Sr. Graphic Designer

📍 Job Overview

Job Title: Sr. Graphic Designer

Company: Signify

Location: Peachtree City, Georgia, United States

Job Type: FULL_TIME

Category: Creative & Media / Marketing / Design

Date Posted: April 23, 2026

Experience Level: 5+ years professional experience

🚀 Role Summary

• Spearhead the visual identity and brand consistency for designated brands within Cooper Lighting Solutions, a Signify business unit, ensuring adherence to established brand guidelines across all collateral.

• Manage the end-to-end design lifecycle for a diverse range of marketing and product assets, including brochures, packaging, specification sheets, instruction manuals, website graphics, and social media content, with a focus on driving brand engagement and clarity.

• Lead the creation of CGI assets through external vendor management, ensuring high-quality visual representation of products and brand narratives that resonate with target audiences.

• Collaborate closely with Project Managers and cross-functional teams to meticulously plan, execute, and deliver marketing support materials under tight deadlines, requiring advanced project management and prioritization skills.

• Uphold rigorous quality standards through multiple proofing rounds and file preparation for both print and digital production, ensuring seamless integration of layouts, copy formatting, and visual elements.

📝 Enhancement Note: While the input title is "Sr. Graphic Designer," the responsibilities and required skills strongly suggest a role deeply integrated with marketing operations and brand management, requiring a strong understanding of Go-To-Market (GTM) asset creation and brand consistency crucial for sales and marketing enablement. The emphasis on print/digital production, packaging, and technical documents indicates a need for meticulous execution within a structured GTM framework.

📈 Primary Responsibilities

• Maintain and evolve brand guidelines for assigned brands, ensuring consistent application across all visual communications, from product packaging to digital campaigns.

• Execute end-to-end design for product and brand assets, including but not limited to: brochures, product packaging, social media graphics, specification sheets, instruction manuals, website assets, and digital advertisements.

• Lead the creation of CGI assets by managing external vendors, ensuring alignment with brand aesthetics, product accuracy, and strategic marketing objectives.

• Develop and prepare final files for both print production (e.g., brochures, packaging) and web production (e.g., website banners, social media posts), including photography edits and image pathing.

• Partner with Project Managers to effectively plan, supervise, and execute projects for marketing support materials, ensuring timely delivery and adherence to quality standards.

• Manage multiple projects with overlapping deadlines, prioritizing tasks effectively and assisting team members to balance workload and ensure collective team success.

• Translate technical product information and marketing strategies into compelling visual narratives through effective layout, typography, and composition.

• Collaborate with marketing and product teams to develop campaign assets that align with Go-To-Market (GTM) strategies and enhance brand visibility.

📝 Enhancement Note: The responsibilities listed highlight a critical role in supporting GTM initiatives by creating high-impact visual assets. The mention of "specification sheets," "instruction manuals," and "product packaging" signifies a need for designers who can translate complex technical information into clear, branded, and user-friendly materials, a key function in sales enablement and customer support operations.

🎓 Skills & Qualifications

Education: Bachelor’s Degree in Graphic Design, Interaction Design, or an equivalent design-related field.

Experience: 5+ years of professional experience in a graphic design role, with a proven track record in corporate environments.

Required Skills:

• Advanced proficiency in the Adobe Creative Suite, specifically InDesign, Photoshop, and Illustrator.

• Expertise in executing and maintaining brand guidelines across diverse collateral types.

• Demonstrated experience in designing for both print and digital media, including packaging, brochures, technical documents, instruction manuals, website assets, campaign assets, and social media.

• Strong understanding of visual design principles, including typography, layout design, composition, color balance, and aesthetic appeal.

• Proven ability to lead the entire creative process for branding and marketing campaigns, from concept to final delivery.

• Proficiency with Microsoft Office Suite (Office 360).

• Excellent project management skills, including planning, execution, and overseeing projects from inception to completion.

• Ability to manage priorities effectively while working on multiple projects with overlapping deadlines.

Preferred Skills:

• Experience with Canva, Figma, and UI/UX design principles.

• Familiarity with Workfront or similar project management/workfront automation tools.

• Experience in video editing and motion graphics.

• Ability to lead creative vision and direct vendors in the creation of unique CGI assets and video storyboards.

