Sr. Graphic Designer

📍 Job Overview

Job Title: Sr. Graphic Designer

Company: Victaulic

Location: Easton, Pennsylvania, United States

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: May 12, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Leads the strategic design and execution of high-impact creative assets across diverse channels, including digital, print, campaigns, web, email, and events, ensuring alignment with brand strategy and business objectives.

• Drives the development of compelling visual concepts by translating business goals and audience insights into impactful design solutions.

• Optimizes creative workflows, intake processes, and resource allocation by assessing creative needs and determining the most effective execution path, including leveraging external partners.

• Collaborates with cross-functional teams (Brand, Product Marketing, Digital, Content) to ensure creative output is visually compelling and aligned with strategic business goals.

• Manages external creative resources such as freelance designers and agencies, providing clear direction and quality control to maintain brand integrity and project standards.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer with a significant emphasis on operational awareness, strategic thinking, and resource optimization, extending beyond traditional hands-on design responsibilities. The "Sr." title, combined with responsibilities like "Creative Strategy," "Resource & Workflow Optimization," and "External Partner Collaboration," suggests a blend of senior contributor and operational lead within the creative function.

📈 Primary Responsibilities

• Lead the end-to-end design and execution of high-quality creative assets for various channels, including digital marketing, print collateral, integrated campaigns, website elements, email communications, and event materials.

• Translate complex business objectives, audience insights, and overarching brand strategy into visually compelling and effective creative concepts and final deliverables.

• Uphold and evolve brand standards across all creative outputs, ensuring consistency, excellence, and a strong brand presence in every touchpoint.

• Actively contribute to and elevate the overall creative direction and aesthetic of marketing initiatives, bringing fresh perspectives and innovative design solutions.

• Take ownership of design projects from initial concept development through to final delivery, managing iterations, refinements, and stakeholder feedback effectively.

• Develop clear, insight-driven creative approaches that directly align with specific campaign objectives and performance metrics.

• Partner closely with stakeholders from the early stages of project intake to shape briefs, clarify objectives, define success criteria, and ensure alignment.

• Proactively identify and propose new design trends, innovative methodologies, and creative approaches to continuously enhance and optimize the quality and impact of creative output.

• Critically assess incoming creative requests and project scopes to determine the most efficient and effective path to execution, whether through internal expertise, collaborative efforts, or strategic engagement of external partners.

• Streamline and refine creative workflows, intake processes, and project timelines to improve overall operational efficiency and mitigate potential bottlenecks.

• Maintain clear visibility into current workload, project priorities, and resource availability to ensure all deadlines are met without compromising the quality or strategic intent of the creative work.

• Collaborate effectively with freelance designers, external agencies, and other creative partners as needed to augment internal capacity and specialized skill sets.

• Provide clear, constructive direction, comprehensive feedback, and rigorous quality control to external partners, ensuring their work consistently meets Victaulic's brand guidelines and business objectives.

• Cultivate and maintain a reliable network of high-quality creative partners who can be efficiently leveraged to scale output in response to fluctuating demand.

• Serve as a trusted and strategic creative partner to marketing and broader business stakeholders, offering insights and solutions that drive business outcomes.

• Communicate project status, timelines, expectations, and potential trade-offs clearly and proactively to all relevant stakeholders.

• Actively participate in strategic campaign planning sessions, contributing valuable creative perspective and insights to shape broader marketing strategies.

📝 Enhancement Note: The responsibilities clearly indicate a senior-level role with a focus on strategic creative development, workflow management, and external resource coordination. The emphasis on "Resource & Workflow Optimization" and "External Partner Collaboration" highlights the operational aspects of managing a creative function at scale.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or a related field is typically expected for a senior role, though equivalent practical experience may be considered.

Experience: 7+ years of progressive experience in graphic design, visual communication, or a closely related creative field, with a proven track record of delivering high-quality design solutions.

Required Skills:

• Demonstrated expertise in leading the design and execution of creative assets across multiple channels, including digital (web, social, email), print, and campaigns.

• Strong ability to translate business goals, audience insights, and brand strategy into compelling visual concepts and effective design solutions.

• Proficiency in maintaining and evolving brand standards, ensuring consistency and excellence across all creative deliverables.

• Proven experience in developing creative strategies that align with campaign objectives and business goals.

