Sr Graphic Designer

📍 Job Overview

Job Title: Sr Graphic Designer

Company: StoryMirror (Client of Weekday)

Location: Mumbai, Maharashtra, India

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: May 18, 2026

Experience Level: Associate Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead visual content creation for a leading literature tech platform, focusing on book covers, promotional assets, and engaging video content.

• Drive social media strategy and execution to enhance book and author visibility, leveraging design and video editing expertise.

• Collaborate closely with marketing teams and authors to translate creative concepts into impactful marketing collateral and digital assets.

• Utilize advanced AI tools alongside traditional design software to innovate and optimize content production workflows.

📝 Enhancement Note: This role is for an Associate level Graphic Designer with a strong emphasis on both graphic design and video editing, specifically within the publishing industry. The mention of AI tools indicates a forward-thinking approach to content creation, requiring candidates to be adaptable and proficient in emerging technologies.

📈 Primary Responsibilities

• Design compelling book cover art and brand-specific collateral that aligns with StoryMirror's established aesthetic and marketing objectives.

• Develop visually rich promotional materials, including digital advertisements, social media graphics, flyers, and other marketing collateral to support book launches and author campaigns.

• Produce high-quality video content such as book trailers, author interviews, and promotional videos, ensuring narrative coherence and visual appeal.

• Manage and execute content calendars for StoryMirror's social media channels, creating engaging posts, stories, and campaigns to foster community and drive readership.

• Collaborate effectively with the marketing team, authors, and other stakeholders to conceptualize, refine, and approve design and video assets, ensuring accuracy and brand consistency across all deliverables.

• Maintain a high standard of creative output while managing multiple projects simultaneously under tight deadlines, demonstrating strong organizational and time management skills.

📝 Enhancement Note: The responsibilities highlight a dual focus on static and dynamic content creation, with a significant component in social media management. The emphasis on collaboration with authors and the marketing team suggests a need for strong communication and interpersonal skills alongside technical design prowess.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Arts, Digital Media, or a related field is typically expected for an Associate level role. Candidates with a strong portfolio and equivalent experience may be considered.

Experience: Minimum of 2 years of professional experience in graphic design and video editing, with a proven track record in creating marketing collateral and digital content. Familiarity with the publishing industry is a plus.

Required Skills:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and industry-standard video editing software (e.g., Premiere Pro, After Effects).

• Strong understanding and practical application of AI tools such as GPT, Canva AI, Perplexity, and Gemini for content ideation, asset generation, and workflow enhancement.

• Demonstrated expertise in book cover design and creating brand-specific collateral that resonates with target audiences.

• Proven ability to develop engaging video content, including trailers, interviews, and promotional clips.

• Solid experience in managing social media channels and creating compelling visual content for platforms like Instagram, Facebook, LinkedIn, etc.

• Exceptional organizational and time management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.

Preferred Skills:

• Experience within the book publishing or literature tech industry.

• Familiarity with content management systems (CMS) and digital asset management (DAM) tools.

• Basic understanding of SEO principles for content optimization.

• Knowledge of animation or motion graphics for enhanced video content.

📝 Enhancement Note: The explicit mention of AI tools like GPT, Canva AI, Perplexity, and Gemini is a critical requirement. Candidates must be prepared to demonstrate how they integrate these tools into their design and video editing workflows, showcasing efficiency and innovation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of graphic design projects, with a strong emphasis on book cover designs and marketing collateral for publications.

• Demonstrations of video editing capabilities, including examples of book trailers, promotional videos, or author interviews, highlighting storytelling and visual impact.

• Evidence of social media content creation, illustrating campaign execution and engagement strategies across various platforms.

• Examples of how AI tools have been integrated into the design or video editing process to enhance efficiency, creativity, or output quality.

Process Documentation:

• Candidates should be prepared to discuss their design and video editing workflow, from initial brief to final delivery, including steps for revision and stakeholder approval.

• Demonstrate an understanding of brand guidelines and how to apply them consistently across different media.

• Be ready to articulate strategies for managing multiple project timelines and prioritizing tasks effectively within a collaborative environment.

