Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Peec AI

Location: Berlin, Germany

Job Type: Full-time

Category: Product Design / GTM Operations

Date Posted: June 23, 2026

Experience Level: Senior Level (5-10 years)

Remote Status: On-site

🚀 Role Summary

• This role is a senior-level Product Designer position, focusing on shaping the user experience and visual design of analytics and intelligence tools for SEO and growth teams.

• You will be deeply embedded with product and engineering, owning significant aspects of the design process from ideation to implementation, with a strong emphasis on building foundational processes in a seed-stage startup environment.

• The position requires a problem-first, user-centric approach, with a keen eye for craft, micro-interactions, and animations that elevate the product experience.

• A significant component of the role involves leveraging AI-native tools and workflows to enhance design processes and product capabilities, aligning with the company's focus on AI-driven analytics for search.

📝 Enhancement Note: While the title is "Product Designer," the focus on analytics and intelligence tools for growth teams, particularly in SEO, positions this role as having a strong GTM (Go-To-Market) operations overlap. The need to understand customer needs, business drivers, and contribute to product strategy makes it relevant for operations professionals looking to influence product development from a user and market perspective.

📈 Primary Responsibilities

• Design System Ownership: Lead the creation, maintenance, and evolution of the company's design system, ensuring consistency, scalability, and efficiency across all product interfaces.

• User Research & Insights: Conduct user interviews and ongoing customer research to identify pain points, validate design solutions, and maintain a deep understanding of user needs and market trends in SEO and AI analytics.

• Product Decision Making: Make independent, strategic product decisions on features and user flows, applying strong judgment and business acumen to balance user needs with business objectives.

• Cross-Functional Collaboration: Work in tight, close-knit collaboration with engineers, participating in pairing sessions from initial concept through to shipped product to ensure seamless implementation and high-quality execution.

• Quality Assurance & Refinement: Proactively identify and address quality issues within the product, including confusing flows, suboptimal interactions, and unnecessary complexity, to enhance the overall user experience.

• Design Advocacy & Mentorship: Act as a design leader within the team, raising the bar for design quality and mentoring or influencing team members to improve their design craft and strategic thinking.

• AI Tool Integration: Experiment with and integrate AI-native tools and workflows into the design process to drive efficiency and innovation.

📝 Enhancement Note: The responsibilities highlight a significant need for strategic thinking and ownership, typical of senior roles in fast-paced startups. The emphasis on "independent product decisions" and "raising the design bar" indicates a high level of autonomy and influence, crucial for candidates seeking impactful GTM-adjacent product roles.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and a deep understanding of design principles and user-centered methodologies is paramount. Experience:

• Senior-level product design experience, with a proven track record of leading design initiatives and functioning as a lead designer rather than solely a contributor.

• Prior experience in seed-stage startups is essential, demonstrating the ability to build foundational processes and navigate ambiguity without a pre-defined playbook.

• Experience in B2B SaaS environments is highly desirable, providing context for the target user base and business models. Required Skills:

• Product Design Expertise: Comprehensive experience in end-to-end product design, from user research and ideation to wireframing, prototyping, and high-fidelity UI design.

• Design Systems: Proven ability to build, manage, and scale design systems, including component libraries, style guides, and documentation.

• User Research Methodologies: Proficiency in conducting user interviews, usability testing, and other qualitative research methods to gather actionable insights.

• Problem-First Thinking: A strategic mindset focused on deeply understanding user and business problems before ideating solutions.

• Craftsmanship & Detail Orientation: A meticulous approach to design, with a strong appreciation for micro-interactions, animations, transitions, and overall aesthetic quality.

• AI Tool Proficiency: Demonstrated experience or strong interest in experimenting with and integrating AI tools into design workflows.

• Business Acumen: Ability to understand and engage with the business rationale behind product features and strategic decisions.

• Collaboration & Communication: Excellent interpersonal skills for effective collaboration with engineers, product managers, and other stakeholders.

Preferred Skills:

• Experience working in a B2B SaaS company.

• Personal projects or demonstrated interest in AI design tools and experimentation.

• Familiarity with SEO and digital marketing analytics tools.

