Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Base Power Company

Location: Austin, Texas, United States

Job Type: FULL_TIME

Category: Creative & Design / Marketing

Date Posted: 2026-06-19

Experience Level: Mid-Level (2-6 years)

Remote Status: On-site

🚀 Role Summary

• This is a highly execution-focused Graphic Designer role requiring strong craft, speed, and consistency in asset creation.

• The position involves working within an established brand system to produce a wide range of marketing, sales, and digital assets.

• Key responsibilities include designing for new market launches, customer support, and brand awareness initiatives.

• The role demands a designer adept at turning creative direction into polished, high-quality work at scale across various formats and channels.

📝 Enhancement Note: While the raw job title is "Graphic Designer," the detailed description emphasizes its role in supporting marketing, sales, and GTM (Go-To-Market) initiatives, particularly in a startup environment. This suggests a strong connection to revenue generation and brand building, aligning with operations support functions. The emphasis on "execution-focused" and "speed" points towards a need for operational efficiency in the design process.

📈 Primary Responsibilities

• Design and produce a variety of marketing, sales, and launch materials across digital and print channels.

• Create essential sales enablement collateral, including one-pagers, sales decks, and presentations.

• Develop direct mail pieces, event collateral, social media content, and digital advertising creative.

• Execute highly crafted designs based on established creative direction, ensuring brand consistency.

• Build clear layouts and strong visual hierarchies using typography, spacing, composition, and systems thinking.

• Prepare production-ready files for both digital and print deliverables, ensuring accuracy and quality.

• Adapt campaign creative across different formats, channels, and markets while maintaining brand integrity.

• Collaborate closely with Growth, Sales, Partnerships, and other cross-functional teams to meet project deadlines.

• Manage multiple design projects concurrently, balancing workload with a high standard of craft.

• Maintain and contribute to design systems, templates, and reusable asset libraries to streamline future design efforts.

• Continuously identify and implement improvements to workflows, organization, and file management to enhance team efficiency.

📝 Enhancement Note: The responsibilities highlight a need for efficient process management and cross-functional collaboration, typical of operations-adjacent roles. The emphasis on "preparing clean, production-ready files" and "maintaining and contributing to design systems" points to a need for systematic design operations.

🎓 Skills & Qualifications

Education: Not explicitly stated, but a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for mid-level roles.

Experience: 2–6 years of professional graphic design experience, with a strong preference for experience in a startup or in-house creative team environment.

Required Skills:

• Expert proficiency in Figma for design and prototyping.

• Strong working knowledge of Adobe Creative Suite (Illustrator, Photoshop, and InDesign).

• Demonstrated ability to design effectively within established brand guidelines.

• Proven experience designing across both print and digital mediums.

• Deep understanding of typography, spacing, composition, and visual hierarchy principles.

• Ability to manage a high volume of design projects while maintaining meticulous attention to detail.

• Capacity to work quickly and efficiently without compromising design quality.

• Exceptional organizational and file management skills for efficient asset retrieval and project tracking.

• Strong communication and collaboration skills for effective teamwork with cross-functional departments.

• Ability to take direction, work independently, and execute tasks with minimal oversight. Preferred Skills:

• Direct mail design and print production expertise.

• Experience designing performance marketing creative and understanding campaign metrics.

• Motion graphics, video editing, or light animation skills.

• Experience designing web or landing page experiences.

📝 Enhancement Note: The required skills, particularly Figma, Adobe Creative Suite, and understanding of brand systems, are crucial for operational efficiency in design. The emphasis on speed and volume management suggests a need for process-oriented thinking, common in operations roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A portfolio that clearly demonstrates robust layout systems and sophisticated typography skills.

• Evidence of successful application of established brand guidelines across diverse projects.

• Case studies showcasing the ability to translate creative direction into polished, high-quality visual assets.

• Examples of work across both digital and print mediums, highlighting versatility.

• Demonstrations of effective visual hierarchy and composition in various design contexts. Process Documentation:

• Examples of how you've contributed to or maintained design systems, templates, and reusable asset libraries.

• Documentation or case studies illustrating how you prepare production-ready files for digital and print, ensuring efficient hand-off.

• Evidence of adapting campaign creative across multiple formats and channels while ensuring consistency and quality.

