Sr Manager, UX Design , Prime Video Experience Design (PVXD)

📍 Job Overview

Job Title: Sr. Manager, UX Design, Prime Video Experience Design (PVXD)

Company: Amazon

Location: San Francisco, California, United States

Job Type: Full-time

Category: User Experience (UX) Design Management / Product Design Leadership

Date Posted: 2026-06-22

Experience Level: 10+ years professional UX/product design, 5+ years in design management

Remote Status: On-site

🚀 Role Summary

• Lead and mentor a team of UX Designers focused on future-proofing Prime Video's customer discovery experience through AI, conversational interfaces, and personalized content engagement.

• Define and champion the long-term design vision (2+ years out) for intelligent discovery, including the seamless integration of AI assistants like Alexa+.

• Collaborate closely with cross-functional partners in Product Management, Engineering, and Science to translate ambitious product strategies into exceptional user experiences at scale.

• Serve as a key design lieutenant to senior creative and executive leadership, ensuring design excellence and cohesive direction across the broader Prime Video organization.

📝 Enhancement Note: This role is positioned at the strategic intersection of cutting-edge AI interaction design and high-impact consumer product leadership within a major entertainment platform. The focus on "next generation" experiences, AI, and conversational interfaces indicates a significant opportunity to shape future product roadmaps and customer engagement strategies.

📈 Primary Responsibilities

• Team Leadership & People Management:

  • Directly lead, mentor, and manage a team of UX Designers, fostering their career development, providing growth opportunities, and elevating the overall design quality.
  • Cultivate a high-performance culture of design excellence, fostering collaboration and innovation among a geographically distributed team.
  • Build strong relationships with senior individual contributors, empowering them to deliver impactful work while offering consistent coaching and clear career progression paths.

• Vision & Strategy:

  • Own the overarching design vision for conversational AI experiences, advanced search functionalities, and Alexa+ integration within the Prime Video ecosystem.
  • Develop and articulate forward-looking concepts (2+ years ahead) for how customers will discover and interact with content via AI and natural language interfaces.
  • Collaborate with horizontal design leadership to ensure design consistency and synergy across the entire Prime Video product landscape.
  • Act as a critical creative partner to senior leadership, providing executive-level design direction and strategic insights that can be applied across diverse product areas.

• Product & Cross-Functional Partnership:

  • Engage directly with Product Management (PVPD), Engineering, and Science teams responsible for developing core AI models for search, personalization, and Alexa+ integration.
  • Define team goals and manage the design workstream in close partnership with product leadership, ensuring comprehensive support for the discovery team's design needs.
  • Work with Design Systems teams to develop and implement new UI components specifically tailored for AI-powered and conversational user experiences.
  • Ensure that the design strategy is aligned with key business pillars, including commerce, customer growth, and the global application experience.

• Creative Excellence:

  • Establish and uphold exceptionally high standards for consumer-facing design, emphasizing visual craft, polish, and meticulous attention to detail.

  • Bring a strong, informed perspective on designing for conversational interactions, multi-intent scenarios, and large-scale AI-driven consumer interfaces.

  • Present design strategies and work artifacts to executive leadership, effectively driving alignment and facilitating informed decision-making.

📝 Enhancement Note: The emphasis on "design lieutenant" and "executive-level creative leadership" suggests this role requires not only strong design skills but also significant strategic influence and the ability to operate effectively in a high-stakes, senior stakeholder environment. The responsibility for "defining experiences that don't exist yet" highlights the innovative and forward-thinking nature of the position.

🎓 Skills & Qualifications

Education:

• Master's degree in Design, Human-Computer Interaction (HCI), or a related field is preferred.

• A Bachelor's degree in a relevant field combined with extensive experience will also be considered. Experience:

• A minimum of 10 years of professional experience in UX/product design is required.

• At least 5 years of demonstrated experience in design management, including leading and scaling design teams.

• Proven track record of managing teams of 8 or more direct and/or indirect reports.

• Experience managing distributed teams across multiple geographic locations. Required Skills:

• UX/Product Design: Extensive experience in designing consumer-facing products with a strong emphasis on visual craft and meticulous attention to detail.

