UX Designer

📍 Job Overview

Job Title: UX Designer

Company: easyJet

Location: London, United Kingdom

Job Type: Full-time

Category: Digital Product Design / UX & UI

Date Posted: 2026-06-10

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Design and implement A/B and multivariate tests across easyJet's digital platforms to enhance customer journeys and optimize conversion rates.

• Collaborate closely with Product Owners, Data Analysts, Research teams, and Engineering to translate customer insights and business objectives into intuitive digital solutions.

• Develop wireframes, prototypes, and polished UI designs using Figma, ensuring a balance between user needs, commercial goals, and brand consistency.

• Support user research and validation activities, leveraging customer behavior data and feedback to inform design decisions.

• Contribute to the continuous improvement of Conversion Rate Optimization (CRO) processes and team efficiency within an agile framework.

📝 Enhancement Note: This role is specifically focused on Conversion Rate Optimization (CRO) and experimentation, meaning the UX Designer will primarily work on iterative design improvements aimed at increasing conversion and engagement through data-driven testing. The emphasis is on rapid design, testing, and optimization cycles, rather than entirely new feature development.

📈 Primary Responsibilities

• Design user experiences and UI solutions tailored for experimentation and optimization initiatives across digital channels.

• Collaborate effectively with Product Owners, analysts, developers, and other designers to ensure seamless integration of design solutions.

• Gather and interpret design and testing requirements from various stakeholders, translating them into actionable design specifications.

• Create detailed wireframes, interactive prototypes, and high-fidelity design solutions using Figma.

• Support user research and validation efforts, employing a range of methodologies and tools to gather actionable insights.

• Utilize user testing platforms such as Userlytics to gain a deep understanding of customer behavior and experience.

• Contribute to the ongoing improvement of CRO processes and overall team efficiency within the agile development lifecycle.

• Ensure all designs adhere to accessibility standards (e.g., WCAG) and maintain consistency with easyJet's brand guidelines.

📝 Enhancement Note: The core of this role involves designing variations for A/B tests. This means understanding how to design for testability, clearly defining hypotheses, and creating visually distinct but functionally sound design elements that can be measured for impact on conversion rates and user experience metrics.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in design principles, human-computer interaction, or a related field is implied by the experience requirements.

Experience: A minimum of 5-10 years of progressive experience in UX and UI design, with a significant focus on fast-paced digital environments and conversion rate optimization.

Required Skills:

• Extensive experience in UX and UI design for digital products.

• Proven ability to design for both web and mobile platforms.

• Proficiency in using Figma for design, wireframing, and prototyping.

• Strong understanding of how to translate customer and business requirements into intuitive digital solutions.

• Experience in conducting and supporting user research and validation activities.

• Familiarity with user testing platforms like Userlytics.

• Good understanding of CSS and HTML for understanding front-end implementation.

• Experience working within agile delivery environments.

• Ability to manage multiple projects and competing priorities effectively.

• Strong stakeholder management and communication skills.

• Experience with project management tools such as JIRA or similar.

• Understanding of accessibility standards and inclusive design principles. Preferred Skills:

• Experience specifically within the travel or e-commerce industry.

• Familiarity with conversion rate optimization (CRO) strategies and methodologies.

• Experience with A/B testing and multivariate testing platforms (beyond just design).

• Knowledge of user analytics tools (e.g., Google Analytics, Adobe Analytics).

• A proactive mindset with a demonstrated ability to challenge existing approaches and drive innovation.

📝 Enhancement Note: The requirement for "extensive experience" and the mention of "5-10 years" in the AI analysis suggests this is not an entry-level position. Candidates should be prepared to showcase a portfolio that clearly demonstrates their impact on conversion metrics and user experience improvements through design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, curated portfolio showcasing customer-focused digital design work, with a clear emphasis on A/B testing, CRO, and optimization projects.

• Case studies that detail the problem, your design process, the solution, and quantifiable results (e.g., increased conversion rates, improved engagement, reduced bounce rates).

• Examples of wireframes, user flows, interactive prototypes created in Figma, and final UI designs.

• Demonstrations of how user research and data insights informed your design decisions.

• Evidence of designing for both web and mobile interfaces. Process Documentation:

• The ability to articulate your design process for experimentation, from hypothesis generation through to design, testing, and iteration.

• Documentation of how you collaborate with Product, Analytics, and Engineering teams to define test parameters and design solutions.

• Examples of how you ensure designs meet accessibility standards and brand guidelines.