• Skill in assessing creative needs and determining optimal execution paths (internal vs. external).

• Experience in streamlining creative workflows, intake processes, and project timelines to enhance efficiency.

• Ability to collaborate effectively with and manage external partners, including freelancers and agencies, providing clear direction and quality control.

• Excellent cross-functional partnership skills, with the ability to act as a trusted creative advisor to marketing and business stakeholders.

• Strong communication and presentation skills, capable of clearly articulating design decisions, project status, and strategic rationale to diverse audiences.

• Highly organized with a demonstrated ability to manage multiple complex projects concurrently, prioritize effectively, and adapt to shifting priorities in a fast-paced environment.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and modern design tools.

Preferred Skills:

• Experience with web design principles, UI/UX concepts, or digital asset management (DAM) systems.

• Familiarity with project management software (e.g., Asana, Trello, Monday.com) for workflow tracking.

• Experience in developing creative briefs and guiding creative development processes.

• Knowledge of emerging design trends and technologies.

• Ability to contribute to and influence the overall creative direction of the marketing function.

• Experience in developing and presenting creative concepts to senior leadership.

📝 Enhancement Note: The requirement for 7+ years of experience, combined with responsibilities focused on strategy, workflow, and external partner management, suggests expectations beyond a purely execution-focused role. The emphasis on "strategic thinking" and "operational awareness" implies a need for candidates who can contribute to the broader operational effectiveness of the creative team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating leadership in visual design across diverse channels (digital, print, campaigns).

• Include case studies that highlight the problem statement, your strategic approach, the design process, and the measurable impact or outcome of your work.

• Present examples of how you have translated business objectives and brand strategy into creative solutions.

• Demonstrate proficiency in Adobe Creative Suite and other relevant design tools through the quality and complexity of your work samples.

• Feature projects where you managed or collaborated with external partners (freelancers, agencies), illustrating your ability to provide direction and ensure quality.

Process Documentation:

• Be prepared to discuss your personal design process, from brief interpretation and concept development to execution and final delivery.

• Articulate how you approach setting creative strategy and defining success criteria for projects.

• Explain your methods for managing multiple projects, prioritizing tasks, and ensuring timely delivery in a dynamic environment.

• Discuss your experience in collaborating with cross-functional teams and managing stakeholder feedback.

• Be ready to describe how you manage and provide direction to external creative resources.

📝 Enhancement Note: Given the emphasis on strategic thinking and operational awareness, a portfolio that showcases not just design execution but also strategic planning, process management, and problem-solving will be highly valued. Candidates should be prepared to articulate their process and demonstrate how they contribute to efficiency and effectiveness.

💵 Compensation & Benefits

Salary Range: For a Sr. Graphic Designer in Easton, Pennsylvania, with 7+ years of experience and hybrid work expectations, the estimated annual salary range is typically between $80,000 and $110,000. This estimate is based on industry benchmarks for senior creative roles in the Northeast U.S. region, considering factors like cost of living, demand for specialized design skills, and the operational responsibilities outlined in the job description.

Benefits:

• Comprehensive Health, Dental, and Vision Insurance: Covering medical, dental, and vision needs for employees and their families.

• 401(k) Retirement Plan with Company Match: Offering a robust retirement savings plan with employer contributions.

• Paid Time Off (PTO) and Holidays: Generous vacation, sick leave, and paid holidays to promote work-life balance.

• Professional Development Opportunities: Support for continued learning, including training, conferences, and workshops relevant to design and operations.

• Employee Assistance Program (EAP): Providing confidential counseling and support services for personal and professional challenges.

• Life and Disability Insurance: Offering financial protection for employees and their dependents.

• Potential for Performance-Based Bonuses: Opportunities for additional compensation based on individual and company performance.

Working Hours: The standard workweek is expected to be 40 hours. While the role is hybrid, specific days in the office and flexibility will be discussed during the hiring process, aiming to balance operational needs with employee flexibility.

📝 Enhancement Note: Salary estimates are based on general market data for senior graphic designers in the Pennsylvania region and may vary based on specific qualifications, interview performance, and the company's compensation philosophy. The "Hybrid" work arrangement suggests a need for flexibility and potentially some in-office days for collaboration, which is factored into the overall compensation and benefits package considerations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Victaulic operates within the manufacturing sector, specifically specializing in mechanical piping solutions. This context means the company's marketing and creative efforts likely focus on B2B audiences, technical product marketing, industrial branding, and showcasing innovative engineering solutions. The creative team plays a crucial role in translating complex technical information into accessible and compelling visual narratives for engineers, contractors, distributors, and specifiers.

