UI Artist (Game)

📍 Job Overview

Job Title: UI Artist (Game)

Company: Uplive

Location: Ho Chi Minh City, Vietnam

Job Type: Full-Time

Category: Game Operations / Creative Operations

Date Posted: August 30, 2026

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Design and develop visually engaging and intuitive user interfaces (UI) for mobile games, ensuring a seamless player experience.

• Collaborate closely with game developers, product owners, and marketing teams to align UI/UX design with game mechanics and business objectives.

• Conduct thorough research on current mobile game UI/UX trends, best practices, and competitor analysis to inform design decisions and drive innovation.

• Proactively own the visual plan and direction for the game's user experience, contributing to the overall aesthetic and player engagement strategy.

• Potentially support the Marketing Team by creating essential visual assets such as icons and screenshots for promotional materials.

📝 Enhancement Note: This role sits at the intersection of creative design and operational execution within the game development lifecycle. While the primary focus is on UI artistry, the expectation for proactive visual planning, collaboration with product owners, and potential support for marketing efforts indicates a need for operational thinking and process adherence. The role requires not just artistic talent but also an understanding of how UI design impacts player engagement and retention metrics, which are key operational concerns in the gaming industry.

📈 Primary Responsibilities

• Craft visually appealing, intuitive, and user-friendly UI designs for mobile games, adhering to established style guides and brand standards.

• Translate game design documents and product requirements into effective UI layouts, wireframes, and mockups.

• Develop game assets, including icons, buttons, menus, HUD elements, and other graphical components necessary for game interface functionality.

• Collaborate with game developers to implement UI assets, ensuring proper integration and functionality within the game engine.

• Work alongside Product Owners and Game Designers to iterate on UI/UX based on player feedback, analytics, and usability testing results.

• Research and analyze current mobile game UI/UX trends, best practices, and emerging technologies to propose innovative design solutions.

• Maintain and update the game's visual style guide for UI elements, ensuring consistency across all game features and platforms.

• (Optional) Create marketing materials such as icons, screenshots, and promotional graphics to support user acquisition and engagement campaigns.

📝 Enhancement Note: The responsibilities highlight a need for both creative execution and a structured approach to design. The emphasis on "user-friendly," "cohesive player experience," and "proactively planning and enhancing the user experience through visuals" points towards an operational mindset in managing the UI design process to achieve specific player engagement and retention goals.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Game Design, Interactive Media, or a related field.

• Equivalent practical experience in a UI/UX or game art role will be considered. Experience:

• Minimum of 2-3 years of professional experience in graphic design, with a strong focus on UI/UX design for digital products.

• Proven experience working within the mobile game industry is highly desirable. Required Skills:

• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Figma.

• Demonstrated ability to research and synthesize information on mobile game trends and best practices.

• Strong understanding of UI/UX principles, user-centered design, and mobile interface best practices.

• Excellent visual design skills, including layout, typography, color theory, and iconography.

• Ability to create clean, scalable vector graphics and high-resolution raster assets.

• A strong portfolio showcasing UI/UX design work, particularly for mobile games. Preferred Skills:

• Experience with animation design software (e.g., Adobe After Effects) for UI animations and transitions.

• Familiarity with game engines (e.g., Unity, Unreal Engine) and their UI implementation workflows.

• Basic knowledge and passion for music, digital marketing, and mobile gaming culture.

• Experience in designing game icons, screenshots, and other marketing-related visual assets.

📝 Enhancement Note: The requirement for a portfolio is critical, as it serves as tangible proof of the candidate's ability to execute on the responsibilities and demonstrates their understanding of UI/UX principles within a gaming context. The "plus" points for animation and mobile game industry experience suggest a desire for candidates who can hit the ground running and contribute to multiple facets of game art production, aligning with an efficient GTM strategy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a range of UI/UX design projects, preferably within the mobile gaming sector.

• Projects should demonstrate the candidate's ability to design intuitive user flows, visually appealing interfaces, and engaging game assets.

• Include case studies that detail the design process, problem-solving approaches, and the rationale behind design decisions.

• Showcase proficiency in industry-standard design tools (e.g., Photoshop, Illustrator, Figma) through the quality and diversity of the work presented.

• Highlight work that demonstrates an understanding of mobile platform constraints and best practices for user engagement. Process Documentation:

• Candidates should be prepared to discuss their design process, including research methodologies, wireframing, prototyping, and iteration based on feedback.

• Ability to articulate how they approach translating game mechanics and requirements into functional and aesthetically pleasing UI elements.

• Understanding of how UI design impacts game performance metrics such as player retention, session length, and conversion rates.

• Familiarity with agile development methodologies and how UI design integrates into iterative development cycles.

