Sr Graphic Designer & Content Producer

📍 Job Overview

Job Title: Sr Graphic Designer & Content Producer

Company: Hilton Grand Vacations

Location: Orlando, Florida, United States

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: August 13, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Remote OK

🚀 Role Summary

• Lead creative designer responsible for developing high-performing visual content across all Hilton Grand Vacations paid and organic social media channels.

• Concept, design, and produce engaging social-first creative assets that strengthen brand awareness and drive business results.

• Translate marketing and brand strategy into high-performing static graphics, animated content, and short-form videos optimized for social media.

• Leverage advanced proficiency in the Adobe Creative Cloud suite and a strong portfolio demonstrating expertise in visual design, motion graphics, and video production within a social media context.

📝 Enhancement Note: This role is critical for the Branding & Creative team, directly impacting social media engagement and business outcomes. The emphasis on "social-first creative" and "high-performing visual content" signifies a need for data-informed design decisions and a deep understanding of platform-specific best practices, aligning it closely with Marketing Operations functions.

📈 Primary Responsibilities

• Conceptualize, design, and produce compelling static graphics, animated content, and short-form videos for all paid and organic social media platforms.

• Collaborate closely with marketing, brand, and social media teams to translate campaign strategies and brand messaging into visually engaging social content.

• Maintain brand consistency and adherence to brand standards across all creative outputs, ensuring a cohesive brand identity on social media.

• Stay current with emerging social media trends, platform updates, and creative best practices to ensure content is relevant and impactful.

• Manage the end-to-end content production process, from initial concepting and design to final delivery, ensuring timely execution of creative projects.

• Optimize creative assets for various social media channels, considering aspect ratios, file formats, and platform-specific engagement drivers.

• Contribute to the development of creative briefs and provide insights on visual content performance to inform future creative strategies.

• Ensure all produced content meets quality control standards and effectively communicates the intended message to the target audience.

📝 Enhancement Note: The description strongly implies a need for experience in A/B testing creative elements and analyzing performance data to refine designs, a key aspect of Marketing Operations and data-driven creative strategies. Responsibilities extend beyond pure design to strategic content production for measurable business impact.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Digital Media, Fine Arts, or a related field.

Experience: 5-10 years of professional experience in graphic design, content production, and social media creative development, preferably within the hospitality or travel industry.

Required Skills:

• Advanced proficiency in Adobe Creative Cloud suite, including Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro.

• Demonstrated expertise in creating social-first static graphics, motion graphics, and short-form video content.

• Strong portfolio showcasing a range of visual design skills, motion graphics capabilities, and video editing proficiency for social media platforms.

• Deep understanding of social media platforms (e.g., Instagram, Facebook, TikTok, X) and their specific content requirements and best practices.

• Excellent visual storytelling abilities, with a keen eye for composition, typography, color theory, and branding.

• Proven ability to translate marketing and brand strategies into compelling visual content.

• Strong project management skills, with the ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.

• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams. Preferred Skills:

• Experience with AI-assisted design tools or workflows.

• Familiarity with social media analytics tools to inform creative decisions.

• Experience in content capture through photography and videography.

• Understanding of influencer marketing creative requirements.

• Knowledge of HTML5 for rich media advertising.

📝 Enhancement Note: The emphasis on a "strong portfolio demonstrating expertise" is paramount for this role. Candidates should be prepared to showcase specific examples of social media campaigns they've designed, highlighting their impact on engagement and business objectives. Proficiency in Adobe After Effects and Premiere Pro is crucial, indicating a need for robust motion graphics and video editing skills beyond basic graphic design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated digital portfolio showcasing a minimum of 5-7 high-impact social media campaigns or projects.

• Demonstrate expertise in creating social-first static graphics, including carousel posts, stories, and feed graphics.

• Include examples of motion graphics and animated content, such as animated logos, text animations, and explainer videos.

• Showcase short-form video production and editing skills, including concept development, storyboarding, and final output for platforms like Reels, TikTok, and Shorts.

