Sr. Manager, UX

📍 Job Overview

Job Title: Sr. Manager, UX

Company: Visa

Location: San Francisco, CA, United States

Job Type: Full time

Category: Marketing Operations / Go-To-Market Strategy

Date Posted: 2026-08-18

Experience Level: 10+ years

Remote Status: Hybrid (3 days in office required)

🚀 Role Summary

• This role is pivotal in shaping and executing marketing strategies to achieve Visa's overarching business and brand objectives within the global payments technology sector.

• It requires a strategic leader to oversee the entire product life cycle, from initial market assessment and technical product development through to defining and launching promotional activities.

• The position demands strong cross-functional collaboration to align marketing initiatives with sales support, advertising, and multi-channel program development.

• A key aspect of this role is leveraging digital fluency and emerging technologies, including Generative AI tools, to enhance marketing effectiveness and drive innovation.

📝 Enhancement Note: While the job title is "Sr. Manager, UX", the description clearly outlines responsibilities more aligned with a Sr. Marketing Manager role, focusing on strategy, program development, product launches, and promotional activities within the payments technology industry. The "UX" aspect is not detailed, suggesting this might be a miscategorization in the source or a broader interpretation of "User Experience" encompassing customer engagement through marketing. This enhancement focuses on the described marketing functions.

📈 Primary Responsibilities

• Develop and implement comprehensive marketing objectives, strategies, and programs that directly support Visa's business growth and brand enhancement goals.

• Lead the strategic planning and execution of company-wide marketing programs, encompassing product life cycle management and the coordination of technical product development initiatives.

• Define, plan, and execute impactful promotional activities and product launch strategies across a diverse range of communication and sales channels.

• Conduct thorough market potential assessments, identifying key growth opportunities and strategic market entry points for Visa's payment solutions.

• Foster and manage strong collaborative relationships with cross-functional teams, including product development, sales, and regional marketing, to ensure seamless integration and successful execution of marketing plans.

• Oversee the development and articulation of company market requirements for specific products or product lines, ensuring alignment with customer needs and business objectives.

• Provide technical sales support and contribute to product advertising and promotion strategies to enhance market penetration and brand visibility.

• Leverage digital fluency and expertise in emerging technologies, such as Generative AI (e.g., ChatGPT, Microsoft Copilot), to optimize marketing workflows and campaigns.

📝 Enhancement Note: The responsibilities listed are typical for a senior marketing strategist or product marketing manager, emphasizing strategic planning, program execution, market analysis, and cross-functional leadership. The integration of Generative AI highlights a forward-thinking approach to marketing operations and campaign optimization.

🎓 Skills & Qualifications

Education:

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field is required.

• An Advanced Degree (e.g., Masters, MBA, JD, MD) is preferred and may substitute for some years of experience. Experience:

• A minimum of 8 years of relevant professional experience is required with a Bachelor's Degree.

• Alternatively, at least 5 years of experience with an Advanced Degree (e.g., Masters, MBA, JD, MD) or 2 years of experience with a PhD.

• Preferred candidates will have 9+ years of relevant experience with a Bachelor's Degree, or 7+ years with an Advanced Degree, or 3+ years with a PhD. Required Skills:

• Proven experience in developing and executing comprehensive marketing strategies and programs.

• Demonstrated ability in product life cycle planning and understanding of technical product development processes.

• Expertise in defining and implementing effective promotional activities and go-to-market plans.

• Strong capabilities in coordinating and leading cross-functional teams to achieve marketing objectives.

• Experience in assessing market potential, identifying growth opportunities, and developing market requirements.

• Proficiency in digital marketing principles and application of emerging technologies, including Generative AI tools.

• Excellent communication, presentation, and interpersonal skills to effectively engage with stakeholders at all levels. Preferred Skills:

• Extensive experience in leading marketing communications and creative development initiatives.

• Demonstrated success in developing and implementing multi-channel marketing programs.

