Sr. UX Designer - Onsite, Springfield, MO

📍 Job Overview

Job Title: Sr. UX Designer

Company: Bass Pro Shops

Location: Springfield, Missouri, United States

Job Type: Full-time

Category: User Experience (UX) Design / Digital Product Design

Date Posted: April 06, 2026

Experience Level: 3-5+ Years

Remote Status: On-site

🚀 Role Summary

• Spearhead the design and evolution of user-centered digital experiences for prominent brands like Bass Pro, Cabela's, and White River Marine Group.

• Drive key design decisions through comprehensive user research, testing, and the application of user-centered design methodologies to enhance digital product usability.

• Lead design initiatives and facilitate seamless implementation within dynamic cross-functional teams, including product managers, developers, and QA testers.

• Champion the creation, governance, and maintenance of enterprise-wide design systems and pattern libraries, ensuring consistency and scalability across digital touchpoints.

• Contribute to the strategic development of foundational UX frameworks, such as user personas and journey maps, to inform research, testing, and design parameters.

📝 Enhancement Note: While the job title is "Sr. UX Designer," the description emphasizes leadership in design systems, cross-functional facilitation, and mentoring junior contributors, suggesting a role with significant influence and potential for team leadership, aligning with senior-level expectations in UX operations and digital product strategy. The focus on e-commerce platforms and digital product ecosystems also places this role within a critical GTM (Go-To-Market) function, impacting customer acquisition and retention.

📈 Primary Responsibilities

• Lead the creation, governance, maintenance, and evolution of design systems and pattern libraries for Bass Pro, Cabela's, and White River Marine Group digital properties.

• Develop and contribute to foundational UX frameworks, including user personas, key user journeys, and key performance indicators (KPIs) for relevant initiatives.

• Conduct user research to uncover insights and behavioral patterns, identifying opportunities for user experience (UX) improvements and advocating for these recommendations to business stakeholders and technical teams.

• Monitor competitor digital experiences and industry trends to ensure Bass Pro Shops maintains an innovative and competitive user experience.

• Create comprehensive design solutions, including user scenarios, task flows, wireframes, mockups, and high-fidelity designs, to effectively communicate layouts, interfaces, interactions, and workflows.

• Facilitate and manage UX research and design assignments within project teams, ensuring effective planning and delegation to meet project needs and deadlines.

• Provide design review, direction, and feedback to collaborating UX/UI designers, ensuring solutions align with system standards and strategic approaches.

• Contribute to the continuous refinement of the UX team's methodologies, processes, and expertise through collaboration, planning, education, and coaching.

📝 Enhancement Note: The responsibilities clearly indicate a strategic role within the digital product development lifecycle, directly impacting the customer journey and revenue generation through improved online experiences. The emphasis on design systems, user insights, and cross-functional collaboration highlights the operational aspects of this UX role, ensuring efficient and effective design execution.

🎓 Skills & Qualifications

Education:

• High School Diploma or equivalent (Required)

Experience:

• 3-5+ years in a User Experience (UX), User Interface (UI), Interaction Designer, Information Architect, or User Researcher role.

Required Skills:

• Proven ability to design modern user interfaces for desktop, mobile, and tablet devices.

• Experience building, supporting, and working within existing shared design systems and pattern libraries.

• Demonstrated history of applying user-centered design principles in practice.

• Proficiency in creating wireframes, prototypes, mockups, and high-fidelity designs using tools such as Figma, Adobe XD, Sketch, Axure, iRise, or OmniGraffle.

• Experience utilizing web analytics tools like Google Analytics, Adobe Analytics, or Quantum Metric.

• Experience with modern quantitative and qualitative user research tools and methods, including surveys, interviews, focus groups, unmoderated usability testing, and A/B testing.

• Ability to develop, evaluate, and produce results from test and learn processes.

• Skill in understanding, analyzing, and evaluating UX research findings, developing recommendations, and advocating for best practices to leadership and stakeholders.

• Ability to function effectively as an integral part of a dynamic cross-functional team.

Preferred Skills:

• Experience mentoring junior designers and contributors, providing guidance and constructive feedback.

• Deep understanding of e-commerce best practices and customer journey optimization.

• Familiarity with agile development methodologies.

📝 Enhancement Note: The experience requirements and preferred skills highlight a need for practical application of design principles within a commercial context, particularly e-commerce. The emphasis on analytical tools (Google Analytics, Adobe Analytics) and A/B testing indicates a data-driven approach, crucial for optimizing user journeys and driving conversion rates, aligning with revenue operations objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a strong history of designing user interfaces for various devices (desktop, mobile, tablet), demonstrating adaptability and breadth of experience.