• Design Leadership: Demonstrated ability to lead, mentor, and grow design teams, fostering a culture of excellence and collaboration.

• Conversational AI & AI-driven Interfaces: Proven experience designing intuitive and effective conversational interfaces, AI-powered experiences, or intelligent assistants for consumer audiences.

• Product Strategy: Ability to define multi-year design visions and translate ambiguous, complex problem spaces into clear, actionable strategies.

• Executive Partnership: Track record of successful collaboration with and influence over executive leadership (VP level and above) to shape product direction.

• Modern Design Tools: Proficiency with industry-standard design tools such as Figma.

• Cross-functional Collaboration: Experience working effectively with Product Management, Engineering, and Science teams.

Preferred Skills:

• Entertainment/Media Domain: Experience in the entertainment, streaming, or large-scale consumer media industries.

• Search & Personalization: Background in designing for search, recommendation engines, or personalization systems.

• Conversational Design Frameworks: Familiarity with design frameworks for chatbots, multi-intent conversational flows, or voice interfaces.

• AI/ML Collaboration: Experience working closely with Science and Machine Learning teams on AI-driven product experiences.

• Design Systems & Standards: Proven ability to influence and drive org-wide design culture, systems, or standards.

• Data-Informed Design: Familiarity with experimentation frameworks (e.g., A/B testing) and leveraging data to inform design decisions.

📝 Enhancement Note: The requirement for "consumer design flair, polish, and meticulous attention to detail" combined with experience in "conversational experiences" and "AI-driven interfaces" strongly suggests a need for candidates who can balance aesthetic quality with complex interaction design for highly scalable products. The preference for entertainment/streaming experience further refines the ideal candidate profile.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Consumer-Facing Product Design: A robust portfolio showcasing high-fidelity designs for consumer-facing products, demonstrating exceptional visual craft and user-centricity.

• AI/Conversational Experience: Specific case studies detailing the design process for conversational interfaces, AI assistants, or intelligent discovery features, highlighting problem definition, user flows, interaction models, and final execution.

• Strategic Vision & Ambiguity: Examples demonstrating the ability to define a multi-year design vision and navigate ambiguous problem spaces, translating them into concrete product strategies.

• Leadership & Team Impact: Evidence of leadership in design, showcasing how you've mentored teams, influenced product direction, and driven design excellence within an organization.

• Tool Proficiency: Visual evidence of work created using modern design tools like Figma, demonstrating proficiency in complex design systems and prototyping.

Process Documentation:

• Design Process Methodology: Clearly articulate your team's or your personal approach to the end-to-end design process for AI and conversational products, from initial research and strategy to final implementation and iteration.

• Cross-Functional Workflow: Document how you and your team collaborate with Product Management, Engineering, and Science, emphasizing communication, feedback loops, and decision-making processes.

• Design System Integration: Showcase how you've leveraged or contributed to design systems, particularly for new components required for AI-driven or conversational features.

• Metrics & Impact: Present how design initiatives are measured for success, including examples of how user data, experimentation, and performance metrics informed design decisions and demonstrated ROI.

📝 Enhancement Note: For this senior management role, the portfolio is critical not just for showcasing design output but for demonstrating strategic leadership, the ability to manage ambiguity, and the capacity to drive innovation in complex domains like AI and conversational design. Candidates should be prepared to articulate their process for building and leading high-performing design teams.

💵 Compensation & Benefits

Salary Range:

• The estimated base salary range for this position in San Francisco, California is $198,400 - $268,400 USD annually. Benefits:

• Equity: Includes sign-on payments and Restricted Stock Units (RSUs), providing ownership and potential for significant long-term financial growth.

• Health & Wellness: Comprehensive medical, dental, and vision insurance; prescription drug coverage; basic life and AD&D insurance with options for supplemental life plans.

• Support Services: Employee Assistance Program (EAP), dedicated mental health support, and a medical advice line.

• Financial Planning: Flexible Spending Accounts (FSAs) for healthcare and dependent care, and 401(k) matching program.

• Family Support: Generous parental leave and adoption/surrogacy reimbursement coverage.

• Time Off: Paid Time Off (PTO) for rest and rejuvenation.

