Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Trade Nation

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-14

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Design and develop visually compelling, KPI-measured marketing creatives for diverse channels, including paid social, display, search, and OOH, with a strong focus on fintech audiences.

• Ensure brand consistency and adherence to financial promotion standards across all marketing materials and campaign rollouts.

• Collaborate with cross-functional teams (marketing, product, brand) to translate complex financial products into clear, engaging visual narratives.

• Manage and optimize design workflows, maintain scalable templates, and contribute to the evolution of the design system.

• Adapt and localize creative assets for various markets, demonstrating a solid understanding of audience targeting, conversion principles, and brand positioning within a regulated environment.

📝 Enhancement Note: While the title is "Marketing Designer," the responsibilities heavily lean into a specialized role within Marketing Operations or Creative Operations, focusing on the execution and optimization of marketing campaigns through design. The emphasis on KPI measurement, financial promotion standards, and collaboration with marketing objectives indicates a strategic design function rather than purely aesthetic creation.

📈 Primary Responsibilities

• Conceptualize and design high-impact, KPI-measured creative assets for paid social, display, search, OOH, and partner channels, specifically tailored for fintech audiences.

• Translate marketing objectives and complex financial product information into clear, engaging, and compliant visual communication materials.

• Develop and maintain scalable templates for campaign rollouts, presentations, marketing collateral, and design system components to ensure brand consistency and efficiency.

• Optimize design workflows and processes to enhance efficiency, consistency, and the overall quality of creative output, working closely with marketing and brand teams.

• Collaborate effectively with cross-functional teams, including marketing, product, and brand, to align on messaging, brand guidelines, performance goals, and compliance requirements.

• Adapt and localize creative assets for multiple markets and audiences, ensuring brand integrity and relevance while adhering to local financial promotion regulations.

• Operate fluently within financial promotions standards, treating claims libraries and risk warnings as defined inputs for all creative development.

• Support the organization and optimization of design workflows, contributing to a culture of continuous improvement within the creative operations function.

📝 Enhancement Note: The responsibilities highlight a need for a designer who understands not just aesthetics but also the strategic and operational aspects of marketing campaign execution, particularly within a regulated financial services environment. The emphasis on "KPI-measured creatives" and "optimisation of design workflows" suggests a results-oriented approach and a focus on operational efficiency.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, marketing fundamentals, and the financial services industry is expected, typically gained through formal education or equivalent professional experience.

Experience: Minimum of 2 years of experience in a design role, with a significant portion within the fintech or financial services sector (trading platforms, SaaS, or related industries). Experience with B2B marketing or B2B-focused brands is a notable advantage.

Required Skills:

• Proven ability to conceptualize and execute multi-channel marketing campaigns, demonstrated through a strong portfolio.

• Proficiency in standard design tools, including Figma, Adobe Creative Suite, and familiarity with AI integrations and tools for design enhancement.

• Solid understanding of marketing principles, including audience targeting, conversion optimization, and brand positioning within the fintech sector.

• Experience in creating and managing scalable templates, design systems, or structured design workflows to ensure consistency and efficiency.

• Demonstrated comfort and capability working within a regulated, compliance-heavy environment, particularly concerning financial promotions.

• Excellent visual communication skills, with the ability to translate complex financial products into clear and engaging designs.

• Strong grasp of marketing fundamentals, including audience segmentation, conversion drivers, and maintaining brand consistency across all touchpoints. Preferred Skills:

• Experience working in fast-paced, product-led, or growth-focused environments.

• Basic motion graphics or video editing skills for creating dynamic campaign assets.

• Familiarity with performance marketing strategies and making data-driven design decisions.

• Background in B2B marketing or experience with B2B-focused brands.

📝 Enhancement Note: The requirement for a "strong portfolio demonstrating campaign conceptualisation and execution across multiple channels" is critical. Candidates should be prepared to showcase projects that highlight their ability to meet marketing objectives, work within brand guidelines, and adapt designs for different platforms and audiences, especially in a regulated context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2 years of design experience, with a focus on fintech or financial services projects.

• Include case studies demonstrating campaign conceptualization and execution across multiple channels (e.g., paid social, display, OOH).

• Highlight projects that illustrate an understanding of marketing principles, audience targeting, and conversion optimization.

• Present examples of creating and managing scalable templates, design systems, or structured design workflows.

• Demonstrate the ability to adapt and localize creative assets for different markets while maintaining brand integrity and adhering to regulatory standards. Process Documentation:

• Provide examples of how you have organized and optimized design workflows to improve efficiency and consistency in previous roles.

