Sr. Product Designer, Growth

📍 Job Overview

Job Title: Sr. Product Designer, Growth

Company: Life360

Location: Remote, USA

Job Type: Full-Time

Category: Product Design / Growth Design

Date Posted: 2026-05-01

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive product growth through innovative design solutions, focusing on user acquisition, retention, and monetization strategies.

• Leverage AI-native design tools and workflows to accelerate the product design process and enhance creative output.

• Collaborate with cross-functional teams, including product management, engineering, and design leadership, to deliver high-impact features.

• Craft compelling user experiences for mobile-first platforms (iOS and Android) with a strong emphasis on visual polish and interaction detail.

• Contribute to the evolution of a robust design system, ensuring consistency and scalability across the product suite.

📝 Enhancement Note: This role is specifically focused on "Growth Design," implying a strong emphasis on data-driven experimentation (A/B testing) and optimization to achieve key performance indicators (KPIs) related to user acquisition, engagement, and revenue. The "AI-Native" aspect is a critical differentiator, requiring candidates to not only be proficient in traditional design tools but also to actively integrate and champion AI tools within their workflow.

📈 Primary Responsibilities

• Utilize AI tools (e.g., Figma AI, Claude, Claude Code, Google Stitch, Lovable, V0) to accelerate design exploration, concept generation, and content creation.

• Partner closely with Design and Product leadership to define and execute a forward-thinking design strategy aimed at increasing Monthly Active Users (MAU), retention, and monetization.

• Develop and validate design hypotheses through rigorous experimentation, including A/B testing and iterative design cycles, to optimize product performance.

• Create high-fidelity mockups, production-ready screens, and detailed design assets within Figma, leveraging its AI capabilities and other advanced features.

• Design and articulate interactive prototypes to effectively communicate user flows, interaction behaviors, and nuanced micro-interactions.

• Contribute significantly to interaction design and motion concepts, focusing on seamless transitions and delightful micro-interactions that enhance user experience.

• Support design reviews by refining visuals, clarifying interaction patterns, and elevating the overall quality and polish of design deliverables.

• Collaborate effectively with product managers and engineers to ensure design feasibility, clarity, and thorough documentation for seamless implementation.

• Actively participate in the maintenance and evolution of the design system, providing thoughtful application and constructive feedback to enhance its utility and scope.

• Ship experiments and features end-to-end, fully integrating AI tools and optimized workflows throughout the development lifecycle.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design thinking (influencing design strategy, hypothesis generation) and tactical execution (creating mockups, prototypes, assets). The emphasis on "shipping experiments and features end-to-end" suggests a need for designers who can manage projects from ideation through to launch, with a keen eye on performance metrics.

🎓 Skills & Qualifications

Education: While formal education requirements are not specified, a Bachelor's degree in Design, Human-Computer Interaction (HCI), or a related field, or equivalent practical experience, is generally expected for a Senior Product Designer role.

Experience: Approximately 5-10 years of progressive experience in product design, with a demonstrated track record of delivering impactful user experiences for consumer-facing mobile applications.

Required Skills:

• Proven experience in product design, with a strong portfolio showcasing exceptional visual craft, sophisticated interaction design, and meticulous attention to detail, including significant AI tool integration.

• Extensive mobile-first design experience, with a deep understanding of both iOS and Android design patterns and best practices.

• Deep, hands-on proficiency with AI design tools (e.g., Claude Code, Figma AI, Google Stitch, Lovable, V0). You must actively use AI to enhance speed, improve quality, and expand creative exploration in your design workflow.

• Strong visual design skills, with a profound appreciation and practical application of typography, layout, visual hierarchy, and overall aesthetic polish.

• Expert-level proficiency in Figma, including advanced use of components, Figma AI, auto layout, variants, and interactive prototyping capabilities.

• Solid foundation in user-centered design principles and robust interaction design methodologies.

• A naturally curious and growth-oriented mindset, coupled with genuine excitement for continuous learning, skill development, and collaborative feedback.

• Demonstrated ability to manage multiple projects concurrently, adapting fluidly to different problem spaces and priorities.

