UI Designer - Gamification (Contractor)

📍 Job Overview

Job Title: UI Designer - Gamification (Contractor)

Company: Flo Health

Location: Warsaw, Masovian Voivodeship, Poland

Job Type: Contractor

Category: UI/UX Design, Product Design, Creative

Date Posted: June 03, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Design intuitive and visually polished user interfaces for gamification features, including rewards, progress milestones, and interactive widgets, across both iOS and Android platforms.

• Develop bespoke illustrations and own the evolution of the character system, creating engaging visual narratives that guide users through their health journeys and align with Flo's brand identity.

• Collaborate closely with cross-functional teams, including Product Designers, Product Managers, and Engineers, to iterate on designs based on user feedback, data insights, and stakeholder input.

• Produce high-fidelity assets, detailed specifications, and interaction states for seamless handoff to the engineering team, ensuring a high standard of visual execution.

📝 Enhancement Note: This role is a 12-month contract position focused on the gamification aspect of the Flo Health app, requiring a blend of UI design, illustration, and character development skills. The emphasis on "playful, motivating experiences" suggests a need for strong emotional design and user engagement strategies within the gamification framework.

📈 Primary Responsibilities

• Design intuitive, visually polished UI for gamification features across iOS and Android, including rewards, progress milestones, and interactive widgets.

• Create bespoke illustrations for diverse user scenarios, ensuring they convey the right emotional tone and align with Flo's brand personality.

• Own and evolve the character system, refining existing characters and designing new supporting characters to guide users through their health journeys.

• Map complex user flows visually, ensuring state transitions feel seamless, logical, and rewarding for the user.

• Produce high-fidelity assets and detailed handoffs, including specifications, responsive behavior, and interaction states, for engineering.

• Develop storyboards and keyframe concepts for motion designers to bring interactions to life.

• Collaborate cross-functionally with Product Designers, Product Managers, and Engineers, iterating based on user feedback, data insights, and stakeholder input.

📝 Enhancement Note: The responsibilities highlight a need for end-to-end design ownership within the gamification domain, from conceptualization and illustration to detailed technical handoffs. The emphasis on "character system" and "illustrations" suggests a strong need for artistic talent alongside UI design proficiency.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Interaction Design, Fine Arts, or a related field, or equivalent practical experience.

Experience: 2-5 years of experience in UI/UX design, with a focus on mobile applications, and a proven track record in designing gamification, rewards systems, or engagement-focused features.

Required Skills:

• Strong portfolio demonstrating UI design, illustration, and character or icon work for mobile products.

• Experience designing gamification, rewards systems, or engagement-focused features.

• Ability to translate user scenarios into clear, emotionally engaging visual narratives.

• Comfort working in fast-paced, cross-functional teams with a bias toward iteration.

• Proficiency in Figma (or similar design tools like Sketch, Adobe XD); familiarity with preparing assets for motion and development handoff.

• Understanding of iOS and Android design principles and best practices for mobile interfaces.

Preferred Skills:

• Experience with motion design principles or familiarity with animation tools.

• Passion for health, wellness, or mission-driven products.

• Basic understanding of user psychology related to motivation and habit formation.

• Experience with user research and usability testing to inform design decisions.

📝 Enhancement Note: The experience level is inferred as Mid-Level (2-5 years) based on the balance between requiring a "strong portfolio" and "experience designing gamification" while not explicitly stating senior-level responsibilities. Proficiency in Figma is explicitly listed as a requirement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate UI design proficiency with examples of visually polished interfaces for mobile applications, specifically highlighting gamified elements.

• Showcase strong illustration skills and character design expertise, including examples of creating bespoke characters or icons that convey emotion and personality.

• Include case studies that detail the process of designing engagement-focused features, rewards systems, or habit-building mechanics.

• Present user flow mapping and interaction design examples, illustrating how complex transitions were simplified and made rewarding.

Process Documentation:

• Illustrate your design process for gamification features, from initial concept and user scenario translation to high-fidelity design and asset delivery.

• Document how you collaborated with Product Managers, Engineers, and other designers, including how feedback and data insights were incorporated.

• Showcase your approach to evolving or creating character systems and integrating them effectively into the user experience.

📝 Enhancement Note: While not explicitly stated, a portfolio is a mandatory requirement. The enhancement focuses on what specific types of work and process documentation would be most relevant and impactful for this particular UI Designer role within a gamification context.