📝 Enhancement Note: For a creative role with operational implications, the portfolio is not just a collection of work but a demonstration of process and problem-solving. It needs to show not only artistic skill but also the candidate's ability to manage a design workflow, understand user needs, and contribute to the overall product strategy, which are core operational competencies.

💵 Compensation & Benefits

Salary Range:

The salary for a UI Artist with 2-5 years of experience in Ho Chi Minh City, Vietnam, is estimated to be between 20,000,000 VND and 45,000,000 VND per month. This range is based on industry benchmarks for similar roles in Vietnam, considering the cost of living and the competitive nature of the gaming industry. The specific salary will be determined by the candidate's experience, skills, portfolio quality, and performance during the interview process.

Benefits:

• Competitive salary, with 100% salary paid during the probation period.

• Performance-based bonus, with up to 30% of company profit shared with no cap.

• Full Social, Health, and Unemployment Insurance (SHUI) as per Vietnamese Law.

• Premium Private Medical Insurance, including annual health check-ups.

• Minimum of 12 paid annual leave days and 10 paid sick leave days per year.

• 12 days of Work-From-Home (WFH) flexibility per year.

• Annual flexi-budget of 9,400,000 VND for well-being and personal development.

• Complimentary daily lunch with over 10 menu options.

• Free daily F&B: Snacks, juice, beverages, and tea-time provisions.

• Monthly/bi-monthly team activity allowance to foster team cohesion.

• Company-sponsored learning trips to profitable countries (e.g., Korea, Japan).

• Sponsored sports activities (e.g., badminton, soccer).

• Sponsorship for overseas conferences and industry events for all employee levels.

• Provision of modern equipment and AI tools to support work. Working Hours:

• Standard working hours are typically 40 hours per week, aligning with industry norms.

• The hybrid work arrangement allows for 12 days of work from home per year, offering flexibility.

📝 Enhancement Note: The extensive benefits package, including performance bonuses, flexible spending accounts, and professional development opportunities, indicates a company that invests in its employees and values their well-being and growth. The "no cap" profit sharing bonus is a significant incentive, reflecting a performance-driven culture. The provision of modern equipment and AI tools suggests a commitment to equipping the team with the best resources for efficient and effective work.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobile Gaming & Live Streaming. Uplive operates within a dynamic and rapidly evolving sector that combines entertainment, social interaction, and technology. The gaming segment demands constant innovation, player engagement, and high-quality content.

Company Size: The input data does not specify company size, but Uplive is a recognized global brand in live streaming and gaming, suggesting a medium to large-sized organization with international reach.

Founded: Uplive was founded in 2017, making it a relatively young but established company in the tech and entertainment space. This implies a culture that is likely agile, forward-thinking, and adaptable to market changes.

Team Structure:

• The Game Team likely comprises specialized roles such as Game Designers, Developers (front-end, back-end, mobile), UI/UX Artists, QA Testers, and potentially Game Producers or Product Managers.

• The UI Artist will report to a Lead Artist, Art Director, or potentially a Game Producer, depending on the organizational structure.

• Cross-functional collaboration is essential, with the UI Artist working closely with Developers, Product Owners, and potentially the Marketing Team. Methodology:

• Data-driven decision-making is implied through the focus on player engagement and the potential for marketing material creation, suggesting an approach that values measurable outcomes.

• Agile development methodologies are common in the gaming industry, facilitating iterative design and development cycles.

• Continuous improvement and adaptation to market trends are crucial in the fast-paced mobile gaming environment.

Company Website: https://upliveapp.com/

📝 Enhancement Note: Given Uplive's presence in both live streaming and gaming, the company culture is likely to be energetic, fast-paced, and focused on user engagement and monetization. The "Founded" date suggests a company that has grown rapidly and likely maintains a degree of startup agility while scaling its operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level UI Artist. It requires a solid foundation in graphic design and UI/UX principles, coupled with 2-3 years of specific experience. The role involves not just execution but also proactive planning and ownership of the visual direction for game interfaces, indicating a step beyond junior artist responsibilities.

Reporting Structure: The UI Artist will likely report to an Art Lead or Game Producer, working within a dedicated Game team. Collaboration will extend to developers and product owners, providing exposure to various functional areas of game development.

Operations Impact: The UI Artist's work directly impacts player experience, engagement, and retention. Effective UI design can lead to higher player satisfaction, longer play sessions, and increased in-app purchases or ad revenue, all of which are critical operational metrics for a mobile game. Proactive visual planning contributes to a smoother development process and a more polished final product, reducing rework and improving time-to-market.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in UI/UX design, potentially specializing in specific game genres or user interaction patterns. Learning advanced animation techniques for UI elements.

• Leadership Potential: Progression to a Senior UI Artist role, mentoring junior artists, and taking on more complex design challenges. Potential to move into an Art Director or Lead UI/UX Designer position for future projects.

