Sr. Graphic Designer

📍 Job Overview

Job Title: Sr. Graphic Designer

Company: REP Fitness

Location: Westminster, Colorado, United States

Job Type: Full-Time

Category: Creative & Design / Marketing

Date Posted: 2026-05-26T19:41:33

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Lead the visual execution and evolution of the global REP brand across diverse marketing channels including digital, print, retail, and experiential touchpoints.

• Collaborate closely with the Creative Director and marketing teams to conceptualize and execute high-quality visual assets for product launches, campaigns, and brand initiatives.

• Drive brand consistency and elevate the visual identity through strategic design application and adherence to brand guidelines.

• Contribute to the development and maintenance of scalable creative workflows, file structures, and asset organization systems within the creative department.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer, indicating a need for a strong portfolio demonstrating extensive experience and the ability to lead design efforts. The emphasis on "shaping and elevating the visual execution" and "bringing campaigns, product launches, and brand initiatives to life" suggests a strategic design role that goes beyond execution to include conceptualization and brand stewardship. The mention of "design critiques" and "guiding external freelance design support" further reinforces the senior-level expectation of leadership and mentorship.

📈 Primary Responsibilities

• Design and execute visually compelling assets for performance marketing, paid social media, email campaigns, website promotions, landing pages, organic social media, and retail marketing initiatives.

• Develop impactful layouts and cohesive visual systems to support product launches, seasonal campaigns, and overarching brand initiatives.

• Create graphics and supporting materials for experiential activations, trade shows, events, and other in-person brand experiences, ensuring consistent brand representation.

• Maintain meticulous brand consistency across all digital and print deliverables, adapting designs to suit the specific requirements of each platform and target audience.

• Partner cross-functionally with e-commerce, email marketing, paid media, content, influencer relations, retail operations, event planning, and product development teams to align visual strategies with broader business objectives.

• Proactively research and stay informed on emerging design trends, e-commerce best practices, and industry developments to infuse fresh creative thinking and relevant visual approaches into the REP brand.

• Contribute to the development and optimization of organized creative workflows, robust file structures, standardized templates, and efficient asset management systems.

• Lead and review the work of external freelance design partners, ensuring strict adherence to REP brand standards and creative expectations.

• Balance the need for rapid execution in a fast-paced environment with an unwavering commitment to strong attention to detail and high-quality design output.

• Identify and implement process improvements that enhance creative efficiency, scalability, and overall output for the entire marketing team.

• Provide onboarding support and creative guidance to new freelance or internal creative contributors as needed, fostering a collaborative and productive design environment.

📝 Enhancement Note: The responsibilities emphasize a blend of hands-on design execution and operational support for the creative function. The need to "help maintain organized creative workflows, file structures, templates, and asset systems" and "lead and review work from external freelance designers" highlights the operational aspect of this senior role, suggesting a focus on process efficiency and team enablement beyond individual design output.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communication, or a related field is preferred but not strictly required.

Experience: 5+ years of professional graphic design experience, with a strong preference for experience gained within an in-house brand, retail, or e-commerce environment.

Required Skills:

• Proven ability to execute and evolve a brand's visual identity across digital, print, retail, and experiential marketing touchpoints.

• Demonstrated experience in designing assets for performance marketing, paid social, email campaigns, website promotions, and landing pages.

• Strong portfolio showcasing expertise in campaign design, brand systems development, and print execution.

• Experience working collaboratively within fast-paced marketing or e-commerce teams, either in an agency setting or in-house.

• Proficiency in leading design critiques and providing constructive feedback to both internal team members and external freelance designers.

• Ability to translate campaign direction and marketing objectives into polished, high-performing visual assets.

• Skill in maintaining brand consistency across diverse deliverables and adapting designs to specific platform and audience needs.

• Understanding of creative workflow management and asset organization principles.

Preferred Skills:

• Experience with motion graphics and short-form video editing.

• Familiarity with the garage gym, strength training, or fitness industry.

• Experience with design systems and their implementation.

