Senior UX Designer

📍 Job Overview

Job Title: Senior UX Designer

Company: DEPT®

Location: Amsterdam, Netherlands

Job Type: Full-time (Implied)

Category: Experience Design / UX Design

Date Posted: 2026-06-12

Experience Level: Senior (5-10 years implied)

Remote Status: Hybrid (2-3 days in office)

🚀 Role Summary

• This role is pivotal in designing and optimizing high-converting, mobile-first customer journeys for ambitious brands.

• The Senior UX Designer will bridge the gap between compelling brand storytelling and robust conversion optimization strategies.

• This position requires a strategic thinker capable of leading design direction, mentoring junior talent, and confidently presenting to senior client stakeholders.

• The role demands a deep understanding of e-commerce best practices, full-funnel digital campaigns, and user psychology to deliver exceptional digital experiences.

📝 Enhancement Note: The provided data indicates a "Senior UX Designer" role within an "Experience & Engineering" team, focusing on "Growth Invention." This strongly suggests a Revenue Operations or GTM-aligned function where UX directly impacts conversion rates and customer lifetime value. The emphasis on "ruthless conversion optimization" and "full-funnel digital campaigns" positions this role as critical for driving measurable business growth, aligning with core RevOps principles. The hybrid work arrangement with specified office days suggests a collaborative environment focused on team synergy and project execution.

📈 Primary Responsibilities

• Map, define, and optimize high-performing, mobile-first customer journeys across multiple touchpoints and channels, ensuring seamless user experiences from awareness to conversion.

• Translate complex brand strategies into effective digital campaign journeys, encompassing paid media, CRM, landing pages, Product Listing Pages (PLPs), and Product Detail Pages (PDPs).

• Balance brand objectives with conversion-focused UX principles, proactively identifying funnel friction points and proposing swift, pragmatic solutions to enhance performance.

• Develop detailed design specifications, including clear annotations, interaction models, and suggestions for animation, to guide development and ensure design fidelity.

• Create and iterate on prototypes to validate user concepts and efficiently refine component-based design systems for scalable and consistent experiences.

• Mentor, brief, and manage junior designers, fostering their development and ensuring the flawless delivery of UX design projects.

• Own the client relationship from a UX perspective, confidently presenting design concepts, user flows, and business justifications to senior stakeholders and effectively navigating feedback.

• Collaborate closely with visual designers and engineering teams to ensure the seamless integration of UX designs into exceptional, high-converting digital products.

📝 Enhancement Note: The emphasis on "full-funnel digital campaigns," "paid media, CRM, landing pages, PLPs, and PDPs," and "conversion optimization" directly links this UX role to revenue generation and customer acquisition/retention strategies, core tenets of Revenue Operations and Go-To-Market functions. The responsibility to "balance brand objectives with conversion-focused UX principles" highlights a data-driven approach to design that prioritizes measurable business outcomes, a key characteristic of operations roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating practical application of UX principles in a commercial context is essential. Bachelor's or Master's degree in Design, Human-Computer Interaction, Psychology, or a related field is often preferred but not explicitly stated as a strict requirement.

Experience: Senior-level UX design experience (5-10 years implied) is required, with a deep specialization in e-commerce and full-funnel digital campaigns.

Required Skills:

• Senior-level UX design expertise with a focus on e-commerce and end-to-end digital campaign journeys.

• Proven track record in designing user flows across paid media, CRM, landing pages, PLPs, and PDPs.

• Strong understanding of how brand storytelling translates into digital experiences that drive user engagement and commercial performance.

• Deep knowledge of e-commerce best practices, conversion rate optimization (CRO), and user psychology.

• Advanced proficiency in working with and iterating on complex component-based design systems.

• Exceptional communication and presentation skills, capable of discussing both business metrics and user flows with senior stakeholders.

• A pragmatic and fast-paced mindset, with the ability to balance innovation with efficient execution to meet deadlines.

• Experience in mapping and optimizing customer journeys across multiple touchpoints and channels.

• Ability to substantiate design choices with clear annotations and interaction models. Preferred Skills:

• Experience with prototyping tools for concept validation and iteration.

• Familiarity with diverse digital campaign assets (talent/collabs, lifestyle, category, product) and their funnel performance.

• Experience in mentoring and managing junior designers.

• Familiarity with animation principles for digital interfaces.

• Knowledge of A/B testing methodologies and their application in UX optimization.

