Content Designer

📍 Job Overview

Job Title: Content Designer

Company: Commonwealth Bank

Location: Sydney, NSW, Australia

Job Type: FULL_TIME

Category: Marketing / Digital Experience Operations

Date Posted: May 26, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive digital experience optimization through strategic content design and information architecture for Commonwealth Bank's web platforms.

• Develop and implement customer-centered content strategies that balance user experience (UX), SEO performance, and clear copywriting.

• Collaborate with cross-functional teams including UX designers, product owners, and developers to deliver intuitive, accessible, and engaging web content.

• Utilize data analytics, customer insights, and A/B testing to continuously improve content performance and user engagement.

• Act as a brand and content governance champion, ensuring consistency, accessibility, and adherence to tone of voice across all digital touchpoints.

📝 Enhancement Note: While the title is "Content Designer," the description and responsibilities heavily lean towards operations within the digital marketing and UX space. The role focuses on the strategic application of content to achieve business objectives, optimize user journeys, and improve digital platform performance, aligning it with a digital operations or GTM operations function. The emphasis on data, analytics, SEO, and CMS management further solidifies this operational perspective.

📈 Primary Responsibilities

• Design, write, edit, and optimize website content, including landing pages, product/service descriptions, and editorial content, transforming complex information into user-friendly experiences.

• Own content design for key website optimization and uplift programs, defining page structures, content hierarchies, navigation, and user flows.

• Ensure all content adheres to UX and SEO best practices, including keyword strategy, on-page optimization, and content structuring.

• Collaborate with Product, Engineering, and Design stakeholders to deliver end-to-end digital experiences that capture and convert customers.

• Build and publish web content using a Content Management System (CMS), specifically Adobe Experience Manager.

• Employ a test-and-learn approach, using data, analytics, and customer insights to continuously optimize content performance (e.g., A/B testing, behavioural insights).

• Champion brand consistency, accessibility standards, and tone of voice across all digital touchpoints.

• Support the development of content models, templates, design systems, and reusable patterns for scalable content delivery.

• Contribute to a collaborative, agile team environment focused on improving customer experience outcomes.

📝 Enhancement Note: The core responsibilities highlight a blend of creative content creation and data-driven operational execution. The emphasis on "owning content design for key initiatives" and "using data... to continuously optimize" points to a role that actively manages and improves digital content processes and outcomes, rather than purely creative writing.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Marketing, Communications, UX Design, English, or a related field is typically expected for roles of this nature.

Experience: Demonstrable experience in content design, UX writing, and digital content strategy, with a proven track record of improving online user experiences and content performance.

Required Skills:

• Strong writing and editing skills, with proven experience creating clear, concise, and engaging website copy.

• Demonstrated experience in content design and UX writing for digital platforms.

• Solid understanding of user experience (UX) principles, including information architecture, user journeys, and accessibility standards.

• Strong knowledge of SEO, including keyword optimization, content structuring, and performance measurement.

• Experience working with a Content Management System (CMS), preferably Adobe Experience Manager.

• Experience with the Adobe Suite, specifically Photoshop, Adobe Analytics, and Adobe Target.

• A test-and-learn mindset, with experience in driving continuous improvement of content performance.

• Strong stakeholder management skills, with the ability to influence and align across complex environments.

• Confidence in pitching content ideas, backed by customer insight and strategic rationale.

Preferred Skills:

• Past experience in social media content strategy and execution.

• Familiarity with design systems and reusable content patterns.

• Experience with A/B testing platforms and interpreting results.

📝 Enhancement Note: The required skills list is robust and directly maps to the operational aspects of content management and optimization. The inclusion of specific Adobe tools and a "test-and-learn mindset" points to a need for practical, data-informed application of content design principles, rather than purely theoretical knowledge.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase examples of website content designed for user experience, demonstrating clear information architecture and intuitive navigation.

• Include case studies illustrating how content strategies have improved SEO performance, conversion rates, or user engagement.

• Provide examples of content adapted for different digital channels or user segments, highlighting adaptability.

• Demonstrate experience with CMS implementation or content publishing workflows.

