Social Media & Content Designer

📍 Job Overview

Job Title: Social Media & Content Designer

Company: Clera

Location: San Francisco, California, United States

Job Type: FULL_TIME

Category: Marketing / Creative & Media / Design

Date Posted: 2026-08-14

Experience Level: Mid-Level (2-7 years)

Remote Status: On-site

🚀 Role Summary

• Own and execute the end-to-end social media strategy for an AI-native immigration law firm, driving brand awareness and community growth.

• Transform complex legal content into visually compelling and engaging social media assets, including graphics, carousels, and short-form video.

• Serve as the primary brand ambassador across social platforms and in-person events, embodying the company's human-centric approach to immigration law.

• Collaborate closely with the legal and marketing teams to ensure brand consistency and amplify expert-driven content.

📝 Enhancement Note: While this role is focused on marketing and content creation, its proximity to legal and regulatory content necessitates a strong understanding of compliance, data privacy, and the ethical considerations of communicating sensitive information. The emphasis on "AI-native" and "reimagining how people navigate the immigration process" suggests a forward-thinking, technology-driven environment where operational efficiency and clear communication are paramount.

📈 Primary Responsibilities

• Social Media Management:

  • Develop and manage a comprehensive content calendar, balancing timely immigration news with evergreen educational content.
  • Oversee daily social media operations, including publishing, scheduling, and proactive community engagement across platforms like LinkedIn, Instagram, and X.
  • Monitor social conversations, respond to comments and direct messages, and foster a vibrant, engaged online community.
  • Analyze social media performance metrics to identify trends, optimize content strategy, and report on key engagement and growth indicators.

• Content Design & Visual Storytelling:

  • Design high-impact graphics, infographics, carousels, and other visual assets to represent original content produced by the legal writing team.
  • Create and maintain a library of repeatable visual templates that simplify complex legal topics for broad audience comprehension.
  • Ensure all visual content adheres to and evolves brand guidelines, maintaining a cohesive and recognizable brand identity across all touchpoints.

• Video Production & On-Camera Presence:

  • Film and edit engaging short-form video content (Reels, Shorts) for educational and brand-building purposes.
  • Present information clearly and confidently on camera, acting as a visible representative of the Clera brand.
  • Execute polished video editing, incorporating strong pacing, dynamic captions, and compelling hooks to maximize audience retention.

• Brand Representation & Community Building:

  • Act as the primary voice and face of the Clera brand across all digital channels and at industry/community events.

  • Support and participate in community engagement initiatives, building relationships with potential clients and partners.

  • Contribute to the ongoing development and refinement of Clera's brand identity as the social presence scales.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative execution (design, video) and strategic community building. For operations professionals, understanding how these creative outputs feed into broader marketing and customer acquisition funnels is crucial. The role requires translating complex legal information into accessible content, which implies a need for strong analytical skills to grasp the core message and creative skills to simplify it.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Marketing, Communications, Graphic Design, Fine Arts, or a related field, or equivalent practical experience. Experience:

• 2–7 years of dedicated experience in social media management, content creation, or growth marketing, with a strong preference for experience in early-stage startups.

• Demonstrated success in managing and growing brand social media accounts, evidenced by a robust portfolio. Required Skills:

• Design Proficiency: Expert-level skill in at least one of Figma or Adobe Illustrator, with strong proficiency across the broader Adobe Creative Suite or comparable design tools. A keen eye for premium, editorial-quality visual design is essential.

• Video Production & Editing: Proven ability to shoot and edit engaging short-form video content (Reels, Shorts, TikTok), including proficiency with editing software. Comfort and confidence presenting on camera are critical.

• Social Media Strategy & Management: Expertise in managing multiple social media platforms (LinkedIn, Instagram, X, etc.), developing content calendars, scheduling, community engagement, and performance analysis.

• Content Creation & Storytelling: Ability to translate complex or technical information (especially legal/regulatory) into clear, concise, and engaging written and visual content. Strong storytelling skills to capture audience attention.

• Brand Development: Experience in upholding and evolving brand guidelines to ensure consistent visual identity and messaging.

• Project Management: Self-starter mentality with the ability to own a channel strategy end-to-end, manage multiple projects, and work independently with minimal oversight.

