Senior Conversion Designer (Amazon) at PriorityChef

📍 Job Overview

Job Title: Senior Conversion Designer (Amazon)

Company: PriorityChef

Location: Spain

Job Type: Full-Time

Category: Marketing Operations / Creative Operations / E-commerce Operations

Date Posted: 2026-06-12

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

Spearhead the visual identity and end-to-end conversion optimization strategy specifically for Amazon product listings and brand presence.
Drive significant improvements in conversion rates (CVR) and click-through rates (CTR) through data-informed design and iterative testing.
Translate complex market data, customer insights, and competitive analysis into compelling visual narratives and persuasive design elements.
Manage the entire design lifecycle from initial research and creative brief generation to final asset creation, testing, and optimization within the Amazon ecosystem.

📝 Enhancement Note: This role is positioned as a Senior Conversion Designer with a strong emphasis on Amazon's platform. The core function is to bridge the gap between marketing strategy, data analysis, and visual design to directly impact sales performance. The "not a pure pixel role" and "thinks like a marketer, reads data like an analyst" statements highlight the critical need for a candidate with a robust understanding of e-commerce conversion principles beyond just aesthetic design. The focus on specific Amazon tools like Seller Central, SQP, and Brand Analytics indicates a specialized requirement.

📈 Primary Responsibilities

Conduct in-depth market research using Amazon's Search Query Performance (SQP), Brand Analytics, customer reviews, and competitor listing analysis to identify key communication points and conversion barriers.
Develop clear, data-driven creative briefs that translate research findings into actionable design strategies for Amazon hero images, image stacks, A+ Content, and Brand Store pages.
Design visually compelling and strategically aligned Amazon hero images and image stacks that emphasize clear messaging, strong typographic hierarchy, and key benefits to drive purchase decisions.
Create cohesive and on-brand A+ Content and Amazon Brand Store pages, ensuring a consistent visual identity and user experience across all touchpoints.
Design and optimize creative assets for Amazon advertising campaigns (Sponsored Ads) and social media visuals, maintaining brand consistency and maximizing engagement.
Develop and maintain the comprehensive brand system, including typography, color palettes, spacing guidelines, and asset rules, to ensure brand integrity across all creative output.
Execute and manage A/B tests on Amazon (using Manage Your Experiments) and other platforms for main images, titles, and A+ Content to validate design hypotheses and prove CVR/CTR impact.
Validate creative concepts and designs through audience polling tools such as PickFu or ProductPinion prior to launch.
Monitor and analyze key performance metrics including CTR, CVR (Unit Session Percentage), session data, and ad CVR/CTR, providing actionable insights for iterative design improvements in collaboration with the Catalog Manager.
Direct and provide clear briefs for outsourced creative work, including 3D renders, photography, and video production, to ensure alignment with brand standards and project objectives.

📝 Enhancement Note: The responsibilities clearly delineate a full-funnel ownership of the conversion process on Amazon. This goes beyond traditional design roles by integrating market research, strategic brief development, direct performance metric analysis (CVR, CTR), and managing external creative vendors. The emphasis on "iterate with our Catalog Manager" suggests a collaborative but also directive role in influencing product listing optimization.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a high level of design education and practical application is paramount. Equivalent practical experience in a senior design or conversion optimization role will be considered.

Experience: 5-10 years of progressive experience in design, with a significant focus on e-commerce conversion optimization, particularly within the Amazon marketplace. Demonstrable experience in leading design projects from conception to measurable results.