Process Documentation:

• Document a typical content design process, from research and strategy to implementation and iteration.

• Illustrate how content is aligned with UX principles, SEO requirements, and brand guidelines.

• Detail methods used for content testing, performance measurement, and continuous improvement.

• Explain how content is structured and managed within a CMS for scalability and efficiency.

📝 Enhancement Note: For a role focused on digital experience operations, a portfolio is crucial. It should not only display writing samples but also demonstrate a systematic approach to content strategy, user-centric design, SEO integration, and data-driven optimization. The ability to articulate the "why" behind design choices and the resulting impact is key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Content Designer with 2-5 years of experience in Sydney, Australia, the estimated annual salary range is AUD $80,000 - $110,000. This estimate considers the cost of living in Sydney, the financial services industry, and the specific skill set required (e.g., Adobe Suite, SEO, UX).

Benefits:

• Hybrid working model, offering flexibility in work location.

• Comprehensive employee benefits package, typical for a major financial institution.

• Flexible working options, including:

  • Flexible start and finish times.
  • Part-time arrangements.
  • Job share opportunities.

• Opportunity to work on significant digital initiatives within a leading financial services organization.

Working Hours: Standard full-time hours are approximately 40 hours per week, with flexibility offered through various working arrangements.

📝 Enhancement Note: The salary estimation is based on research from Australian job boards and salary comparison sites, factoring in location (Sydney), experience level (Mid-level), and industry (Financial Services). The listed benefits are directly from the job description, highlighting Commonwealth Bank's commitment to flexible work arrangements.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services. Commonwealth Bank is one of Australia's leading providers of integrated financial services, offering a broad range of banking, wealth management, and life insurance services.

Company Size: Large Enterprise (52,000+ employees globally). This size implies a structured environment with established processes, significant resources, and opportunities for cross-departmental collaboration.

Founded: 1911. With over a century of history, Commonwealth Bank has a strong legacy and a deep understanding of the Australian financial landscape.

Team Structure:

• The role sits within the Marketing team and the Group Content Chapter, which is part of the Marketing and Corporate Affairs function.

• This suggests a specialized team focused on content strategy and execution, with potential collaboration across broader marketing, digital, product, and UX teams.

Methodology:

• The team focuses on executing a "Brighter content ecosystem" to drive financial empowerment, customer engagement, and positive reputation.

• Emphasis on using insights to deliver high-quality content and creating seamless, customer-led digital experiences.

• Agile methodologies are implied through collaboration with Product and Engineering, and a focus on continuous improvement.

Company Website: https://www.commbank.com.au/

📝 Enhancement Note: The company context highlights a large, established institution with a clear purpose. The specific mention of the "Group Content Chapter" suggests a modern, agile approach to content management within a traditional financial services framework, offering a unique blend of stability and innovation.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level Content Designer role. It requires demonstrable experience and the ability to work autonomously, contributing significantly to key digital initiatives. It's a step beyond junior roles, demanding strategic input and ownership of content design processes.

Reporting Structure: The role is within the Group Content Chapter, likely reporting to a Content Lead or Chapter Lead, with close collaboration with UX designers, product owners, and potentially marketing managers.

Operations Impact: The role directly impacts customer experience and engagement on digital platforms, influencing brand perception, customer acquisition, and retention through optimized content and user journeys. It contributes to the broader goal of financial empowerment and customer engagement.

Growth Opportunities:

• Skill Advancement: Deepen expertise in UX writing, SEO optimization, content strategy, and proficiency with Adobe Experience Manager and other Adobe tools.

• Specialization: Potential to specialize further in areas like information architecture, accessibility, or content operations management.

• Leadership: Progress into senior content design roles, lead content initiatives, or move into content strategy or digital product management roles.

• Cross-functional Exposure: Gain experience working across various product teams and marketing initiatives within a large financial institution.

📝 Enhancement Note: This role offers a solid foundation for a career in digital content operations or UX. The growth path is clear, moving from execution to strategy and potential leadership within the expanding digital landscape of the financial sector.

🌐 Work Environment

Office Type: Hybrid. Employees are expected to spend at least half of their time each month connecting in the office in Sydney.