Working Hours:

• The standard work schedule is typically 40 hours per week, aligning with full-time employment expectations.

📝 Enhancement Note: The salary range provided is a competitive benchmark for a Sr. Manager UX Design role in a high-cost-of-living area like San Francisco, especially within a large technology company like Amazon. The extensive benefits package, particularly the inclusion of RSUs and robust health/wellness support, reflects Amazon's commitment to employee well-being and long-term retention. The mention of "Los Angeles County applicants" and "San Francisco Fair Chance Ordinance" in the original description suggests that while the role is based in San Francisco, Amazon adheres to local employment regulations across its operational hubs.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, E-commerce, Digital Media & Entertainment, Cloud Computing (Amazon Web Services). Prime Video operates within the highly competitive streaming and entertainment sector, leveraging Amazon's vast technological infrastructure and customer base.

Company Size: Amazon is a global technology giant, employing over 1.5 million people worldwide. This scale offers immense resources, complex organizational structures, and opportunities for impact across diverse business units.

Founded: Amazon was founded in 1994 by Jeff Bezos, initially as an online bookstore. Its evolution into a global e-commerce, cloud computing, digital streaming, and artificial intelligence powerhouse is a testament to its innovation-driven culture.

Team Structure:

• Operations Focus: The PVXD (Prime Video Experience Design) team is a specialized design group within Prime Video, likely comprising various design disciplines (UX, UI, content design, research) focused on enhancing the customer experience.

• Reporting: This Sr. Manager role likely reports into a Director or VP of Design within Prime Video or a broader Amazon entertainment/devices division. The team itself consists of direct reports who are UX Designers, potentially with specialization in AI, conversational design, or search.

• Collaboration: Expect close, continuous collaboration with Product Management, Engineering, Science (AI/ML specialists), Design Systems, and potentially Marketing and Content Acquisition teams to ensure cohesive product development and user experience.

Methodology:

• Data-Driven Innovation: Amazon heavily relies on data analytics, A/B testing, and customer feedback to inform product decisions and drive continuous improvement. Design decisions are expected to be backed by data and user research.

• Customer Obsession: A core Amazon leadership principle, this means starting with the customer and working backward. Design strategies must deeply consider customer needs, pain points, and desired outcomes.

• Bias for Action & Experimentation: Amazon encourages rapid iteration, experimentation, and a willingness to test new ideas. Design teams are expected to be agile and adapt quickly based on learnings.

Company Website: https://www.amazon.com

📝 Enhancement Note: The "Sr. Manager, UX Design" role within Prime Video is situated within a complex, matrixed organization. Success will depend on navigating this structure effectively, building strong relationships, and demonstrating influence through data-backed design rationale and strategic vision. The strong emphasis on AI and conversational interfaces suggests this team is at the forefront of Amazon's efforts to integrate advanced technologies into its consumer entertainment offerings.

📈 Career & Growth Analysis

Operations Career Level: This role is a senior management position, signifying a leadership track within the UX design discipline. It involves managing a team, setting strategic direction, and influencing product roadmaps at a significant scale. The "Sr. Manager" title implies a level of autonomy and responsibility for major product areas.

Reporting Structure: The Sr. Manager will report to a senior design executive (Director/VP) and will manage a team of individual contributor UX Designers. Collaboration with peers in Product Management, Engineering, and Science will be constant and critical for project success.

Operations Impact: The operations of this role directly impact how hundreds of millions of customers discover, engage with, and consume content on Prime Video. By defining the future of AI-driven discovery and conversational interfaces, this role has the potential to significantly influence user acquisition, retention, content consumption, and ultimately, Prime Video's market position and revenue.

Growth Opportunities:

• Leadership Advancement: Potential to advance to Director or VP level roles within Amazon's design organization, managing larger teams and broader product portfolios.

• Specialization: Deepen expertise in cutting-edge areas such as conversational AI design, generative AI applications in UX, advanced personalization systems, and future of entertainment interfaces.

• Cross-Organizational Influence: Opportunity to contribute to Amazon's overall design strategy and culture, potentially influencing design standards and practices across other Amazon divisions.

• Mentorship & Development: Develop strong people management and leadership skills by guiding and growing a talented team of designers, potentially becoming a key mentor for future design leaders.

