Shopify Landing Page Designer & Builder (US-based, Remote)

📍 Job Overview

Job Title: Shopify Landing Page Designer & Builder

Company: Paired

Location: Philippines

Job Type: CONTRACTOR

Category: Web Design & Development / eCommerce Operations

Date Posted: August 04, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and construct visually appealing, high-converting Shopify landing pages that align with marketing campaign objectives and drive e-commerce sales.

• Implement responsive, mobile-first design principles to ensure optimal user experience (UX) and seamless functionality across all devices.

• Leverage advanced Shopify page-building tools to create dynamic and engaging customer journeys, focusing on conversion rate optimization (CRO).

• Collaborate closely with marketing, creative, and product teams to integrate campaign assets and maintain brand consistency throughout the digital customer journey.

• Continuously analyze landing page performance metrics, conduct A/B testing, and implement data-driven improvements to enhance engagement and conversion rates.

📝 Enhancement Note: While the title mentions "Designer & Builder," the core responsibilities and required skills heavily lean into the "Builder" aspect with a strong emphasis on using specific Shopify page-building platforms. The "Designer" component is implied through UX/UI principles and brand consistency, but direct graphic design tool proficiency (Figma, Adobe) is listed as a "Nice to Have." This role is best categorized under eCommerce Operations with a strong web development focus.

📈 Primary Responsibilities

• Design and build Shopify landing pages for new product launches, targeted marketing campaigns, and seasonal promotions, ensuring alignment with strategic business goals.

• Develop responsive, mobile-friendly page layouts with a primary focus on user experience (UX) and conversion rate optimization (CRO) to maximize engagement and sales.

• Utilize specific Shopify page builders such as Replo, GemPages, PageFly, Shogun, or similar platforms to construct robust and visually appealing landing pages.

• Collaborate effectively with copywriters, graphic designers, and marketing strategists to seamlessly implement campaign assets and messaging into landing page designs.

• Optimize landing pages for critical performance metrics including page speed, search engine optimization (SEO), and overall conversion performance to drive organic traffic and lead generation.

• Ensure strict adherence to brand guidelines and maintain visual consistency across all landing pages and related website updates.

• Conduct rigorous A/B testing on various page elements and continuously refine landing page performance based on detailed data analysis and user behavior insights.

• Proactively troubleshoot and resolve any layout, styling, or responsiveness issues across desktop, tablet, and mobile devices to guarantee a flawless user experience.

• Implement ongoing updates, enhancements, and iterative improvements to existing Shopify landing pages to maintain relevance and performance.

📝 Enhancement Note: The responsibilities clearly indicate a hands-on role focused on execution within the Shopify ecosystem. The emphasis on "design and build" suggests a need for both aesthetic sensibility and technical proficiency in page builders. The core function is to translate marketing strategies into functional, high-performing landing pages.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong portfolio demonstrating practical application of design and development principles is essential. A background in Digital Marketing, Web Design, Computer Science, or a related field is beneficial. Experience:

• Minimum of 2-5 years of demonstrated experience in designing and building functional, high-converting landing pages specifically within the Shopify e-commerce platform.

• Proven track record of successfully implementing conversion rate optimization (CRO) strategies and improving key performance indicators (KPIs) through landing page enhancements. Required Skills:

• Shopify Platform Expertise: In-depth knowledge of the Shopify ecosystem, including theme customization and page management.

• Landing Page Builders: Proficiency in using Shopify-specific page builders such as Replo, GemPages, PageFly, Shogun, or comparable platforms to create sophisticated landing pages.

• UX/UI Design Principles: Strong understanding of user experience (UX) and user interface (UI) design principles to create intuitive and engaging customer journeys.

• Conversion Rate Optimization (CRO): Demonstrated ability to apply CRO best practices to drive higher conversion rates and achieve marketing objectives.

• Responsive & Mobile-First Design: Expertise in creating layouts that are fully responsive and optimized for mobile devices, ensuring a consistent experience across all screen sizes.

• SEO Fundamentals: Solid understanding of Search Engine Optimization (SEO) principles as they apply to landing page content and structure for better organic visibility.

