Senior UX Product Designer - Loyalty

📍 Job Overview

Job Title: Senior UX Product Designer - Loyalty

Company: Target

Location: 1000 Nicollet Mall, Minneapolis, MN 55403-2542, United States

Job Type: Full time

Category: UX/Product Design

Date Posted: 2026-07-29

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Design and deliver next-generation loyalty program experiences, integrating digital and in-store touchpoints to enhance guest engagement and retention.

• Translate complex business strategies and guest needs into simple, intuitive, and rewarding loyalty program interactions.

• Collaborate extensively with Product Management, Engineering, Data Science, Marketing, and other cross-functional partners to define and execute end-to-end loyalty ecosystems.

• Champion human-centered design principles and data-driven insights throughout the full product development lifecycle, from discovery to production.

• Contribute to the advancement of UX best practices and foster a culture of design excellence within the Global UX team at Target.

📝 Enhancement Note: While the title is "Senior UX Product Designer," the focus on "Loyalty" and the description of shaping a "next-generation loyalty ecosystem" indicates a strong emphasis on customer retention, personalized experiences, and the strategic integration of loyalty programs into the broader customer journey. This role will require a deep understanding of customer behavior, data analytics, and the ability to design for complex, multi-channel ecosystems, aligning closely with GTM and RevOps objectives.

📈 Primary Responsibilities

• Lead the full design process for loyalty initiatives, encompassing user research, strategic definition, ideation, wireframing, prototyping, UI design, user testing, and final asset delivery to engineering.

• Develop comprehensive design deliverables such as journey maps, user flows, wireframes, high-fidelity UI designs, and interactive prototypes to articulate design solutions.

• Ensure all design work adheres to high standards of craft, including accessibility, information architecture, interaction design, and visual design principles.

• Leverage quantitative and qualitative research, alongside data insights, to identify user needs and opportunities, driving user-centric outcomes within the loyalty product space.

• Actively participate in and contribute to a culture of human-centered design practices, collaborating with and educating UX, product, and engineering teams.

• Navigate ambiguity and complex problem spaces to deliver impactful experiences that align with both guest needs and key business objectives for loyalty programs.

• Drive cross-functional experimentation and iteration to continuously improve loyalty program features and user engagement.

📝 Enhancement Note: The responsibilities highlight a need for end-to-end ownership and strategic thinking, typical of senior-level product design roles. The emphasis on "complex business strategy," "guest relationships," and "long-term loyalty" suggests a direct impact on customer lifetime value (CLTV) and retention metrics, aligning this role with revenue operations and go-to-market strategies.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, HCI, Computer Science, or a related field is typically expected for senior-level design roles. A strong portfolio demonstrating equivalent experience will also be considered.

Experience: 6+ years of experience designing consumer-facing digital products at scale, with a proven track record of delivering high-quality experiences from concept through execution.

Required Skills:

• Strong product design skills, including structuring and planning work, owning the design process, and delivering high-quality experiences from concept through execution.

• Proficiency in product design and prototyping tools, with a strong emphasis on Figma.

• Demonstrated strategic problem-solving abilities, adept at systems thinking to tackle complex, interconnected product challenges.

• Proven collaboration skills, with the ability to work effectively with cross-functional teams including Product, Engineering, Data Science, and Marketing.

• Ability to effectively use data and insights (quantitative/qualitative research) to guide design direction and communicate strategic approaches.

• Deep understanding of human-centered design thinking and its application to understanding user behavior and mindsets.

• Experience in creating a range of design deliverables, including journey maps, wireframes, user flows, UI designs, and prototypes.

• Commitment to high standards of craft, including accessibility, information architecture, interaction design, and visual design. Preferred Skills:

• Experience designing specifically for loyalty programs, membership platforms, or customer engagement ecosystems.

• Familiarity with A/B testing methodologies and their application in optimizing user experiences.

• Experience working in a large retail or e-commerce environment.

• Understanding of how design connects to and improves business outcomes and customer lifetime value.

• A growth mindset, with a proactive approach to learning and continuous improvement.

