UI / UX Designer

📍 Job Overview

Job Title: UI/UX Designer

Company: Nex

Location: Hong Kong

Job Type: Full Time

Category: Design Operations / Product Design

Date Posted: 2026-03-24

Experience Level: Mid-Level (3+ Years)

Remote Status: On-site

🚀 Role Summary

• Design visually compelling and engaging interfaces for motion-based family experiences, catering to a diverse audience from children to parents.

• Develop and deliver high-quality UI assets aligned with brand partner guidelines, ensuring visual excellence and adherence to brand identity.

• Collaborate closely with cross-functional teams, including creative and engineering, to ensure seamless UI implementation and maintain design integrity from concept to execution.

• Contribute to the product development lifecycle by creating intuitive and delightful user experiences that enhance user engagement and satisfaction.

📝 Enhancement Note: This role is positioned within a product design context, emphasizing the creation of user interfaces and experiences for interactive motion-based products. While the title is "UI/UX Designer," the responsibilities lean heavily towards UI design with a strong emphasis on visual craft and asset creation for specific product lines and brand collaborations, rather than deep UX research or strategy.

📈 Primary Responsibilities

• Design and iterate on user interface elements for Nex Playground's motion-based experiences, ensuring intuitive navigation and engaging visual appeal across various age groups and styles.

• Create, manage, and maintain a library of UI assets, ensuring consistency and adherence to brand guidelines for both Nex and its partner brands (e.g., Hasbro, Sesame Workshop, NBCUniversal).

• Partner with the engineering team to translate design concepts into functional interfaces, providing detailed specifications and working through implementation challenges to maintain design fidelity.

• Collaborate with the creative team to define and refine the visual language and aesthetic for new digital products, ensuring a cohesive and high-quality user experience.

• Uphold and elevate the standard of visual craft and execution across all design projects, ensuring that all delivered designs are polished, professional, and impactful.

• Conduct design reviews and incorporate feedback from stakeholders, including product managers, developers, and creative leads, to iteratively improve designs.

📝 Enhancement Note: The responsibilities highlight a hands-on design role with a strong focus on visual execution and collaboration within a product development team. The emphasis on "brand partners" suggests a need for adaptability in design styles and a keen eye for maintaining external brand integrity within Nex's interactive experiences.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: 3+ years of professional design experience in UI/UX design, with a proven track record of creating visually compelling digital products.

Required Skills:

• Portfolio: A strong portfolio showcasing expertise in UI design, with a focus on visually compelling, well-executed designs and an understanding of user-centered design principles.

• Visual Craftsmanship: Deep understanding of typography, color theory, layout principles, visual hierarchy, and overall aesthetic appeal.

• Design Tools Proficiency: Expertise in industry-standard design and prototyping tools such as Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects), and Sketch.

• Time Management: Demonstrated ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines in a fast-paced environment without compromising design quality.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to articulate design decisions clearly and collaborate effectively with cross-functional teams, including product managers, engineers, and marketing.

• Attention to Detail: A keen eye for detail, ensuring pixel-perfect execution and a high standard of polish in all design deliverables.

Preferred Skills:

• Experience working within the video game industry or on interactive entertainment products.

• Familiarity with motion graphics and animation principles for UI elements.

• Understanding of user experience research methodologies and the ability to translate insights into design decisions.

• Experience designing for family-oriented or educational digital products.

📝 Enhancement Note: The requirements emphasize a blend of strong visual design skills and practical application through industry-standard tools. The preference for gaming industry experience suggests a desire for candidates who understand interactive entertainment design principles and user engagement strategies within that context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong grasp of UI design principles through case studies showcasing the ideation, design, and execution phases of digital products.

• Highlight projects that exhibit visual craftsmanship, including typography, color palettes, and layout compositions that are both aesthetically pleasing and functional.

• Include examples of UI assets created for specific products or campaigns, demonstrating attention to detail and adherence to design guidelines.

Process Documentation:

• Provide examples of your design process, from initial concept and wireframing to high-fidelity mockups and interactive prototypes.

• Illustrate how you approach user-centered design, even if it's a self-guided process or based on available product requirements.

• Detail your workflow for creating and managing UI assets, including version control and asset organization strategies.

📝 Enhancement Note: The portfolio requirements are geared towards showcasing practical UI design skills and the ability to translate concepts into tangible design assets. Emphasis is placed on visual execution, collaboration with technical teams, and a structured design process.