📝 Enhancement Note: The requirements emphasize a blend of creative design skills and a strong commercial acumen, particularly in e-commerce and conversion optimization. This unique combination is highly valued in operations roles where design directly impacts business metrics. The expectation for advanced proficiency in component-based design systems suggests a need for scalable and efficient design solutions, a common goal in operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end UX design projects, with a strong emphasis on e-commerce and full-funnel digital campaigns.

• Case studies demonstrating the ability to translate complex brand strategies into high-converting digital products and customer journeys.

• Evidence of balancing brand objectives with conversion-focused UX principles, highlighting how user psychology and CRO were applied.

• Examples of designing for mobile-first experiences and iterating on component-based design systems.

• Demonstrations of user journey mapping, interaction modeling, and prototyping for concept validation.

• Case studies that clearly articulate the business impact and ROI of design decisions, supported by relevant metrics. Process Documentation:

• Showcase an understanding of the design process from research and ideation through to detailed design, prototyping, and collaboration with engineering.

• Illustrate how user psychology and conversion rate optimization principles are integrated into the design workflow.

• Provide examples of how design decisions are substantiated with data, user feedback, and business objectives.

• Detail experience in collaborating with cross-functional teams (visual designers, engineers, marketers) to ensure successful product delivery.

📝 Enhancement Note: For a Senior UX Designer role with a strong commercial focus, the portfolio is paramount. It must not only showcase design execution but also strategic thinking, problem-solving abilities, and a quantifiable impact on business goals like conversion rates and customer acquisition. The ability to demonstrate a structured design process and effective collaboration is crucial for operations roles that require process adherence and teamwork.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior UX Designer in Amsterdam, with 5-10 years of experience, working in a hybrid model for a well-established agency like DEPT®, the estimated salary range is €65,000 - €90,000 per year. This range accounts for the seniority of the role, the specialized e-commerce and CRO focus, and the cost of living in Amsterdam.

Benefits:

• Flexible, hybrid working policy with 2-3 days in the office per week.

• Opportunity to work from abroad for up to 13 weeks per year, offering significant work-life flexibility.

• 24 vacation days per year, with the option to purchase an unlimited number of additional vacation days.

• DEPT®/YOU Learning Menu and Special Programs for tailored skill development.

• Health and well-being support through the OpenUp platform, gym and wellness discounts.

• Healthy lunches provided at the office.

• Discount on lease bikes for commuting.

• NS Business Card for hassle-free commutes.

• Access to other DEPT® employee benefits as detailed on their website.

• Being part of a Certified B Corp and Great Place To Work recognized organization.

Working Hours: Standard full-time working hours are assumed, with flexibility offered through the hybrid policy and remote work options. The role requires a pragmatic, fast-moving mindset, indicating a focus on efficient output and meeting project deadlines.

📝 Enhancement Note: The salary estimate is based on aggregated data from various job boards and salary survey sites for similar roles in Amsterdam, factoring in the specified experience level and the agency's size and reputation. The listed benefits are directly extracted from the job description, highlighting DEPT®'s commitment to employee well-being, professional development, and work-life balance, which are attractive aspects for operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Agency / Growth Invention / Technology & Marketing. DEPT® operates at the intersection of technology and marketing, focusing on helping ambitious brands achieve faster growth through innovative digital solutions. Their expertise spans Brand & Media, Experience, Commerce, CRM, and Technology & Data.

Company Size: 4,000+ specialists globally. This indicates a large, well-resourced organization with a broad reach and diverse client base.

Founded: DEPT® has been a Certified B Corp and Climate Neutral since 2021, and a Great Place To Work since 2022 in the Netherlands. This suggests a company culture that values sustainability, employee well-being, and ethical business practices. The "Growth Invention" philosophy implies a forward-thinking, innovative, and results-oriented approach.

Team Structure:

• The role is part of the "Experience & Engineering" team within the Netherlands office.

• This team combines technical solution development with design expertise to deliver digital experiences.

• The Senior UX Designer will collaborate closely with visual designers and engineers.

• The role involves mentoring junior designers, indicating a team structure that supports professional development and knowledge sharing. Methodology:

• DEPT® focuses on "Growth Invention," suggesting a methodology that blends creativity and strategic thinking with a strong emphasis on driving measurable business results.

• The company operates at a high pace, valuing individuals who are "first to move," "relentlessly curious," and "get sh*t done."

• They emphasize combining "stunning brand storytelling" with "ruthless conversion optimization," indicating a dual focus on brand building and performance marketing.

