Senior Web Designer

📍 Job Overview

Job Title: Senior Web Designer

Company: Novalink Solutions LLC

Location: Madison, WI, United States

Job Type: Contractor

Category: Web Development / Design Operations

Date Posted: June 11, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• This on-site contractor role focuses on essential web content migration to a new Drupal Content Management System (CMS).

• The primary objective is to enhance the cleanliness and accessibility of external web information as part of the ARPA Schedule 8 Seamless project.

• The Senior Web Designer will be the key resource for converting existing external web pages into the DWD's Drupal solution.

• This position requires active participation in department planning for web page conversion efforts and direct oversight of content migration processes.

📝 Enhancement Note: While the title is "Senior Web Designer," the core responsibilities and required skills heavily lean towards a "Drupal Content Migration Specialist" or "Web Content Operations Specialist" role. The emphasis is on the technical execution of content migration within a specific CMS, rather than broader design strategy or client-facing design work.

📈 Primary Responsibilities

• Execute the migration of existing external web pages from their native format to the DWD's Drupal CMS solution.

• Collaborate closely with agency staff to ensure accurate and effective content conversion, addressing any content-related inquiries.

• Actively participate in department-level planning sessions related to the Seamless project and web content strategy.

• Provide direct oversight and execution for the conversion of web pages, ensuring adherence to project timelines and quality standards.

• Drive efforts to make website content cleaner, more organized, and significantly more accessible to users.

• Troubleshoot and resolve any issues encountered during the content migration process within the Drupal environment.

• Ensure all migrated content adheres to established DWD web standards and best practices for content management.

📝 Enhancement Note: The responsibilities highlight a hands-on, execution-focused role within a specific project context (Seamless project, ARPA Schedule 8). The emphasis is on the technical aspects of content migration and coordination rather than creative design conceptualization.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio and demonstrated experience with Drupal and content migration are paramount. A background in Computer Science, Information Technology, Digital Media, or a related field would be beneficial.

Experience: A minimum of 5 years of direct experience in web content management, with a significant portion dedicated to Drupal. The "5-10 Years" AI-derived experience level suggests candidates with extensive practical application in the core required skills.

Required Skills:

• Drupal Expertise: Proven experience working extensively within Drupal, specifically with a focus on content migration processes and best practices. (5 years minimum)

• Content Migration Proficiency: Demonstrated ability to effectively plan, execute, and manage the migration of web content from various sources into a Drupal CMS.

• Communication Excellence: Exceptional verbal and written communication skills, essential for collaborating with internal agency staff on content requirements and migration details. (5 years minimum)

• Independent Work Ethic: Proven ability to manage tasks, prioritize workload, and deliver high-quality results independently, particularly under demanding project timelines. (5 years minimum)

• Problem-Solving: Aptitude for identifying and resolving technical challenges related to content migration and CMS integration.

Preferred Skills:

• User Experience (UX) Web Content Design: Experience in best practices for organizing web content and site materials to optimize user experience and information architecture.

• Large Agency/Environment Experience: Familiarity with the operational complexities and stakeholder landscapes typical of large government agencies or enterprise environments.

• Microsoft Operating Systems & Products: Familiarity with the DWD's standard technology stack.

📝 Enhancement Note: The required skills are very specific and directly align with the core project need. The "5 years" explicitly stated for each key skill suggests the client is looking for seasoned professionals in these areas. The "Nice-to-Haves" are also crucial for cultural and environmental fit.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Drupal Migration Case Studies: Showcase specific examples of successful web content migrations into Drupal, detailing the scope, challenges, and outcomes.

• Process Documentation Examples: Include samples of how you've documented migration processes, workflows, or content governance for previous projects.

• User Experience Design Contributions: If applicable, highlight contributions to organizing web content for improved user experience.

• Project Management Snapshots: Demonstrate your ability to manage tasks and meet deadlines, perhaps through project timelines or scope examples.

Process Documentation:

• Migration Workflow Design: Examples of how you've planned or executed content migration workflows, including data mapping and transformation.

• Content Governance Practices: Illustrate understanding of content lifecycle management, version control, and quality assurance within a CMS.

• Performance Measurement: Show how you've tracked or reported on the success of migration projects (e.g., content accuracy, migration speed, user feedback).