💵 Compensation & Benefits

Salary Range: As this is a contractor role on a daily rate basis, the specific salary range will depend on the candidate's experience and negotiation. Based on industry standards for skilled UI Designers with gamification experience in Poland, a daily rate could range from €250 to €500+ (approximately 1100 PLN to 2200+ PLN), translating to an annual equivalent of €50,000 - €100,000+.

Benefits:

• Competitive daily rate and annual reviews.

• Opportunity to participate in Flo’s performance incentive scheme.

• Paid holiday, sick leave, and female health leave.

• Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents (though as a contractor, these benefits may differ from full-time employees and should be clarified).

• Accelerated professional growth through world-changing work and learning support.

• In-person collaboration and work in a hybrid model (3 days per week in the office).

• 5-week fully paid sabbatical at 5-year Floversary (eligibility as a contractor should be confirmed).

• Flo Premium for friends & family.

• Pension perks and other wellbeing perks.

Working Hours: The role is based on a standard 40-hour work week, with flexibility expected for project deadlines and collaborative sprints. The hybrid model requires 3 days per week in the office.

📝 Enhancement Note: Salary estimation is based on typical daily rates for contract UI/UX Designers in Poland with specialized experience (gamification, mobile). Benefits listed are as per the job description; however, it's crucial for contractors to verify the exact applicability and terms of these benefits.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Health & Wellness, Mobile Applications. Flo Health operates in a rapidly growing and competitive market, leveraging technology to empower women's health.

Company Size: Flo Health is a significant player with over 500 million downloads and 80 million monthly users, having recently achieved a $1 billion valuation. This indicates a well-established, scaling organization with a substantial user base and a robust product.

Founded: Founded over a decade ago, Flo Health has a history of innovation and sustained growth, evolving from an early entrant in the period tracking space to a comprehensive digital health platform.

Team Structure:

• The Gamification team is likely composed of specialized roles such as Product Designers, UI Designers, UX Writers, and potentially data analysts focused on engagement metrics.

• Reporting structure will likely involve a Design Lead or Head of Product, with this UI Designer reporting into a Product Manager or Design Manager within the gamification vertical.

Methodology:

• Data-driven decision-making is a core component, with designs iterated based on user feedback and quantifiable data insights related to engagement and habit formation.

• Agile methodologies are implied, given the "fast-paced" environment and "bias toward iteration," suggesting iterative design cycles and close collaboration with development teams.

• A strong emphasis on craft and quality is evident, with expectations for "visually polished UI," "bespoke illustrations," and bringing interactions "to life" through detailed handoffs.

Company Website: https://flo.health/

📝 Enhancement Note: The company context emphasizes Flo Health's scale, mission-driven approach, and focus on innovation within digital health. The culture appears to value speed, ownership, collaboration, and high-quality craft, which are important considerations for candidates.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level UI Designer with a specific specialization in gamification. It offers the opportunity to deepen expertise in a niche area of product design and contribute to features that directly impact user engagement and retention at scale.

Reporting Structure: The UI Designer will report to a Product Manager or Design Lead within the Gamification team. They will work closely with fellow Product Designers, UX Writers, and Engineers, contributing to a collaborative design ecosystem.

Operations Impact: While not a traditional "operations" role (like RevOps or SalesOps), this UI Designer's work directly impacts the "operations" of user engagement and habit formation within the Flo Health app. Successful gamification design drives user retention, increases feature adoption, and ultimately contributes to the app's overall success and subscription growth, acting as a key driver for business "operations."

Growth Opportunities:

• Specialization: Deepen expertise in gamification design, character systems, and illustration for mobile health apps, becoming a go-to specialist in this domain.

• Skill Development: Enhance skills in user flow mapping, interaction design, and cross-functional collaboration within an agile, product-focused environment. Opportunity to learn from experienced Product Designers and Product Managers.

• Portfolio Expansion: Build a robust portfolio with high-impact projects for a globally recognized health app, showcasing a unique blend of UI design and artistic talent. Potential for contract extension or future opportunities within Flo Health.

📝 Enhancement Note: This section reinterprets "operations" to align with the role's actual impact on business metrics through user engagement, framing growth opportunities within this context.