📝 Enhancement Note: The requirement for "5+ years of experience" coupled with "corporate experience" and a Bachelor's degree positions this as a mid-to-senior level role. The mention of specific tools like Workfront hints at a structured environment where workflow management and collaboration are key, common in GTM operations where efficiency and process adherence are paramount.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of professional design work, with a strong emphasis on brand consistency and execution across diverse collateral types.

• Demonstrate end-to-end project management capabilities through case studies that detail concept development, execution, and final delivery for both print and digital assets.

• Include examples of work that required strict adherence to brand guidelines, technical documentation, and packaging design standards.

• Showcase experience in managing external vendors or leading the creation of CGI assets, highlighting vendor management and quality control processes.

Process Documentation:

• Illustrate experience in managing the design workflow from brief to final file preparation for print and web production, detailing quality assurance measures.

• Provide examples of how you have collaborated with Project Managers to plan and execute marketing support materials, ensuring on-time delivery and stakeholder satisfaction.

• Showcase your approach to handling multiple projects with competing deadlines, including prioritization strategies and workload management techniques.

• Document how you have ensured adherence to brand standards and branding guidelines across various projects, including examples of file preparation for different production environments.

📝 Enhancement Note: For a Sr. Graphic Designer role supporting GTM, a portfolio is crucial for demonstrating practical application of design principles within a business context. The emphasis on "end-to-end design," "vendor management," and "print/web production" suggests that candidates should be prepared to present case studies that highlight their ability to manage complex projects, ensure brand integrity, and deliver assets that directly support sales and marketing objectives.

💵 Compensation & Benefits

Salary Range: $92,000 - $100,000 per year.

Bonus: Target bonus opportunity of 10%.

Benefits:

• Comprehensive company-subsidized benefits plan offerings.

• Medical, Dental, and Vision insurance.

• Health Savings Account (HSA) and Flexible Spending Accounts (FSA) for healthcare and dependent care.

• 401K retirement plan with company match.

• Employee Stock Purchase Plan (ESPP).

• Generous Paid Time Off (PTO), including vacation, holidays, and personal days.

• Tuition reimbursement program to support continuous learning and professional development.

• Employee product discounts.

• Supplemental life insurance and Accidental Death & Dismemberment (AD&D) insurance options.

Working Hours: Typically 40 hours per week, aligning with standard corporate business hours.

📝 Enhancement Note: The provided salary range of $92,000 - $100,000 for a Sr. Graphic Designer in Peachtree City, GA, falls within the expected range for a senior-level creative professional in a major metropolitan area with a strong corporate presence. This estimate is based on industry benchmarks for similar roles, considering 5+ years of experience, the specified location's cost of living, and the comprehensive benefits package offered by a company of Signify's stature. The target bonus of 10% is a common incentive for senior roles, reflecting performance-based rewards.

🎯 Team & Company Context

🏢 Company Culture

Industry: Lighting Manufacturing and Technology. Signify is a global leader in lighting, innovating in connected lighting, the Internet of Things (IoT), data analytics, and AI to create smart solutions for various environments. Cooper Lighting Solutions, a business unit of Signify, contributes significantly to this mission within the North American market.

Company Size: Signify employs over 27,000 people globally, operating in 70+ countries. This indicates a large, established, and international corporate structure with significant resources and a broad market reach.

Founded: Signify has a legacy of over 125 years, building on extensive experience and innovation in the lighting industry. This long history suggests a stable company with deep expertise and a commitment to long-term growth and sustainability.

Team Structure:

• The Graphic Design role is part of Cooper Lighting Solutions, a business unit within Signify, implying a structure with both global oversight and local/regional operational teams.

• The role likely reports into a Marketing or Creative department, with potential collaboration with Project Managers, Brand Managers, Product Marketing, and external agencies/vendors.

Methodology:

• Signify emphasizes "bold discovery and cutting-edge innovation," suggesting a culture that encourages creative problem-solving and forward-thinking approaches.

• The company culture promotes "continuous learning, creativity, and commitment to diversity and inclusion," indicating an environment where professional development and diverse perspectives are valued.

• Operations within Signify likely involve data-driven decision-making, process optimization for efficiency, and leveraging technology for improved workflows and outcomes.

