(Senior) Product Strategy Manager - Retail Media (all genders)

📍 Job Overview

Job Title: Senior Product Strategy Manager - Retail Media

Company: ABOUT YOU SE & Co. KG

Location: Hamburg, Germany

Job Type: Full-time

Category: Product Strategy / Retail Media Operations

Date Posted: May 21, 2026

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Drive strategic product direction and roadmap development for ABOUT YOU's retail media offerings, acting as a crucial liaison between commercial teams and technology development.

• Define and articulate the value proposition, messaging, and positioning of retail media products to empower sales teams and drive client success.

• Provide strategic guidance and data-driven insights to Retail Media Managers and key clients to optimize campaign performance and unlock growth opportunities.

• Foster strong cross-functional collaboration across Tech, Sales, Marketing, and Business stakeholders to ensure product adoption and continuous commercial improvement within the retail media ecosystem.

📝 Enhancement Note: This role sits at the intersection of product management, business development, and operations within the rapidly evolving retail media landscape. The emphasis on translating commercial needs into technical requirements and advising clients highlights a strong GTM (Go-To-Market) operations focus.

📈 Primary Responsibilities

• Serve as the primary business counterpart to Tech teams, translating commercial needs, market feedback, and client insights into actionable strategic product requirements and roadmaps.

• Own the end-to-end positioning, messaging, and value proposition for all retail media products, developing compelling narratives and foundational materials for Sales enablement and client pitches.

• Empower Retail Media Managers by providing strategic guidance, comprehensive training, and data-driven insights to enhance their ability to position products effectively and drive client performance.

• Act as a strategic advisor to key enterprise clients, translating complex technical concepts into clear business value and co-developing data-backed campaign strategies to drive mutual growth.

• Collaborate intensely with cross-functional teams, including Product, Engineering, Sales, Marketing, and Business Development, to drive product adoption, achieve commercial objectives, and facilitate continuous optimization of the retail media platform.

• Conduct market analysis and competitive intelligence to identify emerging trends and opportunities within the retail media and AdTech space, informing product strategy and roadmap prioritization.

• Develop and maintain a deep understanding of client needs and pain points within the retail media domain, advocating for their requirements within the product development lifecycle.

📝 Enhancement Note: The blend of responsibilities suggests a need for strong strategic thinking, deep market understanding, and excellent communication skills to bridge technical and commercial worlds. This role is pivotal in ensuring the retail media product is not only technically sound but also commercially viable and effectively utilized by both internal teams and external clients.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Retail Media Expertise: Deep understanding of the retail media landscape, including ad formats, targeting capabilities, campaign management, and performance metrics.

• Product Strategy & Roadmapping: Proven ability to define product vision, develop strategic roadmaps, and translate business requirements into detailed product specifications.

• Analytical & Data Interpretation: Strong quantitative and analytical skills, with a demonstrated ability to extract actionable business insights from complex datasets and market trends.

• Commercial Acumen: A robust commercial mindset, with experience in developing business cases, pricing strategies, and Go-To-Market plans for digital products.

• Stakeholder Management: Excellent skills in managing relationships and driving alignment across diverse internal and external stakeholders, including technical teams, sales, marketing, and C-suite executives.

• Communication & Storytelling: Exceptional verbal and written communication skills, with a talent for crafting compelling narratives and presenting complex information clearly to both technical and non-technical audiences.

• Cross-functional Collaboration: Proven ability to work effectively in a matrixed organization, fostering strong partnerships across departments to achieve shared objectives.

• Problem-Solving: Structured, strategic, and solution-oriented approach to identifying and resolving complex business and product challenges.

• Language Proficiency: Fluent in both English and German (written and spoken).

Preferred Skills:

• Experience with A/B testing, experimentation, and data-driven optimization of digital advertising campaigns.

• Familiarity with Agile development methodologies and product lifecycle management.

• Experience in e-commerce strategy or operations.

• Knowledge of CRM systems and marketing automation platforms.

📝 Enhancement Note: The emphasis on fluency in both English and German is critical for this role, given ABOUT YOU's operational footprint in Europe. The "Senior" title implies a need for demonstrated leadership and strategic impact, not just execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Product Strategy Documents: Examples of strategic product plans, roadmaps, and business cases developed for digital products, showcasing a clear vision and market rationale.

• Market & Competitive Analysis: Demonstrations of how market research and competitive intelligence were leveraged to inform product strategy and identify growth opportunities.