• Include case studies that clearly illustrate the application of user-centered design principles from problem definition to final solution.

• Present examples of contributions to or creation of design systems and pattern libraries, detailing their impact on consistency and efficiency.

• Demonstrate experience with wireframing, prototyping, and high-fidelity design deliverables, articulating the rationale behind design choices.

Process Documentation:

• For each portfolio piece, articulate the user research methodologies employed and the insights gained.

• Detail the design process followed, including ideation, wireframing, prototyping, and iterative testing phases.

• Explain how design solutions were evaluated using analytics (e.g., Google Analytics, Adobe Analytics) and A/B testing results.

• Describe how your designs integrated with or influenced existing design systems and pattern libraries.

• Illustrate how you collaborated with cross-functional teams (product managers, developers, QA) throughout the design and implementation lifecycle.

📝 Enhancement Note: A strong portfolio is critical for demonstrating practical UX skills. For this role, emphasis should be placed on e-commerce projects, contributions to design systems, and evidence of data-driven decision-making through analytics and testing. This mirrors the operational requirement for quantifiable results and process adherence.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Medical Insurance

• Dental Insurance

• Vision Insurance

• Health Savings Account (HSA)

• Flexible Spending Account (FSA)

• Voluntary Benefits

• 401k Retirement Savings Plan

• Paid Holidays

• Paid Vacation

• Paid Sick Time

• Bass Pro Cares Fund

Working Hours:

• Full-time, approximately 40 hours per week. The role is on-site, requiring consistent presence during standard business hours.

📝 Enhancement Note: The salary estimate is based on data from similar roles in the US Midwest region, factoring in the experience level and company type. The comprehensive benefits package is typical for a large, established retail organization and offers significant value beyond base compensation, particularly the employee discounts which are a unique perk for Bass Pro Shops employees.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Outdoor Recreation, Sporting Goods, Apparel)

Company Size: Large (Bass Pro Shops and Cabela's combined employ tens of thousands of individuals globally). This scale implies well-established processes and a significant digital footprint.

Founded: Bass Pro Shops was founded in 1971; Cabela's was founded in 1961. This long history suggests stability, a strong brand presence, and a deep understanding of their customer base.

Team Structure:

• The UX Designer will likely be part of a larger Digital Product or E-commerce team.

• This team will include Product Managers, Business Analysts, other UX/UI Designers, Developers, and QA testers.

• The role involves close collaboration with marketing, merchandising, and IT departments.

Methodology:

• The role requires a strong adherence to user-centered design principles and methodologies.

• Expect a data-driven approach, leveraging analytics and A/B testing to inform design decisions and measure impact.

• Collaboration within cross-functional teams, likely using agile or hybrid agile development processes.

• Emphasis on maintaining and evolving design systems for consistency and efficiency across digital platforms.

Company Website: https://careers.basspro.com/us/en

📝 Enhancement Note: Given the company's industry and size, the culture likely balances a passion for the outdoors with a professional, results-oriented approach to digital commerce. The emphasis on design systems and cross-functional collaboration suggests a mature digital product development operation focused on delivering high-quality, consistent customer experiences.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is positioned as a senior team member responsible for leading design initiatives, maintaining design standards, and potentially guiding less experienced designers. It's a critical role in the digital product operations, directly influencing customer-facing platforms.

Reporting Structure: The Senior UX Designer will likely report to a UX Lead, Design Manager, or Director of Digital Product/E-commerce. They will work closely with Product Managers and collaborate extensively with engineering and business stakeholders.

Operations Impact: The UX Designer's work directly impacts customer satisfaction, conversion rates, average order value (AOV), and overall digital revenue. By improving website and app usability, they reduce friction in the customer journey, leading to increased sales and customer loyalty. Contributions to design systems also improve development efficiency and reduce time-to-market for new features.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like e-commerce UX, design system management, or user research methodologies.

• Leadership: Transition into a UX Lead or Design Manager role, managing a team of designers and overseeing design strategy.

• Cross-functional Mobility: Move into Product Management or Digital Strategy roles, leveraging a strong understanding of user needs and product development processes.

• Industry Expertise: Become a recognized expert in UX for the outdoor and retail industries.

📝 Enhancement Note: The "Sr." title implies a pathway to leadership, either through people management or by becoming a subject matter expert (SME) within the UX discipline. The role's direct link to e-commerce performance makes it a high-visibility position with significant opportunities for demonstrating impact and career advancement.

🌐 Work Environment

Office Type: This is an on-site role in Springfield, Missouri. The work environment is likely a corporate office setting within Bass Pro Shops' headquarters.

