Senior UX/UI & CRO Designer, DTC Landing Pages (Design-to-Build)

📍 Job Overview

Job Title: Senior UX/UI & CRO Designer, DTC Landing Pages (Design-to-Build)

Company: Hyprwork

Location: Brazil

Job Type: FULL_TIME

Category: Revenue Operations / Marketing Operations / UX/UI Design

Date Posted: 2026-08-28

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• Owns the end-to-end visual production process for Direct-to-Consumer (DTC) landing pages, from initial design concepts through AI-assisted build and rigorous quality control.

• Drives conversion rate optimization (CRO) by designing visually compelling and persuasive experiences that prioritize commercial outcomes and customer engagement.

• Leverages advanced Figma skills to develop and maintain a robust design system, ensuring brand consistency and efficient component reuse across various DTC initiatives.

• Integrates AI-assisted tools into the design-to-build workflow, streamlining production and reducing reliance on traditional developer handoffs for visual implementation.

• Collaborates closely with copywriters and CRO specialists to translate complex product benefits and sales copy into clear, digestible, and high-converting page layouts.

📝 Enhancement Note: This role is distinctly focused on the visual production and conversion aspects of landing pages, emphasizing the designer's direct involvement in the build process via AI, rather than a traditional handoff to development. The "Design-to-Build" aspect is central, requiring a blend of design acumen and production execution. The health and wellness industry context is critical, implying a need for sensitivity to claims-sensitive content and a focus on building belief through mechanism and proof.

📈 Primary Responsibilities

• Translate approved landing page copy and structured briefs into conversion-focused visual designs, meticulously considering hierarchy, offer presentation, proof points, and calls to action.

• Design user experiences that prioritize commercial objectives, applying direct response marketing principles and ensuring clear communication of offers, pricing, guarantees, and product mechanisms.

• Produce high-quality, page-ready visual assets (product visuals, diagrams, icons, badges) using existing brand assets, product photography, and AI image generation tools, ensuring consistency in visual language and optimization for web performance.

• Utilize and refine an AI-assisted workflow to transform approved designs into functional page builds, inspecting and correcting AI output for visual accuracy, spacing, typography, and responsiveness.

• Conduct comprehensive visual and responsive quality control checks, comparing built pages against approved designs to ensure exact replication of visual elements, hierarchy, and layout across desktop and mobile devices.

• Adapt and contribute to existing design templates and components, identifying opportunities for new reusable elements to expand the design system and accelerate future production cycles.

• Propose and develop original design concepts for landing pages and funnels, articulating clear commercial rationales and testable hypotheses for CRO initiatives.

• Maintain meticulous organization of source files and versions, documenting successful AI prompts and production patterns to foster knowledge sharing and process improvement.

• Overlap consistently with the company's collaboration window of 8:00 AM to 12:00 PM EST to facilitate real-time communication and feedback.

📝 Enhancement Note: The responsibilities highlight a unique blend of traditional UX/UI design, CRO strategy, and hands-on production using AI. The emphasis on "owning the page until the built version visually matches the approved design" underscores a proactive approach to quality assurance and a commitment to the final visual output, distinguishing it from roles where design is purely conceptual.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, user experience, and conversion optimization is essential, often gained through formal education, bootcamps, or extensive self-study in design and digital marketing.

Experience: A minimum of 5-10 years of professional experience in DTC ecommerce UX/UI, web design, or conversion design is required. This experience should ideally be gained within a DTC brand, a performance marketing agency, a CRO agency, or a high-volume ecommerce business.

Required Skills:

• Advanced proficiency in Figma, including mastery of components, variants, auto layout, and responsive design systems.

• Strong understanding of mobile-first design principles, visual hierarchy, typography, spacing, color theory, and information architecture.

• Demonstrated ability to translate long-form sales copy into clear, persuasive, and conversion-optimized page experiences.

• Experience in producing polished, page-specific visual assets from rough graphic direction, including product visuals, diagrams, and icons.

• Practical experience utilizing AI tools within a design or production workflow, including AI image generation and editing.

• Familiarity with AI-assisted design-to-code or page-building systems, with the ability to direct, inspect, and correct AI output.

• Basic proficiency in HTML and CSS for inspecting and correcting visual discrepancies in AI-generated builds.

• Strong attention to detail and a commitment to maintaining high personal quality standards.

• Commercial mindset with a keen interest in performance marketing data and page conversion metrics.

• Ability to work efficiently and independently, managing multiple projects and meeting deadlines.

• Excellent communication skills, with the ability to clearly articulate design decisions and challenge unclear briefs. Preferred Skills:

• Experience designing for health, wellness, supplements, or other claims-sensitive categories.

