Senior UX/UI Designer - Marketing

📍 Job Overview

Job Title: Senior UX/UI Designer - Marketing

Company: Truelogic

Location: Dominican Republic

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations / UX/UI Design

Date Posted: 2026-09-10

Experience Level: Mid-Senior Level (5+ years)

Remote Status: 100% Remote

🚀 Role Summary

• Lead end-to-end UX/UI design initiatives for marketing and digital product development projects within a leading digital agency environment.

• Drive user-centered design by conducting comprehensive user research, defining UX strategies, and translating insights into intuitive wireframes and interactive prototypes.

• Collaborate closely with cross-functional teams, including Strategy, Product, Engineering, and fellow Designers, as well as client stakeholders, to ensure seamless project execution from discovery through delivery.

• Develop clear and concise UX documentation to facilitate team collaboration and successful implementation of design solutions across responsive web platforms.

📝 Enhancement Note: This role is situated within a staff augmentation context, where the Senior UX/UI Designer will be placed with a client, a full-service digital agency. The focus is on creating, optimizing, and growing impactful digital experiences for clients, necessitating a strong understanding of agency workflows and client-facing communication.

📈 Primary Responsibilities

• Conduct thorough user research (interviews, surveys, usability testing) and synthesize findings into actionable insights that inform design strategy and product roadmaps.

• Analyze client business objectives, user needs, market trends, and competitor landscapes to define and articulate robust UX strategies for digital products and marketing campaigns.

• Design comprehensive user journeys, information architecture, storyboards, and user flows to map out optimal user interactions and engagement paths.

• Produce detailed wireframes and interactive prototypes for responsive web experiences, ensuring usability, accessibility, and alignment with brand guidelines.

• Collaborate effectively with client stakeholders and internal teams (Product, Strategy, Engineering, Design) to gather requirements, present design concepts, and iterate based on feedback.

• Clearly articulate and defend design decisions to clients and internal teams, presenting a compelling rationale grounded in user research and business goals.

• Create and maintain clear UX documentation, including user personas, journey maps, wireflows, and interaction specifications, to ensure consistent understanding and implementation.

• Support the entire project lifecycle from initial discovery and research phases through to final launch and post-launch analysis, ensuring design integrity and quality.

• Contribute to the continuous improvement of UX processes and best practices within the agency, sharing knowledge and mentoring junior team members as needed.

📝 Enhancement Note: The emphasis on "client-facing communication and design presentation skills" and "agency setting" within the original requirements highlights the need for a candidate who can not only execute design tasks but also manage client relationships and effectively communicate design value and rationale.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field is often preferred, though equivalent practical experience is highly valued in design roles.

Experience: A minimum of 5+ years of dedicated UX/UI design experience, with a proven track record of successfully delivering digital products and experiences. Previous experience working within a digital, creative, or marketing agency environment is a mandatory requirement.

Required Skills:

• UX/UI Design Expertise: Comprehensive understanding of user-centered design principles, UI patterns, and best practices for web and mobile interfaces.

• User Research & Synthesis: Proficient in planning, conducting, and analyzing various user research methodologies (e.g., interviews, surveys, usability testing) to derive actionable insights.

• Figma Proficiency: Advanced skills in Figma for wireframing, prototyping, and design collaboration; ability to leverage its features for efficient workflow.

• Responsive Web Design: Proven experience designing for various screen sizes and devices, ensuring a consistent and optimized user experience across platforms.

• Information Architecture (IA): Ability to structure content and navigation logically, creating intuitive and findable user interfaces.

• Wireframing & Prototyping: Skillful in creating low-fidelity wireframes and high-fidelity interactive prototypes to visualize user flows and test design concepts.

• UX Documentation: Competent in producing clear and comprehensive UX documentation (e.g., user flows, journey maps, wireframes, style guides) to support development and collaboration.

• Analytical Thinking: Strong ability to analyze data (user research, analytics, business metrics) to inform design decisions and measure impact.

• Client-Facing Communication: Excellent verbal and written communication skills for effective client interaction, requirement gathering, and feedback incorporation.

• Design Presentation Skills: Ability to present design concepts and rationale persuasively to clients and stakeholders, articulating design choices and their business value.

• Portfolio: A robust online portfolio showcasing a range of UX/UI design work, with specific emphasis on case studies demonstrating process, problem-solving, and measurable results, particularly from agency projects.

