Sr. Graphic Designer

📍 Job Overview

Job Title: Sr. Graphic Designer

Company: Pattern

Location: Pune, India

Job Type: Full-time (Salary)

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-05

Experience Level: 2-5 years

Remote Status: Hybrid

🚀 Role Summary

• Drive visual storytelling for the Pattern brand by creating compelling custom visuals for a wide range of marketing and internal initiatives.

• Execute creative concepts from ideation through final production, collaborating closely with the broader creative team to ensure brand consistency and impact.

• Manage multiple design projects simultaneously, ensuring timely delivery and efficient workflow management within a hybrid work environment.

• Contribute to the strategic development and evolution of the Pattern brand identity through innovative design solutions and creative thinking.

• Effectively communicate design proposals and rationale to internal stakeholders, including the Creative Director, articulating a strong design point of view.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer, implying a need for not just execution but also strategic input and ownership of design projects. The emphasis on "creative strategic thinking" and "helping to develop and push the Pattern brand" suggests a level of autonomy and influence beyond a junior designer. The hybrid work arrangement indicates a need for strong self-management and communication skills.

📈 Primary Responsibilities

• Design and produce high-quality visual assets for large-scale and small events, including signage, banners, and digital displays.

• Develop creative concepts and execute designs for marketing campaigns, ensuring alignment with brand guidelines and campaign objectives.

• Create engaging visuals for email marketing campaigns, including graphics, banners, and animated elements.

• Design appealing and functional quality swag items, from concept to final production-ready files.

• Produce eye-catching advertisements for various digital and print platforms, adhering to platform specifications and brand standards.

• Develop professional presentation decks for internal and external use, ensuring clear communication of information and brand identity.

• Design compelling eBooks and one-pagers that effectively convey complex information in an accessible visual format.

• Create polished and professional documents, including reports, proposals, and internal communications.

• Act as a key visual storyteller for the Pattern brand, translating complex ideas into clear and impactful visual narratives.

• Engage in creative strategic thinking to push design concepts beyond project parameters, identifying opportunities for innovation and brand enhancement.

• Collaborate actively with the creative team to brainstorm, develop, and execute design concepts through to final production.

• Manage personal time and project timelines effectively, prioritizing tasks to meet deadlines in a fast-paced environment.

• Communicate proactively and professionally with team members across various departments within the company.

• Present design work to the creative team and other stakeholders, articulating a strong design point of view and rationale.

📝 Enhancement Note: The responsibilities are extensive and cover a broad spectrum of design needs, from marketing collateral to internal communications and physical products. This indicates a need for a versatile designer with strong execution skills and the ability to adapt to different project types and stakeholders. The reporting line to the Creative Director of India suggests a focus on local market nuances and strategic alignment within that region.

🎓 Skills & Qualifications

Education:

• Bachelor of Fine Arts (BFA) degree in Graphic Design or a closely related field. Experience:

• Minimum of 3 years of professional graphic design experience.

• Proven experience in managing multiple design projects and meeting deadlines, particularly within a hybrid or remote work setting. Required Skills:

• Advanced typography skills are essential for creating visually appealing and readable designs.

• Strong portfolio showcasing a diverse range of design projects, relevant skill sets, and demonstrated creative thinking.

• Excellent layout and composition skills, with a keen eye for visual hierarchy and aesthetics.

• Proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign, for professional design production.

• Competency in Microsoft Office Suite, including Word, Excel, and PowerPoint, for document creation and presentation preparation.

• Meticulous attention to detail with an unwavering emphasis on accuracy and quality in all design outputs.

• Strong file management and organizational skills to maintain efficient asset libraries and project archives.

• Excellent communication, presentation, and interpersonal skills for effective collaboration and stakeholder engagement.

• Outstanding time management skills, with the ability to prioritize tasks and manage workload effectively.

• Demonstrated ability to conceptualize beyond project parameters, offering innovative solutions and strategic design thinking. Preferred Skills:

• Experience in visual storytelling and translating brand narratives into compelling visual content.

• Familiarity with motion graphics or animation software (e.g., After Effects) for enhanced campaign visuals.

• Experience working within a hybrid or remote team structure and contributing to a collaborative online environment.

• Understanding of brand development and evolution, with a proactive approach to contributing to brand strategy.