• Cross-Functional Development: Gaining experience in game production pipelines, understanding marketing asset creation, and potentially contributing to product strategy discussions. Exposure to new technologies and AI tools provided by the company.

📝 Enhancement Note: The role offers a clear path for growth within the game art and design domain. The company's investment in learning, conferences, and international trips suggests a commitment to employee development that can accelerate career progression for ambitious individuals.

🌐 Work Environment

Office Type: The hybrid work arrangement suggests a modern office environment designed for collaboration, complemented by flexibility for remote work. This indicates a balance between in-person teamwork and individual focused work.

Office Location(s): Ho Chi Minh City, Vietnam. This is a major economic hub in Southeast Asia, offering a vibrant professional environment.

Workspace Context:

• The office is likely equipped with modern hardware and AI tools, supporting efficient design workflows.

• Collaborative spaces will be available for team meetings, brainstorming sessions, and cross-functional discussions.

• The provision of free daily lunch and F&B (snacks, beverages) fosters a positive and supportive work atmosphere, encouraging team interaction and well-being.

• Opportunities for sponsored sports and team activities further enhance the collaborative and social aspects of the workplace.

Work Schedule: A standard 40-hour work week is typical, with the hybrid model providing 12 days of remote work annually. This structure allows for consistent workflow management while accommodating personal needs and promoting work-life balance.

📝 Enhancement Note: The emphasis on free meals, snacks, and team activities points to a company that prioritizes employee welfare and aims to build a strong, cohesive team culture. This environment is conducive to creative professionals who thrive on collaboration and a supportive atmosphere.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: HR or Recruiter will review applications and portfolios to assess basic qualifications and fit.

2. Technical Interview: A discussion with a hiring manager or senior artist focusing on UI/UX principles, design process, and technical skills. This stage often includes a review of the candidate's portfolio.

3. Portfolio Review & Design Challenge: A dedicated session to walk through selected portfolio pieces, discussing design choices, problem-solving approaches, and impact. A practical design challenge or case study may be assigned, requiring the candidate to demonstrate their skills in a timed setting.

4. Team/Cultural Fit Interview: Meeting with potential team members (developers, product owners) to assess collaboration style, communication skills, and cultural alignment.

5. Final Interview: A concluding interview, potentially with a department head or senior leadership, to finalize the offer.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest, most relevant projects. For this role, prioritize mobile game UI/UX or similar interactive digital product designs.

• Tell a Story: For each project, explain the problem you were solving, your design process (research, ideation, iteration), your role, the tools you used, and the outcome or impact. Use visuals effectively.

• Highlight Operations: If possible, showcase how your design decisions impacted key metrics (e.g., increased engagement, reduced drop-off rates, improved usability). Quantify results where possible.

• Showcase Versatility: Demonstrate your ability to adapt to different styles and project requirements. If you have animation or marketing asset experience, include relevant examples.

• Be Prepared for Questions: Anticipate questions about your design choices, how you handle feedback, and your understanding of the mobile gaming market.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the requirements of any design challenge. Ask clarifying questions if needed.

• Time Management: Allocate your time effectively between research, ideation, design, and presentation.

• Focus on Process: Even if the final design isn't perfect, demonstrating a clear and logical thought process is crucial.

• Communicate Clearly: Be prepared to articulate your design decisions and justifications concisely and effectively.

📝 Enhancement Note: The emphasis on a portfolio and potential design challenges indicates that Uplive values practical skills and a demonstrable understanding of the design process. Candidates should prepare to not only showcase their art but also their problem-solving abilities and how their design work contributes to business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Graphic Design Software: Adobe Photoshop, Adobe Illustrator, Figma (essential for UI design).

• Prototyping Tools: Figma (also used for prototyping), potentially Adobe XD, or InVision for interactive mockups.

• Animation Software (Preferred): Adobe After Effects for UI animations, transitions, and motion graphics.

Analytics & Reporting:

• While not directly used by the UI Artist, understanding how UI impacts analytics is key. Familiarity with how data from tools like GameAnalytics, Firebase Analytics, or internal game analytics platforms is used to evaluate UI performance would be beneficial.

• Ability to interpret basic data visualizations or reports related to user behavior and engagement. CRM & Automation:

• Not typically a direct toolset for a UI Artist, but awareness of how CRM systems might be used for player segmentation or marketing campaigns (for which icons/screenshots are created) is useful.

• Familiarity with project management tools like Jira, Trello, or Asana for task tracking and workflow management within an agile team.

📝 Enhancement Note: Proficiency in core design tools like Photoshop, Illustrator, and Figma is non-negotiable. The mention of "modern equipment/AI tool provided" suggests the company may be open to or utilizing cutting-edge design technologies, and candidates should be adaptable and eager to learn new tools.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A core value will be designing with the player in mind, ensuring interfaces are intuitive, accessible, and enhance the overall gaming experience.

