Sr. Product Designer

📍 Job Overview

Job Title: Sr. Product Designer

Company: Franki

Location: Remote (Los Angeles, California, US)

Job Type: Salaried Full-Time

Category: Product Design / UX/UI

Date Posted: 2026-02-24

Experience Level: 5-10 years

Remote Status: Fully Remote

🚀 Role Summary

• Owns the end-to-end design of consumer-facing experiences, focusing on user journeys, flows, and interface design for Franki's mobile app.

• Drives key business metrics such as user activation, first-purchase conversion, and repeat-purchase behavior through strategic design solutions.

• Contributes significantly to the development and refinement of a unified design system, ensuring consistency across all product surfaces.

• Designs and optimizes cross-platform experiences, adapting mobile-first patterns for scalable and performant web applications.

• Enhances business and creator tools, simplifying complex data into actionable dashboards and intuitive workflows for non-technical users.

📝 Enhancement Note: While the title is "Sr. Product Designer," the role's emphasis on consumer app design, driving activation and conversion, and working with fintech/rewards experiences suggests a strong connection to GTM (Go-To-Market) operations and customer lifecycle management from a design perspective. The requirement to balance craft with speed and iteration in a high-growth startup environment is a key indicator of the operational pace expected.

📈 Primary Responsibilities

• Lead the design process from discovery and user research through to launch and iterative improvements for the Franki consumer application.

• Develop comprehensive user journeys, low-fidelity wireframes, high-fidelity mockups, and interactive prototypes to effectively communicate design concepts.

• Conduct qualitative user research, usability testing sessions, and competitive analysis to identify user needs, pain points, and market opportunities.

• Translate user insights and quantitative data into actionable design hypotheses and solutions that directly impact engagement and purchase behavior.

• Design and maintain components, interaction patterns, and visual guidelines within the design system to ensure brand consistency and user experience across mobile and web platforms.

• Collaborate closely with Product Managers, Engineers, Data Scientists, and Marketing teams to define product strategy, align on design direction, and ensure successful product implementation.

• Design intuitive interfaces and workflows for business-facing tools, focusing on areas such as cashback management, analytics dashboards, and promotional campaign tools.

• Create streamlined posting flows and creator tools that enhance content quality and user output within the platform.

• Ensure all designs adhere to best practices for accessibility, responsiveness, and performance across various devices and form factors.

• Actively participate in roadmap planning sessions, design critiques, and cross-functional team meetings to influence product direction and strategy.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design leadership and hands-on execution. The emphasis on "end-to-end" ownership, translating data into design, and cross-functional collaboration is crucial for operations-minded candidates. The role requires not just creative output but also a deep understanding of how design impacts business objectives and user lifecycle stages.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 5 years of professional experience in product design, with a strong focus on digital products and user experience.

Required Skills:

• Mastery of mobile UX principles, information architecture, interaction design, and user research methodologies.

• Demonstrated experience contributing to or building comprehensive design systems, including component libraries and pattern guidelines.

• Excellence in visual design craft, including a strong aesthetic sense and proficiency in creating polished interfaces.

• Advanced skills in prototyping tools (e.g., Figma, Sketch, Adobe XD) for creating interactive, high-fidelity prototypes.

• Ability to drive 0→1 product initiatives, taking concepts from ideation to launch with speed and agility.

• Strong understanding of translating qualitative insights and quantitative data into actionable design solutions.

• Experience working closely and collaboratively with engineering and data science teams.

• Proficiency in conducting user research and usability testing to validate design decisions.

• Excellent communication and storytelling skills to articulate design rationale and influence stakeholders.

Preferred Skills:

• Experience with social media, content platforms, marketplace dynamics, rewards programs, or fintech products.

• Familiarity with web design principles and adapting mobile-first patterns for web experiences.

• Experience designing for business-facing or partner-facing tools and dashboards.

• Knowledge of accessibility standards (WCAG) and best practices for inclusive design.

• Experience with A/B testing design variations to optimize user engagement and conversion.

📝 Enhancement Note: The required skills emphasize a data-driven and iterative approach to design, which aligns with operational efficiency and GTM goals. The preference for experience in specific product categories (social, fintech, rewards) indicates a need for domain expertise that can accelerate product-market fit and user adoption, key operational considerations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 comprehensive case studies demonstrating end-to-end product design ownership for shipped consumer mobile products.

• Clearly articulate the problem statement, your role, the design process followed, key challenges, and the impact of your design solutions on user behavior and business metrics.

• Include examples of user research, wireframes, user flows, high-fidelity mockups, and interactive prototypes.

• Highlight contributions to or creation of design systems, showcasing component libraries, pattern application, and consistency efforts.

Process Documentation:

• Case studies should detail the iterative design process, including user feedback loops, A/B testing outcomes (if applicable), and post-launch optimizations.