• Examples of workflow improvements, organizational strategies, or file management systems you've implemented to enhance team speed and efficiency.

📝 Enhancement Note: For operations-focused roles, portfolios are critical for demonstrating process ownership and efficiency. This section emphasizes that the candidate's portfolio should not only showcase design aesthetic but also their ability to work within systems and improve operational workflows within design.

💵 Compensation & Benefits

Salary Range: For a Graphic Designer with 2-6 years of experience in Austin, Texas, the estimated annual salary range is typically between $65,000 and $90,000. This estimate is based on industry benchmarks for similar roles in major Texas tech hubs, considering cost of living and demand for design talent.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Opportunities for professional development, including workshops, conferences, and training.

• Paid time off (PTO) and holidays.

• Potential for stock options or equity, common in startup environments.

• Access to cutting-edge design tools and technology.

• Collaborative work environment with a focus on innovation and impact.

Working Hours: The role is listed as FULL_TIME, with an estimated 40 hours per week. However, the company emphasizes an "all-in" culture and that it's not a 9-to-5 job, suggesting potential for extended hours during critical project phases or market launches.

📝 Enhancement Note: The salary range is an estimation based on market data for Austin, TX, and the specified experience level. The "all-in" cultural note suggests that operational flexibility and commitment beyond standard hours may be expected, which is a common characteristic in high-growth startups.

🎯 Team & Company Context

🏢 Company Culture

Industry: Energy Sector, specifically focusing on next-generation power solutions through distributed battery networks. This is a rapidly evolving and critical industry.

Company Size: Base Power is a startup, implying a dynamic, fast-paced environment with a high degree of ownership and potential for rapid growth. The Brand and Creative team is described as "small," suggesting a close-knit, collaborative unit.

Founded: The founding date is not provided, but the company is positioned as "America's next-generation power company," indicating a modern, forward-thinking approach to energy infrastructure.

Team Structure:

• The Brand and Creative team is small and works across nearly every part of the business, indicating a central, high-impact function.

• Collaboration is expected across digital experiences, physical products, sales enablement, marketing campaigns, events, and print.

• The team values individuals who can operate with a high degree of ownership and are excited by tangible impact. Methodology:

• Focus on translating complex products, technology, and mission into understandable and trustworthy communication.

• Emphasis on building real-world assets and seeing their direct influence on customer experience.

• A culture that moves quickly, values strong creative partnerships, and produces a large volume of meaningful work.

Company Website: https://www.basepowercompany.com/

📝 Enhancement Note: The startup environment and the described team structure suggest that operational processes may be less formalized but require high adaptability and a proactive approach to problem-solving. The focus on "tangible impact" aligns with operations roles that aim to drive measurable business outcomes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, requiring 2-6 years of experience. It is execution-focused but offers significant opportunities for impact within a growing startup.

Reporting Structure: The Graphic Designer will likely report to a Creative Director or Head of Brand within the Brand and Creative team. The team itself is small and works across many departments, suggesting ample exposure to various business functions.

Operations Impact: The Graphic Designer's work directly influences how thousands of people experience Base, impacting brand perception, sales enablement, and market launch success. This role is crucial in translating technical offerings into accessible and compelling visual narratives, directly supporting GTM and sales operations.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas like performance marketing creative, motion graphics, or web/landing page design, based on company needs and individual interest.

• Process Improvement: Contribute to and refine design systems, templates, and workflows, potentially leading to greater ownership of design operational efficiency.

• Cross-Functional Leadership: Develop strong collaborative relationships across Growth, Sales, and Partnerships, gaining broader business acumen and potentially leading design initiatives for specific GTM campaigns.

• Startup Growth: As Base Power grows, there will be opportunities for advancement within the design team or to transition into roles with broader marketing or brand strategy responsibilities.

📝 Enhancement Note: The growth opportunities are framed with an operations lens, emphasizing skill development, process refinement, and cross-functional collaboration, which are key drivers in operations career paths.

🌐 Work Environment

Office Type: The job description explicitly states, "We work in-person." This indicates a traditional on-site work environment, emphasizing the importance of physical collaboration and team presence.

Office Location(s): Austin, Texas. This is a major tech and innovation hub, offering a vibrant professional ecosystem.

Workspace Context:

• A collaborative environment where the Brand and Creative team works closely with Growth, Sales, and Partnerships.

