Marketing Designer at Trade Nation

📍 Job Overview

Job Title: Marketing Designer

Company: Trade Nation

Location: Lisbon, Portugal

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-14

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (with allowance for remote work)

🚀 Role Summary

Design and conceptualize visually compelling marketing creatives that drive key performance indicators (KPIs) across diverse paid media channels, including social, display, and search.
Translate complex financial product information into clear, engaging visual narratives tailored specifically for fintech audiences, ensuring brand consistency and impact.
Develop and manage scalable design templates and system components to streamline campaign rollouts, marketing collateral creation, and overall brand adherence.
Collaborate strategically with cross-functional marketing, product, and brand teams to align on messaging, performance goals, and the consistent application of brand guidelines.
Operate effectively within a highly regulated financial promotions environment, meticulously adhering to compliance standards, claims libraries, and risk warnings.

📝 Enhancement Note: While the title is "Marketing Designer," the responsibilities heavily emphasize campaign execution, KPI measurement, compliance within a regulated industry (fintech), and collaboration with marketing/brand teams. This positions the role closer to a Marketing Operations function with a strong creative focus, rather than a purely conceptual graphic designer. The need to adapt assets for different markets and maintain design systems also points to operational efficiency and scalability.

📈 Primary Responsibilities

Conceptualize, design, and execute KPI-measured creatives for paid social, display advertising, search engine marketing (SEM), Out-of-Home (OOH), and partner marketing channels.
Translate marketing objectives and product complexities into effective visual solutions specifically for fintech and financial services audiences.
Create and maintain scalable templates for efficient campaign rollouts, presentations, and diverse marketing collateral.
Support the organization and optimization of design workflows to enhance efficiency, consistency, and adherence to brand guidelines.
Collaborate closely with marketing, product, brand, and compliance teams to ensure alignment on messaging, visual identity, and performance objectives.
Adapt and localize creative assets for various international markets and audience segments while rigorously preserving brand integrity.
Maintain and extend scalable templates and design system components to ensure a cohesive and efficient design ecosystem.
Operate fluently within the strict standards of financial promotions, treating claims libraries and risk warnings as defined, non-negotiable inputs.

📝 Enhancement Note: The core responsibilities highlight a blend of creative execution and operational rigor. The emphasis on KPI measurement, template creation, workflow optimization, and compliance within a regulated industry indicates a need for efficiency, scalability, and adherence to strict protocols, characteristic of operations-focused roles.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Marketing, Communications, or a related field, or equivalent practical experience.

Experience: Minimum of 2 years of professional experience specifically within the fintech or financial services sector (e.g., trading platforms, SaaS, investment services). Experience in B2B marketing or with B2B-focused brands is a significant advantage.

Required Skills:

Strong portfolio showcasing campaign conceptualization and execution across multiple marketing channels.
Solid understanding of core marketing principles, including audience targeting, conversion optimization, and brand positioning within a competitive landscape.
Proven experience in creating and managing scalable templates, design systems, or structured design workflows for consistency and efficiency.
Proficiency in industry-standard design tools, including Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and familiarity with AI integrations and tools.
Comfort and experience working within a regulated, compliance-heavy environment, understanding the nuances of financial promotions.
Solid grasp of marketing fundamentals, with a focus on audience segmentation, conversion drivers, and maintaining brand consistency across all touchpoints. Preferred Skills:
Experience working in fast-paced, product-led, or growth-focused environments.
Basic motion graphics or video editing skills for creating engaging campaign assets.
Familiarity with performance marketing methodologies and the ability to make data-driven design decisions.

📝 Enhancement Note: The requirement for 2+ years in fintech, a strong portfolio demonstrating campaign execution, proficiency in design tools, and comfort in a regulated environment are critical. The inclusion of "Design Systems" and "structured workflows" suggests a need for operational efficiency and scalability in design processes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Showcase a minimum of 3-5 distinct projects demonstrating campaign conceptualization and execution across at least two different marketing channels (e.g., paid social, display, email).
Include examples of how you translated marketing objectives into visual solutions, with a focus on how your designs supported specific KPIs or conversion goals.
Provide evidence of your experience with template creation, design systems, or workflow optimization, illustrating how you improved efficiency or consistency.
Demonstrate your understanding of brand guidelines and compliance requirements, ideally with examples from regulated industries.
For each project, clearly articulate your role, the challenge, your approach (process), the tools used, and the measurable results or impact. Process Documentation:
Be prepared to discuss your process for managing multiple design projects simultaneously, prioritizing tasks, and collaborating with stakeholders.
Articulate your approach to incorporating feedback from marketing, product, and compliance teams into your design iterations.
Detail your experience with design system maintenance, version control, and contributing to or extending existing design components.
Explain how you ensure creative assets are localized and adapted for different markets while maintaining brand integrity and compliance.