• Provide examples of how you collaborated with engineering and product teams, including artifacts like design specifications or handover documentation.

• Illustrate your approach to problem-solving for complex user challenges, emphasizing simplicity and elegance in your solutions.

• Showcase your understanding of designing for different platforms (mobile and web) and ensuring cross-platform consistency.

📝 Enhancement Note: For a senior role, the portfolio is critical for demonstrating not just design skills but also process maturity, problem-solving capabilities, and impact. Candidates should focus on quantifiable results and how their design work directly contributed to business objectives, mirroring the output-oriented nature of operations roles.

💵 Compensation & Benefits

Salary Range: $120,000 - $150,000 USD per year.

Benefits:

• Competitive Compensation package.

• 100% covered Medical, Dental, and Vision insurance for employees.

• Paid Time Off (PTO): 15 days per year, plus additional PTO from December 25th to December 31st.

• Recognition of 11 public holidays per year.

• 401(k) retirement savings plan.

• Provision of necessary computer and technology equipment for the role.

• Monthly stipend to help cover home office expenses.

Working Hours: The role is based on a standard 40-hour work week, with a primary focus on the PST time zone, reflecting the remote-first nature and need for collaboration within that core window.

📝 Enhancement Note: The salary range is competitive for a Senior Product Designer in a remote US-based role, particularly in a high-growth startup environment. The comprehensive benefits package, especially the 100% coverage of health insurance, is a significant perk. The mention of PST time zone focus for remote work indicates a need for operational alignment and availability during specific business hours for effective collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, focused on consumer mobile applications, rewards, fintech, and creator tools. Franki operates within the dynamic space of local discovery and engagement platforms, aiming to unify user experiences around places, rewards, and social interaction.

Company Size: The provided data doesn't explicitly state company size, but the description of a "fast-paced, high-growth startup environment" suggests a lean, agile organization likely between 50-200 employees.

Founded: The founding date is not provided, but the current stage of product development (consumer app, creator tools, fintech experiences) implies a company that has moved beyond the seed stage and is scaling its offerings and user base.

Team Structure:

• The design team likely operates within a product pod structure, collaborating closely with dedicated Product Managers, Engineers, and Data Analysts.

• Reporting structure for a Senior Product Designer typically involves reporting to a Head of Product, Design Lead, or VP of Product/Design.

Methodology:

• Data-Driven Design: A strong emphasis on using quantitative data and qualitative insights to inform design decisions and validate hypotheses.

• Iterative Development: A culture that embraces rapid iteration, A/B testing, and continuous improvement based on user feedback and performance metrics.

• User-Centricity: A commitment to understanding and solving complex user problems through simple, elegant, and intuitive solutions.

• Platform Thinking: Designing with a holistic view of the user journey across multiple product surfaces (mobile, web, business tools) to create a cohesive experience.

Company Website: https://www.franki.com/ (Assuming this is the correct website, based on common naming conventions for such platforms. Actual verification may be needed.)

📝 Enhancement Note: The company culture is geared towards rapid growth, innovation, and cross-functional teamwork. For a designer, this means being adaptable, proactive, and comfortable with ambiguity and fast-paced execution. The focus on a unified platform suggests a complex ecosystem where design plays a critical role in connecting disparate user experiences.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a mid-to-senior level position within the design function. It requires a high degree of autonomy, strategic thinking, and the ability to mentor or influence less experienced designers. The scope includes owning significant product surfaces and driving key business outcomes.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead, Head of Product, or VP of Product. They will collaborate extensively with Product Managers, Engineering Leads, and Data Scientists, acting as a key design voice in cross-functional product teams.

Operations Impact: The role directly impacts GTM operations by designing user experiences that drive customer acquisition (activation), increase customer lifetime value (engagement, retention), and facilitate revenue generation (purchase behavior, business tools). Effective design directly translates to improved conversion rates and user adoption, key operational metrics.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like fintech UX, rewards program design, or creator tool optimization.

• Leadership: Progress to a Lead Product Designer or Design Manager role, overseeing a team and setting design strategy.

• Cross-Functional Exposure: Gain broader product management or GTM strategy experience by working closely with those teams.

• System Ownership: Take on greater responsibility for the evolution and governance of the company's design system.

• Mentorship: Mentor junior designers, contributing to the growth of the design team.

📝 Enhancement Note: This role offers significant opportunities for growth within a scaling startup. Candidates should highlight how their design work contributes to operational efficiency and business growth, demonstrating an understanding of the broader GTM strategy. The potential for leadership and specialization makes it attractive for long-term career development.

🌐 Work Environment

Office Type: This is a fully remote position, with the team primarily operating within the Pacific Standard Time (PST) zone. While remote, the company conducts in-person travel for company kick-offs and mid-year meetings, fostering team cohesion and strategic alignment.