• Access to industry-standard design tools and technology, with a primary focus on Figma and Adobe Creative Suite.

• Opportunities for direct interaction with colleagues across various departments, fostering a holistic understanding of the business.

• The environment is described as having "Fun & Optimism Coexist with Grit," suggesting a balanced workplace that is both intense and enjoyable.

Work Schedule: While the role is FULL_TIME (estimated 40 hours/week), the company culture emphasizes being "all-in" and not strictly a 9-to-5. This suggests a flexible approach to hours, with a focus on output and project completion, particularly during critical company milestones.

📝 Enhancement Note: The on-site requirement is critical for candidates seeking roles with direct team interaction. The emphasis on "all-in" implies an operational expectation of dedication beyond standard hours, common in growth-stage companies.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Focus on resume and portfolio screening for design craft, brand guideline adherence, and relevant experience (Figma, Adobe Suite).

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, explaining their design process, how they've executed within brand systems, and demonstrated their ability to produce work quickly and at scale.

• Skills Assessment/Design Challenge: A practical exercise, potentially involving a design brief or a real-world task (e.g., designing a one-pager or social asset), to evaluate Figma proficiency, speed, and execution quality.

• Team/Cultural Fit Interviews: Interviews with members of the Brand and Creative team, and potentially cross-functional partners (Growth, Sales), to assess collaboration style, ability to take direction, and alignment with company values.

Portfolio Review Tips:

• Showcase Systems Thinking: Highlight projects where you've built or worked within design systems, demonstrating an understanding of scalability and consistency.

• Quantify Impact: Where possible, include metrics or outcomes related to your designs (e.g., engagement rates for social assets, conversion rates for landing pages, clarity achieved in sales decks).

• Demonstrate Process: Clearly articulate your design process for key projects, including how you interpret creative direction, manage feedback, and prepare files for production.

• Highlight Speed & Efficiency: Include examples that show your ability to produce high-quality work quickly, perhaps by showcasing iterations or a high volume of assets created within a timeframe.

• Brand Adaptability: Ensure your portfolio includes examples of how you've successfully applied and adapted designs within established brand guidelines.

Challenge Preparation:

• Master Figma: Be ready for design challenges that heavily utilize Figma, including component usage, auto-layout, and efficient prototyping.

• Practice Brand Application: Familiarize yourself with how to quickly understand and apply brand guidelines effectively.

• Time Management: Practice completing design tasks within strict time limits, simulating the pace of a startup environment.

• Communicate Your Rationale: Be prepared to explain your design choices and process clearly and concisely, especially under pressure.

📝 Enhancement Note: The interview process emphasizes practical skills, process execution, and cultural fit, mirroring the operational demands of a fast-paced startup. Portfolio tips are geared towards showcasing operational efficiency in design.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert proficiency is required. This will be the primary tool for creating marketing campaigns, sales materials, one-pagers, presentations, social content, and launch assets. Expect to use its collaboration features extensively.

• Adobe Creative Suite: Strong working knowledge of Illustrator, Photoshop, and InDesign is essential for various design tasks, especially for print deliverables and asset manipulation.

Analytics & Reporting:

• While not a direct requirement for this role, understanding how design impacts performance metrics (e.g., click-through rates, conversion rates) will be beneficial. Familiarity with analytics dashboards used by Growth or Marketing teams may be an advantage. CRM & Automation:

• Not directly applicable: This role focuses on design asset creation rather than CRM management or automation workflows. However, understanding how sales collateral is used within CRM systems could be a plus.

📝 Enhancement Note: The explicit mention of Figma and Adobe Creative Suite as primary tools highlights the core technical requirements. The absence of CRM/automation tools underscores the specialized nature of this design role within the broader operations context.

👥 Team Culture & Values

Operations Values:

• First Principles Thinking: Encourages questioning assumptions and focusing on fundamental truths to drive design solutions, rather than just following established rules.

• Operate at Base Pace: Emphasizes focus, speed, and learning by doing, reflecting an operational efficiency mindset in design execution.

• Give & Get Feedback: A culture of direct, humble, and continuous feedback is crucial for rapid iteration and improvement in design quality and process.

• Everyone’s an Owner: Fosters a sense of responsibility and accountability for design outcomes, aligning with operational ownership.