🌐 Work Environment

Office Type: The company operates a hybrid model, requiring 3 days per week in the office. This suggests a modern office space designed for collaboration, with dedicated areas for focused work, team meetings, and creative sessions.

Office Location(s): The role is based in Warsaw, Masovian Voivodeship, Poland. This implies an office located within or near the city, likely accessible via public transport or with parking facilities.

Workspace Context:

• The workspace is designed to foster collaboration among cross-functional teams (Product Design, Product Management, Engineering), encouraging brainstorming and rapid iteration.

• Access to necessary design tools (Figma) and technology will be provided, along with the infrastructure to support hybrid work.

• Opportunities for direct interaction with team members, designers, and product stakeholders will be frequent, facilitating a dynamic and responsive design process.

Work Schedule: The standard working hours are approximately 40 per week, with a hybrid arrangement requiring a minimum of 3 days in the office. This structure aims to balance focused individual work with the benefits of in-person collaboration.

📝 Enhancement Note: Based on the hybrid work model, the environment is inferred to be collaborative and modern, designed to support both independent design work and team interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess suitability for the role, focusing on UI design, illustration, and gamification experience.

• Portfolio Presentation/Walkthrough: You will likely be asked to present your portfolio, highlighting specific projects that demonstrate your skills in UI design, character creation, and gamification. Be prepared to discuss your design process, decision-making, and the impact of your work.

• Design Challenge: A practical exercise, possibly involving designing a gamified feature or refining an existing one, to assess your design thinking, problem-solving abilities, and proficiency with design tools like Figma. This may be a take-home assignment or an in-person/virtual exercise.

• Cross-functional Interviews: Interviews with Product Managers, fellow Designers, and Engineers to evaluate your collaboration skills, communication style, and understanding of technical constraints.

• Hiring Manager Interview: A final discussion to assess cultural fit, career aspirations, and overall suitability for the contract role.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase your UI design, illustration, and gamification expertise for mobile apps. Prioritize work that demonstrates your ability to create engaging, emotionally resonant, and intuitive interfaces.

• Showcase Process: For each project, clearly articulate the problem, your role, your design process (research, ideation, iteration, testing), your design decisions, and the outcomes or impact. Use visuals to support your narrative.

• Highlight Gamification: Explicitly detail your experience with rewards systems, progress milestones, character design, and creating motivating user experiences.

• Detail Handoffs: Include examples of how you prepare assets and specifications for engineering, demonstrating your understanding of the development handoff process.

• Be Concise and Clear: Prepare a compelling narrative for each project that can be delivered efficiently during a portfolio review.

Challenge Preparation:

• Understand Gamification Principles: Familiarize yourself with common gamification mechanics (e.g., points, badges, leaderboards, progress bars, challenges) and their psychological impact on user motivation.

• Study Flo's App: If possible, download and explore the Flo Health app to understand its current user experience, brand aesthetic, and existing features. This will help you tailor your responses and designs.

• Practice Figma: Ensure you are highly proficient in Figma for rapid prototyping and asset creation.

• Think About User Flows: Practice mapping out user flows for gamified features, considering different user types and state transitions.

📝 Enhancement Note: This section outlines a typical interview process for a UI design role and provides specific advice tailored to the gamification and illustration aspects of this position.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary design tool for UI design, wireframing, prototyping, and asset creation. Proficiency is essential.

• Adobe Creative Suite (Illustrator, Photoshop): Likely used for creating bespoke illustrations, refining assets, and potentially for storyboarding.

Analytics & Reporting:

CRM & Automation:

• Not directly relevant to this UI design role, but understanding how user journeys and engagement features contribute to the overall customer lifecycle managed by CRM and automation systems is a plus.

📝 Enhancement Note: The emphasis is on design and creative tools. While analytics tools aren't explicitly required for design creation, an understanding of their output is beneficial for a data-informed designer.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to improving female health and empowering users, with a focus on creating products that have a positive societal impact.

• Data-Informed: Decisions are guided by user feedback and quantitative data, emphasizing the importance of measurable outcomes.

• Craftsmanship: A dedication to high-quality design, attention to detail, and creating polished, intuitive user experiences.

• Collaboration: A belief in the power of teamwork, encouraging open communication, debate, and shared decision-making across disciplines.

