Senior UX/UI & CRO Designer, DTC Landing Pages (Design-to-Build) at Hyprwork

📍 Job Overview

Job Title: Senior UX/UI & CRO Designer, DTC Landing Pages (Design-to-Build)

Company: Hyprwork

Location: Argentina

Job Type: FULL_TIME

Category: UX/UI Design & Conversion Rate Optimization (CRO)

Date Posted: 2026-08-28

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

Owns the end-to-end visual production process for Direct-to-Consumer (DTC) landing pages, from initial design conception through AI-assisted build and comprehensive quality control.
Focuses on translating approved copy and structured briefs into conversion-optimized user experiences that drive commercial outcomes for health and wellness brands.
Leverages AI tools to bridge the gap between design and development, ensuring visual accuracy and responsive performance across desktop and mobile.
Collaborates closely with copywriters and technical QA to deliver high-impact landing pages that maintain message continuity and achieve business objectives.

📝 Enhancement Note: This role is a significant departure from traditional design positions, emphasizing a "design-to-build" ownership model facilitated by AI. The candidate must be comfortable directing AI tools and taking direct responsibility for the visual integrity of the final product, not just the design file. The health and wellness industry context is critical, requiring sensitivity to claims and a focus on building belief through clear communication and proof points rather than purely aesthetic appeal.

📈 Primary Responsibilities

Conversion-Focused Design: Translate approved landing page copy and structured briefs into clear, persuasive, and conversion-optimized visual journeys, prioritizing commercial outcomes over aesthetics alone.
Visual Asset Production: Create polished, page-ready visual assets (product visuals, diagrams, icons, badges) from rough direction, utilizing existing brand assets, photography, and AI image generation tools for efficiency and quality.
AI-Assisted Page Building: Direct and manage AI-assisted workflows to transform approved designs into functional web pages, meticulously inspecting output, correcting visual discrepancies, spacing, typography, and responsive issues.
Visual & Responsive Quality Control (QC): Conduct thorough side-by-side comparisons of built pages against approved designs, ensuring accuracy in copy, assets, hierarchy, typography, spacing, alignment, and cross-device compatibility before handover.
Design System & Component Management: Utilize, adapt, and contribute to a reusable Figma design system and component library, identifying successful patterns for future reuse and ensuring organized source files.
Original Concept Development: Propose and develop original UX/UI and CRO design concepts for storefronts, landing pages, and funnels with a clear commercial rationale, articulating test hypotheses and intended customer behavior influence.
Cross-Functional Collaboration: Proactively flag potential design or experience issues arising from copy length, structure, or messaging to copywriters and CRO owners, and collaborate with technical QA to ensure seamless handover and final product integrity.
Prompt Engineering & Process Improvement: Enhance AI prompts, instructions, and documentation based on recurring production errors to continuously improve the AI-assisted page-building workflow.

📝 Enhancement Note: The responsibilities highlight a blend of core design skills and a strong operational aptitude for managing a production pipeline. The emphasis on "owning the page until the built version visually matches" and directing AI tools implies a need for a proactive, detail-oriented individual who can manage a high volume of output with consistent quality.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrated practical experience are paramount. A background in Graphic Design, UX/UI Design, Digital Media, or a related field is beneficial.

Experience: Minimum of 5-10 years of professional experience in DTC ecommerce UX/UI, web design, or conversion design, preferably within a DTC brand, performance marketing agency, or high-volume ecommerce environment.

Required Skills:

Advanced Figma Proficiency: Expertise in components, variants, auto layout, and building responsive design systems.
DTC Ecommerce & Conversion Design: Proven experience designing for commercial outcomes, understanding direct response principles, and optimizing for conversion rates.
Mobile-First Design Principles: Strong grasp of visual hierarchy, typography, spacing, color theory, layout, and information architecture tailored for mobile experiences.
AI-Assisted Production Workflow: Demonstrated experience or strong aptitude for using AI tools within a design and production workflow, including directing AI for image generation and design-to-code systems.
Basic HTML & CSS: Sufficient knowledge to inspect and correct visual output in a browser, diagnose basic layout and styling issues.
Visual Asset Creation: Ability to produce polished, page-specific graphics from rough briefs, including product visuals, diagrams, and icons.
Attention to Detail: Meticulous personal quality standard for visual accuracy, spacing, alignment, and responsive behavior.
Commercial Mindset: Interest in page performance data and a clear understanding of how design decisions impact commercial results.

