Senior UX/UI & CRO Designer, DTC Landing Pages (Design-to-Build) at Hyprwork

📍 Job Overview

Job Title: Senior UX/UI & CRO Designer, DTC Landing Pages (Design-to-Build)

Company: Hyprwork

Location: Mexico

Job Type: FULL_TIME

Category: UX/UI Design, Conversion Rate Optimization (CRO), DTC E-commerce

Date Posted: August 28, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

Owns the end-to-end visual production process for Direct-to-Consumer (DTC) landing pages, bridging the gap between design and build using AI-assisted workflows.
Focuses on creating high-converting visual experiences that are responsive, visually consistent, and aligned with commercial objectives.
Translates approved copy and structured briefs into persuasive visual journeys, prioritizing commercial outcomes over aesthetics alone.
Produces page-specific visual assets and directs AI tools to build functional web pages, ensuring visual accuracy from design to final build.
Conducts thorough visual and responsive quality control to guarantee the built page precisely matches the approved design across all devices.

📝 Enhancement Note: This role is uniquely positioned at the intersection of Design, Production, and CRO, with a strong emphasis on leveraging AI for efficiency. The "Design-to-Build" aspect, combined with the ownership of visual quality until the built page matches the design, signifies a high degree of responsibility and autonomy. The focus on health and wellness products, a claims-sensitive category, implies a need for nuanced design that builds belief through mechanism and proof, rather than purely visual appeal.

📈 Primary Responsibilities

Conversion-Focused Design: Translate approved landing page copy and structured briefs into clear, persuasive, and conversion-optimized visual journeys, ensuring hierarchy, offer presentation, and calls-to-action are strategically placed.
DTC E-commerce Expertise: Design mobile-first, conversion-centric pages for DTC brands, prioritizing commercial outcomes, reducing friction, and maintaining message continuity from advertisements to the final offer.
Visual Asset Production: Create polished, page-ready visual assets (product visuals, diagrams, icons, badges) using existing brand assets, product photography, and AI image generation tools, ensuring consistency and adherence to optimization guidelines.
AI-Assisted Page Building: Utilize and direct AI-assisted workflows to transform approved designs into functional web pages, inspecting and correcting AI output for visual discrepancies, spacing, typography, and responsiveness.
Visual Quality Control (VQC): Conduct comprehensive side-by-side comparisons of built pages against approved designs, verifying accuracy in copy, assets, typography, hierarchy, layout, and responsiveness across desktop and mobile devices.
Design System & Component Management: Utilize and contribute to a reusable Figma design system, organizing source files, documenting successful AI prompts, and identifying reusable design patterns to enhance efficiency and consistency.
Concept Development & Testing: Propose original design and UX ideas for storefronts, landing pages, and funnels, developing clear test hypotheses with commercial rationales and incorporating winning patterns into future work.
Collaboration & Communication: Proactively identify and flag design or experience issues stemming from copy length, structure, or messaging to relevant stakeholders, and clearly escalate technical exceptions encountered during the AI-building process.

📝 Enhancement Note: The responsibilities clearly delineate ownership of the visual aspect of page creation, from initial concept and design to the final visual implementation via AI. The emphasis on "owning the page until the built version visually matches the approved design" highlights a critical quality assurance function integrated into the production process. The requirement to "never change material copy or claims without approval" underscores the need for strict adherence to content guidelines within a claims-sensitive industry.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrable skills are paramount. A background in Graphic Design, Web Design, UX/UI Design, or a related field is beneficial.

Experience: Minimum of 5-10 years of professional experience in DTC e-commerce UX/UI, web design, or conversion design. This should include experience gained at a DTC brand, performance marketing company, CRO agency, or a high-volume e-commerce business.

Required Skills:

Advanced proficiency in Figma, including components, variants, auto layout, and responsive design systems.
Strong understanding of mobile-first design principles, visual hierarchy, typography, spacing, color theory, layout, and information design.
Proven ability to translate long-form sales copy into compelling and conversion-focused page experiences.
Experience in producing high-quality, page-specific visual assets from rough briefs.
Demonstrated experience using AI tools within a design or production workflow, including directing AI image generation and design-to-code systems.
Foundational knowledge of HTML and CSS sufficient for inspecting and correcting visual output using browser developer tools.
Exceptional attention to detail and a commitment to maintaining high personal quality standards.
Confidence to challenge unclear briefs or weak direction and clearly articulate design decisions.
A commercial mindset with a genuine interest in page performance data and conversion metrics.
Ability to overlap consistently with the company's collaboration window of 8:00 am to 12:00 pm EST. Preferred Skills:
Experience designing for health, wellness, supplements, or other claims-sensitive categories.
Familiarity with Shopify, Checkout Champ, direct response funnels, and performance marketing landing page best practices.
Experience with page builders, no-code tools, or other design-to-code workflows.
Understanding of A/B testing methodologies and CRO testing platforms.

