Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer

Company: PlaySimple Games

Location: Bangalore North, Karnataka, India

Job Type: Full-Time

Category: UX/Product Design

Date Posted: June 11, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Spearhead the player advocacy within product development teams, ensuring a user-centric approach to game design.

• Craft and iterate on intuitive and engaging user experiences for a global gaming audience, impacting millions of players.

• Translate complex game mechanics and concepts into clear, effective wireframes and interactive prototypes.

• Collaborate cross-functionally with game designers, artists, and product managers to bring innovative game experiences to life.

• Drive continuous improvement in user experience through rigorous research, data analysis, and iterative design processes.

📝 Enhancement Note: While the raw job description focuses on UX Design, this role is deeply embedded within the gaming industry. Therefore, the enhanced description emphasizes the unique aspects of designing for players, integrating gaming-specific terminology and expectations. The "Senior" title implies leadership and strategic input, which will be reflected in the responsibilities and qualifications.

📈 Primary Responsibilities

• Lead the design process for new game features and improvements, from initial concept to final implementation, ensuring a seamless and enjoyable player journey.

• Conduct comprehensive user research, including player interviews, surveys, and usability testing, to gather insights and validate design decisions.

• Develop detailed user flows, wireframes, and interactive prototypes using industry-standard tools like Figma to communicate design intent and functionality.

• Collaborate closely with game designers to understand core game loops and mechanics, translating them into intuitive UI elements and interactions.

• Partner with visual designers and artists to ensure the aesthetic appeal of the user interface aligns with the game's overall art direction and brand identity.

• Advocate for design best practices, including accessibility standards, to ensure games are inclusive and playable by a diverse range of users.

• Analyze player data and feedback post-launch to identify areas for UX optimization and iterate on existing features.

• Mentor junior designers and contribute to the growth of the UX/Product Design function within the company.

📝 Enhancement Note: The raw description mentions "crafting delightful player experiences" and "holistic approach." This enhancement expands on those points by detailing the specific stages of the design process (concept to execution), the types of research, and the cross-functional collaboration required, aligning with the expectations of a Senior UX Designer in a product-centric environment.

✅ Skills & Qualifications

Education:

• Bachelor's or Master's degree in Human-Computer Interaction (HCI), Interaction Design, Graphic Design, Computer Science, or a related field, or equivalent practical experience in UX/Product Design. Experience:

• Minimum of 5 years of professional experience in UX Design, Product Design, or Interaction Design, with a significant portion focused on digital products or games.

• Demonstrated experience in leading design initiatives and influencing product strategy. Required Skills:

• Portfolio: A robust portfolio showcasing a minimum of 5 years of work, demonstrating a strong understanding of design fundamentals, user-centered design methodologies, and a proven ability to solve complex UX challenges. Portfolios should include case studies detailing the design process, problem statements, user research, wireframes, prototypes, and final outcomes with measurable impact.

• Prototyping & Wireframing: Expertise in creating detailed wireframes, user flows, and interactive prototypes using tools like Figma (preferred), Sketch, Adobe XD, or similar.

• User Research: Proficiency in various user research methodologies, including usability testing, user interviews, surveys, and heuristic evaluations, with the ability to synthesize findings into actionable design recommendations.

• Game Design Fundamentals: Basic to intermediate knowledge of game mechanics, player psychology, and common UI patterns across mobile, PC, or console gaming.

• Aesthetics & Visual Design: A keen eye for visual aesthetics, layout, typography, and color theory, with the ability to contribute to or guide visual design decisions.

• Communication & Collaboration: Exceptional verbal and written communication skills, with the ability to clearly articulate design decisions, rationale, and user insights to diverse stakeholders, including technical and non-technical teams.

• Problem-Solving: Strong analytical and problem-solving skills, with the ability to deconstruct complex problems and devise creative, user-centric solutions.

Preferred Skills:

• Gaming Passion: A genuine passion for video games across various platforms (mobile, PC, console, board games) to foster deeper player empathy.

• Visual Design Skills: Advanced visual design capabilities that allow for effective collaboration with game artists and potentially contribute to UI asset creation.