📝 Enhancement Note: The emphasis on "advanced typography" and a "strong portfolio showcasing relevant skill set and Creative thinking" are critical. Candidates should be prepared to demonstrate not just technical proficiency but also their ability to think strategically and contribute to brand development. The inclusion of MS Office alongside Adobe Creative Suite indicates the need for broader document creation capabilities beyond pure graphic design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3 years of professional design work, highlighting diverse project types such as campaigns, events, mailers, and presentations.

• Include case studies that demonstrate creative strategic thinking and how design concepts were pushed beyond initial project parameters.

• Present examples of visual storytelling that effectively translate brand narratives and complex information into clear, engaging visuals.

• Demonstrate advanced typography and layout skills through well-executed examples of branding collateral, digital assets, and print materials.

• Highlight proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and MS Office (Word, Excel, PowerPoint) through the quality and complexity of the presented work. Process Documentation:

• Evidence of managing personal time and project timelines effectively, potentially through project management tool integration or personal workflow documentation.

• Examples of successful collaboration and communication with cross-functional teams and stakeholders, perhaps through project team descriptions or client feedback.

• Demonstrations of file management and organizational skills, potentially through organized project file structures or asset management examples.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should curate their portfolio to explicitly address the listed responsibilities and required skills, emphasizing strategic thinking, brand contribution, and a broad range of design applications. A structured approach to presenting case studies, detailing the problem, solution, and impact, will be highly beneficial.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Sr. Graphic Designer with 3-5 years of experience in Pune, India, the estimated annual salary range is ₹600,000 - ₹1,000,000. This estimate considers the cost of living in Pune, the demand for skilled graphic designers, and the responsibilities outlined for this role. Benefits:

• Full-time employment with a competitive salary.

• Opportunity to work on diverse and impactful design projects for a growing company.

• Collaborative and creative work environment within the Pattern team.

• Potential for professional development and growth within the design function.

• Hybrid work model offering flexibility between office and remote work. Working Hours:

• Standard full-time work week, likely around 40 hours, with flexibility to manage project deadlines. The hybrid model will dictate specific in-office days as determined by the team and Creative Director.

📝 Enhancement Note: Salary estimates are based on research of similar roles in Pune, India, factoring in experience level and typical benefits offered by tech-forward companies. The actual salary will depend on the candidate's specific qualifications, experience, and negotiation. Given the "Full-time (Salary)" employment type, a competitive compensation package is expected.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the technology or e-commerce sector, likely focusing on partner and employee experience solutions, given the nature of the design requests (swag, events, campaigns). This implies a fast-paced, innovative, and data-informed environment where design plays a crucial role in brand perception and user engagement.

Company Size: Pattern is likely a mid-sized to large organization, given the existence of a dedicated creative team, regional creative directors, and a structured application process. This size often means established processes but also opportunities for impact.

Founded: [Company Founded information not provided] The founding date would offer context on the company's maturity and evolution, which can influence its brand identity and design needs.

Team Structure:

• The role reports directly to the Creative Director of India, indicating a regional creative leadership structure.

• The graphic designer will be part of a broader creative team, requiring collaboration on concepts and execution.

• This role will likely collaborate with various departments across the company, including marketing, HR, and event planning teams, to fulfill design requests. Methodology:

• Design decisions will likely be informed by brand guidelines and strategic objectives.

• Emphasis will be placed on creative strategic thinking and pushing design concepts forward.

• Collaboration and communication are key, with regular presentations of work to the creative team and stakeholders.

• Efficient project and time management are crucial for meeting diverse design demands.

Company Website: https://www.pattern.com/

📝 Enhancement Note: The company's focus on partner and employee experience suggests a culture that values strong internal and external communications, branding, and engagement. The hybrid work model points towards a modern, flexible work environment.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer role, indicating a position that requires a solid foundation of technical skills, creative strategic thinking, and the ability to work independently and contribute to brand development. It's a step beyond an entry-level or mid-level designer, suggesting leadership potential in design execution and concepting.

Reporting Structure: The Sr. Graphic Designer reports directly to the Creative Director of India. This provides a clear line of reporting and mentorship, with opportunities to learn from experienced creative leadership.

Operations Impact: The graphic designer's impact is significant, as they are responsible for the visual representation of the Pattern brand across numerous touchpoints. Their work directly influences the partner and employee experience, brand perception, and the effectiveness of marketing campaigns.

