STAFF PRODUCT DESIGNER I - WALLET BUSINESS DESIGN

📍 Job Overview

Job Title: Staff Product Designer I - Wallet Business Design

Company: iFood

Location: Osasco, São Paulo, Brazil

Job Type: Full-time

Category: Product Design / UX/UI

Date Posted: September 09, 2026

Experience Level: 10+ years

Remote Status: On-site

🚀 Role Summary

• Lead technical design initiatives within the Wallet Business Design team, focusing on mobile applications and AI-driven features.

• Drive end-to-end product design processes, from user research and prototyping to validation and delivery, ensuring high-quality user experiences.

• Develop and maintain design playbooks, particularly for Artificial Intelligence applications, to standardize processes and elevate team capabilities.

• Act as a key technical reference for the design team, mentoring and fostering the growth of junior designers.

• Collaborate closely with cross-functional teams and stakeholders to translate business strategies into innovative and user-centric design solutions.

📝 Enhancement Note: This role is specifically for a Staff Product Designer within iFood's Wallet Business Design unit, indicating a focus on financial technology (Fintech) products and services. The "Staff" level implies a senior individual contributor role with significant technical leadership and strategic influence. The mention of AI is a key differentiator, requiring expertise in its application within design.

📈 Primary Responsibilities

• Serve as the technical lead and subject matter expert for product design within the Wallet Business Design squad, ensuring high standards of quality and innovation.

• Manage the complete design lifecycle for the Wallet mobile application, creating immersive user flows and interfaces that deliver exceptional user experiences.

• Develop, document, and disseminate Artificial Intelligence (AI) design playbooks to standardize AI integration processes across design projects and ensure consistency.

• Champion design decisions with well-reasoned arguments, effectively aligning with product managers, engineers, and other stakeholders, while demonstrating adaptability to evolving strategic directions.

• Apply a range of design methodologies, including user research, journey mapping, wireframing, prototyping, and usability testing, to ensure solutions are user-centered and effective.

• Foster a collaborative and high-performance design environment by actively contributing empathy, support, and constructive feedback to team members.

• Identify individual skill gaps within the design team and implement strategies for professional development and technical growth.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design work, technical leadership, and strategic contribution. The emphasis on AI playbooks suggests a need for structured approach to emerging technologies. The requirement to manage a squad implies direct project ownership and team influence.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Computer Science, or a related field is typically expected for a Staff-level role.

Experience: 10+ years of progressive experience in product design, with a strong emphasis on mobile applications and end-to-end product development.

Required Skills:

• Advanced proficiency in mobile design principles and best practices.

• Mastery of design and prototyping tools, with a specific emphasis on Figma.

• Demonstrated experience with Artificial Intelligence (AI) in design contexts, including conversational AI, AI image generation, and understanding AI's impact on user interfaces.

• Proven ability to manage the full product design lifecycle: user research, ideation, wireframing, prototyping, user validation, and final design delivery.

• Solid understanding of visual design (UI) principles and various design methodologies (e.g., Design Thinking, Lean UX).

• Demonstrated capability for technical leadership, including mentoring junior designers and identifying individual development needs.

• Strong analytical and persuasive communication skills, with the ability to clearly articulate design decisions and influence demanding stakeholders.

• High degree of collaboration, empathy, adaptability, and a results-oriented mindset. Preferred Skills:

• Experience with AI-related technologies such as Cloud Code and motion design for interactive elements.

• Previous experience working within the Fintech industry.

• Familiarity with creating and maintaining design systems.

• Experience with Agile development methodologies and cross-functional team collaboration.

• Understanding of emerging design trends and technologies.

📝 Enhancement Note: The extensive experience requirement (10+ years) and the "Staff" title indicate a need for a highly experienced designer capable of setting technical direction and influencing strategy. The explicit mention of AI and Fintech experience suggests these are critical differentiators.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 complex product design projects demonstrating end-to-end ownership, ideally including mobile applications.

• Highlight projects that involved significant AI integration or applications, clearly articulating the design challenges and solutions.