Required Skills:

Mastery of typography and layout design, with a proven ability to establish clear visual hierarchy and guide user attention effectively.
Strong marketing acumen and a deep understanding of consumer psychology and buyer decision-making processes within e-commerce.
Habitual content research skills, leveraging data and customer insights to inform design decisions rather than relying on guesswork.
Fluency in Amazon Seller Central, including a thorough understanding of SQP, Brand Analytics, and the distinction between CTR and CVR issues.
Proficiency in data analysis, including interpreting sessions, unit session percentage, CTR, and ad CVR/CTR to form hypotheses and drive design strategy.
Hands-on experience in conducting A/B tests and audience polls, with the ability to clearly articulate test methodologies, results, and learnings.
Proven ability to produce case studies with quantifiable results demonstrating movement in key conversion metrics.
Exceptional photographic and compositional eye, with judgment for premium product presentation through photos, renders, or AI-generated imagery.
Fluent and efficient workflow with modern AI image and editing tools for ideation, asset creation, and refinement, while maintaining quality control.
Solid command of Adobe Photoshop and Adobe Illustrator.
High degree of independence and self-direction, capable of taking a brief and iterating rapidly with minimal supervision. Preferred Skills:
Experience in producing or art directing 3D renders, specifically with tools like Blender.
Video editing skills for short-form social media and Amazon listing content.
Previous experience working with kitchenware, home goods, or similar consumer product categories.

📝 Enhancement Note: The "Must have" section is highly specific and prescriptive, emphasizing that "Beautiful pixels are not enough." The requirement for "Proven case studies with results" and "Numbers matter here" strongly indicates that the company prioritizes demonstrable impact on sales metrics over a purely aesthetic portfolio. The emphasis on AI workflows suggests a forward-thinking approach to design efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Demonstrate a clear process for translating market research and customer insights into design solutions that address specific conversion challenges.
Include detailed case studies that showcase the impact of your design work on key conversion metrics (CVR, CTR, Sales) with verifiable data and ROI.
Present examples of A/B tests or audience polls conducted, detailing the hypothesis, methodology, results, and subsequent design iterations.
Showcase your ability to manage and maintain a consistent brand system across various Amazon assets (Hero Images, A+ Content, Brand Store, Ads). Process Documentation:
Illustrate your approach to workflow design and optimization for the Amazon listing lifecycle, from initial research to post-launch analysis.
Provide examples of how you have implemented or automated design processes to increase efficiency and speed to market.
Detail your methods for measuring design performance, analyzing data, and iterating on creative assets based on performance feedback.

📝 Enhancement Note: The application explicitly requires a "real case study, a test or poll you ran, and an Amazon image stack you worked on," prioritizing "how you think and what you have moved than how polished your reel is." This indicates a strong preference for process-oriented candidates who can articulate their strategic thinking and demonstrate tangible business outcomes.

💵 Compensation & Benefits

Salary Range: While a specific range is not provided, for a Senior Conversion Designer with 5-10 years of experience, operating remotely in Spain, and specializing in Amazon e-commerce, a competitive annual salary would typically range from €45,000 to €70,000. This estimate is based on market research for senior design roles with specialized e-commerce conversion responsibilities in Western Europe, factoring in the remote nature and the specific demands of the Amazon platform.

Benefits:

FULL TIME REMOTE Work: Complete flexibility to work from any location within Spain.
Required 4hr overlap hours with Bangkok Time (other 4 hrs flexible): Structured flexibility allowing for global team collaboration while maintaining personal work-life balance.
Paid Leave: Standard paid time off to ensure employee well-being and work-life balance.
Opportunities for continuous learning and growth, especially in e-commerce: Access to professional development resources, training, and potential for advancement within a fast-growing Amazon brand.

Working Hours: 40 hours per week, with a required 4-hour overlap with Bangkok Time (GMT+7). The remaining 4 hours of the workday are flexible.

📝 Enhancement Note: The salary estimation is based on the role's seniority, specialized skills (Amazon conversion), remote status in Spain, and general industry benchmarks for similar roles in comparable European markets. The required overlap with Bangkok Time is a unique aspect that candidates should consider for their daily schedule management.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (Kitchenware) - PriorityChef operates as a fast-growing Amazon brand, focusing on smart, beautiful kitchenware tools. This context implies a dynamic, results-oriented environment where product presentation and conversion optimization are critical for success. The company values quality, craft, and attention to detail.

Company Size: Small (Team of 7) - This indicates a highly agile, lean, and collaborative startup-like environment. Operations professionals in such settings often wear multiple hats, have direct impact, and work closely with founders or senior leadership. Decision-making is likely rapid, and individual contributions are highly visible.