• Knowledge of UX/UI principles as they apply to web and digital design.

📝 Enhancement Note: The "preferred" skills like motion graphics, video editing, and industry familiarity suggest a desire for a well-rounded designer who can contribute to a wider range of creative projects and bring specific industry insights. The emphasis on a "strong portfolio demonstrating experience across digital marketing, campaign design, brand systems, and print execution" means candidates should curate their portfolios to highlight these specific areas.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates a minimum of 5 years of professional graphic design experience, with a focus on digital marketing, campaign design, brand systems, and print execution.

• Showcase examples of work created for fast-paced marketing or e-commerce environments, highlighting adaptability and speed of execution.

• Include case studies or detailed project descriptions that illustrate the design process, problem-solving approach, and the impact of the visual assets created.

• Present a strong understanding of brand consistency and how it was maintained across various touchpoints and deliverables.

Process Documentation:

• Be prepared to discuss your approach to managing creative workflows, including file organization, templating, and asset management.

• Articulate your methodology for providing design critiques and managing external freelance design partners to ensure brand alignment and quality.

• Demonstrate an understanding of how to contribute to process improvements that enhance creative efficiency and scalability within a team.

• Be ready to explain how you balance speed of execution with attention to detail and design quality in your work.

📝 Enhancement Note: For this senior-level role, the portfolio is critical. It needs to go beyond just showing pretty pictures; it must demonstrate strategic thinking, process management, and the ability to lead and mentor. Candidates should be prepared to walk through their portfolio, explaining the "why" behind their design decisions and the "how" of their workflow, especially regarding freelance management and process improvement.

💵 Compensation & Benefits

Salary Range: $70,000 - $90,000 annually (Estimate based on Senior Graphic Designer roles in Westminster, CO with 5-10 years of experience, considering the company's industry and growth stage.)

Benefits:

• Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans.

• Financial Wellness: Health Savings Account (HSA) with employer contributions, Flexible Spending Account (FSA) options, and a 401k plan with an employer match up to 4%.

• Life & Disability Protection: Company-paid Long-Term Disability (LTD), Short-Term Disability (STD), Life Insurance, and Accidental Death & Dismemberment (AD&D) insurance.

• Time Off: Generous PTO (4 weeks accrued in the first year), 48 hours of annual sick leave, 7 paid company holidays, plus an additional floating holiday.

• Special Leave: Paid Parental Leave from day one and a paid day off for your birthday.

• Performance Incentives: Unique bonus structure rewarding both individual and company-wide performance.

• Employee Perks: Full access to the employee gym, substantial discounts on REP equipment, apparel, and nutrition.

• On-site Amenities: Daily snacks and drinks provided for on-site employees.

• Work Environment: Casual 'Fitness' attire policy, company and team-building events, and a strong emphasis on Life-Work balance.

• Professional Growth: Opportunities for professional growth and development within the organization.

Working Hours: Standard 40-hour work week, with a hybrid work environment that includes a minimum of three days in the office. Flexibility in specific days and hours may be available.

📝 Enhancement Note: The salary range is an estimate for a Senior Graphic Designer in Westminster, CO, with 5-10 years of experience. This is based on typical market rates, factoring in the company's size and industry. The provided benefits are extensive and highlight REP Fitness's commitment to employee well-being and work-life balance, which can be a significant draw for candidates. The hybrid work model with a minimum of three days in-office is a key detail for candidates to consider.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports & Recreation / Fitness Equipment & Apparel

Company Size: 200+ Employees (as of the provided data)

Founded: 2012

Team Structure:

• The role is part of an in-house creative team, working closely with a Creative Director.

• The team collaborates cross-functionally with various marketing departments (e-commerce, email, paid media, content, retail, events) and product development.

Methodology:

• The company culture emphasizes a "Think Like a Customer" approach, prioritizing empathy and understanding the "why" behind decisions.

• "Progress not Perfection" encourages continuous improvement and a focus on getting better daily.

• A "Positive Attitude" and "Teamwork without Ego" are core values, fostering a fun and collaborative environment.

