Senior UX/UI & CRO Designer, DTC Landing Pages (Design-to-Build)

📍 Job Overview

Job Title: Senior UX/UI & CRO Designer, DTC Landing Pages (Design-to-Build)

Company: Hyprwork

Location: Colombia

Job Type: FULL_TIME

Category: Marketing / Art & Design / Technology

Date Posted: 2026-08-28

Experience Level: 5-10 Years

Remote Status: Remote Solely

🚀 Role Summary

• Lead the end-to-end visual production process for Direct-to-Consumer (DTC) landing pages, encompassing design, AI-assisted build, and rigorous quality control.

• Translate approved copy and structured briefs into high-converting user experiences, prioritizing commercial outcomes over aesthetics alone.

• Develop and produce page-specific visual assets, leveraging AI image generation and editing tools to enhance quality and speed.

• Utilize an AI-assisted workflow to construct web pages, ensuring visual accuracy and responsive consistency across desktop and mobile devices.

• Collaborate closely with copywriters and CRO owners to identify and address design and experience challenges early in the production cycle.

📝 Enhancement Note: This role is a hybrid of traditional UX/UI design and a novel "design-to-build" process leveraging AI. The emphasis is on owning the visual outcome, not just the design file. Candidates should highlight experience in performance marketing and conversion-focused design, particularly within claims-sensitive industries. The "Senior" title implies a need for independent work, strategic thinking, and potentially mentoring or contributing to design system improvements.

📈 Primary Responsibilities

• Conversion-Focused Design: Design landing pages, product pages, advertorials, and sales funnels that prioritize commercial objectives, applying direct response and conversion rate optimization (CRO) principles.

• Visual Asset Production: Create polished, page-ready visual assets (product visuals, diagrams, icons, badges) from rough direction, effectively using existing photography, customer content, and AI tools.

• AI-Assisted Page Building: Direct and manage AI tools for page construction, meticulously inspecting output, correcting visual discrepancies, spacing issues, typography errors, and responsive problems.

• Visual & Responsive Quality Control (QC): Conduct thorough side-by-side comparisons of built pages against approved designs, ensuring accurate typography, spacing, alignment, hierarchy, and cross-device consistency.

• Template & Design System Contribution: Utilize and adapt existing templates and components, identify successful elements for reuse, and contribute to building and maintaining a reusable Figma design system.

• Innovation & Testing: Propose original design and UX ideas for storefronts and landing pages, develop clear test hypotheses with commercial rationales, and incorporate winning patterns into future work.

• Stakeholder Collaboration: Clearly communicate design rationale, identify potential issues with copy or briefs, and escalate technical exceptions to the appropriate owners.

• Process Improvement: Document successful AI prompts and production patterns, and suggest improvements to prompts, instructions, and documentation to address recurring production errors.

📝 Enhancement Note: The responsibilities emphasize a hands-on approach to production, moving beyond traditional design handoffs. The expectation is for the designer to be proficient in directing AI tools to achieve specific visual outcomes and perform detailed quality checks, a key differentiator from standard UX/UI roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and mastery of design principles and tools is essential.

Experience: Minimum of 5-10 years of professional experience in DTC ecommerce UX/UI, web design, or conversion design, ideally within a performance marketing context, CRO agency, or high-volume ecommerce business.

Required Skills:

• Advanced Figma Proficiency: Expertise in components, variants, auto layout, and responsive systems for efficient design and system building.

• DTC & Conversion Design: Proven ability to design for commercial outcomes, applying direct response marketing principles and CRO best practices.

• Mobile-First Design: Deep understanding of designing for mobile experiences as the primary focus, balancing visual simplicity with user engagement.

• Visual Design Fundamentals: Strong command of visual hierarchy, typography, spacing, color theory, layout, and information design.

• AI Tool Integration: Experience using AI tools within a design or production workflow, including AI image generation and editing.

• Basic HTML & CSS: Sufficient knowledge to inspect and correct visual output in a browser, diagnose basic visual issues using developer tools.

• Quality Control: Meticulous attention to detail and a high personal standard for visual and responsive accuracy.

• Communication: Ability to clearly explain design decisions, challenge unclear briefs, and articulate commercial rationale.

Preferred Skills:

• Experience in claims-sensitive categories such as health, wellness, or supplements.

