Marketing Designer at Trade Nation

📍 Job Overview

Job Title: Marketing Designer

Company: Trade Nation

Location: Serbia

Job Type: CONTRACTOR

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-14

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

Design and execute visually compelling, KPI-driven marketing creatives across diverse digital channels, including paid social, display, search, and OOH.
Translate complex financial product information into clear, engaging visual narratives for fintech audiences.
Develop and maintain scalable design templates and system components to ensure brand consistency and efficient campaign rollouts.
Collaborate cross-functionally with marketing, product, and brand teams to align messaging, brand guidelines, and performance goals.
Operate effectively within a regulated financial promotions environment, adhering to compliance standards and utilizing defined claims libraries.

📝 Enhancement Note: While the title is "Marketing Designer," the responsibilities heavily lean into Creative Operations and Marketing Operations, focusing on campaign execution, template management, workflow optimization, and adherence to compliance within a regulated industry. The role requires a blend of creative design skills and an understanding of marketing performance metrics and operational efficiency.

📈 Primary Responsibilities

Conceptualize and design KPI-measured creatives for paid social, display, search, OOH, and partner channels.
Translate marketing objectives and complex financial product information into effective visual solutions tailored for fintech audiences.
Create and maintain scalable templates for campaign rollouts, presentations, and marketing collateral, ensuring brand consistency.
Support the organization and optimization of design workflows to enhance efficiency and consistency across all creative outputs.
Collaborate with cross-functional teams (Marketing, Product, Brand, CRO, Compliance) to align on messaging, brand guidelines, and performance goals.
Adapt and localize creative assets for different markets and audiences, preserving brand integrity.
Maintain and extend scalable templates and design system components to support a growing design library.
Operate fluently within financial promotions standards, treating claims libraries and risk warnings as defined inputs.

📝 Enhancement Note: The responsibilities highlight a strong operational component, emphasizing workflow optimization, template management, and adherence to strict compliance standards, which is critical in the fintech sector. The mention of "KPI-measured creatives" and "performance goals" indicates a focus on measurable results and a data-informed approach to design.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong educational foundation in Graphic Design, Visual Communications, Marketing, or a related field is implied by the nature of the role.

Experience: Minimum of 2 years of experience in the fintech or financial services industry (trading platforms, SaaS, or related industries) is required. Experience in B2B marketing or working with B2B-focused brands is a significant plus.

Required Skills:

Strong portfolio demonstrating multi-channel campaign conceptualization and execution (paid social, display, search, OOH, partner channels).
Proficiency in standard design tools such as Figma and the Adobe Creative Suite (Illustrator, Photoshop, InDesign).
Solid understanding of marketing principles, including audience targeting, conversion optimization, and brand positioning.
Experience in creating and managing scalable templates, design systems, or structured workflows.
Comfort and proven ability to work within a regulated, compliance-heavy environment, understanding financial promotions standards.
Ability to translate complex financial products into clear and engaging visual communications.
Strong grasp of marketing fundamentals, including audience segmentation, conversion funnels, and brand consistency. Preferred Skills:
Experience working in fast-paced, product-led, or growth-focused environments.
Basic motion graphics or video editing skills for campaign assets.
Familiarity with performance marketing principles and making data-driven design decisions.
Experience with AI integrations and tools for design enhancement.

📝 Enhancement Note: The requirements emphasize a blend of creative talent and operational acumen. The specific mention of "fintech or financial services" and "regulated, compliance-heavy environment" suggests that candidates with experience in these specific sectors will be highly favored. The portfolio requirement is crucial, needing to showcase a breadth of campaign work and an understanding of performance metrics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A strong portfolio is mandatory, showcasing campaign conceptualization and execution across multiple channels (paid social, display, search, OOH, partner).
Demonstrations of scalable template creation and management, illustrating workflow efficiency.
Examples of translating complex financial products into clear and engaging visual solutions.
Case studies or examples that highlight an understanding of marketing principles like audience targeting, conversion, and brand positioning.
Evidence of working within or adapting to brand guidelines and compliance standards. Process Documentation:
Examples of how you have supported the organization and optimization of design workflows.
Demonstrated experience in creating and maintaining scalable templates and design system components.
Any case studies or explanations of how you have adapted or localized creative assets for different markets.
Evidence of operating within financial promotions standards and incorporating claims libraries and risk warnings into designs.

📝 Enhancement Note: The portfolio should not only showcase creative output but also demonstrate an understanding of operational processes, efficiency, and compliance within a regulated industry. Highlighting experience with template management and workflow optimization will be key.

