Marketing Designer at Trade Nation

📍 Job Overview

Job Title: Marketing Designer

Company: Trade Nation

Location: Bulgaria

Job Type: CONTRACTOR

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-14

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

Design and conceptualize visually compelling marketing creatives that are measured against Key Performance Indicators (KPIs) across paid social, display, search, Out-of-Home (OOH), and partner channels, directly supporting Go-To-Market (GTM) strategies.
Translate complex financial product information and marketing objectives into clear, engaging visual solutions specifically tailored for fintech and financial services audiences, ensuring effective communication of value propositions.
Develop and maintain scalable templates, design system components, and marketing collateral to ensure brand consistency and streamline campaign rollouts, enhancing operational efficiency.
Collaborate closely with cross-functional teams, including marketing, product, brand, data, CRO, and compliance, to align messaging, brand guidelines, and performance goals, fostering a cohesive GTM approach.
Adapt and localize creative assets for diverse international markets and audiences while strictly adhering to financial promotions standards, claims libraries, and risk warnings, ensuring compliance and brand integrity.

📝 Enhancement Note: While the title is "Marketing Designer," the responsibilities strongly indicate a role within Marketing Operations or Creative Operations, focusing on the execution and optimization of marketing assets within a regulated fintech environment. The emphasis on KPI measurement, scalable templates, design systems, and cross-functional collaboration aligns with operational efficiency and GTM support.

📈 Primary Responsibilities

Conceptualize, design, and execute KPI-measured creative assets for acquisition channels, including paid social, display advertising, search engine marketing (SEM), OOH advertising, and partner marketing initiatives.
Develop visually effective solutions that translate marketing objectives and complex financial product details into clear, engaging content for fintech and financial services audiences.
Create and manage scalable templates for campaign rollouts, presentations, and diverse marketing collateral, ensuring brand consistency and efficient asset deployment.
Support the organization and optimization of design workflows, leveraging AI tools and best practices to enhance efficiency, speed, and consistency across all creative output.
Collaborate with marketing, product, brand, data, CRO, and compliance teams to ensure alignment on messaging, brand guidelines, performance goals, and regulatory requirements.
Adapt and localize creative assets for multiple international markets, ensuring brand integrity and compliance with local financial promotion standards and risk warnings.
Maintain and extend scalable templates and design system components to foster a cohesive and efficient visual identity across all touchpoints.

📝 Enhancement Note: The responsibilities highlight a need for a designer who understands the operational aspects of marketing, including scalability, efficiency, and compliance within a regulated industry. The focus on "KPI-measured creatives" and "optimisation of design workflows" points to a performance-oriented role rather than purely aesthetic design.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is preferred, though not explicitly stated. Equivalent practical experience will be strongly considered.

Experience: A minimum of 2-5 years of professional experience in marketing design, with a specific focus on the fintech or financial services industry.

Required Skills:

Proven experience in fintech or financial services (trading platforms, SaaS, or related industries) is essential.
A strong portfolio demonstrating successful campaign conceptualization and execution across multiple marketing channels (paid social, display, search, OOH, partner).
Solid understanding of core marketing principles, including audience targeting, conversion optimization, brand positioning, and Go-To-Market (GTM) strategy alignment.
Experience in creating and managing scalable templates, design systems, or structured design workflows to enhance operational efficiency.
Proficiency in industry-standard design tools such as Figma, Adobe Creative Suite, and familiarity with AI integrations and tools for design enhancement.
Comfort and demonstrated ability to operate fluently within a regulated, compliance-heavy environment, understanding financial promotions standards.
A solid grasp of marketing fundamentals, including audience segmentation, conversion funnels, and maintaining brand consistency across all assets. Preferred Skills:
Experience working in fast-paced, product-led growth (PLG) or high-growth environments.
Basic motion graphics or video editing skills for creating dynamic campaign assets.
Familiarity with performance marketing principles and making data-driven design decisions.
Background in B2B marketing or experience working with B2B-focused brands.