📝 Enhancement Note: The emphasis on "KPI-measured creatives," "scalable templates," "design systems," and "optimisation of design workflows" strongly suggests that candidates will be evaluated not just on aesthetic output but on their ability to contribute to efficient, scalable, and compliant design operations.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Marketing Designer with 2-5 years of experience in Lisbon, Portugal, the estimated salary range is €30,000 - €45,000 annually. This estimate considers the cost of living in Lisbon and the specialized fintech/financial services industry experience required.

Benefits:

Competitive salary, and discretionary annual bonus.
Comprehensive private healthcare coverage.
Robust life insurance, critical illness, and income protection cover for financial security.
Active lifestyle allowance to support well-being and fitness.
Generous annual leave allowance, exceeding the statutory minimum entitlement.
Unique opportunity for up to 3 weeks of work allowance to be based in any location, offering significant flexibility.
Enhanced parental leave packages to support new parents.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week. The company offers significant flexibility with an allowance to work remotely for up to 3 weeks per year from any location, suggesting a hybrid or flexible work model.

📝 Enhancement Note: The salary estimate is based on market data for similar roles in Lisbon, considering the specific industry (Fintech) and experience level. The benefits package is extensive and offers notable flexibility, particularly the "work from anywhere" allowance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (Fintech). Trade Nation operates within the dynamic and highly regulated financial services sector, focusing on providing trading platforms and related financial products. This industry demands precision, security, and a strong emphasis on compliance.

Company Size: Trade Nation is a growing company, likely falling into the mid-size category (50-250 employees), suggesting a balance between established processes and the agility of a startup. This environment often fosters opportunities for significant impact and cross-functional collaboration.

Founded: While the founding date isn't explicitly provided, the company's presence and growth in the fintech space indicate a mature but evolving organization. This history likely shapes a culture that values innovation, reliability, and customer-centricity.

Team Structure:

The Creative Team likely includes a mix of designers, copywriters, and content specialists, working collaboratively to produce marketing assets.
This role will report into a Marketing Lead or Creative Director, with close collaboration with the broader Marketing department, Product teams, and Brand stewards.
Cross-functional collaboration is key, involving regular interaction with compliance officers to ensure all financial promotions meet regulatory standards. Methodology:
Data-driven decision-making is paramount, especially concerning campaign performance and ROI.
Workflow planning and optimization are essential to manage the high volume of creative requests and adhere to strict timelines in a regulated industry.
Automation and efficiency practices are likely employed to streamline repetitive design tasks and ensure consistency across global markets.

Company Website: https://www.tradenation.com/

📝 Enhancement Note: The fintech industry context is crucial. It implies a need for a designer who understands regulatory constraints, data-driven marketing, and clear communication of complex financial concepts. The company's growth phase suggests opportunities for influence.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Marketing Designer, requiring 2-5 years of experience. It's a crucial contributor role within the creative and marketing operations function, focusing on executing campaigns and maintaining design systems. The potential for growth lies in specializing within fintech marketing design, taking on more complex campaign strategies, or moving into a Senior Designer or Design Lead role.

Reporting Structure: The Marketing Designer will likely report to a Marketing Manager, Creative Lead, or Head of Marketing. They will collaborate closely with marketing specialists, product managers, and compliance officers.

Operations Impact: The Marketing Designer's work directly impacts Trade Nation's ability to acquire and retain customers by creating effective, compliant, and on-brand marketing materials. Their contribution to KPI-measured creatives and scalable templates directly influences marketing efficiency, conversion rates, and overall brand perception in a competitive financial services market.

Growth Opportunities:

Specialization: Deepen expertise in fintech marketing design, performance marketing creative, or design systems within a regulated industry.
Skill Development: Acquire advanced skills in motion graphics, video editing, or data visualization for marketing assets.
Leadership Potential: Progress to a Senior Marketing Designer role, mentoring junior designers, or potentially moving into a Design Operations or Creative Operations management track.
Cross-functional Exposure: Gain deeper understanding of product development, B2B marketing strategies, and compliance frameworks.

📝 Enhancement Note: The growth trajectory emphasizes specialization within a niche industry and the development of operational efficiencies within design. The "work from anywhere" allowance also presents a unique growth opportunity in terms of work-life integration.

🌐 Work Environment

Office Type: The role is described as Hybrid, indicating a mix of office-based work and remote flexibility. This suggests a modern workspace designed to accommodate both focused individual work and collaborative team sessions.

Office Location(s): The primary work location is Lisbon, Portugal. The company also offers an allowance for up to 3 weeks to work from any location, providing substantial flexibility for employees.

