Founding Brand Designer / Brand Lead (m/w/d) - NeuraPlox

📍 Job Overview

Job Title: Founding Brand Designer / Brand Lead (m/w/d)

Company: NeuraPlox (Part of Neurawork Group)

Location: 100% Remote (Germany or DACH region preferred)

Job Type: Full-Time, Permanent

Category: Brand Design / Marketing Operations

Date Posted: May 14, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation and evolution of NeuraPlox's visual identity, encompassing logo, wordmark, color palettes, typography, and imagery.

• Design and implement user-centric websites and landing pages using modern web design tools.

• Develop compelling pitch decks, sales collateral, and investor materials that clearly articulate the company's value proposition.

• Craft engaging visual content for various digital platforms, including social media, newsletters, and events, to drive brand awareness and engagement.

• Oversee the establishment and maintenance of comprehensive brand guidelines to ensure consistent brand representation across all touchpoints.

📝 Enhancement Note: This role is for a "Founding" Brand Designer, indicating a critical, early-stage position with significant autonomy and impact on the company's foundational brand elements. The emphasis on "Enterprise Agents" and a "Trust-First-Platform" suggests a need for a designer who can translate complex technical concepts into clear, credible, and visually appealing brand assets. The mention of "AI Workflows" in the candidate requirements implies an expectation for the designer to leverage AI tools in their creative process.

📈 Primary Responsibilities

• Develop and execute a comprehensive visual identity system for NeuraPlox, including logo, wordmark, color systems, typography, and imagery.

• Design and build websites and landing pages utilizing Figma and direct implementation in Webflow or Framer.

• Create visually impactful pitch decks, sales one-pagers, investor materials, and crucial trust documents.

• Produce graphics and visuals for LinkedIn, X (formerly Twitter), newsletters, events, and other external communications.

• Design and oversee the creation of motion snippets for product launches, social media, and web content, either independently or by managing external resources.

• Establish, document, and maintain robust brand guidelines to ensure brand consistency and integrity.

• Brief and manage external agencies, freelancers, and print services as needed.

• Contribute to building and eventually leading the marketing team, focusing on AI-driven workflows.

📝 Enhancement Note: The responsibilities highlight a hands-on approach with a strong emphasis on end-to-end brand system development. The "no pure leadership role" and "building yourself" aspects emphasize the individual contributor nature of the role, at least initially, with a future path toward team leadership. The expectation to integrate AI into workflows is a forward-thinking requirement, suggesting the company values efficiency and innovation in its design processes.

🎓 Skills & Qualifications

Education: No specific degree mentioned; emphasis is on practical experience and portfolio.

Experience: 5+ years of professional experience in Brand Design, Visual Design, Graphic Design, or a similar role.

Required Skills:

• Proven experience in designing end-to-end brand systems, with a portfolio demonstrating at least one complete brand system, ideally for a B2B software or enterprise product.

• Proficiency in design software: Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Expertise in at least one web design tool such as Webflow, Framer, or comparable platforms.

• Foundational understanding of motion design principles and tools (e.g., After Effects, Rive, Lottie).

• Strong copywriting skills to align written content with visual brand language.

• Demonstrated ability to integrate AI tools into the design workflow effectively.

Preferred Skills:

• Experience designing for technical products, enterprise software, or developer tools.

• Familiarity with motion graphics and animation techniques for digital platforms.

• Understanding of UI/UX principles as they relate to brand consistency.

📝 Enhancement Note: The "5+ years" experience level, coupled with the "Founding" title and direct reporting to the CEO, suggests this role is for a senior individual contributor ready to take significant ownership. The emphasis on B2B software or enterprise products in the portfolio is crucial, as the company operates in the enterprise AI space. The requirement for AI in workflows points to a forward-thinking company that expects its team members to be early adopters of relevant technologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least one comprehensive end-to-end brand system, demonstrating the full lifecycle from concept to execution.

• Prioritize examples that highlight B2B software or enterprise product branding, reflecting NeuraPlox's market.

• Include case studies detailing the problem, your creative process, design solutions, and the impact of your work.

Process Documentation:

• Present clear documentation of your brand system development process, including research, ideation, and iteration phases.

• Illustrate how you establish and maintain brand guidelines to ensure scalability and consistency.

• Show examples of how you've managed external creative resources or collaborated with cross-functional teams.

• Highlight your approach to integrating new technologies, such as AI, into your design workflows.

📝 Enhancement Note: The application instructions explicitly request a portfolio or three projects, along with a specific work that the candidate would "stand behind." This underscores the critical importance of a strong, curated portfolio that directly addresses the responsibilities and requirements of this role, especially regarding B2B enterprise software branding and AI integration.

💵 Compensation & Benefits

Salary Range: Not specified. Compensation and equity participation will be discussed in a personal conversation.