Preferred Skills:

Experience with Shopify, Checkout Champ, or similar ecommerce platforms.
Experience with direct response funnels and performance marketing landing pages.
Familiarity with CRO testing platforms and methodologies.
Experience in health, wellness, supplements, or other claims-sensitive categories.
Understanding of browser inspection tools for detailed visual diagnostics.

📝 Enhancement Note: The requirement for basic HTML/CSS is explicitly for visual correction, not full development. The emphasis on a "commercial mindset" and experience in "claims-sensitive categories" points to the need for a designer who can balance persuasive design with regulatory awareness and data-driven decision-making.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

DTC/Ecommerce Focus: A robust portfolio showcasing DTC or ecommerce landing pages, long-form sales pages, or advertorials across both mobile and desktop views.
Commercial Outcome Demonstration: Evidence of design created for commercial outcomes, not solely for aesthetic awards. Include examples that highlight strong offer presentation, effective use of social proof, clear product mechanism/benefit communication, and visual storytelling.
Brand Consistency & Originality: Examples demonstrating the ability to work effectively within an existing brand framework, alongside original design concepts that drive engagement and conversion.
Contribution & Rationale: Where possible, provide context for each project: the specific objective of the page, your individual contribution, the strategic reasoning behind design choices, whether the design was tested, and the resulting learnings or outcomes.

Process Documentation:

Workflow Design & Optimization: Showcase an understanding of how to translate briefs and copy into efficient visual workflows that lead to conversion-focused designs.
AI Integration & Production: Demonstrate how you've integrated AI tools into your design and production process, including examples of directing AI for visual assets or page elements and refining its output.
Quality Assurance & Iteration: Illustrate your process for visual and responsive quality control, including side-by-side comparisons and the steps taken to ensure pixel-perfect alignment with approved designs. Document how you identify and iterate on successful design patterns or components.

📝 Enhancement Note: The portfolio requirements are highly specific, demanding proof of commercial impact and a clear understanding of the "design-to-build" process, especially concerning AI integration and quality control. Candidates should prepare to walk through their portfolio, articulating the ROI and learning from each project.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior UX/UI & CRO Designers with AI integration experience in a remote, high-volume DTC environment, and considering the cost of living in Argentina, a competitive salary range is estimated between ARS 15,000,000 - ARS 25,000,000 per month (approx. USD 17,000 - USD 28,000 annually, subject to exchange rate fluctuations). This estimate accounts for the senior-level expertise, specialized skills in CRO and AI-assisted production, and the full-time remote nature of the role.

Benefits:

Paid Time Off (PTO): Standard vacation and sick leave allowances.
Monthly Wellness Stipend: A recurring allowance to support employee well-being.
Medical Insurance Support: Assistance or contribution towards medical insurance coverage.
Company-Funded Computer Allowance: Provided after a tenure milestone to ensure up-to-date equipment.
Birthday Gift Card: A token of appreciation for employee birthdays.
In-Country Meetup Allowance: Support for local team gatherings and networking.
Company-Funded Leadership Offsites: Opportunities for in-person collaboration and strategic planning with leadership.

Working Hours: Approximately 40 hours per week. The role requires consistent overlap with the collaboration window of 8:00 am to 12:00 pm EST, allowing for flexibility outside these core hours.

📝 Enhancement Note: The salary range is a strong estimate based on market data for similar roles in high-cost-of-living regions, adjusted for Argentina's economic conditions and the specific demands of this unique role. The benefits package emphasizes remote work support and professional development, aligning with a distributed, async-first company culture. The EST collaboration window is a critical constraint for candidates in Argentina.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health and Wellness (Direct-to-Consumer Brands). Hyprwork operates as a fast-growing platform for DTC brands, with its flagship brand Rejuvacare targeting chronic pain and mobility issues. This industry context necessitates a design approach that builds belief through evidence and clear communication, given the non-visually self-evident benefits of the products.

Company Size: The company has scaled to nearly 150 people across more than 15 countries, indicating a medium-sized, rapidly growing organization. This implies a dynamic environment with opportunities for impact but also a need for structured processes and clear ownership.

Founded: While the founding date of Hyprwork itself isn't explicitly stated, the rapid growth (12x in a single year) suggests a relatively young, agile company with a strong focus on scaling operations and marketing effectively.

Team Structure:

Operations Focus: The company is "remote-first, async-first," emphasizing accountability and clear ownership. The design team is integrated into a fast-paced marketing production cycle, working closely with copywriters and technical QA.
Reporting: This role reports into a function that oversees marketing production and website performance, likely a Head of Marketing, Head of Growth, or similar GTM leadership.
Collaboration: Expect frequent cross-functional collaboration with copywriters, CRO specialists, technical QA, and potentially marketing channel managers to ensure message continuity and performance.