📝 Enhancement Note: The emphasis on "seed stage startup experience" is critical. This implies a need for individuals comfortable with ambiguity, rapid iteration, and building processes from scratch, which is a hallmark of GTM operations roles as well. The "AI-native approach" requirement points to a forward-thinking candidate eager to leverage new technologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase 2-3 comprehensive case studies detailing your product design process, from initial problem definition to final solution and impact. These should highlight your role as a lead or primary designer.

• Design System Examples: Provide examples of design systems you have built or significantly contributed to, demonstrating your understanding of component-based design, scalability, and documentation.

• User-Centric Problem Solving: Clearly articulate how you identified user needs and business requirements, and how your design decisions directly addressed these.

• Impact & Metrics: Quantify the impact of your design work wherever possible, using metrics related to user engagement, conversion rates, efficiency gains, or other relevant KPIs.

• AI Integration Examples: If possible, include examples demonstrating how you've leveraged AI tools or AI-driven insights in your design process.

Process Documentation:

• Workflow Design: Demonstrate your ability to map out and optimize user workflows, ensuring clarity, efficiency, and a positive user experience.

• Cross-Functional Integration: Show examples of how you've collaborated with engineering to bring designs to life, detailing the handoff process and iterative feedback loops.

• Design Iteration: Illustrate your design iteration process, showing how you've refined designs based on user feedback, data, or technical constraints.

📝 Enhancement Note: For a role with GTM implications, the portfolio should emphasize how design decisions directly contribute to business growth, user acquisition, and retention. Demonstrating an ROI for design efforts, similar to how operations professionals demonstrate ROI for process improvements, will be highly valued.

💵 Compensation & Benefits

Salary Range: €90,000 - €100,000 per year

Benefits:

• Aggressive Equity Compensation Package: Significant stock options, reflecting the early-stage, high-growth potential of the company.

• Regular Team Events and Off-sites: Opportunities for team building and fostering a strong company culture.

• Paid Meal & Uber Home: Provided when working late, supporting work-life balance during intensive periods.

• High-Quality Office Space: Access to a well-designed and productive work environment in Berlin.

• Impact and Ownership: The opportunity to have a substantial impact on a growing product and company.

Working Hours:

• Standard full-time hours are expected, likely around 40 hours per week, with flexibility for late-night work compensated by provided meals and transportation.

📝 Enhancement Note: The salary range provided is competitive for a senior Product Designer role in Berlin. The equity component is a significant part of the compensation, typical for early-stage startups and attractive to individuals who want to share in the company's success, aligning with the entrepreneurial spirit often found in operations roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI), Software (SaaS), Data & Analytics, Marketing Technology (MarTech)

Company Size: Early-stage startup (Series A funding)

Founded: The company was founded recently, implied by its Series A funding status, indicating a dynamic, fast-paced, and evolving work environment.

Team Structure:

• Lean & Agile: Expect a small, highly collaborative team environment characteristic of a Series A startup.

• Cross-Functional Integration: Design, Product, and Engineering work in very close proximity, with this role being deeply embedded within these functions.

• Founding Team Influence: The design team may be led or heavily influenced by a Founding Designer, indicating a culture that values experienced individuals who can set direction.

• Flat Hierarchy: While there's a reporting structure, the emphasis is on contribution and impact over rigid hierarchy.

Methodology:

• Iterative Development: Agile methodologies are likely employed, with rapid prototyping, user testing, and continuous iteration.

• Data-Driven Design: Decisions are informed by user research, analytics, and business metrics, reflecting an operations-minded approach to product development.

• AI-Centric Innovation: A core focus on leveraging AI to solve complex problems in SEO and growth analytics.

• Process Building: As a seed-stage startup, there's a strong emphasis on defining and refining processes, especially in design and product development.

Company Website: https://peec.ai/

📝 Enhancement Note: The company's focus on AI and analytics for SEO/growth teams suggests a data-driven culture that aligns well with Revenue Operations and Sales Operations principles. The "startup experience is must" reinforces the need for individuals comfortable with ambiguity and process creation.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer, with potential to grow into a Lead Product Designer or Head of Design role as the company scales. This role offers significant ownership similar to a Senior Operations Manager or Director.

Reporting Structure: You will likely report to a Head of Product, CTO, or potentially a Founding Designer, depending on the current team structure.

Operations Impact: Directly influences the product's usability, adoption, and market competitiveness, which are critical drivers of GTM success. The insights generated from the product also directly feed into growth and marketing strategies.

