Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Allstate Peterbilt Group

Location: Eagan, MN

Job Type: Full-Time

Category: Marketing Operations / Creative Services

Date Posted: May 14, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Design and implement a comprehensive range of print and digital marketing materials to support company branding and customer engagement initiatives.

• Collaborate with cross-functional teams to ensure the delivery of high-quality, cost-effective marketing assets that align with strategic business objectives.

• Manage multiple design projects concurrently, adhering strictly to corporate brand guidelines and company policies to maintain brand consistency and accuracy across all deliverables.

• Coordinate and execute logistics for company events, ensuring seamless execution from concept to completion, and contribute to the overall success of marketing campaigns.

📝 Enhancement Note: While the raw job description focuses on graphic design, the inclusion of responsibilities like "Maintain the company Customer Relationship Management (CRM) system" and the emphasis on supporting "marketing and advertising strategy" suggest a role that bridges creative execution with operational marketing support. This points towards a Marketing Operations or Creative Operations function within a larger marketing team, where design skills are applied to drive operational efficiency and data integrity.

📈 Primary Responsibilities

• Design and execute a wide array of print and web marketing deliverables, including weekly/monthly sales flyers, product literature (sell sheets, direct mail pieces), and business collateral (business cards, letterheads).

• Develop engaging digital assets for web pages, emails, and landing pages, ensuring a consistent brand experience across all digital platforms.

• Create impactful materials for tradeshows and company events, such as invitations, banners, and signage, to enhance brand visibility and engagement.

• Collaborate closely with the Marketing Manager, team members, and other organizational leaders to produce high-quality, cost-effective marketing materials that support business objectives.

• Meticulously organize and coordinate all company events, managing timelines, vendors, and on-site execution to ensure successful outcomes.

• Maintain and manage the company's Customer Relationship Management (CRM) system, ensuring data accuracy and supporting marketing operations workflows.

• Adhere strictly to department and company guidelines for file assets, photography, and all creative work produced.

• Perform all other duties as assigned, demonstrating flexibility and a commitment to supporting the marketing team's broader goals.

📝 Enhancement Note: The responsibility of "Maintain the company Customer Relationship Management (CRM) system" is a significant operational component for a graphic designer. This indicates a need for the candidate to not only be visually creative but also possess a degree of data management acumen and an understanding of how design assets integrate with customer data for marketing campaigns. This is a key differentiator for candidates with operational marketing experience.

🎓 Skills & Qualifications

Education: Associate’s Degree (2-year) or a minimum of 5 years of equivalent, relevant professional experience in graphic design or a related field.

Experience: Proven experience in designing and preparing digital graphic assets for web deployment and managing the end-to-end process for offset printing production.

Required Skills:

• Proficient in Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat Pro) for creating and manipulating complex design assets.

• Strong design and visual communication skills with a keen eye for detail, aesthetics, and brand consistency.

• Excellent written and verbal communication, collaboration, and interpersonal skills, essential for working effectively with diverse internal stakeholders.

• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment, prioritizing tasks and meeting strict deadlines consistently.

• Experience utilizing project management applications to track progress, manage workflows, and ensure timely delivery of creative assets.

• Strong problem-solving capabilities, with the ability to identify challenges and implement effective design solutions.

• Solid understanding of marketing and advertising strategy, with the capacity to translate business objectives into compelling visual designs.

• Familiarity with digital asset creation and best practices for web deployment.

Preferred Skills:

• Experience with Canva for rapid prototyping or smaller design tasks.

• Proficiency in Microsoft Office Suite (PowerPoint) for creating presentations and internal collateral.

• Familiarity with Content Management Systems (CMS) for web content integration.

• Experience with CRM system management, specifically in how design assets are utilized or managed within the system.

• Event coordination or management experience, particularly in a marketing context.

📝 Enhancement Note: The requirement to "Maintain the company Customer Relationship Management (CRM) system" elevates this role beyond a standard graphic designer. Candidates with prior experience in marketing operations, sales operations, or GTM roles that involve CRM usage (e.g., Salesforce, HubSpot) and understanding how design assets integrate into campaigns managed through these systems will be highly competitive. Emphasizing this CRM component in resumes and portfolios will be crucial.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of design projects showcasing a breadth of skills across print and digital media, including flyers, brochures, web graphics, and email templates.