📝 Enhancement Note: This role offers a unique opportunity to lead design for a critical, forward-looking component of a major consumer platform. The combination of people management, strategic vision setting, and deep involvement in emerging technologies like AI positions this role as a significant step for experienced UX leaders looking to make a substantial impact.

🌐 Work Environment

Office Type: This is an on-site role, indicating a preference for in-person collaboration and team synergy within Amazon's corporate office environment in San Francisco.

Office Location(s): The primary office location is San Francisco, California. Amazon maintains significant office space in this city, likely offering modern facilities designed for collaboration and innovation.

Workspace Context:

• Collaborative Hub: Amazon offices are typically designed to foster collaboration, with open-plan areas, meeting rooms, and communal spaces. This environment is conducive to the frequent interaction required for cross-functional teamwork.

• Tools & Technology: Access to state-of-the-art design software, hardware, prototyping tools, and internal Amazon platforms for design and development.

• Team Interaction: Opportunities for daily interaction with direct reports, peers, and stakeholders, facilitating agile workflows, brainstorming sessions, and design reviews.

Work Schedule: While the standard is 40 hours/week, the fast-paced nature of the tech industry, especially at Amazon, may require flexibility and dedication beyond standard hours during critical project phases or launches. The focus on AI and future experiences suggests a culture of innovation that thrives on dedicated effort.

📝 Enhancement Note: The on-site requirement for this leadership role underscores Amazon's belief in the value of in-person collaboration for complex, strategic initiatives, especially those involving nascent technologies like advanced AI. It suggests an environment where direct mentorship and spontaneous problem-solving are highly valued.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will likely conduct an initial phone screen to assess basic qualifications, experience, and cultural fit.

• Hiring Manager Interview: A conversation with the hiring manager to delve deeper into your management experience, design philosophy, strategic thinking, and specific examples of leading teams and defining product visions.

• Portfolio Review & Design Deep Dive: A dedicated session where you will present your portfolio, focusing on 2-3 key case studies that highlight your experience with AI, conversational design, consumer products, and leadership. Expect detailed questions about your process, decision-making, and impact.

• Cross-Functional Interviews: Interviews with peers from Product Management, Engineering, and Science to assess your collaboration style, ability to influence, and understanding of technical constraints and opportunities.

• Executive/Senior Leadership Interview: A final interview with a senior leader (Director/VP level) to evaluate your strategic thinking, executive presence, and alignment with Amazon's leadership principles and company vision.

Portfolio Review Tips:

• Curate Strategically: Select case studies that directly align with the job description's emphasis on AI, conversational design, consumer-facing products, and leadership.

Prioritize projects where you defined strategy or led significant design initiatives.

• Structure for Impact: For each case study, clearly articulate:

  • The problem statement and business/user context.
  • Your role and responsibilities.
  • The design process followed (research, ideation, prototyping, iteration).
  • Key challenges encountered and how you overcame them.
  • The final solution and its impact (quantified with metrics where possible).
  • Your leadership's contribution and team dynamics.

• Highlight AI/Conversational Expertise: Explicitly detail your approach to designing for AI and conversational interfaces, including challenges related to multi-intent, natural language understanding, and user trust.

• Demonstrate Leadership: Use examples to show how you mentored designers, influenced product strategy, collaborated with stakeholders, and drove design excellence.

• Be Ready to Discuss: Prepare to discuss your design philosophy, your approach to managing teams, how you handle ambiguity, and your vision for the future of entertainment discovery.

Challenge Preparation:

• Strategic Thinking Exercise: You might be asked to outline a design strategy for a hypothetical Prime Video feature or to critique an existing one from a strategic perspective. Focus on customer needs, business goals, and technological feasibility.

• Leadership Scenario: Be prepared for questions about managing team conflicts, developing talent, or navigating stakeholder disagreements.

• Process Improvement: Consider how you would improve the design process for AI-driven features within Amazon's specific context.

📝 Enhancement Note: The interview process is designed to rigorously assess both design craft and leadership capabilities. A strong portfolio that clearly articulates strategic thinking, process, and quantifiable impact, particularly in the AI and conversational design space, is paramount. Candidates should prepare to "think like an Amazonian" by demonstrating customer obsession, bias for action, and a data-driven mindset.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration, especially for managing design systems and distributed teams.

