Visual Designer

📍 Job Overview

Job Title: Visual Designer

Company: Clera

Location: Vienna, Austria

Job Type: Full-time

Category: Marketing Operations / GTM Enablement Design

Date Posted: 2026-09-12

Experience Level: Mid-Level (3-6 years)

Remote Status: Fully Remote (EU-based candidates preferred)

🚀 Role Summary

• This role is crucial for developing and executing the visual identity for Clera's Go-To-Market (GTM) and sales enablement efforts, ensuring a cohesive and impactful brand presence.

• You will translate complex fintech concepts into visually compelling assets that drive engagement and support enterprise sales cycles, directly impacting market perception and deal closure rates.

• The position involves owning the visual language across a diverse range of collateral, from sales decks and web graphics to social media content and long-form publications, requiring a blend of creative design and strategic communication.

• A key aspect of this role is ensuring speed and execution while maintaining high design quality, a critical requirement for a fast-paced fintech startup environment.

📝 Enhancement Note: While the title is "Visual Designer," the emphasis on sales materials, web presence, and market perception strongly aligns this role with GTM Enablement and Marketing Operations functions. The target audience for these visuals is primarily enterprise sales, highlighting the need for a designer who understands B2B sales cycles and can translate complex technical information into accessible marketing collateral.

📈 Primary Responsibilities

• Design visually engaging and persuasive sales decks, one-pagers, comparison charts, and reusable templates to effectively support enterprise sales motions and accelerate deal cycles.

• Produce high-impact LinkedIn visuals, graphics, and templates that amplify brand messaging, enhance social media presence, and drive audience engagement within professional networks.

• Develop compelling hero images, section graphics, and supporting visual elements for the company website and dedicated landing pages, ensuring a consistent and attractive user experience.

• Create informative icons, illustrations, and infographics for white papers, blog posts, and other long-form content, making complex information easily digestible and visually appealing.

• Translate intricate ideas and data points into clear, effective diagrams and charts that enhance understanding and support strategic communication, moving beyond purely decorative elements.

• Take ownership of and consistently evolve the visual language and design system across all external-facing assets, ensuring brand integrity and a unified aesthetic.

📝 Enhancement Note: The responsibilities clearly indicate a focus on sales enablement and marketing collateral. The expectation to "own and evolve the visual language" suggests a need for a designer who can contribute to defining and maintaining brand guidelines, rather than just executing pre-defined styles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio showcasing equivalent practical experience and design acumen is essential. A degree in Graphic Design, Visual Communications, or a related field is beneficial but not strictly required if demonstrable skills are present.

Experience: 3 to 6 years of professional visual design experience, with a proven track record of rapid execution and high-quality output in a fast-paced environment.

Required Skills:

• Mastery of the Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, for comprehensive production work.

• Proficiency in Figma for web-based design, interface design tasks, and collaborative prototyping.

• Demonstrated ability to design and adhere to established brand guidelines without necessitating brand overhauls, showcasing adaptability and respect for existing brand identity.

• Proven experience creating effective data visualizations, diagrams, and infographics that clearly communicate complex information to diverse audiences.

• Experience designing a range of marketing and sales materials, such as decks, one-pagers, comparison charts, and landing pages, with a focus on conversion and clarity.

• Experience creating social media graphics and visual content, with a particular emphasis on professional platforms like LinkedIn. Preferred Skills:

• Portfolio demonstrating strong icon design and custom illustration capabilities.

• Active hands-on experience testing and integrating AI design tools into a professional workflow to enhance efficiency and creativity.

• Background in B2B SaaS, fintech, or identity and compliance domains, providing valuable industry context and understanding of relevant visual communication needs.

📝 Enhancement Note: The experience requirement of "3 to 6 years" and the need for "speed and execution" suggest a mid-level role where the designer is expected to be largely autonomous and deliver efficiently, rather than requiring extensive mentorship. The emphasis on AI design tools points towards a forward-thinking company that values innovation in design processes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of design projects that demonstrate a strong understanding of visual hierarchy, typography, color theory, and layout principles, particularly as applied to marketing and sales collateral.

• Include case studies or examples of sales decks, one-pagers, or infographics that clearly articulate the problem, the design solution, and the impact achieved (e.g., improved engagement, clarity of message).

• Provide examples of web graphics, social media visuals, and icons that highlight your ability to work within brand guidelines and create cohesive visual systems.

• Demonstrate experience with data visualization, showing how complex data was transformed into understandable and visually appealing charts or diagrams. Process Documentation:

• Be prepared to discuss your design process, from initial concept and brief interpretation to final asset delivery and iteration.