• Communication: Excellent written and verbal communication skills, with a strong command of English for crafting compelling copy and presenting information.

Preferred Skills:

• Experience marketing trust-heavy, regulated, or compliance-sensitive services (e.g., legal tech, fintech, healthcare).

• Personal connection or strong interest in immigration, international mobility, or supporting immigrant communities.

• Experience in developing brand positioning and storytelling strategies, including founder-led content or customer case studies.

• Familiarity with social media analytics platforms and performance measurement tools.

📝 Enhancement Note: The experience requirement is broad (2-7 years), indicating a need for candidates who can demonstrate both foundational skills and a track record of strategic impact. The emphasis on Figma/Illustrator and video editing highlights the hands-on nature of the role. For operations candidates, highlighting experience in process documentation, workflow optimization for content creation, and data-driven decision-making in marketing contexts would be beneficial.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design Showcase: A curated selection of graphic designs for social media, demonstrating versatility in formats (e.g., single posts, carousels, infographics) and an understanding of brand consistency. Include examples where complex information was simplified visually.

• Video Reel Examples: A compilation of short-form videos (Reels, Shorts) that showcase on-camera presence, editing skills, pacing, and ability to create engaging content from scripts or raw information.

• Social Media Campaign Examples: Case studies of social media campaigns managed, detailing objectives, strategy, content developed, community engagement tactics, and measurable results (e.g., follower growth, engagement rate, website traffic).

• Brand Guideline Application: Examples of how you have applied or evolved brand guidelines in your work, demonstrating an understanding of brand cohesion.

• Content Transformation: A sample demonstrating how you've taken a piece of complex content (e.g., a blog post, a legal brief excerpt) and transformed it into engaging social media assets.

Process Documentation:

• Content Workflow Design: Documented processes for managing content ideation, creation, review (especially with legal teams), approval, and publishing workflows.

• Social Media Performance Tracking: Established methods for monitoring, analyzing, and reporting on social media KPIs, including tools and dashboard creation.

• Visual Asset Management: Systems for organizing and versioning design assets, templates, and video files to ensure efficient access and reuse.

📝 Enhancement Note: For this role, the "portfolio" is more than just a collection of work; it's a demonstration of process and strategic thinking. Operations candidates should emphasize the how behind their creative outputs – how they managed workflows, tracked performance, and ensured efficiency and quality. Demonstrating a structured approach to content creation and social media management will be key.

💵 Compensation & Benefits

Salary Range: $80,000 – $100,000 USD annually.

Benefits:

• Full-time position: Offers stability and access to comprehensive benefits.

• Health, Dental, and Vision Insurance: Standard benefits package covering essential healthcare needs.

• Paid Time Off (PTO): Generous leave policy for rest and rejuvenation.

• Opportunities for Professional Development: Access to learning resources and potential for skill enhancement in a growing company.

• Impactful Work: Opportunity to contribute to a mission-driven company that is transforming the immigration process.

Working Hours: Typically 40 hours per week, with flexibility expected during peak periods or for event coverage.

📝 Enhancement Note: The salary range is competitive for a mid-level creative role in San Francisco. For operations professionals, understanding how marketing initiatives tie into lead generation and customer acquisition metrics is crucial for demonstrating value beyond creative output. The lack of visa sponsorship is a key detail for international candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Technology (Legal Tech), AI, Immigration Services. Clera is disrupting the traditional immigration law landscape by leveraging AI and technology to streamline processes, making them more accessible and efficient for individuals. This positions them at the intersection of law, technology, and customer service.

Company Size: Early-stage startup. This implies a dynamic, fast-paced environment where roles can be fluid, and individuals are expected to wear multiple hats and contribute across various functions.

Founded: The company's founding date (not provided) would indicate its maturity. However, being an "AI-native" firm suggests a relatively recent establishment, likely focused on innovative solutions.

Team Structure:

• Reporting: The role reports directly to the Head of Marketing, indicating a structured reporting line within the marketing department.

• Cross-functional Collaboration: Close collaboration is expected with the legal writing team to transform their content, and potentially with product and engineering teams to understand the AI aspects of the firm.

• Marketing Focus: The marketing team is likely small and agile, with a strong emphasis on digital channels, content creation, and brand building to reach a broad audience.

Methodology:

• AI-Driven Operations: The company's core is AI, suggesting a data-centric and process-optimization approach to legal services.