• "Take Initiative" encourages proactive contributions and seeking opportunities for improvement.

• The overall environment is described as fun, exciting, and collaborative, centered around fitness and well-being.

Company Website: https://repfitness.com/

📝 Enhancement Note: REP Fitness positions itself as a rapidly growing, innovative brand in the fitness industry, driven by a passion for fitness and a strong customer-centric approach. The company culture is explicitly defined by its core values, which emphasize collaboration, initiative, and a positive mindset. The "fitness-first" culture, with employees working out together and engaging in challenges, is a unique aspect that will appeal to candidates passionate about the industry.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer role, indicating a mid-to-senior level position within the creative function. It suggests a level of autonomy, responsibility for leading projects, and the ability to mentor junior staff or freelance designers. The role is crucial for shaping the brand's visual identity and supporting broader marketing objectives.

Reporting Structure: The Sr. Graphic Designer reports to the Creative Director and collaborates extensively with various cross-functional marketing teams. This structure allows for strategic direction from leadership while fostering broad operational integration.

Operations Impact: The visual design produced by this role directly impacts brand perception, marketing campaign effectiveness, e-commerce conversion rates, and overall customer engagement. High-quality, consistent, and compelling visual assets are critical for driving sales and building brand loyalty in the competitive fitness market. The role's contribution to scalable creative workflows also impacts the efficiency and productivity of the entire marketing department.

Growth Opportunities:

• Leadership Development: Potential to grow into a Lead Designer or Art Director role, managing larger projects and a growing team.

• Specialization: Opportunity to deepen expertise in specific areas like motion graphics, video, or brand system development.

• Industry Expertise: Further develop knowledge and contribute to the growth of the fitness and e-commerce sectors.

• Process Improvement: Take a leading role in refining and implementing creative operations processes.

• Cross-functional Exposure: Gain broader marketing and business acumen through collaboration with diverse teams.

📝 Enhancement Note: The "Senior" title implies not just design skill but also leadership potential and a strategic understanding of how design contributes to business goals. The emphasis on process improvement and guiding freelancers suggests a career path that can lead into creative operations or management roles within a growing company.

🌐 Work Environment

Office Type: Hybrid work environment with a state-of-the-art headquarters in Colorado. The workspace is described as bright, spacious, and shared, offering scenic views of the Rocky Mountains.

Office Location(s): Westminster, Colorado.

Workspace Context:

• Collaborative Atmosphere: The workspace is designed to foster collaboration, with a shared office environment and regular team interactions.

• Fitness-Focused Amenities: Includes a kitchen stocked with healthy snacks, protein powder, and coffee, encouraging a health-conscious lifestyle. On-site employees have daily access to these amenities.

• Tools & Technology: While not explicitly detailed, a graphic design role in an e-commerce company will typically require access to industry-standard design software (e.g., Adobe Creative Suite) and potentially project management tools.

• Team Integration: Opportunities to interact with the wider team, including workouts and company events, reinforcing the fitness-centric culture.

Work Schedule: The role operates on a standard 40-hour work week. The hybrid model requires a minimum of three days in the office, with flexibility regarding which days and hours are chosen. This balance aims to support both focused work and team collaboration.

📝 Enhancement Note: The description of the workspace and amenities highlights REP Fitness's commitment to creating a positive and health-conscious work environment. The hybrid model offers flexibility, which is attractive, but the requirement of at least three days in the office is crucial for candidates to note. The "fitness-casual" attire and the availability of gym access further underscore the company's unique culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of the resume and portfolio to assess qualifications and creative fit.

• Creative Director/Hiring Manager Interview: Discussion about your experience, design philosophy, portfolio highlights, and understanding of brand consistency.

• Portfolio Presentation/Design Challenge: A key stage will involve presenting your portfolio, explaining your process, and potentially completing a design exercise or case study relevant to REP Fitness's marketing needs. Be prepared to discuss how you've handled campaign execution, brand systems, and cross-functional collaboration.

