Sr. UX Designer I

📍 Job Overview

Job Title: Sr. UX Designer I

Company: Yum! (KFC)

Location: Ho Chi Minh City, Vietnam

Job Type: Full-time

Category: Digital Product Design / User Experience

Date Posted: May 15, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Designs and optimizes intuitive, globally consistent digital experiences across KFC's web and mobile platforms, directly impacting customer engagement and conversion rates.

• Contributes to the strategic evolution of the "Atlas" global design system and related patterns, ensuring a familiar and high-quality user experience across diverse markets.

• Focuses on enhancing customer-facing journeys to support key business objectives, including sales, digital growth, and overall customer satisfaction.

• Collaborates within the Brand Experience team to deliver user-centered designs that align with global brand standards while allowing for effective local market customization.

📝 Enhancement Note: While the job title is "Sr. UX Designer I," the AI-provided experience level of "2-5 years" suggests this role might be more accurately positioned as a mid-level designer, or a senior role with a clear growth path. The emphasis on contributing to a global design system and supporting business goals indicates a strategic, impact-oriented UX function rather than purely execution-focused. The hybrid work arrangement implies a need for strong self-management and communication skills.

📈 Primary Responsibilities

• User Experience Design: Conceptualize, design, and deliver user-centered digital experiences for KFC's global web and mobile applications, ensuring intuitive navigation and engaging interactions.

• UI Design & Standardization: Develop and maintain UI components and patterns within the global "Atlas" design system, ensuring visual consistency and brand integrity across all digital touchpoints.

• Customer Journey Optimization: Analyze user behavior, A/B test results, and conversion data to identify opportunities for improving customer journeys, leading to increased engagement, sales, and digital adoption.

• Cross-functional Collaboration: Partner closely with product managers, engineers, marketers, and regional teams to translate business requirements and user needs into effective design solutions.

• Design System Evolution: Contribute to the ongoing development and refinement of the global design system, including component libraries, style guides, and design tokens, to enable scalable and efficient design and development.

• Localization Support: Design flexible UX/UI solutions that accommodate targeted localization efforts, allowing markets to tailor content and features while maintaining a cohesive core experience.

• Prototyping & User Testing: Create high-fidelity prototypes for user testing and stakeholder reviews, gathering feedback to iterate and improve designs based on usability testing and user research insights.

• Performance Monitoring: Collaborate with analytics teams to monitor the performance of digital features post-launch, using data to inform future design iterations and optimizations.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design system contributions and tactical execution on customer-facing features. The mention of "Atlas" implies a mature design system that requires maintenance and expansion, demanding a designer comfortable with component-based design and pattern development. The focus on localization suggests an understanding of designing for diverse user bases and cultural contexts.

🎓 Skills & Qualifications

Education:

Experience:

• 2-5 years of progressive experience in UX/UI design, Product Design, or Interaction Design, with a proven track record of designing and launching successful web and mobile applications.

Required Skills:

• UX/UI Design Expertise: Mastery of user-centered design principles, interaction design, visual design, and information architecture for both web and mobile platforms.

• Design Tool Proficiency: Advanced proficiency in industry-standard design and prototyping tools such as Figma (highly preferred), Sketch, or Adobe Creative Suite.

• Design Systems: Strong understanding of design system principles, including component libraries, style guides, and design tokens, and experience applying them in practice.

• User Research & Usability: Experience conducting user research, usability testing, and synthesizing findings to inform design decisions.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to articulate design rationale clearly and effectively to diverse stakeholders.

• Problem-Solving: Strong analytical and problem-solving skills, with a data-driven approach to design challenges.

Preferred Skills:

• A/B Testing & Optimization: Experience designing and interpreting A/B tests to drive conversion rate optimization (CRO) and improve user engagement.

• Analytics Tools: Familiarity with web and mobile analytics platforms (e.g., Google Analytics, Amplitude, Adobe Analytics) to understand user behavior and measure design impact.

• Localization Design: Experience designing for global audiences and understanding the nuances of localization in digital products.

• Agile Methodologies: Experience working in Agile/Scrum development environments.

• Front-end Development Understanding: Basic understanding of HTML, CSS, and JavaScript to better collaborate with engineering teams.

📝 Enhancement Note: The emphasis on Figma and design systems suggests these are critical technical skills. The preferred skills like A/B testing and analytics indicate a desire for a designer who understands the business impact of their work and can contribute to growth metrics, aligning with GTM objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: Showcase 2-3 comprehensive case studies detailing your involvement in the entire design process, from initial concept and user research through to final UI design, prototyping, and post-launch iteration.