• Highlight projects that clearly articulate the objective, the creative solution, and the resulting business impact (e.g., engagement rates, click-through rates, brand awareness metrics).

• Ensure portfolio pieces reflect an understanding of brand stewardship and the ability to maintain brand consistency across diverse creative assets. Process Documentation:

• Ability to document creative workflows, from brief intake to final asset delivery, for internal review and optimization.

• Showcase examples of process improvements implemented to enhance efficiency in content production or design iteration cycles.

• Demonstrate experience in collaborating with other departments (e.g., marketing, social media management) to streamline the creative approval process.

📝 Enhancement Note: For this role, the portfolio is not just a collection of work but a demonstration of process. Candidates should be ready to walk through their creative process for specific projects, explaining their decision-making at each stage, particularly how they leverage data or platform insights to inform their designs and optimize for performance.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Sr. Graphic Designer & Content Producer with 5-10 years of experience in Orlando, FL, the estimated annual salary range is $75,000 - $105,000. This estimate accounts for the cost of living in Orlando and the specialized skills required, including advanced motion graphics and video production.

Benefits:

• Recognition Programs and Rewards: Opportunities for recognition and awards, acknowledging outstanding contributions.

• Excellent health care options: Comprehensive medical, dental, and vision insurance plans.

• A people-first culture: Emphasis on employee well-being and a supportive work environment.

• Go Hilton: Travel Discounts Program: Access to discounted hotel rates worldwide for personal travel.

• Perks at work: Employee Pricing platform offering discounts on various goods and services.

• Employee Assistance Program: Support services for physical and mental well-being.

• Paid Vacation Time and Paid Sick Days: Generous paid time off for rest and recovery.

• 401(k) program with company match: Retirement savings plan with employer contributions.

• Tuition reimbursement programs: Financial assistance for continuing education and professional development.

• Numerous learning and advancement opportunities: Pathways for career growth and skill enhancement within the organization.

Working Hours: Standard full-time work week, typically 40 hours per week. Flexibility may be available depending on project demands and team coordination, but consistent availability during core business hours is expected for collaboration and project delivery.

📝 Enhancement Note: The salary range is an estimate based on current market data for similar roles in the Orlando area, considering the specified experience level and the advanced technical skills (motion graphics, video production) required. The benefits package is comprehensive, with a notable emphasis on travel discounts and professional development, which are attractive to creative professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality and Leisure (specifically timeshare and vacation ownership). Hilton Grand Vacations operates within a dynamic sector that relies heavily on aspirational marketing and delivering exceptional customer experiences.

Company Size: Hilton Grand Vacations is a large enterprise, part of the global Hilton portfolio, indicating a structured corporate environment with established processes and significant resources. This size often translates to opportunities for specialized roles and career progression.

Founded: Hilton Grand Vacations was established in 1996, bringing decades of experience in the vacation ownership industry. This history suggests a stable company with a deep understanding of its market and customer base.

Team Structure:

• The role sits within the Branding & Creative team, indicating a centralized creative function that supports broader marketing and brand initiatives.

• This team likely works closely with the social media marketing team, digital marketing, and potentially product development or sales enablement teams.

• Collaboration will be a key aspect, requiring strong communication and integration with various stakeholders to ensure creative output aligns with strategic objectives. Methodology:

• The Branding & Creative team likely employs a blend of data-informed and intuition-driven creative processes. Emphasis on "high-performing visual content" suggests a feedback loop where performance data informs future creative strategies.

• Workflow optimization is key, especially for a role producing high volumes of content for social media. Efficient processes for concepting, design, review, and approval are essential.

• Adherence to brand guidelines and strategic marketing objectives will be paramount, ensuring all creative work serves a business purpose.

Company Website: https://www.hiltongrandvacations.com/

📝 Enhancement Note: As a large, established company in the hospitality sector, Hilton Grand Vacations likely has robust brand guidelines and established marketing campaigns. The creative operations aspect of this role will involve navigating these structures while still allowing for creative innovation within defined parameters.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level role within the creative and marketing operations domain. It signifies a high degree of autonomy, responsibility for significant creative output, and the expectation of mentoring or guiding junior team members or processes. The focus is on producing high-impact content that directly influences brand perception and business results.