Company Website: https://www.deptagency.com/

📝 Enhancement Note: DEPT®'s culture is characterized by innovation, speed, and a results-driven approach, aligning well with the demands of operations roles. The "Growth Invention" ethos suggests a proactive and experimental environment. The emphasis on collaboration across disciplines (tech, marketing, design) is crucial for operations functions that often require cross-functional alignment to achieve GTM objectives.

📈 Career & Growth Analysis

Operations Career Level: This role is at a Senior level within the UX Design discipline, specifically within a digital agency context that focuses on GTM and revenue-driving initiatives. The responsibilities include strategic design direction, client management, and mentoring, indicating a significant level of autonomy and leadership potential within the design function.

Reporting Structure: The Senior UX Designer is part of the Experience & Engineering team. While the direct reporting manager isn't specified, the role implies reporting to a Design Lead, Head of Experience, or similar senior management within the Dutch operations of DEPT®. They will also mentor junior designers.

Operations Impact: The Senior UX Designer plays a direct role in enhancing conversion rates, optimizing customer journeys, and driving commercial performance for clients' digital products. This impact is crucial for the revenue generation and growth objectives of both DEPT® and its clients, aligning closely with Revenue Operations and GTM strategies. The role's success is measured by the effectiveness of the digital experiences designed in achieving client business goals.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in e-commerce UX, conversion optimization, and mobile-first design through client work and internal learning programs (DEPT®/YOU Learning Menu).

• Leadership Development: Potential to grow into a Design Lead or Managerial role, overseeing larger projects, managing bigger teams, and taking on more strategic client responsibilities.

• Specialization: Possibility to specialize further in specific industries or digital product types favored by DEPT®'s client portfolio.

• Cross-Disciplinary Learning: Exposure to technology, media, and CRM specialists within DEPT® provides opportunities for broader understanding and potential career pivots.

• International Exposure: The option to work abroad for 13 weeks a year offers unique cultural and professional development experiences.

📝 Enhancement Note: The growth trajectory for a Senior UX Designer in a role focused on conversion and GTM impact typically involves moving into leadership positions, strategic client consulting, or specializing in high-demand areas like performance UX. DEPT®'s structure and stated commitment to learning suggest ample opportunities for professional development aligned with these paths.

🌐 Work Environment

Office Type: The role is described as "hybrid, Amsterdam," with the implication of working 2-3 days from the office. This suggests a modern, collaborative office environment designed to facilitate teamwork, client meetings, and creative ideation, complementing remote work.

Office Location(s): Amsterdam, Netherlands. This provides access to a vibrant tech and creative hub, fostering networking and professional development opportunities within the local ecosystem.

Workspace Context:

• Collaborative Environment: The hybrid model encourages in-office collaboration with visual designers and engineers, fostering a dynamic exchange of ideas crucial for complex digital product development.

• Tools & Technology: Access to industry-standard design and prototyping tools is implied, supporting the creation of high-fidelity designs and effective client presentations.

• Team Interaction: Opportunities to interact with a diverse team of specialists across technology, marketing, and design, fostering a rich learning environment.

Work Schedule: While the core hours are not specified, the hybrid nature and the company's "fast-moving" culture suggest a focus on efficient work output rather than strict adherence to traditional office hours. The emphasis on meeting deadlines implies a results-oriented work environment.

📝 Enhancement Note: The hybrid setup is common in creative and tech industries, aiming to balance focused individual work with collaborative team sessions. For a Senior UX Designer, this setup typically means days in the office are dedicated to workshops, brainstorming sessions, client presentations, and team sync-ups, while remote days are for individual design work, research, and focused execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely an HR or Recruiter screening to assess basic qualifications, cultural fit, and interest.

• Portfolio Review & Technical Interview: A deep dive into the candidate's portfolio, focusing on specific e-commerce and campaign-driven projects. This stage will assess problem-solving skills, design methodology, and the ability to articulate design rationale and business impact. Expect questions about how you balance brand with conversion, your approach to user psychology, and your experience with design systems.

• Stakeholder/Team Interview: Meeting with potential team members (e.g., visual designers, engineers) and senior leadership to evaluate collaboration style, communication skills, and strategic thinking. This is where your ability to "talk business metrics" will be tested.

• Final Interview: Potentially with a department head or senior executive to discuss overall fit, career aspirations, and alignment with DEPT®'s "Growth Invention" philosophy.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your expertise in e-commerce, full-funnel campaigns, and conversion optimization.

Prioritize projects with clear business objectives and measurable results.

