Senior UX/UI Designer - Marketing

📍 Job Overview

Job Title: Senior UX/UI Designer - Marketing

Company: Truelogic

Location: São Paulo, Brazil

Job Type: FULL_TIME

Category: UX/UI Design, Marketing Operations

Date Posted: 2026-09-10

Experience Level: 5-10 years

Remote Status: Fully Remote

🚀 Role Summary

• Lead UX/UI design initiatives from discovery through delivery within a digital agency setting, focusing on creating intuitive and impactful digital experiences for clients.

• Conduct comprehensive user research, analyze data, and synthesize findings into actionable insights to inform strategic design decisions.

• Develop and present UX strategies, user journeys, information architecture, wireframes, and interactive prototypes for responsive web experiences.

• Collaborate closely with client stakeholders and internal cross-functional teams (Product, Strategy, Engineering, Design) to ensure alignment and successful project execution.

• Develop clear UX documentation to support collaboration, implementation, and ensure adherence to design standards.

📝 Enhancement Note: While this role is for a UX/UI Designer, its placement within a marketing context and a digital agency that emphasizes lifecycle marketing and growing digital experiences indicates a strong connection to Marketing Operations and GTM strategy. The focus on user-centered experiences that drive measurable business results is a core tenet of effective Marketing Operations.

📈 Primary Responsibilities

• Execute end-to-end UX/UI design processes, from initial client discovery and user research to final delivery and implementation support.

• Conduct qualitative and quantitative user research, including interviews, surveys, and usability testing, to deeply understand user needs, behaviors, and pain points.

• Analyze client business objectives, user data, and competitive landscapes to define robust UX strategies and design frameworks.

• Craft detailed user journeys, information architecture, site maps, user flows, and storyboards to map out optimal user interactions and content structures.

• Produce high-fidelity wireframes and interactive prototypes using Figma to visualize and test design concepts for responsive web and digital product experiences.

• Facilitate and lead design thinking workshops and collaborative sessions with internal teams and client stakeholders to gather input and drive consensus.

• Present and articulate design rationales, user insights, and proposed solutions effectively to clients and internal teams, adeptly incorporating feedback.

• Develop comprehensive UX documentation, including user personas, journey maps, style guides, and functional specifications, to ensure clear communication and consistent implementation.

• Provide ongoing design support throughout the project lifecycle, from discovery and strategy through to launch and post-launch optimization.

📝 Enhancement Note: The emphasis on "client business objectives" and "measurable business results" within the client's description, combined with the UX Designer's role in driving growth for digital experiences, suggests a strong need for the candidate to demonstrate how their UX/UI work directly contributes to marketing and sales funnel optimization.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field is preferred, though equivalent practical experience will be strongly considered.

Experience: 5+ years of dedicated UX/UI design experience, with a significant portion gained within a digital, creative, or marketing agency environment.

Required Skills:

• Figma Proficiency: Expert-level command of Figma for all stages of the design process, including wireframing, prototyping, and collaborative design.

• Responsive Web Design: Proven experience designing intuitive and effective user experiences across various devices and screen sizes.

• User Research & Synthesis: Demonstrated ability to plan, conduct, and analyze user research to extract actionable insights.

• Information Architecture: Strong skills in organizing and structuring complex information for optimal user navigation and comprehension.

• Wireframing & Interactive Prototyping: Expertise in creating detailed wireframes and dynamic, interactive prototypes to communicate design concepts.

• UX Documentation: Proficiency in creating clear and concise UX documentation (e.g., user flows, journey maps, style guides) for stakeholder alignment and developer handoff.

• Analytical Thinking: Strong ability to analyze data, identify trends, and translate findings into data-informed design decisions.

• Client-Facing Communication: Excellent verbal and written communication skills, with a proven ability to engage with and influence clients.

• Design Presentation Skills: Demonstrated capability to effectively present design concepts, rationales, and findings to diverse audiences.