Reporting Structure: The Sr. Graphic Designer & Content Producer likely reports to a Creative Director, Marketing Manager, or Head of Branding & Creative. This position will collaborate extensively with social media managers, digital marketers, and brand strategists.

Operations Impact: The role's impact is directly tied to the effectiveness of Hilton Grand Vacations' social media presence. High-performing creative content can lead to increased brand awareness, audience engagement, lead generation, and ultimately, direct contributions to sales and revenue through effective marketing campaigns.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like advanced motion graphics, short-form video strategy for emerging platforms, or AI-driven creative tools.

• Leadership: Potential to move into a Lead Designer or Art Director role, managing creative projects and potentially a small team, with increased strategic input.

• Cross-Functional Movement: Transition into broader marketing operations, brand management, or digital strategy roles, leveraging a strong understanding of creative content's impact on business objectives.

• Skill Development: Access to company-sponsored learning and advancement opportunities, including tuition reimbursement and participation in industry workshops or conferences focused on digital marketing and creative technologies.

📝 Enhancement Note: The "numerous learning and advancement opportunities" mentioned in the benefits section are critical for career growth. Candidates should inquire about specific internal training programs, mentorship opportunities, and clear pathways for advancement beyond this senior individual contributor role.

🌐 Work Environment

Office Type: While the role is listed as "Remote OK," the company is headquartered in Orlando, FL, and has a significant physical presence. This suggests that while remote work is supported, there might be an expectation for occasional in-office collaboration, team meetings, or site visits, especially for content capture or key strategic sessions. The primary work environment is remote.

Office Location(s): The role is based in Orlando, Florida, with the possibility of remote work. The company has numerous locations, primarily in popular tourist destinations, but the immediate team is likely centered around the Orlando headquarters for administrative and strategic alignment.

Workspace Context:

• Remote Setup: Candidates will need a dedicated, professional home office setup conducive to creative work, including reliable internet and space for equipment.

• Collaborative Tools: Expect to utilize a suite of digital collaboration tools (e.g., Slack, Microsoft Teams, Asana, Trello) for communication, project management, and file sharing.

• Creative Software: Access to Adobe Creative Cloud and any other necessary design or video production software will be provided or expected to be managed by the employee.

• Team Interaction: While remote, there will be frequent virtual interactions with team members and stakeholders through video conferencing, team meetings, and collaborative platforms.

Work Schedule: Primarily a standard 40-hour work week, with flexibility potentially offered. However, the demands of social media content production can sometimes require responsiveness outside of traditional hours, especially during campaign launches or crisis communications. Consistent availability during core business hours for collaboration is expected.

📝 Enhancement Note: For remote roles, understanding the company's approach to remote collaboration and potential hybrid expectations is crucial. Candidates should clarify whether there are any required in-office days or travel expectations, even if the role is designated as remote.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and a preliminary assessment of your portfolio's alignment with the role's requirements.

• Portfolio Review & Creative Challenge: This is a critical stage. Expect to present your portfolio, discussing specific projects, your creative process, and the impact of your work. You may also be given a creative challenge or a take-home assignment to assess your skills in real-time for a relevant scenario.

• Stakeholder Interviews: Interviews with the hiring manager and key team members (e.g., social media manager, marketing lead) to assess technical skills, creative vision, collaboration style, and cultural fit.

• Final Interview: Potentially a final interview with a senior leader to discuss career aspirations and overall fit within the organization.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your expertise in social-first graphics, motion graphics, and short-form video. Prioritize work that shows measurable results or strong engagement.

• Tell a Story: For each project, be prepared to articulate the problem or objective, your creative solution, your specific role and process, and the outcome (metrics, lessons learned).

• Highlight Social Expertise: Emphasize your understanding of platform nuances and how you tailor creative for different social media channels.

• Showcase Technical Proficiency: Be ready to discuss your workflow within Adobe Creative Cloud and any other tools used.

