Sr. Content Designer- 2 roles

📍 Job Overview

Job Title: Sr. Content Designer (2 Roles)

Company: Aflac, Incorporated

Location: Georgia, US (Hybrid/Remote options available)

Job Type: Full-Time

Category: Learning & Development Operations / Content Strategy

Date Posted: August 10, 2026

Experience Level: 7+ Years

Remote Status: Hybrid or Remote (Continental US)

🚀 Role Summary

• This role is crucial for designing, developing, and continuously improving training content, focusing on both digital and instructor-led materials within an operations context.

• It involves leading stakeholder engagement to gather insights, ensure alignment with business objectives, and inform the development of targeted learning solutions that drive operational efficiency.

• Candidates will manage and execute projects of moderate complexity, applying robust project management best practices to ensure timely and within-scope delivery of learning initiatives.

• The position requires a deep understanding of adult learning principles, instructional design methodologies, and the ability to integrate measurement standards for evaluating program effectiveness.

• This is an opportunity to leverage advanced skills in content creation, media development, and learning technologies to enhance business performance and support organizational goals.

📝 Enhancement Note: While the job title is "Sr. Content Designer," the core responsibilities and required skills strongly indicate a focus on Instructional Design and Learning Operations within a corporate environment. The emphasis on needs analysis, instructional objectives, blended learning, and evaluation strategies aligns with operations functions that support employee enablement and performance improvement.

📈 Primary Responsibilities

• Lead strategic engagements with field stakeholders, including focus groups and working sessions, to gather insights, ensure alignment with business objectives, and inform the development of targeted learning solutions.

• Design and continuously improve training content, encompassing digital and instructor-led materials, and evaluate program effectiveness to deliver strategic recommendations for enhanced learning outcomes and sales leadership development.

• Oversee the integration and deployment of training initiatives across regions, effectively communicating program strategy, progress, and outcomes to senior leadership and cross-functional stakeholders.

• Manage and drive the execution of projects of moderate complexity, applying project management best practices to deliver outcomes on time and within scope, while forecasting near- and long-term deliverables.

• Maintain deep knowledge of emerging trends, technologies, and methodologies in learning and development, applying these insights to continuously improve instructional strategies and operational efficiency.

• Identify resource needs and ensure appropriate expertise is leveraged to deliver project objectives, establishing and maintaining effective controls throughout the project lifecycle.

• Provide expert guidance and consultation to stakeholders and peers on learning strategies, content development, and digital learning solutions, fostering a collaborative and results-oriented environment.

• Actively build strong relationships among teams and team members to ensure cooperation on project objectives and drive collective success.

• Design robust evaluation strategies and tools to determine whether desired learning and performance outcomes are achieved, and analyze performance results to identify variances.

• Provide data-driven recommendations to improve outcomes, applying insights from internal metrics and external trends to inform business decisions and enhance operational effectiveness.

• Partner with finance and stakeholders to develop and manage training budgets, ensuring efficient allocation and oversight of project-related expenditures.

• Support the onboarding and development of team members, providing mentorship and sharing best practices to strengthen team capabilities and foster a culture of continuous improvement.

📝 Enhancement Note: The "Principal Duties & Responsibilities" section was extensive. Key responsibilities were synthesized to highlight the operational impact, project management, stakeholder management, and continuous improvement aspects relevant to senior operations roles.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Instructional Design, Instructional Technology, Education, Distance Learning, or a related field. An equivalent combination of education and experience will also be considered.

Experience: 7+ years of relevant professional experience in instructional design and analysis. Experience in training design, media development, publishing, content management, and conducting learning sessions is required.

Required Skills:

• Excellent command of writing principles, English grammar, and spelling for professional-quality publications.

• Strong knowledge in the design and development of instructional materials, incorporating adult learning principles.

• Proven experience in conducting needs analysis, writing instructional objectives, creating blended learning solutions, and integrating measurement standards.

• Advanced skillset in Microsoft Excel and PowerPoint.

• Advanced skillset in Microsoft Word.

• HTML 5, SCORM 1.2 and 2004, JavaScript proficiency.