📝 Enhancement Note: The "2 years+ Experience" requirement is expanded to "2-5 years" to reflect a mid-level designer role. The emphasis on "compliance-heavy environment" and "financial promotions standards" is critical and warrants explicit mention in required skills. The inclusion of AI tools in proficiency is a modern addition.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Demonstrate a strong track record of campaign conceptualization and execution across multiple digital and traditional marketing channels, showcasing strategic thinking behind creative choices.
Include case studies that highlight your ability to translate marketing objectives and complex financial product information into clear, engaging visual solutions tailored for specific audiences.
Showcase examples of creating and managing scalable templates, design systems, or structured design workflows that have improved efficiency and ensured brand consistency.
Present work that adheres to strict brand guidelines and regulatory compliance, especially within the fintech or financial services sector.
Provide evidence of adapting and localizing creative assets for different markets, demonstrating an understanding of cultural nuances and market-specific requirements. Process Documentation:
Illustrate your approach to organizing and optimizing design workflows, detailing how you ensure efficiency, consistency, and speed in asset production.
Provide examples of how you have contributed to or maintained design systems and scalable templates, explaining their impact on brand integrity and operational scalability.
Detail your methods for collaborating with cross-functional teams (marketing, product, compliance) to ensure creative aligns with strategic goals and regulatory requirements.
Showcase your understanding of performance metrics and how you use data (e.g., KPIs, conversion rates) to inform design decisions and iterate on creative assets.

📝 Enhancement Note: The portfolio requirements are tailored to a "Marketing Designer" role with operational and compliance demands. Emphasis is placed on showcasing process-oriented skills like workflow management, design systems, and data-driven design, which are crucial for operations professionals.

💵 Compensation & Benefits

Salary Range: As a contractor role based in Bulgaria, the salary will be competitive within the Bulgarian market for experienced Marketing Designers, likely ranging from 1,500 BGN to 3,500 BGN per month, depending on experience, specific skills, and the nature of the contracting arrangement.

Benefits: As a contractor, standard employee benefits may not apply. However, Trade Nation may offer:

Competitive contract rate reflective of market standards.
Opportunity for long-term engagement and potential for contract extension based on performance.
High level of ownership and impact on key acquisition channels.
Exposure to leading affiliate, display, and programmatic platforms.
Collaboration with experienced teams across Marketing, Data, Creative, CRO, and Compliance.
Opportunity to develop and scale a growing affiliate marketing function within a dynamic fintech environment.
Work in an international fintech and regulated trading environment.

Working Hours: The role is expected to require approximately 40 hours per week, aligning with standard full-time work. Flexibility may be offered, but consistent availability for collaboration with international teams across different time zones is anticipated.

📝 Enhancement Note: Salary is estimated based on research for contractor Marketing Designer roles in Bulgaria. The benefits are extrapolated from the "Nice to Have" section of the provided description, framed as potential advantages for a contractor. The working hours are based on the AI-derived 40-hour estimate.

🎯 Team & Company Context

🏢 Company Culture

Industry: Trade Nation operates within the Fintech and Financial Services sector, specifically focusing on online trading platforms. This industry is characterized by rapid technological advancement, stringent regulatory oversight, and a strong emphasis on data-driven decision-making and customer trust. The company's focus on "financial promotions standards" and "compliance-heavy environment" underscores this.

Company Size: Trade Nation is a growing company, likely falling into the 50-200 employee range based on typical operations for a fintech firm with international reach. This size suggests a dynamic environment where individual contributions have a significant impact, but also where established processes and team collaboration are crucial for success.

Founded: While the founding date is not provided, Trade Nation has established itself as a player in the online trading space. Its operations in a regulated environment indicate a history of building trust and robust systems.

Team Structure:

The Marketing Designer will be part of a Creative team, working closely with Marketing, Product, Brand, Data, CRO (Conversion Rate Optimization), and Compliance departments.
The reporting structure is likely to involve a Creative Lead or Marketing Manager who oversees campaign execution and brand consistency.
Cross-functional collaboration is a cornerstone of this role, requiring seamless interaction with teams focused on performance metrics, user experience, and regulatory adherence. Methodology:
Data Analysis and Insights: The role is expected to leverage data from performance marketing, conversion tracking, and user behavior to inform design decisions and optimize creative assets.
Workflow Planning and Optimization: A key aspect is supporting the organization and optimization of design workflows to improve efficiency, speed, and consistency, especially within a regulated context.
Automation and Efficiency: While not explicitly stated for design, the broader company ethos likely values automation and efficiency, which the designer can contribute to through scalable templates and design systems.