• Portfolio: A robust online portfolio showcasing a range of UX case studies, highlighting the design process, problem-solving approach, and successful project outcomes, specifically including agency project experience.

Preferred Skills:

• FigJam & Miro: Experience utilizing collaborative whiteboarding tools for ideation and workshop facilitation.

• Adobe Creative Suite: Familiarity or proficiency with Adobe Photoshop, Illustrator, or other relevant design tools.

• User Research Platforms: Experience with tools like UserTesting, Optimal Workshop, or PlaybookUX for in-depth user research.

• A/B Testing Methodologies: Understanding of A/B testing principles and how to design for optimization experiments.

• Web Analytics Tools: Familiarity with tools like Google Analytics for understanding user behavior post-launch.

• Basic Web Technologies: Foundational knowledge of HTML, CSS, and JavaScript to inform design feasibility and collaboration with developers.

• Accessibility (WCAG): Understanding of and experience applying Web Content Accessibility Guidelines (WCAG) best practices.

• Agile Methodologies: Experience working within Agile product development frameworks and iterative design cycles.

📝 Enhancement Note: The requirement for a portfolio specifically demonstrating agency project experience is critical. Candidates should curate their portfolio to highlight projects where they managed client relationships, navigated agency workflows, and delivered results that directly impacted client business goals, such as lead generation, conversion rates, or customer engagement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Study Depth: Showcase at least 2-3 comprehensive case studies detailing the problem, your role, the design process, challenges, solutions, and measurable outcomes.

• Agency Project Focus: Prioritize projects executed within a digital or marketing agency context, demonstrating your ability to manage client expectations and deliver within agency timelines.

• Process Visualization: Clearly illustrate your design process, including user research methodologies, information architecture, wireframing, prototyping, and user testing phases.

• Figma Work Samples: Include examples of wireframes and interactive prototypes created in Figma, demonstrating your proficiency and design thinking.

• Impact & Results: Quantify the impact of your designs whenever possible, using metrics related to user satisfaction, conversion rates, engagement, or other relevant business KPIs.

Process Documentation:

• Workflow Design: Demonstrate your ability to map and optimize user workflows and journeys through clear visual documentation.

• System Integration Understanding: While not a systems role, show an understanding of how UX/UI designs integrate with broader digital platforms and marketing technologies.

• Collaboration Artifacts: Include examples of documentation used to facilitate collaboration with cross-functional teams and client stakeholders.

📝 Enhancement Note: For this role, the portfolio should not just showcase final designs but also the strategic thinking and process behind them, especially how they align with marketing objectives and drive measurable business results for clients within an agency framework. Emphasis on data synthesis and client communication is key.

💵 Compensation & Benefits

Salary Range: Based on Truelogic's typical compensation structure for senior roles in LATAM and competitive USD pay, a Senior UX/UI Designer with 5-10 years of experience in São Paulo, Brazil, can expect a salary range of approximately $4,000 - $6,500 USD per month. This estimate is derived from market research for similar roles in major LATAM tech hubs, considering the company's commitment to highly competitive USD pay and the senior level of the position.

Benefits:

• 100% Remote Work: Enjoy the flexibility and autonomy of working from any location within Latin America, requiring only a reliable internet connection and a laptop.

• Highly Competitive USD Pay: Receive market-leading compensation paid in US Dollars, offering significant advantages over local market rates.

• Paid Time Off: Access to paid time off to ensure work-life balance and opportunities for rest and rejuvenation.

• Autonomy & Flexibility: Manage your own schedule and work independently, with a focus on delivering results rather than adhering to strict hourly schedules.

• Work with Top U.S. Companies: Gain exposure to innovative projects and industry-leading U.S. businesses, enhancing your professional portfolio and experience.

• Professional Development: Opportunities to work on high-impact projects with established companies, fostering career growth and skill enhancement.