• Page Speed Optimization: Knowledge of techniques to improve landing page load times, crucial for user retention and SEO rankings.

• Brand Consistency: Meticulous attention to detail to ensure all created pages align with established brand guidelines and visual identity.

• A/B Testing & Data Analysis: Ability to set up, monitor, and interpret results from A/B tests and analyze user behavior data to inform design decisions.

Preferred Skills:

• DTC/eCommerce Experience: Prior experience working with Direct-to-Consumer (DTC) or other e-commerce brands, understanding their unique operational needs.

• HTML/CSS & Shopify Liquid: Basic to intermediate knowledge of HTML, CSS, and Shopify's Liquid templating language for advanced customization and troubleshooting.

• Analytics Tools: Familiarity with web analytics platforms (e.g., Google Analytics) for performance tracking and reporting.

• Design Software: Experience with design tools such as Figma, Adobe Photoshop, or Adobe Illustrator for asset creation or mock-up development.

📝 Enhancement Note: The required skills emphasize practical, platform-specific expertise. The "Nice to Have" skills indicate potential for growth into more technical roles or a deeper integration with the design process. The experience level is firmly set at mid-level, requiring demonstrable success rather than foundational learning.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Shopify Landing Page Examples: A curated collection of at least 3-5 live Shopify landing pages you have designed and built, showcasing a range of campaign types (product launches, promotions, lead generation).

• CRO Impact Demonstrations: Within your portfolio, clearly articulate the specific CRO strategies implemented on each page and, where possible, provide quantifiable results (e.g., conversion rate increases, bounce rate reductions).

• Responsive Design Showcase: Demonstrate the adaptability of your designs across various devices (desktop, tablet, mobile) through screenshots, interactive links, or video walkthroughs.

• Tool Proficiency Evidence: Highlight the specific page builders (Replo, GemPages, PageFly, Shogun) used for each project, showcasing your practical application of these tools.

Process Documentation:

• Workflow Design: Be prepared to discuss your typical process for taking a landing page request from brief to completion, including stages for research, design, development, testing, and deployment.

• Optimization Methodologies: Articulate your approach to landing page optimization, including how you identify areas for improvement, conduct A/B tests, and interpret performance data.

• Collaboration Protocols: Describe how you collaborate with marketing and creative teams, including feedback loops, asset integration, and ensuring brand consistency throughout the development lifecycle.

📝 Enhancement Note: For a role focused on landing page design and building, a strong, visually demonstrable portfolio is paramount. Candidates should be ready to showcase not just the aesthetic outcome but also the strategic thinking behind their designs, particularly concerning conversion optimization and user experience.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for experienced Shopify Landing Page Designers & Builders working remotely in the Philippines, a competitive hourly rate or equivalent monthly retainer is expected. For a contractor role, this could range from ₱40,000 to ₱80,000 per month, or approximately $15 - $30 USD per hour, depending on the depth of experience, specific tool proficiency, and the scope of responsibilities. Benefits:

• Competitive Salary: A compensation package commensurate with experience and market rates for specialized remote talent.

• Remote Work Flexibility: The opportunity to work from any location, offering a flexible and autonomous work environment.

• Growth Opportunities: Potential for increased responsibilities, project variety, and long-term engagement with Paired and its clients, fostering professional development.

Working Hours:

• This is a contractor role, likely requiring approximately 40 hours per week. While remote, there may be an expectation for some overlap with US-based teams or client schedules for collaboration and meetings, though specific core hours are not detailed.

📝 Enhancement Note: As this is a contractor role, benefits are typically limited. The salary range is an estimate for the Philippines market, accounting for the specific skills and remote nature of the position. It's crucial for candidates to clarify payment terms (hourly vs. retainer) and any expectations regarding working hours overlap.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staffing & Recruiting (Global Talent Solutions)

Company Size: 51-200 employees (as per LinkedIn data for Paired)

Founded: 2020 (as per LinkedIn data for Paired)

Team Structure:

• Client-Focused Operations: Paired operates as an intermediary, connecting remote talent with client companies. The "team" you'd interact with would likely be Paired's internal recruitment/account management team and potentially the client's marketing or e-commerce team.