• Comfort and effectiveness in receiving constructive feedback; a genuine enjoyment of collaboration and working closely with fellow designers and cross-functional teams.

Preferred Skills:

• Familiarity with the principles and practical application of building, maintaining, or contributing to design systems.

📝 Enhancement Note: The emphasis on "AI usage" in the portfolio and "deep, hands-on experience with AI design tools" is a critical requirement, not just a nice-to-have. This indicates that AI proficiency is a core competency for this role, distinguishing it from typical Senior Product Designer positions. The experience level is inferred to be 5-10 years based on the "Sr." title and the expectation of deep experience with advanced tools and strategic input.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio is essential, demonstrating a minimum of 5 years of product design experience.

• The portfolio must clearly showcase strong visual craft, sophisticated interaction design, and meticulous attention to detail.

• Crucially, the portfolio needs to highlight significant and innovative use of AI tools within the design process, providing specific examples of how AI accelerated exploration, improved quality, or enhanced creative output. Examples could include Claude Code, Figma AI, Google Stitch, Lovable, V0.

• Mobile-first design projects (iOS and Android) should be prominently featured.

Process Documentation:

• Showcase clear documentation of your design process, particularly how AI tools were integrated at various stages (e.g., research synthesis, ideation, wireframing, prototyping, content generation).

• Provide examples of how you have used AI to validate design hypotheses through experimentation, such as A/B testing and iterative design optimization.

• Demonstrate your ability to create and maintain design system components, illustrating how AI tools might assist in this process or how your designs adhere to existing systems.

• Clearly articulate the impact of your design work, using data and metrics to demonstrate improvements in MAU, retention, monetization, or other relevant growth KPIs.

📝 Enhancement Note: The portfolio requirements are heavily weighted towards demonstrating AI fluency and its practical application in driving growth metrics. Candidates should prepare to articulate not just the "what" but the "how" and "why" behind their AI-augmented design decisions and their subsequent impact.

💵 Compensation & Benefits

Salary Range: The US-based salary range for this position is $129,000 - $190,000 USD per year.

• 📝 Enhancement Note: This salary range is provided directly in the job description. The quote "We take into consideration an individual's background and experience in determining final salary- therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience" indicates that the final offer will be personalized. For a remote role within the US, this range is competitive for a Senior Product Designer with specialized AI and growth experience. Geographic location will play a role, with higher cost-of-living areas potentially commanding salaries at the upper end of this spectrum.

Benefits:

• Comprehensive medical, dental, and vision insurance plans (100% paid for employees).

• Life and disability insurance plans.

• 401(k) plan with a company matching program.

• Mental Wellness Program and Employee Assistance Program (EAP) for comprehensive mental well-being support.

• Flexible Paid Time Off (PTO) policy.

• 13 company-wide days off throughout the year.

• Week-long synchronized company shutdowns during winter and summer.

• Dedicated Learning & Development programs to foster professional growth.

• Reimbursement support for equipment and tools necessary for a productive remote environment.

• A complimentary Life360 Platinum Membership for your preferred circle.

• Complimentary Tile Products.

• Equity options are also part of the compensation package.

Working Hours: Approximately 40 hours per week, aligning with a standard full-time employment structure. As a remote-first company, flexibility in scheduling may be available, provided work is completed effectively and team collaboration is maintained.

📝 Enhancement Note: The benefits package is robust, with a strong emphasis on employee well-being (100% paid health insurance, mental wellness programs, synchronized shutdowns) and remote work support. Equity is also a significant component, offering potential for long-term financial gain.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Mobile Applications / Consumer IoT (Internet of Things)

Company Size: Over 500 employees (and growing).

Founded: Life360 was founded with the mission to keep people close to the ones they love, evolving into a category leader in location sharing, safety features, and connected devices. The company's growth to approximately 95.8 million MAU demonstrates its significant market impact and user trust.

Team Structure:

• The Product Design team is a growing unit, dedicated to shaping user experiences for a massive global user base. It operates with a focus on "purpose-driven innovation," balancing craft, impact, and delight.