• Accessibility Design: Experience designing for accessibility (WCAG standards) and a strong commitment to creating inclusive gaming experiences.

• Data-Driven Design: Proficiency in leveraging quantitative data (e.g., player analytics, A/B test results) to inform and validate design decisions.

• Mathematics & Statistics: A foundational understanding of mathematics and statistics to interpret data and contribute to data-driven design strategies.

📝 Enhancement Note: The portfolio requirement has been significantly detailed to reflect industry expectations for a Senior UX Designer, emphasizing case studies and demonstrable impact. Preferred skills like accessibility and data-driven design are highlighted as they are increasingly critical in modern product development, especially in the gaming sector where player data is abundant.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Detailed case studies that walk through the entire design process for at least 2-3 significant projects. Each case study should clearly define the problem, the user research conducted, design iterations (wireframes, prototypes), the rationale behind key decisions, and the final outcome, ideally with quantifiable results.

• Process Documentation: Showcase your approach to user research, information architecture, interaction design, and usability testing. Illustrate how you gather requirements, define user needs, and translate them into functional designs.

• Tool Proficiency: Evidence of proficiency in Figma or similar wireframing and prototyping tools, demonstrated through project examples. Include examples of interactive prototypes that showcase user flows and interactions.

• Impact & ROI: Where possible, demonstrate the impact of your designs on key metrics such as player engagement, retention, conversion rates, or player satisfaction. For a Senior role, showing business acumen and understanding of ROI is crucial.

Process Documentation:

• User Journey Mapping: Examples of how you map out user journeys to identify pain points and opportunities for improvement.

• Information Architecture: Showcase your skills in organizing complex information and structuring navigation for intuitive user experiences.

• Usability Testing Protocols: Demonstrate your ability to design and conduct effective usability tests, analyze results, and integrate feedback into the design.

• Cross-functional Workflow: Illustrate your collaboration process with developers, product managers, and artists, including how you hand off designs and ensure implementation fidelity.

📝 Enhancement Note: For a Senior UX Designer role, the portfolio is paramount. This section clarifies what constitutes a "strong portfolio" by detailing the expected components, emphasizing process documentation, and highlighting the need to demonstrate tangible impact and ROI, which differentiates senior-level contributions.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: ₹15,00,000 - ₹25,00,000 per annum (INR)

• Justification: This estimate is based on industry benchmarks for Senior UX Designers in Bangalore, India, considering the specified experience level (5-10 years), the demand for specialized skills in the gaming industry, and the cost of living in Bangalore. Factors like the company's growth stage, specific project scope, and candidate negotiation will influence the final offer. This range aims to be competitive within the Indian market for a role of this seniority and specialization.

Benefits:

• Health & Wellness: Comprehensive health insurance coverage, including medical, dental, and vision for employees and dependents.

• Retirement Savings: Provident Fund (PF) contributions and other retirement planning support as per Indian labor laws.

• Paid Time Off: Generous annual leave, sick leave, and public holiday entitlements.

• Professional Development: Opportunities for continuous learning, including access to online courses, workshops, industry conferences, and potential for certifications.

• Performance Bonuses: Eligibility for performance-based bonuses tied to individual and company achievements.

• Employee Assistance Program (EAP): Confidential counseling and support services for personal and professional challenges.

• Game Room/Recreation: On-site facilities for relaxation and team building, reflecting the company's gaming culture.

Working Hours:

• Standard full-time working hours are typically 40 hours per week, Monday to Friday.

• While core hours are expected, there may be flexibility to accommodate project deadlines or specific team needs, with a focus on output and collaboration rather than strict timekeeping.

📝 Enhancement Note: Since salary was not provided, a regional salary range and justification have been added, adhering to the requirement for regional salary research. The benefits have been tailored to common offerings in the Indian tech/gaming industry and specifically mention elements relevant to a creative and potentially demanding role like UX Design.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobile Gaming & Entertainment. PlaySimple Games is a prominent player in the mobile gaming sector, focusing on developing engaging and accessible games for a global audience. This industry is characterized by rapid innovation, a strong emphasis on player engagement, and a data-driven approach to product development.

