Senior Web Designer

📍 Job Overview

Job Title: Senior Web Designer

Company: JustMarkets

Location: Reims, Grand Est, France (Remote OK)

Job Type: Full-time

Category: Marketing Operations / Web Design & Development

Date Posted: July 30, 2026

Experience Level: Mid-Senior Level (4+ years)

Remote Status: Remote OK (Europe-based candidates preferred)

🚀 Role Summary

• Drive measurable acquisition results by designing high-converting web experiences, focusing on user acquisition and conversion optimization.

• Collaborate within a cross-functional acquisition team, integrating product thinking with design execution for impactful web surfaces.

• Leverage qualitative and quantitative data to conduct user research, analyze visitor behavior, and iterate on design improvements for key acquisition channels.

• Shape the visual direction and user experience of JustMarkets' web presence, including websites, landing pages, and registration/authentication flows.

• Partner with marketing designers to ensure cohesive brand integration and visual asset utilization across all web properties.

📝 Enhancement Note: This role bridges the gap between traditional web design and performance marketing operations. The emphasis on "high-converting web experiences" and "measurable acquisition results" indicates a strong focus on data-driven design and ROI, aligning it closely with Revenue Operations and Marketing Operations functions that aim to optimize the top of the funnel.

📈 Primary Responsibilities

• Design and continuously evolve key company websites, ensuring a strong visual craft and seamless hand-off to WordPress and frontend developers.

• Optimize registration and authentication flows (including social logins) within the product design system, with a primary goal of reducing drop-off and increasing completion rates.

• Develop user flow maps and user journey maps to visualize and enhance the end-to-end acquisition experience for potential users.

• Conduct in-depth qualitative user research, including session recording analysis, heatmap reviews, user interviews, and usability testing, to derive actionable design insights.

• Create compelling App Store and Google Play creatives, including screenshots and feature graphics, to improve ASO (App Store Optimization) visual effectiveness.

• Compose visually engaging layouts that prioritize strong typography, clear hierarchy, and cohesive visual rhythm.

• Collaborate closely with marketing designers and other creative team members to effectively integrate brand illustrations, photography, and visual assets into web designs.

• Adapt and localize designs for multiple regions and languages, ensuring layouts, typography, and content systems are effective across diverse markets.

• Guarantee accessibility and responsiveness across all devices, adhering strictly to brand guidelines and the established product design system.

• Document design decisions, guidelines, and rationale to ensure accurate and consistent implementation by development teams.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design thinking and tactical execution, with a clear emphasis on user acquisition and conversion optimization. This role requires a designer who can not only create aesthetically pleasing interfaces but also understand and influence business metrics through design.

🎓 Skills & Qualifications

Education: [No specific education requirements were provided, but a Bachelor's degree in Graphic Design, Web Design, Human-Computer Interaction, or a related field is typically expected for a Senior role. Equivalent practical experience will also be considered.]

Experience: 4+ years of dedicated experience in designing landing pages, marketing websites, and user registration/authentication flows, with a proven track record of driving conversion-focused outcomes.

Required Skills:

• Demonstrated experience in designing for acquisition, growth, or conversion-focused contexts with measurable impact on key business metrics.

• Strong visual design skills, including mastery of typography, color theory, layout, hierarchy, and composition, with a keen eye for modern web design trends.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for visual design, asset preparation, and advanced image editing.

• Hands-on experience in improving registration and sign-up flows by identifying friction points through qualitative research and implementing iterative design improvements.

• Proven ability to conduct qualitative user research, including session recording analysis, heatmap interpretation, user interviews, and usability testing, translating observations into actionable design hypotheses.

• Expertise in building user flow maps and user journey maps to visualize and communicate complex user journeys and acquisition funnels.

• Experience creating App Store and Google Play creatives (screenshots, feature graphics, listing assets), with familiarity with ASO visual best practices.

• Practical experience designing for both WordPress (utilizing page builders like Elementor or Gutenberg, reusable block patterns, dynamic content) and custom frontend development hand-offs.

• Basic understanding of HTML, CSS, and JavaScript to facilitate effective collaboration with developers across different tech stacks.

• Proficiency in designing responsive user interfaces for web and mobile, grounded in user-centered design principles and solid information architecture.