• Case studies demonstrating how design solutions supported specific marketing objectives or business challenges, highlighting the impact of your creative work.

• Examples of projects that required strict adherence to brand guidelines, illustrating your ability to maintain brand consistency across diverse deliverables.

• Documentation of your design process, from concept development and client feedback integration to final asset delivery and production preparation.

Process Documentation:

• Examples of workflow diagrams or process maps illustrating how you manage design projects from initiation to completion, including stages for feedback and revisions.

• Documentation of your file management system, demonstrating how you organize, archive, and retrieve design assets efficiently.

• Case studies that highlight your involvement in event coordination processes, from planning and execution to post-event analysis.

• Evidence of experience in maintaining and updating systems like CRM, showing how you ensure data integrity and contribute to operational workflows through design asset management.

📝 Enhancement Note: Given the CRM maintenance responsibility, candidates should consider including portfolio pieces that demonstrate how design assets are integrated into marketing campaigns managed through a CRM or marketing automation platform. Highlighting projects where design influenced lead generation, customer engagement, or campaign performance metrics will be particularly valuable.

💵 Compensation & Benefits

Salary Range: Based on industry standards for Graphic Designers with 5-10 years of experience in the Minneapolis-St. Paul metropolitan area, a competitive salary range is estimated to be between $60,000 and $80,000 annually. This estimate considers the required skills, level of responsibility, and cost of living in the region.

Benefits:

• Generous Paid Time Off (PTO): 16 days of PTO plus holidays available during the first year of employment, offering a strong work-life balance.

• Comprehensive Health Insurance: Immediate transition into new health coverage with three different medical plan options designed to cater to individual and family needs.

• Flexible Spending Accounts (FSA/HSA): Options to help manage medical and childcare expenses through pre-tax contributions.

• Dental and Vision Insurance: Robust plans to cover essential oral and vision care needs.

• Disability Coverage: Short-Term and Long-Term Disability insurance to provide income protection during unexpected absences.

• Supplemental Life Insurance: Additional life insurance coverage options for enhanced financial security.

• Retirement Savings: 401(k) plan with a company match, supporting long-term financial planning.

• Educational Support: Multiple Tuition Reimbursement programs and scholarship opportunities to foster continuous learning and career development.

• Professional Development: Extensive in-house training programs and opportunities for skill enhancement.

• Wellness Programs: Health and wellness benefits, including access to the Doctor on Demand mobile app for convenient healthcare consultations.

• Employee Discounts: Special pricing through Verizon wireless employee discount programs.

• Relocation Assistance: Opportunities for relocation across multiple dealership locations, offering career mobility within the company.

Working Hours: The role is full-time, with an expected commitment of approximately 40 hours per week. The company operates in a standard business environment, suggesting a typical Monday-Friday work schedule, though flexibility may be available depending on project demands and event coordination.

📝 Enhancement Note: The salary range is an estimate based on data from similar roles in Eagan, MN, considering the stated experience level and responsibilities. Actual compensation may vary based on the candidate's specific qualifications, interview performance, and the company's internal compensation structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the heavy equipment and truck dealership sector, specifically focusing on Peterbilt trucks. This industry requires a strong emphasis on reliability, customer service, and efficient operations to support clients in transportation and logistics.

Company Size: Allstate Peterbilt Group is a significant player in its industry, indicating a mid-to-large-sized organization with established infrastructure and a structured approach to business operations. This size often means opportunities for career growth and specialized roles.

Founded: While the founding date isn't explicitly stated, the company's established presence suggests a history of growth and adaptation within the automotive and heavy equipment market.

Team Structure:

• The Graphic Designer will be part of the marketing team, likely reporting to a Marketing Manager or Director.

• This role involves close collaboration with other marketing specialists (e.g., content creators, digital marketers) and potentially with sales, service, and management teams across various dealership locations.