Company Size: The provided data indicates the company has a significant employee count, likely in the hundreds to low thousands. A company of this size offers a dynamic environment with opportunities for impact while maintaining a collaborative atmosphere.

Founded: PlaySimple Games was founded in 2014. This history suggests a well-established company with a proven track record in the competitive gaming market, likely having refined its development processes and team structures over the years.

Team Structure:

• UX/Product Design Team: The Senior UX Designer will likely be part of a dedicated UX or Product Design team, potentially consisting of other UX/UI designers, researchers, and product specialists.

• Reporting Structure: This role will likely report to a Head of Design, Design Lead, or a Senior Product Manager, with direct collaboration across game design, art, engineering, and product management departments.

• Cross-functional Collaboration: Expect to work closely with Game Designers on core mechanics and player progression, Artists on visual styling and UI assets, Product Managers on feature definition and strategic direction, and Engineers on implementation feasibility and technical constraints.

Methodology:

• Data-Driven Design: A strong emphasis on using player analytics, A/B testing, and user feedback to inform design decisions and measure success.

• Agile Development: Likely operating within an Agile framework, involving iterative development cycles, regular team sync-ups, and a focus on rapid prototyping and testing.

• Player-Centricity: A core philosophy of understanding and catering to player needs, preferences, and behaviors to create compelling gaming experiences.

Company Website: https://playsimple.in

📝 Enhancement Note: Information about industry, company size, and founding date has been synthesized to provide context for the operations role. The team structure and methodology sections are inferred based on typical practices in successful mobile gaming companies, focusing on how a Senior UX Designer would integrate and operate within such an environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior UX Designer, indicating a mid-to-senior level position. It requires not only strong individual design skills and execution but also the ability to mentor others, influence product direction, and take ownership of significant design challenges. This level often involves leading design for specific features or game areas.

Reporting Structure: The Senior UX Designer will likely report to a Design Lead or Head of Design. They will also be a key collaborator with Product Managers and Engineering Leads, acting as the primary design voice for their assigned projects.

Operations Impact: The Senior UX Designer's impact is direct and significant on the player experience, which is a critical driver of engagement, retention, and ultimately, revenue in the mobile gaming industry. Their work directly influences player satisfaction, game virality, and the overall success of PlaySimple Games' titles.

Growth Opportunities:

• Lead Designer/Principal UX Designer: Progression to leading design for entire games or major product initiatives, taking on more strategic responsibilities and potentially managing a team of designers.

• Product Management: A transition into Product Management is possible, leveraging deep user understanding and strategic product thinking developed in the UX role.

• Specialization: Deepening expertise in a specific area such as Game UI/UX, Accessibility Design, Player Research, or Design Systems.

• Management Track: Moving into a formal management role, overseeing a team of UX/Product Designers, focusing on talent development, team strategy, and process improvement.

📝 Enhancement Note: The "Operations Impact" section translates the UX Designer's role into business impact relevant to revenue and product success, as is standard for operations-focused roles. The growth opportunities are detailed with specific titles and paths common within the tech and gaming industries for senior design professionals.

🌐 Work Environment

Office Type: The role is listed as On-site, indicating a physical office presence in Bangalore North. This suggests a traditional office environment designed for collaboration.

Office Location(s): Bangalore North, Karnataka, India. This location is a hub for technology and gaming companies in India, providing access to a vibrant ecosystem of talent and resources.

Workspace Context:

• Collaborative Hubs: The office likely features open-plan workspaces, meeting rooms, and dedicated areas for brainstorming and team collaboration, fostering interaction among design, development, and product teams.

• Tools & Technology: Access to high-performance workstations, necessary software licenses (Figma, etc.), and potentially dedicated UX research labs or equipment.

• Team Interaction: Frequent opportunities for face-to-face interaction with colleagues, facilitating rapid feedback loops, design critiques, and knowledge sharing sessions.

Work Schedule: The standard work schedule will be Monday to Friday, aligning with typical business hours in India. However, the dynamic nature of game development may occasionally require flexibility to meet project milestones or participate in global team calls if applicable.