• Cross-functional/Team Interviews: Meetings with marketing team members to assess collaboration skills and cultural fit.

• Final Interview: Potentially with senior leadership to discuss strategic alignment and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent the required skills (digital marketing, campaign design, brand systems, print).

• Highlight Process: For each project, be ready to explain the brief, your role, your design process, the challenges faced, and the quantifiable results or impact.

• Showcase Brand Consistency: Demonstrate how you've maintained brand integrity across different platforms and deliverables.

• Quantify Impact: Wherever possible, use data or metrics to show the effectiveness of your designs (e.g., increased click-through rates, improved conversion, enhanced brand recall).

• Tailor to REP: If possible, include a sample or concept that shows your understanding of the REP Fitness brand and its target audience.

• Prepare for Critique: Be open to discussing your work and receiving constructive feedback.

Challenge Preparation:

• Understand the Brand: Thoroughly research REP Fitness, their products, their current marketing campaigns, and their brand voice.

• Anticipate Design Tasks: Expect tasks related to social media graphics, email banners, landing page elements, or campaign visuals.

• Focus on Strategy: Demonstrate not just design skill but also an understanding of the marketing objectives behind the design.

• Time Management: Practice working efficiently under time constraints, as design challenges often have them.

• Presentation Skills: Practice articulating your design choices clearly and concisely.

📝 Enhancement Note: The interview process heavily emphasizes portfolio review and practical design skills. Candidates should prepare a portfolio that directly addresses the requirements and be ready to articulate their design process and strategic thinking, especially concerning brand consistency and campaign effectiveness. The mention of "creative efficiency and scalability" suggests interviewers might probe into how candidates contribute to optimizing team processes.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for graphic design tasks.

• Figma/Sketch: Likely required for digital design, prototyping, and collaborative workflows.

• After Effects/Premiere Pro: Beneficial for motion graphics and video editing (preferred skill).

Analytics & Reporting:

CRM & Automation:

• No direct CRM/automation responsibilities are listed, but understanding how design assets are deployed through marketing automation platforms (e.g., email marketing software) is helpful.

📝 Enhancement Note: While the job description doesn't explicitly list software, standard industry tools for graphic design are assumed. Proficiency in the Adobe Creative Suite (Photoshop, Illustrator, InDesign) is a baseline requirement. Experience with Figma or Sketch is highly probable for digital design and collaboration. The "plus" for motion graphics and video editing implies familiarity with After Effects and Premiere Pro would be a significant advantage.

👥 Team Culture & Values

Operations Values:

• Think Like a Customer: Empathy and customer-centricity are paramount, influencing design decisions to resonate with the target audience.

• Progress Not Perfection: A drive for continuous improvement and iterative design, focusing on delivering value and achieving goals efficiently.

• Positive Attitude: Cultivating an enthusiastic and optimistic approach to design challenges and team collaboration.

• Teamwork without Ego: Prioritizing collective success over individual recognition, fostering a supportive and collaborative design environment.

• Take Initiative: Proactively identifying opportunities to enhance designs, improve processes, or contribute to the brand's visual strategy.

• Design Excellence: A commitment to high standards of craft, attention to detail, and visual appeal in all deliverables.

• Efficiency: A focus on optimizing workflows and processes to increase speed and scalability without compromising quality.

• Manages Ambiguity: The ability to thrive in a dynamic, fast-paced environment where priorities can shift.

• Organizational Savvy: Understanding how to navigate team dynamics and collaborate effectively within a growing company.

Collaboration Style:

• Cross-functional Integration: The role requires strong collaboration with various marketing departments to ensure visual designs align with campaign objectives and brand strategy.

• Feedback-Driven: An open culture for design critiques and providing thoughtful feedback to peers and external partners is expected.

• Proactive Communication: Essential for managing expectations, aligning on creative briefs, and ensuring smooth project execution.