• Remote Collaboration: The company culture emphasizes remote work, suggesting a reliance on digital communication tools and asynchronous collaboration methods.

• Talent Specialization: Paired focuses on pairing specific skill sets with client needs, implying a value placed on specialized expertise within their talent pool.

Methodology:

• Talent Matching: Paired's core methodology is efficient and effective talent matching, ensuring that the skills and experience of their candidates align precisely with client requirements.

• Remote Work Enablement: They facilitate the operational aspects of remote work, including communication, project management, and ensuring seamless integration of remote talent into client teams.

• Quality Assurance: A commitment to connecting "top-tier talent" suggests a robust vetting process and a focus on delivering high-quality candidates to clients.

Company Website: https://paired.com/

📝 Enhancement Note: Paired is a staffing agency. This means your direct employer is Paired, but your work will be for one of their clients. Understanding this dynamic is key – you'll be evaluated on your performance for the client, but your contractual relationship is with Paired. The company culture will reflect a service-oriented approach focused on successful client placements.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized individual contributor, focusing on a core e-commerce operational function. It's a mid-level role demanding specific technical and design skills within a defined platform.

Reporting Structure: As a contractor, you will likely report to a Paired Account Manager or Talent Coordinator for administrative and contractual matters. For project-specific work, you will report to a manager or point person within the client company (the e-commerce brand).

Operations Impact: Your work directly impacts the client's ability to:

• Drive Revenue: High-converting landing pages are critical for lead generation and direct sales in e-commerce.

• Enhance Brand Perception: Visually appealing and user-friendly pages contribute to a positive brand image and customer trust.

• Improve Marketing ROI: Optimized landing pages ensure that marketing campaign spend is effectively converted into desired actions (purchases, sign-ups).

• Streamline Customer Acquisition: Efficiently designed pages can reduce friction in the customer journey, leading to higher acquisition rates.

Growth Opportunities:

• Specialization Deepening: Continued work on Shopify and advanced page builders can lead to becoming a highly sought-after specialist in e-commerce conversion design.

• Broader Skill Development: The "Nice to Have" skills (HTML/CSS, Liquid, design tools) offer pathways to more complex web development and design roles within e-commerce.

• Client Project Variety: Working with different clients through Paired can expose you to various industries, business models, and marketing strategies, broadening your experience.

• Potential for Long-Term Engagement: Successful contractors often secure extended contracts or become key resources for their client companies.

📝 Enhancement Note: Growth in this role is primarily through skill acquisition and project diversification. While Paired is a staffing agency, successful contractors can leverage this role to build a strong portfolio and potentially transition to full-time roles with client companies or further specialized contract work.

🌐 Work Environment

Office Type: Fully remote, implying a distributed workforce.

Office Location(s): Primarily serving US-based clients, with the talent pool located in the Philippines. This necessitates strong asynchronous communication skills.

Workspace Context:

• Autonomous Work: You will be responsible for setting up and managing your own workspace, ensuring productivity and reliability.

• Digital Collaboration Tools: Expect to use a range of online tools for communication, project management, and file sharing (e.g., Slack, email, project management software, cloud storage).

• Client Integration: Depending on the client, you might be integrated into their internal communication channels and workflows, requiring adaptability to different team dynamics.

Work Schedule:

• As a contractor, the schedule is typically flexible, focusing on task completion and project deadlines rather than strict hourly adherence. However, some overlap with client working hours (likely US-based) may be required for meetings, feedback sessions, and urgent issue resolution. The role is listed as requiring 40 hours per week, suggesting a full-time commitment.

📝 Enhancement Note: The remote nature means the candidate is responsible for their own work environment. The key is effective communication and self-management to bridge the geographical and time zone differences with US-based clients.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (Paired): A review of your resume and portfolio by a Paired recruiter to assess basic qualifications and fit with the role requirements.

• Skills Assessment/Technical Interview (Client/Paired): This may involve a practical test or a detailed discussion about your experience with Shopify, page builders, CRO principles, and responsive design. You might be asked to walk through your portfolio.