• Prototyping Tools: Beyond Figma, familiarity with tools like InVision, Principle, or Axure may be beneficial for complex interactions.

• Design Systems Tools: Experience with tools and methodologies for creating, maintaining, and scaling design systems (e.g., Storybook, Zeroheight) is highly valued.

Analytics & Reporting:

• Data Analysis Platforms: Familiarity with tools used for A/B testing, user behavior analytics (e.g., Amplitude, Mixpanel, internal Amazon tools), and performance reporting is crucial for data-informed design.

• Visualization Tools: Experience with tools for creating dashboards and reports (e.g., Tableau, Looker, or internal equivalents) to communicate insights to stakeholders.

CRM & Automation:

• While not directly a CRM role, understanding how user data flows from various systems (including potential CRM-like functionalities for user profiling) into design considerations is important.

• Collaboration & Project Management: Tools such as Jira, Confluence, Asana, or Trello are standard for managing design sprints, workflows, and cross-functional project tracking.

• Communication Platforms: Slack, Microsoft Teams, and internal Amazon communication tools will be essential for daily team and cross-functional interactions.

📝 Enhancement Note: The emphasis on Figma suggests a modern, collaborative design workflow. The mention of "Science/ML teams" and "experimentation frameworks" indicates a need for designers who are comfortable working with data, algorithms, and iterative product development cycles, likely leveraging internal Amazon tools for analytics and experimentation.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: Deeply understand and advocate for the customer in all design decisions, working backward from their needs and expectations.

• Ownership: Take responsibility for the design vision and execution, driving initiatives forward with a sense of accountability and commitment.

• Invent and Simplify: Continuously seek innovative solutions to complex problems, simplifying user experiences and processes to deliver maximum value.

• Learn and Be Curious: Maintain a growth mindset, actively seeking new knowledge about AI, user behavior, and emerging technologies to inform design practice.

• High Standards: Uphold exceptional quality in design craft, strategic thinking, and team leadership, never settling for mediocrity.

• Dive Deep: Engage thoroughly with problems and data, ensuring a comprehensive understanding before making strategic decisions.

Collaboration Style:

• Cross-functional Partnership: Proactive and transparent collaboration with Product, Engineering, and Science teams, fostering mutual respect and shared ownership of product outcomes.

• Data-Informed Dialogue: Engaging in constructive debates and decision-making processes informed by user research, data analytics, and experimentation results.

• Feedback Culture: Openness to giving and receiving constructive feedback within the design team and with cross-functional partners to drive continuous improvement.

• Agile & Iterative: Embracing an iterative design approach, comfortable with rapid prototyping, testing, and adapting designs based on learnings and evolving requirements.

📝 Enhancement Note: Amazon's leadership principles are deeply ingrained in its culture. For this role, demonstrating "Customer Obsession," "Ownership," and "Invent and Simplify" will be critical. The collaboration style should reflect a proactive, data-driven approach to working with technical and product counterparts.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: Defining and executing design strategies for "experiences that don't exist yet" requires comfort with ambiguity and the ability to create clarity through structured design thinking.

• Scaling AI Interactions: Designing effective, trustworthy, and scalable conversational AI and intelligent discovery experiences for a global audience presents complex interaction design and ethical challenges.

• Cross-Functional Alignment: Ensuring alignment across diverse teams (Product, Engineering, Science, Design Systems) with potentially competing priorities requires strong communication and negotiation skills.

• Maintaining Design Bar: Upholding exceptionally high standards for visual craft and user experience in a fast-paced, large-scale environment demands constant vigilance and effective team management.

• Rapid Technological Evolution: Staying abreast of and integrating rapidly advancing AI and machine learning technologies into user experiences requires continuous learning and adaptation.

Learning & Development Opportunities:

• AI & Conversational Design Expertise: Deepen specialized knowledge in designing for AI, large language models, voice interfaces, and complex multi-intent conversational systems.

• Leadership Development: Hone people management, strategic planning, and executive communication skills through hands-on experience and Amazon's internal leadership development programs.