• Experience working within established design systems (components, tokens, guidelines) and advanced proficiency in Figma for prototyping and rapid iteration.

• Experience designing for multi-language and multi-regional products, understanding the impact of localization on layout, typography, content density, and visual hierarchy.

• Proficient English skills (B2+ level) in both written and spoken communication, essential for cross-functional collaboration.

• Strong teamwork capabilities and a user-focused mindset with meticulous attention to detail. Preferred Skills:

• Experience working within the FinTech industry.

• Illustration skills, with the ability to create custom illustrations or thoughtfully compose layouts using existing illustration assets.

• Experience designing gamification mechanics to enhance user engagement.

• Experience creating microinteractions and lightweight UI animations using tools like Lottie, After Effects, or Rive.

• Familiarity and practical experience using AI-powered design tools (e.g., Midjourney, Krea, Runway, Figma AI plugins, Claude) within a design workflow.

📝 Enhancement Note: The requirements emphasize a blend of core design competencies and specific application in performance-oriented scenarios. The inclusion of WordPress and frontend hand-off experience, along with basic HTML/CSS/JS knowledge, points towards a need for designers who can bridge the gap between design and implementation, a common requirement in operations-focused roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase recent (within the last 1-2 years) examples of landing pages, marketing home pages, and registration flows that clearly demonstrate modern visual craft and a conversion-focused design approach.

• Include case studies or project breakdowns that highlight your process for identifying user friction points, conducting research, and implementing design solutions to improve conversion rates.

• Present examples of how you have leveraged user journey maps or user flow diagrams to visualize and optimize acquisition funnels.

• Demonstrate experience designing within or contributing to design systems, showcasing an understanding of component-based design and scalable UI patterns. Process Documentation:

• Evidence of how you document design decisions, guidelines, and rationale to ensure accurate implementation by developers, particularly for WordPress and custom frontend projects.

• Examples of your approach to conducting and documenting qualitative user research (session recordings, heatmaps, interviews, usability tests) and how these insights translated into design hypotheses and implemented changes.

• Showcase your process for designing and iterating on registration/authentication flows, highlighting methodologies for identifying and reducing drop-off rates.

• Illustrate your workflow for adapting designs for multi-language and multi-regional products, demonstrating consideration for localization impacts.

📝 Enhancement Note: For a Senior Web Designer in a performance-driven environment, the portfolio is critical. It needs to go beyond aesthetics to prove an understanding of user psychology, data analysis, and the ability to directly impact business objectives like user acquisition and conversion.

💵 Compensation & Benefits

Salary Range: [Based on industry benchmarks for a Senior Web Designer with 4+ years of experience in a European tech hub, and considering the remote nature of the role, a competitive salary range would typically be between €50,000 - €75,000 annually. This estimate accounts for the specialized skills in conversion optimization, user research, and cross-functional collaboration required for this role.]

Benefits:

• 20 paid vacation days per year for work-life balance.

• 10 paid sick leave days per year to support employee well-being.

• Recognition of public holidays as per the company's approved list.

• Comprehensive medical insurance coverage.

• Opportunity to work remotely, offering flexibility and a broader geographical reach for talent.

• Professional education budget to support continuous learning and skill development in relevant design and operations tools.

• Language learning budget to encourage multilingual proficiency, beneficial for a global product.

• Wellness budget to support employee health and fitness, such as gym memberships or sports gear.

Working Hours: 40 hours per week, with flexibility offered due to the remote work arrangement. Core working hours may be established to facilitate team collaboration, likely aligning with European business hours.

📝 Enhancement Note: The estimated salary range is based on research of similar senior-level design roles in tech companies operating in Europe, factoring in the specialized "acquisition" and "conversion" focus. The benefits package is comprehensive, with a strong emphasis on professional development and employee well-being, common in competitive tech environments.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (FinTech). JustMarkets operates in the forex and CFD trading sector, providing platforms and services for financial market participants. This industry demands a high level of trust, security, and a seamless user experience to attract and retain clients.

Company Size: [Not explicitly provided, but the structure suggests a growing, agile team within a larger organization, likely with 50-250 employees based on the need for specialized roles and cross-functional teams.]

