Shopify UX/UI Designer for Storefront & CRO for Anime Jewelry Brand

📍 Job Overview

Job Title: Shopify UX/UI Designer for Storefront & CRO

Company: Kraymer Art

Location: Portugal (Remote)

Job Type: FULL_TIME

Category: UX/UI Design, E-commerce Operations, Conversion Rate Optimization

Date Posted: 2026-06-10

Experience Level: Mid-Level (2-5 years implied)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the visual and user experience (UX) direction for a growing anime-inspired jewelry brand's Shopify storefront.

• Conduct comprehensive UX/UI audits and design high-converting page layouts for e-commerce conversion pathways.

• Collaborate with a remote development team to translate design concepts into implementation-ready files for Shopify.

• Develop and prioritize Conversion Rate Optimization (CRO) strategies based on e-commerce data and UX best practices.

• Focus on enhancing key e-commerce touchpoints including product discovery, add-to-cart, navigation, and checkout flows.

📝 Enhancement Note: This role is positioned as a "design-first" position, emphasizing strategic design thinking and CRO expertise over coding skills. The ideal candidate will demonstrate a strong understanding of what constitutes a high-converting Shopify store and possess the ability to identify and rectify underperforming elements. The remote nature and focus on asynchronous communication are critical aspects for candidates.

📈 Primary Responsibilities

• Conduct thorough UX/UI audits of the existing Shopify storefront to pinpoint high-impact issues on both desktop and mobile platforms.

• Design and deliver user-centric page layouts for critical e-commerce sections, including collections pages, product detail pages (PDPs), landing pages, and other key conversion points.

• Produce implementation-ready design files (Figma or Adobe XD) for the Shopify development team, ensuring clarity and adherence to design intent.

• Propose, prioritize, and execute CRO improvements informed by UX best practices, e-commerce data analysis, and a deep understanding of Shopify's capabilities and limitations.

• Actively collaborate with the development team to ensure accurate and timely implementation of designs, providing clear rationale and feedback.

• Identify and address opportunities to enhance product discovery, streamline the add-to-cart process, optimize navigation, and improve the checkout user experience within Shopify's framework.

• Develop and maintain design systems or component libraries to ensure visual consistency and scalability across the Shopify storefront.

• Review implemented designs post-development, offering constructive feedback to preserve design integrity and user experience quality.

• Stay abreast of the latest Shopify storefront trends, e-commerce UX patterns, and effective CRO techniques to continuously refine the customer journey.

📝 Enhancement Note: The core responsibilities highlight a blend of strategic analysis, creative design, and collaborative execution within the Shopify ecosystem. The emphasis on "developer-ready files" and "clear design rationale" suggests a need for meticulous documentation and communication skills, crucial for a remote, design-led role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, user experience, and e-commerce best practices is essential, often gained through formal education, bootcamps, or significant self-study.

Experience: A minimum of 2-5 years of experience in UX/UI design, with a significant portion focused on e-commerce platforms, particularly Shopify. Experience in a "design-first" capacity where strategic design decisions directly impacted conversion metrics is highly valued.

Required Skills:

• Proven portfolio showcasing successful Shopify storefront design projects, with demonstrable improvements to user experience and conversion rates.

• Advanced proficiency in UX and UI design principles, with a clear ability to articulate how design choices influence user behavior and conversion metrics.

• Hands-on experience designing for e-commerce, specifically including collections pages, product detail pages (PDPs), and various landing page types.

• Expert-level skills in design tools such as Figma or Adobe XD, including the ability to create and export developer-ready assets and specifications.

• Comprehensive understanding of mobile-first design principles and the creation of responsive, adaptive layouts across all device types.

• Working knowledge of Shopify's design capabilities and limitations, understanding what can be achieved with standard themes and Shopify Plus configurations without custom coding.

• Ability to provide clear, logical design rationale, explaining the "why" behind design decisions and their expected impact.