• A clear understanding of how to document design decisions and rationale for A/B test variations.

📝 Enhancement Note: For this CRO-focused UX role, the portfolio must go beyond just showcasing aesthetic design. It needs to demonstrate a deep understanding of user psychology, data analysis, and the ability to design for measurable outcomes. Quantifiable results are paramount.

💵 Compensation & Benefits

Salary Range: Based on the "Mid-Senior Level (5-10 years)" experience, location in London, and the competitive benefits package, a typical salary range for a UX Designer with this profile in London would be approximately £55,000 - £75,000 per annum. This is an estimate and can vary based on specific experience, skills, and negotiation.

Benefits:

• Competitive base salary.

• Performance-based bonus of up to 20%.

• Generous annual leave allowance of 25 days, plus bank holidays.

• Employee Share Purchase Schemes (BAYE, SAYE) and performance share options.

• Pension contribution of 5%.

• Life assurance coverage.

• A flexible benefits package, allowing customization to individual needs.

• Excellent staff travel benefits, a significant perk for an airline.

Working Hours: This is a full-time position, typically involving around 40 hours per week. The role supports hybrid working, with time spent both in the Luton HQ offices and remotely.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for UX Designers in London with 5-10 years of experience, considering the typical compensation for roles within large, established companies like easyJet. The benefits package is comprehensive and aligns with standard offerings for senior roles in the UK market.

🎯 Team & Company Context

🏢 Company Culture

Industry: Aviation / Travel / Airline. easyJet is a major low-cost airline in Europe, operating a vast network of routes and serving millions of customers annually. This context implies a fast-paced, customer-centric, and data-driven environment focused on efficiency and competitive pricing.

Company Size: easyJet is a large, FTSE-listed company with over 18,000 employees, indicating a structured corporate environment with established processes and a significant digital footprint.

Founded: Founded in 1995, easyJet has a long history in the aviation industry, evolving into a leading European carrier. This longevity suggests a stable company with a well-defined brand and operational structure.

Team Structure:

• The CRO/Experimentation team is a specialized unit within the broader digital or product organization. It likely comprises UX Designers, Product Owners, Data Analysts, Researchers, and Developers.

• The team operates within a collaborative structure, working closely with various departments including Product, Analytics, Insight, Digital Performance, and Engineering.

• Reporting is likely to a Head or Lead of CRO, Experimentation, or Digital Optimization. Methodology:

• Data-driven decision-making and a test-and-learn approach are central to the team's methodology.

• Experimentation (A/B testing, multivariate testing) is a core practice for optimizing digital experiences and driving business outcomes.

• Customer-centricity is paramount, with a focus on understanding and improving user journeys.

• Agile methodologies are employed to ensure flexibility and rapid iteration.

Company Website: easyjet.com

📝 Enhancement Note: The company's mission to "make low-cost travel easy" and its "Promise Behaviours" (Safe, Bold, Welcoming, Challenging) are key cultural indicators. For a UX Designer, this means understanding how to balance user experience with commercial viability and operational efficiency, all while adhering to safety and brand standards.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-senior level, focusing on specialized UX design within the CRO and experimentation domain. It requires a strong command of design tools, methodologies, and the ability to independently manage projects and influence stakeholders. The scope is focused on optimizing existing digital platforms rather than designing entirely new products from scratch.

Reporting Structure: The UX Designer will report into a CRO/Experimentation team lead, working closely with Product Owners, Data Analysts, and Engineering teams. This structure emphasizes cross-functional collaboration and a shared responsibility for driving digital performance.

Operations Impact: The UX Designer directly impacts easyJet's revenue and customer satisfaction by optimizing digital conversion rates, improving the usability of booking and management interfaces, and enhancing the overall customer experience across digital touchpoints. Their work is crucial for driving online sales and improving customer loyalty.

Growth Opportunities:

• Specialization: Deepen expertise in CRO, experimentation design, and user behavior analysis within the travel industry.

• Leadership: Progress to a Senior UX Designer role, Lead UX Designer, or potentially move into a Product Owner or Product Management role within the digital team.

• Skill Development: Gain extensive experience with advanced A/B testing tools, data analytics platforms, and user research methodologies. Opportunities to mentor junior designers.

• Cross-functional Mobility: Potential to move into related areas such as Product Management, Digital Strategy, or broader UX leadership roles within easyJet.

📝 Enhancement Note: The role offers a clear path for growth within a specialized area of UX design, directly contributing to business objectives. The focus on experimentation provides a unique opportunity to develop a strong analytical and results-oriented design skillset.