• Background in providing technical sales support and executing product advertising campaigns.

• Experience in defining company market requirements for specific products or product lines within the financial services or payments technology sector.

• Familiarity with Agile methodologies for marketing program execution.

• Ability to analyze market trends and competitive landscapes to inform strategic decisions.

📝 Enhancement Note: The experience requirements are substantial, indicating a need for seasoned professionals. The preferred skills highlight a desire for candidates with broad marketing expertise, including creative development, multi-channel strategy, and a strong understanding of the payments industry.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 comprehensive case studies demonstrating successful marketing strategy development and execution from concept to completion.

• Each case study should clearly outline the initial market challenge, the strategic approach taken, the specific marketing programs implemented, and measurable outcomes.

• Highlight experience with product life cycle management, illustrating how marketing strategies evolved with product stages.

• Include examples of cross-functional project leadership, detailing collaboration with product, sales, and technical teams.

• Demonstrate proficiency in market analysis, including market sizing, competitive intelligence, and opportunity identification. Process Documentation:

• Provide documentation or detailed descriptions of processes used for developing marketing objectives and strategies.

• Illustrate processes for planning and executing product launches, including go-to-market strategies and promotional campaign timelines.

• Showcase methodologies for assessing market potential and defining product market requirements.

• Detail processes for coordinating with cross-functional teams, emphasizing communication and alignment protocols.

📝 Enhancement Note: For a role at this level, a robust portfolio is critical. Candidates should be prepared to detail their strategic thinking, execution capabilities, and impact through quantifiable results. The emphasis on process documentation suggests Visa values structured approaches to marketing operations.

💵 Compensation & Benefits

Salary Range:

• The estimated salary range for this position in San Francisco, CA is $153,700 to $246,200 USD per year.

• This range may include potential sales incentive payments, if applicable to the specific responsibilities within the role.

• Actual compensation will be determined by job-related factors such as knowledge, skills, experience, and geographic location.

• The position may also be eligible for bonus and equity. Benefits:

• Comprehensive Medical, Dental, and Vision insurance.

• 401(k) retirement savings plan.

• Flexible Spending Account (FSA) / Health Savings Account (HSA) options.

• Life Insurance coverage.

• Paid Time Off (PTO) for vacation, sick leave, and holidays.

• Wellness Program to support employee health and well-being.

• Potential for annual Bonus and Equity awards, reflecting performance and company success. Working Hours:

• Varies upon the needs of the department, suggesting flexibility but also the potential for demanding periods.

• A standard full-time work schedule is implied, with potential for extended hours during critical campaign periods or product launches.

📝 Enhancement Note: The salary range provided is competitive for a Sr. Manager level in a high-cost-of-living area like San Francisco, especially within the financial technology sector. The inclusion of bonus and equity indicates a performance-driven compensation structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Payments Technology / Financial Services. Visa operates as a global leader in digital payments, facilitating transactions and enabling financial services innovation worldwide. The company's mission is to uplift everyone, everywhere by being the best way to pay and be paid.

Company Size: Large Enterprise (Visa is a global corporation with tens of thousands of employees). This implies a structured environment with established processes, ample resources, and significant opportunities for career advancement and impact.

Founded: 1958. With a long history, Visa has a deep understanding of the payments landscape and a strong reputation for reliability and innovation.

Team Structure:

• The Sr. Manager, UX (or Marketing, as described) likely operates within a larger Marketing or Product organization.

• Reporting to a Director or VP of Marketing/Product.

• Will collaborate extensively with Product Management, Sales, Engineering, Legal, and Regional Marketing teams.

• The team structure likely emphasizes specialized functions within marketing, with potential for global and regional alignment. Methodology:

• Data-driven decision-making is a cornerstone of Visa's operations, with a focus on analyzing market trends, customer behavior, and campaign performance.

• Emphasis on strategic planning and execution, ensuring alignment between marketing initiatives and overall business objectives.