• Industry Trends & Research: Opportunities to engage with cutting-edge research in HCI, AI, and the future of entertainment, potentially through conferences, internal research groups, or partnerships.

• Cross-Disciplinary Collaboration: Gain exposure to advanced AI/ML concepts and product development methodologies by working closely with world-class Science and Engineering teams.

📝 Enhancement Note: This role offers significant opportunities for professional growth by tackling complex, forward-looking challenges. Success will hinge on the candidate's ability to embrace these challenges as learning opportunities and leverage Amazon's resources to develop new skills and expertise.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for defining a multi-year design vision for a complex product area like AI-driven content discovery. How do you balance innovation with feasibility?"

  • Preparation: Focus on your methodology for strategic foresight, user-centered problem definition, and translating abstract concepts into actionable roadmaps. Emphasize how you involve stakeholders and use data.

• "How would you foster a culture of design excellence and innovation within a distributed team of UX designers working on cutting-edge AI features?"

  • Preparation: Discuss your approach to mentorship, setting standards, facilitating collaboration, and creating an environment where designers feel empowered to experiment and push boundaries.

• "Walk me through a time you had to influence executive leadership (VP+) to adopt a new design direction or strategy. What was the situation, your approach, and the outcome?"

  • Preparation: Prepare a STAR (Situation, Task, Action, Result) story that demonstrates your ability to communicate complex design ideas persuasively to senior stakeholders, backed by data and strategic rationale.

Company & Culture Questions:

• "How do you embody Amazon's 'Customer Obsession' leadership principle in your design management approach?"

  • Preparation: Provide specific examples of how you prioritize customer needs, conduct user research, and ensure customer insights drive design decisions within your team.

• "Describe your experience working with Product Management, Engineering, and Science teams. How do you ensure effective collaboration and alignment on AI-driven projects?"

  • Preparation: Detail your strategies for building strong cross-functional relationships, managing differing perspectives, and driving consensus towards shared goals.

• "How do you measure the impact of design on business goals, particularly for AI and conversational experiences?"

  • Preparation: Discuss your familiarity with relevant metrics (e.g., engagement, conversion, task success, NPS, retention) and your process for designing experiments and analyzing data to demonstrate design's contribution to KPIs.

Portfolio Presentation Strategy:

• Narrative Flow: Structure your presentation to tell a compelling story for each case study, highlighting the problem, your unique contribution, the process, and the measurable impact.

• Focus on Leadership: For each example, clearly articulate your role as a leader – how you guided the team, made strategic decisions, influenced stakeholders, and drove the project to completion.

• AI/Conversational Deep Dive: Be prepared to go into detail on the specific challenges and solutions related to designing AI and conversational interfaces, showcasing your expertise in this domain.

• Visual Clarity & Polish: Ensure your presentation slides are clean, visually appealing, and professional, reflecting the high standards expected for this role.

• Interactive Elements: If possible, use interactive prototypes or mockups to showcase the user experience dynamically.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of strategic foresight, strong leadership acumen, deep expertise in AI/conversational design, and a clear understanding of Amazon's culture and principles. Anticipate behavioral questions and be ready to back up your experience with concrete examples.

📌 Application Steps

To apply for this Sr. Manager, UX Design position at Amazon:

• Submit your application through the official Amazon Jobs portal via the provided URL.

• Portfolio Customization: Tailor your resume and portfolio to highlight your experience in design management, AI/conversational design, consumer-facing products, and strategic vision setting. Ensure your portfolio prominently features case studies relevant to Prime Video's focus areas.

• Resume Optimization: Clearly articulate your leadership experience, team management scope (number of reports), and specific contributions to product strategy and user experience innovation, using keywords from the job description.

• Interview Preparation: Thoroughly prepare for each stage of the interview process, focusing on demonstrating Amazon's leadership principles, your strategic thinking, and your ability to lead design teams in complex, innovative environments. Practice presenting your portfolio and articulating your design process and impact.

• Company Research: Deeply research Prime Video's current offerings, its competitive landscape, and Amazon's broader strategy regarding AI, entertainment, and customer experience. Understand how this role contributes to those objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.