Company Website: https://www.tradenation.com/

📝 Enhancement Note: Inferences about company size and team structure are based on typical fintech operations and the collaborative nature of the role described. The industry context is crucial for understanding the regulatory pressures and data-driven approach expected.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer (2-5 years of experience). It requires independent execution of design tasks, conceptualization skills, and the ability to manage multiple projects simultaneously. The role demands not only creative talent but also an understanding of marketing objectives, performance metrics, and operational efficiency within a regulated industry.

Reporting Structure: The Marketing Designer will likely report to a Marketing Manager or Creative Lead. They will collaborate extensively with peers in marketing, product development, data analytics, and compliance teams. This structure emphasizes a blend of individual contribution and cross-functional teamwork.

Operations Impact: The Marketing Designer plays a critical role in shaping the company's visual communication and brand perception, directly impacting customer acquisition and engagement through compelling, compliant marketing materials. Their work directly supports the success of acquisition channels and contributes to Trade Nation's overall Go-To-Market (GTM) strategy and revenue growth.

Growth Opportunities:

Channel Ownership & Specialization: Opportunity to own and grow key acquisition channels (e.g., affiliate, paid media) from a design perspective, developing deep expertise in performance marketing creative.
Skill Development: Potential to enhance skills in motion graphics, video editing, and data-driven design through hands-on project experience and collaboration with performance marketing teams.
Leadership Potential: With proven success in driving creative effectiveness and operational efficiency, there's potential to move into a senior designer role, lead creative projects, or specialize in areas like design systems or brand strategy within the fintech space.

📝 Enhancement Note: The growth opportunities are derived from the "Nice to Have" section and the general trajectory of a designer in a growing fintech company, focusing on specialization and impact.

🌐 Work Environment

Office Type: This is a Fully Remote position, offering the flexibility to work from any location within Bulgaria. The company likely utilizes digital collaboration tools to maintain team cohesion and productivity.

Office Location(s): While the role is remote, the company operates internationally, with a significant presence and likely headquarters in a major financial or tech hub (though not specified). The primary operational base for this role is Bulgaria.

Workspace Context:

Collaborative Environment: Despite being remote, the role emphasizes close collaboration with international teams. Expect regular virtual meetings, use of collaborative design platforms (like Figma), and active participation in team discussions.
Operations Tools and Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) and potentially project management or workflow tools will be provided or expected. Familiarity with AI design tools is also a plus.
Team Interaction: Interaction will be primarily digital, through platforms like Slack, email, video conferencing, and collaborative design tools, fostering a connected, albeit remote, team environment.

Work Schedule: The standard working hours are approximately 40 hours per week. While remote flexibility is a benefit, candidates should be prepared to align with the working hours of key stakeholders and teams, which may involve some overlap with international time zones.

📝 Enhancement Note: The description "TELECOMMUTE" and "Bulgaria" as the location clearly defines this as a remote role. The workspace context is inferred from the remote nature and the collaborative responsibilities.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A review of your resume and portfolio to assess relevant experience, skills, and creative output.
Portfolio Presentation & Discussion: An opportunity to present your portfolio, focusing on 2-3 key projects that demonstrate campaign conceptualization, execution, KPI measurement, and adaptation for regulated fintech environments. Be prepared to discuss your design process, decision-making, and the impact of your work.
Skills Assessment: This may involve a practical design challenge or a discussion around your proficiency with specific tools (Figma, Adobe Suite, AI tools) and your understanding of marketing principles and compliance.
Cross-functional Interview: An interview with members from marketing, compliance, or product teams to assess your ability to collaborate, understand business objectives, and navigate a regulated industry.
Final Interview: A discussion with a hiring manager or senior leader to evaluate cultural fit, long-term potential, and alignment with Trade Nation's values and growth objectives.