• Highlight your approach to translating complex technical or business concepts into clear visual narratives.

• Explain how you manage feedback, collaborate with stakeholders (e.g., sales, marketing), and ensure timely delivery of design assets.

📝 Enhancement Note: For a role focused on GTM enablement and sales, the portfolio should emphasize the impact of the design. Candidates should be ready to articulate how their visuals contributed to sales success or improved communication, not just present aesthetically pleasing work. The mention of AI design tools suggests that demonstrating familiarity with innovative workflows in the portfolio would be advantageous.

💵 Compensation & Benefits

Salary Range: Given the location (Vienna, Austria), the mid-level experience (3-6 years), and the focus on a fast-paced fintech startup, a competitive salary range in the Austrian market for a Visual Designer with these skills would likely fall between €45,000 and €65,000 annually. This estimate is based on industry benchmarks for similar roles in major European tech hubs, considering the cost of living and demand for specialized design skills in the fintech sector.

Benefits:

• Fully remote work arrangement, offering flexibility and work-life balance.

• Opportunity to work within a fast-moving fintech startup environment, contributing to a rapidly growing company.

• Professional development opportunities, including potential exposure to AI design tools and advanced visual communication strategies.

• Contribution to a company that is shaping market perception and supporting enterprise sales motions.

• Standard EU benefits likely apply, which may include paid time off, health insurance contributions, and pension schemes, depending on local employment laws and company policy.

Working Hours: Standard full-time working hours are expected, typically around 40 hours per week. Given the remote nature and EU location, adherence to EU labor laws and flexible scheduling within reason will likely be accommodated, provided core working hours and collaboration needs are met.

📝 Enhancement Note: The salary range is an estimation based on industry standards for a Visual Designer with 3-6 years of experience in a European capital city, within the fintech sector. Actual compensation may vary based on individual experience, specific skill set, and final negotiation. The benefits listed are inferred based on standard offerings for remote full-time positions in EU-based tech companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech (specifically, likely in the identity verification, compliance, or financial services technology space, given the "identity and compliance domains" mention). This industry is characterized by rapid innovation, a strong focus on security, regulatory compliance, and a need for clear, trustworthy communication.

Company Size: As a "fast-moving fintech startup," Clera is likely in the early to growth stage, possibly ranging from 20-100 employees. This implies a dynamic, agile environment where individuals can have a significant impact and wear multiple hats.

Founded: The company was founded in 2021. This means it's a relatively young company, likely still defining its long-term strategies and scaling its operations, offering opportunities for early employees to shape its trajectory.

Team Structure:

• The Visual Designer will be part of the Design team, which is likely a focused group responsible for all aspects of visual communication.

• This team will collaborate closely with Marketing, Sales, and Product teams, requiring strong cross-functional communication skills.

• Reporting structure is likely to a Head of Design or a Marketing/GTM Lead, depending on the company's specific organizational setup. Methodology:

• Emphasis on speed and execution, common in startup environments, means rapid iteration and efficient delivery of design assets.

• Data-driven decision-making is probable, especially in fintech, meaning designs may need to be tested and refined based on performance metrics.

• Collaborative workflows, likely utilizing digital tools for project management and feedback, will be essential for remote team effectiveness.

Company Website: https://www.getclera.com/

📝 Enhancement Note: The "fintech startup" context is critical. It suggests a culture that values innovation, agility, and problem-solving. The role's focus on sales enablement visuals indicates a strong connection between design and revenue generation, a common characteristic in growth-stage B2B SaaS companies.

📈 Career & Growth Analysis

Operations Career Level: This Visual Designer role is positioned at a mid-level, typically requiring 3-6 years of experience. The responsibilities involve owning specific visual domains (sales, web, social) and evolving the visual language, indicating a level of autonomy and strategic input beyond junior design tasks. This role is foundational for GTM enablement design.

Reporting Structure: The designer will likely report into a Design Lead or Manager, who oversees the team's creative output and strategic alignment. Close collaboration with Marketing and Sales leadership will be essential for understanding GTM objectives and translating them into visual strategies.

Operations Impact: The visual assets created will directly influence Clera's market perception, the effectiveness of its sales team in closing enterprise deals, and the clarity of its complex fintech offerings. This role has a tangible impact on revenue generation by enhancing sales enablement materials and brand credibility.

Growth Opportunities:

• Specialization: Deepen expertise in B2B SaaS/fintech visual communication, becoming a subject matter expert in designing for complex industries and enterprise sales.