📝 Enhancement Note: For a role focused on content migration, a portfolio demonstrating practical experience with Drupal and similar CMS platforms is critical. The emphasis should be on the technical execution and process management of content transfer, rather than visual design mockups.

💵 Compensation & Benefits

Salary Range: Based on the provided salary of "$100/MONTH" and the "Senior" title with 5+ years of experience, this figure appears to be a placeholder. For a Senior Web Designer/Drupal Content Migration Specialist in Madison, WI, a realistic hourly rate would range from $40 to $65 per hour, translating to an annual salary of approximately $83,200 to $135,200. This estimate is derived from industry benchmarks for specialized contract roles in the Midwest region, considering the specific Drupal migration skill set.

Benefits: As this is a contractor position, benefits are typically provided through a third-party staffing agency or are not included. Common contractor benefits might include:

• Health, Dental, and Vision Insurance (often through a staffing agency)

• Paid Time Off (less common for contractors, but possible)

• 401(k) options (less common for contractors)

• Potential for contract extension based on project needs and performance. Working Hours:

• Standard full-time hours, estimated at 40 hours per week.

• The role is on-site, requiring adherence to typical business hours within the Madison, WI region (e.g., 8:00 AM - 5:00 PM CST).

• Flexibility may be limited due to the project's tight deadlines and the need for on-site collaboration.

📝 Enhancement Note: The stated "$100/MONTH" is highly unrealistic for a senior-level position and is almost certainly a system error or placeholder. The salary estimation is based on typical contract rates for specialized IT roles in the specified location and experience level. Benefits are usually limited for contract roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Novalink Solutions LLC operates within the IT Services and Consulting industry, likely focusing on providing technology solutions and staffing to various clients. The specific project is for the Department of Workforce Development (DWD), indicating a focus on government or public sector IT initiatives. This implies a structured, process-oriented environment with a strong emphasis on compliance and project delivery.

Company Size: Novalink Solutions' exact size isn't specified, but Zoho Recruit often lists companies within a broad range. Given they are staffing for a large agency (DWD), they are likely a mid-sized to large staffing and consulting firm with a robust network of IT professionals.

Founded: Founded in 2009, Novalink Solutions has over a decade of experience in the IT staffing and solutions space, suggesting a stable and experienced organization.

Team Structure:

• Project-Specific Team: The Senior Web Designer will likely be integrated into a project team focused on the Seamless project, reporting to a project manager or a lead technical resource within Novalink or the DWD.

• Reporting Hierarchy: The role is a contractor position, so reporting will be to a Novalink Solutions point of contact and/or a DWD project lead. Direct collaboration will be with DWD staff involved in content and web presence.

• Cross-Functional Collaboration: This role necessitates close collaboration with DWD's web content owners, IT personnel managing the Drupal environment, and potentially project managers overseeing the ARPA Schedule 8 efforts.

Methodology:

• Agile/Waterfall Hybrid: Government projects often blend Agile principles for iterative development with Waterfall for broader project planning and compliance. Expect structured project management methodologies.

• Content Migration Focus: The primary methodology will revolve around structured content analysis, data mapping, migration execution, and validation within the Drupal CMS.

• Quality Assurance: Rigorous testing and validation processes will be in place to ensure content accuracy, integrity, and accessibility post-migration.

Company Website: http://www.novalink-solutions.com

📝 Enhancement Note: The context of working for a staffing firm on a government project is crucial. This implies a need for professionalism, adherence to strict processes, and the ability to navigate a potentially bureaucratic environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior" contractor, indicating a need for a high degree of autonomy, expertise, and problem-solving capability. It's a specialized, project-based role rather than a permanent career track within Novalink Solutions itself. The "5+ years" requirement reinforces this senior designation.

Reporting Structure: As a contractor, the reporting will be matrixed, with primary day-to-day direction from a DWD project lead and administrative oversight from a Novalink Solutions representative. Collaboration will be with various stakeholders within the DWD.

Operations Impact: The Senior Web Designer's work directly impacts the DWD's ability to communicate effectively with the public. Successful content migration leads to improved user experience, better information accessibility, and compliance with ARPA mandates, which are critical for public service delivery and accountability.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Drupal content migration and CMS operations, potentially leading to similar specialized contract roles.

• Project Experience: Gain valuable experience on large-scale government IT projects, enhancing the resume for future engagements.

