SHOWROOM DESIGN CONSULTANT

📍 Job Overview

Job Title: SHOWROOM DESIGN CONSULTANT

Company: Mohawk Industries (Dal-Tile)

Location: Largo, Florida, USA

Job Type: Full-Time

Category: Sales Operations / GTM (Go-To-Market) with a strong Design & Customer Engagement focus

Date Posted: August 11, 2026

Experience Level: 2-5 Years (Mid-Level)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in driving revenue and brand presence through expert interior design consultation and product selection within a retail showroom environment.

• Key responsibilities include leveraging design expertise, product knowledge, and CRM tools to manage customer relationships, drive sales closure, and foster new business development.

• The Showroom Design Consultant will act as a brand ambassador, utilizing the showroom as a primary sales and marketing tool to influence specifications and build brand awareness within the custom builder and residential designer segments.

• This position requires a blend of sales acumen, design sensibility, and operational efficiency in managing customer interactions and showroom merchandising.

📝 Enhancement Note: While the title is "Showroom Design Consultant," the responsibilities heavily emphasize sales engagement, customer relationship management, and direct revenue generation, placing this role squarely within a Go-To-Market (GTM) or Sales Operations function, with a specialized focus on design-led sales. The requirement for CRM usage (CMT) and sales closure reporting further solidifies its operational and sales-oriented nature.

📈 Primary Responsibilities

• Provide expert interior design advice and in-depth product knowledge to guide customers in selecting appropriate tile and stone products, facilitating project development and ensuring successful sales closures.

• Utilize AutoCAD (where applicable) for project management, enhancing design visualization and client understanding.

• Meticulously log all client showroom interactions, contact details, and specific preferences within the Customer Management Tool (CMT), ensuring comprehensive lead tracking, follow-up, and sales closure reporting on a monthly basis.

• Actively prospect for new business opportunities, with a strategic focus on engaging Custom Builders and Residential Designers, including conducting outside sales calls and diligently following up on all generated leads.

• Maintain and enhance showroom presentation by managing samples, displays, and merchandising according to marketing standards, including ordering, receiving, and shipping customer examples to support sales efforts.

• Plan, organize, and host showroom events and tours for industry professionals and trade partners to drive customer engagement, foster relationships, and increase brand specifications.

• Attend external trade events to expand industry networks, cultivate new business relationships, and enhance brand visibility and awareness.

• Collaborate with suppliers and local vendors to stay abreast of the latest design trends, product offerings, and competitive landscape.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on customer journey management, lead conversion, and proactive business development, which are core to effective sales operations and GTM strategies. The requirement to use a specific CRM (CMT) for detailed tracking underscores the operational aspect of managing the sales pipeline and customer data.

🎓 Skills & Qualifications

Education:

• A four-year degree in a related field (e.g., Interior Design, Architecture, Marketing, Business) is preferred.

• Alternatively, a combination of a two-year degree with two years of directly related experience, or four years of equivalent relevant experience in a similar role. Experience:

• Minimum of 2 years of experience in a customer-facing sales, design consultation, or showroom-based role, with a preference for experience in the building materials, tile, or interior design industries.

• Demonstrated experience in managing customer relationships and driving sales outcomes. Required Skills:

• Interior Design Expertise: Proficient understanding of interior design principles, color coordination, current design trends, and space planning.

• Sales & Customer Engagement: Proven ability to engage customers, understand their needs, provide product solutions, and close sales.

• Product Knowledge: Ability to quickly learn and articulate product features, benefits, and applications for tile and natural stone.

• CRM Proficiency: Experience using Customer Management Tools (CMTs) or similar CRM systems for lead tracking, customer data management, and sales reporting.

• Communication Skills: Excellent oral, written, listening, and interpersonal communication skills for effective interaction with diverse clientele and internal teams.

• Creative Problem-Solving: Ability to conceptualize innovative solutions and present them effectively to clients.