• A culture of innovation, encouraging the adoption of new technologies and approaches, such as Generative AI, to enhance customer experiences and operational efficiency.

• Strong focus on risk management and compliance, given the nature of the financial services industry.

Company Website: https://usa.visa.com/

📝 Enhancement Note: Visa's culture is characterized by its global reach, commitment to innovation, and focus on driving the future of payments. For a marketing role, this translates to a dynamic environment where strategic thinking and execution are paramount, with a need to stay abreast of technological advancements.

📈 Career & Growth Analysis

Operations Career Level: Sr. Manager. This level signifies a mid-to-senior management position requiring significant experience, strategic oversight, and the ability to lead initiatives with substantial impact. It involves managing complex projects, influencing stakeholders, and contributing to departmental strategy.

Reporting Structure: Typically reports to a Director or VP level. This provides exposure to senior leadership and opportunities to understand broader business strategies. Direct reports are possible at this level, but the description focuses more on program leadership and cross-functional influence.

Operations Impact: This role has a direct impact on Visa's business and brand objectives by shaping how products are perceived and adopted in the market. Successful marketing strategies can drive revenue growth, increase market share, and enhance brand loyalty within the critical payments technology sector.

Growth Opportunities:

• Leadership Advancement: Potential to advance to Director or VP roles within Marketing, Product Marketing, or related GTM functions.

• Skill Specialization: Opportunity to deepen expertise in specific areas such as digital marketing, product marketing, AI-driven marketing, or international market strategy.

• Cross-Functional Experience: Exposure to various business units and geographies within Visa, fostering a holistic understanding of the company's operations and strategy.

• Industry Influence: Potential to lead initiatives that shape the future of payments marketing and contribute to Visa's thought leadership in the industry.

📝 Enhancement Note: Visa, as a global leader, offers substantial career development pathways. The Sr. Manager role is a critical stepping stone for individuals aiming for senior leadership positions in marketing and GTM functions within large, complex organizations.

🌐 Work Environment

Office Type: Hybrid work environment, requiring a minimum of 3 days per week in the San Francisco office. This suggests a collaborative office culture balanced with flexibility.

Office Location(s): San Francisco, CA, United States. This location offers access to a vibrant tech and business ecosystem, facilitating networking and industry engagement.

Workspace Context:

• The office environment is likely designed to foster collaboration, with shared workspaces, meeting rooms, and common areas for team interaction.

• Access to modern office technology and digital tools will be standard, supporting efficient work practices.

• Opportunities for interaction with diverse teams across marketing, product, and other business functions will be frequent, promoting knowledge sharing and synergy. Work Schedule:

• "Varies upon the needs of the department." This indicates a dynamic work environment where flexibility and adaptability are key. While a standard 40-hour work week is typical, employees should be prepared for periods of higher intensity, particularly around product launches or strategic campaign rollouts. Travel is estimated at 5-10%.

📝 Enhancement Note: The hybrid model at Visa aims to balance the benefits of in-person collaboration and team cohesion with the flexibility of remote work, a common trend in large tech companies.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter call to assess basic qualifications, interest, and cultural fit.

• Hiring Manager Interview: In-depth discussion of experience, responsibilities, and strategic thinking. This is where your portfolio will be introduced.

• Panel Interview: Meeting with cross-functional stakeholders (e.g., Product Managers, Sales Leaders, other Marketing Managers) to evaluate collaboration skills and strategic alignment.

• Case Study/Presentation: A common step for Sr. Manager roles. You may be asked to present a marketing strategy for a hypothetical Visa product or analyze a past campaign.

• Final Interview: Often with a senior leader (Director/VP) to discuss long-term vision, leadership potential, and final alignment.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your most impactful projects that best align with Visa's business and the role's requirements (marketing strategy, product launches, market analysis).

• Quantify Impact: For each project, clearly state the business problem, your strategic approach, the actions taken, and most importantly, the quantifiable results (e.g., revenue growth, market share increase, customer acquisition cost reduction).