📝 Enhancement Note: Given the emphasis on AI tools, portfolio pieces that explicitly showcase their application and benefits (e.g., faster concept generation, unique visual styles) will be highly advantageous. The ability to articulate process and demonstrate measurable outcomes is crucial for an Associate level role.

💵 Compensation & Benefits

Salary Range: ₹3,50,000 - ₹5,00,000 per year.

Benefits: While specific benefits are not detailed in the provided information, typical offerings for full-time positions in this sector in Mumbai may include:

• Health insurance (medical, dental, vision)

• Paid time off (vacation, sick leave, public holidays)

• Provident Fund (PF) contributions as per Indian labor laws

• Potential for performance-based bonuses or incentives

• Opportunities for professional development and training, particularly in new AI technologies and design trends.

Working Hours: Full-time, likely aligning with standard business hours in India (e.g., Monday to Friday, 9:00 AM to 6:00 PM IST), with potential for occasional overtime during peak periods.

📝 Enhancement Note: The salary range provided is a good benchmark for an Associate Graphic Designer with 2-5 years of experience in Mumbai. It's important for candidates to research industry benchmarks and consider their specific skill set, particularly in AI integration, when negotiating.

🎯 Team & Company Context

🏢 Company Culture

Industry: Book and Periodical Publishing / Literature Tech Platform. StoryMirror operates at the intersection of technology and literature, aiming to empower writers and readers. This unique position suggests a culture that values innovation, creativity, and a passion for storytelling.

Company Size: The description implies a fast-growing company with a significant user base (11 million+ readers, 800,000+ stories) and extensive publishing activities (3000+ books). This scale suggests a dynamic environment with opportunities for impact.

Founded: While the founding date isn't specified, the company's rapid growth and extensive network of schools, corporates, and colleges indicate a well-established presence and a clear vision for expansion in the literature tech space.

Team Structure:

• The Graphic Designer will be part of the marketing team, working closely with marketing professionals and authors. This implies a collaborative, cross-functional environment.

• The reporting structure likely involves a Marketing Manager or a Creative Lead, with direct interaction with authors and potentially editorial teams.

Methodology:

• StoryMirror's approach to supporting writers (ideation, storyboarding, writing, editing, marketing, distribution, royalty sharing) suggests a holistic and author-centric methodology.

• The "literature tech platform" aspect indicates a data-driven approach to understanding reader engagement and market trends, which will likely influence content strategy.

• Emphasis on AI integration suggests a commitment to leveraging technology for efficiency and innovation in content creation and user experience.

Company Website: https://storymirror.com

📝 Enhancement Note: Understanding StoryMirror's mission to support writers and readers is key. The company's unique position in the "literature tech" space means that creativity must be balanced with an understanding of digital platforms and user engagement.

📈 Career & Growth Analysis

Operations Career Level: Associate Level. This role is for an individual contributor with 2-5 years of experience, expected to execute design and video editing tasks with a degree of independence but under the guidance of senior team members or managers.

Reporting Structure: The role reports to a marketing or creative lead, with close collaboration with the marketing team and authors. This structure offers exposure to campaign strategy and client (author) management.

Operations Impact: The graphic designer's work directly influences the perception and marketability of books and authors. High-quality visuals and engaging video content are critical for attracting readers, supporting authors' careers, and driving sales and platform engagement. The designer's contribution is vital to StoryMirror's mission and business objectives.

Growth Opportunities:

• Specialization: Deepen expertise in book cover design, digital marketing collateral, or video storytelling within the publishing context.

• Skill Advancement: Master new design and video editing techniques, and become a power user of emerging AI creative tools.

• Leadership Potential: Progress to a Senior Graphic Designer role, potentially leading smaller projects or mentoring junior designers, and contributing more significantly to creative strategy.

• Cross-functional Exposure: Gain insights into marketing strategy, content development, and author relations, opening doors to broader roles within the publishing or tech industries.

📝 Enhancement Note: The growth trajectory for this role is likely focused on deepening creative skills and potentially taking on more strategic responsibilities in content development, especially as AI tools become more integrated into creative workflows.

🌐 Work Environment

Office Type: The requirement to reliably commute or relocate to Vikroli, Mumbai, indicates an on-site or hybrid work environment. The "Required" commute/relocation suggests a strong preference for on-site presence.