• Blueprint Reading: Competency in reading and interpreting blueprints and design sketches.

Preferred Skills:

• AutoCAD: Proficiency in AutoCAD for design visualization and project management.

• Merchandising: Experience in showroom merchandising, sample management, and display creation.

• Prospecting: Demonstrated success in identifying and pursuing new business opportunities, particularly within the custom builder and residential designer segments.

• Event Planning: Experience in planning and executing customer-facing events or showroom tours.

• MS Office Suite: Strong command of MS Word, Excel, and PowerPoint for reporting, presentations, and general business operations.

📝 Enhancement Note: The blend of design and sales skills, coupled with the specific mention of CRM and AutoCAD, indicates a need for a candidate who can operate at the intersection of creative consultation and operational sales execution. The "2-5 Years" experience level suggests the company is looking for someone who can contribute effectively with some prior professional exposure.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design Case Studies: Showcase examples of past interior design projects, highlighting the client's needs, your design approach, product selections, and the final outcome.

• Sales Performance Metrics: Quantifiable achievements in sales, including conversion rates, revenue generated, or client acquisition numbers.

• Customer Engagement Examples: Demonstrations of how you managed client relationships, from initial contact to post-sale follow-up, potentially including testimonials or communication samples.

• System Utilization: Examples of how you've used CRM or sales management tools to track leads, manage pipelines, and report on sales activities.

Process Documentation:

• Customer Journey Mapping: Ability to articulate and document the typical customer journey within a showroom setting, from initial inquiry to project completion.

• Sales Process Adherence: Demonstrated understanding and application of a structured sales process, including lead qualification, needs assessment, product recommendation, proposal, and closing.

• CRM Workflow Management: Experience in defining and following standard operating procedures for CRM data entry, lead management, and sales reporting.

📝 Enhancement Note: While a formal "portfolio" may not be explicitly requested in the initial application, candidates should be prepared to discuss their past work and achievements using a portfolio-like approach during interviews, especially for design and sales success. Emphasizing process adherence and system utilization is crucial for operations-focused roles.

💵 Compensation & Benefits

Salary Range:

• Based on the Largo, Florida location, the mid-level experience requirement (2-5 years), and the blend of sales and design responsibilities, an estimated annual salary range of $50,000 - $70,000 is anticipated. This estimate includes a base salary component and potential commission or bonus structures tied to sales performance, which is common for showroom sales roles. Regional market data for similar sales and design consultant roles in the Tampa Bay area supports this range. Benefits:

• Comprehensive Health Coverage: Medical and Dental insurance plans.

• Retirement Savings: 401k plan with a company match.

• Employee Purchase Discount: Discount on Dal-Tile and Mohawk Industries products.

• Professional Development: Tuition reimbursement for further education.

• Work-Life Balance Support: While evening and weekend hours are required, the company emphasizes a "family-friendly work environment" and a "belief that every employee deserves a productive life outside of work."

Working Hours:

• Standard full-time hours are expected, with a requirement for evening and weekend availability to accommodate customer schedules and showroom operations. A typical 40-hour work week is implied, but flexibility around peak times and events is necessary.

📝 Enhancement Note: Salary is estimated based on industry benchmarks for similar roles in the specified region, considering the experience level and responsibilities. The benefits listed are directly from the job description, highlighting the value proposition for potential employees.

🎯 Team & Company Context

🏢 Company Culture

Industry: Building Materials Manufacturing & Distribution (specifically Tile & Natural Stone). Dal-Tile is a subsidiary of Mohawk Industries, a global leader in flooring.

Company Size: Mohawk Industries is a large corporation. Dal-Tile, as a major subsidiary, operates with a significant workforce, likely numbering in the thousands across its various divisions and showrooms. This implies a structured corporate environment with established processes and career paths.

Founded: Dal-Tile was founded in 1947, and Mohawk Industries in 1920. This long history suggests stability, established market presence, and a deep understanding of the industry.