• Showcase Process: Be prepared to walk through your decision-making process, how you collaborated with others, and the tools/methodologies you employed.

• Tailor to Visa: Research Visa's current marketing initiatives, product portfolio, and strategic priorities to tailor your presentation and highlight how your experience is relevant.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether presented digitally or in person.

Challenge Preparation:

• Marketing Strategy Case Study: Practice developing a marketing strategy for a new payment product or feature. Consider target audience, value proposition, channel strategy, messaging, and KPIs.

• Product Launch Plan: Prepare a high-level launch plan, outlining key phases, deliverables, and cross-functional dependencies.

• Problem-Solving Scenarios: Anticipate questions about how you've handled challenging marketing situations, such as competitive threats, budget constraints, or underperforming campaigns. Focus on your analytical approach and problem-solving skills.

📝 Enhancement Note: A strong portfolio is crucial for this role. Candidates should focus on demonstrating strategic thinking, execution excellence, and measurable business impact. The interview process is designed to assess not just skills but also cultural fit and leadership potential within a large, matrixed organization.

🛠 Tools & Technology Stack

Primary Tools:

• CRM Systems: Salesforce (highly probable, given its prevalence in enterprise sales and marketing). Experience with managing CRM data for marketing campaigns and lead management is key.

• Marketing Automation Platforms: Marketo, HubSpot, or Pardot. Proficiency in campaign execution, email marketing, lead nurturing, and analytics within these platforms.

• Analytics & Reporting Tools:

  • Web Analytics: Google Analytics, Adobe Analytics for website performance and user behavior tracking.
  • Business Intelligence (BI) Tools: Tableau, Power BI, or similar for data visualization, dashboard creation, and performance reporting.
  • Spreadsheet Software: Advanced Excel for data manipulation, analysis, and reporting.

• Project Management Software: Asana, Jira, Trello, or Monday.com for workflow management and cross-functional project tracking.

• Collaboration Tools: Microsoft Teams, Slack for internal communication and team collaboration.

• Generative AI Tools: ChatGPT, Microsoft Copilot, or similar for content ideation, drafting, and workflow optimization.

CRM & Automation:

• Deep understanding of how CRM systems integrate with marketing automation for seamless lead flow and customer journey management.

• Experience in automating marketing workflows, such as lead scoring, email sequences, and campaign triggers. Integration Tools:

• Familiarity with how marketing technologies integrate with each other and with core business systems (e.g., ERP, sales enablement platforms) to ensure data consistency and operational efficiency.

📝 Enhancement Note: Proficiency in enterprise-grade CRM and marketing automation platforms is essential. The explicit mention of Generative AI indicates a company that is embracing new technologies to enhance operational efficiency and creativity in marketing.

👥 Team Culture & Values

Operations Values:

• Integrity and Trust: Upholding ethical standards in all marketing communications and data handling, crucial in the financial services sector.

• Innovation and Agility: Embracing new technologies and methodologies to drive progress in payments and marketing approaches, as evidenced by the mention of Generative AI.

• Customer Focus: Centering marketing efforts on understanding and meeting the needs of consumers, merchants, and financial institutions.

• Excellence and Impact: Striving for high-quality execution and measurable results that contribute directly to Visa's business objectives and brand reputation.

• Collaboration and Inclusion: Working effectively across diverse teams and geographies to achieve shared goals, fostering an inclusive environment.

Collaboration Style:

• Cross-functional Partnership: Strong emphasis on working collaboratively with product development, sales, technology, and regional teams to ensure cohesive go-to-market strategies.

• Data-Informed Discussions: Marketing discussions and decision-making are expected to be grounded in data analysis and performance metrics.

• Feedback-Oriented: A culture that encourages constructive feedback to refine strategies and improve campaign effectiveness.

• Global Perspective: Collaboration often involves working with teams across different time zones and cultural contexts, requiring clear communication and adaptability.