• Include case studies detailing your role in user research, problem definition, ideation, prototyping, and user validation.

• Demonstrate proficiency with Figma, including complex component libraries, auto layout, and collaborative features.

• Present clear evidence of your technical leadership and mentorship capabilities, perhaps through team-based projects or design system contributions.

• Quantify the impact of your design solutions using relevant metrics (e.g., conversion rates, user engagement, task completion times, NPS scores). Process Documentation:

• Detail your approach to creating and maintaining design playbooks, particularly for AI. Explain the structure, content, and dissemination strategy.

• Illustrate how you apply various design methodologies in your workflow, providing examples of how you've adapted them to specific project needs.

• Showcase your process for stakeholder alignment, including how you gather feedback, present design rationale, and manage differing opinions.

• Provide examples of how you have facilitated collaboration within design teams and with engineering/product counterparts.

📝 Enhancement Note: A robust portfolio is crucial for this role, especially given the Staff level. It must clearly demonstrate AI design experience, technical leadership, and the ability to drive impact in a Fintech context. The emphasis on playbooks means candidates should be prepared to discuss their process for creating and managing such documentation.

💵 Compensation & Benefits

Salary Range: For a Staff Product Designer with 10+ years of experience in a major tech hub like Osasco, São Paulo, Brazil, the estimated annual salary range would be R$ 150,000 - R$ 240,000 (Brazilian Real). This range considers the senior level, specialized skills (AI, Fintech), and the company's standing as a leading tech firm in Latin America.

Benefits:

• Comprehensive health and dental insurance plans.

• Life insurance coverage.

• Meal vouchers (Vale Refeição) and Food vouchers (Vale Alimentação).

• Performance-based bonuses and stock options (potential).

• Professional development opportunities, including training, workshops, and conference attendance.

• Paid time off and vacation days.

• Flexible work arrangements (though this role is primarily on-site).

• Access to iFood's internal Fintech services and benefits.

Working Hours: Standard full-time working hours are expected, typically around 40 hours per week. While the role is on-site, there may be some flexibility for task completion and project deadlines.

📝 Enhancement Note: Salary estimation is based on industry benchmarks for senior design roles in Brazil, adjusted for the specific requirements of AI and Fintech. Benefits are typical for large tech companies in Brazil. The "on-site" designation for this role means candidates should expect to work from the Osasco office regularly.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (E-commerce, Food Delivery, Fintech). iFood operates in a highly dynamic and competitive market, constantly innovating to maintain its leadership position in Latin America. This fast-paced environment requires agility and a forward-thinking approach from all its employees, especially in design.

Company Size: iFood is a large technology company with thousands of employees across various departments and locations, indicating a structured yet innovative organizational framework. This size offers ample opportunities for cross-functional collaboration and career development.

Founded: iFood was founded in 2011, establishing itself as a pioneer in the online food ordering and delivery market in Brazil. Its growth from a startup to a regional powerhouse reflects a culture of rapid scaling, adaptation, and continuous innovation.

Team Structure:

• The Wallet Business Design team is likely part of a larger product design or engineering organization.

• This specific squad will consist of designers, product managers, and engineers focused on the iFood Wallet and Fintech offerings.

• The Staff Product Designer will report to a Design Lead or Head of Design and will be responsible for guiding the design efforts within their assigned squad.

• Collaboration extends to various departments, including Marketing, Operations, and Data Science, to ensure a cohesive product strategy. Methodology:

• Data-driven decision-making is central to iFood's operations, with a strong emphasis on A/B testing, user analytics, and performance metrics to inform design and product strategy.

• Agile methodologies are likely employed for efficient product development and iterative improvements.

• A user-centric design approach is paramount, with continuous efforts to understand and meet user needs through research and feedback loops.

• Innovation is a core pillar, encouraging experimentation with new technologies like AI to enhance user experiences and business outcomes.

Company Website: https://www.ifood.com.br/

📝 Enhancement Note: iFood's culture is characterized by rapid growth, innovation, and a data-driven approach. The Wallet Business Design team operates within the Fintech arm, demanding a strong understanding of financial products and user trust. The "Nosso Modo de Fazer no Time" section emphasizes collaboration, technical leadership, and a proactive approach to innovation.