Portfolio Review Tips:

Curate Strategically: Select projects that best showcase your experience in fintech/financial services, multi-channel campaign design, and work within regulated environments. Highlight your ability to translate complex information into clear visuals.
Process Over Polish: While visual quality is important, emphasize your design process, problem-solving approach, and how you used data and collaboration to achieve results. Detail how you ensured compliance and brand integrity.
Quantify Impact: Whenever possible, use metrics (KPIs, conversion rates, engagement rates) to demonstrate the effectiveness of your designs. Explain how your creative contributed to marketing objectives.
Showcase Systems Thinking: Include examples of your work with templates, design systems, or workflow optimization, highlighting how these efforts improved efficiency and consistency.
Tailor to Trade Nation: Research Trade Nation's brand and current marketing efforts. Show how your skills and past work align with their needs and target audience.

Challenge Preparation:

Design Challenge: Expect a task that requires you to design a creative asset for a specific marketing channel (e.g., a paid social ad, a display banner) based on a given brief, possibly involving financial product information and compliance considerations.
Scenario-Based Questions: Prepare to answer questions about how you would approach designing for a regulated environment, collaborating with compliance teams, or adapting creatives for different markets.
Tool Proficiency: Be ready to discuss your experience with Figma, Adobe Creative Suite, and any AI design tools.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to present their skills and experience effectively for a role that blends creative design with operational and compliance requirements. The emphasis is on demonstrating process, impact, and regulatory understanding.

🛠 Tools & Technology Stack

Primary Tools:

Figma: Essential for collaborative design, prototyping, and creating scalable design systems. Proficiency in Figma is critical for real-time teamwork.
Adobe Creative Suite: A comprehensive suite of tools, including Photoshop for image editing, Illustrator for vector graphics, and potentially After Effects for motion graphics.
AI Design Tools: Familiarity with AI integrations and tools (e.g., for image generation, content enhancement, or workflow automation) is a significant advantage.

Analytics & Reporting:

While not a primary responsibility, an understanding of how design impacts performance metrics is key. Familiarity with analytics platforms (e.g., Google Analytics, platform-specific ad managers) to understand creative performance is beneficial.
Dashboarding Tools: Experience with tools that visualize performance data (e.g., Tableau, Power BI) can help in understanding the impact of creative work.

CRM & Automation:

Marketing Automation Platforms: Experience working with or providing assets for platforms like HubSpot, Marketo, or similar, which are used for email marketing and campaign automation.
Project Management Tools: Proficiency in tools like Asana, Trello, Jira, or Monday.com for managing design workflows and collaborating with teams.

📝 Enhancement Note: The tools listed are directly derived from the "Proficiency in standard design tools (e.g. Figma, Adobe Creative Suite, AI integrations and tools)" requirement and the context of marketing operations and performance marketing.

👥 Team Culture & Values

Operations Values:

Efficiency & Scalability: A strong focus on creating assets and workflows that are efficient to produce, scalable across multiple campaigns and markets, and maintainable over time.
Data-Driven Approach: Valuing decisions informed by performance data, KPIs, and user insights to optimize creative effectiveness and marketing ROI.
Compliance & Integrity: Upholding the highest standards of regulatory compliance in all creative output, especially within the financial services industry, ensuring accuracy and risk mitigation.
Collaboration & Communication: Fostering an open and communicative environment where cross-functional teams can work together effectively to achieve common goals.
Innovation: Encouraging the exploration of new design techniques, tools (like AI), and approaches to create impactful and engaging marketing materials.

Collaboration Style:

Cross-functional Integration: Actively engaging with marketing, product, data, and compliance teams to ensure creative initiatives are strategically aligned and meet all requirements.
Process-Oriented Feedback: A culture of providing and receiving constructive feedback on designs and workflows to drive continuous improvement and operational excellence.
Knowledge Sharing: Encouraging the sharing of best practices, design trends, and learnings from campaign performance to benefit the entire team and enhance collective expertise.

📝 Enhancement Note: These values are inferred from the job description's emphasis on compliance, KPI measurement, collaboration with multiple departments, and efficiency through scalable templates and workflows.

⚡ Challenges & Growth Opportunities

Challenges:

Navigating Regulatory Compliance: Consistently creating engaging marketing materials while strictly adhering to complex financial promotions standards and risk warnings requires meticulous attention to detail and a deep understanding of regulatory frameworks.
Balancing Creativity with Performance: Developing visually appealing and innovative designs that also meet specific KPIs and conversion goals for various marketing channels can be a demanding balance.
Adapting to Fast-Paced Fintech Environment: The fintech industry is dynamic; keeping pace with market trends, new product launches, and evolving marketing strategies requires agility and continuous learning.
Remote Collaboration: Effectively collaborating with diverse, international teams across different time zones requires strong communication skills and proficiency with digital collaboration tools.

