Senior UX/UI & CRO Designer, DTC Landing Pages (Design-to-Build) at Hyprwork

📍 Job Overview

Job Title: Senior UX/UI & CRO Designer, DTC Landing Pages (Design-to-Build)

Company: Hyprwork

Location: Romania

Job Type: FULL_TIME

Category: Marketing & Design Operations (Focus on Conversion Rate Optimization)

Date Posted: 2026-08-28

Experience Level: Mid-Senior to Senior (5-10 years implied)

Remote Status: Fully Remote

🚀 Role Summary

This role is centered around the end-to-end ownership of visual production for Direct-to-Consumer (DTC) landing pages, bridging the gap between design and development through AI-assisted workflows.
The primary objective is to drive commercial outcomes by designing and building conversion-focused experiences that effectively communicate product value and persuade target audiences.
You will be responsible for translating approved copy and strategic briefs into visually compelling and high-performing landing pages, ensuring seamless message continuity from advertisement to offer.
This position requires a strong blend of UX/UI design expertise, Conversion Rate Optimization (CRO) principles, and a proactive approach to leveraging AI tools for efficient page production and quality assurance.

📝 Enhancement Note: While the title is Senior UX/UI & CRO Designer, the core responsibilities and emphasis on "Design-to-Build" through AI indicate a strong operational component within the design function. This role is less about pure aesthetic design and more about operationalizing the creation and deployment of conversion-focused web assets, making it highly relevant to a "Marketing & Design Operations" category with a specific focus on CRO. The "5-10 years" experience level is inferred from the "Senior" title and the depth of responsibilities.

📈 Primary Responsibilities

Conversion-Focused Design: Translate approved landing page copy and strategic briefs into clear, persuasive visual journeys that prioritize commercial outcomes over aesthetics alone, applying direct response and conversion principles.
Mobile-First Experience Design: Design pages with a primary focus on mobile experiences, ensuring visual simplicity, effective hierarchy, and clear calls-to-action that reduce friction and confusion.
Visual Asset Production: Produce high-quality, page-ready visual assets (product visuals, diagrams, icons, badges) from rough direction, utilizing existing brand assets and AI image generation tools effectively.
AI-Assisted Page Building: Leverage an approved AI-assisted workflow to transform approved designs into finished web pages, directing AI tools, inspecting output, and making minor HTML/CSS corrections for visual accuracy.
Visual and Responsive Quality Control (QC): Conduct thorough side-by-side comparisons of built pages against approved designs to ensure accurate typography, spacing, alignment, hierarchy, and cross-device responsiveness before handover.
Design System Contribution: Utilize and contribute to a reusable Figma design system, organize source files, and document successful AI prompts and production patterns for ongoing efficiency.
Innovative Concept Development: Propose and develop original design and UX ideas for storefronts, landing pages, and funnels, creating clear test hypotheses with commercial rationales.
Cross-Functional Collaboration: Collaborate with copywriters and CRO owners to identify and flag potential design or experience problems stemming from copy length, structure, or messaging.

📝 Enhancement Note: The responsibilities are detailed based on the provided job description, emphasizing the unique "Design-to-Build" and AI integration aspects. The "Visual and Responsive Quality Control" is highlighted as a distinct responsibility to underscore the ownership of the visual output.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrated practical skills are paramount. A background in Design, Human-Computer Interaction (HCI), Digital Marketing, or a related field would be beneficial.

Experience: Minimum of 5-10 years of professional experience in DTC ecommerce UX/UI, web design, or conversion design, with a proven track record of driving commercial outcomes.

Required Skills:

Advanced Figma Proficiency: Expertise in components, variants, auto layout, and building responsive design systems.
Conversion Rate Optimization (CRO) Principles: Deep understanding of direct response marketing, conversion funnels, and designing for commercial objectives.
DTC Ecommerce Experience: Proven experience designing for high-volume DTC brands, performance marketing campaigns, or CRO agencies.
Mobile-First Design: Strong ability to conceptualize and execute user-centric mobile experiences as the primary focus.
Visual Design Fundamentals: Mastery of visual hierarchy, typography, spacing, color theory, layout, and information design.
AI Tool Integration: Experience using AI tools within a design or production workflow, including AI image generation and design-to-code systems.
Basic HTML & CSS: Ability to inspect and correct visual output using browser developer tools.
Graphic Production: Skill in creating polished, page-ready visual assets from rough briefs.
Attention to Detail: Exceptional personal quality standards and meticulousness in visual QC.
Commercial Acumen: A strong commercial mindset with a keen interest in page performance data.