• Video and Photo Creating/Editing Experience (e.g., Adobe Photoshop, Snagit, Adobe Premier, Adobe Audition, Audacity, Adobe Creative Cloud, Motion Array).

• Print and support material creation experience (e.g., InDesign, Publisher, Microsoft Office, Getty Images).

• E-learning authoring experience (e.g., Lectora, Captivate, Articulate 360, SCORM 1.2 and 2004).

• Learning Management System (LMS) and Learning Experience Platform (LXP) experience.

• Excellent oral, written, and interpersonal communications skills for effective stakeholder interaction.

• Strong proven project management skills with the ability to meet project quality expectations within schedule and budget.

• Strong service focus, anticipating client needs, managing complex client relationships, and promoting a high-impact service culture. Preferred Skills:

• Working knowledge of media file formats, standards, and best practices for web presentation.

📝 Enhancement Note: The raw description listed numerous tools and specific technologies. These have been categorized into "Required Skills" and "Preferred Skills" for clarity, with a focus on the operational application of these technologies in content and learning development. The "7+ years" experience requirement was inferred from the explicit mention of "Required 7+ years of relevant professional experience" and the general expectation for a "Sr." level role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase examples of instructional design projects, demonstrating a clear understanding of learning objectives, audience analysis, and content development.

• Include case studies of e-learning modules, highlighting the authoring tools used (e.g., Articulate 360, Captivate) and the resulting learning outcomes or performance improvements.

• Present examples of video or photo content creation and editing, illustrating proficiency with tools like Adobe Creative Cloud, Photoshop, or Premier Pro.

• Demonstrate experience with SCORM compliance and integration into LMS/LXP platforms, with evidence of successful deployment and tracking.

• Provide samples of print or support materials created using tools like InDesign or Publisher. Process Documentation:

• Document your approach to needs analysis and how it informs the design of learning solutions.

• Illustrate your process for developing instructional objectives and aligning them with business goals.

• Showcase your methodology for creating blended learning solutions, integrating various delivery methods effectively.

• Detail your process for evaluating learning effectiveness and using data to drive continuous improvement in content and programs.

📝 Enhancement Note: Given the role's focus on design and development, a portfolio is implicitly crucial. This section infers typical requirements for a Sr. Content Designer/Instructional Designer role, emphasizing the need to showcase practical application of skills and understanding of design processes.

💵 Compensation & Benefits

Salary Range: $80,000 - $110,000 annually. This range is determined by various factors including education, experience, certifications, geographic location, and peer compensation. Aflac notes that new hires are typically not brought in at the top of the range to allow for future growth.

Benefits:

• Comprehensive medical, dental, and vision coverage.

• Prescription drug coverage.

• Health care flexible spending account (FSA).

• Dependent care flexible spending account (FSA).

• Aflac supplemental policies offered at no cost to the employee (Accident, Cancer, Critical Illness, Hospital Indemnity).

• 401(k) retirement savings plans.

• Annual bonuses.

• Opportunity to purchase company stock.

• 11 paid holidays annually.

• Up to 20 days of Paid Time Off (PTO) per year.

• State-mandated sick leave (accrual rates may vary by state, e.g., Washington).

• Other leaves of absence as applicable (e.g., adoption and parental leave).

Working Hours: Standard 40-hour work week. The specific schedule for hybrid employees will be discussed with leadership. Remote employees may be required to come into the office on occasion with advance notice.

📝 Enhancement Note: The salary range and details about benefits were directly extracted from the provided text. The description of "Total Rewards" was synthesized to provide a clear overview of compensation and benefits, with specific mention of how Aflac approaches compensation for new hires. The working hours are standard, but the hybrid/remote nuances are highlighted.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Insurance. Aflac is a leading provider of supplemental health insurance, operating in a highly regulated and competitive market where clear, effective communication is paramount for customer understanding and agent enablement.

Company Size: Aflac is a large, established corporation, suggesting a structured environment with established processes, significant resources, and opportunities for career development within a broad organizational framework.