Learning & Development Opportunities:

Specialization in Fintech Marketing: Deepen expertise in designing for the unique challenges and opportunities within the fintech and regulated trading sectors.
Performance Marketing Design: Gain advanced skills in creating creatives specifically optimized for channels like paid social, display, and programmatic advertising, understanding conversion funnels and A/B testing.
Design Systems & Workflow Optimization: Contribute to and expand the company's design systems and learn advanced techniques for optimizing creative production workflows for maximum efficiency.
AI in Design: Explore and integrate emerging AI tools and technologies into the design process to enhance creativity and productivity.

📝 Enhancement Note: Challenges are derived from the specific requirements of the role (regulation, KPI focus) and the industry context (fintech pace). Growth opportunities are linked to specialization and skill enhancement within the described role and industry.

💡 Interview Preparation

Strategy Questions:

"Describe your process for designing a marketing campaign creative for a regulated financial product. How do you ensure compliance while maintaining creative appeal?" (Focus on your step-by-step approach, risk assessment, and collaboration with compliance.)
"Walk us through a project from your portfolio where your design significantly impacted a key marketing KPI (e.g., conversion rate, click-through rate). What was your strategy, and how did you measure success?" (Prepare a case study emphasizing data, strategy, and measurable results.)
"How would you approach adapting a successful marketing creative for a new international market, considering cultural nuances and local regulations?" (Discuss your localization process, research methods, and stakeholder collaboration.) Company & Culture Questions:
"What interests you about Trade Nation and working in the fintech/financial services industry?" (Research Trade Nation's mission, values, and recent activities. Connect your interest to their specific market position.)
"How do you stay updated on design trends, marketing best practices, and regulatory changes relevant to financial promotions?" (Showcase your commitment to continuous learning and industry awareness.)
"Describe your experience working in a remote, collaborative environment. How do you ensure effective communication and contribution?" (Highlight your experience with digital collaboration tools and proactive communication strategies.) Portfolio Presentation Strategy:
Structure for Impact: Organize your portfolio presentation logically, perhaps by campaign type, industry focus, or skill demonstrated. For each project, clearly outline the challenge, your role, your process, the solution, and the results.
Highlight Fintech/Compliance Experience: Prioritize projects that showcase your experience in fintech, financial services, or similarly regulated industries. Explicitly discuss how you handled compliance requirements.
Showcase Scalability & Efficiency: Present examples of templates, design systems, or workflow improvements you've implemented. Explain how these initiatives enhanced efficiency and brand consistency.
Quantify Outcomes: Use numbers and metrics wherever possible to demonstrate the tangible impact of your design work on marketing objectives.
Engage and Discuss: Be prepared for interactive discussion. Treat the presentation as a conversation, inviting questions and elaborating on your thought process and decisions.

📝 Enhancement Note: These questions and tips are crafted to help candidates prepare for an interview that probes not only their creative skills but also their operational understanding, problem-solving abilities, and suitability for a regulated fintech environment.

📌 Application Steps

To apply for this Marketing Designer position:

Submit your application through the provided link on Workable.
Curate Your Portfolio: Select 3-5 of your strongest projects that best represent your experience in fintech/financial services, multi-channel campaign design, and handling regulatory compliance. Ensure your portfolio clearly demonstrates your design process, strategic thinking, and quantifiable results.
Optimize Your Resume: Tailor your resume to highlight your 2-5 years of relevant experience, specifically mentioning your work in fintech or financial services, proficiency in Figma and Adobe Creative Suite, and any experience with regulated environments or performance marketing. Use keywords from the job description.
Prepare Your Presentation: Practice walking through your selected portfolio pieces, focusing on how you translated marketing objectives into visual solutions, managed workflows, ensured compliance, and achieved KPIs. Be ready to discuss your design process and collaboration style.
Research Trade Nation: Familiarize yourself with Trade Nation's brand, their trading platforms, their target audience, and their current marketing efforts. Understand their position in the fintech market and their commitment to compliance.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Marketing Designer