💵 Compensation & Benefits

Salary Range: As a Contractor position in Serbia, the exact salary range is not specified. However, based on industry standards for a Marketing Designer with 2-5 years of experience in the fintech sector and a remote setup, a competitive hourly or project-based rate would be expected. For context, typical freelance rates for such roles in Eastern Europe can range from €20-€40+ per hour, depending on experience, portfolio quality, and the specific demands of the project.

Benefits: As a contractor, benefits may differ from full-time employees. However, Trade Nation offers:

Opportunity to own and grow a key acquisition channel.
Work in an international fintech and regulated trading environment.
High level of ownership and impact across affiliate and paid media.
Opportunity to work with leading affiliate, display, and programmatic platforms.
Collaboration with experienced teams across Marketing, Data, Creative, CRO, and Compliance.
Opportunity to develop and scale a growing affiliate marketing function.

Working Hours: The role is listed as a contractor, and while a standard 40-hour work week is implied by the ai_working_hours field, flexibility may be a characteristic of contract roles. Specific working hours and expected availability should be clarified during the interview process, especially considering international collaboration.

📝 Enhancement Note: For contractor roles, compensation is typically negotiated based on an hourly or project rate. Researching current freelance rates for Marketing Designers in Serbia, particularly those with fintech experience, is recommended. The listed benefits focus on the impact, learning opportunities, and collaborative environment rather than traditional employee benefits like health insurance or paid time off.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech/Financial Services, specifically focused on trading platforms. This implies a fast-paced, data-driven, and highly regulated environment where accuracy, compliance, and performance are paramount.

Company Size: Trade Nation is a growing company, likely falling into the mid-size category (50-200 employees based on typical growth patterns for companies in this sector). This size often means a balance between established processes and the agility to innovate and implement new initiatives quickly.

Founded: Trade Nation was founded in 2010. This longevity suggests a stable company with a proven track record in the competitive financial trading market.

Team Structure:

The designer will be part of the Creative team, working closely with Marketing, Product, Brand, Data, CRO (Conversion Rate Optimization), and Compliance teams.
This indicates a cross-functional, collaborative structure where design inputs are integrated across various business functions.
The role offers "high level of ownership and impact across affiliate and paid media," suggesting a degree of autonomy within the creative function. Methodology:
Data-Driven Design: Emphasis on "KPI-measured creatives" and "performance marketing" suggests a strong reliance on data analytics to inform design decisions and measure success.
Workflow Optimization: The responsibility to "support the organisation and optimisation of design workflows" points to a focus on efficiency and process improvement within the creative production cycle.
Compliance-First Approach: Operating within "financial promotions standards" and "regulated, compliance-heavy environment" means that adherence to legal and regulatory requirements is a foundational aspect of the creative process.

Company Website: https://www.tradenation.com/

📝 Enhancement Note: The company's focus on fintech and trading implies a culture that values precision, risk management, and a forward-thinking approach to market trends. The collaborative structure suggests that strong communication and interpersonal skills will be as important as design talent.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level specialist (2-5 years of experience). It requires independent execution of design tasks, contribution to campaign strategy, and the ability to manage design processes and templates. The "high level of ownership" suggests it's more than an entry-level position, offering significant responsibility for specific acquisition channels.

Reporting Structure: While not explicitly stated, the designer will likely report to a Creative Lead, Head of Marketing, or a similar managerial role within the Marketing or Creative department. Collaboration with various teams implies interaction with stakeholders at different levels across the organization.

Operations Impact: The role has a direct impact on Trade Nation's customer acquisition and engagement through visual marketing campaigns. By creating "KPI-measured creatives" and optimizing designs for "conversion," the designer contributes directly to measurable business outcomes like lead generation, customer acquisition cost (CAC), and return on ad spend (ROAS). The focus on "owning and growing a key acquisition channel" highlights the potential for significant business impact.

Growth Opportunities:

Channel Ownership & Scaling: Opportunity to "own and grow a key acquisition channel" (affiliate and paid media) provides a path for specialized growth and leadership within marketing operations.
Skill Development: Exposure to "leading affiliate, display and programmatic platforms," combined with "performance marketing and data-driven design decisions," offers chances to deepen expertise in digital advertising and analytics.
Industry Expertise: Working in a "fintech and regulated trading environment" allows for specialized knowledge development in a dynamic and complex industry.
Cross-functional Exposure: Collaboration with CRO and Data teams can lead to understanding broader business optimization strategies and data analysis techniques.

📝 Enhancement Note: The growth opportunities are tied to specialization within performance marketing and operations, rather than a traditional ladder into pure management. The emphasis is on deepening expertise and taking on more responsibility for specific business functions.

🌐 Work Environment

Office Type: Fully Remote. This offers flexibility and the ability to work from anywhere within Serbia.

Office Location(s): Serbia. This designation allows for talent acquisition across the entire country, leveraging local expertise and potentially a favorable cost of living.