Benefits:

• 100% Remote work arrangement, with a preference for candidates residing in Germany or the DACH region.

• Direct access to the Founder/CEO, fostering a collaborative and transparent work environment.

• Full ownership and autonomy over the brand identity, voice, and visual system.

• Provision of necessary tools, budget, and creative freedom to build and execute effectively.

• Potential for equity participation, indicating a stake in the company's future success.

Working Hours: Full-time, with an implied flexibility given the 100% remote nature and focus on AI workflows, though specific hours are not detailed.

📝 Enhancement Note: While a specific salary range isn't provided, the mention of "equity participation" alongside compensation suggests a competitive package for a founding team member. The direct reporting line to the Founder/CEO and "full ownership" are significant non-monetary benefits for ambitious designers. Given the location (Germany/DACH), it's reasonable to expect a salary range competitive within the German tech market for a senior Brand Designer with this level of responsibility, potentially ranging from €60,000 to €90,000+ annually, depending on experience and exact equity offer. Researching local market rates for senior remote Brand Designers in Germany would be advisable.

🎯 Team & Company Context

🏢 Company Culture

Industry: Enterprise AI, Software as a Service (SaaS), Artificial Intelligence.

Company Size: Part of the Neurawork Group, suggesting a growing startup environment with potential for established infrastructure. The specific entity, NeuraPlox, is likely a focused initiative within the larger group.

Founded: NeuraPlox is a new entity within the Neurawork Group, which itself is focused on AI. The founding nature of this role implies NeuraPlox is in its early stages of development and market positioning.

Team Structure:

• The role reports directly to the Founder/CEO, indicating a flat hierarchy and direct influence.

• The designer will be the sole brand/marketing individual initially, with the potential to build a team later.

• Collaboration will be cross-functional, particularly with product development and founder(s), given the AI and technical focus.

Methodology:

• Emphasis on "Trust-First-Platform" and a "deterministic Control Layer" in their AI product.

• Commitment to innovation and building "second-generation enterprise AI systems."

• Expectation for team members to use AI in their own workflows, promoting efficiency and cutting-edge practices.

• Focus on crafting brand language and visuals that resonate with professionals who need to "put their name under what their AI does."

Company Website: https://neurawork.ai

📝 Enhancement Note: The culture is framed as entrepreneurial, innovative, and highly efficient, leveraging AI not just in the product but also in internal processes. The direct line to the founder and the "full ownership" aspect suggest a high-trust, high-impact environment. The target audience (professionals responsible for AI actions) implies a need for a brand that communicates seriousness, reliability, and advanced technological capability.

📈 Career & Growth Analysis

Operations Career Level: This is a "Founding" Brand Designer/Lead role, positioning it at a senior individual contributor level with significant strategic input and potential for future leadership. It's a critical early hire responsible for establishing the visual foundation of a new product line.

Reporting Structure: Direct reporting to the Founder/CEO. This provides unparalleled visibility and direct influence on company strategy and brand direction.

Operations Impact: The Brand Designer will have a direct and profound impact on NeuraPlox's market perception, customer acquisition, investor relations, and overall brand equity. By defining the visual identity and messaging, this role will shape how the company is understood and trusted in the competitive enterprise AI space.

Growth Opportunities:

• Leadership Path: The role explicitly mentions "Later: Aufbau und Führung des Marketing-Teams" (Later: Building and leading the marketing team), offering a clear trajectory into a management role.

• Strategic Influence: As a founding member, there's an opportunity to shape not just the brand but also marketing strategy and product positioning from the ground up.

• Skill Development: Working with cutting-edge enterprise AI technology and integrating AI into design workflows provides unique learning opportunities.

• Equity Participation: The potential for equity offers long-term financial growth tied to the company's success.

📝 Enhancement Note: This is a high-potential role for an ambitious designer. The growth path from individual contributor to team lead, combined with direct founder access and potential equity, aligns with typical startup growth trajectories. The focus on enterprise AI and "trust" provides a niche and valuable area for specialization and career advancement within the tech industry.

🌐 Work Environment

Office Type: 100% Remote. This offers maximum flexibility in terms of work location and hours, provided work is completed effectively.

Office Location(s): While remote, a residential address in Germany or the DACH region (Germany, Austria, Switzerland) is preferred. This may be for legal, tax, or team cohesion reasons.

Workspace Context:

• Autonomy: The remote setup and direct founder access imply a high degree of autonomy and self-management.

• Tools & Technology: The company commits to providing "Werkzeuge, Budget und Freiraum" (Tools, budget, and freedom), suggesting access to necessary software and resources.

• Collaboration: While remote, collaboration will be essential, likely facilitated through digital tools. The "KI-Workflows" suggest a digitally native and efficient communication style.