• Product Requirements: Samples of detailed product requirement documents (PRDs) or user stories that effectively bridged commercial needs with technical specifications.

• Go-To-Market (GTM) Plans: Evidence of involvement in the development and execution of GTM strategies for new or updated products, including positioning and messaging.

• Performance Metrics & ROI: Case studies or examples illustrating how product decisions were linked to measurable business outcomes, such as revenue growth, adoption rates, or client satisfaction.

Process Documentation:

• Workflow Design & Optimization: Examples of how you have analyzed and improved workflows related to product development, sales enablement, or client campaign management.

• Cross-functional Process Integration: Documentation or descriptions of processes you've established or improved to ensure seamless collaboration between product, sales, tech, and marketing teams.

• Data-Driven Decision Making: Demonstrations of processes for gathering, analyzing, and acting upon data to drive product strategy and operational efficiency.

📝 Enhancement Note: For a "Senior" role, a portfolio should showcase strategic impact and leadership. Candidates should be prepared to articulate not just what they did, but why they did it, the process they followed, and the measurable results achieved, particularly within the retail media context.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Competitive Salary: As outlined above, reflecting the seniority and scope of the role.

• Employee Stock Options/Bonus: Potential for performance-based bonuses or equity, common in fast-growing tech companies.

• Health & Wellness: Comprehensive health insurance, potential for gym memberships or wellness programs.

• Professional Development: Budget for training, conferences, and certifications to support continuous learning in the AdTech and product strategy space.

• Generous Paid Time Off: Ample vacation days and public holidays.

• Team Events & Socials: Regular company events, team lunches, and after-work drinks to foster a strong team culture.

• Discounts: Employee discounts on ABOUT YOU products.

• Relocation Assistance: Potential support for international candidates relocating to Hamburg.

Working Hours:

• Standard full-time hours, typically around 40 hours per week, with flexibility offered in terms of daily start and end times, subject to team and business needs.

📝 Enhancement Note: Salary estimates are based on research from reputable German job boards (e.g., StepStone.de, Glassdoor.de) and industry salary surveys for similar roles in Hamburg. Benefits are inferred from typical offerings at European e-commerce/tech companies and the "perks" mentioned on the company's benefits page.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (Fashion Tech)

Company Size: 1,000 - 5,000 employees (Approx. 2,000-3,000 employees based on LinkedIn data). This mid-to-large size suggests a balance between established processes and the agility of a fast-growing company, offering opportunities for significant impact.

Founded: 2012. A relatively young company, indicating a dynamic, innovative, and potentially less hierarchical culture compared to older, more traditional organizations.

Team Structure:

• The Product Strategy team likely operates within the broader Product Management or GTM organization, closely aligned with the Retail Media business unit.

• This role will report into a Head of Product Strategy, Director of Product, or potentially a VP of Product/Commercial.

Methodology:

• ABOUT YOU emphasizes flat hierarchies, direct communication, and pragmatic decision-making, suggesting an agile and results-oriented environment.

• Data-driven decision-making is likely a core tenet, especially for a role focused on strategy and performance.

• Cross-functional collaboration is a stated priority, indicating a culture where teamwork and shared ownership are valued.

Company Website: https://corporate.aboutyou.de/en/

📝 Enhancement Note: The company description highlights a culture that values initiative, direct communication, and a pragmatic approach. This is crucial for operations roles that require navigating complex stakeholder landscapes and driving change.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior individual contributor role, focused on strategic product development and GTM execution within the Retail Media domain. It requires a blend of strategic thinking, analytical rigor, and commercial acumen, positioning it as a critical function for driving revenue growth.

Reporting Structure: The role likely reports to a Director or VP level within Product Management or Commercial Operations, with direct interaction with Sales, Tech, and Business Development leadership.

Operations Impact: This role directly impacts revenue by defining and optimizing the strategy and execution of ABOUT YOU's retail media platform. Success here translates to increased advertising revenue from brands and improved campaign performance for clients, which in turn drives more traffic and sales on the ABOUT YOU platform itself.

Growth Opportunities:

• Leadership Track: Potential to move into a Head of Product Strategy, Director of Product Management, or a similar leadership role, managing a team and owning a larger product portfolio.

• Specialization: Deepen expertise within Retail Media or expand into adjacent areas like AdTech product management, commercial strategy, or business development for new revenue streams.

• Cross-functional Mobility: Opportunity to transition into broader GTM strategy, commercial operations, or even a dedicated business unit management role within ABOUT YOU.