Office Location(s): While the role is remote across the US, the primary PST time zone focus suggests a concentration of team members or a preference for candidates within or adjacent to this time zone for synchronous collaboration. Los Angeles, California, is specifically mentioned as a reference point for the remote location.

Workspace Context:

• Collaborative Environment: Expect a highly collaborative remote setting, utilizing digital tools for communication, design iteration, and project management. Regular video calls, Slack channels, and shared document platforms will be essential.

• Operations Tools & Technology: The role will heavily utilize design software (Figma/Sketch), prototyping tools, collaboration platforms (Slack, Zoom), and potentially project management tools (Jira, Asana). Access to data analytics platforms will be crucial for informed design decisions.

• Team Interaction: While remote, opportunities for team interaction will be facilitated through scheduled virtual meetings, design critiques, and company-wide virtual events, supplemented by periodic in-person gatherings.

Work Schedule: The work schedule is flexible within a 40-hour work week, with an expectation of availability and active participation during core PST business hours to facilitate seamless collaboration with product, engineering, and data teams. This allows for efficient iteration and problem-solving required in a fast-paced environment.

📝 Enhancement Note: The remote-first nature with periodic in-person meetups is a common model for high-growth startups. Candidates need to be adept at remote collaboration and time management, ensuring they can contribute effectively within the specified time zone requirements for operational synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter or hiring manager to assess overall fit, experience, and salary expectations.

• Portfolio Presentation & Design Challenge: Candidates will typically present their portfolio, walking through 1-2 key case studies. This may be followed by a design challenge, either take-home or live, to assess problem-solving skills, design thinking, and execution.

• Cross-Functional Interviews: Interviews with key stakeholders, including Product Managers, Engineering Leads, and potentially other designers, to evaluate collaboration style, technical understanding, and strategic thinking.

• Final Interview: A conversation with senior leadership (e.g., VP of Product/Design) to discuss vision, culture fit, and long-term impact.

Portfolio Review Tips:

• Focus on Impact: For each case study, clearly articulate the problem, your solution, and the measurable impact (e.g., increased conversion rates, improved user engagement, reduced task completion time). Quantify results whenever possible.

• Showcase Process: Detail your design process, from initial research and ideation to iteration and final implementation. Explain why you made certain decisions.

• Highlight Collaboration: Provide examples of how you worked with cross-functional teams, managed feedback, and navigated trade-offs.

• Design System Contribution: If applicable, clearly demonstrate your role in developing or utilizing design systems, emphasizing consistency and scalability.

• Tailor to the Role: Emphasize projects that align with Franki's focus on consumer mobile apps, fintech, rewards, and creator tools.

Challenge Preparation:

• Understand the Context: If given a take-home challenge, thoroughly research Franki's existing products and target audience.

• Problem Decomposition: For live challenges, break down the problem into smaller, manageable parts. Ask clarifying questions.

• Communicate Your Thinking: Articulate your thought process clearly and concisely. Explain your assumptions and rationale.

• Focus on User Needs: Always anchor your solutions in user needs and business objectives.

• Consider Edge Cases: Think about potential edge cases, accessibility, and scalability.

📝 Enhancement Note: The emphasis on portfolio presentation and design challenges underscores the practical, output-driven nature of this role. Candidates should prepare to demonstrate not just design skills but also their ability to contribute to business objectives and work effectively within a product development lifecycle.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable given industry trends and collaborative needs), potentially Sketch or Adobe XD.

• Design System Management: Tools integrated with Figma/Sketch for component libraries, style guides, and documentation.

• Collaboration & Communication: Slack, Zoom, Google Workspace (Docs, Sheets, Slides).

• Project Management: Jira, Asana, or similar tools for tracking design tasks and project progress.

Analytics & Reporting:

• Product Analytics: Tools like Amplitude, Mixpanel, or Google Analytics for understanding user behavior and tracking KPIs.

• Data Visualization: Potentially Tableau, Looker, or internal dashboards for reviewing data insights.

CRM & Automation:

• While not a direct responsibility, familiarity with CRM concepts (like Salesforce) and marketing automation platforms may be beneficial for understanding user journeys and GTM strategies.

📝 Enhancement Note: Proficiency in modern design and collaboration tools is essential. The ability to interpret data from analytics platforms and integrate design work with engineering workflows is critical for operational efficiency.

👥 Team Culture & Values

Operations Values:

• User-First Mindset: A deep commitment to understanding and solving user problems with empathy and a focus on creating delightful experiences.

• Data-Informed Decisions: Utilizing data analytics and user research to guide design choices and measure impact, rather than relying solely on intuition.

• Bias for Action & Iteration: Embracing a fast-paced environment where quick iteration, testing, and learning are prioritized.

• Collaboration & Transparency: Working closely with cross-functional teams, sharing work openly, and valuing diverse perspectives to achieve collective goals.

