Senior UX/UI & CRO Designer, DTC Landing Pages (Design-to-Build) at Hyprwork

📍 Job Overview

Job Title: Senior UX/UI & CRO Designer, DTC Landing Pages (Design-to-Build)

Company: Hyprwork

Location: Lithuania

Job Type: FULL_TIME

Category: Marketing / Art & Design / Technology

Date Posted: August 28, 2026

Experience Level: 5-10 years

Remote Status: TELECOMMUTE

🚀 Role Summary

Spearhead the end-to-end visual production of Direct-to-Consumer (DTC) landing pages, encompassing design, asset creation, and AI-assisted building.
Drive conversion rate optimization (CRO) by translating approved copy and briefs into persuasive, user-centric landing page experiences.
Own the visual quality control process, ensuring built pages precisely match approved designs across desktop and mobile, from initial concept to final handover.
Leverage AI tools and existing templates to expedite the design-to-build workflow, bridging the gap between creative vision and functional implementation.
Collaborate closely with copywriters and CRO owners to identify and resolve potential design or experience issues early in the production cycle.

📝 Enhancement Note: This role is a significant departure from traditional UX/UI design roles. The emphasis is on "design-to-build" with a strong AI integration component, meaning the candidate must not only design but also actively participate in the AI-assisted production and quality assurance of the final visual output. This requires a hybrid skillset heavily focused on conversion optimization and practical implementation rather than purely conceptual design.

📈 Primary Responsibilities

Translate approved landing page copy and structured briefs into conversion-focused visual designs, establishing clear hierarchy and compelling presentation of offers, benefits, and calls to action.
Design for specific traffic sources and customer awareness levels, ensuring message continuity from advertisements to the final offer page.
Produce high-quality, page-ready visual assets (product visuals, diagrams, icons, badges) using existing brand assets, photography, and AI image generation tools.
Utilize AI-assisted production workflows to build web pages from approved designs, meticulously inspecting and correcting output for visual accuracy, spacing, typography, and responsiveness.
Conduct rigorous visual and responsive quality control (QC) by comparing built pages against approved designs, ensuring pixel-perfect replication across all devices and identifying any discrepancies.
Adapt and utilize existing design templates and components, while also contributing to the development and maintenance of a reusable Figma design system.
Propose and develop original design and UX concepts for landing pages, storefronts, and funnels with clear commercial rationales and testable hypotheses for A/B testing.
Document successful AI prompts, production patterns, and reusable design components to enhance team efficiency and knowledge sharing.

📝 Enhancement Note: The responsibilities emphasize a deep understanding of direct response marketing principles and the ability to apply them visually. The candidate is expected to be proactive in identifying design challenges early and to take ownership of the visual integrity of the page throughout the entire production lifecycle, including post-build verification.

🎓 Skills & Qualifications

Education:

While formal education is not explicitly stated, a strong portfolio and demonstrable skills are paramount. Equivalent practical experience and a deep understanding of UX/UI principles, conversion design, and direct response marketing are expected. Experience:
5-10 years of professional experience in DTC e-commerce UX/UI, web design, or conversion design.
Proven track record within a DTC brand, performance marketing agency, CRO agency, or high-volume e-commerce business.
Experience designing for health, wellness, supplements, or other claims-sensitive categories is strongly preferred due to the nature of the company's products. Required Skills:
Advanced proficiency in Figma, including components, variants, auto layout, and responsive design systems.
Strong grasp of mobile-first design principles, visual hierarchy, typography, spacing, color theory, layout, and information design.
Demonstrated ability to translate long-form sales copy into compelling and easy-to-consume page experiences.
Experience creating polished, page-specific graphics from rough briefs.
Comfort and experience using AI tools within a design or production workflow, including AI image generation and editing.
Proficiency with browser inspection tools for diagnosing and correcting basic visual issues.
Sufficient understanding of HTML and CSS to inspect and correct visual output generated by AI.
Exceptional attention to detail and a high personal quality standard.
Ability to work quickly and efficiently without compromising quality.
Strong communication skills to explain design decisions and challenge unclear briefs.
Commercial mindset with a keen interest in page performance data and conversion metrics. Preferred Skills:
Experience with page builders, no-code tools, e-commerce platforms (e.g., Shopify), or design-to-code workflows.
Familiarity with Shopify, Checkout Champ, direct response funnels, and CRO testing platforms.
Experience designing for performance marketing landing pages.
Ability to overlap consistently with the collaboration window of 8:00 am to 12:00 pm EST.