• Structure Your Case Studies: For each project, clearly outline:

  • The Client & Business Challenge
  • Your Role & Responsibilities
  • The Design Process (Research, Ideation, User Flows, Wireframing, Prototyping, Testing)
  • Key Design Decisions & Rationale (especially how you balanced brand vs. conversion)
  • Iterations and How You Handled Feedback
  • The Solution & Its Impact (Quantify results with metrics like conversion rate increases, engagement improvements, etc.)

• Highlight Business Acumen: Emphasize how your UX decisions directly contributed to client business goals and revenue. Be ready to discuss CRO strategies and user psychology principles applied.

• Showcase System Thinking: Demonstrate your ability to work with and extend component-based design systems.

• Prepare for Presentation: Be ready to walk through your portfolio smoothly, articulate your thought process clearly, and answer challenging questions about your design choices and their impact.

Challenge Preparation:

• Expect a potential design challenge or case study, either before or during the interview process. This might involve analyzing a given scenario, proposing a UX solution for a specific conversion problem, or outlining a campaign journey.

• Prepare to articulate your approach to problem-solving, focusing on efficiency and pragmatism.

• Practice presenting your ideas concisely and persuasively, as if presenting to a senior client stakeholder.

📝 Enhancement Note: The interview process for a senior role at a leading agency like DEPT® will be rigorous. The emphasis on "commanding the room when presenting to senior client stakeholders" and "talking business metrics" means candidates must demonstrate not only design proficiency but also strategic business understanding and strong communication skills. The portfolio is the primary tool to showcase this.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable given industry trends), Sketch, Adobe XD. Proficiency in creating wireframes, user flows, interactive prototypes, and detailed design specifications.

• Design Systems: Experience with creating, maintaining, and iterating on component-based design systems. Understanding of design tokens and atomic design principles.

• Collaboration: Tools like Miro, Mural for workshops and ideation; Jira, Asana for project management and tracking.

• User Research & Testing: Tools for usability testing (e.g., UserTesting.com, Maze), survey tools (e.g., SurveyMonkey, Typeform), and analytics platforms (as listed below) to inform design decisions.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics. Ability to interpret data to identify user behavior patterns, funnel drop-offs, and areas for optimization.

• CRO Tools: Hotjar, Crazy Egg (for heatmaps, session recordings), Optimizely, VWO (for A/B testing). Understanding how to use these tools to inform and validate UX improvements.

• CRM Data: Familiarity with how CRM data (e.g., from Salesforce, HubSpot) can inform customer journey design and personalization strategies.

CRM & Automation:

• While not a direct CRM management role, understanding how UX integrates with CRM platforms (e.g., Salesforce Marketing Cloud, HubSpot) and marketing automation tools (e.g., Marketo, Pardot) is beneficial for designing cohesive customer journeys.

📝 Enhancement Note: A Senior UX Designer in this context will likely work extensively with modern design tools like Figma, and will need to be adept at using analytics and CRO platforms to inform their design decisions and demonstrate impact. Familiarity with design systems is critical for ensuring scalability and consistency across client projects.

👥 Team Culture & Values

Operations Values:

• Better Together: Emphasizes collaboration, mutual support, and leveraging diverse skill sets to achieve collective success. This implies a culture where teamwork and knowledge sharing are highly valued.

• Relentlessly Curious: Encourages continuous learning, exploration of new technologies and methodologies, and a proactive approach to problem-solving and innovation.

• Get Sh*t Done: Highlights a bias for action, efficiency, and delivering results in a fast-paced environment. This value underscores a commitment to execution and tangible outcomes.

• Growth Invention: A core philosophy that drives innovation and a focus on helping clients achieve significant growth through pioneering ideas and rapid execution.

Collaboration Style:

• Cross-functional Integration: Strong emphasis on working fluidly across disciplines, partnering closely with visual designers, engineers, and potentially marketing/CRM specialists to deliver holistic solutions.

• Data-Informed Design: Collaboration is likely informed by data analytics and user research, ensuring that design decisions are strategically sound and aligned with business objectives.

• Client-Centricity: A collaborative approach that prioritizes understanding and meeting client needs, involving them in the process and confidently presenting solutions to senior stakeholders.

• Mentorship & Development: A culture that supports the growth of junior team members, fostering a learning environment where knowledge is shared and best practices are established and refined.

📝 Enhancement Note: DEPT®'s stated values are strongly aligned with the operational excellence and collaborative spirit required in high-performing teams. The combination of innovation ("Relentlessly Curious," "Growth Invention") and execution ("Get Sh*t Done") creates an environment where strategic thinking and practical implementation are equally valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Storytelling with Conversion Optimization: Successfully merging artistic brand expression with the pragmatic demands of driving conversions requires a nuanced approach and strong strategic justification.