• Familiarity with Shopify, Checkout Champ, or similar e-commerce platforms.

• Experience with CRO testing platforms (e.g., VWO, Optimizely, Google Optimize).

• Understanding of performance marketing principles and landing page optimization strategies.

• Experience with design-to-code or no-code workflows.

• Familiarity with direct response funnel strategies.

📝 Enhancement Note: The emphasis on AI integration, basic HTML/CSS, and a strong portfolio of commercially successful DTC work is critical. Candidates should be prepared to demonstrate how they have used AI to expedite production or improve quality. The "5-10 years" experience level suggests a need for autonomy and strategic contribution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• DTC/Ecommerce Focus: Showcase a range of DTC or e-commerce landing pages, product pages, long-form sales pages, or advertorials.

• Commercial Outcomes: Evidence of designs created for commercial results, not solely for aesthetic awards.

• Offer Presentation: Clear demonstration of how offers, pricing, guarantees, and social proof are effectively presented.

• Mechanism/Benefit Communication: Ability to visually communicate product mechanisms or benefits, especially in visually non-obvious categories.

• Visual Storytelling: Examples of compelling visual narratives that guide the user through the page.

• Brand Consistency & Innovation: Demonstrate the ability to work within established brand guidelines while also introducing original, commercially viable concepts.

• Mobile & Desktop: Designs presented for both mobile and desktop views.

Process Documentation:

• Objective & Contribution: Clearly state the objective of each featured page, your specific role and contribution, and the reasoning behind your design decisions.

• Testing & Results: Where possible, indicate if the design was tested, and share the results and any lessons learned.

• AI Usage: Highlight instances where AI tools were used in the design or production process and their impact.

📝 Enhancement Note: The portfolio is paramount. It needs to go beyond pretty pictures to demonstrate a deep understanding of conversion psychology, direct response marketing, and the ability to translate complex information into persuasive visual narratives that drive commercial outcomes. Explicitly showing the use and impact of AI in the workflow is crucial.

💵 Compensation & Benefits

Salary Range:

• Given the Senior UX/UI & CRO Designer title, 5-10 years of experience, and the remote nature within Colombia, a competitive salary range for this role is estimated between COP 8,000,000 to COP 14,000,000 per month.

• This estimate is based on industry benchmarks for senior design roles with specialized CRO and DTC experience in Latin America, considering the cost of living in Colombia and the demand for these skills in a remote-first environment. Actual compensation will depend on the candidate's specific experience, skills, and negotiation. Benefits:

• Paid time off: Standard leave allowances.

• Monthly wellness stipend: Financial support for personal well-being initiatives.

• Medical insurance support: Assistance with healthcare costs.

• Company-funded computer allowance: After a tenure milestone, to ensure access to necessary hardware.

• Birthday gift card: A token of appreciation on special occasions.

• In-country meetup allowance: To facilitate local team gatherings.

• Company-funded leadership offsites: Opportunities for team building and strategic alignment.

Working Hours:

• Approximately 40 hours per week, aligning with full-time employment.

• A consistent overlap with the collaboration window of 8:00 am to 12:00 pm EST is required. This translates to approximately 9:00 am to 1:00 pm or 10:00 am to 2:00 pm in Colombia, depending on daylight saving time.

📝 Enhancement Note: Salary is an estimation based on market research for senior-level design roles with a specialization in CRO and DTC in Colombia. The benefits are detailed and lean towards remote work support and employee well-being, which are attractive for global remote positions. The EST overlap requirement is a critical detail for candidates in Colombia.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health and Wellness (Direct-to-Consumer Brands)

Company Size: Growing rapidly, currently around 150 employees across 15+ countries. This indicates a dynamic, scaling environment where processes are evolving.

Founded: The founding date is not specified, but the company has scaled 12x in one year, suggesting a relatively young but aggressive growth phase.

Team Structure:

• The hiring company, HarZa Group (operating as Hyprwork for this role), is a remote-first, async-first organization.

• The design team appears to be integrated within a broader creative function, but this specific role is designed to own the "design-to-build" process, potentially reducing reliance on a separate development team for visual implementation.

• Cross-functional collaboration is expected with copywriters, CRO owners, and technical QA. Methodology:

• Remote-First & Async-First: Emphasizes asynchronous communication and documentation, reducing the need for constant real-time meetings.