• Direct experience with Shopify, Checkout Champ, or similar e-commerce platforms.

• Proven experience designing for direct response funnels and performance marketing landing pages.

• Familiarity with CRO testing platforms and methodologies.

• Experience developing and maintaining reusable design systems.

• Understanding of web performance optimization principles related to design assets.

📝 Enhancement Note: The requirement for basic HTML/CSS is crucial for the "Design-to-Build" aspect, enabling the designer to fine-tune AI outputs without needing a developer for every minor visual adjustment. The preference for health/wellness experience is a significant differentiator, signaling the nuanced communication required for these product categories.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 strong examples of DTC or e-commerce landing pages across both mobile and desktop views.

• Include examples of long-form sales pages or advertorials that demonstrate effective use of social proof, clear product mechanism/benefit communication, and compelling offer presentation.

• Demonstrate visual storytelling capabilities and the ability to work within an established brand identity, as well as introduce original concepts.

• Prioritize designs created for commercial outcomes over purely aesthetic awards.

• For each project, clearly articulate:

  • The primary objective of the page.

  • Your specific contribution to the design and build process.

  • The reasoning behind key design decisions.

  • Whether the design was tested, and if so, the results and lessons learned. Process Documentation:

• Evidence of using AI tools within a design and production workflow, including examples of how AI was leveraged for asset creation or page generation.

• Documentation of experience with page builders, no-code tools, or design-to-code workflows, detailing the process of turning a design into a functional web page.

• Examples of how you have inspected and corrected visual output from AI or automated build processes, highlighting attention to detail and quality control.

• Demonstrations of how you organize source files, manage versions, and contribute to or maintain design systems and component libraries.

📝 Enhancement Note: The portfolio requirements are heavily weighted towards demonstrating commercial impact and a hands-on approach to production. Simply showing beautiful designs is insufficient; candidates must prove they can drive conversion and effectively use AI tools to build pages. The emphasis on "design for commercial outcomes" is key.

💵 Compensation & Benefits

Salary Range: Given the Senior UX/UI & CRO Designer title, the remote nature, and the specific skill set required for Brazil, a competitive salary range is estimated between BRL 120,000 - BRL 180,000 annually. This estimate is based on industry benchmarks for senior design roles with conversion optimization and production responsibilities in high-growth DTC companies, adjusted for the Brazilian market and the company's remote-first, global operations.

Benefits:

• Paid time off: Standard vacation and sick leave policies.

• Monthly wellness stipend: A recurring allowance to support employee well-being.

• Medical insurance support: Assistance or contribution towards medical coverage.

• Company-funded computer allowance: A one-time or periodic allowance for necessary hardware after a tenure milestone.

• Birthday gift card: A token of appreciation on employee birthdays.

• In-country meetup allowance: Funds to facilitate local team or individual meetups within Brazil.

• Company-funded leadership offsites: Opportunities for in-person team building and strategic planning for senior members.

Working Hours: This is a full-time position, typically requiring approximately 40 hours per week. Flexibility is inherent in a remote-first, async-first environment, but consistent overlap with the 8:00 AM to 12:00 PM EST collaboration window is mandatory.

📝 Enhancement Note: The salary range is an estimation for the Brazilian market, considering the senior level and specialized skills. The benefits are directly listed from the job description, highlighting the company's investment in remote employee well-being and development. The working hours emphasize the need for both flexibility and specific availability for collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health and Wellness (Direct-to-Consumer Brands). The company operates in a space where product benefits are not always visually self-evident, requiring a strong emphasis on clear communication, mechanism explanation, and building customer belief through content and design. This is a claims-sensitive category.

Company Size: Rapidly growing, scaled 12x in one year to nearly 150 people. This indicates a dynamic, fast-paced environment with evolving processes and a strong growth trajectory.

Founded: While the exact founding date isn't provided, the rapid scaling suggests a relatively young but highly successful organization with a modern operational approach.

Team Structure:

• The operations team is distributed across more than 15 countries, reflecting a global, remote-first workforce.

• The design function appears to be integrated within a broader marketing or creative team, with a focus on direct collaboration with copywriters and CRO specialists.

• The "remote-first, async-first" philosophy suggests a culture that values asynchronous communication, clear documentation, and high accountability. Methodology:

• Data-Driven Decision Making: Performance data is critical, especially concerning page conversion rates and commercial outcomes.

• Iterative Improvement: The emphasis on CRO tests and iterations of existing winners points to a culture of continuous optimization and experimentation.