• Designers likely report into Design leadership, with Senior Designers expected to operate with a high degree of autonomy while also mentoring and supporting junior team members.

Methodology:

• Data-Driven Design: The role emphasizes creating and validating design hypotheses through experimentation and A/B testing, indicating a strong reliance on data to inform design decisions and measure impact.

• AI-Augmented Workflows: The company is building an "AI-native" culture, expecting designers to actively explore, integrate, and champion AI tools to enhance efficiency, quality, and creative exploration.

• User-Centricity: Despite the focus on growth and AI, the core mission and design philosophy are rooted in serving user needs and enhancing everyday family life, ensuring that user experience remains paramount.

Company Website: http://life360.com/

📝 Enhancement Note: Life360's "remote-first" and "AI-native" positioning are key cultural differentiators. The company size suggests a dynamic environment where significant impact can be made, while still offering structure and established processes. The emphasis on "Members Before Metrics" alongside "High Intensity, High Impact" suggests a culture that values user devotion and drive for results.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer, Growth. This level signifies a mid-to-senior career stage, requiring significant autonomy, strategic input, and the ability to mentor others. The "Growth" focus specifically targets expertise in driving user acquisition, engagement, and monetization through design. The "AI-Native" expectation adds a layer of advanced technical and experimental skill.

Reporting Structure: This role likely reports to a Design Manager or Head of Product Design. The Sr. Designer will collaborate closely with Product Managers and Engineering Leads on specific growth initiatives.

Operations Impact: The impact of this role is directly tied to Life360's core business objectives: increasing MAU, improving user retention, and driving monetization. By designing and optimizing growth loops and user journeys, this designer will directly contribute to the company's revenue streams and market position. The integration of AI further positions this role as forward-thinking and instrumental in shaping the future of design operations at Life360.

Growth Opportunities:

• AI Specialization: Deepen expertise in AI-augmented design workflows, potentially becoming a go-to resource or leader in this area for the design team.

• Product Ownership: Grow into a lead product design role for specific growth initiatives or product areas, taking full ownership from concept to launch.

• Mentorship: Mentor junior designers, sharing best practices in visual design, interaction design, AI tool usage, and growth strategies.

• Cross-Functional Leadership: Develop stronger leadership skills by influencing product strategy and collaborating across departments.

• Design System Contribution: Become a key contributor or steward of the design system, influencing its direction and adoption.

📝 Enhancement Note: The "Growth" aspect of the title and the "AI-Native" expectation are key indicators for career progression. Individuals in this role can position themselves as experts in cutting-edge design practices and data-driven optimization, opening doors to leadership roles in product design, growth teams, or AI specialization.

🌐 Work Environment

Office Type: Life360 operates as a "Remote-First" company. This means the primary experience for all employees is a remote work environment, regardless of any specified location. This is not a hybrid role or a role with a mandatory office presence.

Office Location(s): While the role is specified as "Remote, USA," Life360 has offices in various locations (e.g., San Francisco, CA; Austin, TX; Sydney, Australia; etc.). However, for this specific position, the work can be performed remotely within the United States.

Workspace Context:

• Collaborative Environment: Despite being remote, the company fosters collaboration through digital tools and a culture that encourages interaction. Expect frequent video calls, Slack communication, and collaborative design sessions using tools like Figma.

• Tools and Technology: Employees are provided with necessary equipment and reimbursement support for a productive remote setup. Access to industry-standard design software (Figma), AI tools, and communication platforms is expected.

• Team Interaction: Opportunities for interaction will be through organized team meetings, design critiques, 1:1s with managers and peers, and potentially virtual team-building events.

Work Schedule: The standard work schedule is approximately 40 hours per week. While remote-first, maintaining consistent availability for team collaboration during core business hours (which may vary slightly due to the distributed nature of the US team) is important. Flexibility is likely offered, but prompt responsiveness and consistent output are key.

📝 Enhancement Note: The "Remote-First" nature of Life360 is a significant aspect of its work environment. This implies a culture that is optimized for distributed teams, with strong digital communication protocols and support for remote employees.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will likely conduct an initial screening call to assess basic qualifications, experience with AI tools, and cultural fit.