Company Website: https://www.signify.com/ and https://www.cooperlighting.com/

📝 Enhancement Note: The company's focus on innovation, sustainability, and data analytics positions GTM operations to leverage cutting-edge tools and strategies. For a designer, this means understanding how visual assets contribute to smart lighting solutions, IoT integration, and data-driven marketing campaigns. The large global footprint suggests potential for standardized processes but also opportunities to adapt strategies for different markets.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer role, indicating a professional with significant experience who is expected to work independently, mentor junior designers (if applicable), and lead creative projects. It sits above entry-level or mid-level designer positions and requires a strong command of design principles, software proficiency, and project management skills. In a GTM context, this level often involves strategic input into visual campaign development and brand asset management.

Reporting Structure: The role likely reports to a Graphic Design Manager, Creative Director, or Marketing Manager within the Cooper Lighting Solutions business unit. Collaboration will extend across various departments involved in product marketing, sales enablement, and corporate communications.

Operations Impact: The Senior Graphic Designer plays a vital role in shaping the visual narrative of Signify and Cooper Lighting Solutions. Their work directly impacts brand perception, customer engagement, sales enablement through effective collateral, and the overall clarity and effectiveness of marketing and product communications. High-quality, on-brand visual assets are critical for successful Go-To-Market (GTM) strategies, influencing lead generation, customer acquisition, and brand loyalty.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas such as packaging design, digital asset creation for e-commerce, CGI asset production, or UI/UX for digital platforms.

• Leadership: Potential to move into a Lead Graphic Designer, Art Director, or Creative Manager role, overseeing larger projects, managing teams, and contributing more strategically to brand direction.

• Cross-functional Exposure: Gain experience working with product management, marketing operations, and sales teams, understanding broader GTM strategies and the impact of design on business outcomes.

• Skill Development: Access to Signify's learning and development resources, including tuition reimbursement and internal training programs, to acquire new skills in areas like motion graphics, advanced CGI, or new design software.

📝 Enhancement Note: For a Senior Graphic Designer, growth often involves not just mastering design skills but also understanding the business objectives that design serves. In a GTM context, this means demonstrating how visual assets drive conversions, improve customer understanding of complex products, and strengthen brand positioning in competitive markets.

🌐 Work Environment

Office Type: This role is based in Peachtree City, GA, and is described as "On-site." This suggests a traditional office environment within a Signify/Cooper Lighting Solutions facility.

Office Location(s): The primary location mentioned is Peachtree City, GA. The job description also notes Denver, CO as a potential location, indicating flexibility or multiple potential sites for this role.

Workspace Context:

• The work environment is likely collaborative, requiring interaction with Project Managers, marketing teams, and potentially other designers.

• Access to standard office technology and design software (Adobe Creative Suite, Office 360) will be provided.

• The role involves working with a global company, which may mean occasional virtual collaboration with teams in different time zones.

• The emphasis on "cleanliness, order, and safety" in manufacturing environments often translates to a structured and organized office workspace.

Work Schedule: Standard corporate working hours, typically 40 hours per week, are expected. Given the nature of design work and project deadlines, there may be occasional requirements for overtime or adjusted schedules to meet critical project milestones.

📝 Enhancement Note: The "On-site" requirement for a Senior Graphic Designer suggests a need for direct collaboration, access to company resources, and potentially hands-on work with physical product samples or marketing materials. This environment is conducive to building strong working relationships and ensuring seamless integration with on-site marketing and product teams, which is often beneficial for GTM asset development.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output against the job requirements.

• First Round Interview: Typically with the hiring manager, focusing on your experience, design philosophy, project management approach, and understanding of brand guidelines. You may be asked behavioral questions related to teamwork and problem-solving.

• Portfolio Review Session: A dedicated session where you will present your portfolio, discussing specific projects, your role in them, design choices, challenges overcome, and the impact of your work. Be prepared to discuss your process for creating print and digital assets, managing vendors, and adhering to brand standards.

• Skills Assessment/Creative Challenge: Potentially a short design exercise or a discussion of a hypothetical design problem to evaluate your problem-solving skills, creative thinking, and application of design principles under pressure.

• Final Interview: May involve meeting with additional stakeholders, such as senior marketing leaders or department heads, to assess cultural fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your experience in brand guideline execution, print/digital collateral, packaging, and any CGI/vendor management work.

• Tell a Story: For each project, clearly articulate the objective, your role, the challenges you faced, your design process, the solutions you implemented, and the outcomes achieved (e.g., increased engagement, improved clarity, successful product launch).