• AI Integration: A core methodology involves leveraging AI to accelerate and streamline the design-to-build process, removing traditional bottlenecks.

• Accountability: A high standard of accountability is expected across all functions, meaning individuals are empowered but also responsible for their outcomes.

Company Website: hyprwork.com (derived from the organization URL)

📝 Enhancement Note: The company's focus on health and wellness is a critical context for a UX/UI designer, as it requires a different approach than designing for visually obvious products. The "remote-first, async-first" culture implies a need for strong self-management and excellent written communication skills.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior UX/UI & CRO Designer. It represents a mid-to-senior level opportunity for an individual contributor who is expected to be highly autonomous and capable of owning a significant part of the production pipeline. The "Design-to-Build" aspect elevates it beyond a typical designer role, requiring production ownership.

Reporting Structure: While not explicitly detailed, the role likely reports into a Head of Design, Creative Director, or Head of Marketing/Growth, with close collaboration with CRO owners and copywriters. The emphasis on direct access to founders suggests a flat organizational structure for key strategic discussions.

Operations Impact: The designer's work directly impacts the speed at which the business can market and sell its products. By owning the visual production process, they accelerate the launch of new landing pages, A/B tests, and storefront experiences, which in turn drives marketing campaign velocity and revenue growth. Their ability to design for conversion directly influences key business metrics like sales, customer acquisition cost, and customer lifetime value.

Growth Opportunities:

• Functional Expertise: Deepen expertise in DTC UX/UI, conversion optimization, and AI-assisted design production within a high-growth, testing-intensive environment.

• System Building: Contribute to and help build a scalable design system and AI production workflow, establishing best practices for the company.

• Leadership Potential: With demonstrated success in owning the production pipeline and driving commercial results, opportunities may arise to lead specific design initiatives, mentor junior designers, or influence broader GTM strategy.

• Cross-Functional Influence: Develop strong working relationships and influence across marketing, copy, and technical teams, becoming a key player in the GTM execution.

📝 Enhancement Note: The growth path here is less about climbing a traditional management ladder and more about deepening expertise, taking on more complex challenges, and influencing strategic direction within the operations and GTM functions. The "ownership" aspect is a key driver for career advancement.

🌐 Work Environment

Office Type: Fully Remote. The company operates on a "remote-first, async-first" model, meaning there is no physical office requirement for this role.

Office Location(s): The role is open to candidates located in Brazil. Specific city details are not provided, indicating flexibility within the country as long as candidates can meet the EST collaboration window requirements.

Workspace Context:

• Collaborative Environment: Despite being remote, the role requires active collaboration through asynchronous communication tools and synchronous meetings during the specified EST overlap window.

• Tooling: Access to industry-standard design tools (Figma) and AI-assisted production tools will be provided or expected. The company is investing in AI to enhance productivity.

• Team Interaction: Regular interaction with copywriters, CRO specialists, and potentially other creative or technical team members will be key to success. The async-first approach encourages detailed documentation and clear communication channels.

Work Schedule: This is a full-time role (approx. 40 hours/week). While the overall schedule can be flexible due to the remote and async nature, mandatory overlap with the 8:00 AM - 12:00 PM EST window is crucial for real-time collaboration, feedback, and team syncs.

📝 Enhancement Note: The "async-first" aspect suggests a deliberate approach to communication, favoring documented discussions over constant real-time meetings, which can be beneficial for focused design work. However, the mandatory EST overlap highlights the need for discipline in availability.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess fit with required skills and experience.

• Portfolio Deep Dive: An interview focused on discussing portfolio projects in detail. Expect to walk through specific examples, explaining your design process, contributions, rationale, and any test results. Be prepared to discuss how you translated copy into design and how your designs aimed for commercial outcomes.

• Skills Assessment: Potential for a practical design exercise or a discussion around hypothetical design challenges relevant to DTC landing pages and conversion optimization. This may involve how you'd approach a brief or critique an existing page.

• AI & Production Workflow Discussion: Questions will focus on your experience with AI tools in design, your comfort with AI-assisted production, and your ability to inspect and correct AI output. Expect to discuss your approach to visual quality control.

• Cultural Fit & Collaboration: Evaluation of your alignment with the company's remote-first, async-first, high-accountability culture. Discussions may cover your communication style, how you handle feedback, and your ability to work autonomously.

• Final Round: Possibly with founders or senior leadership to discuss overall strategic fit and vision.

Portfolio Review Tips:

• Focus on Commercial Impact: Clearly link your designs to business objectives and conversion metrics. Quantify results where possible.