📈 Career & Growth Analysis

Operations Career Level: This role is at the "Staff" level, signifying a senior individual contributor with significant technical expertise and influence. It is a crucial position for driving design strategy and elevating the design practice within the Wallet Business Design unit. This level typically involves mentoring, setting technical direction, and contributing to broader design system or playbook development.

Reporting Structure: The Staff Product Designer will likely report to a Design Manager or Head of Design. They will lead the design efforts within a specific squad, collaborating closely with a Product Manager and a team of engineers. This structure allows for focused execution while benefiting from senior guidance.

Operations Impact: The Staff Product Designer's work will directly impact the user experience of iFood's Fintech products, influencing user adoption, engagement, and satisfaction with services like iFood Pago and iFood Benefícios. Their strategic contributions will shape the future direction of iFood's financial offerings, driving revenue growth and reinforcing market leadership.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven design, conversational interfaces, or specific areas of Fintech product design.

• Leadership: Transition into management roles (e.g., Design Lead, Manager) or continue as a Principal/Distinguished Designer, tackling even more complex strategic challenges.

• Cross-functional Exposure: Gain broader experience by working on different product areas within iFood or by leading initiatives that span multiple business units.

• Mentorship: Develop leadership and coaching skills by formally or informally mentoring junior designers and contributing to design team enablement programs.

• Industry Recognition: Contribute to external design communities through talks, articles, or open-source contributions, enhancing personal and iFood's brand reputation.

📝 Enhancement Note: The Staff level offers significant opportunities for both technical deepening and leadership development. The emphasis on AI and Fintech provides a unique avenue for specialization. Candidates should focus on demonstrating their ability to influence strategy and mentor others.

🌐 Work Environment

Office Type: The role is designated as "On-site," meaning the primary work environment will be iFood's office in Osasco, São Paulo. This fosters direct collaboration, spontaneous ideation, and a strong team culture.

Office Location(s): The primary office is located in Osasco, São Paulo, a significant business hub within the São Paulo metropolitan area. This location offers accessibility for employees in the region and places them within a vibrant corporate ecosystem.

Workspace Context:

• The office environment is designed to be collaborative, with open spaces, meeting rooms, and areas conducive to team brainstorming and focused work.

• Expect access to modern design tools and technology, including high-performance workstations and relevant software licenses.

• Opportunities for direct interaction with design peers, product managers, engineers, and other stakeholders will be frequent, promoting a dynamic and integrated workflow.

• The culture likely encourages a blend of focused individual work and interactive team sessions, supporting both deep design thinking and agile development sprints.

Work Schedule: The standard work schedule is full-time (approximately 40 hours per week). While on-site, there may be some flexibility in daily start and end times, depending on team needs and project deadlines. The emphasis is on delivering results and meeting project milestones.

📝 Enhancement Note: The on-site requirement is a key aspect of this role, emphasizing the value iFood places on in-person collaboration and team synergy. Candidates should be prepared for a structured office-based work environment in Osasco.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will review applications and conduct an initial screening call to assess basic qualifications, experience, and cultural fit.

• Portfolio Presentation & Technical Interview: Candidates will present their portfolio, focusing on relevant projects that showcase their skills in mobile design, AI integration, end-to-end product development, and technical leadership. This will be followed by in-depth technical questions about design methodologies, problem-solving approaches, and AI application.

• Design Challenge (Potential): A practical design exercise or case study may be assigned to assess problem-solving skills, strategic thinking, and design execution under timed conditions.

• Stakeholder Interviews: Interviews with Product Managers, Engineers, and potentially other senior designers to evaluate collaboration skills, strategic thinking, and ability to influence cross-functional teams.

• Hiring Manager Interview: A final interview with the hiring manager to discuss role expectations, career aspirations, and overall fit with the team and company culture.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best align with the job description, emphasizing mobile, AI, and Fintech experience.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the challenges you overcame, and the quantifiable results achieved. Use visuals effectively.