• Showcase experience in maintaining and extending scalable templates and design system components.

• Illustrate your approach to collaborating with cross-functional teams to align on messaging, brand guidelines, and performance goals within a project lifecycle.

• Detail your understanding and application of financial promotions standards and risk warning requirements in your design process.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should curate their submissions to explicitly demonstrate their experience in a regulated financial environment and their ability to contribute to the operational efficiency of the marketing design function, not just their artistic talent.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Marketing Designer with 2-5 years of experience in London, a competitive salary range is estimated to be between £45,000 and £65,000 per annum. This estimate considers the specialized fintech/financial services experience and the hybrid work model.

Benefits:

• Competitive salary and a discretionary annual bonus, reflecting performance and company success.

• Comprehensive private healthcare coverage for employees.

• Robust insurance package including Life Insurance, Critical Illness cover, and Income Protection cover for enhanced security.

• Active Lifestyle allowance to support employee well-being and fitness.

• Annual leave allowance exceeding the minimum statutory entitlement, promoting work-life balance.

• Up to 3 weeks allowance to work from any location, offering significant flexibility and global work opportunities.

• Enhanced parental leave packages, supporting employees during significant life events.

Working Hours: Standard full-time hours are expected, likely around 40 hours per week, with a hybrid work arrangement allowing for a balance between in-office collaboration and remote work.

📝 Enhancement Note: The salary estimate is based on publicly available data for similar roles in London, factoring in the specific industry (Fintech/Financial Services) and the experience level. The benefits package is extensive, indicating a company that values employee well-being and offers strong support. The "work from anywhere" allowance is a significant perk for flexible professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Trade Nation operates within the Fintech and Financial Services industry, specifically focusing on online trading platforms. This sector is characterized by rapid innovation, a strong emphasis on compliance and regulation, and a data-driven approach to growth and customer acquisition.

Company Size: While specific numbers are not provided, the mention of a "creative team" and cross-functional collaboration suggests a medium to large organization with established departments and processes. This size typically allows for specialized roles like Marketing Designer while still offering opportunities for broad impact.

Founded: Founded in 2008, Trade Nation has over a decade of experience in the financial trading sector, indicating a stable and established company with a proven track record in a competitive market. This history suggests a company that understands market dynamics and client needs.

Team Structure:

• The Marketing Designer will be part of the broader creative team, likely working closely with marketing managers, content creators, and brand specialists.

• Collaboration is expected to be cross-functional, involving marketing, product development, and brand management teams to ensure unified campaign messaging and brand consistency.

• Reporting lines are likely within a marketing or creative department, with a clear hierarchy that supports efficient project management and decision-making. Methodology:

• Trade Nation likely employs data-driven methodologies for marketing and design, focusing on KPI measurement to assess campaign effectiveness and inform future strategies.

• Workflow planning and optimization are crucial, especially given the regulated nature of the industry, ensuring efficient and compliant creative production.

• Automation and efficiency practices are probably integrated to streamline repetitive design tasks and accelerate campaign deployment.

Company Website: https://www.tradenation.com/

📝 Enhancement Note: The company's focus on fintech and trading implies a dynamic, fast-paced environment where design must be both visually appealing and strategically aligned with business objectives and regulatory requirements. The company's age suggests stability and established processes, which can be beneficial for operational roles.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring 2-5 years of experience. It's an execution-focused role with significant responsibility for translating strategic marketing goals into tangible creative assets. The role offers a pathway to becoming a Senior Marketing Designer or a specialist in areas like performance marketing design or design systems.

Reporting Structure: The Marketing Designer will likely report to a Creative Lead, Design Manager, or Head of Marketing. This structure provides guidance and oversight while allowing for creative autonomy within defined project parameters. Collaboration with marketing, product, and brand teams is a key aspect of the day-to-day interaction.

Operations Impact: The Marketing Designer's work directly impacts Trade Nation's ability to acquire and retain customers by creating compelling marketing materials that drive engagement, conversions, and brand perception. Their contribution to KPI-measured creatives directly influences marketing ROI and campaign success.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in performance marketing design, data-driven creative optimization, and advanced template/design system development.

• Industry Specialization: Become a subject matter expert in visual communication for the fintech and financial services sectors, understanding unique market nuances and regulatory considerations.

• Leadership Potential: Progress to a Senior Marketing Designer role, mentoring junior designers, leading creative projects, or specializing in areas like UX/UI for marketing platforms. Opportunities to contribute to broader marketing strategy and campaign planning may also arise.

