Senior Visual Designer

📍 Job Overview

Job Title: Senior Visual Designer

Company: Sequoia

Location: Mexico City, Mexico

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: July 28, 2026

Experience Level: Senior (7+ years)

Remote Status: On-site

🚀 Role Summary

• Drive visual storytelling and brand consistency across a portfolio of distinct brands (PeopleLoop, Sequoia, Transform, Semper Virens) through expert visual design and campaign systems.

• Conceptualize and execute compelling visual designs, illustrations, and motion graphics, ensuring a cohesive and impactful creative output that strengthens each brand's identity.

• Strategically leverage AI tools to accelerate ideation, explore creative concepts, build efficient workflows, and enhance overall creative output.

• Lead the end-to-end creative process for campaigns, from initial brief and concept development to final delivery and quality control, maintaining operational rigor.

• Foster strong collaboration with Marketing, UX Design, Product, Web, and Communications teams to translate strategic initiatives into visually cohesive and impactful creative solutions.

📝 Enhancement Note: This role is positioned within a "Creative Operations" context due to its focus on managing design systems, campaign execution, brand consistency across multiple entities, and leveraging AI for workflow efficiency. The Senior Visual Designer will act as a key operational resource within the creative team, ensuring seamless execution and alignment with broader business and marketing objectives.

📈 Primary Responsibilities

• Develop and maintain comprehensive visual design systems, campaign concepts, illustrations, and motion graphics for various digital touchpoints including web experiences, digital campaigns, landing pages, social media assets, and email communications across the Canopy brand portfolio.

• Lead the entire creative lifecycle for marketing campaigns, from initial conceptualization and art direction to refinement, production, and final quality assurance, ensuring high standards are met.

• Intentionally integrate and utilize AI tools within the creative process to support ideation, explore diverse concepts, enhance workflow efficiency, and refine content creation.

• Proactively identify opportunities to strengthen and organize brand systems across PeopleLoop, Sequoia, Transform, and Semper Virens, translating these insights into scalable and effective design solutions.

• Uphold and elevate visual consistency across all digital channels and brand expressions, while meticulously respecting and preserving each brand's unique identity.

• Collaborate closely with cross-functional teams, including Marketing, UX/UI, Product, and Web development, to ensure all creative deliverables are aligned with strategic briefs, brand standards, business objectives, and project timelines.

• Actively participate in visual concepting sessions, contributing innovative ideas that are strategically aligned with campaign objectives and established brand guidelines.

• Translate complex strategic and conceptual thinking into polished, high-fidelity design executions that effectively communicate brand messaging and value propositions.

• Contribute to the establishment and refinement of efficient workflows, shared brand kits, reusable templates, comprehensive documentation, and operational processes to enhance team efficiency and consistency across the Canopy ecosystem.

• Provide rigorous quality control, fine-tuning, and dedicated design support throughout projects, ensuring the team operates with clarity, precision, and excellence.

• Partner with fellow designers and web development teams to produce compelling, branded digital experiences that resonate with target audiences.

• Continuously research and stay updated on the latest design trends, emerging AI tools, and best practices in branding, digital design, and interactive media to inform creative strategies.

• Support the creation and systemization of branded collateral and asset libraries, including one-pagers, whitepapers, presentations, storyboards, and other essential marketing materials.

• Attend and actively contribute to team meetings, calls, and initiatives, fostering a collaborative and productive team environment.

• Effectively plan, communicate, and manage project deadlines, bandwidth allocation, project requirements, and inter-team handoffs to facilitate seamless collaboration within the broader marketing department.

• Demonstrate commitment to upholding Sequoia's core values and contributing to key organizational goals through impactful creative work.

📝 Enhancement Note: The responsibilities highlight a strong operational component, emphasizing process improvement, workflow establishment, quality control, and cross-functional alignment, which are critical in a senior operations-focused creative role. The emphasis on "operational rigor" and "scalable design solutions" points to the need for efficiency and strategic thinking beyond pure aesthetics.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is often preferred. Equivalent practical experience demonstrating mastery of design principles will be considered.

Experience: Minimum of 7+ years of progressive experience in visual design, branding, and digital marketing design, with a strong preference for candidates who have worked with B2B brands