📝 Enhancement Note: The core values are deeply integrated into the company's operational philosophy. Candidates should be prepared to demonstrate how they embody these values in their work, particularly "Think Like a Customer," "Progress not Perfection," and "Teamwork without Ego," as these will likely be assessed during interviews and portfolio reviews.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Executing high-quality designs quickly in a fast-paced e-commerce environment while maintaining brand consistency.

• Managing Multiple Stakeholders: Collaborating effectively with diverse marketing teams and external freelance designers, each with potentially different priorities.

• Evolving Brand Landscape: Staying current with design trends and adapting the brand's visual identity to remain relevant in the competitive fitness market.

• Scalability of Creative Output: Contributing to systems and processes that allow the creative team to scale efficiently as the company grows.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to develop skills in motion graphics, video editing, and advanced digital design techniques.

• Brand Strategy: Deepen understanding of brand development and strategic visual communication within a growing global brand.

• Creative Operations: Learn to optimize creative workflows and contribute to building scalable systems.

• Industry Exposure: Gain insights into the rapidly evolving fitness and e-commerce industries.

• Mentorship: Potential for mentorship from the Creative Director and opportunities to mentor junior designers or freelancers.

📝 Enhancement Note: The role presents opportunities to tackle complex design challenges in a high-growth environment. The emphasis on "process improvements that increase creative efficiency and scalability" indicates that candidates who can identify and solve operational bottlenecks in the creative process will be highly valued and have significant growth potential.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance speed of execution with maintaining design quality. How did you approach it?" (Assesses efficiency and quality control.)

• "How do you ensure brand consistency across multiple channels and deliverables, especially when working with external partners?" (Tests understanding of brand systems and collaboration.)

• "Walk me through a campaign you designed from concept to execution. What were the objectives, your process, and the results?" (Evaluates campaign design skills and impact measurement.)

• "How do you approach design critiques, both giving and receiving feedback?" (Assesses communication and collaborative skills.)

Company & Culture Questions:

• "How do you embody REP's core values, such as 'Think Like a Customer' or 'Progress not Perfection,' in your design work?" (Assesses cultural fit and alignment with company philosophy.)

• "What excites you about the fitness industry and REP Fitness specifically?" (Gauges passion and industry interest.)

• "How do you see yourself contributing to our team culture and collaborative environment?" (Explores teamwork and interpersonal skills.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio with clear sections for different project types (e.g., Campaigns, Digital Design, Print, Brand Systems).

• Storytelling: For each project, tell a story: the problem/brief, your role and process, the solution, and the outcome/impact (use metrics if available).

• Highlight Seniority: Emphasize projects where you led initiatives, managed freelancers, or influenced strategic direction.

• Visual Clarity: Ensure your presentation is clean, professional, and visually aligned with good design principles.

• Conciseness: Be mindful of time. Practice presenting your key projects within a set timeframe.

• Interactive Elements: If applicable, include interactive elements or live demos of digital work.

📝 Enhancement Note: Interviewers will likely probe into how candidates apply design strategy to achieve business objectives and how they manage creative processes. Be prepared to discuss specific examples of how your work has driven results and how you contribute to operational efficiency within a creative team.

📌 Application Steps

To apply for this Sr. Graphic Designer position:

• Submit your application through the provided application link.

• Portfolio Customization: Curate your online or PDF portfolio to prominently feature 5-7 of your strongest projects that align with the job requirements: digital marketing, campaign design, brand systems, and print execution in an e-commerce or retail context. Ensure each project clearly outlines the brief, your role, process, and measurable outcomes.

• Resume Optimization: Tailor your resume to highlight your 5+ years of experience in graphic design, emphasizing achievements in fast-paced marketing/e-commerce environments, brand consistency, and any experience with creative workflow management or freelance supervision. Use keywords from the job description.

• Prepare Your Narrative: Practice articulating your design philosophy, your understanding of brand strategy, and how you embody REP Fitness's core values. Be ready to walk through your portfolio, explaining your decision-making process and the impact of your work.

• Company Research: Thoroughly research REP Fitness, their products, their current marketing efforts, and their brand identity. Understand their mission and values to articulate your interest and fit effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.