📝 Enhancement Note: This section provides context on the likely physical work environment, inferring details typical of a tech company office in Bangalore and considering the collaborative needs of a UX design role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application, focusing on your resume and portfolio link, to assess basic qualifications and experience.

• Portfolio Presentation & Interview: If shortlisted, you will be invited for an interview where you'll present your portfolio. This typically involves walking through 2-3 key case studies, explaining your design process, rationale, and the impact of your work. Be prepared for in-depth questions about your decisions and problem-solving approach.

• Technical/Design Challenge: You may be given a design exercise or a take-home challenge to assess your practical design skills, problem-solving abilities, and approach to a specific UX problem relevant to mobile gaming.

• Team/Hiring Manager Interviews: Further interviews will likely involve meeting with potential team members (other designers, game designers, PMs) and the hiring manager to assess cultural fit, collaboration style, and strategic thinking.

• Final Round: A final interview with senior leadership might occur to discuss your overall fit and long-term potential with the company.

Portfolio Review Tips:

• Curate Wisely: Select projects that best showcase your skills as a Senior UX Designer, focusing on complexity, impact, and your individual contribution.

• Tell a Story: Structure each case study as a narrative: the problem, your process, the solutions, and the results. Emphasize your thought process and decision-making.

• Show, Don't Just Tell: Use visuals (wireframes, mockups, prototypes, user flows) to illustrate your points. Interactive prototypes are highly valuable.

• Quantify Impact: Whenever possible, include metrics, data, or testimonials to demonstrate the success of your designs.

• Tailor to Gaming: Highlight any relevant gaming projects or demonstrate how your transferable UX skills can be applied to the gaming domain.

Challenge Preparation:

• Understand the Context: If given a take-home challenge, thoroughly understand the problem statement and the target audience (players).

• Think Aloud: For live challenges, articulate your thought process clearly. Explain your assumptions, design choices, and potential trade-offs.

• Focus on Process: Even if you don't complete a design fully, demonstrating a structured and user-centered approach is key.

• Research PlaySimple Games: Familiarize yourself with their existing games to understand their style, target audience, and potential design opportunities.

📝 Enhancement Note: This section provides actionable advice on navigating the interview and portfolio review process, specifically tailored for a Senior UX Designer role in the gaming industry, emphasizing the critical role of the portfolio and design challenges.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The preferred tool for wireframing, prototyping, and UI design. Proficiency is highly valued.

• Sketch / Adobe XD: Familiarity with these or similar vector-based design and prototyping tools is beneficial.

• Prototyping Tools: Experience with tools like InVision, Marvel, or Axure for creating interactive prototypes.

• User Research Platforms: Familiarity with tools for conducting remote usability tests, surveys, and interviews (e.g., UserTesting.com, SurveyMonkey, Typeform).

Analytics & Reporting:

• Game Analytics Platforms: Experience with platforms like GameAnalytics, Firebase Analytics, or custom in-house analytics tools to understand player behavior and game performance.

• Data Visualization Tools: Familiarity with tools like Tableau, Power BI, or Google Data Studio for interpreting and presenting data insights.

Collaboration & Project Management:

• Jira / Confluence: For tracking tasks, managing sprints, and documenting project details.

• Slack / Microsoft Teams: For day-to-day team communication and collaboration.

📝 Enhancement Note: The tools list is curated based on the "Preferred skills" and typical requirements for a Senior UX Designer, with a specific emphasis on tools common in the gaming industry for analytics and design.

👥 Team Culture & Values

Operations Values:

• Player-Centricity: A deep commitment to understanding and serving the player. Every design decision should ultimately aim to enhance the player's experience and enjoyment.

• Collaboration & Teamwork: A strong emphasis on working together across disciplines to achieve common goals. Open communication and mutual respect are key.

• Innovation & Creativity: Encouraging new ideas, experimentation, and pushing the boundaries of what's possible in mobile gaming experiences.

• Data-Informed Decisions: Valuing data and analytics as crucial inputs for design strategy, balancing intuition with evidence.

• Continuous Improvement: A mindset of constantly seeking to learn, iterate, and refine designs and processes to achieve better outcomes.