• Brand Alignment: Demonstrate how you apply brand guidelines while still producing innovative and engaging content.

Challenge Preparation:

• Understand the Brief: If given a creative challenge, thoroughly read and understand the objectives, target audience, and any constraints.

• Think Social-First: Approach the challenge with a mindset focused on engagement, shareability, and platform optimization.

• Show Your Process: Even in a take-home assignment, outline your thought process, initial concepts, and rationale behind your final design choices.

• Be Realistic: Aim for a high-quality output that is achievable within the given timeframe.

📝 Enhancement Note: The "creative challenge" is a common element for design roles. Candidates should prepare to demonstrate not just design skill but also strategic thinking and problem-solving abilities within a marketing context. It's an opportunity to showcase how you approach real-world business problems with creative solutions.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Expert-level proficiency required for Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro. These are the core tools for graphic design, motion graphics, and video editing.

• Motion Graphics Software: Primarily Adobe After Effects for creating animations, visual effects, and dynamic content.

• Video Editing Software: Primarily Adobe Premiere Pro for assembling footage, editing video clips, adding effects, and finalizing video content.

Analytics & Reporting:

• While not a primary responsibility, familiarity with social media analytics platforms (e.g., Meta Business Suite, TikTok Analytics, X Analytics) to understand content performance is beneficial.

• Experience interpreting data to inform creative decisions and optimize future content. CRM & Automation:

• Experience with project management and collaboration tools such as Asana, Trello, Monday.com, Slack, or Microsoft Teams is expected for workflow management and team communication.

• Familiarity with Digital Asset Management (DAM) systems may be advantageous for organizing and retrieving creative assets.

📝 Enhancement Note: The extensive list of Adobe Creative Cloud applications highlights the technical depth required for this role. Candidates should be prepared to discuss their specific workflows and techniques within these tools, especially how they use them in tandem for integrated projects (e.g., graphics created in Illustrator animated in After Effects and edited in Premiere Pro).

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce fresh, engaging, and boundary-pushing creative content that stands out on social media.

• Performance-Driven: A focus on creating content that not only looks good but also achieves specific marketing objectives and business results.

• Collaboration & Communication: A culture that values teamwork, open communication, and the ability to work effectively with diverse stakeholders.

• Brand Stewardship: A commitment to upholding and elevating the Hilton Grand Vacations brand through consistent and high-quality creative execution.

• Adaptability & Trend Awareness: A proactive approach to staying ahead of evolving social media trends and adapting creative strategies accordingly.

• Efficiency & Process Orientation: An understanding of how to manage creative workflows effectively to deliver high-quality assets on time.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with marketing, brand, and social media teams, necessitating strong communication and the ability to translate strategic goals into creative assets.

• Feedback & Iteration: A culture where constructive feedback is welcomed and used to refine creative work, leading to stronger final outputs.

• Knowledge Sharing: An environment where team members share insights on creative trends, platform best practices, and successful campaign strategies.

• Agile Approach: Potentially working in an agile or sprint-based environment to accommodate the fast-paced nature of social media content creation.

📝 Enhancement Note: The emphasis on "high-performing visual content" and "business results" suggests that while creativity is paramount, it's deeply integrated with marketing objectives. Candidates should demonstrate an understanding of how their creative work contributes to the company's bottom line.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Social Media Landscape: Keeping pace with new platform features, algorithm changes, and emerging content trends requires continuous learning and adaptation.

• Balancing Brand Consistency with Creative Innovation: Maintaining strict brand standards while producing fresh, engaging, and platform-specific content can be a creative tightrope walk.

• High Volume Content Production: Meeting the demand for a constant stream of creative assets across multiple social channels requires efficient workflows and strong project management.

• Measuring Creative Impact: Quantifying the direct ROI of creative design and video production on social media can be complex, requiring strong analytical skills and collaboration with analytics teams.

• Remote Collaboration: Ensuring seamless creative collaboration and feedback loops with a distributed team requires proactive communication and effective use of digital tools.