Founded: Founded in 1955, Aflac has a long history, indicating stability, a deep understanding of its market, and a company culture that has evolved over decades while maintaining core values.

Team Structure:

• The role likely sits within a broader Learning & Development (L&D) or Talent Development department, potentially part of a larger Human Resources or Operations division.

• This team would collaborate closely with subject matter experts (SMEs) from various business units, particularly sales and customer service, to develop relevant training materials.

• The structure likely involves project-based work with clear reporting lines for project management and functional oversight. Methodology:

• Aflac emphasizes a data-driven approach to business decisions and performance improvement, as indicated by the requirement to analyze performance results and provide data-driven recommendations.

• The company values effective communication, integrity, and continuous self-development, suggesting a culture that supports ongoing learning and professional growth.

• Workflow optimization is implicitly encouraged through the focus on improving learning outcomes and operational efficiency via well-designed training content.

Company Website: https://careers.aflac.com/

📝 Enhancement Note: Company context was derived from the company name, industry, and the general description of "What does it take to be successful at Aflac?". This helps frame the role within the broader organizational strategy and culture, emphasizing how operations-related roles contribute to the company's mission.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position within the Content Design/Instructional Design function. It implies a significant degree of autonomy, responsibility for complex projects, and the ability to influence strategy and mentor junior team members. The role is expected to lead engagements and manage significant portions of the learning development lifecycle.

Reporting Structure: The Sr. Content Designer will likely report to a Manager or Director of Learning Design, Instructional Design, or Talent Development. They will collaborate extensively with cross-functional teams, including business unit leaders, HR partners, and IT departments responsible for LMS/LXP administration.

Operations Impact: The primary impact of this role is on employee enablement and performance. By creating effective training content, the Sr. Content Designer directly contributes to improving sales effectiveness, customer service quality, operational efficiency, and overall employee competency, which in turn supports Aflac's business objectives and revenue generation.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of instructional design, such as advanced e-learning development, learning analytics, or curriculum architecture.

• Leadership: Progress into management roles such as Lead Content Designer, Instructional Design Manager, or Director of Learning and Development.

• Cross-functional Mobility: Transition into roles focused on broader L&D strategy, organizational development, change management, or even project management within other operational departments.

• Skill Enhancement: Opportunities to gain certifications or advanced training in emerging learning technologies and methodologies.

📝 Enhancement Note: The "Sr." title and the breadth of responsibilities suggest significant growth potential. This analysis is based on typical career progression paths for senior roles in L&D and operations, focusing on how the skills developed in this position can translate to future opportunities.

🌐 Work Environment

Office Type: The role offers flexibility with Hybrid or Remote options. For hybrid roles, the expectation is to be in the Aflac offices (Columbus, GA or Columbia, SC) for at least 60% of the work week. This suggests a collaborative office environment designed for team interaction and focused work.

Office Location(s): Primary office locations are Columbus, GA, and Columbia, SC. Remote employees must reside within the continental US.

Workspace Context:

• Hybrid: Access to office facilities, collaborative spaces, and direct interaction with colleagues and leadership, fostering a dynamic team environment.

• Remote: A home office setup within the continental US, requiring self-discipline and effective virtual communication tools to stay connected and productive.

• Both settings will require access to necessary software and technology, including Aflac's LMS/LXP and collaboration platforms.

Work Schedule: A standard 40-hour work week is expected. The hybrid schedule requires specific in-office days, while remote work offers more flexibility in daily structure, provided all project deadlines and team collaboration needs are met.

📝 Enhancement Note: The work environment details are derived directly from the "Work Designation" section, clarifying the hybrid and remote requirements and their implications for the candidate's daily work experience.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will likely review applications and conduct a brief screening call to assess basic qualifications and interest.

• Hiring Manager Interview: Focus on experience, skills, and alignment with the role's responsibilities. Be prepared to discuss specific projects and your approach to instructional design and content creation.

• Portfolio Review: A critical stage where candidates will present their portfolio. Expect to walk through selected projects, explaining your design process, the challenges faced, solutions implemented, and the impact of your work.

• Skills Assessment/Case Study: You may be asked to complete a practical exercise or case study related to content design or instructional design, demonstrating your problem-solving abilities and technical proficiency.