🌐 Work Environment

Office Type: The role is based in an office environment at easyJet's Luton HQ, supporting a hybrid working model. This suggests a professional office setting with collaborative spaces.

Office Location(s): London Luton Airport, United Kingdom. This location is convenient for those in or willing to commute to the Luton area.

Workspace Context:

• Collaborative Environment: The role emphasizes working within agile teams and collaborating with various stakeholders, suggesting an environment that encourages interaction and knowledge sharing.

• Tools and Technology: Access to industry-standard design tools (Figma), user testing platforms (Userlytics), and project management software (JIRA) is expected.

• Team Interaction: Regular opportunities for in-person collaboration with team members and stakeholders at the Luton HQ, balanced with remote work flexibility.

Work Schedule: The standard working hours are likely aligned with a typical full-time role (around 40 hours per week), with hybrid flexibility. This allows for focused work on design tasks, whether in the office or remotely, while accommodating project deadlines and team meetings.

📝 Enhancement Note: The hybrid work model offers a balance between structured office collaboration and the flexibility of remote work, which is common for design roles in large organizations. The Luton HQ location is a practical consideration for candidates.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess relevant experience and design capabilities.

• Technical Interview/Portfolio Review: A session with a hiring manager or senior designer to discuss your portfolio, focusing on your UX/UI design process, CRO experience, and specific projects. Be prepared to walk through case studies, explain your design decisions, and articulate the impact of your work.

• Skills Assessment: Potentially a design challenge or a discussion around hypothetical UX/CRO scenarios to evaluate your problem-solving skills and approach.

• Stakeholder/Team Interviews: Meetings with Product Owners, Data Analysts, or other team members to assess your collaboration style, communication skills, and cultural fit within the agile CRO team.

• Final Interview: A discussion with a senior leader to finalize the decision.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the business objective, your role, the design solution, and the measurable results (e.g., "Increased conversion rate by X%", "Reduced task completion time by Y%").

• Focus on CRO: Highlight projects specifically related to A/B testing, multivariate testing, and conversion rate optimization. Explain your hypothesis-driven design approach.

• Showcase Figma Skills: Include examples of wireframes, user flows, interactive prototypes, and high-fidelity designs created in Figma.

• Demonstrate User-Centricity: Explain how you used user research, data, and testing feedback to inform your design decisions.

• Accessibility & Brand: Provide examples of how you ensured designs met accessibility standards and aligned with brand guidelines.

• Tell a Story: Structure your case studies to tell a compelling narrative about the problem, your process, and the positive outcome.

Challenge Preparation:

• CRO Scenarios: Prepare to discuss how you would approach designing for A/B tests on key easyJet customer journeys (e.g., flight search, booking, managing a booking).

• Problem-Solving: Be ready to analyze a given UX problem and propose data-informed design solutions, considering user needs, business goals, and technical constraints.

• Agile Collaboration: Prepare to discuss how you collaborate with developers and product managers in an agile environment.

📝 Enhancement Note: The emphasis on CRO and A/B testing means your portfolio should prominently feature projects where you designed variations for testing and can speak to the results achieved. Demonstrating an understanding of the experimentation lifecycle is key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and UI design. Proficiency is a must.

• Userlytics (or similar): For supporting user research and validation activities, understanding customer behavior and experience.

• JIRA (or similar): For project management, task tracking, and collaboration within agile teams.

Analytics & Reporting:

• While not explicitly listed as a primary requirement for the designer, a strong understanding of how to interpret data from analytics platforms (e.g., Google Analytics, Adobe Analytics, Optimizely, VWO) is crucial for informed design and hypothesis generation. CRM & Automation:

• Not directly relevant to the core UX design tasks for CRO, but general awareness of how user data is managed and utilized within larger systems can be beneficial.

📝 Enhancement Note: Proficiency in Figma is a core requirement. Familiarity with user testing platforms and project management tools like JIRA is also critical for effective collaboration and workflow within the CRO team. Understanding how A/B testing platforms function is a strong advantage.

👥 Team Culture & Values

Operations Values:

• Safe: Upholding high standards in all aspects of work, from design integrity to user safety and data privacy.

• Bold: Willingness to challenge conventional thinking and propose innovative design solutions for experimentation.

• Welcoming: Fostering an inclusive and collaborative team environment where diverse perspectives are valued.

• Challenging: Actively seeking feedback, questioning assumptions, and driving continuous improvement in design and processes.