Office Location(s): Sydney CBD Area, specifically 11 Harbour Street, Sydney, NSW. This is a central business district location, likely with good public transport access.

Workspace Context:

• Collaborative environment: The role involves close partnership with UX designers, product owners, developers, and marketing stakeholders, fostering a team-oriented approach.

• Technology-rich: Access to industry-standard tools like Adobe Experience Manager, Adobe Analytics, Adobe Target, and Photoshop is expected.

• Agile setup: Contribution to a collaborative, agile team environment suggests dynamic workflows and continuous interaction.

Work Schedule: Standard full-time (approx. 40 hours/week) with significant flexibility offered, including adjustable start/finish times, part-time, and job-sharing options, supporting a balanced approach to work and personal life.

📝 Enhancement Note: The hybrid model with a minimum office presence requirement is a key aspect. For operations roles, this balance often provides the best of both worlds: focused work time and collaborative interaction. The Sydney CBD location is a major hub, offering convenience for many.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application and resume, potentially a brief phone screen to assess basic qualifications and fit.

• Technical/Skills Assessment: This may involve a portfolio review, a practical exercise (e.g., content critique, writing sample, or a small design challenge), or a technical interview focusing on UX, SEO, and CMS knowledge.

• Stakeholder Interviews: Interviews with hiring manager, potential team members (UX designers, Content Chapter leads), and cross-functional partners (product owners) to assess collaboration skills, strategic thinking, and cultural fit.

• Final Interview: Potentially with a senior leader to discuss overall fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your content design, UX writing, SEO, and optimization skills. Prioritize projects with quantifiable results.

• Showcase Process: For each project, clearly articulate the problem, your role, the process you followed (research, strategy, design, testing, iteration), the tools used, and the outcomes/impact.

• Quantify Impact: Use metrics (e.g., increased conversion rates, improved SEO ranking, reduced bounce rates, positive user feedback) to demonstrate the effectiveness of your content.

• Highlight Collaboration: If possible, show how you worked with designers, developers, or product managers to achieve the final outcome.

• Tailor to CBA: Understand Commonwealth Bank's brand, target audience, and digital goals. Frame your experience and portfolio pieces to align with their objectives.

Challenge Preparation:

• Content Audit/Critique: Be prepared to analyze existing website content for usability, clarity, SEO, and brand consistency.

• Content Design Exercise: You might be asked to redesign a specific page's content, outline a user journey, or write copy for a new feature. Focus on user needs and business goals.

• SEO Strategy: Be ready to discuss how you integrate SEO into content design and optimization.

• CMS Familiarity: Be prepared to discuss your experience with CMS platforms, especially Adobe Experience Manager, and how you leverage them.

📝 Enhancement Note: For a role like this, the portfolio is paramount. It's the tangible proof of your ability to execute the responsibilities. The interview process will likely be multi-stage, assessing both technical skills and collaborative capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management System (CMS): Adobe Experience Manager (AEM) - Essential for building and publishing web content.

• Design & Editing: Adobe Suite, specifically Photoshop for image editing and manipulation.

• Analytics & Reporting: Adobe Analytics for tracking user behavior, content performance, and generating insights. Adobe Target for A/B testing and personalization.

• Collaboration & Project Management: Likely uses tools like Jira, Confluence, Microsoft Teams, or similar platforms common in agile environments.

Analytics & Reporting:

• Adobe Analytics: For in-depth analysis of website traffic, user journeys, conversion funnels, and content effectiveness.

CRM & Automation:

• While not explicitly mentioned as a primary tool for this role, understanding how content integrates with customer journeys managed through CRM systems (e.g., Salesforce, though not specified for CBA's direct use here) would be beneficial.

📝 Enhancement Note: Proficiency with the Adobe Marketing Cloud suite (AEM, Analytics, Target) and Photoshop is a critical requirement. This stack indicates a sophisticated digital marketing and operations environment focused on data-driven optimization and personalized customer experiences.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on understanding and meeting customer needs through well-designed content and digital experiences.