• High Accountability: A strong emphasis on individual responsibility and meeting delivery timelines.

• Data-Driven: Performance data is key, especially for CRO and testing.

• AI-Assisted Production: A core methodology for accelerating the design-to-build cycle.

Company Website: hyprwork.com (implied by domain_derived)

📝 Enhancement Note: The remote-first and async-first culture implies a need for excellent written communication, self-discipline, and proactive problem-solving. The rapid growth suggests opportunities for impact but also a need for adaptability. The health and wellness industry context is important for understanding product claims and design sensitivities.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is designed for an experienced designer who can operate independently and own a critical part of the GTM process—visual production for DTC channels. The "Senior" title implies leadership in design execution and process innovation.

Reporting Structure: While not explicitly stated, the role's ownership of the "design-to-build" function suggests it reports to a Design Lead, Creative Director, or potentially a Head of Marketing/CRO, depending on the organizational structure. The expectation is to work directly with copy and CRO owners.

Operations Impact: This role has a direct and significant impact on revenue by accelerating the speed at which marketing campaigns and new product offerings can be launched. By owning the visual production of landing pages and funnels, the designer directly influences conversion rates and, consequently, sales volume and customer acquisition cost (CAC). The ability to rapidly iterate on designs and test new concepts allows the marketing team to optimize performance more quickly.

Growth Opportunities:

• Process Ownership & Optimization: Opportunity to refine and further develop the AI-assisted "design-to-build" workflow, establishing best practices and potentially training others.

• Specialization: Deepen expertise in DTC conversion design, health & wellness marketing, and advanced AI design tools.

• Leadership Potential: As the company scales and the design system matures, there's potential for a lead design role or to influence broader creative strategy.

• Impact on Business Growth: Directly contribute to the company's rapid scaling through efficient and effective landing page production.

• Learning Environment: Exposure to a high-volume testing environment and direct access to founders provides a unique learning opportunity.

📝 Enhancement Note: The growth path here is less about traditional hierarchical advancement and more about deepening expertise, expanding ownership, and influencing process within a fast-paced, remote environment. Candidates should highlight their ability to drive efficiency and impact revenue through design.

🌐 Work Environment

Office Type: Fully remote. The company operates on a "remote-first, async-first" model.

Office Location(s): Primarily focused on remote talent, with a specific requirement for candidates located in Colombia for this role.

Workspace Context:

• Collaborative Environment: While remote, collaboration is expected, particularly within the 8:00 am - 12:00 pm EST window, for critical handoffs and discussions with copy, CRO, and technical QA teams.

• Technology & Tools: Access to design software (Figma), AI-assisted production tools, and communication platforms.

• Operations Team Interaction: Regular interaction with marketing, creative, and QA functions to ensure seamless workflow and quality.

Work Schedule:

• Standard full-time hours (approx. 40/week).

• Requires consistent overlap with the 8:00 am - 12:00 pm EST collaboration window. This implies a need for discipline in managing personal work schedules to accommodate these core hours.

📝 Enhancement Note: The "async-first" aspect is key. Candidates should be comfortable with detailed documentation, clear written communication, and managing their time effectively without constant direct supervision. The EST overlap is a critical logistical requirement for candidates in Colombia.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application and portfolio, focusing on DTC/CRO experience, AI tool usage, and visual quality.

• Design Challenge/Case Study: A practical exercise, likely involving a brief to design and potentially build a landing page section using the AI-assisted workflow, or a deep dive into portfolio case studies.

• Technical/Skills Assessment: Evaluation of Figma proficiency, basic HTML/CSS understanding, and understanding of conversion principles.

• Cultural Fit & Collaboration Interview: Discussion about remote work experience, async communication style, accountability, and ability to collaborate with cross-functional teams (copy, CRO, tech QA).

• Founder/Hiring Manager Interview: Final discussion on strategic fit, long-term vision, and overall suitability for the senior role.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the objective, your specific role, the design rationale, and any measurable results (e.g., improved conversion rate, faster production time).

• Showcase AI Integration: Explicitly detail how AI tools were used in the design or production process and the benefits achieved (speed, quality, asset creation).