• Industry Expertise: Develop a highly sought-after specialization in the rapidly growing retail media sector.

📝 Enhancement Note: The "Senior" title and the strategic focus suggest this role is a significant step in a career path focused on digital advertising, product strategy, and commercial growth within the e-commerce sector.

🌐 Work Environment

Office Type: Modern, collaborative office space within a vibrant tech hub in Hamburg. The description emphasizes a "place where you can be you," suggesting an inclusive and open environment.

Office Location(s): Hamburg, Germany. This location provides access to a strong talent pool and a thriving business ecosystem.

Workspace Context:

• Collaborative Atmosphere: Expect an open-plan office layout designed to encourage interaction and teamwork, with dedicated spaces for focused work and meetings.

• Technology & Tools: Access to modern productivity tools, communication platforms, and the specific AdTech and analytics systems required for the role.

• Team Interaction: Frequent opportunities for informal and formal collaboration with colleagues across various departments, fostering a dynamic and engaging work environment.

Work Schedule: The role is full-time, with standard working hours and an emphasis on flexibility. This allows for effective management of global or cross-time zone collaborations and personal work-life balance, crucial for sustained productivity in strategic roles.

📝 Enhancement Note: The emphasis on "A Place Where You Can Be You" and inclusivity suggests a company culture that values diversity and individual contributions, which is a key attractor for top talent in operations and product roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with an HR representative or recruiter to assess basic qualifications, interest, and cultural fit.

• Hiring Manager Interview: In-depth discussion with the hiring manager (likely a Director or Head of Product Strategy) to explore experience, strategic thinking, and role-specific capabilities.

• Case Study/Presentation: A take-home assignment or a live presentation focusing on a retail media strategy, product roadmap, or market analysis challenge. This is where your portfolio will be crucial.

• Cross-functional Interviews: Meetings with key stakeholders from Tech, Sales, and Business Development to assess collaboration skills and ability to bridge technical and commercial perspectives.

• Final Interview: Potentially with a VP or C-level executive for a final assessment of strategic alignment and leadership potential.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your most impactful projects that directly relate to product strategy, retail media, or GTM execution.

• Structure for Impact: For each project, clearly articulate the problem, your strategic approach, the specific actions you took, the tools/processes used, and the measurable business outcomes (quantify wherever possible).

• Showcase Retail Media: If possible, highlight experience directly within retail media, AdTech, or e-commerce advertising. If not, draw parallels to similar strategic product/commercial initiatives.

• Highlight Collaboration: Be ready to discuss how you worked with Tech, Sales, and other stakeholders to bring your strategies to life.

• Focus on "Why": Be prepared to explain the strategic rationale behind your decisions and how they aligned with broader business goals.

Challenge Preparation:

• Anticipate Retail Media Questions: Prepare to discuss current trends in retail media, potential challenges for ABOUT YOU, and how you would approach developing a new feature or improving an existing one.

• Strategic Thinking: Practice articulating your thought process for developing product roadmaps, prioritizing features, and translating market needs into actionable plans.

• Data Storytelling: Be ready to walk through how you use data to inform strategy and present findings clearly and persuasively.

📝 Enhancement Note: The case study/presentation is a critical component for a "Senior" strategy role. Candidates should treat this as an opportunity to demonstrate their strategic thinking, analytical skills, and communication prowess in a way that directly addresses the company's needs.

🛠 Tools & Technology Stack

Primary Tools:

• Product Management Tools: Jira, Confluence, Asana, or similar for roadmap planning, backlog management, and documentation.

• Analytics & Data Visualization: Google Analytics, Adobe Analytics, Tableau, Power BI, Looker for data analysis and reporting.

• CRM: Salesforce, HubSpot, or similar for understanding client interactions and sales pipelines.

• AdTech Platforms: Familiarity with DSPs (Demand-Side Platforms), SSPs (Supply-Side Platforms), ad servers (e.g., Google Ad Manager), and measurement tools relevant to retail media.

• Collaboration Suites: G Suite/Google Workspace or Microsoft 365 (Docs, Sheets, Slides, Teams).

Analytics & Reporting:

• Proficiency in SQL for data extraction and manipulation is highly desirable.

CRM & Automation:

• Understanding of how CRM data integrates with product strategy and sales enablement.

• Familiarity with marketing automation principles, though direct hands-on experience might be less critical than strategic understanding.

