Stage UX Research / Klantonderzoek

📍 Job Overview

Job Title: Stage UX Research / Klantonderzoek

Company: 123inkt

Location: Nederhorst den Berg, North Holland, Netherlands

Job Type: Internship

Category: UX Research / Customer Insights / Marketing Operations

Date Posted: April 30, 2026

Experience Level: Entry-Level (Internship)

Remote Status: On-site

🚀 Role Summary

• Drive customer-centric website improvements through hands-on UX research and analysis.

• Support the marketing team in understanding customer behavior and enhancing the overall customer journey.

• Gain practical experience in various research methodologies, from survey design to usability testing.

• Contribute to data-driven decision-making by translating customer insights into actionable recommendations for e-commerce optimization.

📝 Enhancement Note: This role is specifically for an internship, focusing on foundational UX research and customer insight gathering within an e-commerce marketing context. The emphasis is on learning and contributing to ongoing projects under guidance.

📈 Primary Responsibilities

• Design, deploy, and analyze customer surveys and other qualitative/quantitative research instruments to gather actionable insights.

• Participate actively in the end-to-end research process, from participant recruitment to comprehensive data analysis and reporting.

• Assist in conducting user observation sessions and conducting/transcribing interviews and usability tests to understand user interactions with the website.

• Systematically collect and analyze customer feedback from various touchpoints to identify areas for improvement in the customer experience.

• Collaborate with UX Designers, Web Analysts, and CRO Specialists to identify opportunities for website enhancements based on observed customer behavior and feedback.

• Support the dissemination of research findings and customer insights to relevant stakeholders within the marketing and website teams, facilitating informed decision-making.

📝 Enhancement Note: The responsibilities are geared towards practical application and learning, emphasizing support roles within a larger marketing and UX team. The focus is on assisting experienced professionals and contributing to existing projects rather than leading independent initiatives.

🎓 Skills & Qualifications

Education: Pursuing a Bachelor's degree, preferably in Marketing, Communication, Psychology, Human-Computer Interaction, or a related field.

Experience: 0-2 years of experience, with a strong academic foundation and a keen interest in UX research and customer behavior.

Required Skills:

• Strong affinity for User Experience (UX) principles and customer research methodologies.

• Excellent analytical skills for interpreting survey data, interview transcripts, and user behavior patterns.

• Curiosity, motivation, and a proactive, customer-centric mindset.

• Good social skills, comfortable asking questions, and a meticulous approach to work.

Preferred Skills:

• Prior experience with UX research tools (e.g., survey platforms, usability testing software).

• Familiarity with web analytics tools (e.g., Google Analytics) and CRO principles.

• Basic understanding of e-commerce platforms and customer journey mapping.

• Experience with data visualization techniques to present research findings.

📝 Enhancement Note: While formal experience with specific UX tools is a plus, the core requirement is a strong academic background and demonstrable passion for understanding customer needs and online behavior. The company emphasizes a willingness to learn and a proactive attitude.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase of academic projects or personal initiatives demonstrating an understanding of user research methodologies.

• Examples of survey design and analysis, highlighting how insights were derived and interpreted.

• Documentation of any user observation or usability testing activities, including methodology and key findings.

Process Documentation:

• Ability to document research processes followed, including steps taken for data collection and analysis.

• Understanding of how to translate raw data into clear, concise findings and recommendations.

• Familiarity with collaborating on research projects and understanding team workflows.

📝 Enhancement Note: As this is an internship, a formal portfolio is less critical than demonstrating potential and a foundational understanding through academic work or personal projects. The focus is on showcasing learning ability and a structured approach to problem-solving.

💵 Compensation & Benefits

Salary Range: An internship allowance is provided. Specific amounts are typically determined by company policy for internships and may vary based on the duration and scope of the internship.

Benefits:

• Internship allowance provided.

• Access to 100+ training courses through the company's Online Academy, fostering continuous learning and skill development.

• Opportunity to access the Corporate Benefits platform, offering discounts on various products and services.

• Bi-weekly massages to promote well-being and reduce stress.

• Employee discount on 123inkt's extensive product range.

• Healthy lunches, dinner, and complimentary fruit available in the company's restaurant, contributing to a supportive work environment.

Working Hours: Full-time, typically 40 hours per week, with potential for some flexibility to accommodate learning objectives and project needs.

📝 Enhancement Note: The internship allowance is a standard offering for this type of role in the Netherlands. The comprehensive benefits package, including unique perks like bi-weekly massages and extensive training, highlights 123inkt's commitment to employee well-being and development, even for interns.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Retail (Office Supplies, Electronics, etc.)

Company Size: 500-1,000 Employees (based on LinkedIn data for 123inkt). This indicates a well-established and growing organization with structured departments, offering opportunities for diverse learning experiences.

Founded: 123inkt was founded in 2003, signifying a company with significant experience in the online retail space, likely possessing mature operational processes and a strong market presence.