• Showcase the "Design-to-Build" Process: Demonstrate your involvement beyond the Figma file. Include examples of how you've used AI or other tools to build pages and your process for visual quality control.

• Explain Your Rationale: For each project, articulate why you made specific design choices, especially how they address the copy, target audience, and conversion goals.

• Highlight AI Usage: Explicitly show how you've incorporated AI tools into your workflow, detailing the prompts used and how you refined the output.

• Address Health/Wellness Nuances: If you have experience in claims-sensitive categories, highlight how you balanced persuasive design with regulatory or ethical considerations.

• Mobile-First Emphasis: Ensure your portfolio clearly demonstrates strong mobile design execution.

Challenge Preparation:

• Study DTC Best Practices: Familiarize yourself with successful DTC landing page structures, conversion tactics (e.g., scarcity, social proof, guarantees), and common pitfalls.

• Understand AI Design Tools: Research current AI design and AI-to-code tools. Think about how you would direct them for optimal results and what your QA process would involve.

• Practice Articulating Your Process: Be ready to explain your design thinking, problem-solving approach, and production workflow clearly and concisely, especially under pressure.

• Prepare Questions: Have thoughtful questions ready about the team, the company's growth strategy, specific challenges, and the AI tools they use.

📝 Enhancement Note: The interview process is heavily geared towards assessing practical production skills, AI proficiency, and a commercial mindset, not just aesthetic design talent. Candidates must be prepared to "show their work" in a tangible way, demonstrating their ability to deliver finished visual assets.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for creating wireframes, mockups, prototypes, and maintaining the design system. Advanced proficiency is expected.

• AI-Assisted Design/Production Tools: This is a critical area. Candidates should be prepared to discuss their experience with various AI tools for image generation, design-to-code, or automated page building. Examples could include Midjourney, DALL-E, Stable Diffusion for assets, and any specific AI-powered website builders or code generators the company might use.

• Graphics Editing Software: Adobe Creative Suite (Photoshop, Illustrator) or similar for asset manipulation and creation.

Analytics & Reporting:

• CRO Testing Platforms: Experience with tools like Google Optimize, Optimizely, VWO, or similar is highly advantageous for designing and interpreting A/B tests.

• Web Analytics Tools: Familiarity with Google Analytics or similar platforms to understand traffic sources, user behavior, and conversion metrics that inform design decisions.

CRM & Automation:

• E-commerce Platforms: Proficiency with Shopify is specifically mentioned as highly advantageous. Experience with Checkout Champ is also a plus.

• Page Builders/No-Code Tools: Experience with tools that facilitate rapid page creation and deployment.

Other:

• Browser Developer Tools: Basic ability to use browser inspection tools (e.g., Chrome DevTools) to diagnose and correct basic visual issues (spacing, alignment, responsive behavior).

📝 Enhancement Note: The emphasis on AI tools and their integration into the production workflow is a defining characteristic of this role. Candidates should be ready to discuss not just which AI tools they've used, but how they've integrated them to achieve specific design and production outcomes.

👥 Team Culture & Values

Operations Values:

• Accountability: A strong sense of ownership and responsibility for outcomes, with a proactive approach to problem-solving.

• Speed & Efficiency: A commitment to rapid iteration and production, enabled by AI and streamlined processes, to match the pace of marketing efforts.

• Data-Driven: Decisions are informed by performance data, particularly conversion metrics, to ensure designs contribute to commercial success.

• Innovation: Openness to exploring and adopting new technologies, such as AI, to improve workflows and outcomes.

• Customer Focus: Designing experiences that resonate with the target audience and effectively communicate product value, especially within the health and wellness sector.

Collaboration Style:

• Remote-First & Async-First: Communication is primarily asynchronous, relying on clear documentation, detailed briefs, and well-organized project management tools.

• Cross-Functional Integration: Designers work closely with copywriters, CRO specialists, and potentially technical teams, requiring strong communication and collaboration skills to bridge design and execution.

• Feedback Culture: Openness to giving and receiving constructive feedback to continuously improve designs and processes.

• Empowerment: Individuals are given significant autonomy and ownership over their work, with the expectation that they will drive initiatives forward.

📝 Enhancement Note: The combination of "remote-first," "async-first," and "high accountability" suggests a culture that values autonomy, clear communication, and results. Designers must be comfortable working independently but also highly effective in collaborating through digital channels.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed with Quality: The demand for rapid page production, especially using AI, requires a constant vigilance to maintain high visual quality and conversion focus.

• Navigating Claims-Sensitive Content: Designing for health and wellness products means carefully communicating benefits without making unsubstantiated claims, requiring a nuanced approach to messaging and visual design.