• Design System Contribution: Include examples demonstrating your experience with design systems, such as contributions to component libraries, pattern definition, or style guide development. Highlight how you ensured consistency and scalability.

• Web & Mobile Experience: Feature distinct projects that highlight your expertise in designing for both web platforms and native mobile applications (iOS/Android).

• Problem/Solution Framing: Clearly articulate the user problem or business challenge addressed in each project, the design solutions implemented, and the measurable outcomes or impact achieved.

Process Documentation:

• User Research Synthesis: Demonstrate how you translate user research findings into actionable design insights and product requirements.

• Prototyping & Iteration: Provide examples of interactive prototypes and explain how user feedback and testing informed iterative design improvements.

• Cross-functional Workflow: Illustrate your collaboration process with product managers, engineers, and other stakeholders, showing how you integrated feedback and navigated development constraints.

• Design System Implementation: Showcase how you applied or contributed to a design system in a real-world project, detailing the process and benefits.

📝 Enhancement Note: For a UX role, especially one involving a global design system, a robust portfolio is paramount. Candidates should be prepared to walk through their process, demonstrate their problem-solving approach, and quantify the impact of their design work. The emphasis on "Atlas" suggests a need to showcase an understanding of scalable design patterns.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Competitive Salary: As indicated above, offering a competitive remuneration package.

• Health Insurance: Comprehensive health and medical coverage.

• Paid Time Off: Generous annual leave, sick leave, and public holidays.

• Professional Development: Opportunities for training, workshops, conferences, and access to learning resources to enhance UX/UI skills.

• Hybrid Work Model: Flexibility to balance work-from-home and in-office collaboration.

• Employee Discounts: Potential for discounts on Yum! Brands' products (KFC, Pizza Hut, Taco Bell).

• Retirement Savings Plan: Contribution to a provident fund or similar retirement savings scheme.

• Performance Bonuses: Potential for performance-based bonuses.

Working Hours:

• Standard full-time working hours, typically 40 hours per week.

• The hybrid model allows for flexibility in scheduling workdays between home and office.

📝 Enhancement Note: Salary research for Ho Chi Minh City indicates a competitive range for experienced UX designers. The benefits listed are typical for multinational corporations in Vietnam, with a focus on employee well-being and professional growth, aligning with the company's global presence.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (Fast Food)

Company Size: Yum! is a large, global corporation with tens of thousands of employees worldwide. This specific role is likely within a dedicated digital product or brand experience team, which may be smaller and more agile.

Founded: Yum! Brands was founded in 1997, evolving from PepsiCo's restaurant division. KFC itself was founded in 1952. This long history indicates stability and established brand recognition.

Team Structure:

• Brand Experience Team: This role sits within the "Atlas / Brand Experience" team, suggesting a focus on creating cohesive and consistent brand interactions across digital touchpoints.

• Cross-functional Collaboration: Designers will work closely with product managers, engineers, marketers, and potentially regional representatives to ensure designs meet business objectives and user needs.

• Global vs. Local: The team navigates the balance between global standardization (via the Atlas design system) and local market adaptation, requiring strong communication and strategic alignment.

Methodology:

• User-Centered Design: The core philosophy emphasizes understanding and designing for user needs.

• Design Systems: Reliance on a robust, scalable design system ("Atlas") for efficiency and consistency.

• Agile Development: Likely operates within Agile frameworks to facilitate iterative design and development cycles.

• Data-Driven Decisions: Utilizes analytics, A/B testing, and user research to inform design choices and measure impact.

Company Website: https://www.yum.com/

📝 Enhancement Note: Working for a global brand like KFC offers the opportunity to impact millions of users worldwide. The "Atlas" initiative implies a significant investment in digital infrastructure and a commitment to a unified brand experience, which is attractive for designers focused on system thinking and large-scale impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Sr. UX Designer I," indicating a mid-to-senior level within the UX design discipline. It requires a solid foundation in design principles and practices, with the expectation of contributing independently to projects and potentially mentoring junior designers.

Reporting Structure: The designer will likely report to a UX Design Lead or Manager within the Brand Experience team. They will collaborate extensively with cross-functional teams, including Product Management, Engineering, and Marketing.

Operations Impact: The role has a direct impact on revenue and business goals by optimizing customer-facing digital experiences. Enhancements in conversion rates, user engagement, and digital sales directly contribute to KFC's business performance. The design system work also impacts efficiency and scalability for product development teams.

Growth Opportunities:

• Senior UX Designer / Lead UX Designer: Progression to roles with greater design ownership, team leadership, and strategic influence on the product roadmap.

• Specialization: Opportunity to deepen expertise in areas like design systems, user research, or product strategy.