📝 Enhancement Note: The requirement for 6+ years of experience and proficiency in Figma, alongside "systems thinking" and "strategic problem-solving," indicates a need for a designer who can operate independently and influence product direction. The emphasis on data and insights is crucial for aligning design outcomes with key business metrics relevant to revenue and customer loyalty.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 significant projects that demonstrate end-to-end product design ownership, from initial concept through to successful launch and iteration.

• Highlight projects with a clear focus on user-centric problem-solving, illustrating how user needs were identified and addressed.

• Include examples of complex, interconnected product challenges, showcasing systems thinking and the ability to design for multi-touchpoint guest journeys.

• Detail your role and contributions within each project, specifying collaboration with Product, Engineering, and other stakeholders.

• Demonstrate proficiency in using design tools like Figma, showcasing your ability to create detailed wireframes, user flows, high-fidelity UI designs, and interactive prototypes.

• Present projects that illustrate the application of human-centered design principles and data-driven decision-making. Process Documentation:

• For each project, clearly articulate the design process followed, including discovery, research methodologies, ideation techniques, and testing phases.

• Provide examples of how you leveraged user research, data analysis, and insights to inform design decisions and iterate on solutions.

• Showcase your ability to create clear and effective design deliverables, such as journey maps, user flows, wireframes, and interactive prototypes.

• Detail how accessibility standards were integrated into the design process and final product.

• Demonstrate a clear understanding of how your designs contributed to specific business objectives, such as increased engagement, retention, or conversion.

📝 Enhancement Note: For a senior role focused on loyalty, portfolios should emphasize projects that demonstrate an understanding of customer lifecycle management, retention strategies, and the impact of design on measurable business outcomes like customer lifetime value (CLTV) and repeat purchase rates. Case studies should clearly articulate the problem, your design process, the solution, and the quantified impact.

💵 Compensation & Benefits

Salary Range: $98,000 - $176,000 annually.

Benefits:

• Comprehensive health benefits and programs, including medical, vision, and dental insurance.

• Life insurance coverage.

• 401(k) retirement savings plan.

• Employee discount on Target purchases.

• Short-term and long-term disability insurance.

• Paid sick leave.

• Paid national holidays.

• Paid vacation time.

• Access to a wide range of additional benefits covering financial, educational, and well-being aspects, detailed at https://corporate.target.com/careers/benefits.

Working Hours: Full-time position, likely aligning with standard business hours (e.g., 40 hours per week). The role operates on a Hybrid/Flex for Your Day work arrangement, requiring presence at the Minneapolis HQ as needed by the team and role, balanced with remote work flexibility.

📝 Enhancement Note: The provided salary range is competitive for a Senior UX Product Designer role in a major metropolitan area like Minneapolis, reflecting the experience level and the strategic importance of the loyalty program. The benefits package is robust, typical of a large, established retail organization like Target. The hybrid work arrangement offers flexibility, which is increasingly important for attracting and retaining top design talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail. Target is a leading multi-channel retailer, known for its broad range of consumer goods, emphasis on in-store and online guest experiences, and strong brand loyalty.

Company Size: Large enterprise (Target is a Fortune 50 company with hundreds of thousands of employees globally). This implies a structured environment with established processes, but also opportunities for significant impact due to the scale of operations.

Founded: 1902. Target has a long history, providing a stable and established corporate environment with deep roots in retail innovation.

Team Structure:

• The role is part of Target's Global UX team, a multidisciplinary group including design, content, research, and accessibility practitioners.

• Within Global UX, this role sits within the Loyalty UX Team, focusing specifically on the guest loyalty ecosystem.

• Collaboration is expected across Product, Engineering, Data Science, Marketing, and other business units, indicating a matrixed and cross-functional team environment. Methodology:

• Emphasizes human-centered design thinking to understand guest needs and balance business ideas.

• Utilizes data and insights (quantitative/qualitative research) to inform design strategy and outcomes.

• Encourages cross-functional experimentation and iteration to deliver best-in-class design.