Workspace Context:

The Lisbon office likely provides a collaborative environment for team meetings, brainstorming sessions, and face-to-face interaction with marketing and product teams.
Access to standard design tools and technology is expected, with potential for AI-integrated tools to enhance efficiency.
Opportunities for direct interaction with marketing strategists, compliance officers, and product specialists will be frequent, fostering a dynamic and informative work setting.

Work Schedule: While the standard work week is likely 40 hours, the hybrid nature and the "work from anywhere" allowance suggest a focus on output and flexibility rather than strict adherence to fixed office hours, provided deadlines and collaboration needs are met.

📝 Enhancement Note: The hybrid model combined with the substantial remote work allowance is a significant perk, appealing to professionals seeking work-life balance and location independence within a structured framework.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A review of your CV and portfolio to assess relevant experience and skills.
Portfolio Presentation: A session where you present your portfolio, highlighting key projects, your design process, and how you've achieved specific marketing objectives and KPIs. Be prepared to discuss your experience in fintech and regulated environments.
Skills Assessment/Case Study: You may be given a design challenge or a case study related to creating marketing materials for a financial product, testing your conceptualization, design execution, and understanding of compliance.
Team/Hiring Manager Interview: Discussions about your experience, working style, cultural fit, and how you approach collaboration with cross-functional teams (marketing, product, compliance).
Final Interview: Potentially with senior leadership to discuss your strategic thinking and long-term fit within the company.

Portfolio Review Tips:

Fintech Focus: Curate your portfolio to prominently feature projects relevant to fintech, financial services, or regulated industries. Highlight your ability to simplify complex information.
KPI & Conversion: For each project, clearly state the objective, your role, the tools used, your process, and most importantly, the measurable results or KPIs achieved. Quantify your impact whenever possible.
Process & Systems: Include examples that demonstrate your experience with template creation, design systems, or workflow optimization. Explain how these initiatives improved efficiency or consistency.
Compliance Awareness: Showcase projects where you adhered to strict brand guidelines or regulatory requirements. Be ready to discuss your understanding of financial promotion standards.
Storytelling: Structure your presentation to tell a compelling story for each project, emphasizing problem-solving and strategic thinking.

Challenge Preparation:

Research Trade Nation's current marketing campaigns and brand aesthetic.
Familiarize yourself with common financial product terminology and regulatory considerations in the UK/EU markets.
Practice articulating your design decisions and their strategic rationale, focusing on audience, conversion, and brand.
Prepare to discuss how you would approach designing for a specific financial product or campaign goal under tight deadlines and compliance constraints.

📝 Enhancement Note: The interview process emphasizes a practical demonstration of skills through portfolio review and potential design challenges, with a strong focus on industry relevance (fintech, compliance) and operational efficiency (KPIs, templates, systems).

🛠 Tools & Technology Stack

Primary Tools:

Figma: Essential for collaborative design, prototyping, and component management. Expect to use it for UI design, marketing collateral, and potentially design system development.
Adobe Creative Suite: Proficiency in Photoshop (image editing, manipulation), Illustrator (vector graphics, logos), and InDesign (layout for brochures, presentations, and print collateral) is expected.
AI Integrations and Tools: Familiarity with AI-powered design tools for tasks like image generation, content summarization, or workflow automation is a plus.

Analytics & Reporting:

While not a primary design tool, understanding how to interpret data from analytics platforms (e.g., Google Analytics, platform-specific ad managers) to inform design decisions is beneficial.
Familiarity with performance marketing metrics (CTR, Conversion Rate, CPC, CPA) will be crucial for designing KPI-measured creatives. CRM & Automation:
No direct CRM or automation tool proficiency is explicitly required for the designer role itself, but understanding how marketing campaigns are deployed through CRM systems or marketing automation platforms (e.g., HubSpot, Marketo) can provide valuable context.

📝 Enhancement Note: The core tools are standard for a graphic designer, but the emphasis on Figma and AI integrations suggests a modern, efficient design workflow. The mention of "KPI-measured creatives" and "performance marketing" implies a need for designers to think beyond aesthetics and consider the measurable impact of their work.

👥 Team Culture & Values

Operations Values:

Precision & Accuracy: In the fintech space, attention to detail is paramount. Designs must be accurate, compliant, and reflect the seriousness of financial services.
Efficiency & Scalability: A drive to create reusable assets, templates, and design systems that enable the marketing team to execute campaigns quickly and consistently across markets.
Data-Driven Creativity: Valuing creative solutions that are informed by performance data and marketing objectives, rather than purely aesthetic preferences.
Collaboration & Communication: Openness to feedback, proactive communication with cross-functional teams (marketing, product, compliance), and a team-oriented approach.
Adaptability & Continuous Learning: Willingness to learn new tools, adapt to evolving design trends, and stay current with fintech industry regulations and marketing best practices.