Team Structure:

• The Showroom Design Consultant will likely be part of a local showroom team, reporting to a Showroom Manager or Sales Manager.

• The team structure typically includes other sales consultants, design specialists, and potentially administrative or support staff within the showroom.

• Cross-functional collaboration will be essential, involving interactions with sales teams, marketing departments, operations, logistics, and potentially product development. Methodology:

• Data-Driven Sales: Emphasis on using CRM (CMT) data to track customer interactions, sales progress, and performance metrics.

• Process Optimization: Focus on refining the customer journey within the showroom and ensuring efficient follow-up processes to maximize sales conversions.

• Customer-Centric Approach: Prioritizing customer experience through expert design advice, product knowledge, and responsive service.

• Brand Advocacy: Utilizing showroom displays and events to promote brand awareness and product specifications.

Company Website: https://www.mohawkind.com/ and https://www.dal-tile.com/

📝 Enhancement Note: The company's size and history suggest a stable work environment with potential for structured career growth. The emphasis on "family-friendly" and "promoting from within" indicates a culture that values employee development and work-life balance, despite the on-site and weekend requirements.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level (2-5 years experience) individual contributor within the sales and GTM function. It requires specialized skills in design consultation and direct sales execution.

Reporting Structure: The Showroom Design Consultant typically reports to a Showroom Manager or a Sales Manager who oversees a territory or multiple showrooms. This manager is responsible for performance, training, and career development guidance.

Operations Impact: This role directly impacts revenue generation through sales closures and influences brand perception and market penetration by driving specifications and customer loyalty. Effective management of the sales funnel and customer relationships is critical for overall business growth.

Growth Opportunities:

• Sales Leadership: Potential to advance into roles such as Senior Showroom Design Consultant, Assistant Showroom Manager, or Showroom Manager, leading teams and managing showroom operations.

• Specialization: Opportunity to deepen expertise in specific product lines, design styles, or customer segments (e.g., high-end residential, commercial projects).

• Cross-Functional Moves: With demonstrated success and further development, potential to move into roles within sales management, key account management, or even marketing roles within Dal-Tile or Mohawk Industries.

• Continuous Learning: Access to training on new products, design trends, and sales methodologies, supported by tuition reimbursement for formal education.

📝 Enhancement Note: The growth path within Dal-Tile and Mohawk Industries is often structured, with emphasis on internal promotion. Demonstrating strong sales performance, customer relationship skills, and operational efficiency in managing processes and systems will be key to career progression.

🌐 Work Environment

Office Type: This is an on-site role within a retail showroom environment. The workspace will include a customer-facing showroom area, potentially a design studio or work area, and possibly access to back-office or administrative spaces.

Office Location(s): Largo, Florida (USA). The specific showroom location will be a focal point for customer interactions and product displays.

Workspace Context:

• Customer-Facing: The primary workspace is the showroom, requiring a professional and inviting presentation at all times.

• Collaborative: Interaction with colleagues within the showroom is expected, fostering a team-oriented sales environment.

• Product-Rich: Surrounded by a wide array of tile and natural stone samples, displays, and potentially full-scale installations, requiring organization and maintenance.

• Tools & Technology: Access to computer systems for CRM (CMT), MS Office, design software (potentially AutoCAD), and communication tools.

Work Schedule:

• Full-time employment with required evening and weekend hours. This is standard for retail and showroom sales roles to cater to customer availability. Flexibility and reliability are key.

📝 Enhancement Note: The on-site, customer-facing nature of this role means that presentation, professionalism, and adaptability to varied customer schedules are paramount. The workspace is dynamic, requiring continuous engagement with both products and people.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Typically a phone or video call with an HR representative or recruiter to assess basic qualifications, experience, and cultural fit.

• Hiring Manager Interview: A more in-depth interview with the Showroom Manager or Sales Manager, focusing on sales experience, design knowledge, problem-solving abilities, and understanding of the role's responsibilities. This may involve scenario-based questions.