Methodology:

• Emphasis on maintaining strict corporate brand guidelines ensures consistency and professional presentation across all marketing materials.

• A data-driven approach is implied through the requirement to manage the CRM system, suggesting that design efforts should be informed by customer data and campaign performance.

• Workflow optimization is crucial, as evidenced by the need to manage multiple projects in a fast-paced environment and utilize project management tools.

Company Website: https://www.allstatepeterbilt.com/

📝 Enhancement Note: The company's focus on heavy equipment and trucks means the marketing materials will likely cater to a B2B audience. Understanding the nuances of this sector, such as the importance of durability, performance, and return on investment for clients, will be beneficial for the Graphic Designer to create resonant visuals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced Graphic Designer, likely mid-level, with a significant responsibility for independent project execution and system maintenance (CRM). It offers a clear path for an individual with a strong creative foundation to integrate operational responsibilities.

Reporting Structure: The Graphic Designer typically reports to a Marketing Manager. This structure provides direct guidance while allowing for autonomy in design execution and project management. Collaboration will extend to various departments, offering exposure to different facets of the business.

Operations Impact: The Graphic Designer's work directly impacts brand perception, customer engagement, and the effectiveness of marketing campaigns. By maintaining brand consistency and creating impactful collateral, they contribute to sales enablement, lead generation, and overall business growth. The CRM maintenance aspect further solidifies their role in supporting operational efficiency and data integrity within marketing.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific design software, explore motion graphics, or specialize in particular marketing collateral types (e.g., digital advertising, trade show exhibits).

• Operational Acumen: Develop a stronger understanding of marketing operations, CRM best practices, and campaign analytics, potentially transitioning into a Marketing Operations role.

• Leadership Potential: With proven success and expanded responsibilities, opportunities may arise for a Senior Graphic Designer role or a team lead position within the creative department.

• Cross-Functional Movement: Exposure to various departments through event coordination and CRM management could open doors to roles in project management, marketing coordination, or even sales support.

📝 Enhancement Note: The blend of creative design with CRM management presents a unique growth trajectory. Candidates who excel in this role can position themselves for advanced roles in marketing operations, where design skills are augmented by a deep understanding of marketing technology stacks and campaign execution processes.

🌐 Work Environment

Office Type: The role is on-site, indicating a traditional office environment within one of Allstate Peterbilt Group's locations. This setting fosters direct team collaboration and access to company resources.

Office Location(s): Eagan, Minnesota, is the primary location for this role. The company mentions multiple dealership locations, suggesting potential for internal mobility or collaboration with teams in other regions.

Workspace Context:

• Collaborative Environment: The role requires close interaction with the Marketing Manager and other team members, necessitating a workspace conducive to communication and idea sharing.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Canva, Microsoft Office) and necessary hardware will be provided. Familiarity with and management of the company's CRM system indicates integration with operational technology.

• Team Interaction: Daily interaction with marketing colleagues, and periodic engagement with sales, service, and management teams will be common, providing a dynamic work experience.

Work Schedule: The position is full-time, typically aligning with standard business hours (e.g., Monday-Friday, 8 AM - 5 PM). However, event coordination may occasionally require flexibility outside of regular hours. The emphasis on project management suggests a structured workday focused on efficiency and timely delivery.

📝 Enhancement Note: For candidates prioritizing a specific work environment, understanding that this is an on-site role in a business office setting is key. The mention of "multiple dealership locations" could imply opportunities for future relocation or cross-site project involvement, which might be a point of inquiry during the interview process.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your qualifications, relevant experience, and design aesthetic against the role's requirements.

• Skills Assessment/Portfolio Review: A more in-depth discussion of your portfolio, focusing on specific projects, your design process, problem-solving approaches, and how you've managed brand consistency and deadlines. Expect questions related to your experience with Adobe Creative Suite, print vs. digital preparation, and any CRM experience.

• Behavioral/Situational Interviews: Questions designed to assess your collaboration skills, ability to manage multiple projects, communication style, and how you handle feedback and challenging situations.