• Cross-functional Mobility: Potential to move into Product Management or other related digital roles within Yum! Brands.

• Global Project Exposure: Gain experience working on international projects and understanding diverse market needs.

• Skill Development: Continuous learning through access to industry best practices, tools, and training programs.

📝 Enhancement Note: The "Sr. I" title suggests a clear path for advancement within the organization. The emphasis on a global design system provides opportunities to develop highly sought-after skills in scalable design architecture and component management.

🌐 Work Environment

Office Type: The hybrid work arrangement suggests a modern office environment designed to facilitate collaboration, with designated spaces for individual focused work and team meetings. This supports the need for both independent design work and in-person interaction with colleagues.

Office Location(s): Ho Chi Minh City, Vietnam. This location likely offers a vibrant working environment with access to a strong talent pool in the digital and creative sectors.

Workspace Context:

• Collaborative Spaces: The office will likely feature meeting rooms, brainstorming areas, and potentially hot-desking options to support team interactions and project discussions.

• Technology & Tools: Access to necessary hardware, software licenses (Figma, etc.), and potentially specialized equipment for user testing or prototyping.

• Team Interaction: Opportunities for regular face-to-face collaboration with immediate team members and other departments, fostering a sense of community and shared purpose.

Work Schedule: A standard 40-hour work week with a hybrid model, allowing employees to split their time between remote work and the office. This provides flexibility for personal needs while ensuring team cohesion and effective collaboration.

📝 Enhancement Note: The hybrid nature of the role is a significant factor. Candidates should be comfortable with a mix of remote and in-office work, requiring strong self-discipline and effective communication strategies for both environments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, interest, and cultural fit.

• Portfolio Review & Skills Assessment: A session where candidates present their portfolio, walking through 1-2 key case studies. This is a critical stage to evaluate design thinking, process, and problem-solving skills. Expect questions about your role in projects, design decisions, and outcomes.

• Hiring Manager Interview: Deeper dive into experience, approach to design systems, collaboration style, and understanding of business objectives.

• Team/Peer Interviews: Meetings with fellow designers, product managers, or engineers to assess collaboration skills, technical proficiency (e.g., Figma), and cultural alignment within the Brand Experience team.

• Potential Design Challenge: A take-home assignment or live design exercise to evaluate practical design skills, problem-solving abilities, and workflow efficiency under time constraints.

Portfolio Review Tips:

• Tell a Story: Structure your case studies as narratives, clearly defining the problem, your process, your role, the solutions, and the impact (quantified where possible).

• Focus on Impact: Emphasize how your designs solved a user problem or achieved a business goal. Use metrics and data to support your claims.

• Show Your Process: Don't just show final screens; include sketches, wireframes, user flows, research insights, and iteration examples to demonstrate your thinking.

• Highlight Design System Work: If you have experience with design systems, showcase how you contributed, maintained, or applied them. Explain the benefits you delivered.

• Tailor to the Role: Emphasize projects that align with designing for global platforms, mobile apps, and optimizing customer journeys.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the scope and objectives of any design challenge.

• Time Management: Allocate your time effectively across research, ideation, design, and presentation.

• Communicate Assumptions: Clearly state any assumptions you make during the challenge.

• Focus on Rationale: Be prepared to explain the "why" behind your design decisions.

📝 Enhancement Note: The portfolio review is the most crucial step. Candidates should prepare thoroughly, selecting projects that best demonstrate their capabilities relevant to KFC's needs, particularly regarding global platforms and design systems.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expected to be the primary tool for UI design, prototyping, and collaboration. Proficiency is likely a key requirement.

• Sketch / Adobe Creative Suite: May be used for specific tasks or by legacy projects, but Figma is likely the focus.

• Prototyping Tools: In-built Figma prototyping, or potentially specialized tools like InVision, Marvel, or Principle for more advanced interactions.

Analytics & Reporting:

• Google Analytics: For tracking website traffic, user behavior, and conversion metrics.

• Amplitude / Adobe Analytics: Advanced product analytics platforms for deeper insights into user engagement and feature adoption.

• FullStory / Hotjar: User session recording and heatmapping tools for understanding user interactions and identifying pain points.

CRM & Automation:

• Not directly relevant to UX Design role: While Yum! uses CRM systems, this role's primary focus is on the user-facing digital product.

Collaboration & Project Management:

• Jira / Confluence: For project tracking, documentation, and Agile workflow management.

• Slack / Microsoft Teams: For daily communication and team collaboration.

📝 Enhancement Note: A strong command of Figma and familiarity with design system principles are essential. Understanding how to leverage analytics tools to inform design decisions is also highly valued for a role focused on conversion and digital growth.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A deep commitment to understanding and serving the needs of KFC customers worldwide.