📝 Enhancement Note: The emphasis on "design created for commercial outcomes rather than for awards" is a critical differentiator. The skill set blends traditional UX/UI design with practical production capabilities, AI tool proficiency, and a strong commercial acumen, particularly relevant for the health and wellness sector. The specific mention of HTML/CSS for visual correction rather than development indicates a pragmatic need for designers to fine-tune AI output.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

DTC/E-commerce Focus: Showcase a range of DTC or e-commerce landing pages, product pages, advertorials, or sales funnels across both mobile and desktop viewports.
Commercial Outcome Demonstration: Provide evidence of understanding conversion principles, strong offer presentation, effective use of social proof, clear communication of product mechanisms or benefits, and visual storytelling that drives commercial results.
Brand Consistency & Innovation: Include examples demonstrating the ability to work effectively within an existing brand's guidelines, as well as instances where original concepts and commercial rationale were introduced.
Process & Rationale: Where possible, clearly articulate the objective of each featured page, your specific contribution, the reasoning behind your design decisions, whether the design was tested, and any lessons learned from the results.

Process Documentation:

Workflow Integration: Demonstrate understanding of how your design process integrates with AI-assisted production workflows, including the ability to provide clear direction to AI tools and meticulously inspect/correct their output.
System Contribution: Show experience in contributing to or utilizing design systems and component libraries, organizing design files for reusability and maintainability.
Performance Measurement: Illustrate how design decisions are informed by or intended to influence page performance data and conversion metrics.

📝 Enhancement Note: The portfolio requirements are highly specific, demanding a demonstration of not just design aesthetics but also a deep understanding of conversion principles, commercial impact, and the practical application of AI in the design-to-build pipeline. The emphasis on "design created for commercial outcomes" and the request for specific details on objectives, contributions, and results are crucial for this role.

💵 Compensation & Benefits

Salary Range: While not explicitly provided, for a Senior UX/UI & CRO Designer with 5-10 years of experience, specializing in DTC e-commerce and AI-assisted production, working remotely in Mexico, the estimated salary range would typically fall between MXN $600,000 - $1,100,000 annually.

📝 Enhancement Note: This estimate is based on industry benchmarks for senior design roles with specialized CRO and DTC experience in Latin America, considering the remote nature and the unique AI-assisted production aspect. Factors influencing the range include the candidate's specific portfolio strength, depth of experience in claims-sensitive industries, and proficiency with the required AI and production tools. Further research into specific cost of living adjustments within Mexico and the company's compensation philosophy would refine this estimate.

Benefits:

Paid time off: Standard vacation and leave benefits.
Monthly wellness stipend: Financial support for well-being activities.
Medical insurance support: Assistance with healthcare costs.
Company-funded computer allowance: Support for necessary hardware after a tenure milestone.
Birthday gift card: A token of appreciation for employee birthdays.
In-country meetup allowance: Funds to facilitate local team or networking gatherings.
Company-funded leadership offsites: Opportunities for strategic alignment and team building with founders.

Working Hours: Approximately 40 hours per week, with a requirement to overlap consistently with the company's collaboration window of 8:00 am to 12:00 pm EST. This suggests a flexible schedule outside of core collaboration hours.

📝 Enhancement Note: The benefits package emphasizes remote work support, employee well-being, and opportunities for professional development and team connection, even in a distributed environment. The specific collaboration window is a key operational requirement for candidates to consider.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health and Wellness (Direct-to-Consumer Brands). The company operates in a competitive and claims-sensitive market, requiring a strong focus on building trust and demonstrating product efficacy through design and messaging.

Company Size: Approximately 150 employees, indicating a growing, mid-sized organization with established processes but still retaining agility.

Founded: The founding date is not specified, but the company has scaled 12x in a single year, suggesting rapid growth and a dynamic, forward-thinking environment.

