Social Media & Content Designer

📍 Job Overview

Job Title: Social Media & Content Designer

Company: Clera

Location: San Francisco, California, United States

Job Type: FULL_TIME

Category: Marketing & Creative Operations

Date Posted: 2026-08-13

Experience Level: Mid-Level (2-7 years)

Remote Status: On-site

🚀 Role Summary

• Strategic Social Media Stewardship: Own and execute the day-to-day management, publishing, and engagement across all social media channels, fostering community growth and brand visibility for an AI-native immigration law firm. This involves developing and maintaining a dynamic content calendar that balances timely legal news with evergreen educational content, while actively monitoring conversations and responding to community interactions.

• Visual Content Creation & Brand Cohesion: Design high-impact graphics, carousels, and other visual formats derived from expert legal content, ensuring clarity and shareability for complex immigration topics. This role is critical in upholding and evolving brand guidelines to ensure a consistent and professional brand identity across all digital touchpoints, making legal information accessible and human.

• Short-Form Video Production & On-Camera Presence: Take the lead in producing and appearing in engaging short-form video content (Reels, Shorts), demonstrating comfort and confidence on camera. Responsibilities include shooting, editing polished videos with strong pacing, captions, and compelling hooks, translating complex legal concepts into digestible video formats.

• Brand Voice & Community Engagement: Act as the primary voice and face of the brand online and potentially at industry events. This involves actively contributing to community engagement initiatives, shaping the evolving brand identity as the social presence scales, and representing Clera at industry and community gatherings.

📝 Enhancement Note: This role is situated within a unique intersection of marketing, creative design, and legal services, demanding a blend of creative execution and strategic thinking. The emphasis on "AI-native" and "reimagining how people navigate the immigration process" suggests a forward-thinking company culture that values innovation and efficiency in client service. The "voice and face of the brand" aspect implies a significant level of trust and representation responsibility.

📈 Primary Responsibilities

• Social Media Channel Management: Proactively manage and execute daily social media activities across platforms like LinkedIn, Instagram, and X, ensuring consistent brand voice and timely content deployment.

• Content Calendar Development & Execution: Build, maintain, and optimize a comprehensive content calendar that strategically balances timely immigration news, educational content, and brand storytelling to drive audience engagement and retention.

• Community Cultivation & Engagement: Monitor social media conversations, actively respond to comments and direct messages, and foster a vibrant, engaged online community around Clera's brand and mission.

• Graphic Design & Visual Content Production: Create compelling visual assets, including graphics, carousels, and infographics, that translate complex legal information into easily digestible and shareable content. Develop and maintain reusable visual templates aligned with brand guidelines.

• Short-Form Video Creation & Editing: Shoot, edit, and produce high-quality short-form video content (e.g., Reels, TikToks, Shorts) with engaging narratives, clear captions, and effective hooks, suitable for social media distribution.

• On-Camera Talent & Presentation: Confidently appear on camera to present information, explain legal concepts, and embody the brand's human and accessible approach to immigration law.

• Brand Identity & Guideline Enforcement: Uphold and contribute to the evolution of Clera's brand guidelines, ensuring all content produced aligns with the established visual and tonal identity.

• Performance Tracking & Optimization: Monitor key social media performance metrics, analyze data to identify trends, and continuously iterate on content strategy and execution to improve engagement and reach.

• Event Representation & Community Support: Represent Clera at industry events and community gatherings, actively supporting community engagement initiatives and networking to build brand awareness.

📝 Enhancement Note: The responsibility to "translate dense legal or regulated-industry topics into clear, engaging posts" highlights the need for strong communication and simplification skills, crucial in operations roles dealing with complex information. The emphasis on "repeatable visual templates" points to a need for process-oriented thinking in content creation, aiming for efficiency and scalability.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Marketing, Communications, Graphic Design, Digital Media, or a related field is preferred, though equivalent practical experience will be strongly considered.

Experience: 2–7 years of progressive experience in social media management, content design, growth marketing, or a closely related field, ideally within an early-stage startup environment. A proven track record of managing and demonstrably growing brand social media accounts is essential.

Required Skills:

• Social Media Management Expertise: Proven ability to manage, publish, and engage across multiple social media platforms (LinkedIn, Instagram, X, etc.).

• Content Design Proficiency: Strong eye for design and the ability to create high-quality, editorial-standard graphics, carousels, and visual assets.

• Video Production & Editing Skills: Demonstrated experience shooting and editing short-form video content, including proficiency with relevant editing software and techniques for social media.