Founded: Not specified, but described as "fast growing," suggesting a relatively young but established and scaling business.

Team Structure:

The core team is small (7 people), suggesting a flat hierarchy and direct collaboration across all functions.
The Senior Conversion Designer will likely report directly to a founder or a Head of Marketing/E-commerce.
Close cross-functional collaboration is expected, particularly with Catalog Management, marketing, and potentially product development teams, to ensure cohesive strategy and execution. Methodology:
Data Analysis and Insights: A core methodology involves mining SQP, Brand Analytics, reviews, and competitor data to inform strategic decisions.
Iterative Optimization: The "loop: research, design, test, read data, iterate" highlights a continuous improvement cycle focused on measurable outcomes.
Agile Execution: The "move quickly" and "small team" descriptors point towards an agile operational approach, prioritizing speed and adaptability.

Company Website: prioritychef.com

📝 Enhancement Note: The small team size is a significant cultural indicator. Candidates should expect a high degree of autonomy, responsibility, and direct influence. The "startup" feel means adaptability and a willingness to contribute beyond a narrow job description are likely valued.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Senior, indicating a high level of expertise and autonomy. It is a key individual contributor role focused on driving a critical business function (conversion optimization on Amazon) with significant impact on revenue.

Reporting Structure: The Senior Conversion Designer will likely report to a senior leader within the company, possibly a founder or Head of E-commerce/Marketing, given the small team size. This provides direct access to decision-makers.

Operations Impact: The role has a direct and measurable impact on PriorityChef's revenue through conversion rate optimization on Amazon. Success in this role translates directly into increased sales, improved advertising efficiency (lower cost per acquisition), and stronger brand positioning on a major e-commerce platform.

Growth Opportunities:

Specialization Deepening: Opportunity to become the definitive expert in Amazon conversion optimization and visual merchandising for the brand.
Broader E-commerce Strategy: Potential to influence broader e-commerce and marketing strategies as the company grows and expands its channels.
Leadership Potential: As the company scales, there may be opportunities to build and lead a design or conversion optimization function, managing junior designers or external agencies.
Skill Expansion: Continuous learning opportunities in e-commerce trends, analytics, and new design technologies (AI, 3D).

📝 Enhancement Note: The growth path in a small, fast-growing company often involves expanding responsibilities and taking on new challenges as the business scales, rather than a rigid, predefined career ladder. The opportunity to shape the visual strategy for a growing Amazon brand is a significant draw.

🌐 Work Environment

Office Type: Fully Remote. This implies a distributed workforce with no central physical office.

Office Location(s): Spain. While the role is remote, candidates must be based in Spain, likely to comply with local labor laws and tax regulations.

Workspace Context:

Autonomy and Flexibility: The remote nature offers significant autonomy over the work environment and schedule, with the requirement of a 4-hour overlap with Bangkok Time.
Digital Collaboration: Work will be conducted primarily through digital collaboration tools, requiring strong communication and project management skills.
Focus on Output: The emphasis is on delivering high-quality work and measurable results, rather than on physical presence or traditional office interactions.

Work Schedule: Full-time, 40 hours per week. The schedule includes a mandatory 4-hour overlap with Bangkok Time (GMT+7), with the remaining 4 hours of the workday being flexible. This allows for work across different time zones and personal scheduling preferences.

📝 Enhancement Note: The required overlap with Bangkok Time (GMT+7) is a critical operational detail for remote work. Candidates must be comfortable structuring their day to accommodate this, which might mean early mornings or late evenings depending on their specific location within Spain and personal preferences.

📄 Application & Portfolio Review Process

Interview Process:

Initial Application Review: Focus on the submitted case study, test/poll example, and Amazon image stack. Applications lacking these specific, data-driven examples will likely be screened out.
Screening Call: A discussion to assess initial fit, understand your approach to conversion design, and verify your experience with Amazon's platform and data.
Design/Portfolio Review Session: A deeper dive into your submitted case studies and portfolio. Expect to walk through your process, explain your strategic choices, and present the data that supported your design decisions and their impact.
Skills Assessment/Challenge: Potentially a design exercise or a scenario-based question to evaluate your problem-solving skills, strategic thinking, and ability to apply your expertise to PriorityChef's specific challenges.
Final Interview: Discussion with founders or senior leadership to assess cultural fit, long-term potential, and alignment with the company's vision.