Working Hours: Approximately 40 hours per week, with a focus on flexibility and results. The exact schedule may vary based on client needs and project deadlines, but the emphasis is on autonomy and task completion.

📝 Enhancement Note: The salary estimate is based on publicly available data for senior UX/UI roles in major LATAM cities, adjusted for the premium USD compensation offered by Truelogic and the specific requirements of a Senior UX/UI Designer role in a digital agency. The benefits align with the provided job description, highlighting the remote nature and competitive pay.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staff Augmentation Services, Technology Solutions, Digital Product Development, Marketing. Truelogic operates as a staffing partner, connecting skilled professionals with U.S. companies. Their client is a full-service digital agency specializing in digital product development and lifecycle marketing.

Company Size: 600+ tech professionals globally, with a significant presence in Latin America. The client company is part of a global network of agencies, suggesting a large operational footprint.

Founded: Truelogic has been operating for over two decades, indicating stability and established processes.

Team Structure:

• Operations Team: The role sits within a client's digital agency, likely part of a multidisciplinary design or digital product team.

• Reporting Structure: The Senior UX Designer will report to a Design Lead, UX Manager, or Creative Director within the client agency, working closely with Project Managers.

• Cross-functional Collaboration: Expect to collaborate extensively with Product Managers, Strategists, UI Designers, Front-end Developers, Back-end Developers, and Marketing Specialists.

Methodology:

• Data-Driven Design: Emphasis on using user research, analytics, and client data to inform design decisions.

• Agile Development: Likely to work within Agile frameworks, involving iterative design cycles and close collaboration with development teams.

• User-Centered Approach: A core philosophy focused on understanding and meeting user needs to create impactful digital experiences.

Company Website: https://www.truelogic.io/

📝 Enhancement Note: The dual nature of Truelogic as a provider and the client as an agency means candidates will experience both a staff augmentation environment and a client-facing agency culture. This requires adaptability and strong client management skills.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, indicating a high degree of autonomy, responsibility, and expected expertise. Senior UX Designers are expected to lead projects, mentor junior designers, and contribute to strategic decision-making.

Reporting Structure: Reports to a Design Manager or equivalent within the client agency, with direct collaboration with project leads and client stakeholders.

Operations Impact: Senior UX Designers are crucial in shaping the user experience of digital products and marketing initiatives, directly impacting client satisfaction, user engagement, conversion rates, and ultimately, the client's business revenue and growth. Their work is foundational to the success of digital products.

Growth Opportunities:

• Leadership Track: Potential to advance into Lead UX Designer, UX Manager, or Head of Design roles within the client agency or Truelogic's network.

• Specialization: Opportunities to deepen expertise in specific areas such as UX research, interaction design, or service design.

• Mentorship: Chance to mentor junior designers and contribute to the growth of the design team.

• Client Strategy: Involvement in higher-level client strategy discussions and digital transformation initiatives.

📝 Enhancement Note: The role offers significant growth potential, not just in design leadership but also in strategic client advisory roles, especially given the client's focus on end-to-end solutions encompassing strategy, UX/UI, technology, data, and digital marketing.

🌐 Work Environment

Office Type: 100% Remote. This role offers complete flexibility in terms of work location, provided the candidate has a stable internet connection and a suitable workspace.

Office Location(s): Primarily focused on candidates based in Latin America (LATAM), with São Paulo, Brazil, being the specified location. This allows for remote work within this region.

Workspace Context:

• Collaborative Digital Space: Work will primarily occur through digital collaboration tools (Figma, Slack, Zoom, etc.), fostering a connected virtual environment.

• Tools & Technology: Access to industry-standard design and collaboration software is expected, with Figma being a primary tool.

• Team Interaction: Regular virtual meetings, design critiques, and brainstorming sessions with global and regional teams.

Work Schedule: While the role is full-time (approx. 40 hours/week), there is an emphasis on autonomy and results. This means flexibility in daily scheduling, with a focus on meeting project deadlines and client availability.