Workspace Context:

Remote Collaboration: The work environment is designed for effective remote collaboration, likely utilizing a suite of digital communication and project management tools.
Access to Tools: Access to "standard design tools (e.g. Figma, Adobe Creative Suite, AI integrations and tools)" is expected, along with potential exposure to "leading affiliate, display and programmatic platforms."
Team Interaction: While remote, there are opportunities to "collaborate with experienced teams across Marketing, Data, Creative, CRO and Compliance," fostering a connected and engaged work experience despite the distance.

Work Schedule: As a contractor, the work schedule may offer flexibility, but a commitment to meeting campaign deadlines and collaborating with teams in potentially different time zones within Serbia (e.g., Belgrade) is implied. An average of 40 hours per week is the standard expectation.

📝 Enhancement Note: The fully remote nature of the role is a key aspect, requiring self-discipline and strong communication skills. The company's commitment to collaboration implies a culture that actively bridges the gap created by remote work, likely through structured communication channels and team activities.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Likely a review of CV and portfolio to assess skills, experience, and fit with the company's industry and remote work model.
Skills Assessment: A practical design challenge or portfolio review session focused on campaign conceptualization, template design, and adaptation for regulated environments. This may involve presenting case studies from the portfolio.
Cross-functional Interviews: Discussions with marketing, brand, and potentially compliance stakeholders to evaluate understanding of marketing principles, brand consistency, and regulatory awareness.
Final Interview: May involve a discussion about the candidate's strategic approach to design in a performance-driven, regulated fintech context, and how they envision contributing to Trade Nation's growth channels.

Portfolio Review Tips:

Showcase Fintech/Regulated Experience: Prioritize projects that demonstrate experience in fintech, financial services, or similarly regulated industries. If direct experience is limited, highlight transferable skills and a clear understanding of compliance needs.
Highlight Campaign Performance: Include examples where design directly contributed to measurable KPIs (conversion rates, engagement, click-through rates). Quantify impact where possible.
Demonstrate Template & Workflow Skills: Showcase examples of scalable templates, design systems, or a structured approach to managing creative assets and workflows. Explain the process and benefits.
Visual Storytelling: Clearly articulate the problem, your solution, and the outcome for each project. Explain your design rationale, focusing on how it addressed marketing objectives and audience needs.
Compliance Awareness: If possible, include examples that show an understanding of regulatory constraints and how you incorporated them into design solutions.

Challenge Preparation:

Fintech Marketing Context: Research Trade Nation's current marketing campaigns, target audience, and competitor landscape. Understand their product offerings and value propositions.
Design for Regulation: Be prepared to discuss how you approach design challenges in a compliance-heavy environment, balancing creative appeal with regulatory requirements.
Performance Metrics: Familiarize yourself with key marketing metrics relevant to paid social, display, and affiliate channels, and be ready to discuss how design impacts these.
Tool Proficiency: Be ready to discuss your experience with Figma, Adobe Creative Suite, and any AI design tools.

📝 Enhancement Note: The interview process will likely assess not just creative talent but also the candidate's operational mindset, ability to work within constraints, and understanding of performance marketing within a regulated industry. The portfolio review is a critical stage.

🛠 Tools & Technology Stack

Primary Tools:

Figma: Essential for collaborative design, prototyping, and maintaining design systems.
Adobe Creative Suite: Including Photoshop for image editing, Illustrator for vector graphics, and potentially InDesign for collateral design.
AI Integrations and Tools: Proficiency with AI-assisted design tools is a plus, indicating an interest in leveraging new technologies for efficiency and creativity.

Analytics & Reporting:

Familiarity with performance marketing platforms (e.g., Google Ads, social media ad managers, programmatic platforms) is expected.
Understanding how to interpret data from these platforms to inform design decisions. CRM & Automation:
While not explicitly listed, an understanding of how design assets are used within marketing automation workflows and CRM systems can be beneficial.
Experience with systems that manage marketing collateral and campaign deployment.

📝 Enhancement Note: The emphasis on Figma and Adobe Creative Suite suggests a modern design workflow. The mention of "AI integrations" indicates a forward-looking approach to design tools and efficiency. Candidates should be prepared to discuss their experience with these specific tools and how they leverage them for campaign execution and optimization.

👥 Team Culture & Values

Operations Values:

Performance-Oriented: A strong emphasis on "KPI-measured creatives" and "performance marketing" indicates a culture that values measurable results and continuous improvement.
Compliance-Driven: Operating within "financial promotions standards" means that adherence to regulations and risk management is a core value.
Collaborative & Cross-Functional: The role requires working closely with various teams, highlighting the importance of teamwork, communication, and shared goals.
Efficiency & Scalability: The focus on "scalable templates," "design systems," and "optimisation of design workflows" points to a value placed on creating efficient and repeatable processes.