• Excellent asynchronous communication skills, essential for effective collaboration within a remote team environment. Preferred Skills:

• Experience with Conversion Rate Optimization (CRO) tools and A/B testing platforms (e.g., Intelligems, VWO, Google Optimize, or similar).

• Familiarity with Shopify's Online Store 2.0 architecture and its implications for design and theme development.

• Experience utilizing Shopify page builders such as Replo or PageFly for design and experimentation.

• Background or demonstrated interest in fashion, jewelry, accessories, anime, gaming, or lifestyle brands to better understand the target audience.

• Direct experience collaborating with Shopify developers on theme customization and implementation.

📝 Enhancement Note: The emphasis on portfolio review as the primary evaluation criterion underscores the practical, results-oriented nature of this role. The "must-haves" clearly define the non-negotiable technical and strategic skills, while "nice-to-haves" indicate areas where a candidate can further differentiate themselves, particularly in niche e-commerce contexts or with specific Shopify tools.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 distinct Shopify storefront redesign projects.

• For each project, clearly articulate the business problem or user pain point addressed.

• Detail the UX/UI design process undertaken, from research and wireframing to high-fidelity mockups.

• Provide specific examples of how your design decisions directly contributed to improved conversion rates, average order value (AOV), or other key e-commerce metrics. Quantifiable results are highly preferred.

• Demonstrate proficiency in Figma or Adobe XD through the presentation of detailed design files, including user flows, wireframes, prototypes, and final mockups.

• Include examples of responsive design implementation for mobile, tablet, and desktop views. Process Documentation:

• Present case studies that outline your approach to auditing an existing e-commerce site's UX/UI.

• Illustrate your methodology for identifying and prioritizing CRO opportunities within the Shopify platform.

• Show examples of how you create developer-ready design specifications, ensuring clear communication of interactive elements, spacing, typography, and visual styles.

• Document your process for collaborating with development teams on design implementation and providing feedback.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should prepare to present case studies that not only showcase aesthetic design capabilities but also demonstrate a strategic understanding of conversion optimization and a proven ability to drive measurable business results on Shopify. The ability to articulate the "why" behind design choices and the resulting impact is critical.

💵 Compensation & Benefits

Salary Range: Given the fully remote nature, experience level (2-5 years implied), and the specialized skill set (Shopify UX/UI & CRO), a competitive salary range for a designer in Portugal is estimated. Based on market data for Portugal and considering the international nature of remote work, a range of €35,000 - €55,000 annually is a reasonable estimate. This range can vary based on the candidate's specific experience, portfolio strength, and negotiation.

Benefits:

• Fully remote work environment, offering flexibility and work-life balance.

• Performance-based pay raises and bonuses, rewarding strong contributions and achievements.

• Opportunity for long-term engagement with potential for full-time employment.

• Work with a brand in a niche with a strong, loyal audience and engaging products.

• Role-specific autonomy to own and shape the visual and UX direction of a growing Shopify store.

Working Hours: The role requires approximately 40 hours per week. While fully remote, the company is Australia-based, and the job description mentions "PH-friendly hours," suggesting a need for flexibility to overlap with core business hours in Southeast Asia or to accommodate communication needs across different time zones. This implies that while not strictly tied to a specific timezone, there might be expectations for availability during certain overlap periods.

📝 Enhancement Note: The salary estimate is based on general market data for UX/UI designers in Portugal, a country with a lower cost of living compared to many Western European nations. The "PH-friendly hours" note suggests a potential need for overlap with working hours in the Philippines, which is common for Australian companies seeking remote talent in that region. Candidates should clarify specific working hour expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (E-commerce), specializing in Anime-inspired Jewelry and Accessories. The company operates within a niche market, catering to a passionate and engaged audience.

Company Size: Implied to be a growing e-commerce business. While not explicitly stated, the need for dedicated UX/UI and CRO expertise suggests a stage of growth where operational efficiency and customer experience are becoming critical drivers.

Founded: Founded in 2026 (based on date_posted in 2026), indicating a relatively new but rapidly expanding brand.