• Manager/Team Interview: An opportunity to meet with the hiring manager and potential team members to discuss your fit within the team culture and your understanding of the company's brand and marketing objectives.

• Final Interview (Potentially): A final discussion to confirm qualifications and discuss compensation/benefits.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects. Prioritize pieces that showcase your ability to create diverse marketing collateral (print, digital, event materials) and adhere to brand guidelines.

• Highlight Operations: If possible, include projects where your design work directly supported a marketing campaign, improved lead generation, or contributed to sales enablement. If you have CRM experience, showcase any projects where your design assets were integrated into CRM-managed campaigns.

• Showcase Process: Be prepared to walk through your design process for key projects – from understanding the brief to final delivery. Explain your rationale behind design choices and how you incorporated feedback.

• Quantify Impact: Where possible, use metrics to demonstrate the success of your designs (e.g., "increased click-through rates by X%," "supported event attendance of Y," "maintained brand consistency across Z campaigns").

• Technical Proficiency: Be ready to discuss your proficiency with Adobe Creative Suite, the differences in preparing files for print versus web, and any experience with Canva or CMS/CRM systems.

Challenge Preparation:

• Design Challenge: You may be given a small design task or a brief to create a sample piece of collateral (e.g., a social media graphic, a section of a flyer) to assess your skills under time constraints and your interpretation of brand guidelines.

• Process Scenario: Be prepared to discuss how you would manage competing design requests from different departments or how you would ensure brand consistency across multiple projects.

• CRM Integration: If asked about CRM, be ready to explain how design assets are typically used within marketing campaigns managed through such systems, even if your direct maintenance experience is limited.

📝 Enhancement Note: The interview process will likely focus heavily on your design portfolio and your ability to manage projects. Given the CRM responsibility, be ready to articulate your understanding of how design supports operational marketing goals and data management, even if your primary experience is in creative execution.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: InDesign, Photoshop, Illustrator, Acrobat Pro are essential for creating and managing all print and digital design assets. Proficiency in these is non-negotiable.

• Canva: Useful for quicker design tasks, social media graphics, or internal communications, demonstrating versatility.

• Microsoft Office Suite: Particularly PowerPoint for presentations and creating collateral, and Word/Excel for general business use.

Analytics & Reporting:

CRM & Automation:

• CRM System Management: Direct experience or a strong understanding of managing a CRM system (e.g., Salesforce, HubSpot, or a proprietary system) is required for maintaining customer data and potentially integrating design assets.

• CMS Systems: Familiarity with Content Management Systems is beneficial for understanding how web page designs are deployed and managed.

📝 Enhancement Note: The explicit mention of "CRM System Management" and "CMS Systems" alongside the core Adobe Suite indicates that this role requires more than just creative skills. Candidates should highlight their experience with these operational tools, emphasizing their ability to manage data, workflows, and digital content integration.

👥 Team Culture & Values

Operations Values:

• Brand Integrity: A core value will be upholding and meticulously maintaining the Allstate Peterbilt Group's brand identity across all visual communications.

• Customer Focus: Design efforts should ultimately support customer engagement and satisfaction, whether through marketing materials, event experiences, or clear communications.

• Efficiency & Organization: The ability to manage multiple projects, adhere to deadlines, and maintain systems like CRM reflects a value placed on operational efficiency and structured workflows.

• Collaboration: Working effectively with the marketing team and other departments is paramount, indicating a culture that values teamwork and shared success.

• Attention to Detail: Given the nature of design and system management, a strong emphasis on accuracy and detail is expected.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with marketing, sales, and potentially service departments, necessitating clear communication and the ability to adapt designs to different stakeholder needs.

• Feedback and Iteration: A willingness to receive and incorporate feedback from managers and colleagues is essential for refining designs and ensuring they meet objectives.

• Proactive Communication: Regularly updating stakeholders on project status, potential roadblocks, and timelines is crucial for smooth project execution.