• Demonstrate Process: Walk through your workflow from brief to final visual build, highlighting your quality control steps.

• Highlight CRO Principles: Emphasize how your designs address user psychology, offer presentation, social proof, and call-to-action effectiveness.

• Mobile-First Focus: Ensure your portfolio clearly shows mobile designs and explains mobile-specific considerations.

• Commercial Rationale: Explain the business reason behind design choices, especially for new concepts.

Challenge Preparation:

• Figma Mastery: Be ready to demonstrate advanced Figma skills, including component creation, auto layout, and responsive design setup.

• AI Tool Familiarity: Understand common AI image generation and editing tools, and be prepared to articulate how you'd direct them for specific assets.

• Conversion Psychology: Brush up on direct response marketing principles, AIDA (Attention, Interest, Desire, Action), and common CRO tactics.

• Technical Debugging: Practice using browser developer tools to inspect elements and identify spacing, alignment, or responsiveness issues.

• Communication: Prepare to clearly articulate your design decisions and process, especially when explaining how you'd use AI to achieve a specific visual outcome.

📝 Enhancement Note: The interview process heavily favors candidates who can not only design but also execute and validate their designs through an AI-assisted build process. The portfolio is the primary gatekeeper, and candidates must showcase quantifiable results and a clear understanding of the "design-to-build" methodology.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for creating wireframes, mockups, prototypes, and design systems.

Expect advanced usage for components, variants, auto layout, and collaborative workflows.

• AI-Assisted Production Tools: This is a critical area. Candidates should be familiar with or quickly learn to direct AI tools for:

  • Image Generation & Editing: Tools like Midjourney, DALL-E, or similar for creating custom graphics, product mockups, or illustrative assets.
  • Design-to-Code / AI Page Builders: Platforms or workflows that convert designs into functional web pages, requiring the designer to provide precise instructions and correct output.

• Browser Developer Tools: Essential for inspecting HTML, CSS, and identifying visual discrepancies or responsive issues on live pages.

Analytics & Reporting:

• Familiarity with performance marketing analytics platforms (e.g., Google Analytics, platform-specific ad analytics) to understand traffic sources and page performance data that informs CRO decisions.

• Understanding of A/B testing results and how they influence design iterations. CRM & Automation:

• While not the primary focus, understanding how landing pages integrate with CRM systems (like HubSpot, Salesforce) or email marketing platforms for lead capture and nurturing is beneficial.

• Familiarity with e-commerce platforms like Shopify or Checkout Champ is highly advantageous for understanding the direct-to-consumer ecosystem.

📝 Enhancement Note: Proficiency in Figma is a given. The standout requirement is the ability to leverage AI tools for production and to use basic web development tools for quality assurance. Candidates should be prepared to discuss their experience or aptitude in directing AI for visual asset creation and page construction.

👥 Team Culture & Values

Operations Values:

• Speed & Efficiency: A core value, driven by the need to rapidly launch and test marketing campaigns. The "design-to-build" model with AI is a testament to this.

• Accountability: High standards of personal responsibility for delivering quality work on time.

• Data-Driven Decisions: Reliance on performance data and testing to inform design and CRO strategies.

• Customer Focus: Designing experiences that resonate with the target audience and drive conversions.

• Innovation: Encouragement to bring new ideas and leverage new technologies (like AI) to improve processes and outcomes.

• Remote & Async Collaboration: Emphasis on clear documentation, asynchronous communication, and self-management.

Collaboration Style:

• Proactive & Documented: Communication is expected to be proactive, clear, and well-documented to support async workflows.

• Cross-Functional: Designers will collaborate closely with copywriters, CRO specialists, and technical QA, requiring clear articulation of needs and feedback.

• Feedback-Oriented: Openness to feedback on designs and builds, with a focus on continuous improvement.

• Ownership: A collaborative spirit that respects individual ownership of specific functions (design vs. technical build vs. copy).

📝 Enhancement Note: The company culture is geared towards high-performing, self-motivated individuals who thrive in a remote, fast-paced, and results-oriented environment. Adaptability and a willingness to embrace new technologies like AI are crucial.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Design and Build: The primary challenge is mastering the AI-assisted "design-to-build" workflow, ensuring visual fidelity and responsive accuracy without relying on traditional developer handoffs for every iteration.