💵 Compensation & Benefits

Salary Range:

• Estimated Annual Salary: HK$400,000 - HK$650,000 (approximately USD $51,000 - $83,000)

• Explanation: This estimate is based on market research for mid-level UI/UX Designers in Hong Kong, considering the role's requirements for 3+ years of experience, proficiency in design tools, and the specific industry context (technology/gaming). Salary benchmarks for similar roles in major Asian tech hubs often fall within this range, adjusted for the local cost of living and compensation standards in Hong Kong. This range is subject to variation based on the candidate's specific experience, skills, and negotiation.

Benefits:

• Competitive Compensation Package: A comprehensive salary that reflects your skills and experience, alongside potential for bonuses or stock options (details not specified).

• Flexible Working Hours: The ability to adjust your work schedule to better manage personal commitments, promoting work-life balance.

• Generous Vacation Policy: Ample paid time off to rest, recharge, and pursue personal interests, encouraging employee well-being.

• Product-Driven Culture: An environment that values innovation and creativity, offering opportunities to work on cutting-edge technologies.

• Talent & Growth Focus: A company culture that invests in employee development and recognizes individual contributions, fostering career advancement.

• Cutting-Edge Technology Exposure: Hands-on experience with emerging technologies in the evolving gaming and interactive entertainment field.

Working Hours: 40 hours per week, with flexibility offered in terms of scheduling to support work-life balance.

📝 Enhancement Note: Salary estimation is based on Hong Kong market data for a mid-level UI/UX designer. The provided benefits are directly extracted from the job description, highlighting Nex's commitment to employee well-being and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Gaming / Interactive Entertainment / Children's Technology

Company Size: The provided data does not specify company size, but the presence of multiple locations (San Jose, CA and Hong Kong) and partnerships with major brands suggests a growing, mid-sized to large organization with established operations.

Founded: The founding date is not explicitly provided, but the company's mention of awards like Fast Company's Most Innovative Companies and TIME's Best Inventions indicates a relatively recent but impactful market presence.

Team Structure:

• Design Team: This role reports to the Sr. Director, Design, indicating a structured design department with leadership oversight. The team likely comprises other designers (UI/UX, graphic, potentially motion) and collaborates closely with product management and engineering.

• Cross-functional Collaboration: The role emphasizes significant collaboration with creative and engineering teams, suggesting a matrixed or agile team structure where designers work alongside developers and product managers on specific projects.

• Product Focus: The company operates with a strong product-centric approach, as evidenced by the focus on the "Nex Playground" active play system and its library of experiences.

Methodology:

• User-Centric Design: The company emphasizes creating experiences that "engage and delight our users," with core considerations for safety and privacy, particularly for children.

• Technology Integration: Nex combines technology and play, leveraging natural body motion to deliver interactive experiences, indicating a focus on innovative tech application.

• Data-Informed Development: While not explicitly stated, the company's awards and partnerships suggest a data-informed approach to product development and content creation, ensuring market relevance and user satisfaction.

Company Website: https://www.nex.inc/

📝 Enhancement Note: The company culture appears to be innovative, family-focused, and technologically driven, with a strong emphasis on design quality and user experience. The collaborative environment suggests that designers will have ample opportunity to influence product direction.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level UI/UX Designer. It requires 3+ years of experience and involves designing core product interfaces, collaborating with senior leadership (Sr. Director, Design), and working on significant product initiatives. The role is expected to contribute independently to design tasks while integrating into broader product development efforts.

Reporting Structure: The UI/UX Designer reports directly to the Sr. Director, Design. This structure provides a clear line of reporting and mentorship, with opportunities to learn from experienced design leadership.

Operations Impact: As a UI/UX Designer at Nex, your work directly shapes the user experience of its award-winning active play systems and digital content. Your designs will influence how families interact with technology, encouraging movement and play. This role has a tangible impact on user engagement, product adoption, and the overall success of Nex's mission to bring families together through active play.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in UI design for interactive entertainment, motion-based experiences, and family-focused products. Potential to develop skills in motion graphics and advanced prototyping.

• Career Advancement: With proven performance and development, potential to progress to Senior UI/UX Designer, Lead Designer, or specialize in areas like Product Design Leadership or UX Strategy within the company.

• Cross-Functional Learning: Exposure to product management, engineering, content development, and marketing teams provides a holistic understanding of product lifecycle and business operations.

• Industry Exposure: Working with major brand partners (Hasbro, Sesame Workshop, NBCUniversal) offers valuable experience and networking opportunities within the entertainment and technology sectors.