• Content-First Approach: A strong emphasis on creating original, expert-driven content to educate and build trust with clients navigating complex immigration processes.

• User-Centric Design: Reimagining the immigration process implies a focus on user experience, accessibility, and human-centered design in both the product and its marketing.

Company Website: https://www.getclera.com/

📝 Enhancement Note: The "AI-native" and "reimagining" aspects of Clera suggest a culture that values innovation, efficiency, and a data-driven approach. For operations candidates, this means understanding how marketing efforts contribute to scalable business processes and how technology is leveraged to achieve operational excellence.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level individual contributor position within the marketing function. It requires a blend of creative execution and strategic thinking in social media and content development. It's not a traditional "operations" role but requires operational rigor in managing creative workflows and performance metrics.

Reporting Structure: Reports to the Head of Marketing, providing direct exposure to marketing leadership and strategy. This offers opportunities to learn about broader marketing operations and campaign management.

Operations Impact: While not a direct operations role, the Social Media & Content Designer plays a crucial part in lead generation, brand building, and customer acquisition. Their work directly influences top-of-funnel engagement, brand perception, and community growth, all of which are critical for business scalability and revenue generation. Effective content and social media management can reduce customer support load by providing clear, accessible information.

Growth Opportunities:

• Specialization: Deepen expertise in social media strategy, video production, or graphic design within the legal tech space.

• Broader Marketing Skills: Transition into roles with more strategic marketing responsibilities, such as content marketing management, digital marketing coordination, or campaign management.

• Team Leadership: As the company grows, potential to lead a creative team or manage junior designers/social media coordinators.

• Cross-functional Exposure: Gain experience in product marketing or customer success by understanding user needs and how content addresses them.

📝 Enhancement Note: For candidates transitioning from traditional operations roles, this position offers a chance to leverage analytical skills in a creative context. Demonstrating how to apply process optimization and data analysis to creative workflows will be key to highlighting transferable skills and future growth potential.

🌐 Work Environment

Office Type: Primarily on-site with a strong preference for in-person work at their San Francisco office. This indicates a collaborative, team-oriented environment where spontaneous interaction and in-person brainstorming are valued.

Office Location(s): San Francisco, CA (Jackson Square neighborhood). This is a prime downtown location, likely offering good access to public transportation and amenities.

Workspace Context:

• Collaborative Hub: The on-site preference suggests a workspace designed for team collaboration, potentially with open-plan areas, meeting rooms, and communal spaces.

• Creative Tools: Access to necessary design and video editing software and hardware will be provided. The company's "AI-native" approach might also mean access to innovative internal tools or platforms.

• Team Interaction: Regular opportunities to interact with marketing colleagues, legal professionals, and potentially other departments, fostering a well-rounded understanding of the business.

Work Schedule: Standard full-time hours (approx. 40 hours/week) with the expectation of flexibility for event coverage or urgent content needs. The on-site nature means a predictable daily schedule within the office environment.

📝 Enhancement Note: The emphasis on "in-person work" and "Jackson Square" location suggests a desire for team cohesion and a belief in the power of in-person collaboration for creative roles. For operations professionals, this implies a structured daily routine within an office setting, with clear boundaries between work and personal life, though some flexibility may be required.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Screening: Review of resume and portfolio for relevant experience, design skills, and video capabilities.

2. Initial Interview: Conversation with a member of the marketing team (likely Head of Marketing) to assess cultural fit, communication skills, and initial alignment with role requirements. Expect questions about your approach to social media strategy and content creation.

3. Portfolio Review & Skills Assessment: A more in-depth discussion focusing on your portfolio. This may involve a creative challenge or a request to walk through specific projects, explaining your process, design decisions, and the impact of your work. Be prepared to discuss how you've translated complex information into engaging content.

4. On-Camera Test/Video Editing Task: You may be asked to complete a short on-camera presentation or a video editing task to demonstrate your comfort and proficiency in these areas.

5. Final Interview: Meeting with senior leadership or other key stakeholders to discuss your strategic vision for Clera's social media presence and confirm cultural fit.

Portfolio Review Tips:

• Show, Don't Just Tell: Your portfolio is critical. Ensure it’s well-organized, visually appealing, and easy to navigate.