• Highlight AI & Fintech: Explicitly detail your contributions to AI-driven features and any experience with financial products. Explain the unique design considerations for these areas.

• Demonstrate Leadership: Showcase instances where you provided technical guidance, mentored junior designers, or influenced product strategy.

• Be Prepared for Questions: Anticipate questions about your design decisions, trade-offs made, and how you handle feedback and disagreements.

Challenge Preparation:

• Understand the Context: If a design challenge is given, thoroughly research iFood's products, target audience, and business goals, especially within the Wallet/Fintech space.

• Structure Your Approach: Outline your problem-solving process, from understanding the brief to ideation, solution design, and justification.

• Focus on Rationale: Clearly articulate why you made specific design choices, referencing user needs, business objectives, and design principles.

• Time Management: Practice completing design exercises within a given timeframe, prioritizing key deliverables.

• Presentation Skills: Prepare to present your solution concisely and persuasively, highlighting key features and their impact.

📝 Enhancement Note: The interview process is likely rigorous, with a strong emphasis on portfolio demonstration and technical expertise, particularly in AI and Fintech. Candidates should prepare to articulate their strategic thinking and leadership capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration. Mastery is required.

• Prototyping Tools: Advanced prototyping capabilities within Figma, or potentially specialized tools like Principle or After Effects for motion design.

• User Research Tools: Tools for conducting user interviews, surveys, and usability testing (e.g., UserTesting.com, Maze, SurveyMonkey).

• Collaboration Tools: Platforms like Jira, Confluence, Slack, and Miro for project management, documentation, and team communication.

Analytics & Reporting:

• Analytics Platforms: Experience with tools like Google Analytics, Mixpanel, or Amplitude to track user behavior and measure product performance.

• Data Visualization Tools: Familiarity with tools that help interpret data for design insights, potentially integrated into analytics platforms or BI tools.

CRM & Automation:

• CRM Systems: While not a primary design tool, understanding how CRM data (e.g., Salesforce) informs user segmentation and personalization can be beneficial.

• AI/ML Platforms: Familiarity with how AI models are integrated and deployed, even if not directly building them, is crucial for AI design. Understanding concepts related to prompt engineering and AI output interpretation.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. Experience with AI-specific tools or platforms, or at least a deep understanding of their capabilities and integration points, is critical given the role's focus.

👥 Team Culture & Values

Operations Values:

• Innovation: A constant drive to explore new technologies (like AI) and methodologies to improve user experiences and product offerings.

• User Centricity: Placing the user at the heart of all design decisions, ensuring solutions are intuitive, valuable, and delightful.

• Collaboration: Fostering a team environment where open communication, mutual respect, and shared problem-solving are paramount.

• Excellence: Striving for high-quality design output, meticulous attention to detail, and continuous improvement in processes and skills.

• Impact: Focusing on delivering tangible business results and positive user outcomes through thoughtful and effective design.

Collaboration Style:

• Cross-functional Integration: The design team works hand-in-hand with product management, engineering, data science, and marketing to ensure cohesive product development and strategy alignment.

• Feedback-Driven: An open culture for constructive feedback, where design critiques and peer reviews are seen as opportunities for growth and refinement.

• Agile & Iterative: Embracing iterative design processes, with frequent touchpoints and adaptability to changing requirements and insights.

• Knowledge Sharing: Encouraging the sharing of best practices, learnings, and new trends through internal workshops, presentations, and documentation.

📝 Enhancement Note: iFood's culture emphasizes innovation and user focus, aligning well with a Staff Product Designer role. The emphasis on collaboration and feedback indicates a healthy team dynamic where designers are empowered to contribute and grow.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the fast advancements in AI technology and identifying practical, ethical, and effective ways to integrate it into financial products.

• Balancing Innovation with User Trust: Designing AI-powered features in Fintech requires a delicate balance between leveraging new capabilities and maintaining user trust, security, and privacy.

• Stakeholder Alignment: Persuading diverse stakeholders with varying technical backgrounds and priorities to adopt innovative design solutions, especially those involving new technologies like AI.