• Networking: Build connections within the DWD and Novalink Solutions, which can open doors to future contract or permanent opportunities.

• Technical Proficiency: Become highly adept with Drupal's migration tools and content management features.

📝 Enhancement Note: While this is a contract role, the "Senior" designation implies significant responsibility. Growth is primarily through skill enhancement and project portfolio expansion rather than internal promotion within the staffing company.

🌐 Work Environment

Office Type: The role is explicitly on-site in Madison, WI, implying a traditional office setting within the Department of Workforce Development (DWD) or a related government facility.

Office Location(s): Madison, Wisconsin, 53701. This location suggests working within a state government infrastructure.

Workspace Context:

• Collaborative Environment: Expect to work alongside DWD staff, requiring strong interpersonal and communication skills to coordinate content migration efforts.

• Technology Access: Access to Drupal and associated tools will be provided. This will likely include standard Microsoft operating systems and productivity software.

• Team Interaction: Opportunities for direct interaction with content owners, IT specialists, and project managers to ensure alignment and address migration challenges.

Work Schedule: The role is expected to be full-time (approximately 40 hours/week) during standard business hours. Given the "tight deadlines" mentioned, some flexibility or extended hours might occasionally be required to meet project milestones.

📝 Enhancement Note: The on-site requirement is critical. Candidates must be able to work from the specified Madison location. The environment is likely professional and structured, typical of government agencies.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a phone or video screening with a Novalink Solutions recruiter to assess basic qualifications, experience, and fit for a contract role.

• Technical Interview: A more in-depth interview with a DWD project manager or technical lead. This will focus heavily on Drupal expertise, content migration experience, and problem-solving abilities. Expect scenario-based questions.

• Portfolio Review: A segment of the interview may involve a walkthrough of your portfolio, specifically highlighting relevant Drupal migration projects and your approach to content organization and UX.

• On-site Visit/Final Interview: Potentially an on-site visit to the DWD facility and a final discussion to assess cultural fit and confirm suitability for the project environment.

Portfolio Review Tips:

• Focus on Drupal Migration: Curate examples that specifically showcase your work migrating content into Drupal. Detail the process you followed.

• Quantify Achievements: Where possible, use metrics to demonstrate the impact of your work (e.g., number of pages migrated, reduction in migration time, improvement in content accessibility scores).

• Highlight Problem-Solving: Be ready to discuss challenges encountered during migrations and how you overcame them.

• Demonstrate Communication: Show examples of how you've collaborated with stakeholders.

• Structure for Clarity: Organize your portfolio logically, perhaps by project type or skill, making it easy for interviewers to find relevant examples.

Challenge Preparation:

• Drupal Migration Scenarios: Be prepared for hypothetical questions like: "How would you migrate X type of content from Y system to Drupal?" or "What are the biggest risks in a large-scale Drupal migration, and how do you mitigate them?"

• Content Organization: Practice explaining best practices for organizing web content for user experience and SEO within a CMS.

• Technical Q&A: Brush up on Drupal-specific terminology, migration tools (e.g., Migrate API), and common content types.

📝 Enhancement Note: The interview process will heavily scrutinize practical, hands-on experience with Drupal content migration. A strong, relevant portfolio is non-negotiable.

🛠 Tools & Technology Stack

Primary Tools:

• Drupal: The core CMS platform. Proficiency in content migration capabilities within various Drupal versions (e.g., Drupal 8/9/10) is essential.

• Content Management System (CMS) Tools: General experience with CMS functionalities beyond Drupal, for comparative understanding.

• Microsoft Operating Systems & Products: The DWD's standard environment, including Windows OS, Office Suite (Word, Excel, Outlook).

Analytics & Reporting:

• Web Analytics Tools: Familiarity with tools like Google Analytics or similar platforms to understand user behavior and content performance, though direct use might be limited for this specific role.

• Reporting Tools: Ability to use or interpret reports generated by project management or migration tracking tools.

CRM & Automation:

• Project Management Software: Experience with tools like Jira, Asana, Trello, or similar for task tracking and workflow management is likely beneficial.

• Data Migration Tools: Potential use of Drupal's Migrate API or other scripting/ETL tools for complex data transformations during migration.

📝 Enhancement Note: The primary technical focus is firmly on Drupal and its content migration capabilities. Other tools are secondary but indicate the general technology environment.