Team Structure:

• The intern will join Team Website, which is part of the broader Marketing Department.

• This team comprises specialists such as UX Designers, UX Researchers, Web Analysts, CRO Specialists, and Customer Journey Specialists, indicating a collaborative and expert-driven environment.

Methodology:

• The team employs a data-driven approach to website optimization, focusing on understanding customer behavior through analytics and research.

• Methodologies likely include A/B testing, user journey analysis, conversion rate optimization (CRO) techniques, and various UX research methods.

• Collaboration is key, with an emphasis on cross-functional teamwork to drive continuous improvement.

Company Website: https://www.123inkt.nl/

📝 Enhancement Note: 123inkt's position as a leading e-commerce player in the Netherlands suggests a dynamic, fast-paced environment where data-driven decision-making and customer-centricity are paramount. The team structure promotes learning from specialists in various marketing and UX disciplines.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level internship position, designed for individuals at the beginning of their career in UX research, customer insights, or marketing. It provides a foundational understanding of how research integrates into e-commerce operations.

Reporting Structure: The intern will report to an experienced UX Researcher or a Marketing Team Lead within the Website Team. This ensures direct mentorship and guidance throughout the internship.

Operations Impact: While an intern's direct impact is typically on specific projects, their contributions to gathering customer insights and identifying areas for improvement directly influence the website's usability, customer satisfaction, and ultimately, conversion rates and revenue for 123inkt.

Growth Opportunities:

• Skill Development: Gain hands-on experience with a variety of UX research tools and methodologies, enhancing practical skills in data collection, analysis, and reporting.

• Industry Exposure: Immerse in the e-commerce industry, learning about customer behavior, online marketing strategies, and website optimization techniques.

• Networking: Build professional connections with experienced UX researchers, marketers, and other specialists within a leading e-commerce company.

• Potential Future Opportunities: Successful interns may be considered for future roles or graduate programs within 123inkt or related companies, based on performance and business needs.

📝 Enhancement Note: This internship is positioned as a crucial stepping stone for individuals aspiring to build a career in UX research, customer insights, or marketing operations within the digital space. The emphasis is on practical learning and exposure to real-world e-commerce challenges.

🌐 Work Environment

Office Type: The role is on-site at the company's headquarters in Nederhorst den Berg. This suggests a traditional office environment designed for collaboration and focused work.

Office Location(s): Nieuw Walden 56, 1394 PC Nederhorst den Berg, Netherlands. This location is accessible within the North Holland region.

Workspace Context:

• The workspace will be within the Marketing Department, specifically the Website Team, fostering a collaborative atmosphere.

• Interns will likely have access to necessary tools and technology for research and analysis, including computers and software.

• Opportunities for interaction with UX Designers, Researchers, Analysts, and CRO Specialists will be abundant, promoting knowledge sharing and team integration.

Work Schedule: The standard work schedule is full-time, approximately 40 hours per week. While a structured schedule is expected, there may be some flexibility to accommodate academic requirements or specific project deadlines, subject to team agreement.

📝 Enhancement Note: The on-site nature of the internship is crucial for immersive learning, allowing for direct observation, team interaction, and access to company resources. The collaborative workspace is designed to facilitate the exchange of ideas and practical learning in a professional setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application (CV and cover letter) to assess qualifications and motivation.

• First Interview: Likely a conversation with an HR representative or the hiring manager to discuss your background, motivation for the internship, and basic understanding of UX research. Be prepared to articulate why you are interested in 123inkt and this specific role.

• Second Interview/Assessment: This may involve a brief assignment or a more in-depth discussion with the UX Researcher or team lead. You might be asked to present a relevant academic project or discuss your approach to a hypothetical research problem.

• Final Interview: Potentially a final meeting to confirm fit and discuss logistics before an offer is extended.

Portfolio Review Tips:

• Even without a formal portfolio, prepare to discuss 1-2 key academic projects where you applied research methodologies, analyzed data, or proposed solutions based on user insights.

• Clearly articulate the research question, your methodology, the findings, and the impact or recommendations you made.

• For this role, focus on projects related to understanding user behavior, gathering feedback, or improving user experience, even if not in a formal UX context.

Challenge Preparation:

• While formal challenges are less common for internships, be prepared to discuss how you would approach a simple research task, such as understanding why customers abandon their shopping carts.

• Think about the steps you would take: what questions would you ask, what data would you look for, and what methods might you employ?

• Demonstrate your understanding of the importance of customer feedback and data in making business decisions.

📝 Enhancement Note: The interview process for an internship will focus more on potential, motivation, and foundational knowledge rather than extensive experience. Highlighting academic achievements and a clear passion for UX research and customer insights will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Survey Platforms: Tools like SurveyMonkey, Typeform, or Qualtrics for designing and distributing questionnaires.