• Portfolio Review & Case Study Discussion: A deeper dive into your submitted portfolio. Be prepared to explain your design choices, the tools used, the challenges faced, and the results achieved for each project.

• Cultural Fit/Final Interview (Client): An interview with the hiring manager or key stakeholders from the client company to assess your communication style, problem-solving approach, and how you would integrate into their team.

Portfolio Review Tips:

• Showcase Diversity: Include examples that demonstrate your versatility in different campaign types and design aesthetics.

• Quantify Results: Wherever possible, use metrics (conversion rates, bounce rates, sales figures) to illustrate the impact of your work.

• Explain Your Process: For each project, briefly outline the problem, your solution (design and build process), and the outcome.

• Highlight Tool Proficiency: Clearly state which page builders and other tools you used for each project.

• Mobile-First Presentation: Ensure your portfolio itself is mobile-friendly and easy to navigate.

Challenge Preparation:

• Landing Page Audit: Be ready to quickly audit a sample landing page and identify areas for improvement in terms of design, UX, CRO, and performance.

• Design/Build Scenario: You might be presented with a hypothetical marketing campaign and asked to outline your approach to designing and building the landing page for it.

• Problem-Solving: Prepare to discuss how you would troubleshoot common issues like slow page load times, cross-browser compatibility problems, or low conversion rates.

📝 Enhancement Note: The portfolio is the most critical element for this role. Candidates should be prepared to defend their design choices with data and clearly articulate their process and problem-solving abilities, especially concerning conversion optimization.

🛠 Tools & Technology Stack

Primary Tools:

• Shopify: The core e-commerce platform. Deep understanding of its functionalities, themes, and app integrations is essential.

• Shopify Page Builders:

  • Replo: A modern page builder known for its design flexibility and component-based approach.
  • GemPages: A powerful builder offering extensive customization options and templates.
  • PageFly: A popular and comprehensive page builder with a wide array of features.
  • Shogun: An enterprise-grade page builder focused on performance and scalability.
  • Others: Familiarity with any other similar Shopify page builders is a plus.

Analytics & Reporting:

• Google Analytics (or similar): For tracking website traffic, user behavior, conversion rates, and campaign performance.

• Shopify Analytics: Native reporting within Shopify for sales, traffic, and customer data.

Design & Prototyping (Nice to Have):

• Figma: A collaborative interface design tool widely used for UI/UX design and prototyping.

• Adobe Creative Suite (Photoshop, Illustrator): For image editing, graphic creation, and asset preparation.

Development (Nice to Have):

• HTML/CSS: For fine-tuning layouts, styling, and ensuring cross-browser compatibility.

• Shopify Liquid: Shopify's templating language, useful for more advanced theme customizations and dynamic content.

📝 Enhancement Note: Proficiency in at least one of the listed Shopify page builders is mandatory. Understanding how these builders integrate with the broader Shopify ecosystem and analytics tools is crucial for success.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Emphasis on using analytics and A/B testing results to inform design and optimization strategies.

• Customer-Centricity: A focus on creating user experiences that are intuitive, engaging, and meet customer needs, driving desired actions.

• Efficiency & Performance: Valuing fast-loading pages and streamlined processes that contribute to higher conversion rates and better user engagement.

• Adaptability & Continuous Improvement: Embracing a mindset of ongoing learning and iterative refinement to stay ahead in the fast-paced e-commerce landscape.

• Collaboration & Communication: Fostering open communication channels to effectively work with cross-functional teams and stakeholders.

Collaboration Style:

• Asynchronous Communication: Given the remote and international nature, expect a heavy reliance on tools like Slack, email, and project management platforms for communication, with clear documentation of decisions and feedback.

• Feedback Integration: A culture that encourages constructive feedback on designs and builds, with a clear process for incorporating revisions.

• Cross-Functional Partnership: Working closely with marketing, copywriters, and potentially product teams, requiring strong interpersonal and communication skills to ensure alignment.