📝 Enhancement Note: Visa's values emphasize a blend of traditional corporate integrity with a forward-looking approach to technology and customer engagement, which is crucial for a role influencing brand perception and market strategy.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating a Complex Global Market: Developing marketing strategies that are effective across diverse geographic regions, regulatory environments, and cultural nuances within the payments industry.

• Rapid Technological Evolution: Keeping pace with the fast-changing landscape of digital payments, fintech innovations, and emerging marketing technologies like AI, and integrating them effectively.

• Cross-Functional Alignment: Ensuring consistent messaging and coordinated execution across numerous internal departments (Product, Sales, Legal, Regional Marketing) to achieve unified go-to-market efforts.

• Measuring ROI: Demonstrating the direct impact of marketing initiatives on business outcomes, particularly for long-term brand building and complex product launches.

Learning & Development Opportunities:

• Advanced Marketing Certifications: Opportunities to pursue certifications in digital marketing, product marketing, or specific marketing technologies.

• Industry Conferences & Forums: Participation in leading payments and marketing industry events to gain insights, network, and stay ahead of trends.

• Leadership Development Programs: Access to internal training and mentorship programs designed to cultivate leadership skills for senior roles.

• Exposure to Global Strategy: Gaining experience in developing and executing marketing strategies for a global enterprise, providing broad business acumen.

📝 Enhancement Note: This role presents significant challenges due to Visa's global scale and the dynamic nature of the payments industry, but these challenges are directly tied to substantial growth and learning opportunities.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a comprehensive marketing strategy for a new product launch. What was your process, and what were the key outcomes?" (Focus on your strategic framework, market analysis, target audience identification, channel selection, and measurable results.)

• "How would you assess the market potential for a new payment solution in emerging markets?" (Demonstrate your market research methodologies, risk assessment, and adaptation strategies for different market dynamics.)

• "Explain your approach to defining company market requirements for a new product or service line." (Highlight your process for gathering insights, prioritizing features, and translating them into actionable requirements for product teams.) Company & Culture Questions:

• "How do you see Generative AI impacting marketing strategies in the payments industry?" (Showcase your understanding of emerging tech and its application in a relevant context.)

• "Visa operates globally. How would you ensure your marketing strategies are locally relevant while maintaining global brand consistency?" (Discuss your approach to localization, cultural sensitivity, and balancing central strategy with regional execution.)

• "Describe a situation where you had to gain buy-in from multiple cross-functional teams for a marketing initiative. How did you approach it?" (Focus on your communication, negotiation, and stakeholder management skills.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, follow a clear story arc: Challenge -> Strategy -> Execution -> Results.

• Highlight Your Role: Clearly articulate your specific contributions and leadership within each project.

• Visualize Data: Use charts and graphs to present KPIs, market data, and campaign performance effectively.

• Be Ready for Deep Dives: Anticipate detailed questions about your methodology, decision-making rationale, and how you handled obstacles.

• Connect to Visa: Conclude by explaining how your experience and demonstrated skills directly align with Visa's strategic goals and the requirements of this role.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic depth, cross-functional leadership, and a data-driven approach. The ability to articulate past successes with quantifiable results and connect them to Visa's business context will be critical.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Visa Careers portal using the provided link.

• Tailor Your Resume: Highlight keywords and responsibilities from the job description, emphasizing your experience in marketing strategy, product life cycle management, cross-functional leadership, and digital fluency. Quantify achievements wherever possible.

• Prepare Your Portfolio: Curate your strongest 2-3 marketing case studies, ensuring they demonstrate strategic planning, execution, and measurable impact relevant to Visa's business. Be ready to present these effectively.

• Research Visa: Familiarize yourself with Visa's current marketing campaigns, product offerings, recent news, and strategic priorities. Understand their competitive landscape within the payments technology sector.

• Practice Interview Responses: Prepare for common interview questions related to strategy development, cross-functional collaboration, problem-solving, and your experience with emerging technologies like Generative AI.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.