Company Size: Victaulic is a large, established global company. As a significant player in its industry, it likely offers structured career paths, robust internal processes, and a wide range of projects. For operations professionals, this size often implies a need for scalable solutions, clear documentation, and a focus on efficiency and standardization across various departments and regions.

Founded: Victaulic was founded in 1905. This long history suggests a company with deep-rooted expertise, a stable market presence, and a strong brand legacy. The creative team's work would need to honor this heritage while also driving modern brand perception and innovation.

Team Structure:

• The Senior Graphic Designer will likely be part of a broader Marketing department, potentially within a dedicated Creative Services or Brand team.

• The team is expected to be collaborative, working closely with Brand Managers, Product Marketers, Digital Marketing specialists, and Content creators.

• The reporting structure would likely place the Sr. Graphic Designer under a Creative Director, Marketing Director, or a similar leadership role.

Methodology:

• Data analysis and insights methods are critical for understanding target audiences and campaign performance, informing creative decisions.

• Workflow planning and optimization strategies are essential for managing a high volume of creative requests efficiently, especially with a hybrid model and external partners.

• Automation and efficiency practices may be explored to streamline repetitive design tasks or content delivery processes, aligning with the operational focus of the role.

Company Website: https://www.victaulic.com/

📝 Enhancement Note: The detailed information about Victaulic's industry, size, and founding date provides crucial context for understanding the expectations of a Senior Graphic Designer. The role's operational focus is amplified by the B2B manufacturing environment, where clarity, technical accuracy, and strategic branding are paramount.

📈 Career & Growth Analysis

Operations Career Level: This role represents a Senior Individual Contributor level within the creative and marketing operations domain. It signifies a move beyond junior or mid-level design execution to a position that requires strategic input, leadership in project execution, and the management of creative resources (both internal and external). The "operational awareness" and "workflow optimization" aspects suggest a path towards creative operations management or a lead design role with significant strategic influence.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Director, Marketing Manager, or a similar leader within the Marketing department. They will be expected to collaborate closely with peers in Brand Management, Product Marketing, Digital Marketing, and Content Creation, as well as stakeholders across other departments (e.g., Engineering, Sales).

Operations Impact: The Sr. Graphic Designer's impact will be measured not only by the quality and effectiveness of visual assets but also by their contribution to operational efficiency within the creative function. This includes streamlining workflows, optimizing resource allocation, ensuring brand consistency across all touchpoints, and ultimately, supporting broader marketing and business objectives through compelling visual communication that drives engagement, understanding, and conversion.

Growth Opportunities:

• Creative Leadership & Specialization: Opportunity to lead larger, more strategic creative projects, mentor junior designers, and potentially specialize in areas like digital branding, campaign design, or advanced visual storytelling.

• Operations & Process Improvement: Develop expertise in creative operations management, workflow optimization, and vendor management, potentially leading to roles focused on improving creative team efficiency and scalability.

• Cross-Functional Influence: Grow influence across the organization by becoming a go-to creative partner for various departments, contributing to strategic business initiatives.

• Brand Evolution: Play a key role in evolving and maintaining the Victaulic brand identity, staying ahead of design trends within the industrial manufacturing sector.

📝 Enhancement Note: The growth potential in this role extends beyond pure design skills into operational and strategic areas, aligning with the enhanced scope of responsibilities. Candidates should look for opportunities to demonstrate leadership and process improvement capabilities.

🌐 Work Environment

Office Type: The "Hybrid" work arrangement indicates a blend of remote work and in-office presence. Victaulic's corporate location in Easton, Pennsylvania, suggests a professional office environment equipped for collaboration and project work.

Office Location(s): The primary work location is in Easton, Pennsylvania. This location will serve as the hub for in-office collaboration days, team meetings, and access to company resources.

• Workspace Context:

  • The office environment is likely designed to foster collaboration among marketing and creative teams, with meeting rooms, shared workspaces, and potentially dedicated creative areas.
  • Access to necessary design tools, software licenses, and potentially specialized hardware will be provided.
  • Opportunities for direct interaction with colleagues from various departments will be available on in-office days, facilitating cross-functional understanding and idea exchange.