• Scalability and Performance: Ensuring that AI-driven design solutions are scalable, performant, and maintainable across a large user base and complex product ecosystem.

• Talent Development: As a technical leader, identifying and nurturing emerging design talent within the team, especially those with AI design aspirations.

Learning & Development Opportunities:

• AI Design Specialization: Deep dive into advanced AI design techniques, prompt engineering, ethical AI considerations, and generative design tools.

• Fintech Domain Expertise: Expand knowledge of financial regulations, user behavior in financial contexts, and the competitive landscape of digital banking and payments.

• Leadership Training: Participate in leadership development programs focused on mentoring, team management, strategic influence, and executive communication.

• Industry Conferences & Certifications: Attend leading design and AI conferences (e.g., Interaction, NeurIPS, industry-specific Fintech events) and pursue relevant certifications.

• Cross-Product Exposure: Opportunities to contribute to other iFood product areas, broadening your understanding of the company's ecosystem and user base.

📝 Enhancement Note: The primary challenges revolve around the cutting-edge nature of AI in Fintech and the need for strong leadership. The growth opportunities are substantial, allowing for deep specialization or broad career development within a leading tech company.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex product design challenge you faced involving AI integration. How did you approach it, what were the key trade-offs, and what was the outcome?" (Focus on process, problem-solving, and AI rationale.)

• "How would you go about creating a new AI design playbook for iFood's Wallet business? What key principles would you include, and how would you ensure adoption by the design team?" (Focus on strategic thinking, documentation, and implementation.)

• "Imagine you need to design a new conversational AI feature for iFood Pago. Walk us through your design process, from understanding user needs to delivering a high-fidelity prototype." (Focus on end-to-end design, user-centricity, and AI application.) Company & Culture Questions:

• "What do you know about iFood's mission and its Wallet/Fintech offerings? How do you see your role contributing to iFood's success in this space?" (Focus on research and alignment with company goals.)

• "How do you approach collaboration with product managers and engineers, especially when there are differing opinions on design direction?" (Focus on communication, negotiation, and teamwork.)

• "Describe a time you had to influence stakeholders who were resistant to your design recommendations. What was your strategy, and what was the result?" (Focus on persuasion, argumentation, and stakeholder management.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, follow a clear story arc: Problem -> Your Role -> Process -> Solution -> Results -> Learnings.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs. For AI projects, highlight any improvements in user engagement, task completion, or efficiency.

• Showcase AI Expertise: Dedicate specific slides or sections to detail your involvement in AI features. Explain the AI's role, the user interaction design for it, and any ethical considerations.

• Highlight Leadership: Point out instances where you mentored others, led design sprints, or contributed to design system improvements.

• Engage Your Audience: Be enthusiastic, clear, and concise. Be prepared to answer detailed questions about your decisions and process. Practice your presentation to ensure smooth delivery within the allotted time.

📝 Enhancement Note: Preparation should focus on articulating complex design processes, demonstrating strategic thinking regarding AI and Fintech, and showcasing leadership and collaboration skills. The portfolio presentation is a critical component, requiring a compelling narrative and clear articulation of impact.

📌 Application Steps

To apply for this Staff Product Designer position:

• Submit your application through the iFood Careers portal linked via Greenhouse.

• Curate Your Portfolio: Select your most impactful projects, emphasizing mobile design, AI integration, and any Fintech experience. Ensure your portfolio clearly demonstrates your end-to-end design process and quantifiable results.

• Tailor Your Resume: Highlight keywords from the job description, such as "Staff Product Designer," "Mobile Design," "Figma," "Conversational AI," "Fintech," and "Technical Leadership." Quantify your achievements where possible.

• Prepare Your Presentation: Practice presenting your portfolio projects, focusing on the story, your role, the challenges, and the outcomes, particularly for AI-related work. Be ready to discuss your process for creating design playbooks.

• Research iFood: Understand iFood's business, its Wallet/Fintech products, and its company culture. Prepare thoughtful questions to ask the interviewers about the team, projects, and strategic direction.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.