Growth Opportunities:

• Design Leadership: Opportunity to build and lead the design function as the company grows, defining its design vision and team.

• Product Strategy Influence: Contribute significantly to the product roadmap and strategic direction, leveraging your understanding of user needs and market opportunities.

• Skill Specialization: Deepen expertise in AI-driven design, B2B SaaS product design, and building scalable design systems.

• Entrepreneurial Experience: Gain invaluable experience in a fast-paced, high-growth startup environment, building processes and scaling a product from the ground up.

📝 Enhancement Note: This role provides a unique opportunity to blend product design with GTM strategy. The growth potential mirrors that of operations professionals who move from individual contribution to strategic leadership, influencing business outcomes through product and process.

🌐 Work Environment

Office Type: Modern, high-quality office space in Berlin, described as "beautiful" and conducive to productive work.

Office Location(s): Berlin, Germany. Specific details regarding accessibility or amenities would need to be confirmed directly.

Workspace Context:

• Collaborative Environment: Designed to foster close collaboration between product, engineering, and design teams.

• Tools & Technology: Access to modern design tools and potentially AI-powered design software. The company encourages an "AI-native approach to your tools and workflows."

• Team Interaction: Opportunities for frequent interaction with a dynamic and driven team, including regular team events.

Work Schedule:

• Full-time, on-site role. While standard hours apply, the nature of startup work may require flexibility and occasional late nights, which are supported by company benefits.

📝 Enhancement Note: The emphasis on a "beautiful office" and "work environment" suggests a company that values employee experience, which can translate into a supportive culture for operations teams focused on efficiency and productivity.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience and fit.

• Portfolio Presentation & Discussion: A session where you present 1-2 key case studies from your portfolio, discussing your process, decisions, and impact. Expect in-depth questions about your approach to problem-solving, user research, and collaboration.

• Design Challenge (Potentially): May involve a take-home assignment or a live design exercise to evaluate your design skills, strategic thinking, and ability to work under constraints.

• Team/Founder Interviews: Meetings with key team members, including engineers, product managers, and founders, to assess cultural fit, collaboration style, and strategic alignment.

• Final Round: Discussions focused on business acumen, long-term vision, and role ownership.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the "why" behind your design decisions and quantify the results achieved. Use metrics to demonstrate the business value of your work.

• Showcase Process: Detail your end-to-end design process, from problem definition and research to iteration and final implementation. Highlight your problem-solving approach.

• Highlight Leadership: Emphasize instances where you took ownership, led initiatives, or influenced product direction, demonstrating your senior-level capabilities.

• Address AI Integration: If you have examples of using AI in your design workflow, make them prominent.

• Tailor to Peec AI: Research Peec AI's product, target market (SEO/growth teams), and company mission. Frame your case studies to show how your skills align with their specific needs.

Challenge Preparation:

• Problem Decomposition: Practice breaking down complex problems into smaller, manageable parts.

• User-Centricity: Always anchor your solutions in user needs and business objectives.

• AI Application: Be prepared to discuss how AI can enhance design processes or the product itself.

• Business Acumen: Think about the business implications of your design choices, including potential ROI and market positioning.

📝 Enhancement Note: For candidates with operations backgrounds, framing design challenges through a lens of process optimization, efficiency, and measurable impact will resonate strongly with the interviewers.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, industry standard), Sketch, Adobe Creative Suite.

• Design Systems: Experience with building and maintaining component libraries within design tools.

• User Research Platforms: Tools like UserTesting.com, Lookback, Maze, or direct implementation of user interview strategies.

• Collaboration Tools: Slack, Jira, Confluence (common in tech startups).

Analytics & Reporting:

• While not a direct responsibility, familiarity with analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) and data visualization tools will be beneficial for understanding user behavior and product performance. CRM & Automation:

• Not directly applicable to the designer role, but understanding how CRM and automation tools impact user experience within B2B SaaS products is advantageous.

📝 Enhancement Note: The emphasis on "AI-native approach to your tools and workflows" suggests an openness to incorporating AI-powered design assistants or platforms, which is a key differentiator for this role.

👥 Team Culture & Values

Operations Values:

• Impact & Ownership: A strong drive to make a tangible impact and take full ownership of responsibilities.