Work Schedule: Full-time employment is specified. While remote work often offers flexibility, the emphasis on AI workflows and building a brand suggests a need for consistent availability and output. The exact daily schedule will likely be flexible but require dedicated work hours.

📝 Enhancement Note: The remote-first culture is a significant draw. The preference for DACH region residency for remote employees is common and often relates to payroll, legal compliance, and potential for occasional in-person meetups. The "freedom to build cleanly" implies a supportive environment for developing high-quality work.

📄 Application & Portfolio Review Process

Interview Process: While not explicitly detailed, a typical process for a role like this would involve:

• Initial Screening: Review of submitted materials (portfolio, work samples, answers to questions).

• Founder/Hiring Manager Interview: Deep dive into experience, portfolio, strategic thinking, and cultural fit. This is where the "work you'd stand behind" and "overrated brand" questions will be assessed.

• Skills/Portfolio Review: A more detailed session focusing on specific design skills, process, and how AI is integrated.

• Potential Practical Exercise: A small, focused design task or case study might be presented to assess problem-solving and execution on the spot.

• Final Discussion: Clarification of compensation, equity, and expectations.

Portfolio Review Tips:

• Curate for Relevance: Select pieces that directly showcase your ability to build an end-to-end brand system for a B2B software or enterprise product. Highlight the "why" behind your design choices.

• Showcase Process: For the work you "stand behind," clearly articulate the problem, your strategic approach, the design process, and the outcomes. Use the requested two sentences to convey its significance.

• Address AI Integration: If possible, include examples or discuss how you've used AI tools in your workflow. This is a key requirement.

• Conciseness is Key: Adhere to the requested format for the application materials. The "overrated brand" question requires a sharp, insightful, one-sentence answer.

• Justify Your Choice: For the work you submit, provide clear, concise reasons why you'd "put your name under it."

Challenge Preparation:

• Understand NeuraPlox: Research NeuraPlox and Neurawork's mission, product (enterprise AI, deterministic control layer, trust-first), and target audience.

• Brand Identity Thinking: Be prepared to discuss your philosophy on building a brand for a complex B2B tech product, especially one in AI where trust and clarity are paramount.

• AI in Design: Think about how AI can be used to enhance efficiency, creativity, and output in brand design, and be ready to articulate this.

• Communication: Practice articulating your design rationale clearly and concisely, especially when discussing your portfolio pieces and answering specific questions.

📝 Enhancement Note: The application process is deliberately unconventional, focusing on direct submission of work and concise answers rather than a traditional cover letter. This indicates a company that values directness, strong portfolio evidence, and clear communication skills. The "interview preparation" section should focus on how to effectively present the requested materials and answer the specific, unique questions posed.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows.

• Adobe Creative Suite: Including Photoshop, Illustrator, and InDesign for a wide range of graphic design and visual asset creation tasks.

• Webflow / Framer: Required for direct website and landing page design and implementation.

• Motion Design Tools: After Effects, Rive, Lottie, or comparable software for creating animated graphics and motion snippets.

Analytics & Reporting: While not explicitly listed for this role, understanding how design impacts user engagement and conversion on web platforms (using tools like Google Analytics, Hotjar, or platform-specific analytics) would be beneficial.

CRM & Automation: Not directly relevant to this design role, but awareness of how brand assets are used within marketing automation platforms or CRM systems could be advantageous.

📝 Enhancement Note: The emphasis is on design and web implementation tools. Proficiency in Figma and Adobe Creative Suite is standard, but the explicit mention of Webflow/Framer and motion tools (After Effects, Rive, Lottie) highlights the need for a designer who can not only create but also implement and animate digital assets. The expectation to use AI in workflows implies familiarity with AI-powered design tools or plugins.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Precision: A strong emphasis on "Craft" and building things "cleanly" suggests a value placed on high-quality, meticulous work.

• Innovation & Future-Forward: Focus on "future of enterprise agents" and "second generation of enterprise AI" indicates a drive for innovation and forward-thinking solutions.

• Trust & Responsibility: The "Trust-First-Platform" and "deterministic Control Layer" highlight the critical importance of reliability and accountability in their technology and brand.

• Efficiency & AI Integration: The explicit mention of using AI in workflows and achieving what "otherwise five people would do" points to a culture valuing efficiency and smart resource utilization.

• Directness & Ownership: "Direct access to the Founder. No filters, no layers." and "Full Ownership" emphasize a culture of transparency, accountability, and empowered decision-making.

Collaboration Style:

• Direct & Transparent: Collaboration with the Founder/CEO will be direct and unfiltered.

• AI-Augmented: Expectation for team members to leverage AI in their workflows suggests a digitally native and efficient communication and collaboration style.

• Outcome-Oriented: The focus on building a brand for professionals who must be accountable for AI actions implies a results-driven approach.

• Cross-Functional: While the initial focus is on brand, collaboration with product and engineering teams will be essential for understanding and conveying the technical aspects of the enterprise AI platform.