Office Location(s): Vikroli, Mumbai, Maharashtra. This is a significant commercial and industrial hub in Mumbai, offering accessibility via public transport and proximity to other businesses.

Workspace Context:

• The environment is likely collaborative, with designers working alongside marketing professionals. This fosters idea exchange and creative synergy.

• Expect access to standard design and video editing software and hardware, with an increasing integration of AI-powered tools.

• Opportunities for regular interaction with a diverse range of authors and marketing team members, offering varied creative challenges and perspectives.

Work Schedule: Full-time, likely standard business hours (e.g., 9 AM - 6 PM IST, Monday-Friday). Flexibility may be offered depending on team needs and project deadlines, but the emphasis on on-site work suggests a structured schedule.

📝 Enhancement Note: The emphasis on on-site work in Vikroli, Mumbai, suggests a traditional office setup where in-person collaboration and team cohesion are valued. Candidates should be prepared for a daily commute or relocation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess technical skills, relevant experience, and alignment with AI tool requirements.

• Technical Assessment/Portfolio Review: A deeper dive into the candidate's portfolio, potentially including a discussion of specific projects, design choices, and workflow. This stage will heavily scrutinize AI tool usage and integration.

• Interview with Hiring Manager/Team: Discussion on creative approach, problem-solving skills, collaboration style, and understanding of the publishing industry and StoryMirror's mission.

• Practical Test (Optional): A short design or video editing task, possibly incorporating AI elements, to evaluate practical application of skills under timed conditions.

• Final Round: May involve a discussion with senior leadership or key stakeholders, focusing on strategic thinking and cultural fit.

Portfolio Review Tips:

• Highlight AI Integration: Clearly label and explain projects where AI tools were used. Detail the specific benefits and outcomes achieved through their application.

• Showcase Versatility: Include a diverse range of work, from book covers to social media graphics and video trailers, demonstrating a broad skill set.

• Quantify Impact: Where possible, include metrics or describe how your designs contributed to campaign success, engagement, or sales.

• Tell a Story: For each project, briefly outline the brief, your creative process, the challenges faced, and the final solution.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a website, PDF, or presentation.

Challenge Preparation:

• Be ready to discuss your approach to designing for different genres and target audiences within literature.

• Prepare to articulate how you manage creative feedback from authors and marketing teams.

• Practice explaining your workflow, especially how you integrate AI tools for efficiency and creativity.

• Research StoryMirror's existing branding, popular books, and social media presence to demonstrate genuine interest and understanding.

📝 Enhancement Note: The interview process will likely place significant weight on the candidate's ability to demonstrate practical experience with AI creative tools. Be prepared to discuss specific use cases and their impact on workflow and output.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign are essential for graphic design and collateral creation.

• Video Editing Software: Adobe Premiere Pro, After Effects, Final Cut Pro, or similar professional video editing suites.

• AI Content Generation Tools: GPT (for text prompts, ideation), Canva AI (for design assistance), Perplexity (for research/ideation), Gemini (for creative exploration and potential asset generation).

Analytics & Reporting:

• Familiarity with social media analytics dashboards (e.g., Meta Business Suite, LinkedIn Analytics) to track content performance.

CRM & Automation:

• While not a direct requirement for this role, understanding how design assets are used within marketing campaigns managed via CRM systems (like Salesforce, HubSpot) can be beneficial.

• Familiarity with social media scheduling tools (e.g., Buffer, Hootsuite) for content management.

📝 Enhancement Note: Proficiency in the specified AI tools is a key differentiator. Candidates should be prepared to discuss their experience and how these tools enhance their traditional design and video editing capabilities.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually stunning and original content that captures the essence of literature.

• Author-Centricity: A commitment to supporting authors and helping them succeed through effective visual storytelling and marketing.

• Data-Driven Decisions: Using insights from readership and market trends to inform design and content strategy.

• Efficiency & Adaptability: Embracing new technologies, like AI, to streamline workflows and enhance productivity.

• Collaboration: Working harmoniously with diverse teams and individuals to achieve shared goals.