Team Structure:

Remote-First, Async-First: Operations and collaboration are designed for a distributed workforce, emphasizing asynchronous communication and high accountability.
Cross-Functional Collaboration: Designers will work closely with copywriters, CRO specialists, technical QA owners, and potentially marketing teams to ensure seamless integration from concept to launch.
Direct Access to Founders: The structure allows for direct interaction with company leadership, providing visibility into strategic decisions and opportunities for influence.

Methodology:

Data-Driven Decisions: Performance data is central to design iterations and CRO tests, requiring a data-informed approach to visual strategy.
AI-Assisted Production: A core methodology involves leveraging AI tools to accelerate the design-to-build process, requiring designers to be adept at directing and refining AI outputs.
Agile Iteration: The company's rapid growth and high-volume testing environment suggest a culture of continuous improvement and rapid iteration on designs and pages.

Company Website: https://hyprwork.com/ (Note: The provided URL points to Workable, the job platform. The company's actual domain is likely hyprwork.com, as inferred from the domain_derived field.)

📝 Enhancement Note: The company culture is characterized by rapid growth, a remote-first/async-first mindset, and a strong emphasis on performance and accountability. The health and wellness industry context is crucial, demanding a design approach that balances creativity with regulatory considerations and builds customer trust.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role, focusing on specialized UX/UI and CRO design within the DTC e-commerce space. It offers significant ownership and direct impact on business velocity.

Reporting Structure: While not explicitly stated, the role likely reports to a Head of Design, Creative Director, or a Marketing/E-commerce Operations Lead. The emphasis on direct access to founders suggests a flat hierarchy where contributions are highly visible.

Operations Impact: This role is critical to the company's Go-To-Market (GTM) strategy. By accelerating the speed of web production for landing pages, advertorials, and sales funnels, the designer directly influences the pace of marketing campaigns, testing, and ultimately, revenue generation. The efficiency gains from the AI-assisted workflow are intended to significantly boost output.

Growth Opportunities:

Functional Specialization: Deepen expertise in DTC UX/UI, CRO, and AI-driven design production, becoming a go-to expert within the company and potentially the industry.
System Building: Contribute significantly to the development and refinement of the company's design system and AI production workflows, shaping future processes.
Leadership Potential: As the company scales, there may be opportunities to lead design initiatives, mentor junior designers, or transition into a Design Lead or Managerial role focused on DTC production.
Strategic Influence: The direct access to founders and the role's direct impact on business velocity provide a platform to influence strategic decisions related to digital product development and marketing execution.

📝 Enhancement Note: This role offers substantial growth potential for a designer willing to embrace AI and take ownership of the full design-to-build cycle. The ability to impact business speed directly provides a unique career trajectory beyond traditional design roles.

🌐 Work Environment

Office Type: Fully remote. The company operates on a remote-first, async-first model, meaning physical office spaces are not a central aspect of the work environment.

Office Location(s): Primarily based in Mexico, with the understanding that remote work is the standard. The company may facilitate occasional in-country meetups.

Workspace Context:

Digital Collaboration: The primary workspace is digital, relying on tools like Figma, Slack, and other project management/communication platforms for collaboration.
Technology & Tools: Access to and proficiency with AI-assisted design and production tools, Figma, and potentially web page builders are essential.
Team Interaction: While remote, the role involves collaboration with various team members across different countries, requiring strong asynchronous communication skills and active participation during the EST overlap window.

Work Schedule: The role is full-time (approximately 40 hours/week). While remote, there is a specific requirement for consistent overlap with the 8:00 am - 12:00 pm EST collaboration window. This suggests a need for structured workdays that accommodate this core interaction period.

📝 Enhancement Note: The remote-first and async-first nature of the work environment demands self-discipline, excellent digital communication skills, and the ability to manage one's own schedule effectively while meeting collaboration requirements.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Likely a brief call with a recruiter or hiring manager to assess basic qualifications, interest, and cultural fit. Be prepared to discuss your understanding of DTC and CRO.
Portfolio Review & Skills Assessment: A deep dive into your portfolio, focusing on specific DTC landing page examples, conversion rationale, and your process. This may involve a practical exercise or a discussion about your approach to a given brief.
AI & Production Workflow Discussion: An in-depth conversation about your experience with AI tools in design/production, your comfort level with HTML/CSS for visual correction, and your ability to direct and critique AI output.
Team/Founder Interviews: Interviews with key stakeholders, potentially including founders, to assess strategic thinking, problem-solving abilities, and alignment with company culture and values. Expect questions about how you handle challenges and drive results.