• English Proficiency: Advanced English language proficiency (C1–C2 level) is essential for clear communication with U.S. clients and international teams.

Preferred Skills:

• FigJam & Miro: Experience utilizing FigJam for collaborative ideation and Miro for whiteboarding and workshop facilitation.

• Adobe Creative Suite: Familiarity with Adobe Photoshop, Illustrator, or other relevant Adobe tools for asset creation and manipulation.

• User Testing Platforms: Experience with tools like UserTesting, Optimal Workshop, or PlaybookUX for conducting remote usability studies and research.

• A/B Testing Methodologies: Knowledge of A/B testing principles and experience in designing experiments or interpreting results.

• Web Analytics Tools: Familiarity with web analytics platforms (e.g., Google Analytics) to understand user behavior and track performance metrics.

• Basic Front-End Knowledge: A foundational understanding of HTML, CSS, and JavaScript to better collaborate with developers and understand technical constraints.

• Accessibility (WCAG): Familiarity with Web Content Accessibility Guidelines (WCAG) and experience incorporating accessibility best practices into designs.

• Agile Development: Experience working within Agile or Scrum frameworks, participating in sprints, and collaborating with development teams in iterative cycles.

📝 Enhancement Note: The requirement for "Advanced English proficiency (C1–C2)" is critical given the client base and the remote nature of the role, emphasizing the need for seamless communication with U.S. clients. The mandatory agency experience implies a need for adaptability, client management skills, and the ability to work under pressure with multiple stakeholders.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Agency Project Focus: The portfolio must prominently feature case studies of projects delivered within a digital, creative, or marketing agency setting, demonstrating experience with client deliverables and agency workflows.

• Comprehensive Case Studies: Each case study should detail the problem statement, your role, the design process followed (research, ideation, prototyping, testing), key design decisions, challenges encountered, and measurable outcomes or business impact.

• Process Demonstration: Showcase your end-to-end UX process, from initial discovery and user research to wireframing, prototyping, high-fidelity UI design, and handover to development.

• Tool Proficiency Showcase: Highlight your proficiency with key design tools, particularly Figma, and any other relevant software used in your projects.

• User-Centered Design Evidence: Clearly articulate how user research informed your design decisions and how user needs were met through your solutions.

Process Documentation:

• UX Strategy Documentation: Evidence of developing clear UX strategies that align with client business objectives and user needs.

• Information Architecture & User Flows: Examples of well-defined IA diagrams, user flows, and storyboards that illustrate complex user journeys.

• Wireframing & Prototyping Standards: Showcase your ability to create detailed wireframes and interactive prototypes, demonstrating user interaction and flow logic.

• Design System Contribution (if applicable): Examples of contributions to or utilization of design systems, ensuring consistency and scalability.

📝 Enhancement Note: The emphasis on a portfolio demonstrating "relevant UX work, including projects delivered in an agency setting" and "UX case studies and design process" indicates that candidates should prioritize showcasing their ability to navigate agency client dynamics and deliver tangible results within that framework.

💵 Compensation & Benefits

Salary Range: For a Senior UX/UI Designer with 5+ years of experience in the Dominican Republic, a competitive salary range in USD would typically fall between $3,000 - $5,500 USD per month. This estimation is based on industry benchmarks for specialized remote tech roles in Latin America, considering the high demand for UX/UI talent, the client's location (U.S. companies), and the agency context.

Benefits:

• 100% Remote Work: Freedom to work from any location within the Dominican Republic (or Latin America as per the role's restriction), requiring only a reliable internet connection and a laptop.

• Highly Competitive USD Pay: Receive a premium, market-leading compensation package paid in U.S. Dollars, offering significant purchasing power and financial stability.

• Paid Time Off: Generous paid time off policies designed to ensure work-life balance and employee well-being, allowing for rest and rejuvenation.

• Work with Autonomy: Flexibility to manage your workday and schedule, with a focus on delivering results and achieving project goals rather than adhering to strict clock-in/clock-out times.

• Work with Top American Companies: Opportunity to collaborate with leading U.S. companies on impactful and innovative projects, enhancing professional experience and skill development.

Working Hours: The role is full-time, typically expected to align with standard U.S. business hours for client collaboration, though flexibility is provided. An estimated 40 hours per week is standard, with the possibility of occasional adjustments based on project needs and client requirements.