Collaboration Style:

• Cross-functional Integration: Designers will work closely with marketing, editorial, and potentially business development teams to ensure cohesive brand messaging.

• Feedback-Driven Improvement: An open culture for constructive feedback from peers, managers, and authors to refine creative output.

• Knowledge Sharing: Encouraging the sharing of design trends, AI tool discoveries, and best practices within the creative team and beyond.

📝 Enhancement Note: The company's values likely revolve around fostering creativity within the literary space, supporting its creators, and leveraging technology for growth. This role requires someone who can embody these values in their daily work and collaborations.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the constant advancements and applications of AI in creative fields requires continuous learning and experimentation.

• Balancing Creativity with Brand Consistency: Ensuring that individual creative expression aligns with StoryMirror's brand identity and author-specific needs.

• Managing Diverse Stakeholder Expectations: Effectively translating creative briefs from authors and marketing teams into compelling visual assets.

• High Volume of Content Production: Meeting the demands of a fast-growing platform with a constant need for fresh, engaging content across multiple channels.

Learning & Development Opportunities:

• AI Tool Mastery: Opportunity to become an expert in using cutting-edge AI tools for graphic design and video editing, a highly sought-after skill.

• Publishing Industry Insights: Gaining deep knowledge of the literary market, author branding, and book promotion strategies.

• Portfolio Expansion: Building a robust portfolio with successful campaigns and high-impact visuals for a well-known literature platform.

• Creative Strategy Input: Potential to contribute to broader content and marketing strategies as experience grows.

📝 Enhancement Note: The primary challenge and growth opportunity lie in mastering the integration of AI tools into a creative workflow, positioning the candidate for future roles in an increasingly automated creative industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where you used AI tools to enhance your graphic design or video editing process. What was the outcome?" (Focus on specific tools, your workflow, and measurable results.)

• "How would you approach designing a book cover for a new genre (e.g., sci-fi, romance, historical fiction) on our platform, considering our brand guidelines and the author's vision?" (Demonstrate research, conceptual thinking, and adaptability.)

Company & Culture Questions:

• "What excites you most about StoryMirror's mission and its position in the literature tech industry?" (Show genuine interest and understanding of their unique value proposition.)

• "How do you handle constructive criticism from authors or marketing teams on your designs?" (Emphasize collaboration, professionalism, and a focus on achieving project goals.)

Portfolio Presentation Strategy:

• AI Integration Showcase: Dedicate a section or clearly mark projects where AI tools were used. Explain the "why" and "how" of its application, focusing on efficiency, creativity, or unique outcomes.

• Impact-Oriented Case Studies: For key projects, present them as mini case studies: Problem/Brief -> Your Solution (Design/Video) -> Tools Used (mention AI) -> Results/Impact.

• Storytelling: For video projects, ensure the trailer itself is compelling. For design, explain the narrative or concept behind the visual.

• Conciseness: Be prepared to present your portfolio efficiently, highlighting the most relevant pieces for this specific role.

📝 Enhancement Note: Be ready to articulate your understanding of AI's role in creative processes and demonstrate how you leverage these tools to produce innovative and effective design solutions for the publishing industry.

📌 Application Steps

To apply for this Sr. Graphic Designer position:

• Submit your application through the Lever portal.

• Portfolio Customization: Curate your portfolio to prominently feature book cover designs, marketing collateral, and video content. Crucially, include examples that specifically demonstrate your proficiency and innovative use of AI tools like GPT, Canva AI, Perplexity, and Gemini. Clearly articulate the impact of these tools on your workflow and final output.

• Resume Optimization: Tailor your resume to highlight your 2+ years of experience in graphic design, video editing, and social media management. Emphasize achievements related to content creation for marketing campaigns, book promotion, and any projects involving AI technology. Use keywords from the job description.

• Interview Preparation: Practice articulating your creative process, especially how you integrate AI tools. Prepare to discuss your understanding of the publishing industry and your approach to collaborating with authors and marketing teams. Rehearse presenting your portfolio with a focus on impact and AI integration.

• Company Research: Familiarize yourself with StoryMirror's platform, their published books, author testimonials, and their social media presence. Understand their mission to support writers and readers, and consider how your design skills can best serve this objective, especially through advanced AI applications.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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