• Managing Senior Client Expectations: Confidently presenting complex UX concepts and designs to senior stakeholders, navigating feedback, and ensuring alignment on business objectives can be challenging.

• Rapid Iteration and Delivery: Working in a fast-paced agency environment often means tight deadlines and the need for quick, effective design solutions without compromising quality.

• Mentoring Junior Talent: Effectively guiding and developing junior designers while also managing project demands requires strong leadership and communication skills.

• Keeping Pace with Evolving Digital Trends: The digital landscape is constantly changing; staying ahead of new technologies, user behaviors, and design best practices is an ongoing challenge.

Learning & Development Opportunities:

• Specialized Training: Access to DEPT®/YOU Learning Menu and Special Programs offers opportunities for formal training in advanced UX techniques, CRO, emerging technologies, and leadership.

• Project Variety: Working with a diverse portfolio of clients (e.g., Gant, Inter Milan, bol.com, Just Eat Takeaway) provides exposure to different industries, business models, and user bases, broadening expertise.

• Mentorship: The opportunity to mentor junior designers can solidify one's own understanding and leadership capabilities. Direct mentorship from senior leaders within DEPT® is also likely available.

• Industry Conferences & Workshops: Potential to attend relevant industry events to stay abreast of the latest trends in UX, e-commerce, and digital marketing.

• Cross-Functional Exposure: Learning from technology and marketing specialists within DEPT® can foster a more holistic understanding of digital growth strategies.

📝 Enhancement Note: The challenges presented are common for senior roles in fast-paced agencies, particularly those focused on measurable business outcomes. The growth opportunities are substantial, leveraging DEPT®'s resources and client diversity to propel a designer's career forward.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a strong brand vision with aggressive conversion rate optimization goals. What was your approach, and what were the results?" (Focus on your process, decision-making, and quantifiable outcomes.)

• "Walk us through a complex customer journey you've designed for an e-commerce client. How did you map it, identify friction points, and what solutions did you propose?" (Be ready to use your portfolio and explain your rationale.)

• "How do you approach substantiating your design choices with data and user psychology, especially when presenting to senior stakeholders who may not be design experts?" (Highlight your analytical skills and communication strategy.)

• "Imagine you're tasked with designing a new mobile-first campaign landing page for a luxury brand. What are the key considerations, and how would you ensure it drives both engagement and sales?" (Demonstrate your strategic thinking and understanding of different campaign types.) Company & Culture Questions:

• "Based on our values (Better Together, Relentlessly Curious, Get Sh*t Done), how would you contribute to our team's success?" (Connect your experience and working style to their core values.)

• "What excites you most about DEPT®'s 'Growth Invention' philosophy?" (Show you've researched the company and understand their mission.)

• "How do you stay current with the latest UX trends and e-commerce best practices?" (Highlight your commitment to continuous learning.) Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative: the problem, your role, your process, your solution, and the impact.

• Focus on Impact: For each project, be prepared to clearly articulate the business objectives and how your design contributed to achieving them, using specific metrics.

• Demonstrate Process: Clearly explain why you made certain design decisions, referencing user research, CRO principles, and your understanding of user psychology.

• Showcase Collaboration: Briefly mention how you worked with other team members (visual designers, developers, clients) and how you managed feedback.

• Conciseness: Be mindful of time. Practice presenting your key projects within a reasonable timeframe (e.g., 5-10 minutes per project).

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative design talent, strategic business thinking, strong communication skills, and a results-oriented mindset, aligning with DEPT®'s operational ethos and the demands of a senior GTM-focused role.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the provided link on the DEPT® careers page.

• Portfolio Customization: Ensure your portfolio is updated and prominently features your strongest e-commerce and digital campaign design projects. Tailor your resume to highlight experience in conversion optimization, customer journey mapping, and stakeholder management.

• Resume Optimization: Clearly articulate your years of experience and specific achievements related to driving user engagement and commercial performance. Use keywords from the job description like "e-commerce," "CRO," "mobile-first," and "customer journeys."

• Interview Preparation: Practice articulating your design process and the business impact of your work. Prepare specific examples for strategy, collaboration, and problem-solving questions. Rehearse presenting your portfolio concisely and persuasively.

• Company Research: Deeply understand DEPT®'s "Growth Invention" philosophy, their values (Better Together, Relentlessly Curious, Get Sh*t Done), and their client portfolio. Research recent work or case studies relevant to the role's focus.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.