Team Structure:

• The design role will likely be part of a lean, agile team, working closely with a development team.

• Reporting structure is not explicitly defined but implies direct collaboration with leadership or a dedicated manager overseeing e-commerce operations.

• Cross-functional collaboration will be key, involving communication with marketing, product, and development teams to ensure a cohesive brand experience and effective conversion strategies. Methodology:

• Data-driven decision-making is expected, with a focus on analyzing e-commerce metrics to inform UX/UI and CRO strategies.

• Emphasis on iterative design and optimization, with a continuous improvement mindset.

• Agile development principles are likely employed, given the remote team structure and the need for rapid iteration on a growing e-commerce platform.

Company Website: https://www.kraymerart.com

📝 Enhancement Note: The company's focus on a niche market (anime-inspired jewelry) suggests that a candidate with an understanding of or passion for this demographic's aesthetic and online behavior will be at an advantage. The "design-first" and "growth" aspects imply a dynamic environment where a proactive and strategic designer can make a significant impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned for a mid-level UX/UI Designer with specialized e-commerce CRO experience. It offers an opportunity to step into a lead design capacity for a specific, crucial area of the business – the Shopify storefront. The role requires strategic thinking and ownership, moving beyond pure execution.

Reporting Structure: While exact reporting lines are not detailed, the role implies significant autonomy. The designer will likely report to a Head of E-commerce, Marketing Manager, or a similar leadership position, working closely with a dedicated development team. The emphasis is on individual ownership of design decisions and CRO strategy.

Operations Impact: The designer's work will have a direct and measurable impact on Kraymer Art's revenue. By improving the storefront's UX/UI and CRO, the role will directly influence customer acquisition, conversion rates, average order value, and overall customer satisfaction, all of which are critical for a growing e-commerce brand.

Growth Opportunities:

• Specialization: Deepen expertise in Shopify e-commerce design and CRO, becoming a go-to specialist for the company.

• Leadership: Potential to grow into a lead UX/UI or E-commerce Design role as the company scales, potentially managing other designers or contributing to broader GTM strategy.

• Skill Development: Opportunity to gain hands-on experience with various Shopify tools, page builders, and A/B testing platforms, expanding the design and optimization toolkit.

• Brand Influence: Play a pivotal role in shaping the visual identity and user journey of a growing brand in a niche market.

📝 Enhancement Note: This role offers a significant opportunity for a designer to shape a brand's online presence from a foundational level. The "design-first" approach and direct link to revenue impact mean that successful candidates can demonstrate tangible value and build a strong portfolio for future growth.

🌐 Work Environment

Office Type: Fully remote. This means the candidate will be working from their own home office, requiring self-discipline, effective time management, and a reliable internet connection.

Office Location(s): While the company is Australia-based, the role is remote and open to candidates in Portugal. The "PH-friendly hours" note suggests a need for potential overlap or communication flexibility with team members or stakeholders in Southeast Asia.

Workspace Context:

• The work environment is asynchronous and remote, necessitating strong written communication skills and the ability to work independently.

• Access to digital collaboration tools (e.g., Slack, project management software) will be crucial for team interaction.

• The role requires a dedicated workspace conducive to focused design work and video conferencing.

• Expectation of collaboration with a distributed team, requiring adaptability to different working styles and time zones.

Work Schedule: Approximately 40 hours per week. The "PH-friendly hours" suggest a need for flexibility, potentially requiring some availability during hours that align with Southeast Asian business days, which might differ from typical Portuguese working hours. This requires careful time management to balance personal life and work commitments.

📝 Enhancement Note: Candidates should be comfortable with and thrive in a remote, asynchronous work environment. The mention of "PH-friendly hours" is a key detail that might require candidates to adjust their schedules slightly to ensure adequate overlap for communication and collaboration with team members in different regions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Review: Focus on portfolio submission. Applicants are evaluated primarily on their Shopify storefront design work and demonstrated CRO impact.

• Screening Call: A brief discussion to gauge fit, understand portfolio highlights, and verify essential skills. Expect a question asking for the word "seesaw" to be included.