• Ownership & Speed: A culture that encourages taking responsibility for projects from start to finish and moving quickly to deliver value, while maintaining quality.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with Product Managers, Engineers, and other Designers is expected, fostering a holistic product development approach.

• Iterative Feedback Loops: A culture that values continuous feedback and iteration, with designers actively participating in reviews and incorporating input from various stakeholders.

• Knowledge Sharing: An environment where team members share insights, best practices, and learnings to collectively elevate the product and their skills.

📝 Enhancement Note: The company culture description emphasizes a blend of mission focus, data-driven decision-making, high standards for design quality, and a collaborative, fast-paced working environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Playfulness with Health: Designing gamified elements that are motivating and fun without trivializing the serious nature of health and wellness.

• Scalability and Localization: Ensuring gamified features are engaging and performant for a global user base with diverse cultural contexts and languages.

• Character Evolution: Continuously developing and maintaining a compelling character system that remains fresh and relevant, adding depth and personality to the user experience.

• Measuring Engagement: Defining and tracking meaningful metrics to assess the success of gamification features beyond simple engagement numbers, linking them to actual health outcomes or habit adherence.

Learning & Development Opportunities:

• Specialized Skill Enhancement: Deepening expertise in gamification design, character illustration, and mobile UI for health apps.

• Cross-Functional Learning: Gaining insights into product management strategies, engineering processes, and user research methodologies.

• Industry Exposure: Working on a product with a massive global reach (500M+ downloads, 80M+ users) provides invaluable experience and portfolio building.

• Potential for Contract Extension: Strong performance could lead to an extension of the 12-month contract or future opportunities within Flo Health.

📝 Enhancement Note: Challenges are framed around the specific domain of gamification in health, and growth opportunities are tailored to skill development and career advancement within this niche.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new reward system for users who consistently log their period or symptoms in Flo?" (Focus on user motivation, reward types, and tying rewards to health goals.)

• "Describe your process for creating a relatable and engaging character that can guide users through potentially sensitive health topics. How do you ensure the character's tone is appropriate?" (Focus on character development, emotional design, and brand alignment.)

• "Walk us through a complex user flow you've designed for a mobile app. How did you ensure it was intuitive and rewarding for the user?" (Focus on user flow mapping, interaction design, and usability.)

Company & Culture Questions:

• "What excites you about Flo Health's mission to empower women's health?" (Demonstrate genuine interest and alignment with the company's purpose.)

• "How do you typically collaborate with Product Managers and Engineers? Can you give an example of a successful cross-functional project?" (Highlight teamwork, communication skills, and understanding of team dynamics.)

Portfolio Presentation Strategy:

• Storytelling: For each project, craft a narrative. Start with the problem, explain your approach and solutions, and conclude with the impact or learnings.

• Visuals First: Ensure your portfolio is visually rich. Use mockups, illustrations, and clear UI examples.

• Process Emphasis: Clearly outline your design process, including research, ideation, iterations, and handoff documentation. This is crucial for a UI/UX role.

• Highlight Gamification & Illustration: Dedicate specific slides or sections to showcase your gamification experience and your illustration/character design skills.

• Conciseness: Be prepared to present key projects within a set timeframe, highlighting the most relevant aspects for this role.

📝 Enhancement Note: Interview questions are designed to probe the candidate's understanding of gamification, character design, mobile UI principles, and their collaborative approach within a product team.

📌 Application Steps

To apply for this UI Designer position:

• Submit your application through the provided link on Greenhouse.

• Curate Your Portfolio: Ensure your portfolio prominently features your best UI design work for mobile apps, with a strong emphasis on gamification features, rewards systems, and character/illustration design. Tailor your selections to align with Flo Health's brand and mission.

• Optimize Your Resume: Highlight quantifiable achievements and specific experience related to UI design, illustration, gamification, and mobile product development. Use keywords from the job description.

• Prepare Your Portfolio Presentation: Practice walking through your most relevant projects, focusing on your design process, decision-making, and the impact of your work, especially for gamified features. Be ready to discuss your character design approach.

• Research Flo Health: Familiarize yourself with the Flo Health app, its mission, target audience, and existing features. Understand their brand aesthetic and consider how your skills can contribute to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions tailored to a UI Designer role. All details, especially regarding contract terms, benefits applicability for contractors, and specific interview processes, should be verified directly with Flo Health during the application and interview stages.