• Leadership Potential: Progress to a Senior Visual Designer or Art Director role, potentially leading design projects, mentoring junior designers, or contributing more significantly to brand strategy.

• Skill Expansion: Develop proficiency in new design tools and methodologies, particularly in AI-driven design processes, and potentially expand into UI/UX design for product interfaces if interested.

• Cross-functional Development: Gain deeper understanding of sales and marketing strategies, enabling a more holistic approach to GTM design and campaign execution.

📝 Enhancement Note: The growth opportunities are framed within the context of design specialization and potential leadership within a GTM framework. The role offers a solid foundation for a designer looking to make a significant impact in a high-growth startup environment, particularly within the B2B tech sector.

🌐 Work Environment

Office Type: Fully remote, allowing candidates to work from their preferred location within the EU. This fosters flexibility and autonomy.

Office Location(s): While the primary location is listed as Vienna, Austria, the role is fully remote and open to candidates based anywhere in the EU. This broadens the talent pool and offers flexibility to the candidate.

Workspace Context:

• Collaborative Environment: Expect a highly collaborative remote environment, requiring proactive communication and engagement with cross-functional teams via digital platforms (e.g., Slack, Zoom, Figma).

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially new AI design tools will be provided or expected. Strong internet connectivity and a dedicated workspace are prerequisites.

• Team Interaction: Regular virtual team meetings, design critiques, and project sync-ups will facilitate interaction and knowledge sharing within the design team and with other departments.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected, with flexibility in scheduling as long as deliverables are met and collaboration windows are respected. Given the EU timezone preference, alignment with Central European Time (CET) or similar will be beneficial for real-time collaboration.

📝 Enhancement Note: The fully remote nature of the role is a significant aspect of the work environment. Candidates should be comfortable with asynchronous communication and proactive engagement in a virtual setting. The preference for EU-based candidates implies a need to align with EU working hours and potentially legal/tax frameworks.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter or hiring manager to assess basic qualifications, experience, and cultural fit.

• Portfolio Review: A dedicated session where candidates present their portfolio, discussing specific projects, design process, and rationale. This is a critical stage to evaluate design skills, problem-solving abilities, and communication clarity.

• Skills Assessment/Challenge: A practical design exercise or a case study presentation focused on creating visuals for a specific GTM scenario (e.g., designing a sales deck slide, an infographic explaining a fintech concept). This assesses real-world application of skills.

• Team/Hiring Manager Interview: Deeper dive into experience, approach to collaboration, understanding of B2B/fintech design challenges, and alignment with company values.

Portfolio Review Tips:

• Curate your portfolio to prominently feature work most relevant to B2B sales enablement, marketing collateral, data visualization, and web graphics.

• For each project, clearly articulate the problem statement, your role, the design process, the tools used, and the measurable impact or outcome.

• Be prepared to discuss your experience with brand guidelines and how you adapt designs for different platforms (e.g., LinkedIn vs. website).

• If you have experience with AI design tools, showcase examples of how you've leveraged them to improve efficiency or creative output.

• Practice presenting your portfolio concisely, focusing on storytelling and demonstrating how your design solutions meet business objectives. Challenge Preparation:

• Familiarize yourself with Clera's current branding, website, and any publicly available marketing materials.

• Anticipate tasks that involve translating complex technical or financial concepts into simple, visual formats.

• Practice designing within established brand guidelines quickly and efficiently.

• Prepare to articulate your design decisions and rationale, especially concerning how your visuals support sales objectives or brand messaging.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should select projects that directly demonstrate their ability to create impactful visual assets for sales and marketing in a B2B context. The emphasis on "speed and execution" suggests that any practical design challenge will likely have a tight deadline.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign are essential for production-level graphic design and print collateral.

• Figma: Crucial for web design, UI elements, prototyping, and collaborative design workflows. Proficiency is a must.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how design impacts metrics (e.g., click-through rates, engagement on social media) is beneficial. Familiarity with how designs are tracked or reported on is a plus. CRM & Automation:

• No direct CRM or automation tool requirements are listed, but understanding how marketing automation platforms or sales enablement tools might utilize visual assets can be advantageous for context. Emerging Technologies:

• AI Design Tools: Active hands-on experience testing and integrating AI design tools into workflows is explicitly mentioned as a plus, indicating the company's interest in adopting new technologies for efficiency and creativity.

📝 Enhancement Note: The core technical requirements are Adobe Creative Suite and Figma. The explicit mention of AI design tools suggests that candidates who can demonstrate early adoption or experimentation in this area will have a competitive edge.