• Highlight Brand Adherence: Emphasize how you maintained brand consistency and applied brand guidelines meticulously, especially for projects requiring strict adherence.

• Showcase Process: Be ready to discuss your workflow, from initial brief and concept development through revisions, file preparation, and final delivery.

• Quantify Impact: Where possible, provide metrics or qualitative feedback that demonstrates the success of your designs in supporting marketing or sales objectives.

Challenge Preparation:

• Understand the Brand: Thoroughly research Signify and Cooper Lighting Solutions, their brands, target audiences, and recent marketing campaigns.

• Review Brand Guidelines: Familiarize yourself with general principles of brand consistency and how they are applied across various media.

• Practice Presentation: Rehearse presenting your portfolio, focusing on clear, concise explanations and confident delivery. Practice articulating your design rationale.

• Prepare for Technical Questions: Be ready to discuss your proficiency with specific software (Adobe Creative Suite) and your understanding of print vs. digital production requirements.

📝 Enhancement Note: The emphasis on "end-to-end design," "brand guidelines," and "vendor management" suggests that the interview process will heavily scrutinize the candidate's ability to manage complex projects autonomously and deliver high-quality, brand-compliant assets that serve business objectives. A well-prepared portfolio that showcases these competencies will be critical.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert-level proficiency required in InDesign (for layout and print production), Photoshop (for image editing and manipulation), and Illustrator (for vector graphics and logo work). Adobe Acrobat for PDF creation and management.

• Microsoft Office Suite: Proficiency in Word (for copy formatting, manuals), PowerPoint (for presentations), and Excel (for data handling, potentially) is expected.

Analytics & Reporting:

CRM & Automation:

• Workfront: Mentioned as a preferred skill, indicating that experience with project management and workflow automation tools like Workfront is highly desirable. This tool is often used to manage creative requests, track project progress, and facilitate approvals within marketing departments.

• Canva & Figma: Preferred skills, suggesting potential use for quick prototyping, social media graphics, or collaborative design efforts.

• UI/UX Tools: Experience with UI/UX design principles and associated tools may be beneficial for website asset creation or digital campaign design.

Other Relevant Technologies:

• CGI Asset Creation Tools: While the candidate manages vendors, an understanding of CGI workflows and asset types is beneficial.

• Video Editing & Motion Graphics Software: Proficiency in tools like Adobe Premiere Pro or After Effects is a plus, indicating versatility in digital media creation.

📝 Enhancement Note: The core requirement for Adobe Creative Suite is standard. However, the inclusion of Workfront as a preferred skill points towards an organized GTM operations environment that relies on workflow automation and project tracking for creative asset production. Candidates should highlight their experience with such systems to demonstrate an understanding of efficient creative operations.

👥 Team Culture & Values

Operations Values:

• Innovation & Discovery: Signify's culture encourages "bold discovery and cutting-edge innovation," suggesting an environment where creative problem-solving and exploring new visual approaches are valued.

• Creativity & Continuous Learning: The emphasis on creativity and a "culture of continuous learning" means designers are expected to stay current with design trends, software, and marketing best practices.

• Diversity & Inclusion: A stated commitment to diversity and inclusion implies an environment where all voices are heard and valued, fostering a more equitable and collaborative workspace.

• Efficiency & Quality: As a senior role within a large corporation, there's an inherent value placed on delivering high-quality work efficiently, meeting deadlines, and adhering to established standards and processes.

• Sustainability: Signify's strong focus on sustainability may translate into a desire for designs that are mindful of environmental impact (e.g., print material choices) and that effectively communicate the company's sustainability efforts.

Collaboration Style:

• Cross-functional Integration: Designers are expected to collaborate closely with Project Managers, marketing teams, product specialists, and potentially sales teams to ensure visual assets effectively support business objectives.

• Vendor Partnership: A key aspect will be working effectively with external CGI vendors, providing clear direction, constructive feedback, and ensuring alignment with brand and project goals.

• Feedback & Iteration: A mature team environment will likely involve constructive feedback loops, with designers contributing to and receiving feedback on creative concepts and execution.

• Knowledge Sharing: The culture of continuous learning suggests an openness to sharing best practices, new techniques, and insights within the design and marketing teams.