Learning & Development Opportunities:

• Advanced Creative Software Training: Opportunities to deepen expertise in Adobe Creative Cloud, particularly in After Effects and Premiere Pro, or explore new creative technologies.

• Social Media Marketing & Strategy Workshops: Participation in industry events or online courses focused on social media trends, content strategy, and platform best practices.

• Brand Strategy & Marketing Fundamentals: Learning more about overarching marketing campaigns and brand initiatives to better align creative output with business goals.

• Leadership Development: For those interested in management, opportunities to develop project leadership skills, mentor junior designers, or contribute to strategic creative planning.

📝 Enhancement Note: The challenges listed highlight the dynamic nature of the role. Candidates should be prepared to discuss how they overcome these challenges, demonstrating resilience, adaptability, and a proactive approach to problem-solving, which are key traits for success in creative operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing social-first creative content from brief to final delivery. How do you ensure it aligns with brand strategy and drives engagement?"

  • Preparation: Outline your end-to-end workflow, emphasizing stages like brief analysis, concept development, design iteration, feedback integration, and final optimization for social platforms. Use a specific project as an example.

• "How do you stay current with social media trends and platform changes, and how do you incorporate these insights into your creative work?"

  • Preparation: Discuss resources you follow (blogs, influencers, industry publications), how you test new formats, and provide an example of a trend you leveraged successfully.

• "Walk us through a challenging creative project you worked on. What was the challenge, how did you overcome it, and what was the outcome?"

  • Preparation: Prepare a STAR (Situation, Task, Action, Result) response focusing on a project that showcases problem-solving, technical skill, and positive impact.

Company & Culture Questions:

• "What excites you about Hilton Grand Vacations and our brand? How do you see your creative skills contributing to our success?"

  • Preparation: Research HGV's recent marketing campaigns, brand messaging, and target audience. Connect your skills and passion to their mission and values.

• "How do you approach collaboration with non-creative teams, such as marketing or social media managers, to ensure alignment on creative projects?"

  • Preparation: Emphasize your communication skills, ability to translate marketing needs into creative solutions, and experience managing feedback.

• "How do you measure the success of your creative work on social media?"

  • Preparation: Discuss key metrics (engagement rate, CTR, reach, conversions) and how you use data to inform creative decisions.

Portfolio Presentation Strategy:

• Start with Impact: Begin with your strongest, most relevant projects that showcase social-first design, motion graphics, and video.

• Context is Key: For each piece, clearly state the objective, your role, the target audience, and the platform.

• Show, Don't Just Tell: Use visuals effectively. If presenting a video, ensure it plays smoothly. For motion graphics, highlight the dynamic elements.

• Quantify Results: Whenever possible, present metrics that demonstrate the success of your work (e.g., "This campaign saw a 25% increase in engagement").

• Discuss Your Process: Be ready to explain your creative decisions, software usage, and any challenges you encountered and how you solved them.

• Be Enthusiastic: Convey your passion for design and content creation, and your excitement about the opportunity.

📝 Enhancement Note: Candidates should treat the portfolio presentation as a live demonstration of their skills and strategic thinking. It's an opportunity to showcase not just what they've done, but how they do it and why it matters for business outcomes.

📌 Application Steps

To apply for this Sr. Graphic Designer & Content Producer position:

• Submit your application through the provided Oracle Cloud application link.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest social-first graphic design, motion graphics, and short-form video production work. Prioritize projects with demonstrable impact on engagement or business objectives.

• Resume Optimization: Ensure your resume clearly highlights your years of experience, advanced proficiency in Adobe Creative Cloud (specifically After Effects and Premiere Pro), and any relevant experience in the hospitality industry or with social media campaigns. Use keywords from the job description.

• Interview Preparation: Practice articulating your creative process, discussing your portfolio projects in detail, and preparing STAR method responses for behavioral questions. Research Hilton Grand Vacations' current social media presence and brand messaging.

• Company Research: Familiarize yourself with Hilton Grand Vacations' brand, target audience, and recent marketing initiatives. Understand their position within the hospitality industry and how creative content contributes to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.