• Data-Driven: Decisions are informed by data, research, and experimentation results.

• Customer-Centric: Prioritizing the needs and experiences of easyJet customers in all design efforts.

• Efficiency: Focused on optimizing processes and digital journeys for both users and the business.

Collaboration Style:

• Cross-functional Integration: Working seamlessly with Product, Data, Engineering, and other stakeholders to achieve common goals.

• Iterative Feedback: Open to receiving and providing constructive feedback on designs and experiments, fostering a culture of continuous learning.

• Knowledge Sharing: Actively participating in discussions, sharing insights from research and testing, and contributing to team best practices.

📝 Enhancement Note: The "Promise Behaviours" (Safe, Bold, Welcoming, Challenging) are central to easyJet's culture and should be reflected in how candidates approach their work and interactions. The emphasis on experimentation also points to a culture that embraces learning from failures and celebrating successes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Competing Priorities: Juggling multiple A/B test designs, stakeholder requests, and project deadlines in a fast-paced environment.

• Data Interpretation: Effectively translating complex user data and experiment results into actionable design insights and improvements.

• Stakeholder Alignment: Gaining consensus and buy-in from various stakeholders with potentially differing priorities.

• Rapid Iteration: Adapting quickly to new hypotheses, design changes, and the need for frequent updates to experiments.

Learning & Development Opportunities:

• CRO Expertise: Developing deep expertise in conversion rate optimization strategies, experimentation design, and user behavior analysis.

• Tool Proficiency: Mastering advanced features of Figma, A/B testing platforms, and user research tools.

• Industry Insights: Gaining a comprehensive understanding of the travel industry's digital landscape and customer expectations.

• Mentorship: Opportunity to learn from experienced CRO specialists and potentially mentor junior team members as the role progresses.

• Cross-functional Exposure: Learning from and collaborating with professionals in Product Management, Data Science, and Engineering.

📝 Enhancement Note: This role presents an excellent opportunity to specialize in a high-impact area of UX design. The challenges are inherent to a dynamic, data-driven environment, offering significant learning potential for ambitious designers.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex customer problem you solved through UX/UI design, focusing on an A/B test or optimization. What was your hypothesis, your design approach, and the outcome?"

• "How do you approach designing for experimentation? What are the key considerations when creating variations for A/B tests?"

• "Walk me through a challenging stakeholder management situation you encountered during a design project. How did you navigate it?"

• "How do you ensure your designs are accessible and inclusive, especially when creating variations for testing?"

• "Describe a time you used user research or data insights to significantly influence a design decision or an A/B test." Company & Culture Questions:

• "Based on your understanding of easyJet, what do you see as the biggest UX challenges or opportunities for improving the customer journey?"

• "How would you contribute to easyJet's 'Bold' and 'Challenging' promise behaviours within a CRO team?"

• "How do you balance user needs with commercial objectives in your design work, especially in a conversion-focused role?"

• "Describe your experience working in an agile environment. How do you collaborate with developers and product owners?" Portfolio Presentation Strategy:

• Structure: Organize your portfolio by case study, detailing the problem, your process, your solution, and the quantifiable results.

• Focus on CRO: Clearly label and highlight projects that demonstrate your expertise in A/B testing and conversion rate optimization.

• Quantify Everything: Use numbers, percentages, and data points to showcase the impact of your designs.

• Show, Don't Just Tell: Use visuals (wireframes, prototypes, final designs) and explain your thought process clearly.

• Be Ready for Deep Dives: Anticipate questions about specific design decisions, research methodologies, and how you handled challenges.

📝 Enhancement Note: Tailor your examples to the travel industry if possible. Emphasize your ability to design for measurable results and your understanding of the CRO lifecycle. Be prepared to discuss your process for creating design variations and ensuring they are testable.

📌 Application Steps

To apply for this UX Designer position:

• Submit your application through the easyJet careers portal.

• Curate Your Portfolio: Ensure your portfolio prominently features UX/UI design projects focused on A/B testing, conversion rate optimization, and demonstrable impact. Quantify your achievements with specific metrics.

• Tailor Your Resume: Highlight keywords such as "UX Design," "UI Design," "Figma," "CRO," "A/B Testing," "User Research," "Agile," and "Stakeholder Management," aligning them with the job description.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on your design process, problem-solving skills, and the measurable results of your work. Be ready to discuss your approach to experimentation.

• Research easyJet: Understand their brand, customer journeys, and the competitive landscape in the airline industry. Consider how your skills can contribute to their mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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