Collaboration Style:

Integrated Teamwork: Designers are expected to be integrated members of cross-functional teams, contributing their expertise to broader marketing and product initiatives.
Feedback & Iteration: A culture that likely embraces feedback loops to refine creatives and ensure alignment with performance goals and brand guidelines.
Proactive Communication: Given the remote nature and cross-functional collaboration, proactive and clear communication is essential for success.

📝 Enhancement Note: The culture likely blends creative innovation with a structured, results-driven, and compliant operational framework, common in regulated industries like fintech.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Creativity with Compliance: The primary challenge will be to create engaging and effective marketing materials while strictly adhering to financial promotions standards and risk warnings.
Data Interpretation for Design: Translating performance data into actionable design improvements requires strong analytical skills and a strategic mindset.
Remote Collaboration Management: Effectively collaborating with distributed teams and stakeholders without in-person interaction demands excellent communication and organizational skills.
Pace of Fintech: The fintech industry is dynamic; staying updated with market trends, platform changes, and new design technologies while maintaining high output can be demanding.

Learning & Development Opportunities:

Performance Marketing Expertise: Deepen understanding of paid social, display, search, and affiliate marketing channels and how design directly impacts their performance.
Fintech & Regulatory Acumen: Gain specialized knowledge of the financial services industry, trading platforms, and regulatory compliance, which is highly transferable.
Design System & Workflow Mastery: Develop advanced skills in building and managing design systems and optimizing creative production workflows for efficiency and scalability.
Exposure to Advanced Platforms: Work with "leading affiliate, display and programmatic platforms," providing hands-on experience with cutting-edge marketing technologies.

📝 Enhancement Note: The role offers significant opportunities for specialization in performance marketing design within a niche but lucrative industry. The challenges are directly linked to gaining expertise in compliance and data-driven creative execution.

💡 Interview Preparation

Strategy Questions:

"How do you approach designing marketing creatives for a regulated industry like fintech, balancing brand appeal with compliance requirements?" (Prepare by referencing your experience with claims libraries, risk warnings, and specific examples of compliant yet effective designs.)
"Describe your process for translating marketing objectives and complex financial product information into clear, engaging visual assets." (Be ready to walk through a case study from your portfolio, detailing your thought process from brief to final creative.)
"How do you use performance data (KPIs) to inform and iterate on your design work for marketing campaigns?" (Prepare examples of how you've analyzed campaign results to make design adjustments and improve performance.) Company & Culture Questions:
"What interests you about Trade Nation and the fintech trading space?" (Research Trade Nation's mission, values, and recent news. Show genuine interest in the industry.)
"How do you ensure brand consistency across multiple channels and markets, especially in a remote environment?" (Discuss your experience with brand guidelines, design systems, and communication strategies.)
"Describe your experience working with cross-functional teams (e.g., Marketing, Product, Compliance). How do you manage feedback and differing priorities?" (Highlight your collaboration skills and ability to navigate stakeholder relationships.) Portfolio Presentation Strategy:
Curate Selectively: Choose 3-5 of your strongest projects that best represent the skills required for this role, particularly those involving campaigns, templates, and regulated industries.
Tell a Story: For each project, clearly outline the objective, your role, the challenges, your creative process, the tools used, and the measurable results achieved. Quantify impact wherever possible.
Highlight Process: Emphasize your workflow, how you adapted to constraints (like compliance), and how you used data or feedback to refine your designs.
Demonstrate Tool Proficiency: Be prepared to discuss your expertise with Figma, Adobe Creative Suite, and any AI tools, showcasing how you leverage them effectively.
Address Compliance: Be ready to speak to your understanding of financial promotions standards and how you incorporate them into your design process.

📝 Enhancement Note: The interview will assess your ability to blend creative talent with a strong operational and compliance-focused mindset, essential for success in Trade Nation's environment.

📌 Application Steps

To apply for this Marketing Designer position:

Submit your application, including your CV and a link to your online portfolio, through the Workable application portal.
Portfolio Customization: Ensure your portfolio prominently features work relevant to campaign design, template creation, and any experience in fintech or regulated environments. Tailor your case studies to highlight performance metrics and problem-solving.
Resume Optimization: Highlight keywords from the job description such as "Fintech," "Figma," "Adobe Creative Suite," "Campaign Conceptualization," "KPI-measured creatives," "Compliance," and "B2B Marketing." Quantify achievements where possible.
Interview Preparation: Practice articulating your design process, your understanding of performance marketing, and your approach to working within regulated industries. Be ready to discuss your portfolio in detail and answer hypothetical scenario questions.
Company Research: Thoroughly research Trade Nation, its products, target audience, and competitive landscape. Understand their brand voice and marketing approach to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Marketing Designer