• Focuses on delivering tangible, inspiring, and impactful solutions across digital and in-store touchpoints.

Company Website: https://corporate.target.com/

📝 Enhancement Note: Target's culture emphasizes creating "joy of everyday life" through its values. For a UX designer, this translates to creating delightful, simple, and valuable experiences for guests and team members. The company's scale means that design decisions can impact millions of users, offering significant professional reward.

📈 Career & Growth Analysis

Operations Career Level: Senior UX Product Designer. This level signifies significant autonomy, strategic influence, and the ability to lead complex projects. It requires a deep understanding of user experience principles, design craft, and business acumen. The role is responsible for driving outcomes and mentoring junior designers.

Reporting Structure: While not explicitly detailed, a Senior UX Product Designer typically reports to a UX Manager, Director of UX, or a Head of Product Design within a specific business vertical like Loyalty. They will work closely with Product Managers and Engineering Leads.

Operations Impact: This role directly impacts Target's customer retention and lifetime value through the design of its loyalty program. By creating more rewarding, personalized, and seamless loyalty experiences, the designer will influence guest engagement, repeat purchases, and overall brand advocacy, contributing significantly to revenue generation and customer loyalty strategies.

Growth Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in loyalty program design, personalization strategies, cross-channel experience design, and advanced UX methodologies.

• Leadership Development: Potential to grow into a Lead UX Designer or Managerial role, guiding design strategy and mentoring junior talent within the Loyalty UX team or other product areas.

• Cross-Functional Exposure: Gain in-depth understanding of various business functions including Marketing, Data Science, and Retail Operations, broadening strategic perspective.

• Influence & Strategy: Contribute to the strategic direction of Target's loyalty ecosystem, influencing product roadmaps and business objectives.

📝 Enhancement Note: The "Senior" title implies a pathway to leadership and greater strategic input. For operations professionals interested in UX, this role offers a blend of creative design and data-driven strategy, directly impacting customer loyalty and revenue. The hybrid model also provides flexibility that can support work-life balance, a key factor in long-term career satisfaction.

🌐 Work Environment

Office Type: The role is designated as Hybrid/Flex for Your Day, meaning it requires a blend of on-site work at the Target HQ in Minneapolis, MN, and remote work. This suggests a modern office environment designed for collaboration and flexibility.

Office Location(s): Primary work location is Target HQ at 1000 Nicollet Mall, Minneapolis, MN 55403-2542. This is a central downtown Minneapolis location.

Workspace Context:

• Collaborative Environment: The hybrid model suggests an office space equipped with meeting rooms, collaboration zones, and potentially hot-desking arrangements to facilitate team interaction when on-site.

• Tools & Technology: Access to industry-standard design software (Figma is specified), collaboration tools, and potentially internal Target design systems and research platforms.

• Team Interaction: Opportunities for in-person design critiques, brainstorming sessions, and informal interactions with colleagues from UX, Product, and Engineering when working from the office.

Work Schedule: Standard full-time work schedule, with the flexibility to balance on-site and remote work days as dictated by team and project needs. This arrangement allows for focused individual work at home and collaborative sessions at the office.

📝 Enhancement Note: The hybrid work environment is a key aspect of this role. While it offers flexibility, candidates should be prepared for regular on-site presence in Minneapolis to foster team cohesion and participate in collaborative design processes. This balance is crucial for effective UX design in a large organization.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will likely review your application and resume, focusing on experience level, key skills (Figma, product design, systems thinking), and alignment with the role's requirements.

• Portfolio Review & Presentation: Expect to present your portfolio to a panel of designers, product managers, and potentially engineering leads. This will involve walking through your projects, explaining your design process, rationale, and impact. Be prepared to discuss how you approach complex problems, leverage data, and collaborate.

• Design Challenge/Case Study: You might be given a take-home challenge or an in-person exercise to assess your problem-solving skills, design thinking, and ability to articulate solutions under time constraints. This could involve critiquing an existing experience or designing a solution for a defined problem.