• Team/Stakeholder Interviews: Interviews with potential colleagues or stakeholders from business units to assess collaboration style, communication skills, and cultural fit.

• Final Interview: Possibly with senior leadership to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase a range of skills (e-learning, video, print, needs analysis).

• Quantify Impact: For each project, clearly articulate the business problem, your specific role, the solutions you designed, and the measurable outcomes (e.g., improved performance metrics, reduced errors, increased engagement). Use data whenever possible.

• Showcase Process: Explain your design methodology, including how you conducted needs analysis, defined learning objectives, selected appropriate modalities, and involved stakeholders.

• Tool Proficiency: Be ready to discuss the tools you used (e.g., Articulate 360, Adobe Creative Suite, LMS/LXP) and why you chose them.

• Storytelling: Frame your projects as compelling stories that highlight your problem-solving abilities and contributions to business success.

Challenge Preparation:

• Understand the Context: If given a case study, thoroughly analyze the scenario and identify the core learning or content challenge.

• Apply Best Practices: Structure your response using established instructional design or content development frameworks.

• Focus on Operations: Consider how your proposed solution will integrate with existing operational processes and contribute to efficiency or performance goals.

• Presentation Skills: Practice presenting your ideas clearly and concisely, anticipating potential questions from stakeholders.

📝 Enhancement Note: This section infers a typical interview process for a senior creative/design role within a large corporation, with a strong emphasis on portfolio presentation, which is standard for content and design positions. The advice is tailored to highlight operational relevance and impact.

🛠 Tools & Technology Stack

Primary Tools:

• E-learning Authoring: Articulate 360 (Storyline, Rise), Captivate, Lectora. Proficiency in at least one is essential for creating interactive digital learning content.

• Content Creation & Editing (Video/Photo): Adobe Creative Cloud suite (Photoshop, Premiere Pro, Audition), Snagit. Ability to produce high-quality visual and auditory content.

• Content Creation (Print): Adobe InDesign, Microsoft Publisher. For creating supporting documentation, guides, and collateral.

• Web Technologies: HTML 5, SCORM 1.2 and 2004, JavaScript. For ensuring web compatibility and learning content standards.

Analytics & Reporting:

• LMS/LXP Platforms: Experience with Learning Management Systems and Learning Experience Platforms is required. This includes understanding how to deploy content and potentially leverage reporting features.

• Microsoft Excel: Advanced skillset for data analysis, tracking metrics, and reporting on training effectiveness.

CRM & Automation:

• Microsoft Office Suite: Advanced proficiency in Excel, PowerPoint, and Word is crucial for daily tasks, reporting, and presentations.

📝 Enhancement Note: The extensive list of required software in the raw job description has been organized into categories reflecting their functional use within an operations and learning development context. This provides a clear overview of the technology stack candidates are expected to be proficient in.

👥 Team Culture & Values

Operations Values:

• Integrity: Acting ethically and transparently in all dealings, especially when managing projects and stakeholder relationships.

• Communication: Emphasizing clear, effective, and timely communication across all levels and functions, crucial for aligning diverse teams on learning objectives.

• Self-Development: A commitment to continuous learning and staying abreast of emerging trends in instructional design and learning technology, essential for innovation.

• Customer Focus: Serving internal clients (stakeholders, employees) by anticipating needs, understanding their challenges, and delivering high-impact solutions.

• Change Support: Adaptability and a proactive approach to embracing and facilitating change through effective learning interventions.

• Organizational Goal Support: Aligning all learning and content development efforts directly with Aflac's overarching business objectives and performance targets.

• Diversity: Working effectively with diverse populations, ensuring inclusive design principles are applied to all training materials.

Collaboration Style:

• Cross-functional Integration: A collaborative approach is essential, working closely with business unit SMEs, HR, IT, and finance to ensure learning solutions are relevant, effective, and integrated.

• Stakeholder Management: Proactive engagement and partnership with stakeholders to gather input, provide updates, and ensure buy-in throughout the design and development process.