• Strong Opinions, Loosely Held: Encourages decisive action and clear communication, even with incomplete information, which is vital for rapid design iteration and project momentum.

• Committed to the Mission: A deep dedication to rebuilding the grid, driving hard work and a shared purpose that goes beyond a standard 9-to-5.

• Fun & Optimism Coexist with Grit: A balanced approach where collaboration and celebration are integrated with the intensity of building tangible products and systems.

Collaboration Style:

• Highly collaborative, working closely with Growth, Sales, and Partnerships teams to deliver work on tight timelines.

• Cross-functional integration is key, requiring designers to translate business needs into visual assets effectively.

• A culture that values strong creative partnerships and produces a large volume of meaningful work, suggesting an efficient and supportive working dynamic.

📝 Enhancement Note: The company values, particularly "Operate at Base Pace," "Everyone's an Owner," and "First Principles Thinking," directly relate to an operational mindset. The collaboration style emphasizes the need for designers to function as integral parts of GTM and sales operations.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume, High Craft: Balancing the need to produce a large quantity of high-quality assets quickly in a startup environment.

• Evolving Brand System: Contributing to and adapting within a developing brand system as the company scales into new markets.

• Cross-Functional Communication: Effectively translating diverse needs from Sales, Growth, and Partnerships into clear, impactful design solutions.

• Startup Pace: Adapting to rapid priority shifts and evolving business needs inherent in a startup setting.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunity to develop expertise in performance marketing creative, motion graphics, and web/landing page design.

• System Design: Contribute to and refine design systems, gaining experience in scalable design operations.

• Business Acumen: Gain deep understanding of GTM strategies, sales enablement, and market launch processes through close collaboration with other departments.

• Rapid Iteration: Hone skills in rapid prototyping and iterative design based on real-time feedback and market performance.

📝 Enhancement Note: The challenges and growth opportunities are framed to highlight how this role can contribute to operational excellence and personal development within a dynamic GTM context.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to execute a high volume of design assets under a tight deadline. How did you manage your time and ensure quality?" (Focus on process, organization, and efficiency).

• "How do you approach working within established brand guidelines, especially when adapting creative for different markets or channels?" (Highlight systems thinking and brand consistency).

• "Walk us through a project in your portfolio where you translated a complex business need into a clear and effective visual asset for sales or marketing." (Showcase problem-solving, communication, and impact). Company & Culture Questions:

• "Based on our values, how do you see yourself contributing to Base Power's mission and culture?" (Connect your work style and values to "Operate at Base Pace," "Everyone's an Owner," etc.).

• "How do you handle receiving feedback on your designs, especially when it's direct or critical?" (Demonstrate openness to feedback and a growth mindset).

• "What excites you most about working in the energy sector and at a startup like Base?" (Show passion for the mission and comfort with startup dynamics). Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type or impact, clearly labeling each piece with its objective, your role, and the tools used.

• Narrative: For each project, tell a concise story: the problem, your process, the solution, and the outcome (if measurable). Emphasize how you applied systems thinking and worked efficiently.

• Figma Showcase: Be prepared to demonstrate your Figma proficiency, perhaps by showing component usage, layout systems, or collaborative features in action.

• Brand Application: Clearly show how you adhere to and build upon brand guidelines. If you worked on a brand system, explain your contributions.

📝 Enhancement Note: Interview preparation advice is tailored to assess a candidate's operational capabilities, including process management, efficiency, and ability to execute within defined systems and company values.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your ability to execute within brand guidelines, your proficiency in Figma and Adobe Creative Suite, and your experience creating marketing and sales assets. Prioritize projects demonstrating systems thinking and efficient workflow.

• Tailor Your Resume: Highlight experience related to speed, volume, cross-functional collaboration, and working within established brand systems. Use keywords such as "Figma," "Adobe Creative Suite," "brand guidelines," "marketing collateral," "sales enablement," and "production-ready files."

• Prepare Your Presentation: Practice walking through your portfolio, focusing on your design process, how you handle creative direction, and your ability to deliver high-quality work quickly. Be ready to discuss your contributions to design systems or process improvements.

• Research Base Power: Understand their mission, the energy sector they operate in, and their company values. Prepare to discuss how your design approach aligns with their "Base Pace" and "all-in" culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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