Methodology:

Data-Driven CRO: A strong emphasis on performance data and testing to drive decisions. Designs must have a clear commercial rationale and be geared towards measurable outcomes.
Agile Production: The "design-to-build" model powered by AI suggests an agile approach to web production, aiming for speed and efficiency.
Accountability & Ownership: High standards of accountability are expected, with individuals owning their functional areas from beginning to end.

Company Website: https://hyprwork.com/ (Note: The provided URL was for the job board; a separate company website is assumed for broader context).

📝 Enhancement Note: The "remote-first, async-first" culture is a key differentiator. Candidates should be comfortable working independently, communicating asynchronously, and taking full ownership of their responsibilities without constant direct supervision. The health and wellness sector's sensitive nature impacts design choices significantly.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role, focusing on specialized UX/UI and CRO design within the DTC landing page production pipeline. It represents a significant step for designers looking to own a complete production cycle and leverage AI tools.

Reporting Structure: The role likely reports to a marketing operations, growth marketing, or creative production lead. Direct interaction with founders is mentioned, indicating high visibility for impactful contributions.

Operations Impact: The Senior Designer's work directly influences the speed of marketing execution and the commercial performance of DTC brands. By owning the "design-to-build" process and optimizing landing pages, they directly contribute to customer acquisition, conversion rates, and recurring revenue through effective sales funnels and storefront experiences.

Growth Opportunities:

Functional Specialization: Deepen expertise in AI-assisted design-to-build workflows, advanced CRO strategies, and DTC performance marketing design.
System Building: Contribute to and potentially lead the evolution of the company's design system, component library, and AI production prompts.
Leadership Potential: As the company scales, there may be opportunities to mentor junior designers, lead specific creative production initiatives, or transition into a design team lead role if the organization structure evolves.
Strategic Input: Influence the direction of design and CRO testing strategies based on performance data and innovative concepts.

📝 Enhancement Note: The growth path here is less about traditional hierarchical advancement and more about deepening expertise, taking on more complex challenges, and contributing to the scaling of the company's operational capabilities. The emphasis on building systems and processes is key for long-term impact.

🌐 Work Environment

Office Type: Fully Remote. The company operates on a "remote-first, async-first" model, meaning there is no physical office requirement.

Office Location(s): While the role is remote, it requires candidates to be based in Argentina to align with local employment and tax structures. The company operates across more than 15 countries, suggesting a global team dynamic.

Workspace Context:

Digital Collaboration: The primary workspace is digital, relying heavily on collaboration tools (like Slack, Figma, project management software) for communication and workflow management.
AI-Powered Tools: Access to and proficiency with AI-assisted design and production tools are central to the daily workflow.
High-Volume Environment: The role operates in a fast-paced, high-volume production environment where efficiency and speed are critical, balanced with high quality standards.

Work Schedule: While the core working hours are flexible, consistent overlap with the 8:00 am to 12:00 pm EST collaboration window is mandatory. This means candidates in Argentina will need to structure their workdays to accommodate this period, likely working a split shift or adjusting their typical hours.

📝 Enhancement Note: The "async-first" aspect is crucial. While there's an EST collaboration window, expect many interactions and project updates to occur asynchronously. Candidates must be adept at detailed written communication and self-management.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Review of application and portfolio against the core requirements, particularly focusing on DTC/ecommerce experience, conversion design principles, and AI tool usage.
Design Challenge/Portfolio Deep Dive: A session where candidates present their portfolio, discuss specific case studies, and potentially tackle a small design or CRO-related challenge. Expect questions about their design rationale, how they approach conversion optimization, and their experience with AI tools.
Skills Assessment: Further discussion on technical skills (Figma, HTML/CSS basics, AI tool direction) and problem-solving abilities.
Cultural Fit & Collaboration: Interviews to assess alignment with the remote-first, async-first, accountability-driven culture, and collaboration style. This may involve discussions about how they handle feedback, manage deadlines, and communicate asynchronously.
Final Interview: Potentially with founders or senior leadership to discuss strategic vision and overall fit.