📝 Enhancement Note: For a Sr. Graphic Designer, understanding and embodying the company's values is crucial. This role interfaces with GTM strategy, meaning the designer's work must align with broader marketing and sales objectives. The emphasis on innovation and creativity within a structured corporate framework suggests a balance between artistic expression and business pragmatism.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Rigidity: Effectively expressing creative vision while strictly adhering to established brand guidelines and corporate standards can be challenging.

• Managing Multiple Deadlines: Juggling numerous projects with competing priorities and tight turnaround times requires exceptional organizational and time management skills.

• Vendor Management Complexity: Ensuring external CGI vendors consistently deliver high-quality, on-brand assets that meet specific project requirements can be demanding.

• Translating Technical Information: Visually communicating complex technical product features and benefits in an engaging and understandable manner for diverse audiences.

• Adapting to Evolving Trends: Staying abreast of rapidly changing design trends, digital technologies, and marketing platform requirements while maintaining brand consistency.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to master new features in Adobe Creative Suite or explore advanced tools for motion graphics, UI/UX, or CGI.

• Project Leadership: Taking ownership of larger, more strategic design projects, developing leadership and project management capabilities.

• Industry Conferences & Workshops: Potential for participation in design or marketing conferences to gain insights, network, and explore new techniques.

• Cross-functional Skill Building: Learning more about marketing strategy, product development, and sales enablement to better align design efforts with business goals.

• Mentorship: Access to senior design or marketing leaders for guidance on career progression and skill development.

📝 Enhancement Note: The challenges listed are typical for senior roles in corporate GTM environments. The growth opportunities highlight a path for a designer to evolve from executing tasks to strategically influencing brand visuals and potentially leading creative initiatives, aligning with broader GTM operational excellence.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a strict brand guideline with a creative brief. How did you approach it, and what was the outcome?" (Assesses adherence to brand standards and creative problem-solving)

• "Walk me through your process for managing a complex design project from initial brief to final delivery, including how you handle revisions and stakeholder feedback." (Evaluates project management and workflow efficiency)

• "How do you ensure that your designs effectively communicate technical product information or marketing messages to the target audience?" (Tests understanding of audience-centric design and clarity)

Company & Culture Questions:

• "Based on your research, what do you see as Signify's/Cooper Lighting Solutions' key brand differentiators, and how would you visually reinforce them in your designs?" (Tests research skills and brand understanding)

• "How do you stay updated on the latest design trends and technologies, and how do you integrate them into your work while maintaining brand integrity?" (Assesses continuous learning and adaptability)

Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your portfolio and the types of work included. Then, for each selected project, present the problem/objective, your role, the process, the solution, and the impact.

• Visuals: Ensure your presentation is visually clean and professional, mirroring the quality you bring to your design work. Use high-resolution images and clear typography.

• Narrative: Focus on the "why" behind your design decisions. Explain your rationale for color choices, typography, layout, and imagery.

• Quantify: Whenever possible, use metrics or specific feedback to demonstrate the success of your designs in achieving business objectives (e.g., increased click-through rates, improved clarity of instructions, successful campaign launch).

• Engagement: Be prepared for questions about your process, challenges, and how your work aligns with Signify's mission and values.

📝 Enhancement Note: For a Sr. Graphic Designer role, interview questions will probe not just technical skills but also strategic thinking, project management, and the ability to translate business needs into effective visual communications. The portfolio presentation is a critical component, requiring candidates to not only showcase their work but also articulate the business value and strategic thinking behind it, especially concerning GTM asset creation.

📌 Application Steps

To apply for this operations-critical design position:

• Submit your application through the provided link on the Signify careers portal.

• Portfolio Customization: Curate your online or PDF portfolio to prominently feature projects demonstrating your expertise in brand guideline execution, print and digital collateral design, packaging, and any vendor management for CGI assets. Ensure it reflects 5+ years of corporate design experience.

• Resume Optimization: Tailor your resume to highlight keywords such as "Adobe Creative Suite," "brand guidelines," "print production," "web production," "project management," "vendor management," and "packaging design." Quantify achievements and responsibilities where possible.

• Interview Preparation: Practice articulating your design process, rationale, and project management approach. Prepare to present your portfolio with a focus on how your work has supported marketing and sales objectives. Research Signify's brands and recent campaigns.

• Company Research: Deeply understand Signify's mission, its Cooper Lighting Solutions business unit, and its commitment to innovation, sustainability, and diversity. This will help you tailor your responses and demonstrate cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.