📝 Enhancement Note: The emphasis on AI and the "design-to-build" model means that candidates with a blend of strong design fundamentals and practical, hands-on production skills, particularly with AI tools and basic code inspection, will be highly sought after. The preference for health/wellness experience is a critical differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive portfolio showcasing DTC or e-commerce landing pages, long-form sales pages, or advertorials across both mobile and desktop.
Evidence of strong offer presentation, effective use of social proof, and clear communication of product mechanisms or benefits.
Examples demonstrating the ability to work within an existing brand's guidelines and introduce original, commercially viable concepts.
Where possible, include details on the page's objective, your specific contribution, the design rationale, whether it was tested, and the commercial outcomes or learnings.
Designs created with a focus on commercial outcomes rather than solely aesthetic appeal. Process Documentation:
Showcase understanding of workflow optimization through design.
Demonstrate ability to document successful AI prompts and production patterns for reuse.
Provide examples of how design systems and reusable components are utilized and maintained.
Evidence of a structured approach to quality control and iterative improvement of design and build processes.

📝 Enhancement Note: The portfolio is crucial for this role. It must clearly articulate the candidate's ability to deliver visually appealing designs that directly drive commercial results in a DTC context, with a particular focus on conversion optimization and the practical application of design principles in an AI-assisted production environment.

💵 Compensation & Benefits

Salary Range:

Estimate: Given the Senior title, extensive experience requirement (5-10 years), specialized skills (UX/UI, CRO, AI integration, DTC), and the remote, international nature of the role (Lithuania), a competitive salary range is expected. For a Senior UX/UI & CRO Designer in Lithuania with these specific demands, a range of €45,000 - €70,000 annually is a reasonable estimate, depending on exact experience, portfolio strength, and negotiation. This range aligns with senior design roles in tech-forward European countries, adjusted for the specific skills and direct impact on revenue.

Benefits:

Paid time off
Monthly wellness stipend
Medical insurance support
Company-funded computer allowance (after tenure milestone)
Birthday gift card
In-country meetup allowance
Participation in company-funded leadership offsites Working Hours:
40 hours per week.
Requires consistent overlap with the collaboration window of 8:00 am to 12:00 pm EST.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for senior-level design roles with specialized conversion optimization and AI integration skills in European markets, particularly for remote positions. The required overlap with EST hours suggests a need for flexibility in scheduling around core global business hours.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health and Wellness (Direct-to-Consumer Brands)

Company Size: Growing rapidly, nearly 150 employees across 15+ countries. This indicates a dynamic, fast-paced environment where individual impact is significant.

Founded: Not specified, but the company has scaled 12x in a single year, highlighting a strong growth trajectory and entrepreneurial spirit.

Team Structure:

The company operates on a remote-first, async-first model, emphasizing accountability and efficient communication across distributed teams.
The role sits within a function that directly impacts marketing speed and effectiveness, implying close collaboration with marketing, copywriting, and technical QA teams.
Designers are expected to own their work from concept through to visual completion, with a clear division of responsibilities between design/visuals and technical functionality. Methodology:
Focus on rapid iteration and testing of landing pages, advertorials, product pages, and sales funnels.
AI-assisted production is a core methodology, aiming to remove traditional bottlenecks between design and build.
High standard of accountability across all operations.
Emphasis on commercial outcomes and data-driven decision-making for design and CRO.