📝 Enhancement Note: The culture will likely reflect the needs of a remote, global workforce serving e-commerce clients. This means a strong emphasis on clear, documented communication, autonomy, and a results-oriented approach.

⚡ Challenges & Growth Opportunities

Challenges:

• Time Zone Differences: Coordinating with US-based clients and teams can be challenging due to significant time differences, requiring careful scheduling for meetings and real-time collaboration.

• Varying Client Expectations: Each client will have unique brand guidelines, target audiences, and performance goals, requiring adaptability in design and build approaches.

• Technical Limitations of Page Builders: While powerful, page builders can sometimes have limitations that require creative workarounds or a deeper understanding of underlying code (HTML/CSS/Liquid) to overcome.

• Balancing Aesthetics and Performance: Ensuring landing pages are visually appealing while also optimized for speed and conversion can be a continuous balancing act.

Learning & Development Opportunities:

• Mastery of E-commerce Tools: Deepening expertise in Shopify and advanced page builders, becoming a go-to specialist.

• Advanced CRO Techniques: Learning and applying more sophisticated conversion rate optimization strategies, including user journey mapping and advanced A/B testing methodologies.

• Introduction to Web Development: Gaining practical experience with HTML, CSS, and Shopify Liquid, opening doors to more technical web development roles.

• Exposure to Diverse E-commerce Models: Working with different brands can provide insights into various DTC business strategies, marketing funnels, and customer acquisition tactics.

📝 Enhancement Note: This role offers a solid foundation in e-commerce operations and digital marketing execution. The challenges are common in remote, client-facing roles, and the growth opportunities are geared towards specialization and expanding technical skill sets within the e-commerce domain.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing and building a Shopify landing page for a new product launch. What are the key considerations?" (Focus on user journey, conversion goals, brand consistency, and technical build.)

• "How do you approach optimizing a landing page for conversion rate? Can you give an example of a change you made that significantly improved performance?" (Highlight A/B testing, data analysis, and specific CRO tactics.)

• "How do you ensure your landing pages are mobile-friendly and load quickly? What tools or techniques do you use?" (Discuss responsive design principles, page speed optimization tools, and testing methods.) Company & Culture Questions:

• "What interests you about working with Paired and our clients?" (Show awareness of Paired as a staffing agency and your desire to work on diverse e-commerce projects.)

• "How do you manage your time and communicate effectively when working remotely with clients in different time zones?" (Emphasize organizational skills, asynchronous communication tools, and proactive updates.)

• "Describe a time you had to collaborate with a marketing or design team to implement a landing page. What was your role, and how did you ensure successful integration?" (Focus on teamwork, communication, and handling feedback.) Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a concise story: the client's goal, your approach (design/build), the tools used, the challenges, and the measurable results.

• Visuals are Key: Use high-quality screenshots, live links, or short video walkthroughs. Clearly highlight the responsive nature of your designs.

• Focus on Impact: Quantify results whenever possible. If direct metrics aren't available, explain the intended impact and how your design supports it.

• Tool Demonstration: Be ready to discuss your experience with specific page builders and how you leverage their features.

📝 Enhancement Note: Interviewers will be looking for a blend of technical proficiency with Shopify page builders, a strategic understanding of CRO and UX, and strong communication skills to work effectively in a remote, client-facing capacity.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Workable application link, ensuring your resume is up-to-date and highlights relevant Shopify and landing page experience.

• Curate Your Portfolio: Select your strongest 3-5 Shopify landing page projects that best showcase your design and building skills, focusing on conversion optimization and responsive design. Ensure live links or high-quality screenshots are included.

• Tailor Your Resume: Emphasize keywords such as "Shopify," "Landing Page Design," "CRO," "UX/UI," and specific page builder names (Replo, GemPages, etc.). Quantify achievements with metrics where possible.

• Prepare Your Pitch: Be ready to articulate your process, explain your design choices, and discuss your experience with A/B testing and page speed optimization during interviews. Practice presenting your portfolio.

• Research Paired: Understand Paired's business model as a staffing agency and their focus on connecting remote talent with clients. This will help you frame your interest and suitability.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.