• On-Camera Confidence: Comfort and ability to present effectively on camera, acting as a brand representative.

• Brand Guideline Adherence & Evolution: Ability to interpret, apply, and contribute to brand guidelines, ensuring visual and tonal consistency.

• Excellent Written Communication: Skill in translating complex topics into clear, concise, and engaging written content suitable for social media.

• Data Analysis & Performance Tracking: Ability to monitor social media metrics, analyze performance data, and use insights to inform strategy adjustments.

• Self-Starter & Strategic Ownership: Demonstrated ability to take ownership of channel strategy from end-to-end with minimal supervision.

• Design Tool Proficiency: Expert-level proficiency in at least one of the following: Figma, Adobe Illustrator, or equivalent design software.

Preferred Skills:

• Regulated Industry Marketing Experience: Prior experience marketing trust-heavy, regulated, or compliance-sensitive services (e.g., legal tech, fintech, healthtech).

• Community & Empathy Focus: Personal connection to immigration or experience engaging immigrant/international talent communities.

• B2C & B2B Audience Familiarity: Experience marketing to both consumer and business audiences.

• SEO & Content Optimization: Understanding of SEO principles and how to optimize content for discoverability.

• Advanced Design Software: Proficiency in Adobe Creative Suite beyond Illustrator (e.g., Photoshop, After Effects).

📝 Enhancement Note: The broad experience range (2-7 years) suggests flexibility in evaluating candidates based on demonstrated impact and skill set rather than strict tenure. The "expert-level proficiency" in design tools, coupled with the need for visual storytelling and video editing, indicates this role is highly hands-on and requires a strong creative output. The preference for experience in regulated industries points to the importance of understanding compliance and building trust.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Social Media Campaign Examples: Showcase successful social media campaigns managed, detailing objectives, strategies, content examples, and measurable results (e.g., follower growth, engagement rates, conversion metrics).

• Graphic Design Showcase: Present a collection of high-quality graphic designs, carousels, and visual templates created for social media or other digital platforms, demonstrating design aesthetic, clarity, and brand consistency.

• Video Production Reel: Include a compilation or direct links to short-form videos (Reels, Shorts) that you have conceptualized, filmed, edited, and published, highlighting storytelling, pacing, and visual appeal.

• Brand Guideline Application: Provide examples demonstrating how you have applied and potentially evolved brand guidelines in your design and content creation work.

• Content Calendar Samples: If possible, provide an example of a content calendar you have developed, illustrating strategic planning and content mix.

Process Documentation:

• Workflow Design for Content Creation: Demonstrate an understanding of how to establish and manage efficient workflows for content ideation, creation, review, and publishing, especially for complex legal topics.

• Template Development & Standardization: Showcase your approach to creating reusable design and video templates that ensure brand consistency and streamline the content production process.

• Performance Analysis & Iteration: Detail your process for tracking social media performance metrics, analyzing results, and implementing data-driven optimizations to improve content effectiveness.

📝 Enhancement Note: For a role like this, the portfolio is paramount. It serves as direct evidence of the candidate's ability to execute the core responsibilities. The emphasis on "repeatable visual templates" and "workflow design" suggests that process efficiency and scalability are valued alongside creative output. Candidates should be prepared to discuss the strategic thinking behind their portfolio pieces.

💵 Compensation & Benefits

Salary Range: $80,000 – $100,000 per year.

Benefits:

• Competitive benefits package, as is standard for well-funded startups.

• Opportunity to work at a mission-driven organization focused on making a significant impact in the immigration process.

• Exposure to cutting-edge AI technology within the legal sector.

• Professional development and growth opportunities within a scaling company.

• Collaborative and innovative work environment.

Working Hours: Full-time position, typically aligning with standard business hours (approximately 40 hours per week), with the expectation of on-site presence in San Francisco. While flexibility may exist, the nature of social media management often requires responsiveness outside of traditional hours.

📝 Enhancement Note: The salary range is competitive for a mid-level creative role in San Francisco. The benefits are described generally, but the emphasis on being a "well-funded, mission-driven startup" suggests potential for strong equity options and a dynamic work environment. The "40 hours per week" is a guideline, but social media roles often necessitate some level of off-hours monitoring and engagement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Tech / AI-Powered Legal Services. Clera operates at the forefront of legal technology, leveraging AI to streamline and humanize the immigration process. This industry is characterized by rapid innovation, a focus on client experience, and a need for clear, trustworthy communication.