Growth Opportunities:

• Design Specialization: Opportunity to deepen expertise in specific design areas such as event branding, digital campaign design, or advanced typography.

• Brand Strategy Contribution: Potential to grow into a more strategic role, influencing brand direction and leading design initiatives.

• Mentorship & Leadership: With proven performance, there may be opportunities to mentor junior designers or lead smaller design projects.

• Skill Expansion: Encouragement to learn new design tools and techniques to stay current with industry trends.

📝 Enhancement Note: The "Sr." title suggests a pathway for growth into lead designer roles or specialized creative positions. The reporting structure to a Creative Director implies access to strategic creative discussions and learning opportunities.

🌐 Work Environment

Office Type: Pattern operates a hybrid work environment. This means the office space is likely designed to facilitate collaboration, brainstorming, and team interaction on designated in-office days. It may include open workspaces, meeting rooms, and dedicated areas for creative work.

Office Location(s): The role is based in Pune, India. Specific office location details within Pune would be provided upon engagement with the hiring team.

Workspace Context:

• Collaborative Environment: The hybrid model necessitates a workspace that supports both focused individual work and effective team collaboration on in-office days.

• Tools & Technology: Access to standard design software (Adobe Creative Suite, MS Office) and potentially project management or collaboration tools is expected.

• Team Interaction: Opportunities to engage with the Creative Director and other members of the creative team and cross-functional departments during office days.

Work Schedule: A standard full-time work schedule, approximately 40 hours per week, is expected. The hybrid nature allows for a blend of in-office and remote work, with specific days likely determined by team needs and manager direction.

📝 Enhancement Note: The hybrid environment suggests a need for self-discipline, strong communication, and the ability to transition effectively between remote and in-office work. The office space is likely modern and geared towards creative collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Presentation & Discussion: Candidates will likely be asked to present their portfolio, discussing specific projects, their design process, strategic thinking, and contributions to brand development. This is a critical step.

• Skills Assessment/Design Challenge: A potential practical exercise or design challenge to evaluate technical skills, creative problem-solving, and ability to work within given parameters and brand guidelines.

• Interviews with Creative Director & Team: Discussions to assess cultural fit, collaboration style, and understanding of the Pattern brand and its strategic objectives.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best demonstrate the required skills (typography, layout, visual storytelling, strategic thinking) and experience across different project types (events, campaigns, presentations, etc.).

• Tell a Story: For each project, clearly articulate the brief/problem, your creative process, the design solutions you implemented, and the impact or outcome (quantify if possible).

• Highlight Strategy: Emphasize how you approached the project strategically, how you contributed to the brand, and how you pushed concepts beyond basic requirements.

• Showcase Versatility: Include examples that demonstrate your proficiency in Adobe Creative Suite and MS Office applications.

• Prepare for Presentation: Be ready to walk through your portfolio smoothly, articulating your design decisions and rationale confidently.

Challenge Preparation:

• Familiarize yourself with Pattern's brand identity and recent marketing efforts.

• Practice articulating your design process and problem-solving approach concisely.

• Be prepared to discuss how you would approach a specific design challenge provided by the interviewer, focusing on brand alignment and strategic thinking.

📝 Enhancement Note: The portfolio presentation is likely the most crucial part of the interview process. Candidates should prepare a compelling narrative around their work, highlighting not just aesthetic skill but also strategic thinking and problem-solving capabilities relevant to Pattern's business needs.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Photoshop, Illustrator, and InDesign for all aspects of graphic design creation, from initial concept to final production.

• Microsoft Office Suite: Strong command of Word for document creation, Excel for data visualization (if applicable), and PowerPoint for presentation development.

Analytics & Reporting:

• While not a primary focus for a graphic designer, understanding how design impacts campaign performance (e.g., click-through rates on ads, engagement with mailers) can be beneficial. Familiarity with basic analytics concepts might be advantageous. CRM & Automation:

• Generally not a direct requirement for this role, but understanding how design assets are deployed within marketing automation platforms or CRM systems could provide context.

📝 Enhancement Note: The core technical requirements are firmly rooted in the Adobe Creative Suite. The inclusion of MS Office highlights the need for designers to be comfortable creating and formatting documents and presentations that go beyond pure visual design.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to explore new design concepts and push creative boundaries to elevate the Pattern brand.

• Collaboration: A team-oriented approach, working effectively with the Creative Director and other departments to achieve shared goals.