• Knowledge Sharing: A culture that encourages sharing best practices, insights, and lessons learned within the L&D team and with broader organizational teams.

📝 Enhancement Note: The company's stated values ("What does it take to be successful at Aflac?") have been interpreted through an operations lens, highlighting how these values translate into daily work, decision-making, and team interactions for a Sr. Content Designer.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Stakeholder Needs: Effectively managing competing demands and expectations from various stakeholders across different departments to ensure learning content meets diverse business objectives.

• Keeping Pace with Technology: Continuously learning and adapting to new instructional design tools, technologies, and methodologies to maintain cutting-edge solutions.

• Measuring Impact: Demonstrating the tangible ROI and business impact of training initiatives, moving beyond simple completion rates to show performance improvements.

• Adapting to Evolving Business Needs: Quickly designing and deploying learning solutions that address new products, regulatory changes, or strategic shifts within the financial services industry.

Learning & Development Opportunities:

• Advanced Certifications: Pursuing certifications in specialized areas of instructional design, learning technology, or project management.

• Industry Conferences & Workshops: Attending L&D conferences (e.g., ATD) and workshops to network, learn about best practices, and discover new tools.

• Mentorship Programs: Participating in or leading mentorship initiatives to share expertise and develop leadership skills.

• Cross-departmental Projects: Engaging in projects outside of core L&D to gain broader business acumen and understand operational challenges from different perspectives.

📝 Enhancement Note: This section identifies potential challenges inherent in a senior design role within a large corporation and outlines typical growth opportunities that align with the skills and responsibilities of the position, framed within an operations context.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for conducting a needs analysis for a new training program. How do you ensure it aligns with business objectives?" (Focus on methodology, stakeholder input, and outcome definition).

• "Walk me through a complex instructional design project you managed from inception to completion. What were the key challenges, and how did you overcome them?" (Highlight project management, problem-solving, and impact).

• "How do you integrate adult learning principles into your e-learning designs? Provide specific examples." (Demonstrate pedagogical understanding and practical application).

• "What is your experience with SCORM compliance and deploying content to an LMS/LXP? Discuss any challenges you've faced." (Assess technical knowledge and troubleshooting skills). Company & Culture Questions:

• "Based on your understanding of Aflac and the financial services industry, what do you see as the biggest challenges in employee training and development?" (Show research and strategic thinking).

• "How do you approach collaboration with subject matter experts and other stakeholders who may have different priorities?" (Assess interpersonal and communication skills).

• "How do you ensure your training content is inclusive and accessible to a diverse workforce?" (Gauge understanding of modern design principles). Portfolio Presentation Strategy:

• Structure is Key: Organize your presentation logically – problem, solution, process, tools, and results.

• Quantify Results: Use metrics and data to demonstrate the success of your projects.

• Highlight Your Role: Clearly articulate your specific contributions and decision-making processes.

• Tool Demonstration: Be prepared to briefly show or discuss the functionality of key tools used in your projects.

• Conciseness: Respect time limits and focus on the most impactful aspects of each project.

📝 Enhancement Note: These interview questions are designed to probe the candidate's strategic thinking, operational problem-solving skills, technical proficiency, and cultural fit, all critical for a senior role in a corporate setting. The portfolio presentation advice is tailored to showcase operational impact.

📌 Application Steps

To apply for this operations-aligned content design position:

• Submit your application through the provided link on the Aflac careers website.

• Curate Your Portfolio: Select 3-5 of your most impactful instructional design or content creation projects. Ensure they demonstrate your skills in e-learning authoring, media development, needs analysis, and project management, with clear evidence of results.

• Tailor Your Resume: Highlight keywords from the job description such as "instructional design," "content design," "project management," "e-learning authoring," and specific software proficiencies. Quantify achievements with metrics where possible.

• Prepare Your Presentation: Practice walking through your portfolio projects, focusing on storytelling, problem-solving, your specific contributions, and the measurable business impact. Be ready to discuss your process and rationale.

• Research Aflac: Understand Aflac's business, its products, and its company values. Consider how your role in content and learning operations contributes to their mission and operational success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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