• Skills Assessment/Case Study: Potentially a practical exercise, such as a design consultation role-play, a product knowledge quiz, or a presentation on a design concept, to evaluate practical skills.

• Final Interview: May involve meeting with a higher-level manager or a panel to confirm suitability and discuss career aspirations.

Portfolio Review Tips:

• Visual Appeal: For design roles, a visually engaging portfolio is crucial. Ensure high-quality images of past projects.

• Quantifiable Results: For sales aspects, clearly present metrics: sales growth, conversion rates, customer acquisition numbers, average deal size.

• Process Explanation: Be ready to walk through your process for client engagement, design selection, and sales closure, highlighting how you use tools like CRM.

• Tailor to Dal-Tile: Emphasize projects and skills relevant to tile and natural stone selection, and demonstrate an understanding of the target customer base (builders, designers).

• AutoCAD/Design Software: If proficient, showcase specific projects where these tools were instrumental.

Challenge Preparation:

• Design Scenarios: Prepare to answer questions like, "How would you help a client choose flooring for a high-traffic, modern kitchen?" or "How do you handle a client who is unsure of their style?"

• Sales Scenarios: Be ready for questions like, "How do you prospect for new clients?" or "How do you overcome objections related to price or product suitability?"

• CRM/Operational Questions: Prepare to discuss how you use CRM for lead management and client follow-up, and how you ensure accuracy in data entry.

• Company Research: Understand Dal-Tile's product lines, market position, and recent initiatives. Research current interior design trends in flooring.

📝 Enhancement Note: Candidates should prepare to demonstrate both their design flair and their operational sales discipline. The interview process will likely assess how well they can integrate these two facets to drive business results.

🛠 Tools & Technology Stack

Primary Tools:

• Customer Management Tool (CMT): This is explicitly mentioned and is critical for managing leads, customer interactions, sales progress, and reporting. Proficiency in CRM systems is a must.

• MS Office Suite: Essential for daily tasks, including reporting (Excel), presentations (PowerPoint), and communication (Word, Outlook).

Analytics & Reporting:

• CRM Reporting Modules: The CMT will likely have built-in reporting features for sales performance, pipeline analysis, and customer activity.

• Excel: For more advanced data analysis, custom reporting, and tracking of sales metrics beyond standard CRM capabilities.

CRM & Automation:

• CMT (Customer Management Tool): The primary CRM system for sales pipeline management, lead nurturing, and customer data.

• Potential for Sales Enablement Tools: While not explicitly mentioned, companies of this size may use additional tools for sales collateral, training, or communication.

📝 Enhancement Note: Proficiency with CRM systems, particularly for sales pipeline management and customer data integrity, is a core operational requirement for this role. The ability to leverage these tools effectively will directly impact sales performance and reporting accuracy.

👥 Team Culture & Values

Operations Values:

• Customer Focus: Prioritizing customer satisfaction through expert advice and excellent service.

• Excellence in Design: Commitment to high aesthetic standards and product knowledge.

• Integrity & Professionalism: Maintaining ethical conduct and a professional demeanor in all interactions.

• Teamwork: Collaborating effectively within the showroom team and with other departments.

• Results Orientation: Driving sales and achieving targets through proactive effort and strategic planning.

• Continuous Improvement: Seeking opportunities to enhance skills, product knowledge, and operational processes.

Collaboration Style:

• Showroom Synergy: Working closely with colleagues to ensure a seamless customer experience and support team sales goals.

• Cross-Functional Partnership: Effectively communicating and collaborating with marketing, logistics, and other internal departments to resolve customer issues and support sales initiatives.

• Feedback Culture: Openness to receiving and providing constructive feedback to improve individual and team performance.

📝 Enhancement Note: The company culture appears to value a blend of creative expertise, customer service, and a results-driven approach, underpinned by teamwork and integrity. Candidates should demonstrate alignment with these values in their interactions and interview responses.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Diverse Customer Needs: Balancing the varied design preferences, budgets, and technical requirements of different customer segments (e.g., homeowners, custom builders, designers).