Founded: [Not explicitly provided. The company's maturity would influence the design systems and processes in place. A well-established company would have more mature design guidelines, while a newer one might offer more opportunity for foundational work.]

Team Structure:

• The Senior Web Designer will be part of a cross-functional acquisition team, working alongside Product Managers, Product Analysts, and Developers. This structure emphasizes collaboration and data-driven decision-making.

• Close collaboration with marketing designers is expected, indicating a shared responsibility for the company's visual identity and messaging across different platforms.

• The role requires integration with both WordPress developers for main sites and frontend developers for custom landings, suggesting a flexible development environment. Methodology:

• Data-driven design: Emphasis on conversion metrics, A/B testing, and qualitative research to inform design decisions and demonstrate measurable impact.

• User-centered design: Focus on understanding visitor behavior and translating insights into user-friendly and high-converting experiences.

• Agile collaboration: Working within a cross-functional team structure to iterate quickly and deliver design solutions efficiently.

• Performance optimization: Continuous improvement of key acquisition surfaces like websites, landing pages, and registration flows.

Company Website: https://www.justmarkets.com/

📝 Enhancement Note: The FinTech industry context is crucial. It implies a need for a design that builds trust, clearly communicates complex information, and is highly optimized for user acquisition and retention in a competitive market. The company's assumed size and structure suggest an environment where individual contributions can have a significant impact.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, indicating a need for significant autonomy, strategic input, and the ability to mentor or guide junior team members. The role is expected to lead design initiatives for critical acquisition channels and influence product strategy through design insights.

Reporting Structure: The Senior Web Designer will likely report to a Head of Product, Head of Marketing, or a dedicated Design Lead within the acquisition team. They will work closely with Product Managers and Analysts, suggesting a collaborative reporting dynamic.

Operations Impact: The role's direct impact is on user acquisition and conversion rates, which are fundamental to revenue generation. By optimizing web experiences and registration flows, the Senior Web Designer will directly contribute to the company's growth and bottom line.

Growth Opportunities:

• Specialization: Deepen expertise in conversion rate optimization (CRO), A/B testing strategies, and user acquisition design within the FinTech space.

• Leadership: Potential to lead design projects, mentor junior designers, and influence the evolution of the company's design system and web strategy.

• Cross-functional Advancement: Opportunities to transition into Product Design, Product Management, or Growth Marketing roles by leveraging a deep understanding of user behavior and business objectives.

• Skill Expansion: Access to professional education and language learning budgets can facilitate acquiring new technical skills or expanding market reach.

📝 Enhancement Note: The career path for a Senior Web Designer in this context is strongly tied to performance metrics and business impact. Growth is likely to come from demonstrating quantifiable improvements in acquisition and conversion, and potentially taking on more strategic or leadership responsibilities within the product and marketing functions.

🌐 Work Environment

Office Type: The role is remote-friendly, with a preference for candidates based in Europe. This suggests a distributed or hybrid work model, with potential for occasional team meetups or strategic sessions in a physical location if one exists.

Office Location(s): While the job lists "Europe," the derived location is Reims, France. This indicates a potential operational hub or headquarters, but the remote allowance suggests flexibility beyond that specific city.

Workspace Context:

• The remote nature implies a need for strong self-discipline, effective asynchronous communication, and proficiency with collaboration tools.

• The cross-functional team structure suggests a highly collaborative digital environment where designers, product managers, and analysts work closely together.

• Access to relevant design software and potentially company-provided hardware, alongside a budget for professional development, will support the workspace.

Work Schedule: Standard full-time hours (approximately 40 hours per week) are expected, with potential for flexibility due to the remote arrangement. Coordination with European time zones will be crucial for effective team collaboration.

📝 Enhancement Note: The remote nature and European focus imply a need for candidates comfortable with asynchronous communication and working across potentially different time zones within Europe. The emphasis on collaboration within a remote setting will be key.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio, with a focus on relevant experience in conversion-focused web design and acquisition.

• Portfolio Deep Dive: A dedicated session to walk through your portfolio, discussing specific projects, your design process, the challenges faced, and the measurable impact of your work. Be prepared to articulate your rationale behind design decisions, especially concerning conversion optimization.

• Skills Assessment: Potential for a design challenge or a case study exercise focused on optimizing a landing page or registration flow, assessing your problem-solving skills, research capabilities, and design execution.