📝 Enhancement Note: The growth potential is tied to developing specialized design skills within the unique domain of interactive motion-based play and contributing to a product that has received significant industry recognition.

🌐 Work Environment

Office Type: The job description indicates that Nex has offices in both San Jose, California, USA and Hong Kong. The role is listed as "On-site" for Hong Kong. This suggests a traditional office environment with dedicated workspaces.

Office Location(s): Hong Kong. Specific address not provided, but it's understood to be a physical office location requiring on-site presence.

Workspace Context:

• Collaborative Environment: The role emphasizes close collaboration with creative and engineering teams, suggesting an open or team-oriented workspace designed to facilitate communication and teamwork.

• Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite, Sketch) and potentially advanced hardware or testing equipment relevant to motion-based experiences.

• Team Interaction: Opportunities for regular interaction with colleagues through design critiques, team meetings, and project-specific collaborations.

Work Schedule: The role is "Full Time" with "Flexible working hours." This implies a standard 40-hour work week but allows for some flexibility in start and end times, accommodating different work styles and personal needs while ensuring operational coverage and project deadlines are met.

📝 Enhancement Note: The on-site requirement in Hong Kong, coupled with flexible hours, suggests a hybrid approach to work-life integration within a structured office setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and design experience. Be prepared to highlight projects relevant to UI design, visual craft, and interactive products.

• Portfolio Presentation: An in-depth discussion of your portfolio, where you will be asked to walk through specific projects. Focus on your design process, problem-solving approach, collaboration, and the impact of your work.

• Skills Assessment: Potential technical assessment or technical questions focused on design tools (Figma, Adobe Creative Suite) and design principles (typography, color theory, layout).

• Cross-functional Interviews: Meetings with members of the creative and engineering teams to evaluate your collaboration skills and ability to integrate into their workflows.

• Final Interview: Likely with the Sr. Director, Design, to discuss your fit with the team culture, career aspirations, and overall suitability for the role.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest projects that best align with the requirements of this role, particularly those demonstrating UI design for interactive or entertainment products.

• Tell a Story: For each project, clearly articulate the problem, your role, your process, the challenges you faced, your design solutions, and the quantifiable results or impact of your work.

• Highlight Visual Craft: Ensure your portfolio visually demonstrates your expertise in typography, color, layout, and overall aesthetic quality. Use high-fidelity mockups and, if possible, interactive prototypes.

• Showcase Collaboration: If possible, include details on how you collaborated with engineers, product managers, or other stakeholders, and how that collaboration influenced the final design.

• Adaptability: Include a project that shows your ability to adapt to different brand guidelines or design styles, given the mention of partner brands.

Challenge Preparation:

• Anticipate a design challenge that might involve creating a UI concept for a new motion-based game feature or improving an existing interface.

• Be ready to articulate your design decisions, justify your choices based on user needs and brand requirements, and explain how you would measure the success of your design.

• Practice presenting your work concisely and engagingly, as you will need to communicate your ideas effectively to the design and product teams.

📝 Enhancement Note: The interview process is designed to assess both design craft and collaborative capabilities. A strong, well-articulated portfolio is crucial for success, with an emphasis on demonstrating practical skills and a clear design process.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration, likely used for creating interactive mockups and design systems.

• Adobe Creative Suite: Including Photoshop (for image editing and asset creation), Illustrator (for vector graphics and icons), and potentially After Effects (for UI animations or motion graphics).

• Sketch: Another industry-standard tool for UI design, may be used alongside or instead of Figma depending on existing team workflows.

Analytics & Reporting:

CRM & Automation:

• Not directly relevant to the UI/UX Designer's core responsibilities, but an understanding of how design assets are integrated into product workflows and content management systems could be advantageous.

📝 Enhancement Note: Proficiency in core UI design tools is a fundamental requirement. Familiarity with animation tools like After Effects would be a significant advantage given the "motion experiences" context.

👥 Team Culture & Values

Operations Values:

• Innovation & Playfulness: Nex's mission to "rediscover the joy of movement" and their product line emphasize creativity, fun, and pushing technological boundaries in interactive entertainment.

• User-Centricity & Safety: Prioritizing "safety and privacy as core considerations" in their design, particularly for children, indicates a strong commitment to ethical design and user well-being.

• Collaboration & Teamwork: The emphasis on working closely with cross-functional teams highlights a culture that values collective effort and shared success.

• Excellence & Craftsmanship: The expectation to "uphold a high standard of craft and execution" suggests a dedication to quality and attention to detail in all aspects of their work.