• Sales Target Pressure: Consistently meeting or exceeding sales quotas in a competitive market.

• Maintaining Showroom Standards: Ensuring displays are pristine, samples are current, and the showroom environment is always welcoming and professional.

• Adapting to Trends: Staying current with rapidly evolving interior design trends and new product introductions.

• Balancing Design and Sales: Effectively transitioning between providing creative design advice and closing sales transactions.

Learning & Development Opportunities:

• Product Training: Extensive training on Dal-Tile and Mohawk Industries' product lines, including new releases and technical specifications.

• Design Trend Workshops: Opportunities to learn about the latest interior design trends, color palettes, and material innovations.

• Sales Methodology Training: Access to training programs focused on consultative selling, negotiation, and customer relationship management.

• System Training: Guidance on using and maximizing the effectiveness of the CMT and other relevant sales and design tools.

• Career Path Development: Mentorship and guidance from management for advancement within the sales or showroom management structure.

📝 Enhancement Note: This role presents opportunities for significant professional development in both design and sales operations. Candidates should be prepared to embrace continuous learning to stay ahead in a dynamic industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you successfully guided a client through a complex design selection process. What was your approach, and what was the outcome?" (Assesses design consultation and client management skills)

• "How do you prospect for new business, particularly within the custom builder and residential designer segments?" (Assesses GTM strategy and business development acumen)

• "Walk me through how you would use our CRM (CMT) to manage a lead from initial contact to a closed sale." (Assesses operational process and system usage)

• "How do you stay current with interior design trends, and how do you incorporate them into your sales approach?" (Assesses industry knowledge and adaptability) Company & Culture Questions:

• "What interests you about Dal-Tile and the flooring industry?" (Assesses research and alignment with company mission)

• "How do you contribute to a positive and collaborative team environment in a showroom setting?" (Assesses teamwork and cultural fit)

• "How do you balance the demands of client consultations with administrative tasks like CRM updates and reporting?" (Assesses time management and operational discipline) Portfolio Presentation Strategy:

• Highlight Impact: For each project or achievement, clearly state the problem, your solution, and the quantifiable result (e.g., increased sales by X%, improved customer satisfaction, successfully completed project).

• Showcase Process: Explain your step-by-step approach to client engagement, design problem-solving, and sales closure.

• Demonstrate Tool Proficiency: If discussing CRM usage, explain specific ways you leverage it for efficiency and sales success.

• Visual Storytelling: Use high-quality images for design projects and concise, impactful bullet points for sales achievements.

• Tailor to Role: Emphasize how your skills and experience directly address the requirements of the Showroom Design Consultant role at Dal-Tile.

📝 Enhancement Note: Candidates should prepare to articulate their value proposition by demonstrating a strong understanding of both design principles and sales operations, backed by concrete examples and quantifiable results.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided career portal link: https://careers.mohawkind.com/DalTile/job/Largo-SHOWROOM-DESIGN-CONSULTANT-Flor-33777/1418377400/

• Resume Optimization: Tailor your resume to highlight relevant experience in interior design, sales, customer service, and CRM usage. Use keywords from the job description such as "interior design," "product selection," "sales," "CRM," "AutoCAD," and "customer engagement." Quantify achievements wherever possible.

• Portfolio Preparation: Assemble a concise portfolio (digital or physical, depending on interview format) showcasing your best design projects and sales success stories. Be ready to discuss specific examples of how you've driven sales and influenced purchasing decisions.

• Interview Practice: Rehearse answers to common interview questions, focusing on behavioral examples that demonstrate your skills in design consultation, sales, and operational efficiency. Practice articulating your process and impact.

• Company Research: Familiarize yourself with Dal-Tile's product lines, brand values, and market position. Understand the competitive landscape and current design trends in the tile and natural stone industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.