• Collaboration: Strong emphasis on working effectively with developers, product owners, and other artists to achieve shared goals. Open communication and constructive feedback are key.

• Innovation & Creativity: Encouraging fresh ideas and creative solutions to design challenges, staying ahead of industry trends.

• Efficiency & Adaptability: The ability to work efficiently within project timelines, adapt to changing requirements, and manage multiple game portfolios.

• Data-Informed Design: While artistic, the role benefits from an understanding of how design impacts user behavior and business metrics, encouraging data-informed decisions.

Collaboration Style:

• Cross-functional Integration: Active participation in team meetings, providing design input during development sprints, and collaborating closely with engineering for asset implementation.

• Feedback Exchange: Openness to receiving and providing constructive feedback on designs, fostering a culture of continuous improvement.

• Knowledge Sharing: Willingness to share design insights, techniques, and learnings with team members, contributing to collective growth.

📝 Enhancement Note: The company's presence in fast-paced industries like gaming and live streaming suggests a culture that values dynamism, user engagement, and possibly a degree of competitive spirit, balanced with teamwork and creative exploration.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Functionality: Creating visually stunning interfaces that are also highly functional and performant on various mobile devices.

• Adapting to Trends: Keeping pace with the rapidly evolving UI/UX trends in the competitive mobile gaming market.

• Managing Multiple Projects: Potentially working on several game titles concurrently, requiring strong organizational and time management skills.

• Incorporating Feedback: Effectively integrating feedback from diverse stakeholders (developers, product managers, marketing) while maintaining design integrity.

Learning & Development Opportunities:

• Specialization: Opportunities to become a specialist in mobile game UI/UX, animation for games, or other niche areas within game art.

• Industry Exposure: Sponsored attendance at international conferences and industry events provides exposure to global trends and networking opportunities.

• Mentorship: Potential for mentorship from senior artists or art directors, guiding career development and skill enhancement.

• New Technologies: Exposure to and training on modern equipment and AI tools that can enhance design workflows and creativity.

📝 Enhancement Note: The company's commitment to sponsoring overseas conferences and industry events is a significant growth opportunity, allowing employees to gain cutting-edge knowledge and bring back best practices to the team.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new UI element for a mobile game, from initial concept to final implementation." (Focus on research, sketching, prototyping, iteration, and collaboration.)

• "How do you balance artistic creativity with the functional requirements and technical constraints of mobile game development?" (Highlight your understanding of trade-offs and problem-solving.)

• "Walk us through a challenging UI/UX project from your portfolio. What was the problem, how did you approach it, and what was the outcome?" (Prepare a detailed case study with visual aids.)

• "How do you stay updated on the latest UI/UX trends in the mobile gaming industry?" (Mention specific sources like industry blogs, conferences, competitor analysis.) Company & Culture Questions:

• "What interests you about Uplive and our mobile games?" (Research Uplive's current game portfolio and company mission.)

• "How do you approach collaboration with developers and product owners who may have different priorities?" (Emphasize communication, understanding, and finding common ground.)

• "Describe a time you received difficult feedback on your design. How did you handle it?" (Showcase your ability to be receptive and constructive.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the objective, your role, the challenge, your process, the solution, and the results.

• Visual Storytelling: Use high-quality screenshots, mockups, prototypes, and wireframes to illustrate your points. Animated examples are highly effective for UI work.

• Quantify Impact: If possible, use data to demonstrate the effectiveness of your designs (e.g., "This design led to a 15% increase in feature adoption").

• Be Concise and Engaging: Present your work with enthusiasm, but avoid lengthy monologues. Be prepared for interactive discussion and questions.

• Tailor to the Role: Emphasize projects that align with mobile game UI/UX and demonstrate an understanding of player engagement.

📝 Enhancement Note: Candidates should prepare to not only showcase their artistic skills but also their strategic thinking, problem-solving abilities, and how their work contributes to the operational success of a game. The interview process will likely assess both creative talent and the ability to integrate into a collaborative, results-oriented team.

📌 Application Steps

To apply for this UI Artist position:

• Click the application button or contact Uplive directly at talents@uplive.zone.

• Portfolio Customization: Ensure your portfolio prominently features relevant mobile game UI/UX projects. Tailor your case studies to highlight your design process, problem-solving skills, and understanding of player engagement.

• Resume Optimization: Update your resume to clearly state your years of experience with specific design software (Photoshop, Illustrator, Figma) and any experience in the mobile game industry. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design philosophy, walking through your portfolio, and answering behavioral questions related to collaboration and problem-solving. Prepare questions to ask the interviewer about the team, projects, and company culture.

• Company Research: Familiarize yourself with Uplive's existing game titles and their UI/UX. Understand the company's mission and values to articulate your interest and cultural fit during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.