Portfolio Review Tips:

Prioritize Impact: Structure your case studies around a problem, your solution (design), and the measurable results (CVR, CTR, sales lift). Quantify everything.
Showcase Process: Clearly articulate your research methodology, how you generated insights, and how those insights informed your design decisions.
Highlight Amazon Fluency: Explicitly demonstrate your understanding of Amazon's ecosystem, including SQP, Brand Analytics, and the distinction between CTR and CVR issues.
Data Visualization: Present data clearly and concisely. Use charts and graphs to illustrate performance improvements.
AI Workflow Integration: If applicable, show how you leverage AI tools efficiently to enhance your design process or output while maintaining quality.
Loom Videos: Consider using Loom for walkthroughs as suggested, as it allows for a more personal and detailed presentation of your work than static images alone.

Challenge Preparation:

Amazon Listing Audit: Be prepared to analyze a hypothetical or real Amazon listing and identify areas for conversion improvement.
Creative Briefing Exercise: Practice writing a creative brief based on a given set of data or customer insights.
Hypothesis Generation: Prepare to articulate hypotheses for A/B tests on Amazon listing elements.
Data Interpretation: Be ready to interpret sample Amazon performance data and suggest actionable design changes.

📝 Enhancement Note: The application process strongly emphasizes a practical, results-oriented approach. Candidates must be prepared to "show their work" with data and evidence, rather than relying on a polished but less substantive portfolio. The emphasis on "how you think" suggests behavioral and strategic questions will be paramount.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Photoshop: Essential for image manipulation, asset creation, and detailed design work.
Adobe Illustrator: Crucial for creating vector graphics, typography, layout elements, and brand system components.
AI Image & Editing Tools: Proficiency in modern AI platforms (e.g., Midjourney, Stable Diffusion, DALL-E, Adobe Firefly) for ideation, background generation, asset variations, and cleanup.
Amazon Seller Central: Deep familiarity with the platform for uploading assets, managing listings, and accessing performance data.

Analytics & Reporting:

Amazon SQP (Search Query Performance): For understanding search term relevance and optimization opportunities.
Amazon Brand Analytics: For market insights, competitor analysis, and understanding sales performance.
Amazon Manage Your Experiments: For conducting A/B tests on listing elements.
Audience Polling Tools: Experience with tools like PickFu or ProductPinion for validating creative concepts before launch.
General Analytics Platforms: Ability to interpret data from session metrics, CTR, CVR, and ad performance reports.

CRM & Automation:

While not explicitly a CRM role, understanding how design assets impact the customer journey in an e-commerce context is key. Familiarity with workflow automation for asset production or testing could be beneficial.
Project Management Tools: Proficiency in tools like Asana, Trello, or similar for managing design tasks and collaborating with the team.

📝 Enhancement Note: The technology stack is heavily skewed towards design and Amazon-specific analytics. The inclusion of "Fluent, efficient AI workflows" is a significant differentiator and indicates the company’s desire for a designer who can leverage cutting-edge tools for speed and innovation.

👥 Team Culture & Values

Operations Values:

Data-Driven Decision Making: A strong emphasis on using data (SQP, Brand Analytics, test results) to guide all strategic and design decisions.
Customer-Centricity: Designing with a deep understanding of the target buyer and their objections, aiming to remove barriers to purchase.
Efficiency and Speed: Moving quickly, iterating fast, and leveraging tools (including AI) to optimize workflows and time-to-market.
Quality and Craft: A commitment to high-quality design and product presentation that makes the brand stand out.
Independence and Ownership: Taking initiative, running with projects, and owning outcomes with minimal hand-holding.