Portfolio Review Tips:

Highlight Commercial Impact: Prioritize case studies that demonstrate how your designs directly influenced conversion rates, sales, or other key business metrics. Quantify results whenever possible.
Showcase DTC & CRO Expertise: Ensure your portfolio clearly features DTC landing pages, sales funnels, and examples of conversion optimization strategies.
Detail Your Process: For each project, explain the objective, your specific role, the challenges faced, your design decisions (especially those driven by CRO principles), and the outcomes.
Demonstrate AI Proficiency: Include examples or discuss how you've used AI tools in your workflow. Be ready to explain your prompts, how you refined AI output, and the benefits you achieved.
Mobile-First Emphasis: Clearly present mobile designs and explain your mobile-first approach.
Claims-Sensitive Context: If applicable, show how you've designed for health/wellness or similar industries, addressing the unique challenges of building belief and trust.

Challenge Preparation:

Design Brief Interpretation: Practice dissecting briefs to identify key objectives, target audiences, and conversion goals.
AI Prompt Engineering: Be ready to articulate how you would prompt AI for specific assets or page elements based on a brief.
Visual QC Scenarios: Prepare to explain how you would meticulously check a built page against a design, identifying potential discrepancies.
CRO Rationale: Be able to explain the "why" behind your design choices in terms of conversion psychology and user behavior.
Communication Skills: Practice articulating complex design and production concepts clearly and concisely, both verbally and visually.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's practical application of design principles for commercial outcomes, their proficiency with AI tools in a production context, and their ability to manage the visual quality of AI-generated builds. The portfolio is the primary tool for demonstrating these capabilities.

🛠 Tools & Technology Stack

Primary Tools:

Figma: Essential for advanced UI/UX design, component creation, variants, auto layout, and building responsive design systems.
AI-Assisted Design & Production Tools: Proficiency in directing and refining AI tools for image generation, asset creation, and potentially design-to-code conversion is critical.
Web Page Builders/No-Code Tools: Familiarity with platforms that facilitate rapid page creation, often integrated with AI workflows.

Analytics & Reporting:

Performance Marketing Landing Page Analytics: Understanding how to interpret data from landing pages to inform design decisions and CRO strategies (specific tools not listed but implied).
CRO Testing Platforms: Experience with tools used for A/B testing and multivariate testing to validate design hypotheses.

CRM & Automation:

E-commerce Platforms: Experience with platforms like Shopify is highly advantageous for understanding the DTC ecosystem.
Checkout Systems: Familiarity with systems like Checkout Champ is preferred.

Other Relevant Tools:

Browser Developer Tools: Basic proficiency in using HTML/CSS inspection tools to diagnose and correct visual issues in the browser.
Project Management Tools: Likely used for task tracking and communication (e.g., Asana, Trello, Jira – specific tools not mentioned).
Communication Platforms: Slack or similar for real-time and asynchronous team communication.

📝 Enhancement Note: The technology stack emphasizes modern design and production tools, with a significant focus on AI integration. The ability to leverage these tools for efficiency and quality is paramount.

👥 Team Culture & Values

Operations Values:

Accountability: High personal accountability is expected across all team members, especially in a remote, async-first environment.
Speed & Efficiency: The company values rapid execution and iteration, particularly in web production, to maintain marketing momentum.
Data-Driven Approach: Decisions are informed by performance data, emphasizing measurable outcomes over subjective preferences.
Ownership: Individuals are empowered to own their functional areas, from concept to completion, driving results autonomously.
Continuous Improvement: A culture of learning, experimentation, and refining processes, including AI prompts and design patterns.

Collaboration Style:

Async-First Communication: Emphasis on clear, concise written communication and documentation to facilitate collaboration across time zones.
Structured Overlap: Intentional use of the EST collaboration window for synchronous discussions, problem-solving, and team alignment.
Cross-Functional Partnerships: Designers work closely with copywriters, technical QA, and other stakeholders, requiring strong interpersonal and communication skills to ensure seamless handoffs and feedback loops.
Constructive Feedback: An environment that encourages direct, honest feedback to drive quality and efficiency improvements.

📝 Enhancement Note: The company culture rewards initiative, self-management, and a results-oriented mindset. The emphasis on async communication and structured overlap is key to understanding how teams collaborate effectively in this remote setting.