📝 Enhancement Note: The remote nature of the role necessitates strong self-discipline, proactive communication, and the ability to collaborate effectively in a virtual setting. Candidates should be comfortable managing their time and staying connected with distributed teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application and portfolio by a Truelogic recruiter to assess basic qualifications and fit.

• Hiring Manager Interview: A discussion with the hiring manager (likely a Design Lead or Manager at the client agency) to delve into your experience, design philosophy, and approach to UX challenges. Expect questions about your agency experience and client-facing skills.

• Portfolio Presentation & Case Study Deep Dive: A dedicated session where you will present 1-2 key UX case studies from your portfolio. Be prepared to walk through your process, research, design decisions, and outcomes in detail.

• Technical/Skills Assessment: Potentially a design exercise or a deep dive into specific Figma skills or problem-solving scenarios relevant to the client's work.

• Final Interview: May involve meeting with other key stakeholders or team members to assess cultural fit and overall suitability.

Portfolio Review Tips:

• Curate Strategically: Select case studies that best showcase your agency experience, client collaboration, problem-solving skills, and measurable results.

• Tell a Story: For each case study, clearly articulate the problem, your unique contribution, the design process, key decisions, and the impact of your work.

• Highlight Process: Emphasize your methodology, research techniques, and how you translated insights into design solutions. Show, don't just tell.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the success of your designs (e.g., improved conversion rates, user satisfaction scores).

• Agency Context: Explicitly address how you managed client relationships, navigated agency workflows, and delivered within project constraints.

Challenge Preparation:

• Practice Presentations: Rehearse presenting your case studies to simulate the interview environment.

• Anticipate Questions: Prepare answers for common UX interview questions, focusing on behavioral aspects and your problem-solving approach.

• Research Client: Understand the client's industry, services, and recent work to tailor your responses and demonstrate genuine interest.

• Figma Familiarity: Be ready to discuss your Figma workflow and potentially demonstrate specific features or techniques if asked.

📝 Enhancement Note: The portfolio review is a critical gate. Candidates should ensure their portfolio is easily accessible online and clearly articulates their experience within an agency setting, as this is a specific requirement. Demonstrating an understanding of how UX impacts marketing goals and business outcomes will be highly valued.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential tool for wireframing, prototyping, and UI design. Expect in-depth usage and potential assessment.

• FigJam: Preferred for collaborative whiteboarding, brainstorming, and workshop facilitation.

• Miro: Alternative collaborative whiteboarding tool, also preferred.

Analytics & Reporting:

• Web Analytics Tools (e.g., Google Analytics): Familiarity is preferred for understanding user behavior and post-launch performance.

• UserTesting Platforms (e.g., UserTesting, Optimal Workshop, PlaybookUX): Experience with these tools for conducting user research and usability testing is a plus.

CRM & Automation:

• N/A: This role is focused on design, not direct CRM or marketing automation system management. However, understanding how designs integrate with these systems is beneficial.

Other Relevant Tools:

• Adobe Creative Suite: Familiarity is a plus for broader design capabilities.

• HTML/CSS/JavaScript: Basic understanding is advantageous for collaboration with developers.

📝 Enhancement Note: Proficiency in Figma is non-negotiable for this role. Candidates should be prepared to discuss their advanced Figma techniques, collaboration workflows, and how they leverage its features for rapid prototyping and iteration.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the user in all design decisions.

• Collaboration: Valuing teamwork and open communication across disciplines and with clients to achieve shared goals.

• Data-Driven Decision Making: Utilizing research and analytics to inform strategy and validate design choices.

• Excellence & Quality: Striving for high-quality, impactful design solutions that meet client objectives and user needs.

• Adaptability: Embracing change and iterating on designs based on feedback and evolving project requirements.

Collaboration Style:

• Cross-Functional Integration: Actively partnering with Product, Strategy, Engineering, and Marketing teams to ensure holistic product development.