• Quality & Detail: A commitment to producing high-quality, error-free design work with meticulous attention to detail.

• Strategic Thinking: The ability to understand business objectives and translate them into effective visual solutions.

• Brand Stewardship: A dedication to maintaining and evolving the Pattern brand identity across all visual touchpoints.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing, HR, and other teams to understand their design needs and deliver impactful visuals.

• Feedback Exchange: Openness to receiving and providing constructive feedback within the creative team to refine designs and foster growth.

• Knowledge Sharing: A willingness to share design best practices, new techniques, and industry trends with team members.

📝 Enhancement Note: The company likely values a blend of creative talent and professional execution. A collaborative spirit and a commitment to brand consistency will be highly regarded.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Demands: Effectively managing a diverse range of design requests from various departments, each with its own priorities and deadlines.

• Brand Evolution: Contributing to the ongoing development of the Pattern brand, ensuring visual consistency while introducing fresh creative elements.

• Hybrid Work Management: Adapting to the nuances of working effectively in a hybrid environment, ensuring seamless communication and productivity.

• Technical Skill Advancement: Keeping pace with evolving design software, tools, and digital design trends.

Learning & Development Opportunities:

• Advanced Design Workshops: Access to training for new features in Adobe Creative Suite or emerging design software.

• Brand Strategy Immersion: Opportunities to learn more about Pattern's overall marketing and business strategy, enhancing design's strategic impact.

• Cross-functional Exposure: Gaining insights into the design needs and challenges of other departments, broadening design application.

• Mentorship: Learning from the Creative Director and senior members of the creative team.

📝 Enhancement Note: The role offers a significant opportunity for growth by tackling diverse design challenges and contributing to brand strategy, supported by a structured creative team and leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to push a design concept beyond the initial project parameters. What was the situation, your approach, and the outcome?" (Assesses strategic thinking and brand contribution).

• "How do you approach visual storytelling for a brand? Can you give an example from your portfolio?" (Assesses ability to translate narrative into visuals).

• "Walk us through a campaign design project from your portfolio. What were the objectives, your design process, and how did you measure success?" (Assesses process, problem-solving, and impact). Company & Culture Questions:

• "Based on what you've seen of Pattern, how would you approach designing visuals that align with our brand identity?" (Assesses research and brand understanding).

• "How do you handle feedback on your designs, especially if it contradicts your initial vision?" (Assesses collaboration and adaptability).

• "How do you ensure your design work is accurate and meets all project specifications, especially in a hybrid environment?" (Assesses attention to detail and organization). Portfolio Presentation Strategy:

• Structure Your Presentation: Begin with an overview of your experience and highlight 2-3 key projects that best showcase your skills and alignment with Pattern's needs.

• Focus on Impact: For each project, clearly explain the problem, your solution, and the positive results or impact achieved. Use metrics where possible.

• Articulate Your Process: Detail your creative thinking, research, concept development, and execution steps.

• Showcase Versatility: Be prepared to discuss your proficiency with Adobe Creative Suite and MS Office applications and how you've used them effectively.

• Engage and Discuss: Be ready to answer questions and engage in a dialogue about your work and design philosophy.

📝 Enhancement Note: Candidates should prepare to actively discuss their portfolio, demonstrating not just technical skill but also strategic thinking, brand understanding, and effective communication. The ability to connect their past work to Pattern's specific needs will be key.

📌 Application Steps

To apply for this Sr. Graphic Designer position:

• Submit your application through the provided link on jobs.lever.co.

• Curate your portfolio: Select 4-6 of your strongest, most relevant projects that clearly demonstrate advanced typography, layout skills, visual storytelling, and strategic thinking. Tailor your selection to highlight experience with campaigns, events, presentations, and brand development.

• Optimize your resume: Ensure your resume clearly states your years of experience, educational background (BFA), and proficiency in Adobe Creative Suite and MS Office. Highlight achievements and responsibilities that align with the job description, using keywords like "visual storytelling," "brand development," and "project management."

• Prepare your portfolio presentation: Practice walking through your chosen projects, articulating the problem, your creative process, the solution, and the impact. Be ready to discuss your design rationale and how your work aligns with Pattern's brand.

• Research Pattern: Thoroughly explore Pattern's website, social media, and any available brand guidelines to understand their current visual identity, company culture, and business objectives. Prepare thoughtful questions about their design needs and brand strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.