Office Location(s): Springfield, Missouri. This location serves as the company's headquarters, suggesting a central hub for innovation and strategic decision-making.

Workspace Context:

• Expect a collaborative office environment designed to foster teamwork among digital product teams.

• Access to standard office technology, including high-performance workstations suitable for design software.

• Opportunities for direct interaction with colleagues across design, product management, engineering, and business functions.

• The environment likely supports a blend of focused individual work and team-based collaboration sessions.

Work Schedule: Standard full-time business hours (approximately 40 hours per week) are expected, with the role being on-site. While flexibility might exist, the primary expectation is consistent availability during core business hours to facilitate team collaboration and project execution.

📝 Enhancement Note: The on-site requirement is key. Candidates should be prepared for a traditional office setting, which can be beneficial for fostering strong team connections and facilitating spontaneous collaboration, crucial for complex design projects.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter call to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Presentation: Candidates will likely present a curated selection of their work, focusing on e-commerce projects, design systems contributions, and problem-solving approaches. This is a critical stage to evaluate design skills, process, and communication.

• Technical/Skills Interview: Discussion with hiring manager and/or senior design team members to delve deeper into UX methodologies, tools, and specific project experiences. This may include scenario-based questions.

• Cross-functional Collaboration Interview: Meeting with key stakeholders (e.g., Product Managers, Developers) to assess collaboration style, communication skills, and ability to work effectively in a team environment.

• Final Interview: Potentially with a senior leader (e.g., Director) to discuss strategic alignment, leadership potential, and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 strong projects that best showcase your e-commerce UX skills, design system contributions, and problem-solving capabilities. Tailor the selection to highlight relevant experience for Bass Pro Shops.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (research, ideation, design, testing), the challenges encountered, your solutions, and the measurable outcomes or impact.

• Quantify Impact: Where possible, include metrics and data from analytics or A/B tests to demonstrate the effectiveness of your designs. Focus on conversion rates, user satisfaction, task completion times, or engagement metrics.

• Showcase Process: Walk through your design process, from user research and journey mapping to wireframing, prototyping, and iterating based on feedback.

• Highlight Collaboration: Mention how you worked with cross-functional teams, incorporating their feedback and ensuring seamless implementation.

• Design System Focus: If you have experience with design systems, dedicate a section or project to showcasing your contributions, emphasizing consistency, scalability, and efficiency gains.

Challenge Preparation:

• Be prepared for a design challenge, which might involve a short exercise or a take-home assignment. This could focus on improving a specific user flow or designing a new feature.

• Practice articulating your design decisions clearly and concisely, justifying them with user insights and business goals.

• Be ready to discuss how you would approach a problem without complete information, demonstrating your analytical and problem-solving skills.

• Prepare to discuss your experience with A/B testing, user research, and leveraging data to drive design improvements.

📝 Enhancement Note: The interview process is designed to assess not only design skills but also the candidate's ability to operate within a structured, collaborative, and data-driven environment. A strong portfolio that demonstrates tangible results and a clear understanding of the e-commerce landscape will be paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (Strongly Preferred), Adobe XD, Sketch, Axure, iRise, OmniGraffle. Proficiency in at least one of these is essential.

• Design Systems: Experience creating, maintaining, or contributing to shared design systems and pattern libraries.

• Collaboration Tools: Likely Jira, Confluence, Slack, Microsoft Teams for project management and communication.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics, Quantum Metric. Experience interpreting data to inform design decisions is crucial.

• User Research Platforms: Tools for surveys, usability testing (e.g., UserTesting.com), and potentially heat mapping or session recording tools.

CRM & Automation:

• While not directly a CRM role, understanding how UX impacts CRM data quality and customer segmentation can be beneficial. Familiarity with how user interactions feed into customer profiles is a plus.

• Integration Tools: Basic understanding of how front-end design integrates with back-end systems.

📝 Enhancement Note: Proficiency with modern design and prototyping tools, particularly Figma, is a key technical requirement. The emphasis on web analytics and user research tools underscores the data-driven nature of this role, aligning with operational efficiency and performance measurement.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to understanding and serving the needs of Bass Pro Shops and Cabela's customers through exceptional digital experiences.

• Data-Driven Decision Making: Valuing insights derived from user research, analytics, and testing to guide design choices and measure success.

• Collaboration & Teamwork: Fostering a supportive environment where cross-functional teams work together effectively to achieve common goals.

• Innovation & Continuous Improvement: A drive to stay ahead of industry trends, explore new design solutions, and consistently refine processes and products.

• Quality & Craftsmanship: A dedication to producing high-quality, well-crafted designs that are both aesthetically pleasing and highly functional.