Company Website: hyprwork.com (implied by domain_derived, though the job description refers to HarZa Group and Rejuvacare as the operating entities/brands)

📝 Enhancement Note: The company culture is characterized by rapid growth, a remote-first and async-first approach, and a strong emphasis on accountability and direct business impact. The integration of AI into the design-to-build process is a key cultural and operational differentiator.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is positioned as a senior specialist who owns a critical function (visual production of DTC pages) end-to-end. The emphasis is on deep expertise and execution rather than people management.

Reporting Structure:

While not explicitly stated, the role likely reports into a Head of Design, Head of Marketing, or a similar leadership position overseeing DTC operations.
Close collaboration is expected with copywriters, CRO specialists, and technical QA owners. Operations Impact:
This role has a direct and measurable impact on revenue by accelerating the speed of marketing campaigns through efficient landing page production.
Success is tied to commercial performance metrics like conversion rates, cycle time for page production, and the quality of visual builds.
The mandate to "build the system rather than inherit someone else's process" indicates an opportunity to shape best practices in visual production and AI integration. Growth Opportunities:
Specialization: Deepen expertise in DTC conversion design, AI-assisted production workflows, and performance marketing strategies.
System Building: Contribute significantly to the development and refinement of the company's design system, AI prompts, and production processes.
Leadership Potential: While not a management role, the opportunity to mentor others on AI-assisted design and production, or to lead specific initiatives in CRO design, may arise.
Broader Impact: Potential to influence broader UX/UI strategies across different DTC channels as the company scales.

📝 Enhancement Note: The growth path for this role is heavily focused on deepening specialized skills and influencing operational processes rather than traditional hierarchical advancement. The opportunity to "build the system" is a significant draw for ambitious, process-oriented professionals.

🌐 Work Environment

Office Type: Fully Remote. The company is remote-first and async-first.

Office Location(s): While the role is based in Lithuania, the team is distributed globally. There may be an allowance for in-country meetups.

Workspace Context:

A fully remote, asynchronous work environment requires strong self-discipline, proactive communication, and excellent time management.
The role involves extensive use of digital collaboration tools and AI-powered design/production software.
Emphasis on clear documentation and communication to bridge geographical and temporal gaps.
Access to company-funded computer allowance suggests a commitment to providing suitable remote work setups. Work Schedule:
Standard 40 hours per week.
A critical requirement is to overlap consistently with the collaboration window of 8:00 am to 12:00 pm EST. This means a significant portion of the workday must align with Eastern Standard Time business hours, regardless of the candidate's location in Lithuania (which is typically UTC+2 or UTC+3 during daylight saving).

📝 Enhancement Note: The EST overlap requirement is a crucial logistical detail for candidates in Lithuania, meaning a portion of their workday will need to align with North American business hours, potentially requiring early mornings or late afternoons depending on the exact timing.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Likely involves reviewing the portfolio and resume for direct experience in DTC UX/UI, CRO, AI tool usage, and Figma proficiency.
Design Challenge/Portfolio Deep Dive: Candidates will likely present their portfolio, discussing specific projects, their contributions, design rationale, and commercial outcomes. A practical design challenge focused on a DTC landing page scenario, potentially incorporating AI elements, may be included.
Technical/Process Interview: Discussion around experience with AI-assisted workflows, HTML/CSS inspection, quality control processes, and understanding of performance marketing principles.
Team/Founder Interview: Assessment of cultural fit, communication style, problem-solving abilities, and understanding of the company's remote-first, async-first methodology.

Portfolio Review Tips:

Quantify Impact: For each project, clearly state the objective, your specific role, the design decisions made, and any measurable results (e.g., conversion lift, A/B test outcomes).
Showcase Process: Highlight how you translated copy into design, your approach to visual hierarchy, and how you ensured message continuity from ad to page.
Demonstrate AI Integration: Include examples where AI tools were used effectively for asset creation or page production, explaining the benefits and your role in directing/correcting the AI.
Mobile-First Emphasis: Clearly present mobile designs and explain your mobile-first approach.
Conversion Focus: Prioritize projects that demonstrate a strong understanding of conversion principles and direct response marketing.
Brand Consistency & Originality: Show examples of adapting to existing brands and introducing novel, commercially sound design concepts.