• Work Schedule: The standard work schedule is 40 hours per week. The hybrid nature allows for flexibility in managing work location, but core working hours and collaboration needs will dictate in-office presence. This flexibility is crucial for operations professionals who may need to manage tasks outside of typical 9-5 hours for global collaboration or project deadlines.

📝 Enhancement Note: The hybrid nature of the role implies a need for strong self-management and communication skills, as well as the ability to adapt to different work settings. Candidates should be prepared to discuss how they maintain productivity and collaboration in a hybrid environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Hiring Manager Interview: A discussion focused on your experience, design philosophy, strategic thinking, and understanding of operational aspects like workflow management and resource optimization. Expect questions about past projects and how you approach challenges.

• Portfolio Review & Presentation: A dedicated session where you will present selected portfolio pieces, explaining your creative process, strategic rationale, and project outcomes. Be prepared to discuss how you’ve managed projects, collaborated with teams, and potentially optimized processes.

• Cross-Functional/Team Interview: An opportunity to meet with potential colleagues from marketing and other departments to assess collaboration style, communication skills, and cultural fit.

• Final Interview: Potentially with senior leadership to discuss overall fit, strategic vision, and long-term contributions.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your senior-level design skills, strategic thinking, operational contributions (workflow, resource management), and impact. Prioritize projects relevant to B2B manufacturing or industrial sectors if possible.

• Tell a Story: For each project, clearly articulate the business challenge, your role, the strategic approach, the design process, your creative decisions, and the measurable results or outcomes. Use data and metrics where available.

• Highlight Operational Aspects: Explicitly discuss any instances where you optimized workflows, managed external vendors, or contributed to process improvements. Quantify these contributions if possible.

• Prepare for Questions: Anticipate questions about your design philosophy, how you handle feedback, your approach to tight deadlines, and how you collaborate with non-designers.

• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. PDFs or dedicated portfolio websites are acceptable.

Challenge Preparation:

• Process-Oriented Challenge: Be prepared for a potential design exercise or case study that requires you to outline a creative approach to a given brief, including considerations for workflow, resource allocation, and stakeholder management.

• Strategic Thinking: Practice articulating your thought process for translating business objectives into creative strategies.

• Operational Scenarios: Think about how you would handle common creative operations scenarios, such as managing conflicting priorities, dealing with scope creep, or onboarding a new external vendor.

📝 Enhancement Note: The interview process emphasizes not only design talent but also strategic thinking, operational efficiency, and collaborative capabilities. A strong portfolio that demonstrates these aspects will be critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for a wide range of design tasks.

• Adobe Acrobat Pro: For document creation, editing, and PDF management.

• Microsoft Office Suite: Particularly PowerPoint for presentations, Word for copy integration, and Excel for data management/reporting related to creative projects.

Analytics & Reporting:

• While not a primary analytics role, understanding how design impacts metrics is key. Familiarity with how to interpret data from web analytics (e.g., Google Analytics) or campaign performance reports to inform design decisions would be beneficial.

CRM & Automation:

• Familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., Marketo, HubSpot) can be advantageous for understanding how creative assets are deployed and tracked within broader marketing campaigns.

• Understanding of Digital Asset Management (DAM) systems for organizing and distributing creative assets.

📝 Enhancement Note: The core requirement is deep expertise in Adobe Creative Suite. Additional familiarity with project management tools, digital asset management, and an understanding of how creative integrates with CRM and marketing automation platforms would be highly beneficial, reflecting the operational depth expected of this role.

👥 Team Culture & Values

Operations Values:

• Excellence & Quality: A commitment to delivering high-quality, strategically sound design work that meets or exceeds brand and business standards.

• Efficiency & Optimization: A drive to improve processes, streamline workflows, and optimize resource allocation to maximize creative output and impact.

• Collaboration & Partnership: A proactive approach to working with cross-functional teams and external partners, fostering strong relationships built on trust and clear communication.

• Innovation & Continuous Improvement: A forward-thinking mindset that embraces new design trends, technologies, and methodologies to elevate creative work and operational effectiveness.

• Strategic Alignment: A focus on ensuring all creative efforts directly support broader business objectives and marketing strategies.