• Behavioral & Cultural Fit Interviews: Questions will assess your experience with cross-functional collaboration, how you handle ambiguity, your growth mindset, and how you embody Target's values.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your skills in loyalty design, complex problem-solving, systems thinking, and end-to-end ownership.

• Quantify Impact: Whenever possible, include metrics demonstrating the success of your designs (e.g., increased engagement, conversion rates, retention, positive user feedback). For loyalty, focus on guest lifetime value, repeat purchase rates, or program participation.

• Tell a Story: Structure your case studies with a clear narrative: the problem, your role, your process, the solution, and the outcomes. Explain your why behind design decisions.

• Highlight Collaboration: Showcase how you worked with cross-functional teams and incorporated feedback to achieve optimal results.

• Demonstrate Figma Proficiency: Ensure your prototypes and UI designs are polished and clearly show your command of Figma.

Challenge Preparation:

• Understand the Context: If given a challenge, ensure you fully grasp the problem statement, target audience, and business goals.

• Focus on Process: Even if you don't finish a complete design, clearly articulate your thought process, the steps you would take, and the types of research and testing you would conduct.

• Systems Thinking: For loyalty-related challenges, consider how the proposed solution integrates with existing systems and the broader customer journey.

• Articulate Trade-offs: Be ready to discuss potential trade-offs and constraints, demonstrating strategic thinking.

📝 Enhancement Note: The interview process is designed to assess not just design skills but also strategic thinking, collaboration, and alignment with Target's business objectives. For this role, demonstrating an understanding of how design contributes to loyalty and revenue growth will be critical.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly mentioned as a required proficiency for product design and prototyping. This will be the primary tool for creating UI designs, wireframes, and interactive prototypes.

• Prototyping Tools: While Figma is specified, familiarity with other prototyping tools (e.g., InVision, Adobe XD) may be beneficial, though Figma is the focus.

Analytics & Reporting:

• Data Analysis Tools: While not explicitly listed, proficiency in using data from analytics platforms (e.g., Google Analytics, Adobe Analytics, internal tools) to inform design decisions is crucial. The role requires leveraging "data and insights."

• User Research Platforms: Experience with tools for conducting user interviews, usability testing, and surveys (e.g., UserTesting.com, Qualtrics, SurveyMonkey) is expected.

CRM & Automation:

• CRM Systems: Familiarity with how CRM systems (e.g., Salesforce, internal Target systems) store customer data and how loyalty programs interact with them is advantageous.

• Marketing Automation Platforms: Understanding how loyalty programs integrate with marketing automation for personalized communications would be a plus.

📝 Enhancement Note: Proficiency in Figma is a non-negotiable requirement. The broader technology stack will involve tools for user research, data analysis, and potentially collaboration/project management platforms commonly used in large tech/retail organizations. A strong understanding of how loyalty programs leverage customer data and integrate with various business systems is implied.

👥 Team Culture & Values

Operations Values:

• Human-Centered: A core value driving all design decisions, ensuring that guest needs and experiences are prioritized.

• Data-Driven: Decisions are informed by insights from user research, analytics, and business data to ensure effectiveness and impact.

• Collaborative: Strong emphasis on working effectively with cross-functional teams (Product, Engineering, Marketing, etc.) to achieve shared goals.

• Impactful: Focus on creating tangible, inspiring, and meaningful solutions that directly benefit guests and the business.

• Growth Mindset: Encouraging continuous learning, experimentation, and a proactive approach to challenges and skill development.

Collaboration Style:

• Cross-Functional Integration: Seamless collaboration between UX designers, Product Managers, Engineers, and Data Scientists to ensure cohesive product development.

• Iterative Feedback: An environment where design work is shared early and often, with constructive feedback sought and incorporated from various stakeholders.

• Knowledge Sharing: Encouragement to share learnings, best practices, and insights across teams to elevate the collective UX practice at Target.