Company Size: Early-stage startup, likely with a lean and agile team structure. This implies a high degree of impact for individual contributors, close collaboration, and a fast-paced environment.

Founded: (Information not provided, but implied to be a relatively recent, well-funded startup). This suggests a dynamic culture focused on growth, innovation, and establishing market presence.

Team Structure:

• Reporting: This role reports directly to the Head of Marketing, indicating a centralized marketing function with clear leadership.

• Collaboration: Expected to collaborate closely with the legal team (for content generation), marketing leadership, and potentially product/engineering teams as content informs product strategy.

• Agility: As an early-stage startup, the team structure is likely fluid, with individuals expected to wear multiple hats and adapt to evolving needs.

Methodology:

• Data-Driven Content Strategy: The emphasis on tracking metrics and iterating suggests a data-informed approach to social media and content marketing.

• Human-Centered Design: The mission to make immigration law "clear, accessible, and genuinely human" points to a user-centric approach in all communications and brand representation.

• Agile Content Production: The need to balance timely news with evergreen content, alongside video and graphic creation, implies an agile content production process.

Company Website: https://www.getclera.com/

📝 Enhancement Note: The company's focus on AI and reimagining legal processes suggests a culture that values innovation, efficiency, and user experience. The "AI-native" descriptor implies a deep integration of technology into their operations and client services. As a startup, expect a culture that rewards initiative, adaptability, and a strong sense of ownership.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring significant hands-on execution and strategic input. It's ideal for an individual who has mastered core social media and design skills and is ready to take on broader brand representation and strategy development within a specific domain.

Reporting Structure: Reporting to the Head of Marketing provides a direct line to senior leadership, offering visibility into broader marketing strategies and company objectives. This structure facilitates mentorship and direct feedback on performance and career development.

Operations Impact: The Social Media & Content Designer plays a crucial role in shaping Clera's public perception, driving brand awareness, and fostering community engagement. Their work directly influences lead generation, client acquisition, and the overall brand narrative of a company aiming to democratize access to legal services. Success in this role will demonstrate the ability to translate complex service offerings into compelling digital narratives that resonate with target audiences.

Growth Opportunities:

• Specialization & Leadership: Potential to deepen expertise in specific areas like video production, community building, or performance marketing, potentially leading to a Senior Designer or Social Media Manager role.

• Brand Strategy Development: Opportunity to contribute significantly to the evolution of Clera's brand identity and overall marketing strategy as the company scales.

• Cross-Functional Exposure: Gain experience working across marketing, legal, and potentially product teams, broadening understanding of business operations and client needs in a regulated industry.

• Mentorship & Skill Expansion: Learn from experienced marketing leadership and potentially develop skills in areas like paid social advertising, SEO, or broader content marketing strategy.

📝 Enhancement Note: The "2-7 years" experience range, combined with the direct report to the Head of Marketing, suggests this role is designed for someone ready to operate with a high degree of autonomy and contribute strategically. Growth opportunities are likely tied to the company's scaling trajectory, offering significant potential for career advancement.

🌐 Work Environment

Office Type: This is an on-site role in San Francisco, CA. The company's location in Jackson Square suggests a professional office environment, likely in a modern building conducive to collaboration and focused work.

Office Location(s): San Francisco, California (Jackson Square neighborhood). This location offers access to a vibrant tech and startup ecosystem, with potential for networking and industry events.

Workspace Context:

• Collaborative Space: Expect an environment that encourages interaction with the Head of Marketing and other team members, facilitating brainstorming and feedback sessions.

• Tools & Technology: Access to necessary design software (Figma, Adobe Suite), video editing tools, and social media management platforms will be provided.

• Team Interaction: Regular interaction with the marketing team and potentially legal professionals for content development, fostering a dynamic and informative work setting.

Work Schedule: Primarily on-site during standard business hours (approx. 40 hours/week). While the role is office-based, the dynamic nature of social media may require some flexibility for timely responses or event coverage.

📝 Enhancement Note: The strict on-site requirement for San Francisco indicates a preference for in-person collaboration and a belief in the value of a shared physical workspace for team cohesion and spontaneous idea generation. This is a critical factor for candidates to consider.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess foundational skills and experience.

• Portfolio Deep Dive: A dedicated session with the Head of Marketing or a senior marketing team member to thoroughly review your portfolio, discuss your design process, content strategy, and on-camera experience. Be prepared to walk through specific projects and articulate your contributions and results.