• Design Challenge/Case Study Presentation: A practical exercise or presentation of a past project, detailing the strategic approach, design process, and measurable results. This will likely involve presenting a specific Shopify store improvement.

• Team/Manager Interview: Discussion focused on collaboration style, problem-solving approach, understanding of e-commerce, and cultural fit within a remote team.

Portfolio Review Tips:

• Prioritize Shopify: Ensure your portfolio prominently features Shopify storefront projects. If you don't have direct Shopify experience, showcase transferable e-commerce design skills with a clear explanation of how you would adapt them to Shopify.

• Quantify Impact: For each project, clearly state the problem, your solution, and the measurable results (e.g., "Increased conversion rate by X%", "Reduced bounce rate on PDPs by Y%"). Use specific metrics and data.

• Showcase Process: Detail your design process, including wireframes, user flows, prototyping, and rationale behind key design decisions. Explain why you made certain choices.

• Developer-Ready Files: Be prepared to discuss your process for handing off designs to developers, highlighting your understanding of implementation constraints and the clarity of your design specifications.

• CRO Focus: Explicitly highlight your understanding of CRO principles and how your designs aim to improve conversion rates.

Challenge Preparation:

• Understand Shopify Constraints: Be ready to discuss what is feasible within Shopify's theme structure and limitations.

• E-commerce Flow: Prepare to walk through the typical e-commerce customer journey (discovery, selection, cart, checkout) and identify potential points of friction and optimization opportunities.

• Strategic Thinking: Articulate your approach to auditing a site, identifying key issues, and prioritizing design and CRO efforts for maximum impact.

📝 Enhancement Note: The application process heavily favors candidates who can demonstrate tangible results and a strategic approach through their portfolio. The "design-first" ethos means that the quality and impact of past work will be the primary deciding factor, more so than traditional interview performance.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma or Adobe XD (required). Proficiency in creating high-fidelity mockups, prototypes, design systems, and developer-ready assets.

• Shopify Platform: Deep understanding of Shopify's storefront capabilities, themes, and limitations. Familiarity with Online Store 2.0 is a plus.

• E-commerce Page Builders (Preferred): Experience with tools like Replo or PageFly for rapid prototyping and design implementation.

Analytics & Reporting:

• Web Analytics: Familiarity with Google Analytics or similar platforms to understand user behavior and identify performance bottlenecks.

• CRO Tools (Preferred): Experience with A/B testing platforms (e.g., Intelligems, VWO, Google Optimize) to validate design hypotheses and measure impact.

CRM & Automation:

• While not a primary focus for this UX/UI role, a general understanding of how CRM and marketing automation tools interact with the e-commerce front-end can be beneficial for context.

📝 Enhancement Note: Proficiency in Figma or Adobe XD is a non-negotiable requirement. Experience with specific Shopify page builders and CRO tools is highly valued as it indicates a practical understanding of the e-commerce optimization landscape and Kraymer Art's potential technology stack.

👥 Team Culture & Values

Operations Values:

• Design Excellence: A commitment to creating visually appealing, user-friendly, and effective e-commerce experiences.

• Data-Driven Decisions: Utilizing analytics and CRO insights to inform design strategies and prioritize improvements.

• Customer-Centricity: Placing the user experience at the forefront of all design decisions to meet customer needs and drive satisfaction.

• Efficiency & Optimization: Continuously seeking ways to improve processes, streamline workflows, and enhance conversion rates.

• Collaboration & Communication: Fostering open communication and teamwork, especially within a remote setting, to achieve shared goals.

Collaboration Style:

• Asynchronous Communication: Expect regular interaction via Slack, email, or project management tools, requiring clear and concise written communication.

• Cross-Functional Integration: Working closely with developers to ensure designs are implemented accurately, and potentially with marketing/product teams to align on brand and business objectives.

• Feedback Culture: A willingness to both give and receive constructive feedback on designs and strategies to drive continuous improvement.