• Highlight Process: For each project, briefly explain the objective, your role, the challenges, your process (ideation, design, editing), and the results achieved. Focus on how you overcame obstacles and achieved specific goals.

• Quantify Impact: Where possible, include metrics (e.g., engagement rates, follower growth, website traffic driven) to demonstrate the effectiveness of your work.

• Tailor to Clera: Emphasize projects that showcase your ability to design for complex topics, create engaging short-form video, and manage social media channels strategically. Show an understanding of Clera's mission and target audience.

• Prepare for Video/On-Camera: Be ready to discuss your approach to on-camera presence and video editing. If possible, include a short video introduction or example within your application materials.

Challenge Preparation:

• Creative Brief Interpretation: Be prepared for a hypothetical scenario where you are given a brief for a social media campaign or content piece for Clera and asked to outline your approach.

• Brand Consistency: Think about how you would ensure brand consistency across various platforms and content types.

• Problem-Solving: Consider how you would handle negative comments or a social media crisis.

• Strategy Articulation: Practice articulating your social media strategy, including platform selection, content pillars, and engagement tactics, specifically for a legal tech company like Clera.

📝 Enhancement Note: The interview process heavily emphasizes practical skills (design, video) and portfolio demonstration. Operations professionals should focus on highlighting their ability to structure creative projects, manage timelines, analyze performance data, and communicate results effectively, drawing parallels to project management and process optimization in their operational experience.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma or Adobe Illustrator: Expert-level proficiency required. These are core tools for creating scalable vector graphics, brand assets, and complex visual layouts.

• Adobe Creative Suite: Strong familiarity with other tools like Adobe Photoshop (for image editing) and Adobe After Effects (for more advanced motion graphics, though not explicitly stated, it's a common companion to video editing).

Video Editing & Production:

• Video Editing Software: Proficiency in tools such as Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or similar professional editing software.

• Mobile Video Tools: Familiarity with apps and techniques for creating polished content directly on mobile devices (e.g., CapCut, InShot).

Social Media Management & Analytics:

• Social Media Scheduling/Management Platforms: Experience with tools like Buffer, Hootsuite, Sprout Social, or native platform scheduling tools.

• Social Media Analytics: Proficiency in using native platform analytics (LinkedIn Analytics, Instagram Insights, X Analytics) and potentially third-party tools for performance tracking and reporting.

Collaboration & Project Management:

• Project Management Tools: Familiarity with tools like Asana, Trello, Monday.com, or similar for managing content calendars and project workflows.

• Communication Tools: Proficiency in Slack, Microsoft Teams, or similar for team communication.

📝 Enhancement Note: The emphasis on Figma/Illustrator and video editing tools is critical. For operations candidates, demonstrating an understanding of how these tools integrate into broader marketing workflows, how to manage asset libraries efficiently, and how to use analytics tools to drive data-informed creative decisions will be highly valued.

👥 Team Culture & Values

Operations Values:

• Innovation & AI-Driven: A core value is leveraging cutting-edge technology, particularly AI, to redefine traditional processes and deliver superior outcomes. This means an openness to new tools and methodologies.

• Human-Centricity & Empathy: Despite the AI focus, the company emphasizes a human-centric approach to immigration law, valuing empathy, clarity, and accessibility in all communications.

• Excellence & Quality: A commitment to producing high-quality, expert-driven content and visually polished brand assets that set them apart from competitors.

• Efficiency & Scalability: As a startup, there's an inherent drive for efficiency and building scalable processes, which applies to both legal operations and marketing efforts.

• Clarity & Accessibility: Making complex legal processes understandable and approachable for a diverse audience is paramount.

Collaboration Style:

• Cross-functional Integration: Strong collaboration is expected between marketing, legal, and potentially product teams to ensure content accuracy, brand consistency, and alignment with business goals.

• Feedback-Driven: A culture that encourages constructive feedback to continuously improve content, designs, and social media strategies.

• Agile & Iterative: Given the startup environment, the team likely operates with an agile mindset, adapting quickly to new information and iterating on strategies based on performance data and market changes.