• Skills Assessment/Case Study: Potentially a practical exercise or case study designed to evaluate your ability to translate a complex topic into engaging social content, design a visual, or outline a social media strategy.

• Cultural Fit & Team Interview: An opportunity to meet with other team members to assess alignment with Clera's mission-driven and innovative culture, and to discuss how you would contribute to the team's dynamic.

• Final Interview: Likely with a company leader to discuss overall fit, career aspirations, and finalize offer details.

Portfolio Review Tips:

• Curate Strategically: Select pieces that best demonstrate the required skills: social media management, graphic design, video production, and on-camera presence. Highlight work relevant to regulated industries or complex topics if possible.

• Quantify Impact: For each piece or campaign, clearly articulate the objectives, your specific role, the strategies employed, and – most importantly – the measurable results (e.g., follower growth, engagement rates, website traffic, lead generation).

• Showcase Process: Be ready to discuss your thought process behind each piece – from initial concept and research to execution and optimization. Explain why you made specific design or content choices.

• Highlight Brand Adaptability: Demonstrate your ability to adhere to and evolve brand guidelines by showcasing examples that reflect cohesive branding.

• Video & On-Camera Clarity: Ensure your video samples are well-edited, engaging, and clearly showcase your on-camera presence and ability to communicate effectively.

Challenge Preparation:

• Understand Clera's Mission: Thoroughly research Clera's AI-native approach to immigration law and their mission to make the process clear, accessible, and human.

• Anticipate Content Challenges: Prepare to discuss how you would translate complex immigration law topics into simple, engaging social media content. Think about potential content pillars and formats.

• Brand Voice Simulation: Practice articulating the brand's voice and tone, which is described as clear, accessible, and human.

• Scenario-Based Questions: Be ready for questions about how you would handle challenging community interactions, manage a content crisis, or adapt strategy based on performance data.

📝 Enhancement Note: The emphasis on a portfolio review and potential case study highlights the practical, execution-focused nature of this role. Candidates should invest significant time in preparing a polished and results-oriented portfolio. The "voice and face of the brand" aspect means interviewers will be looking for strong communication skills and a professional, engaging demeanor.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Expert-level proficiency required in Figma OR Adobe Illustrator. Familiarity with other Adobe Creative Suite tools (Photoshop, After Effects) is a strong plus for advanced visual and video editing.

• Video Editing Software: Proficiency in tools suitable for short-form video editing (e.g., Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or mobile-based editors like CapCut/InShot if used professionally).

• Social Media Management Platforms: Experience with platforms such as Buffer, Hootsuite, Sprout Social, or similar for scheduling, publishing, and analytics.

• Project Management Tools: Familiarity with tools like Asana, Trello, or Jira for managing content calendars and workflows.

Analytics & Reporting:

• Social Media Analytics: Deep understanding of native platform analytics (LinkedIn Analytics, Instagram Insights, X Analytics) and potentially third-party analytics tools for comprehensive reporting.

• Data Visualization Tools: Experience with tools like Google Data Studio, Tableau, or even advanced Excel/Google Sheets for presenting performance metrics and insights.

CRM & Automation:

• CRM Familiarity: While not the primary focus, understanding how social media efforts integrate with CRM systems (like Salesforce, HubSpot) for lead tracking and customer journey mapping is beneficial.

• Marketing Automation Tools: Awareness of how social media content can be part of broader marketing automation campaigns.

📝 Enhancement Note: The explicit requirement for expert-level proficiency in Figma or Adobe Illustrator is a key technical skill. Proficiency in video editing and social media management tools is also critical. The company's "AI-native" approach may also mean they utilize or are developing proprietary tools that could be an advantage to know about, though not explicitly required.

👥 Team Culture & Values

Operations Values:

• Clarity & Accessibility: A core value, reflected in the mission to make complex legal processes understandable. This translates to clear communication, user-friendly design, and accessible content.

• Humanity & Empathy: Especially relevant in immigration services, this value emphasizes a compassionate and supportive approach in all interactions, both internal and external.

• Innovation & AI Integration: Embracing technology, particularly AI, to improve efficiency, client experience, and service delivery.

• Data-Driven Decision Making: Using analytics to inform strategy, measure impact, and continuously improve performance.

• Ownership & Initiative: As a startup, individuals are expected to take proactive ownership of their work and contribute to the company's growth.

Collaboration Style:

• Cross-Functional Partnership: Close collaboration with the legal team for content accuracy and with marketing leadership for strategic alignment.