• Passion for Movement: A shared enthusiasm for active play and encouraging healthy lifestyles through technology is likely a core underlying value.

Collaboration Style:

• Integrated Teams: Expect a highly collaborative environment where designers work hand-in-hand with engineers and creative professionals. This involves frequent communication, feedback loops, and joint problem-solving.

• Feedback-Oriented: The culture likely embraces constructive criticism and iterative design processes, encouraging designers to be open to feedback from peers, leadership, and potentially even user testing.

• Cross-Disciplinary Learning: Opportunities to learn from different disciplines, such as understanding engineering constraints or the creative direction of content, fostering a well-rounded understanding of product development.

📝 Enhancement Note: The company culture appears to be a blend of innovative technology, a commitment to children's well-being, and a strong emphasis on collaborative design execution.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Diverse Audiences: Creating interfaces that are engaging and intuitive for a wide age range, from young children to adults, requires careful consideration of cognitive abilities, motor skills, and user preferences.

• Balancing Brand Guidelines: Working with multiple brand partners means adhering to their specific visual identities while maintaining Nex's overall product aesthetic and user experience standards.

• Technical Constraints: Translating visually rich designs into functional interfaces within the technical limitations of motion-sensing technology and real-time rendering can be demanding.

• Rapid Iteration: The fast-paced nature of product development in the gaming and tech sectors may require designers to adapt quickly, iterate on designs, and meet tight deadlines.

Learning & Development Opportunities:

• Specialized Design Skills: Gain deep expertise in designing for interactive motion-based experiences, a niche but growing field within gaming and edutainment.

• Industry Recognition: Contribute to award-winning products and work with globally recognized brands, enhancing your professional profile and portfolio.

• Emerging Technologies: Work at the forefront of motion gaming technology, gaining hands-on experience with innovative hardware and software integrations.

• Career Progression: Potential to grow into senior design roles, lead design initiatives, or explore specialization paths within product design or UX strategy at Nex.

📝 Enhancement Note: The challenges are inherent to a role at the intersection of technology, entertainment, and family products, offering significant learning opportunities in a dynamic field.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new interactive experience for children. How do you ensure it's both engaging and safe?" (Focus on user-centered design, age-appropriateness, and safety considerations).

• "How do you approach designing UI assets for a partner brand (e.g., Sesame Workshop) while maintaining the overall aesthetic of Nex Playground?" (Emphasize understanding brand guidelines, creative problem-solving, and maintaining visual consistency).

Company & Culture Questions:

• "What excites you about Nex's mission and the Nex Playground product?" (Connect your passion for design with the company's goals of encouraging movement and family interaction).

• "How do you contribute to a collaborative team environment?" (Provide examples of your communication style, feedback approach, and experience working with cross-functional teams).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate the problem statement, your specific role and contributions, the design process you followed, the key challenges you overcame, your design solutions, and the final impact or results.

• Visual Emphasis: Use high-quality mockups, prototypes, and clear visuals to showcase your design work. If possible, use interactive prototypes to demonstrate user flows and animations.

• Focus on "Why": Explain the rationale behind your design decisions. Why did you choose a particular layout, color scheme, or interaction pattern? Connect these choices back to user needs, business goals, or brand requirements.

• Highlight Collaboration: If applicable, describe how you collaborated with developers, product managers, or other stakeholders, and how that collaboration influenced the final design.

• Tailor to Nex: Briefly mention how your skills and experience can benefit Nex, referencing their product, mission, and target audience.

📝 Enhancement Note: Preparation should focus on demonstrating a strong understanding of UI design principles, a structured and collaborative design process, and the ability to articulate design decisions effectively, particularly within the context of interactive entertainment for families.

📌 Application Steps

To apply for this UI/UX Designer position:

• Submit your application through the Nex careers portal or the provided link.

• Portfolio Customization: Ensure your portfolio is up-to-date and prominently features UI design projects that showcase visual craft, attention to detail, and experience with interactive products. Tailor the selection to highlight relevant skills for Nex's motion-based family experiences.

• Resume Optimization: Update your resume to clearly articulate your 3+ years of design experience, proficiency in Figma and the Adobe Creative Suite, and any relevant experience in gaming or interactive entertainment. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, problem-solving approach, and collaborative experiences. Prepare to present 2-3 key portfolio pieces that best demonstrate your capabilities for this role.

• Company Research: Familiarize yourself with Nex's mission, products (Nex Playground), and recent achievements. Understand their target audience and the unique aspects of motion-based gaming for families.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.