Collaboration Style:

Cross-functional Integration: Expect to work closely with marketing strategists to understand campaign goals, product managers for feature insights, and compliance officers for regulatory review.
Feedback-Rich Environment: A culture that encourages constructive feedback on designs to ensure they meet objectives and brand standards.
Knowledge Sharing: Opportunities to share design best practices, insights from creative performance, and contribute to the overall creative output of the team.

📝 Enhancement Note: The emphasis on precision, efficiency, data-driven approaches, and cross-functional collaboration points to a results-oriented and operationally aware team culture, typical of successful fintech organizations.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Creativity with Compliance: The primary challenge will be developing innovative and engaging creative assets while strictly adhering to financial promotions regulations. This requires a deep understanding of what's permissible and how to communicate complex information clearly and safely.
High Volume & Pace: Working in a growth-focused fintech environment often means a high volume of design requests and tight deadlines. Efficient workflow management and prioritization skills are essential.
Adapting to Evolving Markets: The fintech landscape and marketing channels change rapidly. Staying current with design trends, new tools (like AI), and market-specific localization needs will be ongoing.
Data Interpretation: Effectively translating performance data and marketing insights into actionable design improvements requires analytical thinking beyond traditional graphic design skills.

Learning & Development Opportunities:

Fintech Marketing Specialization: Gain deep expertise in the nuances of marketing financial products and services.
Advanced Design Tools: Master AI-powered design tools, motion graphics, or video editing for enhanced creative capabilities.
Performance Marketing Design: Develop a strong understanding of A/B testing, conversion rate optimization (CRO) through design, and data-driven creative strategies.
Design Operations Acumen: Learn about building and maintaining design systems, optimizing workflows, and contributing to the operational efficiency of the creative function.
International Market Adaptation: Develop skills in localizing creative assets for diverse global audiences.

📝 Enhancement Note: The challenges are specific to the fintech industry and the demands of a growth-stage company. The growth opportunities are geared towards developing specialized skills and operational efficiency within the design function.

💡 Interview Preparation

Strategy Questions:

"Describe your process for creating marketing campaign visuals from brief to final delivery, specifically for a regulated industry like fintech." (Focus on workflow, stakeholder management, and compliance checks).
"How do you ensure your designs are not only visually appealing but also drive specific KPIs like conversion rates or click-through rates?" (Highlight data utilization and performance-oriented design thinking).
"Walk us through a project where you had to adapt creative assets for multiple international markets. What were the challenges and how did you maintain brand consistency and local relevance?" (Demonstrate localization and brand integrity skills).
"How do you approach working with a design system or creating/maintaining scalable templates? Provide an example." (Showcase operational efficiency and scalability). Company & Culture Questions:
"What interests you about Trade Nation and the fintech industry specifically?" (Research the company's mission, products, and recent news).
"How do you handle constructive criticism or feedback on your designs, especially from compliance or marketing teams?" (Demonstrate receptiveness and collaborative spirit).
"Describe a time you had to balance creative vision with strict brand guidelines or regulatory constraints." (Showcase problem-solving and adherence to rules). Portfolio Presentation Strategy:
Structure Your Narrative: For each portfolio piece, clearly define the problem/objective, your role, your process (including tools and collaboration), and the measurable outcome/impact.
Quantify Results: Whenever possible, use numbers to demonstrate the success of your designs (e.g., "Increased CTR by X%", "Contributed to Y% conversion rate").
Highlight Relevant Skills: Emphasize projects that showcase your experience in fintech, campaign execution, template creation, design systems, and adherence to compliance.
Be Prepared for Deep Dives: Anticipate questions about your specific design choices, the tools you used, and how you would approach similar challenges in the future.
Showcase Efficiency: If you have examples of how your work improved design workflows or created scalable assets, make sure to present them.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, operational understanding of design processes, and specific industry awareness (fintech, compliance).

📌 Application Steps

To apply for this Marketing Designer position:

Submit your application through the provided Workable link.
Curate Your Portfolio: Select 3-5 of your strongest projects, prioritizing those that demonstrate experience in fintech, campaign execution, KPI achievement, template creation, and compliance adherence. Ensure each project clearly outlines the objective, your process, and quantifiable results.
Tailor Your Resume: Highlight keywords and responsibilities that align with the job description, such as "marketing design," "fintech," "Figma," "Adobe Creative Suite," "campaign conceptualization," "KPIs," "design systems," and "compliance." Quantify your achievements where possible.
Prepare Your Presentation: Practice walking through your portfolio, articulating your design process, and explaining how your work has delivered measurable business impact. Be ready to discuss your experience in regulated environments.
Research Trade Nation: Understand their business, target audience, current marketing efforts, and brand identity to better tailor your application and prepare for interview discussions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Marketing Designer