📝 Enhancement Note: The role offers substantial growth potential within a specialized industry. Candidates should look for opportunities to expand their skill set in performance analytics and regulatory compliance, which are highly valued in fintech.

🌐 Work Environment

Office Type: The role is described as "Hybrid," indicating a mix of remote work and in-office presence. This suggests a modern work environment that balances flexibility with the need for in-person collaboration.

Office Location(s): The primary office location is London, England. Specific details about office amenities or accessibility would need to be confirmed directly, but London locations generally offer excellent transport links.

Workspace Context:

• The workspace is likely designed to foster collaboration, with shared creative spaces and meeting rooms for cross-functional team discussions.

• Access to standard design tools and technology is expected, including high-performance workstations and relevant software licenses.

• Opportunities for interaction with the broader marketing and creative teams will be frequent, facilitating knowledge sharing and idea generation.

Work Schedule: A standard full-time schedule is anticipated, with flexibility offered through the hybrid model. This arrangement is well-suited for operations professionals who need to balance focused design work with collaborative meetings and project deadlines.

📝 Enhancement Note: The hybrid model offers a desirable work-life balance. Candidates should consider how they can best contribute to team cohesion and creative synergy when working both remotely and in the office.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess alignment with the role's requirements, particularly experience in fintech and multi-channel campaign design.

• Portfolio Presentation: A session where you present your portfolio, discussing specific projects, your design process, how you met campaign objectives, and your experience with KPI measurement and regulatory compliance.

• Technical/Skills Assessment: Potentially a short design task or a discussion about your proficiency with Figma, Adobe Creative Suite, and AI design tools, focusing on practical application.

• Team/Hiring Manager Interview: An in-depth discussion about your experience, problem-solving approach, understanding of marketing principles, and cultural fit within the Trade Nation team.

• Final Interview: May involve senior leadership to discuss strategic alignment and long-term potential.

Portfolio Review Tips:

• Focus on Impact: Highlight quantifiable results (KPIs achieved, conversion rates improved) and how your design decisions contributed to them.

• Demonstrate Process: Clearly articulate your design process, from initial brief and concept development to final execution and localization, emphasizing your problem-solving approach.

• Showcase Versatility: Include a range of projects demonstrating your ability to design for different channels (social, display, OOH) and target audiences, especially within the fintech context.

• Address Compliance: If possible, include examples where you successfully navigated regulatory requirements or financial promotion standards in your designs.

• Tool Proficiency: Be ready to discuss your expertise with Figma, Adobe Creative Suite, and any AI tools used, explaining how they enhance your workflow.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating a concept for a new campaign or adapting an existing asset for a different market or regulatory requirement.

• Focus on demonstrating your ability to work efficiently under a time constraint while maintaining high creative standards and adhering to brand guidelines.

• Practice articulating your design rationale and strategic thinking clearly and concisely, as if presenting to marketing stakeholders.

📝 Enhancement Note: The portfolio review is a critical stage. Candidates should prepare a concise and impactful presentation that directly addresses the requirements of the role, emphasizing their ability to deliver results in a regulated financial environment.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems. Proficiency in Figma is a key requirement.

• Adobe Creative Suite: Includes Photoshop for image editing and manipulation, Illustrator for vector graphics, and potentially After Effects for motion graphics and Adobe Premiere Pro for video editing.

• AI Integrations and Tools: Familiarity with AI-powered design tools for tasks such as image generation, asset optimization, or workflow automation is preferred.

Analytics & Reporting:

• While not a primary design tool, understanding how to interpret data from analytics platforms (e.g., Google Analytics, social media analytics) to inform design decisions is beneficial.

• Familiarity with performance marketing metrics and how they relate to creative effectiveness. CRM & Automation:

• Basic understanding of how marketing designs integrate with CRM systems and marketing automation platforms (e.g., email marketing tools, ad platforms) to ensure seamless campaign execution.

• Knowledge of how to create assets compatible with various digital advertising platforms.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. Candidates with experience in AI-assisted design tools will have a competitive edge, reflecting the industry's move towards more efficient and innovative creative processes.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using performance metrics and analytics to guide creative choices and measure campaign success, ensuring designs are not only aesthetically pleasing but also effective.

• Efficiency and Optimization: A commitment to streamlining design workflows, utilizing templates and design systems, and continuously seeking ways to improve the speed and quality of creative output.

• Collaboration and Communication: Valuing open communication and close collaboration with marketing, product, and brand teams to ensure alignment and achieve shared objectives.

• Compliance and Integrity: A rigorous approach to adhering to financial promotion standards and regulatory requirements, ensuring all creative materials are accurate and compliant.