Preferred Skills:

Experience with Shopify, Checkout Champ, or similar ecommerce platforms.
Experience designing for health, wellness, supplements, or other claims-sensitive categories.
Familiarity with CRO testing platforms.
Experience with page builders or no-code development workflows.
Understanding of direct response funnels and performance marketing landing pages.
Ability to overlap with the collaboration window of 8:00 AM to 12:00 PM EST.

📝 Enhancement Note: The experience level is inferred from "Senior" and the breadth of responsibilities. The "Preferred Skills" are drawn directly from the job description's advantageous qualifications. The overlap time is a critical requirement for remote roles and is therefore included.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

DTC/Ecommerce Focus: Showcase a range of DTC or ecommerce landing pages, product pages, advertorials, and sales funnels across both mobile and desktop.
Commercial Outcome Evidence: Demonstrate designs created for commercial results, not just aesthetic awards.
Offer & Proof Presentation: Highlight strong offer presentation, effective use of social proof, and clear communication of product mechanisms or benefits.
Visual Storytelling: Include examples of visual storytelling that engage users and guide them through the sales journey.
Brand Consistency & Innovation: Show ability to work within existing brand guidelines while also introducing original concepts.
Contribution & Rationale: Where possible, clearly state the objective of each page, your specific contribution, the reasoning behind design decisions, and any testing results or learnings.

Process Documentation:

AI-Assisted Workflow Understanding: Demonstrate familiarity with directing, inspecting, and correcting AI-generated outputs for visual accuracy.
Design System Contribution: Evidence of contributing to or utilizing design systems, organizing source files, and documenting best practices.
Quality Control Methodology: Outline your process for performing visual and responsive quality control, including side-by-side comparisons and defect identification.
Design-to-Build Handover: Clearly articulate how you manage the transition from approved design to a visually complete build, collaborating with technical QA where necessary.

📝 Enhancement Note: The portfolio requirements are heavily influenced by the specific demands of the role, emphasizing commercial impact, AI integration, and the "design-to-build" process rather than just a collection of pretty designs.

💵 Compensation & Benefits

Salary Range: Given the "Senior" title, extensive responsibilities, and the requirement for specialized skills (UX/UI, CRO, AI-assisted production, DTC experience), and considering Romania's cost of living and the competitive nature of remote tech roles, an estimated annual salary range would be €40,000 - €65,000. This range is based on industry benchmarks for senior design roles with operational responsibilities in Eastern Europe, adjusted for the specific demands of a remote, high-growth DTC environment.

Benefits:

Paid time off
Monthly wellness stipend
Medical insurance support
Company-funded computer allowance (after tenure milestone)
Birthday gift card
In-country meetup allowance
Participation in company-funded leadership offsites

Working Hours: 40 hours per week, with an expectation of consistent overlap with the 8:00 AM to 12:00 PM EST collaboration window. This implies flexibility outside of core collaboration hours, suitable for a remote, async-first environment.

📝 Enhancement Note: The salary range is an estimation based on general market data for senior design roles in Romania and the specific requirements of the role. It's crucial for candidates to research current market rates for their specific experience and location within Romania. The working hours are derived from the explicit mention of a 40-hour week and the collaboration window.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health and Wellness (Direct-to-Consumer - DTC)

Company Size: Rapidly growing, currently around 150 employees, operating remotely across 15+ countries. This indicates a dynamic, agile, and global-first operational structure.

Founded: The company's rapid growth (12x in a year) suggests it's a relatively young or has recently undergone significant scaling, likely with a strong entrepreneurial spirit.