📝 Enhancement Note: The salary range is an estimate based on industry data for senior-level remote design roles in Latin America serving U.S. clients. Actual compensation will be determined by Truelogic based on candidate experience, specific skill set, and negotiation. The benefits highlight a strong emphasis on work-life balance and competitive international compensation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staff Augmentation Services / Technology Consulting / Digital Services. Truelogic operates within the tech talent acquisition and staff augmentation space, connecting skilled professionals with U.S. companies. The client is a full-service digital agency focused on digital product development and lifecycle marketing.

Company Size: Truelogic is a mid-sized to large company, employing over 600 professionals. This scale allows for robust infrastructure, diverse opportunities, and a structured environment while maintaining a degree of agility.

Founded: Truelogic has been providing services for over two decades, indicating a stable and experienced organization with a proven track record in the nearshore staff augmentation market.

Team Structure:

• Operations Team Structure: As a Senior UX/UI Designer, you will likely be part of a dedicated design team within the client's agency, reporting to a Design Lead or Creative Director. You will also work closely with Project Managers, Strategists, Developers, and Client Account Managers.

• Cross-functional Collaboration: The role demands extensive collaboration with Product Managers to understand requirements, Engineers for implementation feasibility, and Strategists for overarching campaign goals. Client stakeholders are also integral to the design process.

• Agency Workflow: Expect a fast-paced, project-driven environment common in digital agencies, requiring adaptability, efficient communication, and the ability to manage multiple client projects concurrently.

Methodology:

• User-Centered Design: The core methodology revolves around understanding user needs and behaviors to create intuitive and effective digital experiences.

• Agile Development Support: While not directly an Agile role, the designer will likely support Agile teams by providing design assets and collaborating within sprint cycles.

• Data-Driven Decisions: Design choices are expected to be informed by user research, analytics, and client business objectives, emphasizing measurable outcomes.

Company Website: https://www.truelogic.io/

📝 Enhancement Note: The dual context of Truelogic as the employer and the digital agency as the client environment is crucial. Candidates should be prepared for a dynamic, client-focused setting that values rapid iteration and clear communication, supported by Truelogic's infrastructure and benefits.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, indicating a need for a high degree of autonomy, problem-solving capability, and the ability to lead UX initiatives. It implies a significant level of responsibility for project outcomes and client satisfaction.

Reporting Structure: The Senior UX/UI Designer will report to a Design Manager or equivalent leadership within the client agency. They will also work closely with Project Managers and Account Managers on specific client engagements.

Operations Impact: The role directly impacts client success by designing user experiences that drive engagement, conversions, and customer satisfaction. This contributes to the client agency's reputation and Truelogic's ability to secure and retain high-value clients.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas of UX/UI design, such as user research methodologies, interaction design, or UI pattern development.

• Leadership Development: Potential to mentor junior designers, lead design sprints, and take on more complex or strategic client projects, leading to a Lead UX Designer or Design Director path.

• Client Relationship Management: Develop strong client-facing skills and experience managing relationships with high-profile U.S. brands, which is valuable for future career advancement.

• Industry Exposure: Gain exposure to diverse industries and business challenges through work with various clients, broadening professional perspective and problem-solving capabilities.

• Continued Learning: Access to resources and opportunities for professional development, potentially including training on new design tools, methodologies, or emerging trends in digital design.

📝 Enhancement Note: The "Senior" title suggests a pathway towards leadership. Candidates should look for opportunities to demonstrate mentorship capabilities and strategic thinking beyond just execution to leverage this role for career advancement.

🌐 Work Environment

Office Type: This is a 100% remote position, offering complete flexibility in work location. The primary requirement is a stable internet connection and a suitable workspace that allows for focused work and professional video conferencing.

Office Location(s): While the role is remote, candidates must be based in Latin America (LATAM). This is a key geographical restriction for eligibility. Truelogic itself is headquartered in New York, and the client is a global digital agency.

Workspace Context:

• Independent Work: The environment supports self-directed work, requiring strong time management and self-discipline to meet deadlines and maintain productivity.

• Digital Collaboration Tools: Extensive use of digital collaboration platforms (e.g., Figma, Slack, Zoom, potentially FigJam/Miro) is expected for communication, design work, and team interaction.

• Cross-Cultural Interaction: Opportunities to collaborate with a diverse, global team of professionals from Latin America and U.S. clients, fostering an inclusive and multicultural work environment.