📝 Enhancement Note: The culture is geared towards high-achievers who are comfortable with autonomy, direct feedback, and a fast-paced, innovative environment. The integration of AI into daily work is not just a tool but likely a core part of the company's ethos.

⚡ Challenges & Growth Opportunities

Challenges:

• Defining a New Category: Establishing the brand identity for a "second generation of enterprise AI" platform that is "Trust-First" and has a "deterministic Control Layer" is a significant branding challenge. Communicating complex, technical, and novel concepts clearly and credibly.

• Balancing Craft and Speed: As a founding designer, there's pressure to build a robust brand system quickly while maintaining high standards of craft.

• AI Integration Learning Curve: Effectively leveraging AI tools in the design workflow may require learning new processes and adapting existing skills.

• Remote Collaboration: Building a cohesive brand identity and fostering strong working relationships entirely remotely requires excellent communication and self-discipline.

Learning & Development Opportunities:

• Deep Dive into Enterprise AI: Gain expertise in the burgeoning field of enterprise AI, focusing on security, control, and trustworthiness.

• Cutting-Edge Design Tools & AI: Master advanced design tools and explore the practical application of AI in creative workflows.

• Strategic Brand Building: Develop strategic brand-building skills in a high-growth startup environment, with direct input from leadership.

• Team Leadership: Progress from an individual contributor to leading a marketing/design team, shaping its direction and talent.

📝 Enhancement Note: The primary challenge is translating a highly technical and novel product into a compelling and trustworthy brand. The growth opportunities are substantial, offering a chance to be instrumental in shaping a company's identity and potentially its future leadership.

💡 Interview Preparation

Strategy Questions:

• Brand Vision: "Eine Arbeit, für die du den Kopf hinhalten würdest, mit zwei Sätzen warum." (A piece of work you'd stand behind, with two sentences why.) - Prepare to present a key project from your portfolio that exemplifies your best work and strategic thinking. Focus on its impact and your role.

• Market Critique: "Eine Brand, die du für überschätzt hältst, in einem Satz." (A brand you think is overrated, in one sentence.) - Be ready to offer a concise, well-reasoned critique of a well-known brand, demonstrating critical thinking and an understanding of brand strategy.

• Company Fit: "Warum NeuraPlox? Gute Antworten sind 200-400 Wörter lang." (Why NeuraPlox? Good answers are 200-400 words long.) - Research NeuraPlox's mission, product, and the enterprise AI market. Articulate your passion for this specific domain and how your skills align with their goals.

• Problem Solving: Be prepared to discuss how you would approach designing a brand system for a complex, trust-focused enterprise AI platform.

Company & Culture Questions:

• Alignment: Discuss how your design philosophy and approach align with NeuraPlox's values of trust, innovation, and efficiency.

• Collaboration: How do you envision collaborating with a Founder/CEO and potentially future team members in a remote, AI-driven environment?

• Impact Measurement: How would you measure the success of your brand design efforts for NeuraPlox?

Portfolio Presentation Strategy:

• Selectivity: Choose 1-3 projects that best represent your ability to build end-to-end brand systems for B2B software or enterprise products.

• Narrative Arc: For each project, clearly articulate the problem, your strategic approach, the design process, your specific contributions, and the measurable outcomes or impact.

• Conciseness: Be prepared to discuss your portfolio quickly and effectively, adhering to the spirit of the application's brevity requirements.

• Tool Proficiency: Be ready to speak to your proficiency in Figma, Adobe Creative Suite, Webflow/Framer, and motion tools.

• AI Integration: Highlight instances where you've used AI tools to enhance your design process or output.

📝 Enhancement Note: The interview process is designed to filter for candidates who are direct, strategic, and have a strong portfolio. The application questions are a litmus test for critical thinking, brand acumen, and genuine interest in NeuraPlox. Preparation should focus on understanding the nuances of enterprise AI branding and articulating your value proposition concisely.

📌 Application Steps

To apply for this Brand Design position:

• Submit your application through the provided link on join.com.

• Curate Your Portfolio: Select 1-3 key projects that best showcase your experience in end-to-end brand system design for B2B software or enterprise products. Ensure these examples highlight your proficiency in Figma, Adobe Creative Suite, and web implementation tools.

• Prepare Your Responses: Craft your two-sentence explanation for the work you'd stand behind, your one-sentence critique of an overrated brand, and your 200-400 word answer to "Why NeuraPlox?".

• Optimize Your Resume: Ensure your resume clearly highlights your 5+ years of relevant experience, key skills (Figma, Adobe Suite, Webflow/Framer, motion design, AI workflows), and any experience with technical products or enterprise software.

• Practice Your Presentation: Be ready to discuss your portfolio and answers concisely and compellingly, simulating a direct conversation with the Founder/CEO.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.