Team Structure:

Remote-First & Async-First: Operations are designed to function effectively across time zones, emphasizing asynchronous communication and clear documentation.
Cross-Functional Collaboration: Close collaboration is expected between design, copy, CRO, and technical QA teams, particularly for the "design-to-build" process.
Direct Access to Founders: As a fast-growing company, employees may have more direct interaction with leadership, fostering a culture of ownership and impact.

Methodology:

Speed & Agility: The company prioritizes the speed of web production as a direct enabler of marketing velocity.
Data-Driven Decisions: Performance marketing and CRO testing are central, implying a culture that values data to inform design and strategy.
Accountability: A high standard of accountability is maintained across all operations.
AI Integration: Proactive adoption and integration of AI tools into core production workflows.

Company Website: hyprwork.com

📝 Enhancement Note: Company culture and structure are inferred from the description of rapid growth, remote-first/async-first approach, and focus on speed and performance. The "Health and Wellness" industry context is crucial for understanding the design challenges.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior individual contributor role, focusing on deep specialization in UX/UI and CRO for DTC landing pages. It offers significant ownership and direct impact on business velocity.

Reporting Structure: While not explicitly stated, this role likely reports into a Head of Design, Creative Director, or a Marketing Operations lead. The emphasis on ownership suggests autonomy within defined areas.

Operations Impact: This role directly impacts revenue by optimizing landing page performance, which in turn drives marketing effectiveness, customer acquisition, and recurring revenue through the membership program. The speed of production also directly influences the company's ability to test and scale marketing initiatives.

Growth Opportunities:

Specialization Leadership: Become a go-to expert for DTC landing page design and AI-assisted production within the company.
System Building: Contribute to and shape the company's design systems, AI workflows, and production processes.
Strategic CRO Input: Influence CRO strategy through the introduction of original, data-informed design concepts and tests.
Mentorship: Potentially mentor junior designers or production specialists as the team grows.
Cross-Functional Expertise: Develop a deeper understanding of performance marketing, copywriting, and technical QA through close collaboration.

📝 Enhancement Note: Growth opportunities are framed around specialization, process improvement, and strategic influence, typical for senior individual contributor roles in high-growth environments.

🌐 Work Environment

Office Type: Fully Remote. The company operates on a remote-first and async-first model, emphasizing distributed collaboration and self-management.

Office Location(s): Primarily focused on Romania for this role, but the company operates globally.

Workspace Context:

Asynchronous Communication: Expect reliance on tools like Slack, email, and project management software, with clear documentation being key.
Collaborative Tools: Proficiency with Figma, AI tools, and potentially project management software (e.g., Asana, Monday.com) is essential for seamless remote collaboration.
High-Volume Testing Environment: Access to a dynamic environment where rapid iteration and testing are the norm.
Global Team Interaction: Opportunities to collaborate with colleagues from diverse international backgrounds.

Work Schedule: Flexible, with the core requirement being consistent overlap with the 8:00 AM - 12:00 PM EST collaboration window. This allows for real-time discussions and feedback while enabling focused, independent work outside of these hours.

📝 Enhancement Note: The work environment description focuses on the implications of a remote-first, async-first culture for a designer.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Review of resume and portfolio for relevant experience, skills, and alignment with DTC/CRO/AI requirements.
Portfolio Deep Dive: A focused session with hiring managers or senior team members to review your portfolio, discuss specific projects, design rationale, and conversion impact. Be prepared to articulate your process for each example.
Skills Assessment/Challenge: Likely a design challenge or a practical exercise focused on translating copy into a conversion-optimized design, potentially involving AI tool usage or a critique of an existing page.
Behavioral & Cultural Fit Interview: Discussion around problem-solving, collaboration, adaptability to AI, handling constructive feedback, and alignment with the company's remote-first, accountability-driven culture.
Founder/Leadership Interview: Final interview to assess strategic thinking, long-term vision, and cultural alignment with the company's rapid growth trajectory.