Work Schedule: While the role is full-time (approx. 40 hours/week), the emphasis on autonomy suggests flexibility in daily scheduling, provided that core collaboration hours with U.S. clients and internal teams are met. This allows for a better work-life balance, accommodating personal needs while ensuring project commitments are fulfilled.

📝 Enhancement Note: The "100% Remote Work" benefit is a significant aspect of this role. Candidates should be comfortable with remote collaboration tools and possess the self-discipline required for an autonomous work environment, while also being mindful of the LATAM location requirement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and alignment with the role's requirements, particularly agency experience and Figma proficiency.

• Technical Interview: This will likely involve a deep dive into your UX/UI design process, problem-solving skills, and experience with user research, wireframing, prototyping, and information architecture. Expect to discuss specific projects from your portfolio.

• Portfolio Presentation: A dedicated session where you will present and walk through selected case studies from your portfolio, explaining your design rationale, process, and the impact of your work. This is a critical part of the evaluation.

• Client/Stakeholder Interview: You may have an interview with the client's hiring manager or key stakeholders to assess cultural fit, communication skills, and ability to represent the agency effectively.

• Final Interview: Potentially with a Truelogic hiring manager or senior leadership to discuss overall fit, compensation, and onboarding.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest case studies that best demonstrate your agency experience, problem-solving skills, and impact.

• Tell a Story: For each case study, clearly articulate the problem, your specific role and contributions, the methodologies used, key decisions made, challenges overcome, and the measurable outcomes.

• Highlight Process: Emphasize your thought process and how you leveraged user research and data to inform your design solutions. Show your iterative journey.

• Showcase Figma Expertise: Ensure your portfolio clearly demonstrates your proficiency in Figma, including complex prototyping and design system elements if applicable.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, improved user satisfaction scores, reduced task completion times).

• Agency Context: For each project, briefly explain the client type and the agency context to show you understand the unique demands of agency work.

Challenge Preparation:

• Design Exercise: Be prepared for a potential design exercise or take-home challenge that simulates a real-world agency task, requiring you to apply your UX/UI skills to a given brief.

• Problem-Solving Scenarios: Practice articulating how you would approach common UX challenges, such as designing for complex user flows, addressing user feedback, or working with technical constraints.

• Presentation Skills: Rehearse your portfolio presentation to ensure it is clear, concise, engaging, and effectively communicates your value proposition as a Senior UX/UI Designer.

📝 Enhancement Note: The emphasis on a portfolio demonstrating agency work and UX case studies means candidates should prepare to articulate their experience within client-facing project structures and demonstrate measurable results achieved through their design efforts.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, UI design, prototyping, and collaborative design workflows. Expect advanced usage.

• FigJam: Preferred for collaborative brainstorming, ideation, and workshop facilitation.

• Miro: An alternative or complementary tool for whiteboarding, user journey mapping, and collaborative sessions.

Analytics & Reporting:

• Web Analytics Tools (e.g., Google Analytics): Familiarity is preferred for understanding user behavior, tracking conversion funnels, and measuring the impact of design changes.

• A/B Testing Tools: Knowledge of A/B testing methodologies and platforms (e.g., Optimizely, VWO) is a plus for data-driven optimization.

CRM & Automation:

• Basic Understanding of HTML, CSS, JavaScript: While not a coding role, a basic grasp of front-end technologies is beneficial for effective collaboration with developers and understanding implementation constraints.

Other Potential Tools:

• UserTesting / Optimal Workshop / PlaybookUX: Platforms for conducting remote usability testing and user research.

• Adobe Creative Suite: For graphic design assets, image editing, and other creative tasks.

📝 Enhancement Note: Proficiency in Figma is a non-negotiable requirement, highlighting its central role in the design process. Familiarity with collaborative tools like FigJam and Miro, along with analytics and basic front-end knowledge, will significantly enhance a candidate's profile.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the user throughout the design process, ensuring solutions are intuitive and meet real needs.

• Collaboration & Communication: Valuing open communication, teamwork, and constructive feedback among team members and with clients to achieve shared goals.

• Data-Driven Design: Utilizing research, analytics, and user feedback to inform design decisions and measure the effectiveness of solutions, fostering a culture of continuous improvement.