• Collaboration: A strong emphasis on teamwork and cross-functional partnerships to achieve shared goals.

• Innovation: Encouraging new ideas and approaches to enhance digital experiences and business outcomes.

• Global Consistency, Local Relevance: Balancing standardized brand experiences with the need to cater to diverse market preferences.

• Data-Driven Decision Making: Utilizing insights from data and research to guide design and product strategies.

• Efficiency & Scalability: Designing solutions that are not only effective but also efficient to implement and scale across multiple markets.

Collaboration Style:

• Open Communication: Encouraging transparent and honest dialogue between team members and stakeholders.

• Constructive Feedback: A culture where feedback is welcomed and used for continuous improvement of designs and processes.

• Iterative Approach: Embracing an iterative design process, where designs are refined based on testing and feedback.

• Partnership with Engineering: Working closely with developers to ensure designs are technically feasible and implemented accurately.

📝 Enhancement Note: The emphasis on balancing global standards with local needs suggests a culture that values both strategic alignment and adaptability. Designers are expected to be team players who can effectively communicate and collaborate across different functions and regions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Global Standards with Local Needs: Designing experiences that are consistent worldwide while allowing for effective customization in diverse markets can be complex.

• Evolving Design System: Keeping the "Atlas" design system up-to-date with new features, user needs, and technological advancements requires continuous effort and strategic planning.

• Cross-functional Alignment: Ensuring buy-in and effective collaboration from various stakeholders across different departments and regions can be challenging.

• Measuring Impact: Quantifying the direct impact of UX/UI design improvements on business metrics like conversion and digital growth requires robust analytics and clear measurement frameworks.

Learning & Development Opportunities:

• Design System Mastery: Deepen expertise in building, maintaining, and scaling design systems, a highly valuable skill in the industry.

• Global UX Strategy: Gain insights into developing digital strategies for international markets and understanding diverse user behaviors.

• Product Management Collaboration: Enhance understanding of product strategy, roadmapping, and business objectives through close work with product teams.

• Industry Trends: Stay abreast of emerging UX/UI trends, tools, and technologies through company-sponsored training, conferences, and internal knowledge sharing.

• Mentorship: Opportunities to learn from senior designers and potentially mentor junior team members as the role progresses.

📝 Enhancement Note: The challenges present opportunities to develop advanced skills in complex design environments. The growth opportunities are geared towards developing a well-rounded digital product professional with expertise in scalable design and global strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance global design standards with specific local market requirements. How did you approach it, and what was the outcome?" (Focus on your process for localization and stakeholder management.)

• "How do you approach contributing to or evolving a design system? Walk us through an example of a component or pattern you designed or improved." (Highlight your understanding of design system principles, reusability, and scalability.)

Company & Culture Questions:

• "What interests you about working for KFC and Yum! Brands, specifically within the digital product space?" (Show genuine interest in the brand and the opportunity to impact global digital experiences.)

• "How do you typically collaborate with product managers and engineers? Describe a challenging collaboration and how you navigated it." (Focus on your communication, negotiation, and teamwork skills.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly articulate the problem, your specific role and contributions, your design process (research, ideation, iteration), the final solution, and the measurable impact.

• Quantify Outcomes: Whenever possible, use data (e.g., "increased conversion by X%", "reduced task completion time by Y seconds") to demonstrate the effectiveness of your designs.

• Show, Don't Just Tell: Use visuals of wireframes, user flows, prototypes, and final designs to illustrate your process and solutions.

• Explain Your "Why": Be prepared to justify every design decision you made.

• Be Ready for Deep Dives: Anticipate questions about specific design choices, challenges encountered, and alternative solutions considered.

📝 Enhancement Note: Interviewers will be looking for a designer who can think strategically, collaborate effectively, and demonstrate a clear understanding of how design drives business outcomes. Preparing specific examples and case studies is crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Oracle Cloud portal link.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your experience in UX/UI design, especially for web and mobile applications, and any experience with design systems or global platforms. Select 2-3 strong case studies that best showcase your end-to-end design process and impact.

• Resume Optimization: Weave in keywords from the job description such as "UX Design," "UI Design," "Figma," "Design Systems," "Mobile App Design," "Web Design," and "User-Centered Design." Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process and the impact of your work. Prepare to discuss your experience with Figma and design systems in detail. Research KFC's current digital presence to understand their user experience.

• Company Research: Familiarize yourself with Yum! Brands, KFC's mission, and the "Atlas" initiative if possible. Understand their position in the fast-food industry and their digital strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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