• User Observation & Usability Testing Software: Potential exposure to tools like UserTesting.com, Lookback, or similar platforms for observing user interactions.

• Data Analysis Tools: Basic proficiency in Excel for data tabulation and analysis. Familiarity with qualitative data analysis methods for interview transcripts.

Analytics & Reporting:

• Web Analytics: Exposure to tools like Google Analytics for understanding website traffic, user behavior, and conversion funnels.

• Reporting Dashboards: Understanding how to interpret data presented in dashboards, potentially using tools like Tableau or Power BI (though likely company-specific internal tools).

CRM & Automation:

• CRM Systems: General understanding of how CRM data can inform customer segmentation and targeted research.

• Internal Systems: Familiarity with internal company platforms for project management and communication.

📝 Enhancement Note: While specific tool expertise isn't strictly required, familiarity with common survey and data analysis tools is beneficial. The internship will provide exposure to the specific stack used by 123inkt, emphasizing practical application within their operational framework.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to understanding and serving customer needs is central to the team's work, driving decisions for website improvements.

• Data-Driven Decision-Making: Reliance on research, analytics, and customer feedback to inform strategy and tactical execution.

• Continuous Improvement: A mindset of always seeking ways to enhance the customer experience and website performance.

• Collaboration: Working effectively across different marketing disciplines to achieve shared goals.

• Curiosity & Learning: An environment that encourages asking questions, exploring new ideas, and continuous skill development.

Collaboration Style:

• The Website Team operates with a high degree of cross-functional collaboration, ensuring that UX research insights are integrated into design, development, and marketing strategies.

• Regular team meetings and feedback sessions are likely part of the workflow, promoting open communication and shared problem-solving.

• Knowledge sharing is encouraged, with team members expected to contribute their expertise and learn from others.

📝 Enhancement Note: The team's culture likely reflects 123inkt's broader values of innovation, customer focus, and efficiency. The collaborative environment is designed to foster learning and ensure that research insights translate into tangible business outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Raw Data into Insights: A primary challenge will be moving beyond simple data collection to synthesizing findings into meaningful, actionable recommendations for the business.

• Balancing Multiple Research Projects: As an intern, you might support several ongoing projects simultaneously, requiring effective time management and prioritization skills.

• Adapting to Real-World E-commerce Dynamics: Applying theoretical knowledge to the fast-paced and competitive e-commerce landscape, where customer behavior can be complex and unpredictable.

• Communicating Findings Effectively: Learning to present research results clearly and persuasively to stakeholders who may have varying levels of familiarity with UX research.

Learning & Development Opportunities:

• Mentorship: Direct guidance from experienced UX Researchers and Marketing professionals.

• Practical Skill Acquisition: Hands-on experience with industry-standard research tools and methodologies.

• Industry Insight: Deep understanding of e-commerce operations, customer behavior, and digital marketing strategies.

• Professional Networking: Building connections within a leading e-commerce company.

📝 Enhancement Note: This internship is designed to expose interns to common challenges in UX research and e-commerce operations, providing a supportive environment to learn and grow. The focus is on developing foundational skills that are transferable to future roles.

💡 Interview Preparation

Strategy Questions:

• "Why are you interested in UX research and customer insights, specifically within an e-commerce context?" (Prepare to discuss your motivations and how they align with the role.)

• "Describe a project (academic or personal) where you had to understand user needs or behavior. What was your approach, and what did you learn?" (Focus on demonstrating analytical thinking and problem-solving skills.)

Company & Culture Questions:

• "What do you know about 123inkt, and why do you want to intern with us?" (Research the company's mission, products, and market position.)

• "How do you think UX research contributes to the success of an e-commerce business like 123inkt?" (Connect your understanding of UX to business objectives.)

Portfolio Presentation Strategy:

• Prepare a brief (5-10 minute) overview of one relevant academic project.

• Clearly outline the research problem, your methodology, key findings, and any recommendations you made.

• Be ready to answer questions about your process, the challenges you faced, and what you would do differently.

• If you don't have formal projects, discuss a hypothetical scenario where you'd apply research principles.

📝 Enhancement Note: Be ready to showcase your eagerness to learn, your analytical mindset, and your understanding of how customer insights drive business decisions in e-commerce. Authenticity and a clear passion for the field are key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on the Recruitee platform.

• Tailor your CV and Cover Letter: Highlight your relevant academic background (Marketing, Communication, etc.), any experience with research methodologies, and your specific interest in UX and customer insights. Clearly state your motivation for interning at 123inkt.

• Prepare to Discuss Projects: Be ready to articulate details about academic projects that demonstrate research skills, data analysis, or problem-solving related to user behavior.

• Research 123inkt: Understand their business model, product offerings, and market position. This will help you tailor your application and interview responses.

• Practice Interview Responses: Rehearse answers to common interview questions, focusing on demonstrating your enthusiasm, learning ability, and understanding of UX principles within an e-commerce context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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