• Claims-Sensitive Categories: Designing for health and wellness products requires sensitivity to regulations and the ability to build trust through mechanism and proof, rather than purely aesthetic appeal.

• Pace of Change: The rapid scaling of the company and the fast-paced nature of DTC marketing mean constant adaptation to new campaigns, products, and testing opportunities.

• Remote Collaboration: Effectively communicating and collaborating asynchronously across time zones and functions requires strong organizational and communication skills.

Learning & Development Opportunities:

• AI Tool Mastery: Becoming an expert in directing AI for advanced graphic design and page production workflows.

• CRO Specialization: Deepening understanding of conversion rate optimization principles and their application in a high-volume DTC environment.

• Process Improvement Leadership: Opportunity to shape and refine the company's unique "design-to-build" process.

• Direct Business Impact: Gaining hands-on experience with how design directly drives revenue in a fast-growing DTC business.

• Exposure to Founders: Direct interaction with company leadership provides unique strategic insights.

📝 Enhancement Note: The role presents a significant opportunity to pioneer new workflows in design and production, particularly with AI. Candidates who are comfortable with ambiguity and eager to learn and adapt will find substantial growth potential.

💡 Interview Preparation

Strategy Questions:

• "How would you approach translating this long-form sales copy into a visually persuasive landing page, prioritizing conversion over aesthetics?" (Focus on hierarchy, CTAs, proof points, and visual flow).

• "Describe a time you used AI tools to significantly improve your design or production workflow. What was the outcome?" (Be ready to detail specific tools and results).

• "Walk us through your process for ensuring visual and responsive quality control on a page that was built using an AI-assisted tool. What are the key checks you perform?" (Highlight meticulousness and technical inspection).

• "How do you balance brand consistency with the specific requirements of performance marketing and conversion optimization on DTC landing pages?" (Discuss brand guidelines vs. direct response tactics).

• "Imagine a brief for a health supplement product. What are the key design considerations you'd prioritize, given the claims-sensitive nature of the industry?" (Focus on trust, mechanism, proof, and regulatory awareness). Company & Culture Questions:

• "How do you manage your workload and communicate progress in a remote, async-first environment?" (Highlight organization, documentation, and proactive updates).

• "Describe your experience working with performance marketing teams or CRO specialists. How do you incorporate their feedback into your designs?" (Focus on collaboration and data-driven iteration).

• "What are your thoughts on the future of AI in design and web production? Where do you see its biggest impact?" (Demonstrate forward-thinking and enthusiasm for AI). Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project type or by demonstrating a full "design-to-build" process if possible.

• Narrative: For each key project, tell a story: the problem, your solution (design rationale), your process (including AI usage), and the outcome (quantified results).

• Visuals: Use high-fidelity mockups and, if possible, live examples or screen recordings of built pages. Clearly show desktop and mobile views.

• AI Demonstration: Be prepared to briefly demo or explain how you directed AI tools for asset creation or page building within a case study.

• Quantify Impact: Emphasize metrics like conversion rate improvements, faster production cycles, or successful A/B test results driven by your designs.

• Conciseness: Respect time limits; focus on the most impactful projects and clearly articulate your contributions.

📝 Enhancement Note: Interview preparation should focus on demonstrating technical design skills, a deep understanding of conversion principles, comfort with AI, and the ability to thrive in a remote, results-driven environment. Practical examples and quantifiable achievements are crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to highlight direct-to-consumer (DTC) landing pages, conversion-focused design principles, and any experience with AI tools in the design or production process. Showcase projects that demonstrate commercial outcomes and your ability to translate complex copy into persuasive visual narratives.

• Resume Optimization: Ensure your resume clearly articulates your experience with UX/UI design, CRO, Figma, and any direct response marketing or e-commerce experience. Quantify achievements wherever possible, especially regarding conversion improvements or efficiency gains.

• Interview Preparation: Study the company's industry (health & wellness DTC) and their stated values (remote-first, async-first, high accountability). Prepare to discuss your approach to conversion design, AI tool usage, and remote collaboration. Practice articulating your design rationale and presenting case studies from your portfolio.

• Company Research: Visit hyprwork.com (or related HarZa Group sites if available) to understand their business model, brands, and overall mission. Familiarize yourself with their products and target audience to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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