• Portfolio Review & Design Exercise: Candidates will present their portfolio, focusing on growth-related projects and AI integration. This may be followed by a design challenge, potentially involving AI tools, to assess practical skills and problem-solving approach.

• Hiring Manager & Team Interviews: Interviews with the hiring manager and senior members of the design and product teams. These will delve deeper into design philosophy, collaboration style, AI strategy, and experience with growth metrics.

• Cross-Functional Interviews: Discussions with product managers and engineers to evaluate collaboration skills and understanding of technical feasibility.

• Final Round: Potentially a final interview with senior leadership to assess strategic thinking and overall fit.

Portfolio Review Tips:

• Highlight AI Impact: Clearly articulate how AI tools were used in specific projects and the tangible benefits they provided (e.g., reduced time, enhanced creativity, improved outcomes).

• Focus on Growth: Select case studies that demonstrate a clear understanding of growth metrics (MAU, retention, conversion) and how your design decisions directly influenced them.

• Showcase Process: Detail your design process, emphasizing iterative experimentation, A/B testing, and user feedback loops.

• Visual Storytelling: Use high-quality visuals, prototypes, and clear narratives to guide reviewers through your work. Ensure AI-generated content is clearly identified and its contribution explained.

• Technical Proficiency: Be prepared to discuss your proficiency in Figma and other relevant design tools, including advanced features and AI integrations.

Challenge Preparation:

• Practice AI Integration: If a design challenge is provided, consider how AI tools could be leveraged to accelerate your process or enhance your output. Be ready to discuss your approach to using AI ethically and effectively.

• Growth Mindset: Prepare to discuss how you approach problem-solving for growth-oriented challenges, focusing on hypothesis generation and data-informed decision-making.

• Figma Mastery: Ensure you are comfortable with Figma's advanced features, including auto layout, variants, and prototyping, as these are critical for efficient design work.

• Articulate Your "Why": Be ready to explain your design rationale, especially concerning AI tool choices and their impact on the user experience and business goals.

📝 Enhancement Note: The interview process is expected to heavily scrutinize AI tool proficiency and the ability to demonstrate measurable growth impact. Candidates should prepare case studies that explicitly address these two critical areas.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool. Expertise required in components, auto layout, variants, prototyping, and specifically Figma AI.

• AI Design Tools: Deep, hands-on experience is mandatory. Examples include Claude Code, Google Stitch, Lovable, V0, and similar platforms for concept generation, content creation, research synthesis, and critique.

• Prototyping Tools: Figma's native prototyping capabilities, and potentially others for more advanced interactions.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this design role, but understanding how design work integrates with product management and engineering workflows is essential.

📝 Enhancement Note: The emphasis on Figma and a specific list of AI design tools is critical. Candidates must be prepared to discuss their experience with these tools in detail and demonstrate how they integrate them into their workflow to achieve specific outcomes.

👥 Team Culture & Values

Operations Values:

• Be a Good Person: Emphasizes integrity, trust, and ethical conduct in all interactions and design decisions.

• Be Direct With Respect: Encourages open, honest, and constructive communication, even when addressing difficult topics or providing feedback.

• Members Before Metrics: Highlights a commitment to prioritizing the user experience and delivering exceptional value to members, ensuring that metrics serve user needs rather than dictating them.

• High Intensity, High Impact: Reflects a drive for ambitious goals, a commitment to getting the job done effectively, and a focus on achieving significant, measurable results.

Collaboration Style:

• AI-Augmented Collaboration: Expect collaboration to involve sharing AI-generated insights, prompts, and workflows, with a collective effort to learn and improve AI utilization.

• Remote-First Synergy: A culture that fosters strong digital communication and collaboration tools to bridge geographical distances, ensuring seamless teamwork.

• Feedback-Driven Growth: An environment where constructive feedback is actively sought, given, and utilized for continuous improvement of both individual craft and team output.

• Cross-Functional Partnership: Close working relationships with Product Managers and Engineers to ensure designs are aligned with business objectives and technically feasible.