Collaboration Style:

Direct and Action-Oriented: Given the small team, collaboration is likely direct, focused on problem-solving, and driving action.
Cross-Functional Integration: Close work with Catalog Management to ensure design aligns with product details and performance goals.
Feedback and Iteration: A culture that encourages testing, learning from results, and iterating based on feedback from data and team members.
Knowledge Sharing: As a small team, sharing insights and learnings from research, testing, and design performance will be crucial.

📝 Enhancement Note: The company culture appears to be a blend of startup agility, data-driven rigor, and a focus on tangible results. The emphasis on "independence" and "owning the loop" suggests a high-performing culture where self-starters thrive.

⚡ Challenges & Growth Opportunities

Challenges:

Amazon Algorithm Nuances: Keeping pace with Amazon's ever-changing algorithms and best practices for listing optimization.
Balancing Speed and Quality: Maintaining high design standards while operating in a fast-paced, iterative environment with tight deadlines.
Data Interpretation Complexity: Effectively translating diverse data sources into actionable design strategies and proving ROI.
Remote Collaboration: Ensuring seamless communication and alignment across distributed team members, especially with the unique time zone overlap requirement.
AI Integration Mastery: Continuously evolving AI workflows to enhance creativity and efficiency without compromising brand integrity.

Learning & Development Opportunities:

Deep Dive into E-commerce Conversion: Becoming a subject matter expert in conversion optimization specifically for the Amazon platform.
Advanced Analytics Training: Opportunity to hone skills in interpreting complex e-commerce data and its impact on design.
Exposure to Brand Building: Gaining experience in shaping the visual identity of a growing consumer brand.
Emerging Design Technologies: Staying at the forefront of AI-driven design tools and techniques.
Cross-Functional Acumen: Developing a broader understanding of marketing, product, and e-commerce operations within a growing business.

📝 Enhancement Note: The role offers significant opportunity for professional growth by tackling complex e-commerce challenges and mastering specialized skills within a dynamic company. The growth opportunities are less about formal training programs and more about hands-on experience and expanding responsibilities.

💡 Interview Preparation

Strategy Questions:

"Describe your process for researching and identifying conversion barriers on an Amazon listing. Walk me through a specific example using SQP or Brand Analytics."
- Preparation: Be ready to outline your methodical approach, referencing specific Amazon tools and demonstrating how you extract actionable insights. Practice with a hypothetical or real example.
"How do you decide what message is most critical for an Amazon hero image? How do you translate that into a clear visual hierarchy?"
- Preparation: Focus on your strategic thinking behind image design, emphasizing research-driven messaging and typographic mastery. Show how you prioritize information for maximum impact.
"You've identified a potential CVR issue. How would you design an A+ Content module to address it, and what would be your hypothesis for testing its effectiveness?"
- Preparation: Demonstrate your understanding of A+ Content's role in conversion and your ability to formulate testable hypotheses.

Company & Culture Questions:

"Why are you interested in working for a small, fast-growing Amazon brand like PriorityChef, and what excites you about this specific role?"
- Preparation: Research PriorityChef's products and Amazon presence. Highlight your desire for impact, autonomy, and growth in an agile environment.
"How do you manage your workflow and prioritize tasks when working remotely, especially with a required time zone overlap?"
- Preparation: Discuss your organizational strategies, time management techniques, and how you ensure productivity and collaboration across different working hours.
"Describe a time you had to convince stakeholders about a design decision backed by data. How did you present your case, and what was the outcome?"
- Preparation: Prepare a STAR method (Situation, Task, Action, Result) answer highlighting your data-driven persuasion skills and ability to influence.

Portfolio Presentation Strategy:

Lead with Impact: Start each case study with the key metric you moved and the business problem you solved.
Show, Don't Just Tell: Use visuals effectively. Show before-and-after comparisons, mockups, and the final live assets.
Quantify Everything: Present data clearly. Use charts to show uplift in CVR, CTR, or sales.
Explain Your 'Why': For each design decision, articulate the rationale based on research, customer insight, or A/B test learnings.
Demonstrate Process: Walk through your research, ideation, design, testing, and iteration phases.
Be Ready for Deep Dives: Anticipate detailed questions about your methodology, tool usage, and the specific impact of your work.