• Excellence & Impact: Striving for high-quality design outcomes that deliver tangible business value and create meaningful user experiences.

• Adaptability & Agility: Embracing change, quickly iterating on designs based on feedback, and adapting to evolving project requirements and client needs, typical of an agency environment.

Collaboration Style:

• Cross-Functional Synergy: A collaborative approach that ensures seamless integration between design, strategy, product management, and engineering teams, both within the client agency and with Truelogic.

• Open Feedback Loops: Encouraging a culture where feedback is regularly shared and received constructively, fostering mutual growth and design refinement.

• Knowledge Sharing: A willingness to share expertise, best practices, and insights with colleagues to elevate the overall design capability of the team and organization.

📝 Enhancement Note: The culture emphasizes a blend of rigorous, data-informed design practices with the dynamic, client-focused demands of an agency. Adaptability and strong collaborative skills are key to thriving in this environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Client Expectations: Navigating diverse client needs and expectations, balancing user desires with business objectives and technical constraints within agency timelines.

• Fast-Paced Agency Environment: Adapting to rapid project cycles, multiple concurrent projects, and tight deadlines common in digital agencies.

• Remote Collaboration: Ensuring effective communication and design synergy with distributed teams and clients across different time zones.

• Translating Complex Requirements: Synthesizing intricate client briefs and user feedback into clear, actionable design solutions.

Learning & Development Opportunities:

• Advanced UX/UI Training: Opportunities to attend workshops, webinars, or courses focused on cutting-edge UX/UI techniques, tools, and methodologies.

• Exposure to Diverse Industries: Working with a variety of clients across different sectors provides broad exposure to various business challenges and design problems.

• Mentorship: Potential to be mentored by senior design leaders or to mentor junior designers, fostering leadership skills and knowledge transfer.

• Certification Support: Possibility of support for relevant industry certifications in UX/UI design or related fields.

📝 Enhancement Note: The challenges inherent in agency work and remote collaboration are significant, but they also present prime opportunities for professional development and skill enhancement, particularly in areas like client management and adaptive problem-solving.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting client requirements with user needs. How did you approach it, and what was the outcome?" (Focus on your process, communication, and compromise skills.)

• "How do you define UX strategy for a new digital product? Walk us through your typical approach from discovery to strategy definition." (Highlight your research, analysis, and strategic thinking.)

• "Tell us about a complex user journey you designed. What were the key considerations, and how did you ensure a seamless experience?" (Showcase your IA, user flow, and problem-solving abilities.) Company & Culture Questions:

• "What interests you about working for a digital agency, and what unique challenges do you anticipate?" (Demonstrate understanding of agency dynamics and client focus.)

• "How do you ensure effective collaboration with remote teams and clients across different time zones?" (Emphasize your communication strategies and tool proficiency.)

• "How do you measure the success of your UX/UI designs, and what metrics do you typically track?" (Highlight your data-driven approach and focus on impact.) Portfolio Presentation Strategy:

• Structure is Key: For each case study, follow a clear narrative: Problem -> Your Role -> Process -> Solution -> Outcome.

• Show, Don't Just Tell: Use visuals effectively – mockups, wireframes, prototypes, user flow diagrams – to illustrate your points.

• Articulate Your 'Why': For every significant design decision, explain the rationale behind it, linking it back to user research, business goals, or technical constraints.

• Emphasize Figma: Demonstrate your mastery of Figma, perhaps by showing collaborative features or complex prototyping elements.

• Be Prepared for Q&A: Anticipate questions about your design choices, challenges, and how you handle feedback.

📝 Enhancement Note: Candidates should prepare to demonstrate not only their design skills but also their ability to operate effectively within an agency context, manage client relationships, and communicate the strategic value of their design work.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Ashby.

• Tailor Your Resume: Highlight your 5+ years of UX/UI design experience, emphasizing agency work, Figma proficiency, user research, and responsive web design skills. Quantify achievements where possible.

• Curate Your Portfolio: Ensure your online portfolio prominently features 2-3 strong case studies of projects completed in a digital/marketing agency setting, showcasing your process, problem-solving, and impact.

• Prepare Your Pitch: Be ready to articulate your experience with user research, information architecture, wireframing, prototyping, and client presentation skills during interviews.

• Research Truelogic and Their Client: Understand Truelogic's staff augmentation model and the client's focus on digital product development and lifecycle marketing to align your responses with their business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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