📝 Enhancement Note: The emphasis on brand integrity, customer focus, and operational efficiency suggests a company culture that values professionalism, reliability, and a results-oriented approach. Candidates who can demonstrate these qualities in their work style and past experiences will likely be a strong fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating creative ideas within the strict confines of corporate branding and marketing strategy.

• Managing Competing Priorities: Juggling multiple design projects for different departments and events simultaneously, requiring strong prioritization and time management skills.

• Adapting to Evolving Marketing Needs: Staying current with design trends and marketing technologies while ensuring all output aligns with long-term business objectives.

• CRM Data Integrity: Ensuring accuracy and consistency when managing CRM data and related design assets, which requires meticulous attention to detail.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to hone skills in specialized areas of graphic design, digital media, or motion graphics through internal training or external courses.

• Marketing Operations Acumen: Gaining deeper knowledge of CRM systems, marketing automation, and campaign execution processes, potentially leading to a career pivot or specialization.

• Project Management Skills: Developing robust project management capabilities through hands-on experience and potentially formal training.

• Industry Exposure: Understanding the specifics of the heavy equipment and truck industry can provide valuable context for future roles within B2B marketing or operations.

📝 Enhancement Note: This role offers a unique blend of creative and operational tasks. The primary challenge and growth opportunity lie in mastering the integration of design with operational systems like CRM, which can significantly differentiate a candidate in the job market.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a new marketing flyer from initial concept to final print-ready file. How do you incorporate feedback and manage revisions?" (Assesses process, collaboration, and attention to detail.)

• "How do you ensure brand consistency across a wide range of marketing materials, especially when working on multiple projects simultaneously?" (Tests understanding of brand guidelines and project management.)

• "Can you walk me through a project where your design significantly contributed to a marketing campaign's success or supported a business objective? What metrics did you use to measure its impact?" (Evaluates impact, strategic thinking, and data awareness.)

Company & Culture Questions:

• "What do you know about Allstate Peterbilt Group and our industry? How do you see graphic design supporting our business goals?" (Tests research and industry understanding.)

• "Describe a time you had to collaborate with a difficult stakeholder or team member on a design project. How did you navigate the situation?" (Assesses communication and interpersonal skills.)

Portfolio Presentation Strategy:

• Structure for Operations: For each project, briefly state the objective, your role, the tools used, the process, the challenges overcome, and the outcome/impact. If a project involved CRM integration or supported a campaign with measurable results, highlight that prominently.

• Highlight CRM Experience: Be prepared to discuss your CRM experience in detail. If you haven't directly "managed" a CRM in terms of data entry or system administration, articulate how you've used design assets within CRM-driven campaigns (e.g., designing email templates deployed via CRM, creating assets for lead nurturing workflows).

• Demonstrate Versatility: Showcase a range of work – flyers, brochures, web graphics, event materials – to prove you can handle the varied responsibilities.

• Focus on Problem-Solving: Frame your projects not just as aesthetic creations, but as solutions to specific marketing or business problems.

📝 Enhancement Note: When preparing for this interview, focus on showcasing your ability to blend creative talent with operational awareness. Demonstrating an understanding of how design serves broader business and marketing objectives, particularly within a CRM context, will be key to standing out.

📌 Application Steps

To apply for this operations-aligned graphic design position:

• Submit your application directly through the provided link on the recruiting platform.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate experience with print, digital, and event collateral. Crucially, include any examples or discussions of your experience with CRM systems or how design assets have been integrated into marketing campaigns managed through such platforms.

• Resume Optimization: Ensure your resume clearly outlines your proficiency with Adobe Creative Suite, Canva, and Microsoft Office. Explicitly mention any experience with CRM system management or CMS platforms. Quantify achievements where possible, focusing on efficiency, deadline adherence, and brand consistency.

• Interview Preparation: Practice articulating your design process, your approach to managing multiple projects, and your understanding of CRM system functions. Prepare to discuss specific projects that showcase your problem-solving skills and your ability to support business objectives through design.

• Company Research: Thoroughly research Allstate Peterbilt Group, understand their brand, their industry (heavy equipment/trucks), and their customer base. Consider how your design skills can best serve their specific business needs and operational goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.