👥 Team Culture & Values

Operations Values:

• Efficiency & Accuracy: A strong emphasis on completing the content migration accurately and within project timelines.

• Collaboration: Working effectively with diverse teams within the DWD to achieve project goals.

• Reliability: As a contractor, demonstrating dependability and consistent performance is key.

• Adaptability: Willingness to adapt to project changes and learn new aspects of the Drupal environment as needed.

• Public Service Focus: Understanding that the work supports a government agency and impacts public information access.

Collaboration Style:

• Team-Oriented: The role requires active participation in a project team, sharing information and contributing to collective success.

• Communicate Clearly: Open and direct communication is vital for coordinating tasks and resolving issues with DWD staff.

• Feedback Integration: Willingness to receive and act on feedback regarding migrated content and processes.

📝 Enhancement Note: The culture will likely be professional and structured, reflecting a government agency's operational norms. The ability to integrate into an existing team and follow established protocols will be important.

⚡ Challenges & Growth Opportunities

Challenges:

• Complex Content Structures: Migrating diverse and potentially complex existing web content into Drupal's structured format.

• Data Integrity: Ensuring the accuracy, completeness, and integrity of all migrated data.

• Tight Deadlines: Meeting project milestones under pressure, requiring efficient work practices.

• Stakeholder Management: Effectively communicating and coordinating with multiple stakeholders within the DWD who may have varying priorities.

• Technical Hurdles: Navigating potential technical issues within Drupal or with the migration tools.

Learning & Development Opportunities:

• Drupal Migration Specialization: Becoming a go-to expert for Drupal content migration projects.

• Government Project Experience: Gaining insight into the IT project lifecycle within public sector organizations.

• Process Optimization: Opportunities to refine and improve content migration processes based on practical experience.

• Cross-Functional Exposure: Understanding the broader needs and operations of a government department like the DWD.

📝 Enhancement Note: The primary growth is in specialized skill development and project experience. The challenges are typical of large-scale migration projects within structured environments.

💡 Interview Preparation

Strategy Questions:

• "Describe your experience migrating content into Drupal. What was your process, and what tools did you use?" (Focus on the Migrate API or custom scripts.)

• "How do you ensure content accuracy and integrity during a large-scale migration?" (Discuss QA, validation steps, data mapping.)

• "Imagine you discover a significant amount of outdated or irrelevant content during migration. How would you handle this situation?" (Focus on communication, prioritization, and stakeholder consultation.)

• "Tell me about a time you had to work under tight deadlines to complete a web project. How did you manage your time and ensure delivery?" (Highlight planning, prioritization, and proactive communication.) Company & Culture Questions:

• "What do you know about the Department of Workforce Development (DWD) and its mission?" (Research the DWD's services and public-facing role.)

• "How do you approach collaborating with non-technical stakeholders on content-related tasks?" (Emphasize clear communication and understanding their needs.)

• "This is a contract role. How do you typically integrate into a client's existing team and project structure?" (Focus on adaptability and professional integration.) Portfolio Presentation Strategy:

• Start with Impact: Begin by showcasing your most relevant Drupal migration project and its key outcomes.

• Detail the Process: Walk through the steps you took: analysis, planning, execution, testing, and final delivery.

• Use Visuals: If possible, show before-and-after screenshots or examples of migrated content.

• Highlight Challenges & Solutions: Be prepared to discuss specific problems and how you solved them.

• Quantify Results: Mention any metrics that demonstrate success (efficiency, accuracy, user experience improvements).

📝 Enhancement Note: Be ready to demonstrate hands-on knowledge of Drupal's migration capabilities and a structured approach to content management and project execution.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Zoho Recruit.

• Tailor Your Resume: Emphasize your experience with Drupal, content migration, and any relevant project management or stakeholder communication skills. Use keywords from the job description.

• Prepare Your Portfolio: Curate 2-3 strong examples of Drupal content migration projects. Be ready to discuss your process, challenges, and outcomes in detail. Ensure it highlights your UX web content design experience if applicable.

• Research Novalink Solutions & DWD: Understand Novalink's role as a staffing firm and the DWD's mission. This will help you tailor your responses during interviews.

• Practice Interview Questions: Rehearse answers to common technical and behavioral questions, especially those related to Drupal migration and working under deadlines.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.