• Data-Driven Decision Making: Reliance on analytics, insights, and testing to inform content strategy and optimization.

• Collaboration & Teamwork: Working effectively with diverse teams (UX, Product, Engineering, Marketing) to achieve shared goals.

• Continuous Improvement: A commitment to iterating and optimizing content and processes based on performance data and feedback.

• Agility & Adaptability: Embracing change and adapting to evolving customer needs and business priorities within an agile framework.

Collaboration Style:

• Cross-functional Integration: Actively partnering with UX designers, product owners, and developers to ensure content is seamlessly integrated into the overall user experience.

• Feedback Loops: Openness to receiving and providing constructive feedback on content and processes to drive quality.

• Knowledge Sharing: Contributing to a team environment where best practices, insights, and learnings are shared to elevate collective performance.

📝 Enhancement Note: The culture emphasizes a blend of analytical rigor and collaborative creativity, essential for optimizing digital customer journeys in a large financial institution. The focus on "customer-led digital experiences" and "data, analytics, and customer insights" highlights a strong operational ethos.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Stakeholder Needs: Effectively managing competing priorities and feedback from various stakeholders (Product, Marketing, Legal, Compliance, UX).

• Data Interpretation: Translating complex analytics and A/B test results into actionable content improvements.

• Content Scalability: Developing content strategies and systems that can efficiently scale across a large and diverse digital estate.

• Keeping Pace with Digital Trends: Staying current with evolving UX best practices, SEO algorithms, and content design methodologies.

Learning & Development Opportunities:

• Advanced Adobe Suite Training: Opportunities to deepen expertise in AEM, Adobe Analytics, and Adobe Target.

• UX and Content Strategy Workshops: Access to internal or external training on the latest UX principles and content strategy frameworks.

• SEO Specialization: Further development in technical SEO and content optimization strategies.

• Mentorship: Potential to be mentored by senior content strategists or UX leaders within the organization.

📝 Enhancement Note: This role presents a significant opportunity to tackle complex challenges within the digital operations of a major bank. The growth potential is strong, particularly in areas critical to modern digital strategy and execution.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data and customer insights to significantly improve website content or a user journey. What was your process, and what were the results?" (Focus on metrics, A/B testing, and actionable insights).

• "How do you approach balancing SEO requirements with user experience and brand voice when designing content?" (Highlight your understanding of these competing demands and how you integrate them).

Company & Culture Questions:

• "What do you know about Commonwealth Bank's digital strategy or recent marketing campaigns?" (Show you've done your research).

• "How would you contribute to a collaborative, agile team environment focused on customer experience?" (Discuss your teamwork and communication style).

Portfolio Presentation Strategy:

• Tell a Story: For each portfolio piece, clearly articulate the problem, your role, the solution (your content design), the process, and the measurable outcome.

• Focus on Impact: Quantify your achievements whenever possible. Use numbers and data to prove the effectiveness of your work.

• Explain Your 'Why': Be ready to articulate the strategic rationale behind your design choices, linking them back to user needs and business objectives.

• Demonstrate Tool Proficiency: Briefly mention the tools used (e.g., AEM, Adobe Analytics) and how they facilitated your work.

• Be Prepared for Questions: Anticipate questions about your process, challenges encountered, and how you would approach similar situations at CBA.

📝 Enhancement Note: Preparation should focus on showcasing a blend of creative content skills and operational rigor. Demonstrating an understanding of data, SEO, UX, and the ability to collaborate effectively will be key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workday link.

• Curate Your Portfolio: Select 3-5 strong examples that showcase your content design, UX writing, SEO integration, and optimization skills, focusing on quantifiable results.

• Tailor Your Resume: Highlight keywords and experiences directly relevant to the job description, such as "Content Design," "UX Writing," "SEO," "Adobe Experience Manager," "Adobe Analytics," and "stakeholder management."

• Prepare Your Narrative: Be ready to articulate your experience and process clearly, especially when discussing your portfolio pieces and how you've driven content optimization.

• Research CBA: Understand Commonwealth Bank's brand, its digital presence, and its stated purpose ("build a brighter future for all") to align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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