• Cross-functional Team Interview: Interviews with Product Managers, Analysts, and Developers to assess collaboration style, communication skills, and understanding of product development lifecycles.

• Final Interview: Likely with a senior leader (e.g., Head of Product/Marketing) to discuss strategic fit, cultural alignment, and long-term vision.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the business goals, your role, the design solutions implemented, and most importantly, the measurable results (e.g., % increase in conversion rate, % decrease in drop-off). Use A/B test results if available.

• Showcase Process: Detail your research methods (user interviews, heatmaps, session recordings), your iterative design process, and how you collaborated with product and development teams. User flow maps and journey maps should be well-presented.

• Highlight Conversion Focus: Emphasize projects where your design directly contributed to acquisition, lead generation, or user sign-ups. Explain your understanding of conversion metrics and how you use them.

• Demonstrate Technical Familiarity: Clearly articulate your experience with WordPress (mentioning specific page builders) and your ability to hand off designs effectively to frontend developers. Show an understanding of responsive design and accessibility.

• Visual Craft and Modern Trends: Ensure your portfolio reflects a strong sense of modern web design aesthetics, typography, and hierarchy, while also demonstrating adaptability for different regions and languages.

Challenge Preparation:

• CRO Mindset: Practice analyzing a given web page or flow (e.g., a registration form) and identifying potential areas for conversion improvement. Think about user psychology and common friction points.

• Research & Hypothesis Generation: Be ready to propose research methods to validate your hypotheses and outline potential design solutions.

• Communication: Practice clearly articulating your design strategy, research findings, and proposed solutions concisely, as if presenting to stakeholders with varying technical backgrounds.

📝 Enhancement Note: The emphasis on "measurable acquisition results" and "conversion-focused thinking" means the interview process will heavily scrutinize the candidate's ability to demonstrate tangible business impact through their design work. A strong portfolio with quantifiable outcomes is non-negotiable.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration within the design system. Proficiency in advanced features like component libraries, auto layout, and prototyping is expected.

• Adobe Creative Suite: Specifically Photoshop and Illustrator, for high-fidelity visual design, asset creation, image manipulation, and preparing graphics for web and app stores.

• WordPress: Practical experience designing for WordPress, including familiarity with page builders (Elementor, Gutenberg) and understanding of reusable block patterns and dynamic content.

• User Research Tools: Experience with tools for session recording analysis (e.g., Hotjar, FullStory), heatmap generation, and usability testing platforms.

Analytics & Reporting:

• Analytics Platforms (e.g., Google Analytics): Familiarity with understanding web traffic, user behavior, and conversion metrics to inform design decisions.

• A/B Testing Tools (e.g., Google Optimize, Optimizely): Experience in designing variants for A/B tests and understanding how to interpret results to drive optimization.

CRM & Automation:

• While not directly a CRM role, understanding how web forms and user registration feed into CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms may be beneficial for context.

📝 Enhancement Note: The technology stack highlights a blend of design-specific tools and an understanding of web development platforms and analytics. The ability to work effectively with both design software and platforms like WordPress, alongside analytical tools, is key for this role's operational impact.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using data, qualitative research, and A/B testing to inform all design choices and measure their effectiveness. Operations professionals here value quantifiable results.

• User-Centricity: A commitment to deeply understanding user needs and behaviors to create intuitive, effective, and high-converting experiences.

• Collaboration & Transparency: Open communication and close teamwork across product, analytics, marketing, and development functions are paramount. Design decisions are often made collaboratively.

• Efficiency & Optimization: A continuous drive to improve processes, workflows, and user journeys to maximize acquisition and conversion rates.

• Impact & Ownership: Taking ownership of critical acquisition touchpoints and striving to make a demonstrable impact on business objectives.

Collaboration Style:

• Cross-functional Integration: The role is embedded within a cross-functional acquisition team, requiring seamless collaboration with Product Managers (for strategy and requirements), Product Analysts (for data and insights), and Developers (for implementation).

• Feedback Loops: An environment that encourages constructive feedback on designs and processes, with a focus on continuous improvement.

• Knowledge Sharing: A culture that values sharing insights from user research, design trends, and successful optimization strategies across the team.