• Client Partnership: Building strong, collaborative relationships with clients, acting as a trusted advisor for UX/UI matters.

• Feedback Culture: Openness to constructive criticism and providing thoughtful feedback to peers and team members.

• Knowledge Sharing: Willingness to share insights, best practices, and learnings within the team and broader organization.

📝 Enhancement Note: The culture emphasizes a blend of client-facing agency collaboration and internal team synergy within the Truelogic network. Adaptability, strong communication, and a proactive approach to problem-solving are key cultural indicators.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Client Needs & User Experience: Navigating competing priorities between client business objectives and core user needs.

• Remote Collaboration Dynamics: Effectively collaborating and building rapport with distributed teams and clients across different time zones.

• Agency Project Pace: Managing multiple projects simultaneously within the fast-paced environment of a digital agency, often with tight deadlines.

• Translating Complex Data: Synthesizing complex user research and business data into clear, actionable design insights.

Learning & Development Opportunities:

• Exposure to Diverse Clients & Industries: Working with a wide range of U.S. companies provides broad industry exposure and problem-solving experience.

• Advanced UX Techniques: Opportunities to refine skills in specialized areas like advanced user research, interaction design patterns, and accessibility standards.

• Mentorship & Skill Development: Potential to learn from senior designers and contribute to the development of junior talent.

• Strategic Involvement: Gaining experience in higher-level strategic planning and client advisory roles.

📝 Enhancement Note: This role presents an excellent opportunity to hone skills in client management and strategic UX within a dynamic agency setting, while also benefiting from the stability and global reach of a large staff augmentation provider.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting client demands with user needs. How did you approach it, and what was the outcome?" (Focus on your process, communication, and problem-solving skills.)

• "Walk me through your process for conducting user research for a new digital product. What methods would you prioritize and why?" (Highlight your research methodologies and ability to synthesize findings.)

• "How do you approach designing for responsive web experiences? What are the key considerations?" (Demonstrate your understanding of adaptive design principles.) Company & Culture Questions:

• "What interests you about working for a digital agency that focuses on lifecycle marketing and digital product development?" (Show you've researched their client's business model.)

• "How do you ensure effective collaboration with remote teams and clients across different time zones?" (Emphasize your communication and virtual collaboration strategies.)

• "Describe your experience presenting design recommendations to clients. How do you handle pushback or disagreement?" (Focus on your presentation skills and client management approach.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, the steps you took, the challenges encountered, the solutions you implemented, and the final results.

• Show, Don't Just Tell: Use visuals (wireframes, prototypes, user flows) effectively to illustrate your process and design thinking.

• Quantify Outcomes: Be ready to discuss the measurable impact of your designs using data and KPIs.

• Highlight Agency Context: Explicitly mention your experience working within an agency framework, managing client relationships, and delivering under project constraints.

📝 Enhancement Note: Candidates should prepare to discuss their experience with Figma in detail, potentially demonstrating specific features or workflows. Understanding how UX/UI design directly contributes to marketing objectives and business growth is crucial for this role.

📌 Application Steps

To apply for this Senior UX/UI Designer position:

• Submit your application through the provided link on Ashby.

• Tailor Your Resume: Highlight your 5+ years of UX/UI experience, specifically emphasizing your agency background, Figma proficiency, and experience with user research, wireframing, and prototyping. Use keywords from the job description.

• Curate Your Portfolio: Ensure your online portfolio is up-to-date and features strong case studies demonstrating your process, problem-solving skills, and quantifiable results, with a clear emphasis on agency projects.

• Prepare Your Presentation: Practice presenting 1-2 key case studies from your portfolio, focusing on your role, process, and impact. Be ready to discuss your approach to client collaboration and remote work.

• Research the Client: Understand the client's business model (digital product development + lifecycle marketing) and how UX/UI design contributes to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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