Collaboration Style:

• Proactive & Consultative: Actively engaging with stakeholders to understand needs and provide creative solutions rather than simply executing directives.

• Transparent & Communicative: Maintaining open lines of communication regarding project status, timelines, potential challenges, and creative rationale.

• Feedback-Oriented: Open to constructive criticism and adept at incorporating feedback from various sources to refine creative work.

• Team-Focused: Willingness to support team members, share knowledge, and contribute to a positive and productive team environment, whether in-office or remote.

📝 Enhancement Note: The emphasis on "operational awareness" and "workflow optimization" suggests that collaboration will be structured and process-driven, with a focus on efficiency and clear communication to manage complex projects and diverse stakeholders effectively.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Strategic vs. Executional Demands: Effectively managing time and resources to deliver high-quality hands-on design while also contributing to strategic creative planning and operational improvements.

• Managing Multiple Stakeholder Needs: Navigating diverse requests and priorities from various departments, ensuring all stakeholders feel heard and that creative output aligns with overarching business goals.

• Scaling Creative Output: Leveraging external partners effectively to expand capacity without compromising brand consistency or quality, which requires strong vendor management and clear communication.

• Adapting to Evolving Trends: Staying current with the latest design trends, software advancements, and marketing technologies while applying them strategically within a B2B manufacturing context.

• Process Bottlenecks: Identifying and addressing inefficiencies in the creative intake, review, and delivery processes to ensure smooth project progression.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to deepen expertise in specific design areas or explore new software and tools.

• Creative Operations Management: Developing skills in project management, workflow automation, and resource planning specific to creative teams.

• Brand Strategy & Marketing: Gaining a deeper understanding of broader marketing strategies and how creative contributes to business success.

• Industry Trends: Access to industry conferences, webinars, and publications to stay abreast of design and marketing innovations.

• Leadership Development: Potential to mentor junior designers, lead project teams, and take on more strategic responsibilities.

📝 Enhancement Note: The challenges highlight the dual nature of the role—requiring both strong design execution and robust operational management skills. Growth opportunities extend into leadership and specialized creative operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a tight deadline with maintaining creative quality. How did you prioritize and manage your workload?" (Assesses time management, prioritization, and quality control).

• "Walk us through your process for developing a creative concept from a business brief. What steps do you take to ensure strategic alignment?" (Evaluates strategic thinking and process-driven approach).

• "How do you approach managing external creative resources (freelancers, agencies)? What are your key considerations for ensuring successful collaboration and quality output?" (Tests vendor management and collaboration skills).

Company & Culture Questions:

• "What do you know about Victaulic's industry and brand? How would you ensure your creative work reflects our company's values and technical expertise?" (Tests research skills and brand understanding).

• "Describe your ideal collaboration style with marketing and product teams. How do you ensure clear communication and alignment on creative projects?" (Assesses collaboration and communication approach).

Portfolio Presentation Strategy:

• "For your most impactful project, can you detail the business objective, your strategic approach, and how you measured success? Specifically, how did your design contribute to achieving those objectives?" (Focuses on impact and ROI).

• "Choose a project where you collaborated with another team or external partner. Describe the collaboration process, any challenges faced, and how you ensured a successful outcome." (Highlights teamwork and external management).

• "Walk us through your process for a project that involved significant revisions or feedback. How did you manage the feedback loop and ensure the final deliverable met expectations?" (Demonstrates adaptability and client management).

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design prowess but also strategic thinking, operational efficiency, and strong collaborative abilities. Be ready to quantify your impact and articulate your process clearly.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application through the provided Workday link: https://victaulic.wd1.myworkdayjobs.com/victaulic_careers/job/Easton-Pennsylvania/Sr-Graphic-Designer_R0004965

• Curate Your Portfolio: Select 3-5 impactful projects that showcase your senior-level design skills, strategic thinking, and any experience in workflow optimization or external partner management. Tailor your selection to highlight relevance to B2B industrial markets if possible.

• Optimize Your Resume: Highlight achievements and responsibilities that align with strategic design, operational efficiency, cross-functional collaboration, and vendor management. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through your portfolio, clearly articulating the problem, your strategic solution, the design process, and the measurable outcomes. Be ready to discuss your operational contributions.

• Research Victaulic: Understand their industry, brand, and current marketing efforts. Consider how your creative approach can support their business objectives and operational goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.