Portfolio Review Tips:

Focus on Commercial Impact: Prioritize projects that demonstrate measurable results (e.g., increased conversion rates, lead generation, sales). Quantify impact where possible.
Showcase the "Design-to-Build" Process: Include examples where you were involved in or owned the production aspect, especially if AI was used. Explain your role clearly.
Explain Your Rationale: For each project, articulate the problem, your strategic approach, design decisions, and why you believe they would drive conversion.
Highlight AI Usage: If you have examples of using AI in design or production, showcase them and explain the benefits (speed, quality, innovation).
Demonstrate DTC/CRO Understanding: Ensure your examples clearly reflect an understanding of direct response principles, offer presentation, and customer psychology in a commercial context.
Mobile-First Emphasis: Clearly present how mobile was prioritized in your designs.
Brand Consistency vs. Performance: Show examples where you balanced brand identity with performance marketing needs.

Challenge Preparation:

Practice Copy-to-Design Translation: Work through sample DTC landing page copy and quickly sketch or wireframe conversion-focused layouts.
Familiarize Yourself with AI Design Tools: Experiment with AI image generators and AI-assisted design/coding tools to understand their capabilities and limitations.
Analyze Existing DTC Pages: Study successful and unsuccessful DTC landing pages for common patterns, effective elements, and potential areas for improvement.
Prepare to Discuss Metrics: Be ready to talk about key performance indicators (KPIs) for landing pages and how design impacts them.
Articulate Your QC Process: Be ready to describe how you ensure visual accuracy and responsiveness.

📝 Enhancement Note: This section focuses on actionable advice for preparing for interviews and showcasing a portfolio relevant to this specific "design-to-build" and CRO-centric role.

🛠 Tools & Technology Stack

Primary Tools:

Figma: Essential for all UI/UX design, component creation, and design system management. Advanced proficiency is required.
AI-Assisted Production Tools: Specific proprietary or industry-standard AI tools for design generation, image editing, and potentially design-to-code conversion. (Candidates should be prepared to learn/adapt).
Graphic Design Software: Adobe Creative Suite (Photoshop, Illustrator) or similar for asset creation and manipulation.

Analytics & Reporting:

Web Analytics Platforms: Familiarity with tools like Google Analytics to understand page performance and user behavior.
CRO Testing Platforms: Experience with A/B testing tools (e.g., Optimizely, VWO, Google Optimize) for hypothesis validation.

CRM & Automation:

E-commerce Platforms: Shopify, Checkout Champ, or similar platforms for storefront and checkout management.
Browser Developer Tools: For inspecting HTML, CSS, and diagnosing basic visual issues.

📝 Enhancement Note: The tools are derived directly from the job description and common industry standards for DTC design and production roles. The emphasis on AI tools is particularly noteworthy.

👥 Team Culture & Values

Operations Values:

Accountability: High personal standard for delivering quality work and owning outcomes.
Speed & Efficiency: Commitment to rapid iteration and production, leveraging technology to achieve velocity.
Data-Driven: Decisions informed by performance data and conversion metrics.
Innovation: Willingness to experiment with new tools (like AI) and design approaches.
Collaboration: Proactive communication and teamwork across functions (design, copy, QA).
Customer-Centricity: Designing experiences that meet customer needs and drive commercial success.

Collaboration Style:

Async-First Communication: Reliance on clear, documented communication via platforms like Slack and email.
Direct & Constructive Feedback: Openness to giving and receiving feedback to improve designs and processes.
Cross-Functional Partnership: Working closely with copywriters, CRO specialists, and technical QA to ensure seamless execution from concept to launch.
Proactive Problem Solving: Identifying potential issues early and collaborating on solutions.

📝 Enhancement Note: Values and collaboration style are inferred from the company's stated culture (remote-first, async-first, accountability) and the nature of the role (design-to-build, cross-functional).

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Speed and Quality: Meeting high-volume production demands while maintaining meticulous visual and responsive quality.
Effective AI Integration: Mastering AI tools to enhance, not just replicate, design quality and production efficiency.
Translating Complex Claims: Designing compelling experiences for products where benefits are not visually self-evident (e.g., health/wellness).
Bridging Design and Development: Owning the visual build process and managing the transition to technical QA effectively.
Adapting to Rapid Growth: Thriving in a fast-paced, scaling environment that requires continuous adaptation.