Challenge Preparation:

Understand DTC Mechanics: Be prepared to discuss how to design for specific traffic sources, customer awareness levels, and the importance of offer presentation, social proof, and clear CTAs.
AI Tool Familiarity: Brush up on current AI design and image generation tools and be ready to articulate how you would integrate them into a workflow.
Figma Mastery: Be ready to demonstrate advanced Figma skills, including component libraries and auto layout.
Basic Code Inspection: Understand how to use browser developer tools to inspect CSS and HTML for visual discrepancies.
Problem-Solving: Prepare to analyze a hypothetical landing page brief and outline your design and production approach, including potential AI applications and quality control steps.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to deliver tangible commercial results through design and their practical experience with AI-driven production, not just theoretical knowledge. The portfolio is the primary evidence.

🛠 Tools & Technology Stack

Primary Tools:

Figma: Essential for design, prototyping, component creation, and design system management. Advanced proficiency is a must.
AI-Assisted Production Tools: Specific tools will be provided or used as part of the company's workflow. Candidates should be comfortable learning and directing AI for design and page building.
AI Image Generation/Editing Tools: (e.g., Midjourney, DALL-E, Photoshop with AI features) for creating and refining visual assets.

Analytics & Reporting:

CRO Testing Platforms: (e.g., Google Optimize, Optimizely, VWO) for designing and analyzing A/B tests.
Web Analytics Tools: (e.g., Google Analytics) to understand user behavior and page performance data.

CRM & Automation:

E-commerce Platforms: Shopify is specifically mentioned as advantageous. Other platforms or custom solutions may be in use.
Page Builders/No-Code Tools: Experience here is beneficial for understanding the production environment.

Other Relevant Tools:

Browser Developer Tools: For inspecting HTML and CSS to verify visual output.
Project Management Tools: (e.g., Asana, Jira, Trello - likely used for workflow management).

📝 Enhancement Note: The technology stack heavily emphasizes design tools, AI integration, and e-commerce platforms, reflecting the role's focus on efficient, conversion-driven visual production. Familiarity with AI tools in a practical production context is a key differentiator.

👥 Team Culture & Values

Operations Values:

Accountability: High standard of ownership for tasks and outcomes.
Efficiency: Driving speed and effectiveness through optimized processes and AI.
Data-Driven: Decisions informed by performance data and commercial results.
Proactivity: Identifying issues and opportunities before they become problems.
Continuous Improvement: Constantly refining processes, prompts, and designs.
Collaboration: Effective communication and teamwork in a remote, async environment.

Collaboration Style:

Remote-First & Async-First: Communication relies on clear documentation, asynchronous updates, and focused overlap periods for critical discussions.
Cross-Functional Integration: Close working relationships with copywriters, CRO specialists, and technical QA to ensure seamless project flow.
Feedback Loops: Openness to providing and receiving constructive feedback to improve designs, processes, and AI outputs.
System-Oriented: A shared goal of building and refining efficient, scalable production systems.

📝 Enhancement Note: The company values a highly autonomous, results-oriented individual who can thrive in a remote, asynchronous setting and actively contribute to improving operational systems, particularly those involving AI.

⚡ Challenges & Growth Opportunities

Challenges:

Bridging Design and Production: Effectively directing and quality-checking AI-generated builds to ensure they meet high visual standards.
Balancing Speed and Quality: Delivering fast turnaround times for landing pages without sacrificing design integrity or conversion focus.
Claims-Sensitive Categories: Designing for health and wellness products requires sensitivity to regulations and ethical communication, which can be more complex than for visually self-evident products.
Remote Collaboration: Mastering asynchronous communication and time zone differences to maintain seamless workflow.
AI Tool Evolution: Staying current with rapidly evolving AI technologies and integrating them effectively into the workflow.