Portfolio Review Tips:

Highlight Commercial Impact: Prioritize projects that demonstrate measurable results (conversion rates, sales, engagement) and clearly articulate the ROI of your design solutions.
Showcase the "Design-to-Build" Process: Include examples that illustrate your end-to-end ownership, from initial concept and design to asset creation and how you'd oversee or direct the build (especially with AI).
Demonstrate AI Proficiency: If possible, include projects where AI tools were used, explaining your role in directing the AI, refining its output, and achieving the final visual result.
Explain Your Rationale: Be prepared to articulate why you made specific design decisions, linking them back to conversion goals, customer psychology, and performance data.
Address Claims Sensitivity: For health/wellness examples, explain how you balanced persuasive design with regulatory considerations and built belief through evidence.
Mobile-First Emphasis: Clearly present mobile designs and explain your mobile-first approach.

Challenge Preparation:

Understand DTC Funnels: Familiarize yourself with common DTC sales funnels, landing page structures, and direct response marketing principles.
AI Tool Familiarity: Practice directing AI image generators and familiarize yourself with concepts of AI-assisted design-to-code.
Figma Mastery: Be ready to demonstrate advanced Figma skills, including complex component usage and auto layout for responsive design.
Conversion Psychology: Refresh your understanding of key conversion triggers, objections, and how to address them visually.

📝 Enhancement Note: The interview process emphasizes practical application and demonstrable results over theoretical knowledge. Candidates must be prepared to "show, don't just tell," particularly regarding their portfolio and their ability to execute the "design-to-build" model with AI.

🛠 Tools & Technology Stack

Primary Tools:

Figma: The core design tool for creating wireframes, mockups, prototypes, and managing the design system.

Expertise in advanced features like components, variants, auto layout, and collaborative workflows is essential.

AI-Assisted Production Tools: This is a critical component. Candidates should be comfortable with and ideally have experience directing AI tools for:
- Image Generation & Editing: Tools like Midjourney, Stable Diffusion, or Adobe Firefly for creating unique visual assets or enhancing existing ones.
- Design-to-Code/Page Builders: AI-powered platforms or plugins that translate designs into functional web pages or assist in rapid page construction. Examples could include tools that generate HTML/CSS from designs or intelligent page builders.
Browser Developer Tools: Essential for inspecting HTML/CSS, diagnosing visual discrepancies, and understanding responsive behavior across different devices.

Analytics & Reporting:

Web Analytics Platforms: Familiarity with tools like Google Analytics, GA4, or similar platforms for understanding page performance data, user behavior, and conversion metrics.
CRO Testing Platforms: Experience with tools like Google Optimize (though sunsetting, concepts apply), VWO, Optimizely, or A/B testing functionalities within other platforms to design and analyze tests.

CRM & Automation:

Shopify: Highly advantageous experience with the Shopify platform for e-commerce storefronts, product pages, and checkout customization.
Checkout Champ: Specific mention suggests familiarity with this platform for checkout optimization and upsells.
Other DTC Platforms: Potential exposure to other marketing automation or CRM tools used in DTC environments.

📝 Enhancement Note: The specific mention of AI-assisted production tools is paramount. Candidates should be prepared to discuss their experience and comfort level with these emerging technologies, even if they haven't used the exact tools Hyprwork employs. The focus is on the ability to direct, inspect, and refine AI output.

👥 Team Culture & Values

Operations Values:

Accountability: A strong emphasis on taking ownership of tasks and outcomes, driving results independently.
Efficiency & Speed: A drive to execute quickly and effectively, leveraging AI and streamlined processes to accelerate production cycles.
Data-Driven Decision Making: Utilizing performance data and testing results to inform design choices and optimize commercial outcomes.
Continuous Improvement: A proactive approach to identifying issues, improving processes (especially AI prompts and workflows), and enhancing the design system.
Remote Collaboration: Valuing clear, asynchronous communication and effective teamwork across distributed locations.

Collaboration Style:

Async-First Communication: Expect detailed written communication, clear documentation, and asynchronous updates as the primary mode of interaction.
Cross-Functional Integration: Close collaboration with copywriters, technical QA, and marketing teams to ensure holistic campaign success.
Feedback Culture: Openness to receiving and providing constructive feedback to drive quality and innovation.
Ownership & Autonomy: A high degree of autonomy within defined areas of responsibility, fostering a culture of trust and empowerment.