• Feedback-Oriented: An environment likely receptive to constructive feedback, essential for evolving brand identity and content strategies.

• Agile & Iterative: A willingness to experiment, learn from results, and adapt quickly to market changes and company growth.

• Shared Mission: A strong sense of purpose driven by the company's mission to help individuals navigate the immigration system.

📝 Enhancement Note: The values highlight a company that is both technologically advanced and deeply people-focused. The "voice and face of the brand" aspect means the candidate must embody these values authentically in their public-facing role.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Legal Complexity: The primary challenge is distilling intricate and sensitive legal information into engaging, easily understood social media content without sacrificing accuracy or sensitivity.

• Brand Representation Under Scrutiny: As the "face of the brand," maintaining a consistent, professional, and empathetic persona, especially when dealing with sensitive topics or public feedback, will be crucial.

• Rapid Growth & Scalability: Adapting content strategies and visual assets to support rapid company growth and evolving marketing objectives in a fast-paced startup environment.

• Balancing Timeliness and Evergreen Content: Effectively managing a content calendar that requires both immediate responses to news and the creation of enduring educational resources.

Learning & Development Opportunities:

• Deep Dive into Legal Tech & AI: Gain specialized knowledge in the intersection of law, AI, and marketing within a rapidly evolving industry.

• Advanced Brand Strategy: Contribute to and learn from the development of a comprehensive brand identity for a mission-driven startup.

• Performance Marketing Acumen: Develop a stronger understanding of how social media efforts tie into broader lead generation and customer acquisition funnels, potentially through exposure to paid social or analytics.

• Public Speaking & Presentation Skills: Enhance on-camera presence and public speaking abilities through regular content creation and potential event representation.

📝 Enhancement Note: The challenges are directly tied to the unique nature of the company (legal tech, immigration) and the demands of the role (brand representation, content complexity). The growth opportunities are substantial, offering a chance to develop a unique skill set at the intersection of creative, marketing, and regulated industries.

💡 Interview Preparation

Strategy Questions:

• "How would you approach creating a social media strategy for Clera, considering our AI-native approach to immigration law?" (Focus on understanding the company, target audience, and unique value proposition).

• "Describe your process for translating a complex legal topic into an engaging Instagram carousel or Reel." (Demonstrate your content creation workflow, design thinking, and ability to simplify).

• "How do you measure the success of social media campaigns, and what metrics would you prioritize for Clera?" (Showcase your analytical skills and understanding of relevant KPIs for brand building and engagement).

• "Imagine a negative comment or misinformation about immigration law appears on our social media. How would you respond?" (Assess your crisis management, community engagement, and brand protection skills). Company & Culture Questions:

• "What excites you most about Clera's mission and our approach to immigration law?" (Show your alignment with the company's purpose).

• "How do you see your role as the 'face and voice' of our brand contributing to our company culture?" (Discuss your understanding of brand representation and personal brand integration).

• "Describe your ideal work environment in a startup setting." (Assess your adaptability, initiative, and fit with a fast-paced culture). Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a story: the challenge, your solution, the process, and the outcome. Focus on the why behind your creative decisions.

• Quantify Impact: Clearly present metrics and results. Use charts or visual aids if possible to demonstrate growth, engagement, or other key performance indicators.

• Demonstrate Versatility: Showcase a range of skills – graphic design, video editing, on-camera presence, and strategic thinking – across your selected pieces.

• Brand Consistency: Emphasize how your work consistently upholds brand guidelines, or how you would adapt to and evolve them.

• Conciseness: Be prepared to present your portfolio efficiently, highlighting the most impactful projects and insights.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, and a strong understanding of Clera's unique market position and mission. The interview will likely probe both technical skills and cultural fit, with a strong emphasis on how candidates can embody the brand.

📌 Application Steps

To apply for this Social Media & Content Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to specifically highlight examples of social media management, graphic design, and short-form video production that align with Clera's brand and mission. Prioritize work that demonstrates clarity in complex subjects.

• Resume Optimization: Ensure your resume clearly articulates your years of experience, key skills in design tools (Figma/Illustrator), video editing, social media management, and any experience with regulated industries or startups. Use keywords from the job description.

• Prepare for a Portfolio Walkthrough: Be ready to present and discuss your portfolio in detail during interviews, focusing on the strategy, execution, and results of your showcased work. Practice explaining your design process and on-camera comfort.

• Company Research: Thoroughly research Clera, their AI-native approach, their mission, and the current landscape of legal tech and immigration services. Understand their target audience and brand voice.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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