👥 Team Culture & Values

Operations Values:

• Speed & Execution: A core value in this fast-moving startup, requiring efficient delivery without compromising quality.

• Clarity: Translating complex ideas into simple, understandable visuals is paramount for effective communication in fintech.

• Brand Consistency: Maintaining and evolving a strong, unified visual identity across all touchpoints.

• Impact-Driven Design: Focusing on how design directly contributes to business objectives, such as sales enablement and market perception.

• Collaboration: Working effectively with cross-functional teams in a remote setting.

Collaboration Style:

• Proactive Communication: Essential in a remote environment, involving regular updates, clear feedback, and active participation in virtual meetings.

• Agile & Iterative: Design work will likely involve quick iterations based on feedback from sales, marketing, and product teams.

• Shared Ownership: A sense of collective responsibility for the company's visual presence and GTM success.

📝 Enhancement Note: The culture is likely to be energetic, results-oriented, and highly collaborative, typical of a growth-stage tech startup. Candidates who thrive in environments that require adaptability and a strong sense of ownership will be a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: The primary challenge will be simplifying highly technical fintech concepts into visually accessible and engaging assets for a non-expert audience.

• Rapid Pace: Keeping up with the fast-paced demands of a startup environment, requiring quick turnaround times without sacrificing quality.

• Remote Collaboration: Effectively collaborating and maintaining strong relationships with dispersed teams.

• Evolving Brand: Contributing to the evolution of the brand's visual language as the company grows and its offerings mature.

Learning & Development Opportunities:

• AI Design Tools: Direct experience and training in integrating cutting-edge AI design tools into professional workflows.

• Fintech Industry Expertise: Deepening knowledge of visual communication strategies specific to the fintech and B2B SaaS sectors.

• GTM Strategy: Gaining a comprehensive understanding of sales enablement and marketing campaign design, contributing directly to revenue generation.

• Brand System Development: Opportunity to influence and build out a robust visual system for a growing company.

📝 Enhancement Note: The challenges are directly tied to the nature of the industry and the startup environment. The growth opportunities are significant, offering a chance to develop specialized skills and contribute to a company's foundational GTM strategy.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a sales deck slide to explain our core product's value proposition to a potential enterprise client?" (Focus on clarity, impact, and brand consistency).

• "Describe a time you had to translate a complex technical concept into a simple infographic. What was your process, and what was the outcome?" (Demonstrate problem-solving and visualization skills).

• "How do you ensure your visual designs align with broader marketing and sales objectives, especially in a fast-paced environment?" (Assess strategic thinking and adaptability). Company & Culture Questions:

• "What are your thoughts on Clera's current visual branding, and where do you see opportunities for enhancement?" (Shows research and critical thinking).

• "How do you approach collaboration with remote teams, particularly with stakeholders outside of design?" (Evaluates communication and teamwork skills).

• "How do you stay updated on the latest design trends and technologies, especially AI design tools?" (Assesses continuous learning and innovation). Portfolio Presentation Strategy:

• Select 3-5 of your strongest projects that best represent your ability to create effective GTM and sales enablement visuals.

• For each project, use a clear narrative: problem, your solution, process, tools, and results. Quantify impact where possible.

• Be prepared to discuss your experience with Figma and Adobe Creative Suite in detail, and how you've experimented with AI design tools.

• Clearly articulate how your designs contribute to business goals, such as driving engagement, clarifying complex information, or supporting sales conversions.

📝 Enhancement Note: Interview preparation should focus on demonstrating how your design skills directly support business objectives, particularly in sales and marketing for a B2B fintech context. Be ready to showcase your process, adaptability, and understanding of the company's market.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided link on Ashby.

• Customize your resume to highlight experience in visual design for marketing, sales enablement, B2B SaaS, and fintech, using keywords from the job description such as "visual language," "sales decks," "data visualization," and "Figma."

• Prepare your portfolio to showcase projects demonstrating your ability to create impactful visual assets for enterprise sales and marketing. Ensure it includes examples of sales collateral, infographics, web graphics, and ideally, custom icons or illustrations. Be ready to discuss the impact of your work.

• Research Clera thoroughly, understanding their product, target market, and current visual branding. Prepare thoughtful questions about their GTM strategy and how design contributes to it.

• Practice presenting your portfolio and discussing your design process, focusing on how you translate complex ideas into clear, compelling visuals that support business objectives. Be ready to articulate your experience with AI design tools.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.