📝 Enhancement Note: Target's culture values teamwork and a user-first approach. For a Senior UX Product Designer, this means being an excellent communicator, a strong advocate for the user, and a proactive team player who can effectively navigate complex stakeholder landscapes and drive consensus.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Scale & Complexity: Creating intuitive loyalty experiences that cater to millions of diverse guests across multiple digital and physical touchpoints, while integrating with complex backend systems.

• Balancing Business & User Needs: Navigating competing priorities between business objectives (e.g., driving specific behaviors) and user desires for simplicity and value.

• Driving Adoption of New Features: Ensuring that new loyalty features and ecosystem enhancements are effectively communicated and adopted by guests.

• Staying Ahead of Competition: Continuously innovating the loyalty program to remain competitive in the retail landscape.

Learning & Development Opportunities:

• Specialized Training: Access to internal and external training on advanced UX methodologies, loyalty program strategies, and emerging design technologies.

• Mentorship: Opportunities to be mentored by senior design leaders or to mentor more junior designers, fostering leadership skills.

• Industry Exposure: Potential to attend industry conferences or workshops focused on UX, retail innovation, and loyalty programs.

• Cross-Disciplinary Learning: Gaining deeper insights into data science, product management, and marketing strategies within the retail context.

📝 Enhancement Note: The challenges in this role are significant due to Target's scale and the complexity of loyalty programs. However, these challenges also present substantial growth opportunities. Success will require strong problem-solving skills, adaptability, and a commitment to continuous learning within the dynamic retail and UX fields.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex, multi-touchpoint digital product you designed. How did you ensure a seamless experience across different channels, and what was the impact on user engagement or business metrics?" (Focus on systems thinking and impact).

• "Walk me through a time you had to balance competing business requirements with user needs. How did you approach this, and what was the outcome?" (Focus on negotiation and user advocacy).

• "How do you use data and user research to inform your design decisions, especially in the context of customer loyalty or retention?" (Focus on data-driven design and understanding user behavior). Company & Culture Questions:

• "What interests you about Target's loyalty program and this specific role within the Global UX team?" (Showcase research into Target's loyalty strategy and your passion for the domain).

• "How would you contribute to Target's culture of human-centered design and continuous improvement?" (Align your values with Target's).

• "Describe a time you had to influence stakeholders who had different priorities. How did you build consensus and drive your design vision forward?" (Focus on collaboration and influence). Portfolio Presentation Strategy:

• Start with the 'Why': Clearly articulate the business problem and user need that your project addressed.

• Show, Don't Just Tell: Use visuals effectively. Walk through your wireframes, user flows, and prototypes, explaining your design rationale at each step.

• Quantify Impact: Present metrics related to user engagement, satisfaction, or business outcomes (e.g., increased loyalty program sign-ups, repeat purchases, conversion rates).

• Highlight Collaboration: Mention key partners (Product, Eng, Marketing) and how you worked together.

• Discuss Iterations: Explain how user feedback or data led to design changes and improvements.

• Address Accessibility: Briefly explain how accessibility was considered and incorporated.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design craft but also strategic thinking, a deep understanding of user behavior in a retail context, and the ability to translate business goals into effective, user-centric loyalty experiences. Be ready to discuss your process, rationale, and impact with data.

📌 Application Steps

To apply for this Senior UX Product Designer position:

• Submit your application through the provided Workday link (https://target.wd5.myworkdayjobs.com/targetcareers/job/1000-Nicollet-Mall-MinneapolisMN-55403-2542/Senior-UX-Product-Designer---Loyalty_R0000446783).

• Tailor your Resume: Highlight experience with consumer-facing digital products, loyalty programs, Figma proficiency, systems thinking, and cross-functional collaboration. Quantify achievements with relevant metrics.

• Curate Your Portfolio: Select projects that best showcase your end-to-end design process, user-centric problem-solving, and impact on business goals (especially loyalty and engagement). Ensure it's well-organized and easy to navigate.

• Prepare Your Presentation: Practice walking through your portfolio projects, focusing on your process, rationale, collaboration, and quantified outcomes. Be ready for a design challenge.

• Research Target: Understand Target's brand, its current loyalty program (Target Circle), its competitive landscape, and its company values. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.