• Collaboration & Transparency: Open communication and close teamwork across functions are crucial.

• Customer Centricity: A deep commitment to understanding and serving the customer's needs.

• Innovation & Adaptability: Embracing new technologies (like AI) and adapting quickly to change in a fast-paced environment.

• Craftsmanship & Quality: A dedication to producing high-quality work with attention to detail.

Collaboration Style:

• Deep Integration: Expect to work very closely with product managers and engineers, often in pairing or embedded team structures.

• Feedback-Driven: A culture that values constructive feedback and iterative improvement.

• Problem-Solving Focused: The team likely prioritizes solving complex problems efficiently and effectively.

📝 Enhancement Note: The "AI-native approach" and "problem-first thinker" values are particularly important. Candidates should demonstrate how they embody these principles in their work and how they can contribute to a culture of continuous learning and innovation.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Scratch: Establishing design processes, systems, and standards in a nascent startup environment.

• Balancing Speed and Quality: The inherent tension between moving quickly in a startup and maintaining high design quality and user experience.

• Defining the Product Vision: Contributing to shaping the core product offering in a rapidly evolving market (AI in search).

• Cross-Functional Alignment: Ensuring design vision is understood and effectively implemented across product and engineering.

Learning & Development Opportunities:

• Leadership Development: Opportunity to grow into a leadership role within the design team.

• AI Design Exploration: Hands-on experience with cutting-edge AI tools and their application in product design.

• Startup Growth Experience: Invaluable experience in scaling a product and company from an early stage.

• Industry Insight: Deep understanding of the evolving SEO, AI, and B2B SaaS markets.

📝 Enhancement Note: The challenges presented are typical of early-stage GTM environments where process definition and strategic execution are paramount. Candidates who thrive in such environments often have strong operational and strategic thinking skills.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to build a design system from scratch. What were the key considerations and challenges?" (Focus on process, scalability, and collaboration.)

• "How do you approach user research in a seed-stage startup where resources might be limited? Give an example of a critical insight you uncovered." (Highlight resourcefulness and impact of research.)

• "Walk us through a complex product feature you designed. What was the problem, your solution, and the resulting impact on users and the business?" (Emphasize problem-first thinking and measurable outcomes.)

• "How do you integrate AI tools into your design workflow? What benefits have you seen, and what are your thoughts on the future of AI in design?" (Showcase AI-native mindset and forward-thinking.) Company & Culture Questions:

• "What excites you about Peec AI's mission and the product space we operate in (AI for SEO/Growth)?" (Demonstrate research and genuine interest.)

• "How do you handle disagreements or differing opinions with engineers or product managers on design decisions?" (Assess collaboration and conflict resolution skills.)

• "Given our focus on rapid iteration, how do you balance speed with design quality?" (Evaluate pragmatic approach to design in a startup.) Portfolio Presentation Strategy:

• Storytelling: Frame your case studies as compelling narratives with a clear beginning (problem), middle (process/solution), and end (impact/results).

• Quantify Impact: Use data points and metrics wherever possible to demonstrate the success of your design solutions. Relate design impact to business goals.

• Highlight Ownership: Clearly articulate your specific contributions and leadership in each project.

• Showcase AI Integration: If applicable, demonstrate how AI was used in your process or product solution.

• Be Prepared for Technical Depth: Expect questions about your design process, tools, and decision-making rationale.

📝 Enhancement Note: For operations-minded candidates, drawing parallels between design process optimization and operational process improvement will be key. Highlighting how design contributes to GTM efficiency, user acquisition, and customer retention will be highly effective.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the Ashby portal via the provided link.

• Tailor Your Resume: Highlight experience in seed-stage startups, design systems, user research, and any AI tool integration. Quantify achievements with metrics.

• Curate Your Portfolio: Select 2-3 strong case studies that best demonstrate your end-to-end design process, leadership, and impact, with a focus on B2B SaaS or analytics products if possible.

• Prepare Your Narrative: Practice presenting your portfolio case studies, focusing on storytelling, quantifying impact, and showcasing your problem-solving skills and AI-native approach.

• Research Peec AI: Thoroughly understand their product, target audience (SEO/growth teams), and the evolving AI landscape in search. Be ready to discuss how your skills align with their mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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