📝 Enhancement Note: While specific tools may vary, a strong understanding of the analytical and data-driven nature of AdTech and retail media is paramount. Proficiency in data analysis and visualization tools is expected for a strategic role.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A deep understanding of client needs and a commitment to delivering value through product strategy and execution.

• Data-Driven Decision Making: Relying on data and analytics to inform strategic choices, measure success, and drive continuous improvement.

• Collaboration & Transparency: Open communication and teamwork across departments to achieve shared goals and foster a cohesive work environment.

• Agility & Pragmatism: Adapting quickly to market changes and employing practical, solution-oriented approaches to challenges.

• Ownership & Accountability: Taking responsibility for strategic initiatives and driving them to successful completion.

Collaboration Style:

• ABOUT YOU promotes direct communication and flat hierarchies, suggesting a collaborative style that is open, honest, and focused on finding the best solutions.

• Expect a culture where cross-functional teams work closely together, with product strategy acting as a key facilitator and bridge between commercial and technical domains.

• Feedback is likely encouraged, fostering a continuous improvement mindset across all operations and product development processes.

📝 Enhancement Note: The company's stated values of direct communication and pragmatic decision-making are key indicators of how teams operate. Candidates should be comfortable with a fast-paced, results-oriented environment where initiative is rewarded.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Market: The retail media and AdTech landscape is constantly changing, requiring continuous learning and adaptation of product strategies.

• Balancing Stakeholder Needs: Effectively managing the diverse and sometimes competing priorities of Tech, Sales, Marketing, and external clients.

• Data Integration & Complexity: Navigating the complexities of data from various sources (e.g., e-commerce platform, ad platforms) to derive cohesive insights.

• Scaling Operations: Ensuring product strategy and enablement can scale effectively as the retail media business grows.

Learning & Development Opportunities:

• Industry Conferences: Access to leading AdTech and e-commerce industry events to stay abreast of trends and network with peers.

• Advanced Training: Opportunities for professional development in areas such as advanced analytics, product management methodologies, and strategic leadership.

• Mentorship: Potential to be mentored by experienced leaders within ABOUT YOU or the broader industry.

• Exposure to Growth: Working within a rapidly expanding e-commerce company provides ample opportunities to witness and contribute to significant business growth.

📝 Enhancement Note: The challenges inherent in a fast-growing, dynamic market like retail media offer significant opportunities for professional growth and skill development, making this role appealing for ambitious operations and strategy professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated complex market feedback into a strategic product requirement. What was the process, and what was the outcome?"

• "How would you define the go-to-market strategy for a new retail media product at ABOUT YOU? What key elements would you focus on?"

Company & Culture Questions:

• "What interests you most about ABOUT YOU's approach to retail media and its company culture?"

• "How do you see your role contributing to ABOUT YOU's mission of rethinking online shopping?"

Portfolio Presentation Strategy:

• Start with the "Why": Clearly articulate the business problem or opportunity your project addressed.

• Detail Your Role & Actions: Explain your specific contributions and the strategic steps you took.

• Showcase Data & Metrics: Present key performance indicators and quantify the impact of your work (e.g., "increased adoption by X%", "contributed to Y% revenue growth").

• Discuss Collaboration: Briefly mention how you worked with other teams to achieve the results.

• Be Concise & Engaging: Practice your presentation to be clear, articulate, and within the allotted time.

📝 Enhancement Note: The interview process will likely be rigorous, assessing not only technical skills but also strategic thinking, problem-solving abilities, and cultural fit. A well-prepared portfolio presentation is key to demonstrating your value.

📌 Application Steps

To apply for this Senior Product Strategy Manager position:

• Submit your application directly through the ABOUT YOU careers page via the provided link.

• Portfolio Customization: Tailor your resume and cover letter to highlight your most relevant experience in product strategy, retail media, AdTech, and GTM operations. If you have a portfolio, ensure it showcases projects demonstrating strategic thinking, data analysis, and measurable business impact.

• Resume Optimization: Use keywords from the job description, such as "Retail Media," "Product Strategy," "AdTech," "Stakeholder Management," and "Commercial Mindset," to ensure your application is easily searchable by Applicant Tracking Systems (ATS) and hiring managers.

• Company Research: Deeply research ABOUT YOU's business model, current retail media initiatives, and company culture. Understand their competitive landscape and key strategic priorities.

• Interview Practice: Prepare for potential case study questions by practicing your strategic thinking, data analysis, and presentation skills, focusing on retail media scenarios.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.