📝 Enhancement Note: The "async-first" culture requires a proactive and highly communicative individual who can manage their workload and provide clear updates without constant direct oversight. This is a key cultural differentiator.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Speed & Quality: The demand for rapid page production using AI can create pressure to compromise on visual fidelity or CRO best practices. The challenge lies in effectively directing AI and performing rigorous QC to maintain high standards.
Navigating Claims Sensitivity: Designing for health and wellness products requires careful consideration of product claims and regulations, balancing persuasive marketing with ethical communication.
Mastering AI Production: Becoming highly proficient in directing AI tools for design and production, and adapting to evolving AI technologies, presents an ongoing learning curve.
Remote Collaboration Dynamics: Maintaining effective communication and strong working relationships within a fully remote, async-first environment requires disciplined effort.

Learning & Development Opportunities:

AI Tool Mastery: Deepen expertise in directing AI for design, image generation, and potentially AI-driven page construction, becoming a subject matter expert.
Advanced CRO Techniques: Gain hands-on experience with high-volume A/B testing in a live DTC environment, refining conversion optimization strategies.
System Design & Evolution: Contribute significantly to the company's design system and component library, influencing future design scalability.
Performance Marketing Insights: Develop a deeper understanding of performance marketing funnels, traffic sources, and how landing page design directly impacts campaign success.
Leadership Development: Potential to mentor junior team members or take on lead roles in specific production initiatives as the team grows.

📝 Enhancement Note: The role offers significant opportunities for growth in cutting-edge areas like AI-assisted production and high-volume DTC CRO. The primary challenge will be mastering the unique "design-to-build" workflow and maintaining exceptional quality under demanding timelines.

💡 Interview Preparation

Strategy Questions:

"Describe your process for translating a long-form sales brief and copy into a conversion-focused landing page design. How do you prioritize elements and structure the visual flow?"
"Walk me through a project where you used AI tools in your design or production workflow. What was your role, what tools did you use, and what were the outcomes?"
"How do you ensure message continuity from an advertisement to a landing page, especially for products where the benefit isn't visually obvious?"
"Describe a time you had to balance brand consistency with the need for aggressive conversion optimization. What was your approach?"
"How would you approach visual quality control for a page built using AI? What specific elements would you scrutinize?" Company & Culture Questions:
"What interests you about working in the health and wellness industry, particularly with products targeting chronic pain and mobility?"
"How do you approach asynchronous communication and collaboration in a remote-first environment? Can you provide an example of how you've managed a project primarily through written communication?"
"Describe your understanding of 'accountability' in a professional setting. How do you ensure you meet high standards of ownership?"
"How do you stay updated on the latest trends in UX/UI, CRO, and AI technologies relevant to e-commerce?" Portfolio Presentation Strategy:
Structure for Impact: Organize your presentation logically, starting with an overview of your experience and then diving into 2-3 key case studies that best represent your DTC/CRO/AI capabilities.
Quantify Results: For each case study, clearly state the objective, your specific contribution, the design decisions made (with rationale), and any measurable results (conversion lift, sales increase, engagement metrics).
Showcase the Full Cycle: For relevant projects, illustrate your end-to-end process, from brief to design, asset creation, and how you would oversee or direct the build (especially with AI).
Highlight AI Integration: If you have AI-related projects, dedicate specific time to explaining your role in directing the AI, refining its output, and the impact on efficiency or quality.
Address Claims Sensitivity: If presenting health/wellness projects, explain how you navigated persuasive design with ethical considerations.
Be Prepared for Live Exercises: While not explicitly stated, be ready for a brief Figma exercise or a prompt-based AI design task to assess practical skills.

📝 Enhancement Note: Candidates should anticipate questions that probe their understanding of DTC performance marketing, their comfort with AI, and their ability to operate effectively in a remote, accountability-focused culture. The portfolio presentation is the most critical part of the interview process.

📌 Application Steps

To apply for this operations position:

Submit your application through the provided link on Workable.
Portfolio Customization: Tailor your resume and cover letter to highlight specific experience in DTC ecommerce, conversion design, AI tool usage, and the "design-to-build" model. Ensure your portfolio is readily accessible and showcases relevant projects prominently.
Resume Optimization: Clearly articulate your years of experience, key skills (Figma, CRO, AI, HTML/CSS basics), and achievements in DTC environments. Use keywords found in the job description.
Interview Preparation: Thoroughly review the company's mission, the role's responsibilities, and prepare to discuss your portfolio using the STAR method (Situation, Task, Action, Result), focusing on commercial outcomes and AI integration. Practice articulating your design rationale clearly and concisely.
Company Research: Understand Hyprwork's brands (Rejuvacare), their target audience (chronic pain/mobility), and their "remote-first, async-first" culture. Research current trends in AI for design and DTC marketing.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Senior UX/UI & CRO Designer, DTC Landing Pages (Design-to-Build)