Collaboration Style:

• Cross-functional Integration: Actively engaging with Product Managers, Developers, QA, and Business Analysts to ensure designs are feasible, aligned with business objectives, and implemented correctly.

• Open Communication: Encouraging transparent communication, providing and receiving constructive feedback openly.

• Process Adherence and Evolution: Working within established design processes and contributing ideas for their improvement.

• Shared Ownership: Promoting a sense of shared responsibility for the success of digital products and initiatives.

📝 Enhancement Note: The company's values likely reflect a passion for the outdoors combined with a professional approach to business. For a UX role, customer-centricity and a data-driven approach are paramount, aligning with the operational goal of maximizing customer satisfaction and business impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Stakeholder Needs: Effectively synthesizing input from various stakeholders (marketing, merchandising, IT, leadership) while advocating for user needs.

• Maintaining Design System Consistency: Ensuring adherence to design system standards across a large and evolving digital product ecosystem.

• Adapting to Evolving Technologies: Staying current with new UX tools, design methodologies, and digital commerce trends.

• Measuring ROI of UX Initiatives: Clearly articulating and quantifying the business impact of design improvements.

• Working within a Large Organization: Navigating established processes and gaining buy-in for new design approaches within a large corporate structure.

Learning & Development Opportunities:

• Advanced UX Specialization: Opportunities to deepen expertise in areas like e-commerce UX strategy, accessibility, or advanced user research techniques.

• Design Leadership: Potential to grow into a lead designer role, mentoring junior staff and taking on more strategic design responsibilities.

• Industry Conferences & Training: Access to professional development through industry events, workshops, and online courses to stay at the forefront of UX trends.

• Cross-functional Exposure: Gaining deeper understanding of product management, business analysis, and development processes through close collaboration.

📝 Enhancement Note: The challenges are typical for senior roles in large organizations, requiring strong communication, strategic thinking, and adaptability. The growth opportunities are robust, offering clear paths for career advancement within the UX discipline or into related product functions.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex e-commerce UX challenge you faced and how you approached it. What was the outcome?" (Focus on process, user-centricity, and quantifiable results).

• "How do you ensure your designs align with business goals while prioritizing user needs?" (Demonstrate strategic thinking and stakeholder management).

• "Walk us through your process for creating or contributing to a design system. What are the key benefits and challenges?" (Highlight understanding of scalability and consistency).

Company & Culture Questions:

• "What excites you about Bass Pro Shops and our digital presence?" (Show you've researched the company and their brands).

• "How do you handle constructive criticism on your designs from team members or stakeholders?" (Assess collaboration and adaptability).

• "Describe a time you had to advocate for a design decision that was met with resistance." (Evaluate communication and persuasion skills).

Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your career and design philosophy. For each project, clearly state the objective, your role, the problem, your solution, the process, and the results (quantified if possible).

• Focus on Impact: Emphasize how your designs contributed to business objectives (e.g., increased conversion, reduced bounce rates, improved customer satisfaction).

• Showcase Process: Clearly articulate your UX process, from research and ideation to prototyping and testing.

• Design System Emphasis: If applicable, dedicate a significant portion to your experience with design systems, detailing their architecture, governance, and impact.

• Visuals: Use high-quality visuals of wireframes, mockups, prototypes, and any relevant data visualizations.

• Conciseness: Be mindful of time; present your strongest points efficiently. Aim for 15-20 minutes for the presentation, leaving ample time for Q&A.

📝 Enhancement Note: Preparation should focus on demonstrating not just design skills but also strategic thinking, data literacy, and strong collaboration abilities, all critical for a senior-level operations role within a large organization.

📌 Application Steps

To apply for this Sr. UX Designer position:

• Submit your application through the Bass Pro Shops careers portal link provided.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest e-commerce UX case studies, any contributions to design systems, and examples of data-driven design decisions. Ensure your resume and portfolio clearly highlight your 3-5+ years of relevant experience and proficiency in tools like Figma or Adobe XD.

• Resume Optimization: Tailor your resume to include keywords found in the job description, such as "User Experience Design," "User Interface," "Design Systems," "E-commerce," "Figma," "Adobe Analytics," and "User Research." Quantify your achievements with metrics whenever possible.

• Interview Preparation: Practice articulating your design process, key project outcomes, and how you collaborate with cross-functional teams. Prepare to present your portfolio with a focus on impact and ROI. Research Bass Pro Shops' digital presence and recent initiatives.

• Company Research: Understand Bass Pro Shops' mission, values, and target audience. Familiarize yourself with their digital platforms (basspro.com, cabelas.com) and consider potential areas for UX improvement. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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