• Mastering AI Production: Continuously learning and adapting to evolving AI tools and workflows to maximize efficiency and output quality.

• Bridging Design and Technical Execution: Ensuring the AI-generated builds accurately reflect the design intent, requiring a keen eye for detail and the ability to make minor technical corrections.

• Adapting to Rapid Growth: Working within a fast-scaling company means processes and priorities can change quickly, requiring flexibility and adaptability.

Learning & Development Opportunities:

• AI Tool Mastery: Become an expert in leveraging AI for design and production, staying at the forefront of emerging technologies in the field.

• DTC CRO Specialization: Deepen expertise in conversion rate optimization strategies and tactics specifically within the high-volume DTC e-commerce space.

• Design System Development: Contribute significantly to building and refining a scalable design system, enhancing efficiency and brand consistency across the company.

• Cross-Functional Skill Enhancement: Gain a deeper understanding of performance marketing, copywriting for conversion, and technical QA processes through close collaboration.

• Strategic Design Influence: Develop the ability to translate business objectives into effective design strategies that directly drive commercial outcomes.

📝 Enhancement Note: The challenges are directly tied to the innovative nature of the role—using AI for production in a claims-sensitive industry—while the growth opportunities focus on deepening specialized skills and contributing to the company's operational infrastructure.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a long-form landing page brief and copy into a conversion-focused visual design. How do you prioritize sections and ensure message continuity from ads to the offer?"

• "Walk us through a project where you designed a DTC landing page specifically for a health or wellness product. What were the unique challenges, and how did your design address them?"

• "How do you approach using AI tools in your design and production workflow? Can you provide an example of how you've used AI to generate assets or build a page, and what your quality control process was for that output?"

• "Imagine a landing page design that is visually perfect but fails to convert. What steps would you take to diagnose the issue and propose design-led solutions?"

• "How do you balance brand consistency with the need for performance-driven design elements in a DTC context?" Company & Culture Questions:

• "What is your experience working in a remote-first, async-first environment? How do you ensure effective collaboration and communication without constant real-time interaction?"

• "Our company values high accountability. How do you demonstrate ownership and take responsibility for your work, especially when dealing with complex production workflows?"

• "What are your thoughts on the health and wellness industry from a design perspective, particularly regarding claims sensitivity?"

• "How do you stay updated on the latest trends in UX/UI design, CRO, and AI tools relevant to e-commerce?" Portfolio Presentation Strategy:

• Structure for Impact: Begin with an overview of the company and the project's objective. Then, detail your specific role and contributions.

• Highlight the "Why": For each design decision, explain the rationale, linking it back to conversion goals, copy interpretation, or user needs.

• Showcase the "How": Demonstrate your process, including wireframing, AI tool usage, asset creation, and the final build/QA. Be prepared to show side-by-side comparisons of design vs. build.

• Quantify Results: If possible, present data on the performance of your designs (e.g., conversion rate improvements, A/B test results). If direct results aren't available, discuss the intended impact.

• Be Ready for Technical Questions: Prepare to discuss your basic HTML/CSS knowledge and how you've used browser inspection tools.

• Emphasize AI Workflow: Clearly articulate your experience and comfort level with AI-assisted design and production, showcasing specific examples.

📝 Enhancement Note: Interview questions will probe for practical application of skills, especially concerning AI, conversion optimization, and the unique demands of the health/wellness DTC space. Candidates must be ready to demonstrate not just design talent but also production capability and a commercial mindset.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Select 3-5 of your strongest DTC/e-commerce projects that best showcase your UX/UI, CRO, and "design-to-build" capabilities. Ensure each project clearly articulates the objective, your contribution, design rationale, and any performance outcomes. Specifically highlight any experience with AI tools in your design/production process and your approach to visual quality control.

• Tailor Your Resume: Optimize your resume to highlight keywords such as UX/UI, CRO, DTC Ecommerce, Figma, AI-assisted Design, Conversion Optimization, Mobile-first Design, HTML, CSS, and any experience with Shopify or health/wellness products. Quantify your achievements with metrics where possible.

• Prepare Your Presentation: Practice walking through your portfolio projects, focusing on your design process, rationale, the use of AI tools, and how your designs directly contributed to commercial objectives. Be ready to discuss your approach to visual quality control and translating copy into compelling experiences.

• Research Hyprwork: Understand the company's brands (Rejuvacare, etc.), their market (health and wellness), and their operational philosophy (remote-first, async-first, AI-driven). This will help you tailor your responses and ask insightful questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.