Learning & Development Opportunities:

Mastery of AI in Design: Becoming an expert in leveraging AI for creative production and workflow optimization.
Deep Dive into CRO: Gaining advanced expertise in conversion rate optimization through a high-volume testing environment.
System Design & Architecture: Contributing to and refining the company's design systems and production processes.
DTC Growth Strategies: Understanding the intricacies of scaling DTC brands through effective web experiences.
Remote Work Best Practices: Honing skills for effective collaboration and productivity in a fully remote, async-first setting.

📝 Enhancement Note: Challenges are identified based on the inherent complexities of the role and the company's operational model. Growth opportunities are framed around skill development and strategic contribution.

💡 Interview Preparation

Strategy Questions:

"How would you approach designing a landing page for a new [health/wellness] product based on this [sample copy/brief]? What are your key considerations for conversion?" (Focus on your process, hierarchy, offer presentation, and mobile-first thinking).
"Describe your experience using AI tools in a design or production workflow. Can you provide an example of how AI helped you achieve a better outcome or increase efficiency?" (Be specific about tools and results).
"Walk me through your process for ensuring visual and responsive quality control for a complex landing page. What are the critical elements you check?" (Detail your QC methodology).
"How do you balance maintaining brand consistency with the need to optimize for performance marketing and conversion rates on a landing page?" (Discuss strategic trade-offs).
"Imagine a situation where the provided copy presents a challenge for visual representation. How would you address this with the copywriter or CRO owner?" (Show your problem-solving and communication skills). Company & Culture Questions:
"What excites you about working for a fast-growing DTC health and wellness company like ours?" (Show genuine interest and alignment with the industry).
"How do you adapt to a remote-first, async-first work environment? What strategies do you use to stay productive and collaborate effectively?" (Highlight your self-management and communication skills).
"This role requires a high degree of accountability. Can you give an example of a time you took ownership of a challenging project and saw it through to completion?" (Demonstrate responsibility).
"How do you stay updated on the latest trends in UX/UI, CRO, and AI for web design?" (Show continuous learning). Portfolio Presentation Strategy:
Structure Your Narrative: For each project, clearly state the objective, your role/contribution, the problem you solved, your design process, the tools used (especially AI), and the outcome (quantify if possible).
Highlight the "Design-to-Build" Aspect: If you have examples where you were involved in the actual build or directly oversaw it using AI, make this a focal point.
Emphasize Conversion Metrics: Discuss how your design decisions aimed to improve specific KPIs.
Showcase Mobile-First Thinking: Present mobile designs prominently and explain your mobile-specific strategies.
Be Prepared for Live Critiques: You might be asked to critique an existing page or propose improvements on the spot.
Articulate Your AI Workflow: Explain how you direct AI tools and your process for inspecting and refining AI outputs.

📝 Enhancement Note: Interview questions and portfolio presentation strategies are tailored to the specific requirements of this role, emphasizing AI, CRO, DTC, and the "design-to-build" operational aspect.

📌 Application Steps

To apply for this Senior UX/UI & CRO Designer position:

Submit your application through the provided Workable link.
Tailor Your Resume: Highlight experience with DTC ecommerce, CRO, UX/UI design, Figma, AI tools, and any relevant health/wellness industry experience. Quantify achievements where possible.
Curate Your Portfolio: Ensure your portfolio prominently features DTC landing pages, conversion-focused designs, and examples showcasing your "design-to-build" capabilities, AI usage, and commercial impact. Clearly articulate your process and outcomes for each project.
Prepare Your "Why": Be ready to articulate why you are a good fit for Hyprwork, specifically mentioning your interest in DTC, AI-driven production, and the company's growth stage.
Practice Your Presentation: Rehearse presenting your portfolio, focusing on clear communication of design rationale, conversion impact, and your experience with the full design-to-build lifecycle.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Senior UX/UI & CRO Designer, DTC Landing Pages (Design-to-Build)