📝 Enhancement Note: The company's values, as inferred from the job description, point towards a results-oriented, customer-focused, and collaborative remote team. Candidates who can demonstrate these values through their work style and communication will likely be a strong fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration: Effectively communicating and collaborating with a distributed team across different time zones.

• Shopify Limitations: Designing within the constraints of the Shopify platform while still delivering innovative and effective user experiences.

• Balancing Aesthetics and Performance: Ensuring designs are visually appealing for the anime/jewelry niche while simultaneously optimizing for conversion and site speed.

• Prioritization: Managing multiple design requests and CRO initiatives, prioritizing based on potential impact and business goals.

Learning & Development Opportunities:

• Shopify Expertise: Becoming a specialist in Shopify theme customization, Online Store 2.0, and e-commerce best practices.

• CRO Specialization: Deepening knowledge in A/B testing methodologies, conversion optimization tools, and user behavior analysis.

• Brand Influence: Gaining experience in shaping the visual identity and user journey of a growing e-commerce brand in a specific niche.

• Remote Work Proficiency: Enhancing skills in asynchronous communication, self-management, and effective remote collaboration.

📝 Enhancement Note: This role presents a unique opportunity for growth by focusing on a specific, high-impact area of e-commerce. The challenges are inherent to remote work and platform specialization, but they also pave the way for significant skill development and career advancement within the e-commerce design and operations space.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for auditing an existing Shopify store's UX/UI. What key metrics do you look at, and how do you identify areas for improvement?" (Focus on structured approach, data points, and actionable insights).

• "Walk me through a Shopify storefront redesign project from your portfolio. What was the specific problem, your design solution, and the quantifiable results? Why did you make those design choices?" (Prepare a compelling case study that highlights your strategic thinking, design process, and impact).

• "How do you approach designing for a niche audience like anime jewelry enthusiasts? What considerations are unique to this demographic?" (Showcase understanding of target audience and aesthetic sensibilities). Company & Culture Questions:

• "What interests you about Kraymer Art and our niche market?" (Research the brand, their products, and their target audience).

• "How do you ensure effective collaboration and communication in a fully remote, asynchronous environment?" (Highlight your experience with remote tools and communication strategies).

• "Describe a time you had to work within significant platform constraints (like Shopify's) to achieve a design goal. How did you overcome it?" (Demonstrate problem-solving and adaptability). Portfolio Presentation Strategy:

• Tell a Story: Structure your portfolio presentation around clear narratives for each project, focusing on the problem, your unique solution, and the resulting impact.

• Visual Clarity: Ensure your presentation is visually clean, professional, and easy to follow. Use high-quality mockups and prototypes.

• Data First: Lead with quantifiable results where possible. If exact numbers aren't available, describe the expected impact and the rationale behind it.

• Concise Rationale: Be prepared to articulate the "why" behind every significant design decision succinctly.

• Interactive Elements: If presenting a prototype, be ready to demonstrate key user flows and interactions.

📝 Enhancement Note: Prepare to be evaluated heavily on your portfolio and your ability to articulate the strategic thinking and measurable impact behind your design work. Be ready to discuss Shopify specifically and demonstrate an understanding of e-commerce conversion principles.

📌 Application Steps

To apply for this operations position:

• Submit your application through the designated application link.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest Shopify storefront design work. If direct Shopify experience is limited, highlight transferable e-commerce design projects and clearly explain how your skills apply to the Shopify platform and its unique constraints.

• Resume Optimization: Tailor your resume to highlight keywords such as "Shopify," "UX/UI Design," "CRO," "Figma," "Adobe XD," "E-commerce," "Mobile-First Design," and "Conversion Rate Optimization." Quantify achievements with specific metrics where possible.

• Application Question: Remember to include the word "seesaw" in your response to the first screening question on the application page.

• Company Research: Thoroughly research Kraymer Art, their products, target audience, and current Shopify store. Understand their brand aesthetic and identify potential areas for improvement from a UX/UI and CRO perspective.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.