📝 Enhancement Note: The company values are strongly aligned with a high-performing, user-focused, and ethically driven team. The "AI-Native" expectation further informs the collaboration style, suggesting a culture of shared learning and experimentation with new technologies.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with new AI tools and techniques, and discerning between hype and genuinely useful applications for design.

• Balancing AI Efficiency with Human Craft: Ensuring that AI augmentation enhances, rather than replaces, the strategic thinking, empathy, and creative intuition of a skilled designer.

• Measuring AI Impact: Quantifying the specific contribution of AI tools to design outcomes and overall growth metrics can be complex.

• Cross-Functional Alignment on AI Usage: Educating and aligning stakeholders on the benefits and appropriate use of AI in the design process.

• Maintaining Design Quality: Ensuring that AI-generated outputs meet Life360's high standards for visual design, interaction, and user experience.

Learning & Development Opportunities:

• AI Tool Mastery: Becoming an expert in a suite of cutting-edge AI design tools and developing advanced prompting techniques.

• Growth Design Strategy: Deepening expertise in user acquisition, retention, and monetization strategies, informed by data and experimentation.

• Product Strategy Influence: Gaining more influence in shaping product roadmaps and design strategies for key growth initiatives.

• Mentorship Roles: Opportunities to mentor junior designers and lead AI adoption within the design team.

• Industry Exposure: Potential for participation in conferences or workshops focused on AI in design, product growth, and user experience.

📝 Enhancement Note: The challenges presented are inherent to a role at the forefront of AI integration in design. The growth opportunities are substantial, offering a path for individuals to become leaders in a rapidly evolving field.

💡 Interview Preparation

Strategy Questions:

• "How have you used AI tools to accelerate your design process on a specific project? Can you walk us through the workflow and the impact?" (Focus on specific AI tools like Claude Code, Figma AI, etc., and quantifiable results.)

• "Describe a time you designed a feature specifically to drive user growth or retention. What was your hypothesis, how did you test it, and what were the results?" (Prepare a case study with clear metrics.)

Company & Culture Questions:

• "What excites you most about Life360's mission and its approach to being an 'AI-Native' company?" (Research the company's mission and values.)

• "How do you see AI transforming the role of a product designer in the next 3-5 years?" (Show forward-thinking and industry awareness.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to lead with your strongest growth-focused projects that prominently feature AI integration.

• Narrative is Key: For each project, tell a compelling story: the problem, your role, the AI-driven process, the design solution, and the measurable outcomes.

• Show, Don't Just Tell: Use clear visuals, interactive prototypes, and concise explanations. For AI contributions, show examples of prompts used and outputs generated, alongside your refinements.

• Quantify Everything: Use data and metrics to demonstrate the success of your designs, especially in relation to growth KPIs.

• Practice Your Pitch: Rehearse your presentation to ensure a smooth, confident, and concise delivery within the allotted time. Be prepared for in-depth Q&A.

📝 Enhancement Note: Interview preparation should heavily emphasize the "AI-Native" aspect and "Growth Design" focus. Candidates must be ready to speak fluently about specific AI tools and demonstrate how they drive tangible business results.

📌 Application Steps

To apply for this Sr. Product Designer, Growth position:

• Submit your application through the provided link on the Life360 careers page.

• Curate Your Portfolio: Select 2-3 key projects that best showcase your experience in growth design and your innovative use of AI tools. Ensure each project clearly outlines the problem, your role, the AI-augmented process, the solution, and quantifiable results.

• Optimize Your Resume: Tailor your resume to highlight keywords related to product design, growth, AI tools (mention specific ones), Figma, mobile-first design, A/B testing, and user-centered design. Quantify achievements wherever possible.

• Prepare Your Presentation: Practice presenting your portfolio, focusing on clear storytelling, articulating the impact of your AI integrations, and demonstrating your understanding of growth strategies. Be ready to answer detailed questions about your process and decisions.

• Research Life360: Understand the company's mission, values, product suite, and their "AI-Native" vision. Be prepared to discuss why Life360 is the right place for you to grow your career.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.