• Innovation and Adaptability: Embracing new design tools and techniques, staying abreast of industry trends, and adapting designs to evolving market needs and technological advancements.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with various departments, requiring strong communication skills to understand diverse needs and translate them into visual solutions.

• Feedback-Driven Improvement: A culture that encourages constructive feedback on designs to refine campaigns and enhance overall effectiveness.

• Knowledge Sharing: Opportunities to share best practices, design insights, and learnings with colleagues to foster a collective growth environment.

📝 Enhancement Note: The company culture appears to be a blend of creative energy and operational discipline, driven by data and a strong sense of responsibility within the regulated financial sector.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Compliance: The primary challenge will be to create engaging and innovative designs while strictly adhering to the complex financial promotions standards and regulatory requirements of the fintech industry.

• Fast-Paced Environment: Working in a product-led or growth-focused environment means adapting quickly to new campaigns, market shifts, and design requests with tight deadlines.

• Data Integration: Effectively translating performance data and marketing objectives into actionable design strategies and demonstrating the ROI of design decisions.

• Localization Nuances: Adapting creative assets for different international markets requires cultural sensitivity and an understanding of diverse audience preferences and local regulations.

Learning & Development Opportunities:

• Specialized Fintech Design: Gain deep expertise in designing for the unique demands of the financial services and trading sectors, including understanding user psychology and regulatory constraints.

• Performance Marketing Design: Develop advanced skills in creating and optimizing creative assets specifically for performance marketing channels, learning how to maximize conversion rates through design.

• Design Systems and Scalability: Contribute to and expand sophisticated design systems, learning best practices for creating scalable, maintainable design assets that support rapid campaign deployment.

• AI in Design: Explore and implement AI-powered tools to enhance design efficiency, explore new creative avenues, and stay at the forefront of design technology.

📝 Enhancement Note: The role offers a significant opportunity to specialize in a high-demand niche within the design field. Overcoming the challenge of balancing creativity with strict compliance will be a key growth area.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a marketing campaign for a new trading product, considering both user engagement and regulatory compliance?" (Focus on your process, understanding of the target audience, and how you'd incorporate risk warnings.)

• "Describe a time you had to adapt a creative asset for multiple international markets. What were the key considerations, and how did you ensure brand consistency and local relevance?" (Highlight your localization experience and understanding of cultural nuances.)

• "How do you use data and KPIs to inform your design decisions and measure the success of your creative work?" (Prepare examples of data-driven design choices and their impact.) Company & Culture Questions:

• "What interests you about Trade Nation and the fintech industry specifically?" (Research Trade Nation's mission, values, and recent developments. Show genuine interest in the sector.)

• "How do you handle constructive criticism or feedback on your designs from marketing or compliance teams?" (Emphasize your collaborative approach and willingness to iterate based on input.)

• "How do you stay updated on design trends and new tools, particularly those relevant to performance marketing and regulated industries?" (Show initiative in continuous learning.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to tell a story for each project: the objective, your role, the challenge, your process, the solution, and the results (quantifiable where possible).

• Highlight Key Skills: Ensure your presented projects clearly demonstrate your proficiency in Figma, Adobe Creative Suite, campaign conceptualization, multi-channel execution, and working within regulated environments.

• Focus on Fintech: Prioritize projects that showcase your experience in the financial services sector or similar regulated industries. If direct experience is limited, explain how your transferable skills apply.

• Be Prepared for Questions: Anticipate questions about your design choices, how you collaborated with stakeholders, and your understanding of marketing and compliance.

📝 Enhancement Note: Be ready to discuss your process in detail, not just the final output. The interviewers will be looking for how you think, collaborate, and navigate the specific challenges of designing for a regulated financial services company.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on Workable, ensuring all requested fields are completed accurately.

• Portfolio Customization: Tailor your portfolio to prominently feature projects demonstrating your experience in fintech/financial services, multi-channel campaign execution, and adherence to regulatory standards. Highlight your proficiency with Figma and Adobe Creative Suite.

• Resume Optimization: Ensure your resume clearly articulates your 2+ years of relevant experience, emphasizing achievements and responsibilities related to KPI-measured creatives, template management, and cross-functional collaboration within regulated environments.

• Interview Preparation: Practice presenting your portfolio, focusing on explaining your design process, strategic thinking, and the impact of your work. Prepare to discuss your understanding of marketing fundamentals and compliance requirements.

• Company Research: Thoroughly research Trade Nation, its services, target audience, and recent marketing efforts. Understand their brand positioning and how your design skills can contribute to their growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.