📝 Enhancement Note: The company culture likely values individuals who are not only creative but also analytical, collaborative, and focused on driving tangible business outcomes. The "operations" aspect is deeply integrated into how design decisions are made and measured.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Performance: Continuously finding the optimal balance between creating visually appealing designs and ensuring they meet stringent conversion rate targets in a competitive FinTech market.

• Translating Research into Action: Effectively translating qualitative user research insights into concrete, actionable design improvements that lead to measurable outcomes.

• Cross-functional Alignment: Navigating and influencing stakeholders across different departments (Product, Marketing, Development) to ensure design strategies are understood, adopted, and implemented effectively.

• Adapting to Evolving Trends: Staying abreast of the latest web design trends, ASO best practices, and AI design tools while maintaining brand consistency and technical feasibility.

Learning & Development Opportunities:

• Specialized Training: Access to professional education budgets can be used for advanced courses in CRO, UX research, advanced Figma techniques, or emerging design technologies.

• Industry Exposure: Opportunities to learn from and contribute to a FinTech product, gaining valuable domain expertise.

• Mentorship: Potential to learn from experienced Product Managers, Analysts, and Developers, broadening understanding of the full product lifecycle and business operations.

• AI Tool Integration: The "will be a plus" section indicates a forward-thinking environment that encourages experimentation with AI tools, offering a unique learning opportunity.

📝 Enhancement Note: The challenges are typical for a senior role in a performance-driven environment, requiring strong problem-solving skills and adaptability. The growth opportunities are significant, especially for those looking to deepen their expertise in growth-focused design and FinTech.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved a website's conversion rate through design. What was your process, what data did you use, and what were the results?" (Focus on quantifiable impact, research, and iterative process.)

• "How do you approach designing a registration flow to minimize drop-offs? Walk us through your typical steps and considerations." (Highlight user journey mapping, friction identification, and iterative optimization.)

• "Imagine you've identified a significant drop-off point in our user onboarding. What research methods would you employ, and how would you translate your findings into design solutions?" (Demonstrate research skills and problem-solving approach.) Company & Culture Questions:

• "What interests you about JustMarkets and the FinTech industry?" (Research the company's offerings, target audience, and competitive landscape. Show genuine interest in their mission and market.)

• "How would you ensure your designs align with our brand identity while also pushing conversion optimization?" (Discuss your understanding of brand guidelines and how to integrate them with performance goals.)

• "Describe your experience working within a cross-functional team. How do you collaborate with product managers and analysts?" (Emphasize communication, data-sharing, and a shared goal orientation.) Portfolio Presentation Strategy:

• Storytelling: For each project, frame it as a narrative: the problem, your approach, the solution, and the outcome. Make sure the "outcome" clearly states the measurable impact.

• Data Visualization: If possible, visually represent the data that informed your decisions or the results achieved (e.g., graphs showing conversion lift).

• Process Demonstration: Use flowcharts, wireframes, and user journey maps to illustrate your design process, not just the final polished screens.

• Technical Context: Be prepared to discuss your experience with WordPress and your hand-off process for frontend developers, demonstrating your understanding of implementation constraints.

• AI Integration: If you have used AI tools, be ready to explain how they augmented your workflow and improved efficiency or outcomes.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of conversion rate optimization principles, user research methodologies, and the ability to translate these into tangible business results, all within the context of the FinTech industry.

📌 Application Steps

To apply for this Senior Web Designer position:

• Submit your application through the provided link on Greenhouse.

• Tailor your Resume: Highlight experience with conversion optimization, user acquisition, A/B testing, and specific design tools (Figma, Adobe Suite). Quantify achievements wherever possible (e.g., "Increased landing page conversion by X%").

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your experience in designing high-converting landing pages, marketing websites, and registration flows. Ensure each project includes a clear description of the problem, your process, and measurable results.

• Prepare Your Portfolio Walkthrough: Practice presenting your portfolio projects, focusing on the story, your design process, the data/research that guided your decisions, and the quantifiable impact of your work. Be ready to discuss your experience with WordPress and hand-offs to developers.

• Research JustMarkets: Understand their current web presence, target audience, and their position in the FinTech market. Consider how your skills can directly contribute to their acquisition goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.