⚡ Challenges & Growth Opportunities

Challenges:

Bridging Design and Production: Successfully integrating design responsibilities with the practicalities of AI-assisted page building and visual quality control.
Navigating Claims Sensitivity: Designing for health and wellness products requires careful messaging and visual representation to build trust without making unsubstantiated claims.
AI Tool Mastery: Continuously adapting to and mastering evolving AI tools to maximize efficiency and quality in the design-to-build process.
Maintaining Visual Fidelity: Ensuring that AI-generated builds consistently match the intended design across various devices and screen sizes.
Balancing Speed and Quality: Meeting high-volume production demands while upholding rigorous quality standards.

Learning & Development Opportunities:

AI Design & Production Expertise: Become a leader in leveraging AI for creative production workflows.
Advanced CRO Strategies: Deepen understanding of conversion optimization principles through practical application in a high-volume testing environment.
DTC E-commerce Best Practices: Gain extensive experience in designing for successful direct-to-consumer brands and sales funnels.
System Design & Optimization: Contribute to building and refining scalable design systems and production processes.
Cross-Functional Skill Development: Enhance skills in collaborating with marketing, copywriting, and technical teams.

📝 Enhancement Note: This role presents a unique opportunity to pioneer new workflows at the intersection of design and AI-driven production, offering significant growth in specialized, in-demand skills.

💡 Interview Preparation

Strategy Questions:

"How would you approach designing a landing page for a product that addresses chronic pain, where the benefits aren't visually self-evident?" (Focus on mechanism, proof, comparison, and trust-building elements.)
"Describe your process for translating a lengthy sales copy document into a conversion-optimized landing page design." (Highlight hierarchy, flow, visual aids, and CTA placement.)
"Walk us through a time you used AI in your design or production workflow. What was the objective, what tools did you use, and what were the results?" (Be specific about your role in directing, inspecting, and refining AI output.)
"How do you ensure visual consistency and quality across multiple landing pages built using an AI-assisted process?" (Discuss VQC, design systems, and meticulous inspection.) Company & Culture Questions:
"What interests you most about working for a DTC health and wellness brand?"
"How do you approach working in a remote-first, async-first environment?"
"Describe your experience with accountability and how you manage your own performance."
"How do you balance brand consistency with the need for performance-driven design in DTC?" Portfolio Presentation Strategy:
Focus on Impact: Start with the results. Briefly state the objective and the commercial outcome achieved by the featured project.
Explain Your Role & Process: Clearly define your contribution, especially in the design-to-build phase. Detail how you used Figma, AI tools, and your CRO knowledge.
Showcase Mobile & Desktop: Present responsive designs side-by-side or sequentially, explaining your mobile-first approach.
Articulate Design Rationale: For each key design decision, explain the "why" from a conversion and user experience perspective.
Discuss AI Integration: Be prepared to walk through a specific example of how you directed AI, refined its output, and what efficiencies or quality improvements it provided.
Highlight Problem-Solving: Share challenges you encountered (e.g., unclear brief, complex copy) and how you overcame them.

📝 Enhancement Note: Preparation should heavily emphasize the unique aspects of this role: DTC conversion, AI-assisted production, and the specific demands of the health and wellness industry. Practical examples and clear articulation of process are key.

📌 Application Steps

To apply for this Senior UX/UI & CRO Designer position:

Submit your application through the provided Workable link.
Portfolio Customization: Curate your portfolio to prominently feature DTC e-commerce landing pages, sales funnels, and examples demonstrating conversion optimization strategies. Ensure case studies clearly articulate the commercial objective, your specific contribution (especially in design-to-build and AI usage), and measurable results.
Resume Optimization: Tailor your resume to highlight keywords such as "DTC," "CRO," "UX/UI Design," "Figma," "AI-assisted Design," "Conversion Rate Optimization," "Performance Marketing," "Responsive Design," and any experience in health/wellness or claims-sensitive industries. Quantify achievements where possible.
Interview Preparation: Practice articulating your design process, your approach to conversion optimization, your experience with AI tools in a production context, and how you ensure visual quality. Prepare specific examples for behavioral and situational interview questions.
Company Research: Familiarize yourself with Hyprwork's brands (e.g., Rejuvacare) and their market position. Understand their remote-first, async-first culture and their focus on rapid growth and accountability. Research their existing landing pages to understand their current aesthetic and conversion strategies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Senior UX/UI & CRO Designer, DTC Landing Pages (Design-to-Build)