Collaboration Style:

• Cross-Functional Integration: Seamless integration with game design, art, product management, and engineering teams. Designers are expected to be active participants in all stages of development.

• Feedback Culture: An environment where constructive feedback is regularly exchanged, both given and received, to improve designs and team processes.

• Knowledge Sharing: Encouraging the sharing of best practices, case studies, and learnings across the design team and wider organization.

📝 Enhancement Note: This section infers the company's likely values and collaboration style based on its industry (gaming) and the nature of a Senior UX Designer role, focusing on aspects that would appeal to and be expected by such professionals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Player Needs with Business Goals: Effectively translating diverse player feedback and business objectives into cohesive and successful game designs.

• Rapid Iteration in a Fast-Paced Industry: Adapting quickly to new trends, player feedback, and development cycles in the highly competitive mobile gaming market.

• Designing for Diverse Audiences: Creating experiences that appeal to a broad range of players, from casual to core gamers, and across different age groups and cultural backgrounds.

• Technical Constraints: Working within the technical limitations of mobile platforms and game engines while still delivering innovative UX.

Learning & Development Opportunities:

• Industry Conferences & Workshops: Opportunities to attend leading UX and gaming conferences (e.g., GDC, UX India) to stay abreast of industry trends and network.

• Internal Skill Development: Access to internal workshops, lunch-and-learns, and mentorship programs focused on design, game development, and leadership.

• Exposure to New Technologies: Working with cutting-edge game development tools and design technologies.

• Leadership Development: Opportunities to hone leadership and mentoring skills through guiding junior designers and leading project initiatives.

📝 Enhancement Note: This section identifies potential challenges specific to the gaming UX domain and outlines concrete learning and development paths relevant to a Senior UX Designer, reinforcing the growth potential.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting player feedback with product goals. How did you resolve it?" (Focus on your decision-making process, research, and stakeholder management.)

• "How would you approach designing the onboarding experience for a new mobile puzzle game aimed at casual players?" (Demonstrate your understanding of user flows, initial engagement, and progressive disclosure.)

• "Walk us through a challenging UX problem you solved. What was your process, what were the trade-offs, and what was the outcome?" (Your portfolio case study presentation is key here.)

• "How do you incorporate accessibility into your design process for mobile games?" (Highlight specific techniques, considerations, and your commitment to inclusivity.) Company & Culture Questions:

• "What are your favorite mobile games, and what do you admire or critique about their UX?" (Shows your passion for gaming and analytical skills.)

• "How do you stay updated on the latest UX trends and best practices in the gaming industry?" (Demonstrates continuous learning.)

• "Describe your ideal team environment. How do you collaborate with artists, developers, and product managers?" (Assesses cultural fit and collaboration style.) Portfolio Presentation Strategy:

• Structure: For each case study, clearly state the problem, your role, the process, the solution, and the results.

• Highlight Your Contribution: Be specific about what you did, especially in team projects.

• Visuals are Key: Use high-quality mockups, wireframes, and interactive prototypes. Ensure they load quickly and are easy to navigate.

• Be Prepared for Deep Dives: Anticipate questions about specific design choices, user research findings, and how you handled challenges.

• Practice Your Narrative: Rehearse your presentation to ensure it flows logically and stays within the allotted time.

📝 Enhancement Note: Specific interview questions and preparation strategies are provided, tailored to a Senior UX Designer role in gaming, covering strategic thinking, cultural fit, and effective portfolio presentation.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided link on the Zoho Recruit portal.

• Portfolio Customization: Ensure your portfolio is easily accessible and tailored to showcase your most relevant UX/Product Design projects, with a focus on mobile or gaming if possible. Highlight your senior-level contributions and problem-solving capabilities.

• Resume Optimization: Update your resume to clearly articulate your 5+ years of experience, highlighting achievements, specific skills (Figma, user research, prototyping), and any experience in the gaming industry. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through 2-3 of your strongest portfolio case studies. Be ready to articulate your design process, rationale, and the impact of your work concisely and engagingly.

• Research PlaySimple Games: Familiarize yourself with their game portfolio, company mission, and recent news to demonstrate your interest and understanding of their business.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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