Learning & Development Opportunities:

Mastery of AI-Assisted Design: Becoming an expert in leveraging AI for creative production and workflow optimization.
DTC Conversion Expertise: Deepening knowledge of performance marketing, CRO strategies, and direct response design principles.
System Design: Contributing to and potentially leading the evolution of the company's design systems and production processes.
Cross-Functional Acumen: Gaining a deeper understanding of marketing strategy, copywriting, and technical QA from close collaboration.

📝 Enhancement Note: The role offers significant opportunities for growth in specialized, in-demand areas like AI-driven design production and DTC conversion optimization, appealing to ambitious professionals looking to shape cutting-edge workflows.

💡 Interview Preparation

Strategy Questions:

"Describe your process for translating a detailed landing page brief and approved copy into a conversion-focused design, highlighting any specific techniques you use to ensure clarity and persuasion."
"How have you incorporated AI tools into your design or production workflow? Provide a specific example of how AI helped you achieve a better outcome or improve efficiency, and describe your role in directing or correcting the AI."
"Walk me through a challenging CRO design test you conceptualized and implemented. What was the hypothesis, your design approach, and what were the results? What did you learn from it?"
"How do you ensure message continuity from an advertisement to a landing page, and how does this influence your design decisions?"
"Imagine a scenario where the AI-assisted build of your design has visual discrepancies. What steps would you take to diagnose and correct these issues, and when would you escalate to technical QA?" Company & Culture Questions:
"What interests you most about Hyprwork and our approach to DTC marketing, particularly our remote-first and AI-assisted production model?"
"How do you approach accountability and ownership in a remote, asynchronous work environment?"
"Describe a time you had to challenge an unclear brief or weak direction from a stakeholder. What was your approach, and what was the outcome?"
"How do you stay updated on the latest trends in UX/UI design, CRO, and AI technology?" Portfolio Presentation Strategy:
Storytelling: Frame each project as a narrative: the problem (brief/copy), your solution (design/process), and the outcome (commercial result/learning).
Quantify Everything: For each case study, use metrics to demonstrate impact. If exact numbers aren't available, discuss the intended impact and how success would be measured.
Highlight AI & CRO: Clearly articulate your role in using AI tools and how your design decisions directly aimed to improve conversion rates.
Showcase Figma Mastery: Be prepared to demonstrate advanced Figma features if asked, such as complex component structures or auto layout applications.
Focus on "Design-to-Build": Emphasize your ownership of the visual product from concept through to the final built page, including your QC process.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of strong design acumen, a deep understanding of conversion optimization, practical experience with AI tools, and the ability to deliver results in a fast-paced, remote DTC environment.

📌 Application Steps

To apply for this operations position:

Submit your application through the provided link on Workable.
Portfolio Customization: Ensure your portfolio is up-to-date and prominently features your strongest DTC landing page designs, conversion optimization projects, and any examples of AI integration in your workflow. Tailor your portfolio to highlight experience relevant to claims-sensitive categories if possible.
Resume Optimization: Tailor your resume to highlight keywords such as "DTC," "UX/UI," "CRO," "Figma," "AI-assisted production," "conversion optimization," "performance marketing," "Shopify," and any experience with health/wellness products. Quantify achievements wherever possible.
Interview Preparation: Practice articulating your design process, your experience with AI tools, and your understanding of conversion principles. Prepare to discuss specific projects from your portfolio in detail, focusing on commercial outcomes and your direct contribution. Rehearse your ability to explain design decisions and your approach to quality control.
Company Research: Familiarize yourself with Hyprwork, HarZa Group, and Rejuvacare's brands and online presence. Understand their remote-first, async-first approach and their commitment to AI-driven production. Be prepared to discuss how your skills align with their business model and operational philosophy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Senior UX/UI & CRO Designer, DTC Landing Pages (Design-to-Build)