• Ownership & Accountability: Taking responsibility for design outcomes and driving projects to completion with a high degree of autonomy.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be integral members of product teams, working hand-in-hand with Product Managers, Engineers, and Data Scientists from ideation through launch.

• Constructive Critiques: An environment where design work is shared regularly for feedback, fostering continuous improvement through candid and respectful critiques.

• Knowledge Sharing: Encouraging the sharing of best practices, design patterns, and learnings across the team to elevate the overall quality of design output.

📝 Enhancement Note: The values emphasize a blend of user advocacy and business acumen, a common trait in successful design roles that support GTM operations. The collaborative style is key to ensuring design efforts are aligned with broader business objectives and product roadmaps.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Craft: Excelling in a fast-paced startup environment while maintaining high standards of design quality and user experience.

• Cross-Platform Consistency: Ensuring a cohesive and unified user experience across disparate product surfaces (consumer app, web, business tools) and form factors.

• Simplifying Complexity: Designing intuitive interfaces for complex functionalities, such as fintech operations or creator tools, for non-technical users.

• Driving Adoption & Engagement: Designing features and flows that effectively improve key GTM metrics like activation, retention, and purchase conversion in a competitive market.

• Remote Collaboration: Navigating effective communication and collaboration within a fully remote team, requiring proactive engagement and clear articulation.

Learning & Development Opportunities:

• Deep Domain Expertise: Gaining in-depth knowledge of the rewards, fintech, and local discovery spaces.

• Product Strategy Influence: Contributing to higher-level product strategy and roadmap decisions.

• Design System Leadership: Taking ownership of the evolution and governance of a growing design system.

• Mentorship & Leadership: Developing leadership skills by mentoring junior designers and potentially leading design initiatives.

• Exposure to GTM Operations: Understanding how design directly impacts marketing, sales, and customer success through close collaboration.

📝 Enhancement Note: The challenges presented are typical for a senior role in a scaling tech company. Framing these challenges as opportunities for growth and skill development is crucial for candidates. The emphasis on GTM metrics highlights the operational relevance of the design work.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance user needs with business objectives. How did you approach it, and what was the outcome?" (Focus on demonstrating an understanding of GTM impact and trade-offs.)

• "Walk us through a product you designed that significantly improved a key metric like activation or conversion. What was your process, and how did you measure success?" (Prepare a case study emphasizing quantifiable results.)

• "How do you approach designing for complex systems or features where users might have varying levels of technical proficiency?" (Highlight your ability to simplify and create intuitive workflows.)

• "Describe your experience contributing to or building a design system. How do you ensure consistency and scalability?" (Focus on process, governance, and impact.)

Company & Culture Questions:

• "What interests you about Franki and our mission?" (Research the company's mission, products, and recent news.)

• "How do you handle constructive criticism or disagreement on design decisions?" (Showcase a collaborative and growth-oriented mindset.)

• "Describe your ideal work environment and how you thrive in a fast-paced, remote setting." (Highlight adaptability, self-motivation, and communication skills.)

Portfolio Presentation Strategy:

• Storytelling: Frame each case study as a narrative. Clearly define the problem, your role, the journey, the solution, and the impact.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs. Show how your work moved the needle on key business objectives.

• Show Your Process: Don't just show final screens; explain your thought process, research findings, iterations, and decision-making rationale.

• Highlight Collaboration: Mention how you worked with other teams and incorporated their feedback.

• Be Concise: Focus on your most impactful projects and be prepared to answer questions thoroughly but efficiently.

📝 Enhancement Note: Interview preparation should focus on demonstrating how the candidate's design skills directly contribute to operational efficiency, user acquisition, and business growth. Emphasize data-driven decision-making and cross-functional collaboration.

📌 Application Steps

To apply for this Sr. Product Designer position:

• Submit your application through the provided application link on ats.rippling.com.

• Portfolio Customization: Tailor your portfolio to highlight 2-3 projects that best demonstrate your experience in consumer mobile app design, user journey optimization, and driving key GTM metrics (activation, conversion, retention). Emphasize projects involving fintech, rewards, or social platforms if applicable.

• Resume Optimization: Ensure your resume clearly outlines your 5+ years of experience, highlighting achievements with quantifiable results. Use keywords such as "Product Design," "UX/UI," "Consumer Mobile Apps," "Design Systems," "User Research," "Data-Driven Design," and "GTM Impact."

• Interview Preparation: Practice articulating your design process, problem-solving approach, and the business impact of your work. Prepare to present your portfolio case studies with a focus on storytelling and measurable outcomes. Research Franki's mission, products, and target audience thoroughly.

• Company Research: Understand Franki's position in the market, its core products (consumer app, creator tools, fintech, rewards), and its company culture. Prepare thoughtful questions about the role, team, and company strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.