📝 Enhancement Note: The blend of "AI-native" and "human-centric" values is key. This role requires marrying technical precision and data-driven insights with creative flair and empathetic communication. Operations professionals can highlight their ability to manage processes that support both efficiency and quality, ensuring that creative outputs are not only visually appealing but also strategically aligned and data-informed.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Legal Information: The primary challenge will be consistently simplifying intricate immigration laws and regulations into easily digestible and engaging social media content without losing accuracy or nuance.

• Standing Out in a Crowded Space: Differentiating Clera's brand and message in the competitive legal tech and immigration services market, requiring highly creative and scroll-stopping content.

• Balancing Timeliness and Evergreen Content: Effectively managing a content calendar that incorporates breaking immigration news while also building a library of foundational educational resources.

• Measuring ROI of Creative Efforts: Demonstrating the direct impact of social media and content design on business objectives (e.g., lead generation, brand authority, community growth) in a tangible way.

Learning & Development Opportunities:

• Deep Dive into Legal Tech: Gaining specialized knowledge in the legal technology sector and the nuances of immigration law marketing.

• Advanced Social Media & Video Skills: Opportunities to hone skills in emerging social media trends, advanced video production techniques, and data analytics for social media strategy.

• Brand Strategy Development: Contributing to the evolution of a growing brand's identity and storytelling, potentially influencing broader marketing initiatives.

• Startup Environment Acumen: Developing resilience, adaptability, and broad skill sets characteristic of successful startup employees.

📝 Enhancement Note: For operations professionals, framing these challenges within an operational context is beneficial. For example, "translating complex legal information" can be viewed as a process optimization challenge where information flow and simplification are key. Measuring ROI can be framed as establishing robust performance tracking and reporting mechanisms.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a content calendar for a legal tech company like Clera, balancing timely news with evergreen educational content?" (Focus on process, prioritization, and platform strategy.)

• "Describe a time you had to translate a complex or technical topic into engaging social media content. What was your process, and what were the results?" (Highlight your creative workflow and ability to simplify.)

• "How do you stay updated on social media trends and platform changes, and how would you incorporate them into Clera's strategy?" (Demonstrate continuous learning and adaptability.)

• "What are your favorite examples of brands successfully using social media for education or to build trust in regulated industries? What can we learn from them?" (Show industry awareness and strategic thinking.) Company & Culture Questions:

• "What excites you most about Clera's mission to reimagine the immigration process?" (Connect your personal values or interests to the company's purpose.)

• "How do you see your role as a Social Media & Content Designer contributing to Clera's overall business goals?" (Emphasize impact on lead generation, brand awareness, and customer acquisition.)

• "Describe your ideal team environment and how you collaborate with others, especially when working with subject matter experts like lawyers." (Highlight communication, feedback, and cross-functional collaboration skills.) Portfolio Presentation Strategy:

• Storytelling Arc: For each portfolio piece, structure your explanation like a mini-story: the challenge, your solution (your creative process), and the outcome (results).

• Focus on Process, Not Just Output: Explain why you made certain design or editing choices. Connect your decisions to the objective of the content and the target audience.

• Showcase Versatility: Present a range of work that demonstrates your skills in graphic design, video editing, and social media management.

• Quantify Impact: Be ready to discuss metrics, engagement rates, and how your work contributed to measurable goals. If exact metrics aren't available, discuss the intended impact and how you would measure it.

• On-Camera Readiness: Be prepared to present your portfolio verbally, and potentially engage in a brief on-camera discussion, showcasing your comfort and professionalism.

📝 Enhancement Note: For operations candidates, framing answers around process efficiency, data-driven decision-making, and measurable impact will resonate. Emphasize how your creative process is structured and how you use analytics to inform your work, aligning with operational rigor.

📌 Application Steps

To apply for this Social Media & Content Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio prominently features examples of social media graphics, short-form video content, and case studies of social media campaigns. Tailor it to showcase your ability to translate complex information into engaging visuals.

• Resume Optimization: Highlight your experience with specific design and video editing tools (Figma, Adobe Illustrator, Premiere Pro, etc.), social media management platforms, and any experience in regulated industries or with mission-driven companies. Quantify achievements where possible.

• Prepare for Portfolio Walkthrough: Be ready to articulate your creative process, design rationale, and the impact of your work during an interview. Practice explaining your portfolio pieces concisely and compellingly.

• Research Clera: Understand Clera's mission, target audience, and current social media presence. Think about how you would contribute to their brand voice and visual identity.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.